166. How To Keep A Toxic Free Pet Safe Home with Project Sudz

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Welcome back, pet parent.
I'm so excited you're here

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today.
I talk so much about the fact

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that we live in a very toxic
world and I don't think we can

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talk enough about it because
it's just something that on a

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daily basis we just, we don't
have the bandwidth to think

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about.
So we kind of have to put in the

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effort, put in the work and run
with it.

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But one of The thing is that I
am weirdly passionate about is

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the like shampoos and different
grooming products that I use for

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my pets.
Not for any other reason than

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most of what you find out there
is incredibly toxic.

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Even products that we use on
ourselves as humans, women

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especially, we, I mean, we're
just loading our bodies up every

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day with endocrine disruptors.
It's disgusting and it's very

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detrimental to our health and
what we do to our pets with a

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lot of the things that we're
using for them can have similar

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negative effects to their
health.

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So I had the pleasure of meeting
today's guest at this past Super

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Zoo, which was in when was that?
August, August of 2024, Michelle

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Allen, who if you're not
familiar with, she's going to be

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on the podcast, she runs
Monkey's House.

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And she came up to me and she
said, this is the only woman

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that I trust with like she can
literally send me a bottle of

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something with no label on it
and say, try this and I will do

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it.
And that just held so much

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weight with me that I was like,
I have to go meet this love.

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So I did and I'm so excited that
you're here.

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Janine with Project Studs.
Thank you so much for being

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here.
Can you tell me a little bit

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about you and how you got and
you've been in Indy pet since

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you were like 16 I.
Just in my whole life.

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Thank you so much.
So for me, I feel like I was

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born and raised in the pet
industry, right?

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So as a little kid, I was a pet
store groupie.

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I hung out at my local pet store
at like forever just staring at

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the animals.
And then when I was 16, I got a

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job that my absolute favorite
job in the whole wide world.

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And I remember thinking if I
could do this for the rest of my

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life, I'd be happy.
When I was 22, I opened up my

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own pet store.
I still have it.

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So for 20 years I've had my own
pet stir.

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But like I said, I feel like I
was born and raised in the

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industry.
So being in the pet industry so

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long, I've watched the industry
grow so much.

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Like it's amazing the leaps and
bounds we've taken.

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And I feel like our focus is
always on nutrition.

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My focus is I'm huge on
nutrition still.

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Obviously it's a major point,
but I was always focused on

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nutrition and the pet foods have
come in leaps and bounds of

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where we started.
But I feel like the category

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like you talk about like
topicals, shampoos and

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everything has been overlooked
forever, right?

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We're worried about organic food
that we eat, which we should be,

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right?
Everything we eat is so

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important, but we always forget
about topically how it affects

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us, how it affects the
environment.

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It actually started because I
have a itchy pimple and Tana

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white Nisha love of my life.
And I fed a raw diet, eliminated

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all the normal, like allergens,
like no chicken or beef, you

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know, so the best that you can
get for a dog.

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And she was still itchy.
And I remember thinking like,

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you know, this entire time all I
did was talk about nutrition.

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If your dog's itchy, it's food.
It's food, it's food, which is

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still a major part of why a
dog's itchy, but there's

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environmental side that I didn't
think about.

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And until that moment I was just
thought it was food.

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And I'm selling all these
products that I didn't really

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look into at the time that was
marketed for like itchy dogs and

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everything.
And I'm like, oh, just buy this.

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Nothing works and it's terrible.
So I started doing research and

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I'm like, Oh my God, you know,
all this time I've been selling

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these products that don't work.
That's terrible.

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So I felt really bad.
So I started, I started creating

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my own products for my dog and
really just like fixed her skin

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issues and started to realize
like how bad that category is in

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our industry.
They said we all are focused on

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food, which is like I said,
major point.

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That's not something we should
neglect or look over.

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But the other side of it we kind
of haven't looked into and kind

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of really didn't spend a lot of
attention to.

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And I started project Suns
because of its so one, one of

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the things that I wanted to do
was be plastic free.

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Like you talked about the
environment, everything, you

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know, and I think that's such a
huge problem is plastic we're

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having now, we're finding
plastic and everything.

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We have to get away from that.
Not only that, but like you

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said, the toxins that we absorb
through our skin, we forget that

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everything that touches us, our
skins, our largest organs, and

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we absorb it, right.
So we have to be careful what

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actually touches us and what's
disturbing our microbiome on our

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skin and how it's affecting our
dogs the same way, like you

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said, how it affects you
personally and what you wear and

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what you wash your body with.
But think about the groomers and

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how much they time they spent
washing dogs and how they're

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touching this constantly and how
it affects their skin.

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And so to a lot of groomers
about it and they were like, my

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skin is like dry and disgusting
from all these shampoos and

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stuff.
So we just wanted to be the best

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products on the market for our
dogs, our health, our skin and

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like I said, we want to be
plastic free because that was

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really important to us well.
Yeah.

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So those are the two big things
that I, I wanted to talk to you

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about today.
One of them is being plastic

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free so that we can start there.
And then just how clean the

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products are themselves.
Because I think even when we

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have and I, I've talked to
different people in the pet

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industry who run different
brands, mostly food brands and

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packaging is an issue.
And it's an issue for lots of

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different reasons.
Like we want to be.

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I, I think anybody that takes a
moment to think about it, they

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want to be plastic free.
But getting there is a whole

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other story.
And I recently talked to a brand

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owner who also wants to be
plastic free, is very passionate

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about it, but she happens to
have food and supplements and

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treats and things that run
through distributors.

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And they won't take it if it's
in a glass bottle or if it

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because it's there's so much
damage liability.

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So it's like there's so much to
think about that the average pet

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parent oftentimes doesn't.
But you and you're only an indie

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pet.
Is that correct?

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Yeah.
So how did you, and I'm sure

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it's a very long story, you can
absolutely like truncate this,

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but like how did you one, what
was your passion, your reason

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for wanting to be plastic free
and how did you get there with

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products like these?
So my own lifestyle, we're super

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eco conscious, right?
And have chickens and compost,

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like, you know, you're doing
everything you can.

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And the plastic industry, they
pretend that everything's

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recycled.
It's not recycled.

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Less than 10% of what you put in
the recycling bin is recycled.

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Most of it should burn to the
ocean somewhere.

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It's terrible.
And like, I feel like it's one

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of those things once you know,
you can't know.

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It's like, this is terrible,
right?

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And as a brand, you always want
to grow.

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And it's like if you grow and
you are plastic, you're

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contributing to this.
It's like just something that

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you can't be proud of,
especially like I said, knowing

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these things, it's like, you
know, if you didn't know and

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you're believing it's getting
recycled, you're like, no, it's

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OK, not a big deal, but you
know, it's not.

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So you can't do it.
You can't be part of the problem

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that you know, exists.
And like in my own lifestyle,

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I'm trying not to do it.
So I just couldn't produce a

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brand knowing it's going to grow
and it's going to produce more

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garbage, more plastic.
So it was just one of those

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things that it wasn't, it wasn't
an option.

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It wasn't like, well, you know,
I'll do it halfway or, you know,

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some of the line.
It was just like, you just can't

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do it.
It's just, it's just not an

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option.
But there's so many hurdles to

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be plastic free.
Like you said, it just it is a

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very difficult thing.
It's more expensive.

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And then the other thing is how
things interact with different

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products, right.
So we had to use glass for our

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four ounce because apple cider
vinegar interacts with metals.

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So we had to do glass bottles.
And then on top of that it was

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how do you the soap boxes?
So our soap boxes are cardboard

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and the compostable.
And when we first did it, we

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just did cardboard, didn't think
anything of it.

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But natural soaps, they tend to
sweat sometimes depending on the

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humidity, the drift things.
And then we're starting at oil

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spots on this and it's like, Oh
my God, that what do we do?

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You know, we have oil spots on
our boxes.

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So we actually found a natural
wax to put on here.

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So it's still postal boxes.
But as you see things that you

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don't think of until you start
going through it, that it's

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going to cause a problem that
would be solved if we could just

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do plastic, right?
You just plastic line it, you

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know, you're like, it's done.
And like I said, plastic free

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metal, glass is so much more
expensive than plastic.

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So you have that that other
obstacle of like, is it going to

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be more expensive than other
products on the market So far,

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something we couldn't compromise
is, is the plastic free that we

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wants to be?
And then the second thing was

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cost.
I didn't want you to choose

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something different just because
it was cheaper.

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So what we did was we
manufacture everything

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ourselves.
We make it from scratch and

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keeps our costs down and those
costs are passed along to

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consumer.
The other thing we did is

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because we're plastic free, we
did fall our all our products

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are all concentrate.
So what we're doing is we have

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one skew, it's one reusable
glass bottle and you keep this

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bottle.
So everything we did, we don't

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use water, we don't want to sell
water ownership water.

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So you add your own water at the
end of it.

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So that actually reduced cost
because it reduced packaging

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size and it reduce the shipping
weights, right.

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So everything is a lot smaller.
So our four ounce plastic 4 oz

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glass bottles are concentrated.
They actually equal 12 ounces

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when the consumer gets it.
So we're saving the cost of the

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extra sprayer that the customer
would have to buy.

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We're saving the cost of
shipping the water back and

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forth.
We're saving cost on the

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packaging size.
We don't have to ship this 12

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ounce bottle.
We can ship a four ounce bottle.

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The other thing we want to do is
show people what they're buying.

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A lot of products in the market
right now or 98% water, 99%

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water.
People buying water with

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shipping water is crazy.
And we wanted to show people

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what they're buying.
We're not shipping water, we're

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not selling water.
All our concentrates on water

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free.
So you know, you add old water

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to it yourself and the flea and
sick is one of the biggest ones

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in the market.
If you look at a flea and sick

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product, it will tell you 9899%
in active ingredients, 99% of

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it, 98% of its water.
You know, they're just selling

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you water.
We didn't want to do that, but

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there was like a lot of hurdles
to go through to figure out how

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to get it in plastic free
containers and shipping.

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Like you said, shipping was an
issue, but I think because we're

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the four ounce bottles are so
small, shipping hasn't been an

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issue because of it.
I'm sorry, I'm just going to

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lower this.
The sun is leaving me shipping.

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The shipping weight is a lot
better because we are shipping

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smaller containers.
So that really helps because if

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we did have to fill up this
bottle every time it ship it,

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this bottle is very heavy.
So then that becomes a problem

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with breakage and shipping
costs.

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And yeah, like the end consumer
is going to have to deal with it

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and the stores are going to have
to deal with it and it becomes a

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problem.
So getting rid of the water help

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the plastic free process that
definitely helps a lot.

225
00:11:41,560 --> 00:11:45,320
But it is a lot of hurdles is
that it really is and, and one

226
00:11:45,320 --> 00:11:47,560
of the biggest hurdles for a lot
of people is going to be caught

227
00:11:48,800 --> 00:11:51,960
instead of that, you know, 2
cent three set bag that they're

228
00:11:51,960 --> 00:11:54,520
putting in plastic bag, if they
have to put it in a metal or

229
00:11:54,520 --> 00:11:57,440
carpal container, the packaging
cost is going to go up a lot for

230
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them.
Yeah, No, it does make a huge

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difference as as a manufacturer
to try to, like you said, keep

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your end product cost what the
consumer sees in a reasonable

233
00:12:14,240 --> 00:12:18,800
like amount so that it isn't
completely overlooked as like a

234
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viable option for them to be
able to choose when they're

235
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shopping.
And because the reality is you

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have an incredible product.
I was looking at some of the

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00:12:31,240 --> 00:12:33,920
products on your website and the
ingredients in these products.

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And it's like, why can't, why
can't everybody do that?

239
00:12:37,520 --> 00:12:40,800
Like, it's so funny because it's
like we're going back to basics,

240
00:12:40,800 --> 00:12:42,960
you know, from our ingredients
being super simple.

241
00:12:43,120 --> 00:12:45,400
And then the bar shampoo, our
bar shampoo is our favorite

242
00:12:45,400 --> 00:12:47,200
product, right?
It's more economical.

243
00:12:47,840 --> 00:12:50,840
The price point is great.
It's this is equal to 16 ounces

244
00:12:50,840 --> 00:12:53,000
of liquid shampoo.
So you're getting a value.

245
00:12:53,000 --> 00:12:55,200
It's smaller.
And this is the original

246
00:12:55,200 --> 00:12:56,520
shampoo.
This is what we used to always

247
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use, you know, before liquid
shampoo came out.

248
00:12:58,320 --> 00:13:00,760
This is this is it, right?
So it's funny that we're going

249
00:13:00,760 --> 00:13:02,920
back to it, but there's like a
learning curve to it.

250
00:13:02,920 --> 00:13:04,680
Everybody's so used to liquid.
They're like, how would you use

251
00:13:04,680 --> 00:13:06,360
a bar?
Like this is the original

252
00:13:06,360 --> 00:13:07,840
shampoo.
We're just going back to what we

253
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used to do and seeing with a lot
of things going back to basic,

254
00:13:10,480 --> 00:13:13,120
taking out the extra, you know,
garbage we put into things and

255
00:13:13,120 --> 00:13:16,240
then, you know, extra
processing, you know, go back to

256
00:13:16,240 --> 00:13:17,760
simple, like even the broad
diets, right?

257
00:13:17,840 --> 00:13:20,480
Like more diet was the diet that
the dogs ate before cable came,

258
00:13:20,640 --> 00:13:22,440
you know, and before cable was
canned food.

259
00:13:22,440 --> 00:13:25,800
You know, this is not, you know,
go back to where we came from,

260
00:13:25,800 --> 00:13:30,000
where everything was simple.
Yeah, well, and the, I mean,

261
00:13:30,240 --> 00:13:34,400
they're just clean organic
ingredients.

262
00:13:34,480 --> 00:13:40,120
I just happened to pull up the
organic shampoo bar with apple

263
00:13:40,120 --> 00:13:41,760
cider vinegar.
That's just a plain.

264
00:13:41,760 --> 00:13:45,360
Like that's where I always go.
I always go to like what's the

265
00:13:45,440 --> 00:13:47,760
most basic product that a
company has?

266
00:13:47,760 --> 00:13:51,840
And I start there because if
that doesn't look good, then you

267
00:13:51,840 --> 00:13:54,440
can throw all the bells and
whistles in it you want I'm you

268
00:13:54,440 --> 00:13:57,920
know, I'm not looking at.
So I mean, you've got your

269
00:13:58,000 --> 00:14:01,440
organic oils, olive oil,
coconut, Shea butter caster,

270
00:14:01,440 --> 00:14:04,720
which Castor oil is something I
have not talked about on this

271
00:14:04,720 --> 00:14:09,600
podcast, but I am in love with
organic apple cider vinegar,

272
00:14:09,600 --> 00:14:15,880
cedar wood oil, Clary say, like
there's it's it's there's

273
00:14:15,880 --> 00:14:18,600
nothing.
I mean, we're super, it's super

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00:14:18,880 --> 00:14:21,400
proud bar ingredient listening
people ask like they flip it

275
00:14:21,400 --> 00:14:22,760
over to look at I'm like, look
at it.

276
00:14:22,760 --> 00:14:24,600
It's the cleanest ingredient
that she can find.

277
00:14:25,240 --> 00:14:28,320
Organic oil, super important
sauce again, again for just not

278
00:14:28,320 --> 00:14:30,920
only for our skin safety, but
environmentally, you know, we

279
00:14:30,920 --> 00:14:33,240
don't want to put toxins back
into our, you know, we're

280
00:14:33,240 --> 00:14:35,600
washing it.
This all goes back into the, the

281
00:14:35,720 --> 00:14:37,560
sewer system, into oceans and
everything.

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00:14:37,840 --> 00:14:41,520
So that was an important part.
Apple cider vinegar is the main

283
00:14:41,520 --> 00:14:47,760
ingredient all our shampoos.
That was like the big part of

284
00:14:48,120 --> 00:14:50,040
what makes our brand different.
I think that was a key

285
00:14:50,040 --> 00:14:53,520
ingredient that we use That's
that's sort of game changer as

286
00:14:53,520 --> 00:14:56,000
far as shampoo goes.
Well, an apple cider vinegar is

287
00:14:56,000 --> 00:15:01,760
actually something that I, I
have been wanting to talk more

288
00:15:01,760 --> 00:15:04,760
about it and maybe you can help
me talk more about it,

289
00:15:06,040 --> 00:15:08,880
especially with the world we
live in.

290
00:15:08,920 --> 00:15:14,200
I think we first of all like
just to get throw it back to the

291
00:15:14,200 --> 00:15:19,560
very, very basics.
It is it's, it's natural.

292
00:15:19,720 --> 00:15:23,960
It's something that we have used
forever and ever and ever as far

293
00:15:23,960 --> 00:15:29,480
as you know, we know.
And it it's good for I mean,

294
00:15:29,480 --> 00:15:32,480
we're using it topically here,
but it's also good internally.

295
00:15:32,760 --> 00:15:36,640
It's it's just an incredible
product, one of the thing, and

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00:15:36,640 --> 00:15:40,240
I'm glad that you brought out
the fact that you do want

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00:15:40,400 --> 00:15:43,240
organic.
That's one of the things that

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00:15:43,240 --> 00:15:49,560
for me as a human, I love my
apple cider vinegar for keeping

299
00:15:49,960 --> 00:15:55,880
my blood sugar stable.
And there's like, it's like

300
00:15:55,880 --> 00:15:59,040
everything we find that's good,
they want to attack it.

301
00:15:59,040 --> 00:16:03,880
And now, you know, there's all
of these like apples that are

302
00:16:03,880 --> 00:16:07,000
having a peel and crap put on
them.

303
00:16:07,000 --> 00:16:11,000
So why like, tell me why, like a
little bit about why you're

304
00:16:11,000 --> 00:16:14,080
choosing apple cider vinegar,
why you're choosing organic, and

305
00:16:14,080 --> 00:16:18,240
why it's like the highest
quality you can find?

306
00:16:18,840 --> 00:16:24,040
So the apple cider vinegar
topically, the benefits is it

307
00:16:24,040 --> 00:16:27,320
softens water.
So any natural shampoo, I think

308
00:16:27,320 --> 00:16:30,720
our biggest enemy is hard water.
Hard water breaks.

309
00:16:30,880 --> 00:16:32,960
It's very hard to break down
with natural shampoos.

310
00:16:32,960 --> 00:16:35,320
It's just the way natural
shampoos are.

311
00:16:35,320 --> 00:16:38,040
It just has a tough time
breaking hard water minerals

312
00:16:38,040 --> 00:16:40,200
down.
Apple cider vinegar softens

313
00:16:40,200 --> 00:16:41,960
water.
So it'll help break down that

314
00:16:41,960 --> 00:16:46,480
hard water, which like I said,
is one of the our biggest things

315
00:16:46,480 --> 00:16:48,080
that we have to combat is hard
water.

316
00:16:48,800 --> 00:16:50,560
The other thing, it softens
hair.

317
00:16:51,840 --> 00:16:53,840
It helps soften hair, soften
skin.

318
00:16:54,280 --> 00:16:57,800
And it one of the other things
that I found always funny that

319
00:16:57,800 --> 00:17:00,680
I've always heard is if you
don't get skunks, use tomato

320
00:17:00,680 --> 00:17:02,240
juice.
I always wondered what that came

321
00:17:02,240 --> 00:17:04,280
from because there was just the
funnest thing like tomato juice

322
00:17:04,280 --> 00:17:06,200
doesn't make sense why I would
put it on my dog.

323
00:17:07,119 --> 00:17:09,720
The vinegar in there, vinegar
neutralizes odors.

324
00:17:09,720 --> 00:17:13,400
It actually kills skunk orders
so it will help remove nasty

325
00:17:13,400 --> 00:17:15,680
odors and it actually helps dry
the dog faster too.

326
00:17:15,680 --> 00:17:18,920
A lot of groomers will use apple
cider vinegar rinse after the

327
00:17:18,920 --> 00:17:21,160
dog gets washed to help dry them
faster.

328
00:17:21,560 --> 00:17:25,160
So there's multiple benefits.
The other thing is like I said

329
00:17:25,160 --> 00:17:28,480
with itchy dogs, it will kill
bad bacteria.

330
00:17:28,600 --> 00:17:32,200
It will not harm good bacteria
so it keeps it after my go buy

331
00:17:32,200 --> 00:17:34,200
them on the dog skin will kill
fungus.

332
00:17:34,320 --> 00:17:38,320
So it keeps the skin super
healthy, which is very important

333
00:17:38,320 --> 00:17:40,600
that we forget.
I see a lot of shampoos.

334
00:17:41,000 --> 00:17:43,880
A big thing in the shampoos is
chlorhexamine they're using in

335
00:17:43,880 --> 00:17:48,160
it, which is a very strong
disinfectant chemical that they

336
00:17:48,160 --> 00:17:50,120
actually use in hospitals to
disinfect things.

337
00:17:50,240 --> 00:17:51,800
So what it does, it disinfects
everything.

338
00:17:51,800 --> 00:17:54,160
It kills everything.
It kills the natural microbiome

339
00:17:54,160 --> 00:17:56,640
of the dog skin.
So the dog will be amazing for

340
00:17:56,640 --> 00:17:58,560
like a day or two.
The third day the dogs are worse

341
00:17:58,560 --> 00:18:00,800
than ever.
They need that to protect them

342
00:18:00,800 --> 00:18:03,000
from other things, right?
They need those that foils.

343
00:18:03,200 --> 00:18:06,400
So, but it seems like a miracle
because like the first two days

344
00:18:06,400 --> 00:18:09,080
it killed all the fungus, any
bacteria, whatever the dog

345
00:18:09,160 --> 00:18:11,120
issues.
But then the third day, the

346
00:18:11,120 --> 00:18:14,880
dog's drier than ever now.
Now more bacteria, harmful

347
00:18:14,880 --> 00:18:17,720
bacteria is attacking the dog
and it causes other problems

348
00:18:17,960 --> 00:18:20,320
down the line.
So we didn't want to do

349
00:18:20,400 --> 00:18:22,360
obviously, we wanted to do
something that was going to

350
00:18:22,360 --> 00:18:25,840
help, you know, the long run of
the dog, keep the dog skin

351
00:18:25,840 --> 00:18:28,160
healthy.
And with environmental

352
00:18:28,160 --> 00:18:30,600
allergies, the problem is you
can't get rid of environmental

353
00:18:30,600 --> 00:18:32,160
allergies, right?
If they're dogs allergic to

354
00:18:32,160 --> 00:18:35,280
crass, pollen, dust, whatever it
is, you can't eliminate it.

355
00:18:36,080 --> 00:18:38,680
What we can do is wash the dog
more often, remove the allergens

356
00:18:38,680 --> 00:18:41,360
without drying out the dog's
skin because that was another

357
00:18:41,360 --> 00:18:43,440
common thing.
Don't bathe the dogs too often.

358
00:18:43,440 --> 00:18:45,960
Don't dry them out is because
the shampoos we're using were

359
00:18:45,960 --> 00:18:49,560
drying the dogs out was removing
the dog the dogs natural oils.

360
00:18:49,880 --> 00:18:51,240
Like I said, our shampoos there
do that.

361
00:18:51,240 --> 00:18:53,040
You could wash the dog weekly,
which is what I do.

362
00:18:53,400 --> 00:18:55,920
Keep her skin perfect,
especially in the summer and

363
00:18:55,920 --> 00:18:58,800
spring months.
Gets rid of all the allergens

364
00:18:58,800 --> 00:19:02,120
and her skin is softer.
Her hair is like softer and

365
00:19:02,120 --> 00:19:05,880
perfect and no, no itchy skin.
I mean, if anybody has a bully

366
00:19:05,880 --> 00:19:08,080
breed, especially a light
colored one, they're probably

367
00:19:08,080 --> 00:19:10,360
suffering through this too.
It's like just the common thing.

368
00:19:10,360 --> 00:19:13,160
Look at a tan and white bully.
You're like that one has

369
00:19:13,160 --> 00:19:16,760
allergies, you know, But it
will, it will move everything

370
00:19:16,760 --> 00:19:20,160
and keep the skin health, which
is obviously very important.

371
00:19:20,840 --> 00:19:22,800
Yeah.
And I'm wondering, so I'm

372
00:19:22,800 --> 00:19:26,160
wondering two things.
One, is it the combination of

373
00:19:26,160 --> 00:19:30,320
the apple cider vinegar with the
other oils that you're using

374
00:19:30,320 --> 00:19:36,040
that is making it?
Because when I think of apple

375
00:19:36,040 --> 00:19:40,200
cider vinegar topically, I
never, I always am like, well,

376
00:19:40,200 --> 00:19:42,840
if there's like an open cut or
open wound or they have some

377
00:19:42,840 --> 00:19:46,680
sort of sore that might burn.
But the, the combination with

378
00:19:46,680 --> 00:19:48,680
the other oils, it's not going
to burn right?

379
00:19:48,680 --> 00:19:50,400
Like it's, it's going to be very
soothing.

380
00:19:50,760 --> 00:19:52,640
Yeah, exactly.
So you don't want to ever use

381
00:19:52,640 --> 00:19:54,600
apple cider vinegar directly
about when it will burn.

382
00:19:55,160 --> 00:19:57,960
But when we're making our
shampoos, it's a pontified in

383
00:19:57,960 --> 00:20:00,280
the apple cider vinegar.
It's actually neutralized.

384
00:20:00,440 --> 00:20:03,520
So we're using apple cider
vinegar and we're adding our

385
00:20:03,520 --> 00:20:05,840
lion to it, right?
And it's and then we add the

386
00:20:05,840 --> 00:20:07,960
oils.
So everything is completely

387
00:20:07,960 --> 00:20:10,320
changed, the apple cider vinegar
and the lion neutralizes each

388
00:20:10,320 --> 00:20:11,640
other.
It turns into soap.

389
00:20:12,600 --> 00:20:16,360
So yeah, it's not the same as
just directly putting out the

390
00:20:16,360 --> 00:20:19,960
cider vinegar anymore.
When it's a pontified in the

391
00:20:19,960 --> 00:20:22,000
shampoos, it's the Cassandia.
It's completely.

392
00:20:22,920 --> 00:20:24,520
Different.
It's nourishing to the skin.

393
00:20:24,520 --> 00:20:27,320
It's not going to burn.
Yeah, it's not the same as if

394
00:20:27,320 --> 00:20:29,080
you were just putting apple
cider, bending it directly.

395
00:20:30,000 --> 00:20:34,120
So my other question is, do you
do you use it for your hair?

396
00:20:34,160 --> 00:20:35,760
I use it every day.
I travel with it.

397
00:20:35,760 --> 00:20:38,760
It's the only thing I use.
But it's funny because I started

398
00:20:38,760 --> 00:20:41,840
using it just, you know, just to
test, you know, quality control,

399
00:20:41,880 --> 00:20:43,680
you know, always using something
out of the batch, make sure

400
00:20:43,680 --> 00:20:46,800
everything's good.
But now it's just I I don't like

401
00:20:46,800 --> 00:20:50,000
using it anymore that I just
travel with it and bar is the

402
00:20:50,040 --> 00:20:52,360
best thing because I could just
start in the suitcase, but I

403
00:20:52,440 --> 00:20:53,920
really don't like using anything
else.

404
00:20:54,080 --> 00:20:56,280
Like bothers me if I have to use
it.

405
00:20:56,920 --> 00:21:00,000
You feel like hands are dry and
you know it just doesn't feel

406
00:21:00,000 --> 00:21:04,120
good.
Yeah, well, I actually, I tried

407
00:21:04,520 --> 00:21:10,000
doing the whole just like stop
using shampoo, just do apple

408
00:21:10,000 --> 00:21:15,040
cider vinegar rinse for well, I
then thought I was going to just

409
00:21:15,040 --> 00:21:18,800
try like egg whites, but I tried
the apple cider vinegar and I

410
00:21:18,800 --> 00:21:20,640
just did not make.
I didn't even make it a whole

411
00:21:20,640 --> 00:21:24,080
week because, you know, your
hair has to adjust.

412
00:21:24,280 --> 00:21:26,040
And I just couldn't.
I just couldn't.

413
00:21:26,040 --> 00:21:26,920
I'm like, I have to be on
camera.

414
00:21:27,080 --> 00:21:28,760
I can't do that.
That's right.

415
00:21:30,320 --> 00:21:33,240
So I never made it to the egg
white to try the egg white, but

416
00:21:33,240 --> 00:21:37,920
I'm with that was just literally
just plain apple cider vinegar,

417
00:21:38,160 --> 00:21:43,040
which also I have very high.
Like my shower is kind of closed

418
00:21:43,040 --> 00:21:45,040
off with a glass door that's
pretty high.

419
00:21:45,040 --> 00:21:48,160
So there wasn't great
ventilation and it was also very

420
00:21:48,160 --> 00:21:52,720
difficult to break you the way I
sprayed it in my hair.

421
00:21:52,960 --> 00:21:57,480
But that's just a side note.
So yeah, now because I was just

422
00:21:57,480 --> 00:22:00,760
thinking like I, I feel like I
might use this on my hair and a

423
00:22:00,760 --> 00:22:02,640
lot.
Of people use it, people call me

424
00:22:02,640 --> 00:22:04,400
all the time.
They're like, is it safe to use?

425
00:22:04,400 --> 00:22:06,440
I've used it.
I like, I choose it every time.

426
00:22:06,600 --> 00:22:09,640
I prefer the bar soap.
I've used all the products, but

427
00:22:09,640 --> 00:22:12,000
I actually prefer the bar soap.
And actually a friend of mine,

428
00:22:12,120 --> 00:22:15,240
he has eczema on his skin.
He says the only thing that

429
00:22:15,240 --> 00:22:17,320
cleared up his eczema.
Yeah, he uses it all the time.

430
00:22:18,040 --> 00:22:21,520
That's awesome.
Well, I, I'm, I'm gonna do that.

431
00:22:21,520 --> 00:22:24,920
Actually, I'm going to use it on
my hair and I.

432
00:22:25,560 --> 00:22:27,400
That's Judy Wargate at Gwen.
They use it.

433
00:22:27,400 --> 00:22:28,880
They called me out.
They're like, oh, why can't I

434
00:22:28,880 --> 00:22:30,200
just use this?
I love it.

435
00:22:30,200 --> 00:22:35,440
She was like, yeah, I.
And I have used the bar on my

436
00:22:35,440 --> 00:22:39,800
dog and I will say I was
skeptical at first because I'm

437
00:22:39,800 --> 00:22:42,640
like OK, it's a bar so how it
like it?

438
00:22:43,440 --> 00:22:47,360
And I know be like all of the
training I have, the kind of

439
00:22:47,360 --> 00:22:51,840
person I am, I am very much
aware that suds are like

440
00:22:52,480 --> 00:22:55,120
marketing, right?
Like we doesn't have to Sud to

441
00:22:55,120 --> 00:22:57,640
get you clean.
But still in my brain I was

442
00:22:57,640 --> 00:22:59,640
like, how is this going to work?
How is this going to get her

443
00:22:59,640 --> 00:23:00,800
clean?
And it was amazing.

444
00:23:00,800 --> 00:23:03,000
I loved it.
Like it was a really wonderful

445
00:23:03,000 --> 00:23:06,480
product.
And I was really sad when I was

446
00:23:06,480 --> 00:23:08,640
at the end of my bar And I'm
like, OK, now I need to now I

447
00:23:09,200 --> 00:23:13,240
need to get some more.
And so I just wanted to say that

448
00:23:13,240 --> 00:23:17,320
for people like I know that it
it did suds.

449
00:23:17,600 --> 00:23:22,360
I did Sud a little bit like it.
It isn't crazy like a shampoo,

450
00:23:22,360 --> 00:23:25,400
like a regular chemical shampoo
that you're going to buy at this

451
00:23:25,600 --> 00:23:31,760
at the store, but it's still
like, and then you have you have

452
00:23:31,760 --> 00:23:35,120
other products as well.
So there's the shampoo, which

453
00:23:35,120 --> 00:23:39,600
obviously is probably like your,
I assume it's your main product.

454
00:23:39,600 --> 00:23:45,960
But then you have you're in skin
care, you have flea and tick

455
00:23:45,960 --> 00:23:49,280
products, which can we talk a
little bit about the flea and

456
00:23:49,280 --> 00:23:51,960
tick products?
Because so the flea and tick.

457
00:23:52,280 --> 00:23:55,400
The flea and tick is interesting
because it's regulated by FIFA.

458
00:23:55,400 --> 00:23:58,120
FIFA regulates label
requirements on flea and sick.

459
00:23:58,120 --> 00:24:00,400
So if you ever notice on flea
and sick products, they will use

460
00:24:00,400 --> 00:24:02,920
the same oils.
Differ puts out a list of oils

461
00:24:02,920 --> 00:24:05,240
that you're allowed to use.
I personally don't think they're

462
00:24:05,240 --> 00:24:07,320
effective.
I don't like them or I think

463
00:24:07,320 --> 00:24:08,560
some of them a little bit hot
oil.

464
00:24:08,560 --> 00:24:11,720
It's not like I said, not really
effective neem oil for me.

465
00:24:11,800 --> 00:24:14,840
I'm a huge fan of neem oil.
There's like so many uses, but

466
00:24:14,840 --> 00:24:19,040
one of the best uses for us is
as a natural insecticide.

467
00:24:19,680 --> 00:24:21,880
Organic farmers use it.
They they put neem oil out in

468
00:24:21,880 --> 00:24:24,040
the past or on the cows and
everything to keep fleecing

469
00:24:24,040 --> 00:24:25,480
sick.
That's how good it, it is.

470
00:24:25,560 --> 00:24:27,800
And again, organic farmer, they
can't use pesticides, right?

471
00:24:27,800 --> 00:24:30,640
They can't use chemicals.
So it was super important for us

472
00:24:30,640 --> 00:24:33,920
to use it.
But Differ will not allow you to

473
00:24:33,920 --> 00:24:36,880
say kills or repels if you need
because it's not on the approved

474
00:24:36,880 --> 00:24:39,200
oil list.
So to get around that, we did

475
00:24:39,960 --> 00:24:44,400
our flea and sick says don't
have a bottle in the room with

476
00:24:44,400 --> 00:24:47,240
me, but it says free and sick
itch relief.

477
00:24:47,720 --> 00:24:50,280
Yeah, it's relief on it.
Just to get around that because

478
00:24:50,280 --> 00:24:51,720
like I said, it was important
for us to use.

479
00:24:51,720 --> 00:24:53,920
Meanwhile, I think it's one of
the best oils, one of the safest

480
00:24:53,920 --> 00:24:56,600
oils to use.
And then we use apple cider

481
00:24:56,600 --> 00:24:57,760
vinegar.
There's a lot of talks about

482
00:24:57,760 --> 00:25:01,080
apple cider vinegar, how it's a
natural insecticide to the the

483
00:25:01,080 --> 00:25:04,080
bugs don't like the smell of it.
So those are the two main oils

484
00:25:04,080 --> 00:25:09,120
we use in our flea and sick
product, but we did use like, so

485
00:25:09,760 --> 00:25:11,560
any essential oils.
There's two things because

486
00:25:11,560 --> 00:25:13,440
there's a lot of talk about
essential oils being sick.

487
00:25:13,920 --> 00:25:16,160
Mind you, I've never been in the
instrumental life.

488
00:25:16,160 --> 00:25:18,800
I've never seen a dog go to the
vet because it got too much

489
00:25:18,800 --> 00:25:21,560
peppermint or got, you know,
lavender oil.

490
00:25:21,880 --> 00:25:23,160
But there's a lot of talk about
it.

491
00:25:23,480 --> 00:25:26,400
But two things with essential
oil is quality of essential oil.

492
00:25:26,800 --> 00:25:29,680
So I think one thing happened
was when essential oils became

493
00:25:29,840 --> 00:25:34,400
really popular, there was
central oil sold that wasn't

494
00:25:34,440 --> 00:25:36,920
pure essential oil.
I think it was cut with

495
00:25:36,920 --> 00:25:38,920
something and maybe those are
causing problems.

496
00:25:40,240 --> 00:25:42,360
So quality of the central is
really important.

497
00:25:42,360 --> 00:25:44,560
Oil are essential is the highest
quality central oil.

498
00:25:45,280 --> 00:25:48,000
A lot of people say that would
be great, but therapeutic grade

499
00:25:48,000 --> 00:25:50,440
is not a real grading.
Essential oils don't have like,

500
00:25:50,760 --> 00:25:52,720
like your your organic
certifications.

501
00:25:52,720 --> 00:25:54,560
We have organic certifications,
the grading system.

502
00:25:54,560 --> 00:25:56,360
This is what's required to be
organic.

503
00:25:57,080 --> 00:25:59,520
Essential oils don't have that.
So I don't use that therapeutic

504
00:25:59,520 --> 00:26:00,920
grade because it doesn't really
mean anything.

505
00:26:00,920 --> 00:26:04,720
There's no, you know, grading
system to it, but our essential

506
00:26:04,720 --> 00:26:06,600
oils, the highest quality,
everything's human grade, our

507
00:26:06,600 --> 00:26:09,240
peppermints actually edible.
You could use it as a flavoring

508
00:26:09,240 --> 00:26:12,240
for people and all of our
essentials, not only that,

509
00:26:12,240 --> 00:26:13,880
they're all tested for
impurities.

510
00:26:13,880 --> 00:26:17,840
Right before we get it, we get a
little sheet saying was tested.

511
00:26:17,840 --> 00:26:19,560
This is, you know, everything's
safe inside of it.

512
00:26:19,920 --> 00:26:21,880
And the other thing about
essential oils is dilution

513
00:26:21,880 --> 00:26:25,480
ratio, right?
When any type people talking

514
00:26:25,480 --> 00:26:28,400
about it, are they talking about
quality essentials and what

515
00:26:28,400 --> 00:26:32,080
dilution ratio?
We're not putting 100%

516
00:26:32,080 --> 00:26:34,400
peppermint on the door when I'm
putting 100% lavender on the

517
00:26:34,400 --> 00:26:36,480
cat.
All our essential oils are used

518
00:26:36,480 --> 00:26:41,200
in less than 1% ratio.
So it's it's 1% of diluted model

519
00:26:41,200 --> 00:26:43,680
when it stopped.
So it's in a very safe dilution

520
00:26:43,680 --> 00:26:48,160
ratio.
And so, even though our knee

521
00:26:48,160 --> 00:26:51,200
medical cider is the main
ingredients that's really

522
00:26:51,200 --> 00:26:54,960
repelling or killing pests,
pests, we use peppermint,

523
00:26:55,440 --> 00:26:59,040
lavender and namely oil just
around out the smell, because if

524
00:26:59,040 --> 00:27:01,040
anybody's familiar with oil
doesn't smell like it.

525
00:27:01,360 --> 00:27:04,760
And then you they're not that we
use outside vinegar, which so

526
00:27:04,760 --> 00:27:07,480
it's like these two things that
are like these smell the work.

527
00:27:07,600 --> 00:27:09,400
This is what we're going to use
main ingredient.

528
00:27:09,720 --> 00:27:10,760
So you're trying to round it
out.

529
00:27:10,960 --> 00:27:15,360
So with the mix, the oils made
it so it doesn't it's a pleasant

530
00:27:15,360 --> 00:27:16,560
smell.
It's not offensive any.

531
00:27:17,240 --> 00:27:20,560
But like I said, it was very
important to use the name oil

532
00:27:20,560 --> 00:27:22,640
for us.
That's why the extent the the

533
00:27:22,640 --> 00:27:25,520
label requirements did make us
put ish relief on there and

534
00:27:25,520 --> 00:27:28,480
we're not allowed to make any
claims about kill and repel.

535
00:27:28,800 --> 00:27:31,080
But we do talk about how farmers
are using, you know.

536
00:27:32,160 --> 00:27:36,760
That's awesome.
I I absolutely always, for me, I

537
00:27:36,760 --> 00:27:40,120
always want to go to like more
natural, especially at first,

538
00:27:40,120 --> 00:27:42,960
you know, like I never want to
run to something harsh.

539
00:27:43,520 --> 00:27:47,680
Yeah, first right away.
And essential oils are such a

540
00:27:47,680 --> 00:27:52,640
passion of mine and I like
always anytime I get the

541
00:27:52,640 --> 00:27:55,200
opportunity to.
And I just was talking to

542
00:27:55,200 --> 00:27:58,200
somebody yesterday because they
also were like, I was

543
00:27:58,200 --> 00:28:02,280
recommending an essential oil
blend for their dog.

544
00:28:02,280 --> 00:28:04,240
And they're like, Are you sure
it's OK?

545
00:28:04,240 --> 00:28:06,880
And I'm like, yes, I like, I'm
sure it's OK.

546
00:28:07,080 --> 00:28:11,120
And explaining to them about
more often than not, like

547
00:28:11,120 --> 00:28:14,560
there's a, there's actually a
pretty pretty small list of, of

548
00:28:14,560 --> 00:28:17,960
oils we wouldn't want to use on
our pets for various reasons.

549
00:28:17,960 --> 00:28:21,440
But like more often than not,
anytime you are going to see

550
00:28:21,440 --> 00:28:24,960
issues arise, it's because is
not a true essential oil.

551
00:28:24,960 --> 00:28:28,520
It's actually a fragrance or
it's a very poor quality

552
00:28:28,520 --> 00:28:30,560
essential oil.
Or maybe it was cut with

553
00:28:30,560 --> 00:28:33,480
something because it's not from
a great company or you know,

554
00:28:33,480 --> 00:28:35,240
there's, there's a lot of that
going on.

555
00:28:35,240 --> 00:28:39,440
And I think for that reason,
most veterinarians are just like

556
00:28:39,600 --> 00:28:42,040
no to essential oils because
they can't.

557
00:28:43,000 --> 00:28:47,080
It's just too much to try to
educate themselves and then

558
00:28:47,080 --> 00:28:51,040
educate their clients on what's
a good essential oil and what is

559
00:28:51,040 --> 00:28:53,920
not and how to differentiate.
Like it's a whole you could,

560
00:28:54,160 --> 00:28:56,280
there are literally people that
that's what they spend their

561
00:28:56,280 --> 00:28:58,920
whole life doing with essential
oils.

562
00:28:58,920 --> 00:29:00,880
So get that?
It is.

563
00:29:00,880 --> 00:29:02,040
I think it's because it's
unregulated.

564
00:29:02,040 --> 00:29:04,360
Like I said, we, you know, put
out these terms like, you know,

565
00:29:04,440 --> 00:29:07,240
these fake grading systems that
aren't real.

566
00:29:07,880 --> 00:29:09,400
And I think that's where the
problem is, right?

567
00:29:09,400 --> 00:29:11,760
Essential is very expensive.
So we've like Walmart selling,

568
00:29:11,760 --> 00:29:13,840
you know, 4 ounces of Labrador
oil to $10.

569
00:29:15,800 --> 00:29:18,480
So expensive, you know?
So I think that, yeah, you're

570
00:29:18,480 --> 00:29:20,200
right, that's where it came
from, that they're cut with

571
00:29:20,200 --> 00:29:22,360
something in the selling, who
knows what's in it, you know,

572
00:29:23,200 --> 00:29:25,520
and that's causing the problem.
Absolutely.

573
00:29:27,280 --> 00:29:32,800
So there's also in your catalog
a section called Ear and Skin

574
00:29:32,800 --> 00:29:34,880
Care.
And I kind of honed in on the

575
00:29:35,560 --> 00:29:38,680
ear cleaner, which looks really
cool to me.

576
00:29:39,160 --> 00:29:43,880
That's another thing that I get
asked a lot about cleaning, like

577
00:29:44,320 --> 00:29:48,400
cleaning your dog sometimes your
cats mostly hear dogs ears at

578
00:29:48,400 --> 00:29:52,640
home and you know, products that
are good to do this with because

579
00:29:52,640 --> 00:29:55,760
again, there are so many
products online right for this

580
00:29:55,760 --> 00:29:58,040
and then most of them I just
cringe at.

581
00:29:58,400 --> 00:30:01,360
But tell me a little bit about
your ear cleaner.

582
00:30:02,000 --> 00:30:05,560
So it's the same thing going
back to basics, right?

583
00:30:06,040 --> 00:30:09,280
Made it super simple.
The two things I can't stand to

584
00:30:09,280 --> 00:30:11,320
see in the ear cleaner is water
and alcohol.

585
00:30:11,360 --> 00:30:13,640
And I see it all the time.
It's like a water base.

586
00:30:13,640 --> 00:30:16,600
I'm like, you realize groom is
spent like the whole day trying

587
00:30:16,600 --> 00:30:19,440
not to get water in those ears.
Like that causes ear infection.

588
00:30:19,440 --> 00:30:22,560
And then you're just inserting
water, which is madness to me.

589
00:30:23,240 --> 00:30:25,040
The other thing is alcohol,
alcohol burns.

590
00:30:25,040 --> 00:30:27,680
Alcohol burns.
If you dog already has a problem

591
00:30:27,680 --> 00:30:30,000
with his ear, alcohol is
absolutely going to burn this

592
00:30:30,000 --> 00:30:31,760
ear and it's already sensitive
issue.

593
00:30:31,760 --> 00:30:34,240
That's why the dogs freak out.
And you know, people try to

594
00:30:34,240 --> 00:30:37,720
clean the ears.
So we want to obviously we don't

595
00:30:37,720 --> 00:30:39,360
want to use water.
We don't want to use alcohol.

596
00:30:39,560 --> 00:30:41,640
We use witch Hazel.
Witch Hazel helps dry out the

597
00:30:41,680 --> 00:30:44,240
ear.
So if the dog has any water in

598
00:30:44,240 --> 00:30:46,320
the ear, which is will help dry
it out, get that water out.

599
00:30:46,760 --> 00:30:48,480
It doesn't burn.
You ever get cut, but witch a

600
00:30:48,560 --> 00:30:50,840
lot doesn't burn.
So it's great for sensitive

601
00:30:50,840 --> 00:30:53,960
issues.
We use neem oil, neem oil again,

602
00:30:54,400 --> 00:30:55,960
pesticides.
So if the enmites or something

603
00:30:55,960 --> 00:30:58,000
that will help.
But neem oil is just great for

604
00:30:58,000 --> 00:31:01,120
the skin too.
We use naive oil, namely like

605
00:31:01,680 --> 00:31:04,000
not talked about oil.
It's kind of like the cousin to

606
00:31:04,000 --> 00:31:07,480
tea tree oil.
It has the same antibacterial,

607
00:31:07,480 --> 00:31:10,760
antimicrobial, but it's not
considered a hot oil because

608
00:31:10,760 --> 00:31:12,880
there's a lot of people are
really against teacher.

609
00:31:13,080 --> 00:31:15,480
So it's like a softer, softer
version.

610
00:31:16,120 --> 00:31:17,880
So we use that.
And then apple cider vinegar,

611
00:31:17,880 --> 00:31:19,840
same thing, anti microbial.
I don't see bungle.

612
00:31:19,840 --> 00:31:22,760
It's just a great, great thing
to clean out.

613
00:31:23,240 --> 00:31:25,320
But the main ingredient is still
going to be the Bush Hazel

614
00:31:25,440 --> 00:31:26,960
because like I said, we didn't
want anything to stink.

615
00:31:27,160 --> 00:31:32,640
So it's a very, it's witch Hazel
and less than 1% of all of our

616
00:31:32,640 --> 00:31:35,720
central oils and in a small
percentage of apple cider

617
00:31:35,720 --> 00:31:40,040
vinegar, just enough to get the
any like bacteria or fungus to

618
00:31:40,040 --> 00:31:41,720
kill that without stinging the
dog.

619
00:31:43,280 --> 00:31:47,440
Awesome.
I so when I met you at super

620
00:31:47,440 --> 00:31:50,360
zoo, you actually I'm going to
grab this really quickly.

621
00:31:50,360 --> 00:31:57,800
You gifted me a candle and it's
candles are hot topics for me.

622
00:31:58,880 --> 00:32:02,560
I happened to take the I'm going
to try this.

623
00:32:02,560 --> 00:32:07,040
I'm I'm such a white girl and I
know I am so I it's Coco Lima

624
00:32:07,080 --> 00:32:10,400
Li.
You can than I can I'm I don't

625
00:32:10,520 --> 00:32:14,680
yeah anyway, it smells
absolutely amazing.

626
00:32:14,680 --> 00:32:19,800
I was not ready to let go of
summer and this is like it's

627
00:32:19,800 --> 00:32:24,680
bringing you back.
Oh my gosh it yes, but candles

628
00:32:25,160 --> 00:32:28,480
candles, plugins, air
fresheners.

629
00:32:28,520 --> 00:32:34,520
These are really hot button
issues for me because one, your

630
00:32:34,520 --> 00:32:37,560
pets can't get away from it.
Like especially if you're going

631
00:32:37,560 --> 00:32:39,640
through your whole house and
spraying or you have candles in

632
00:32:39,640 --> 00:32:41,880
every room or you're putting
plugins in every room.

633
00:32:42,160 --> 00:32:44,600
Heaven forbid you're putting a
plug in next to a litter box

634
00:32:44,600 --> 00:32:45,920
like that.
Oh my goodness.

635
00:32:46,280 --> 00:32:52,560
But it drives me up the wall one
for the fragrance because it is

636
00:32:52,960 --> 00:32:57,240
so overwhelming to as a very
sensitive, I am a very sensitive

637
00:32:57,240 --> 00:32:59,000
person.
I can like.

638
00:33:00,520 --> 00:33:03,480
Anytime I walk past.
Anything past somebody that

639
00:33:03,480 --> 00:33:06,320
smokes pet, like I smell it and
I gag.

640
00:33:06,320 --> 00:33:09,440
I'm just very, very sensitive.
And I know our pets are even

641
00:33:09,440 --> 00:33:11,480
more, they can smell so much
better than we can.

642
00:33:11,760 --> 00:33:16,280
But on top of that, they, the
fragrances that they're using

643
00:33:16,280 --> 00:33:19,160
are very detrimental to all of
our health.

644
00:33:19,240 --> 00:33:22,360
Our pets metabolized and they're
so much smaller than we are.

645
00:33:22,840 --> 00:33:26,400
Our cats have different
metabolic pathways than us and

646
00:33:26,400 --> 00:33:31,600
that our dogs do.
And it is it's creating a really

647
00:33:31,600 --> 00:33:35,520
toxic environment in our home.
So if I, when anytime I talk to

648
00:33:35,760 --> 00:33:39,000
like my own clients, I'm like,
we got to get rid of whatever is

649
00:33:39,000 --> 00:33:42,000
in your house as far as like
candles, plugins, air

650
00:33:42,000 --> 00:33:47,200
fresheners, all of that.
But there are some, not very

651
00:33:47,200 --> 00:33:50,320
many good products that we can
bring into our home.

652
00:33:50,320 --> 00:33:53,560
And when I looked at your
candles, I was like, OK, I can

653
00:33:53,560 --> 00:33:55,840
actually, like, burn this in my
home and not feel bad.

654
00:33:58,800 --> 00:34:02,080
So tell me a little bit about
your home line.

655
00:34:02,200 --> 00:34:05,800
And yeah, why?
Why it's so wonderful.

656
00:34:06,240 --> 00:34:08,480
So one of the main things.
That has to be soybeans, right?

657
00:34:10,080 --> 00:34:12,600
You can't burn anything besides
it, like actually beeswax.

658
00:34:12,600 --> 00:34:15,040
So soy and beeswax, the only
ones that I would burn in the

659
00:34:15,040 --> 00:34:16,000
house.
It's a clean burn.

660
00:34:16,520 --> 00:34:20,159
If you ever use a paraffin wax
based candle, you have that

661
00:34:20,159 --> 00:34:23,360
black SMUD that's disgusting.
That's it's frosty.

662
00:34:23,360 --> 00:34:25,440
It's oil, right?
It's just burning oil.

663
00:34:26,560 --> 00:34:28,600
So yeah, we use soy based, we
use cotton wigs.

664
00:34:28,600 --> 00:34:31,239
So it's a very clean burn.
The other thing is fragrance,

665
00:34:31,239 --> 00:34:33,120
right?
So fragrance is a dirty word

666
00:34:33,320 --> 00:34:34,880
because everything could be
hidden in it, right?

667
00:34:34,880 --> 00:34:36,920
There's no against like no
regulations.

668
00:34:36,920 --> 00:34:38,560
You put fragrance, put whatever
you want there.

669
00:34:39,760 --> 00:34:41,920
For us, we use a phthalate free
fragrance.

670
00:34:41,920 --> 00:34:44,120
Phthalates is found in a lot of
fragrances.

671
00:34:44,360 --> 00:34:46,480
Phthalates are again another
dirty burn.

672
00:34:46,480 --> 00:34:49,000
When that burns is an oil or
especially plastics, what they

673
00:34:49,000 --> 00:34:51,840
make plastic with.
So it's a dirty, toxic thing

674
00:34:51,840 --> 00:34:54,320
that's burned to reuse a
phthalate free fragrance.

675
00:34:54,600 --> 00:34:57,840
Everybody acts as if we use
essential oils and our camels

676
00:34:57,920 --> 00:34:59,640
and there's a couple of reasons
we can't.

677
00:35:00,280 --> 00:35:03,600
And so I would love to write but
one essential oils when they

678
00:35:03,600 --> 00:35:05,720
burn is very different than
being diffused.

679
00:35:05,960 --> 00:35:08,880
The same thing when when our
oils are sonified, it changes

680
00:35:08,880 --> 00:35:11,320
what it does right.
Like coconut oil, if you just

681
00:35:11,320 --> 00:35:12,840
use it topically, super
moisturizing.

682
00:35:13,120 --> 00:35:15,520
Once you saponify in our soap,
it's one of the most drying

683
00:35:15,520 --> 00:35:18,560
cleansing oils you could use.
Same with essential oils.

684
00:35:18,560 --> 00:35:21,160
So diffuse it, you can still
smell it smells nice, beautiful.

685
00:35:21,840 --> 00:35:25,000
If you burn it, it becomes some
of them become toxic and they do

686
00:35:25,000 --> 00:35:27,440
not smell good.
So it's just not something you

687
00:35:27,440 --> 00:35:32,160
can do.
The other thing is the I'm

688
00:35:32,280 --> 00:35:37,800
blanking on the word.
The I'm blanking on this word.

689
00:35:38,320 --> 00:35:40,280
It's OK if it heats.
Up too much?

690
00:35:40,920 --> 00:35:43,960
If it heats up it's it will go
on fire.

691
00:35:45,160 --> 00:35:49,080
Blanking on the word for it, but
flashpoint, the flashpoint of

692
00:35:49,080 --> 00:35:52,240
essential oil, that's what it
flashpoint of the circumstantial

693
00:35:52,240 --> 00:35:54,440
oils was too low.
So it's dangerous, right.

694
00:35:54,440 --> 00:35:56,920
So if you put essential oils in
it and it did smell great and it

695
00:35:56,920 --> 00:35:59,920
was a toxic you found, you know,
one that you couldn't do that

696
00:35:59,920 --> 00:36:02,240
would be safe.
The flashpoint is too low.

697
00:36:02,440 --> 00:36:06,120
So it could the whole thing
could just go on fire.

698
00:36:06,360 --> 00:36:09,280
So those are major reasons why
you can't use essential oils and

699
00:36:09,280 --> 00:36:11,440
candles because we obviously use
essential oils.

700
00:36:11,440 --> 00:36:12,600
Why don't we just use them in
candles?

701
00:36:13,080 --> 00:36:15,680
Those three reasons we couldn't
use we couldn't use essential

702
00:36:15,680 --> 00:36:18,520
oils.
So we did find a the cleanest

703
00:36:18,520 --> 00:36:20,680
fragrance you find, like I said,
it's phallic or natural

704
00:36:20,680 --> 00:36:22,640
fragrance that we use in our
candles.

705
00:36:22,720 --> 00:36:23,840
That's that's awesome.
And you?

706
00:36:23,840 --> 00:36:29,520
Also have the water free I
guess.

707
00:36:29,520 --> 00:36:31,320
They're pellets to.
Make your own room.

708
00:36:32,640 --> 00:36:34,320
Effect spray.
So like you said, try and get

709
00:36:34,320 --> 00:36:36,160
away from the chemical air
fresheners.

710
00:36:37,080 --> 00:36:38,800
I can't stand them.
All the plugins like the same

711
00:36:38,800 --> 00:36:41,000
thing as you right?
I've like I think they're

712
00:36:41,000 --> 00:36:42,680
disgusting.
I find them offensive like if

713
00:36:42,760 --> 00:36:45,160
you're spraying air freshener
like this, this is vile.

714
00:36:46,000 --> 00:36:48,840
So we did to make this plastic
free.

715
00:36:48,840 --> 00:36:51,280
This one was a difficult one to
stay plastic free.

716
00:36:51,720 --> 00:36:55,400
We wanted to use essential
wheels and the same concept is

717
00:36:56,160 --> 00:36:58,800
essential oils at a very low
dilution ratio, right?

718
00:36:59,120 --> 00:37:02,720
So what we did was make it's
almost like a bath bomb.

719
00:37:04,280 --> 00:37:06,520
It's a bath bomb consistency.
It actually fizzes up when you

720
00:37:06,520 --> 00:37:09,560
drop it into the water and it
releases the essential oils and

721
00:37:09,560 --> 00:37:12,000
it makes a spray.
So there's actually this little

722
00:37:12,000 --> 00:37:15,720
vial right here will turn into
12 ounces of a room or pet

723
00:37:15,720 --> 00:37:17,320
strike that you just spray on
the dog.

724
00:37:18,040 --> 00:37:20,440
Same thing.
This is super small, super

725
00:37:20,440 --> 00:37:22,360
compact.
Instead of shipping 12 ounces of

726
00:37:22,360 --> 00:37:26,160
water, this is going to show you
a little bit, a little vial.

727
00:37:26,160 --> 00:37:27,320
You throw it in, you can spray
it.

728
00:37:27,680 --> 00:37:31,080
We're marketing it for, you can
spray it on the door of the cat.

729
00:37:31,200 --> 00:37:33,560
It's completely safe, but we're
trying to get people to get away

730
00:37:33,560 --> 00:37:35,000
from the air fresheners, the
plugins.

731
00:37:35,000 --> 00:37:37,680
Spray it on the dog's bed.
Counts whoever the dog lays on.

732
00:37:38,200 --> 00:37:41,800
Get rid of the odors that way.
Awesome, So the.

733
00:37:41,840 --> 00:37:46,080
Other things that I'm seeing
kind of highlighted on your

734
00:37:46,080 --> 00:37:50,440
website is that a lot of the
products maybe?

735
00:37:50,440 --> 00:37:52,440
All are.
They all, there's a lot of

736
00:37:52,440 --> 00:37:58,160
products in here, maybe not all
of them are also cat safe, so.

737
00:37:58,160 --> 00:37:59,240
Do you?
Because so.

738
00:37:59,240 --> 00:38:01,880
Many companies, they really just
are all in on dogs.

739
00:38:01,880 --> 00:38:04,760
So I appreciate when people are
like, these are also good on

740
00:38:04,920 --> 00:38:07,280
cats.
And I think that's because

741
00:38:07,280 --> 00:38:09,080
you're using such clean
products.

742
00:38:09,880 --> 00:38:13,880
Yeah, so.
A lot of them, especially

743
00:38:13,880 --> 00:38:15,800
unscented.
We left a couple of products

744
00:38:15,800 --> 00:38:19,400
unsedited, marketed for cats.
We used anything but our

745
00:38:19,400 --> 00:38:21,280
lavender.
It's marketed for the cats,

746
00:38:21,440 --> 00:38:23,240
yeah.
A lot of things we try to make

747
00:38:23,240 --> 00:38:26,400
most of the products are for
dogs and cats.

748
00:38:26,600 --> 00:38:29,080
There's only a few that we just
kind of left it just for the

749
00:38:29,080 --> 00:38:31,720
dogs.
Yeah, so.

750
00:38:31,840 --> 00:38:37,920
You've mentioned a couple of
times groomers and I am, I

751
00:38:37,920 --> 00:38:41,600
happen to have had gosh, it's
probably been.

752
00:38:43,080 --> 00:38:45,920
Two years ago now.
I had a groomer, her name is Kat

753
00:38:45,920 --> 00:38:49,560
Hinchen.
She had a salon called Plant

754
00:38:50,200 --> 00:38:54,360
Platinum Paws and literally just
opened her new salon called the

755
00:38:54,360 --> 00:38:59,320
Ninja Groomer and she really
opened my eyes to a lot of

756
00:38:59,440 --> 00:39:03,400
things in the grooming world.
I still don't take my dog to a

757
00:39:03,400 --> 00:39:06,280
groomer and groom my dog myself
at home, but I know that's not

758
00:39:06,280 --> 00:39:08,880
the case.
That's not the reality for a lot

759
00:39:08,880 --> 00:39:11,680
of people.
So it seems like you have kind

760
00:39:11,680 --> 00:39:17,000
of a a pretty good knowledge of
what goes on with probably

761
00:39:17,000 --> 00:39:19,920
because you made these products
like these are.

762
00:39:19,920 --> 00:39:23,640
Designed.
With our pets in mind, but also

763
00:39:23,840 --> 00:39:26,960
with the pet parent or the
groomer in mind.

764
00:39:27,240 --> 00:39:30,000
So is that some?
Is this something that you think

765
00:39:30,000 --> 00:39:34,560
is?
Reasonable for.

766
00:39:34,560 --> 00:39:39,120
A pet parent to when they are
talking to their groomer or

767
00:39:39,120 --> 00:39:43,200
interviewing a new groomer to I
mean, obviously we want them to

768
00:39:43,200 --> 00:39:47,440
be asking about the types of
products that the groomer uses.

769
00:39:47,440 --> 00:39:51,640
But for me, I'm that kind of
person that's like, do you?

770
00:39:51,640 --> 00:39:53,560
Use these products.
Can you use these products?

771
00:39:53,560 --> 00:39:55,440
Is that something?
Is that like a selling point

772
00:39:55,440 --> 00:39:58,440
that you want people to be like?
Ask your groomer about these

773
00:39:58,440 --> 00:40:00,480
products.
Is it we?

774
00:40:00,600 --> 00:40:03,080
We actually?
Sell groomer gallons that can be

775
00:40:03,080 --> 00:40:05,120
diluted for the groomers to use
because obviously this, you

776
00:40:05,120 --> 00:40:07,760
know, the the little bottles
would never, they'll go through,

777
00:40:07,920 --> 00:40:10,720
you know, pretty fast.
So we do sell concentrated

778
00:40:10,720 --> 00:40:15,200
gallons for the groomers, but we
do have some groomers that

779
00:40:15,200 --> 00:40:18,040
obviously use our gallons.
And then a couple of groomers

780
00:40:18,400 --> 00:40:20,640
used our bars because the
customer is actually excellent.

781
00:40:20,640 --> 00:40:22,040
They've run in the bars.
They're like, you got to use

782
00:40:22,040 --> 00:40:24,440
this on my dog.
So yeah, you can't use the extra

783
00:40:24,440 --> 00:40:26,360
groomers.
Bring it in the bar, tell them

784
00:40:26,360 --> 00:40:27,880
use it.
Yeah, that's awesome.

785
00:40:28,880 --> 00:40:34,360
And so, yeah, it was just very
interesting for me to get to

786
00:40:34,360 --> 00:40:38,160
talk to Cat because I had such a
bias of groomers.

787
00:40:38,160 --> 00:40:46,320
I had only really known about
like the huge big box pet store

788
00:40:46,320 --> 00:40:48,960
grooming.
And that just always made me

789
00:40:48,960 --> 00:40:51,440
like cringe.
And I'm like, no, I'm not doing

790
00:40:51,440 --> 00:40:53,800
that.
So getting to talk to her and I

791
00:40:53,800 --> 00:40:56,000
bring that up because obviously
she was on the podcast.

792
00:40:56,000 --> 00:41:01,120
So if if grooming is a sore spot
for you, please go back and

793
00:41:01,120 --> 00:41:03,640
listen to that podcast.
But I always like to kind of.

794
00:41:05,400 --> 00:41:10,280
Invite the listeners.
To talk to their independent pet

795
00:41:10,280 --> 00:41:14,400
stores, like when you go into an
indie pet store and you have an

796
00:41:14,400 --> 00:41:17,800
item in mind that you're looking
for and they don't carry it, to

797
00:41:17,800 --> 00:41:20,800
talk to them about it.
And I and since I asked you

798
00:41:20,800 --> 00:41:23,760
earlier, like this is a product
that is found in indie pet

799
00:41:23,760 --> 00:41:27,880
stores, you know, talk to them
about it, say, hey, I really

800
00:41:27,880 --> 00:41:31,280
would love to buy this product.
Can you stock it?

801
00:41:31,280 --> 00:41:33,960
Can you special order it for me?
Is that like?

802
00:41:35,360 --> 00:41:36,440
Does that work for?
You can.

803
00:41:36,440 --> 00:41:39,680
We can we promote that a little
bit, of course, I mean I.

804
00:41:40,640 --> 00:41:42,480
Have a better bed stuff.
And yeah, he said.

805
00:41:42,480 --> 00:41:44,600
People ask for a product too,
because I mean like that is

806
00:41:44,680 --> 00:41:47,400
sometimes, you know, that's the
owners don't know about the

807
00:41:47,400 --> 00:41:51,280
product or they have limited
states, right and can't carry

808
00:41:51,280 --> 00:41:53,400
everything, you know, so always
an extra pet store.

809
00:41:53,720 --> 00:41:54,880
There's a brand you want.
Do they?

810
00:41:55,000 --> 00:41:57,480
So they'll be get up for you.
I mean, what was, you know, what

811
00:41:57,480 --> 00:41:59,840
stores were getting delivery
four or five times a week,

812
00:41:59,960 --> 00:42:02,520
trucks and stuff.
They could throw whatever extra

813
00:42:02,520 --> 00:42:04,640
stuff you wanted on them.
That'd be handsome.

814
00:42:05,640 --> 00:42:07,320
So what is your indie?
Pet store?

815
00:42:07,320 --> 00:42:10,040
Where is that in the?
It's in New Jersey.

816
00:42:10,120 --> 00:42:13,760
Yeah, in Newark, NJ What is it
called?

817
00:42:14,200 --> 00:42:17,000
Animal Crackers.
Oh my gosh, that's so cute.

818
00:42:17,240 --> 00:42:19,560
Yeah, it's funny because.
We've been in business for 20

819
00:42:19,560 --> 00:42:23,560
years and when I started, when I
started 20 years ago, I focused

820
00:42:23,760 --> 00:42:26,560
was live out.
Like we sold more birds, more

821
00:42:26,560 --> 00:42:28,840
baby birds, more hamsters than
anybody else in New Jersey.

822
00:42:28,920 --> 00:42:32,000
It was like wild, right?
And hey, I'm like, I love going

823
00:42:32,000 --> 00:42:33,480
to the store and one of my
favorite animals.

824
00:42:33,480 --> 00:42:35,560
Then you should take them and
play with everybody.

825
00:42:36,400 --> 00:42:38,800
But the industry has changed so
much over the years.

826
00:42:38,800 --> 00:42:41,320
Like I said, we focus just like
completely live out.

827
00:42:41,680 --> 00:42:45,600
Literally that's, you know, the
only thing we focus on and for

828
00:42:45,600 --> 00:42:48,520
the past 10 years, we don't have
live animals anymore.

829
00:42:48,520 --> 00:42:51,920
We're focused really majority of
dog and cat stuff and nutrition

830
00:42:52,360 --> 00:42:54,480
for our diets.
Can't have enough freezers in

831
00:42:54,480 --> 00:42:56,600
the store.
But the industry has just

832
00:42:56,600 --> 00:42:58,640
changed.
You know, it's just like kids

833
00:42:58,640 --> 00:43:02,520
don't have like when I was a
kid, you know, I had lizards of

834
00:43:02,520 --> 00:43:04,480
like 10 gallon fish that had a
Guinea pig, hamster.

835
00:43:04,760 --> 00:43:07,840
You know, the kids, they, they
don't really have any live pets

836
00:43:07,840 --> 00:43:10,120
anymore.
And that's where, you know,

837
00:43:10,120 --> 00:43:13,920
that's that was, I was our
clientele's little kids, you

838
00:43:13,920 --> 00:43:16,280
know, we said hamster races,
hairy curve races.

839
00:43:16,280 --> 00:43:19,840
You know, that's kind of like,
it's unfortunate because I feel

840
00:43:19,840 --> 00:43:22,960
like I learned so much from my
my animals learned by ecosystems

841
00:43:22,960 --> 00:43:25,920
and everything.
But unfortunately it got away.

842
00:43:26,120 --> 00:43:29,000
You know, COVID brought it back
a little bit, but it's still not

843
00:43:29,000 --> 00:43:31,840
like I think they're just kids
are more into electronics and

844
00:43:31,840 --> 00:43:34,520
stuff than they are about live
animals.

845
00:43:35,080 --> 00:43:38,320
I never thought about that.
But that is a very good point.

846
00:43:38,320 --> 00:43:41,120
And I think is, I mean, so very
true.

847
00:43:41,600 --> 00:43:48,320
I, I was traumatized as a child
from all the different animals

848
00:43:48,320 --> 00:43:51,480
we had not like, I mean in a, in
both a good and bad way.

849
00:43:51,480 --> 00:43:53,760
Like it's, it is very
traumatizing to see certain

850
00:43:53,760 --> 00:43:56,640
things.
Like I had a, a pair of hamsters

851
00:43:56,920 --> 00:44:00,320
and I didn't know anything.
Apparently had a male and a

852
00:44:00,320 --> 00:44:05,240
female and then the they had
babies and then they like ate

853
00:44:05,360 --> 00:44:11,760
the babies and I'm like Oh my.
God, Heidi, I was literally.

854
00:44:11,760 --> 00:44:13,480
I was a child.
Oh my God.

855
00:44:15,320 --> 00:44:18,880
But I mean, it also, it shapes
you as a purse.

856
00:44:18,880 --> 00:44:23,200
Like these are things that OK,
yes, that was traumatizing, but

857
00:44:23,200 --> 00:44:26,480
also like it's it's real, it's
life.

858
00:44:26,480 --> 00:44:28,720
It's a it's also a learning
experience.

859
00:44:29,000 --> 00:44:32,880
And yeah, our kids, kids today
just aren't getting life

860
00:44:32,880 --> 00:44:34,360
lessons.
Yeah, they don't have.

861
00:44:34,520 --> 00:44:37,680
Anymore, you know, like I said,
it's unfortunate, like you know,

862
00:44:37,680 --> 00:44:41,040
it's it's like I don't it went
last time you saw a live animal

863
00:44:41,040 --> 00:44:42,800
at a pet store.
Have you ever walked into pet

864
00:44:42,800 --> 00:44:46,040
store and seen live section?
No, that reminded.

865
00:44:46,040 --> 00:44:50,320
Me though that like apparently I
had a lot of trauma with

866
00:44:50,320 --> 00:44:53,560
hamsters because when I was even
younger, we came home one night

867
00:44:53,560 --> 00:44:56,760
and I and we had kittens and
they got in the hamster cage and

868
00:44:56,760 --> 00:44:58,240
there was like blood all over
the wall.

869
00:44:58,880 --> 00:45:03,480
I had a lot of trauma, but no,
no, I don't see a live animal.

870
00:45:03,480 --> 00:45:06,120
I mean, I also, I'm not, I'm
kind of intentional about

871
00:45:06,120 --> 00:45:08,320
avoiding that.
I see.

872
00:45:08,320 --> 00:45:12,560
Like there's still fish in the
big box stores I think, and even

873
00:45:12,560 --> 00:45:14,320
big boxes.
Narrowed down to like a very

874
00:45:14,320 --> 00:45:17,800
small percentage of their
overall stores, but most have

875
00:45:17,800 --> 00:45:21,520
been independence vectors.
I haven't seen really live

876
00:45:21,520 --> 00:45:25,280
animals anymore.
Yeah, it's definitely a

877
00:45:25,280 --> 00:45:29,480
speciality thing.
My step stepson has birds and

878
00:45:29,480 --> 00:45:31,840
that's definitely, I think like
that's a specialty.

879
00:45:31,840 --> 00:45:36,640
But Oh my gosh, birds are a
whole like you have I, I, you

880
00:45:36,640 --> 00:45:40,840
need a PhD to raise a bird and a
very long life, a very long

881
00:45:40,840 --> 00:45:41,800
life.
I mean, it's great.

882
00:45:41,840 --> 00:45:44,640
Because people who got our birds
to be used to hand raise all the

883
00:45:44,640 --> 00:45:46,400
birds, right?
You sow the bunch of Cockatiel

884
00:45:47,720 --> 00:45:49,880
and there's people who still
have our birthday.

885
00:45:49,880 --> 00:45:52,320
Like she's pulling you from you.
You know, 15 years ago.

886
00:45:52,400 --> 00:45:53,480
I still have it.
Yeah.

887
00:45:55,240 --> 00:45:57,880
Wow.
Yeah, well, that's definitely

888
00:45:57,880 --> 00:46:01,280
something if you get for your a
child that you're going to wind

889
00:46:01,280 --> 00:46:04,280
up with that for a long time
while.

890
00:46:04,280 --> 00:46:06,400
Your child.
Goes and does high school.

891
00:46:06,400 --> 00:46:07,080
Yeah.
Yeah, it's yours.

892
00:46:07,840 --> 00:46:08,800
It Yeah.
It's yours.

893
00:46:08,840 --> 00:46:11,560
It's your.
Best.

894
00:46:13,680 --> 00:46:14,760
Oh my goodness.
Well, I'm.

895
00:46:15,080 --> 00:46:22,560
I'm really excited about having
well, for first of all, just the

896
00:46:22,920 --> 00:46:25,600
cleaning products.
That's that's a big deal to me,

897
00:46:25,600 --> 00:46:32,200
having cleaning products that
are clean and then also having

898
00:46:32,200 --> 00:46:36,080
the added benefit of being, you
know, eco friendly with no

899
00:46:36,080 --> 00:46:38,320
plastics.
That's that's a big thing for

900
00:46:38,320 --> 00:46:40,840
me.
But I'm also very, very excited

901
00:46:40,840 --> 00:46:44,520
for the home line because that
to me, and I, I know this is

902
00:46:44,520 --> 00:46:48,880
probably, I mean, not an unusual
thing for me to, for people to

903
00:46:48,880 --> 00:46:51,440
say, but it's just not something
most people think about.

904
00:46:51,920 --> 00:46:57,080
But as someone who works like
one-on-one with clients, for

905
00:46:57,080 --> 00:47:01,800
women especially, it's very
difficult to get them to get rid

906
00:47:01,800 --> 00:47:05,680
of fragrances in their home.
And it's always something that I

907
00:47:05,680 --> 00:47:08,600
talk to people about because it
is especially when you have an

908
00:47:08,600 --> 00:47:11,120
animal that is already sick,
that is immunocompromised, they

909
00:47:11,120 --> 00:47:12,800
have some sort of chronic
illness going on.

910
00:47:13,080 --> 00:47:16,240
Like we have all these things
like their liver is already

911
00:47:16,240 --> 00:47:20,400
overloaded and then you want to
Add all of these chemicals into

912
00:47:21,000 --> 00:47:24,240
the air in your home.
And, you know, it's it it is

913
00:47:24,240 --> 00:47:29,480
difficult, especially for I
think the old, you know, what

914
00:47:29,600 --> 00:47:31,560
kind of kind of like the older
generation of women.

915
00:47:31,560 --> 00:47:33,200
But I think it's coming back
with like Gen.

916
00:47:33,200 --> 00:47:37,920
ZI think they are very into, you
know, all the like bath and body

917
00:47:37,920 --> 00:47:39,200
works and the you know what I
mean?

918
00:47:39,200 --> 00:47:40,000
Like that.
Oh really?

919
00:47:40,120 --> 00:47:42,360
It's crazy.
I I feel like it.

920
00:47:42,440 --> 00:47:48,280
Is I feel like they're very into
the like trendy kind of, you

921
00:47:48,280 --> 00:47:51,120
know, bringing all of that retro
stuff I.

922
00:47:53,600 --> 00:47:55,600
Know.
And as long as, yeah, there are

923
00:47:55,600 --> 00:47:57,320
definitely some things we don't
need to bring back.

924
00:47:57,520 --> 00:48:00,480
But you know, they brought back
the Fanny packs they brought.

925
00:48:00,480 --> 00:48:02,560
I mean, they're bringing all the
things back, so.

926
00:48:06,200 --> 00:48:09,600
I I I have.
The body suits.

927
00:48:09,600 --> 00:48:11,640
They brought back body suits.
Oh my God.

928
00:48:12,320 --> 00:48:15,520
Yeah.
So yeah, it's.

929
00:48:15,560 --> 00:48:18,320
It is, it's difficult.
I think for a lot of people

930
00:48:18,320 --> 00:48:22,480
there, it's like this is this is
1 little thing that I have in my

931
00:48:22,480 --> 00:48:23,880
home.
You know, it makes me feel good

932
00:48:23,880 --> 00:48:26,360
and I'm like, OK, but we need an
alternative.

933
00:48:26,360 --> 00:48:28,120
And these are some really great
alternatives.

934
00:48:28,120 --> 00:48:30,080
So I just wanted, yeah, I mean,
yeah.

935
00:48:30,400 --> 00:48:32,520
Like exactly.
We can give them alternatives to

936
00:48:32,520 --> 00:48:34,000
it.
That's funny because we just

937
00:48:34,000 --> 00:48:36,160
started expanding our cleaning
lines.

938
00:48:36,160 --> 00:48:39,840
We have our dish soap and then
we just came out with did I show

939
00:48:39,880 --> 00:48:43,160
you at Super Zoo?
We we did come out with a state

940
00:48:43,160 --> 00:48:45,440
and over remover.
Oh.

941
00:48:46,400 --> 00:48:48,520
You might have.
I didn't see it on the website

942
00:48:48,520 --> 00:48:50,400
and I so I forgot.
No, we didn't put it up yet

943
00:48:50,400 --> 00:48:53,400
because we we still.
Have it like, you know, we

944
00:48:53,400 --> 00:48:57,440
showed it at Super Zoo and we
just started shipping orders

945
00:48:57,440 --> 00:49:00,120
now, so we didn't even put it up
because we're, you know, still

946
00:49:00,200 --> 00:49:02,240
trying to ship the orders that
we have for it.

947
00:49:02,360 --> 00:49:07,400
But it's a vinegar based because
like I said, vinegar major

948
00:49:07,600 --> 00:49:09,600
product line.
But we use white vinegar instead

949
00:49:09,600 --> 00:49:11,960
of the apple cider as a cleaner
because I think it's one of the

950
00:49:11,960 --> 00:49:14,120
best cleaners.
Like you go back to basics, you

951
00:49:14,120 --> 00:49:16,760
know, everybody's, you know,
vinegar cleaner, it's straight

952
00:49:16,760 --> 00:49:20,280
safe.
What we did again to stay

953
00:49:20,360 --> 00:49:22,000
plastic free, we did a
concentrate.

954
00:49:22,160 --> 00:49:26,320
So because we wanted to dive the
vinegar down to a certain ratio,

955
00:49:26,560 --> 00:49:29,080
we did a very high concentrate
vinegar.

956
00:49:29,240 --> 00:49:31,560
So average vinegar in your
house, if you just buy it, it's

957
00:49:31,560 --> 00:49:35,480
about 5% concentration.
We did a 10% this way.

958
00:49:35,480 --> 00:49:38,360
When you dilute it, it gets down
to the dilution ratio.

959
00:49:38,360 --> 00:49:41,600
We should have that.
And the same with apple cider.

960
00:49:41,600 --> 00:49:44,800
The vinegar smell, especially a
high concentration vinegar, like

961
00:49:44,800 --> 00:49:47,200
I said, it's, it's double your
average one that you have in

962
00:49:47,200 --> 00:49:48,560
your house.
Do you think that strongest

963
00:49:48,560 --> 00:49:51,120
one's even stronger?
We use time oil.

964
00:49:51,120 --> 00:49:53,640
Time oil kind of knocked out
that vinegar smell.

965
00:49:54,360 --> 00:49:57,440
Again, trying to combat the, the
thing that we think it's like,

966
00:49:57,440 --> 00:50:00,600
why don't we do this?
So we use thyme peppermint

967
00:50:00,600 --> 00:50:02,400
lavager to shut around on the
smell.

968
00:50:02,400 --> 00:50:05,920
So once it's diluted, it has a
has a nice smell to it because

969
00:50:05,920 --> 00:50:08,520
it's like, you know, you want
that clean smell, but it's like

970
00:50:08,680 --> 00:50:11,520
you don't want to use fragrances
and go and feel like being easy.

971
00:50:11,520 --> 00:50:15,120
Like we could put a, a synthetic
fragrance and cover it up no

972
00:50:15,120 --> 00:50:17,160
problem.
But we didn't want to do that,

973
00:50:17,200 --> 00:50:22,400
you know, so we, we took a while
we playing with a lot of central

974
00:50:22,400 --> 00:50:25,040
oils to get that one.
So we said covering up, covering

975
00:50:25,040 --> 00:50:27,280
up vinegars been but a tough
one.

976
00:50:28,080 --> 00:50:30,320
Yeah, well, and I I think you.
Get used to it.

977
00:50:30,320 --> 00:50:32,840
That's one of the main things I
use to clean in my home is white

978
00:50:32,840 --> 00:50:33,280
vinegar.
Yes.

979
00:50:33,360 --> 00:50:34,320
You aren't familiar with it?
Yeah.

980
00:50:34,320 --> 00:50:36,240
Exactly.
Yeah, you get used to it.

981
00:50:36,440 --> 00:50:41,560
And it's, it is the only thing
I've found that, you know, works

982
00:50:41,560 --> 00:50:46,960
well on stainless is is white
vinegar, especially with like

983
00:50:47,000 --> 00:50:51,240
the fingerprint marks that
you're always seeing on.

984
00:50:51,240 --> 00:50:52,600
It's great.
It's like the.

985
00:50:52,600 --> 00:50:58,600
Best cleaner it is it's.
I also use it instead of fabric

986
00:50:58,600 --> 00:51:00,600
softener in my.
I don't use any.

987
00:51:00,600 --> 00:51:02,680
I don't use any.
Fabric softeners, and that one's

988
00:51:02,680 --> 00:51:04,520
a big.
That one's a bad one.

989
00:51:04,760 --> 00:51:07,560
The fabric, the fabric softeners
are with the dryer sheets.

990
00:51:07,560 --> 00:51:08,920
The dryer sheets are really bad
too.

991
00:51:09,080 --> 00:51:11,000
People don't realize how bad
dryer sheets are.

992
00:51:11,200 --> 00:51:14,280
And it's like just toxic things
going into the air.

993
00:51:14,280 --> 00:51:17,120
It's really.
Dryer sheets are a big yard for

994
00:51:17,120 --> 00:51:18,960
me.
Oh yeah, they are.

995
00:51:18,960 --> 00:51:21,160
I don't.
It's been quite a while since I

996
00:51:21,160 --> 00:51:23,320
stopped using.
I just, I just do the wool dryer

997
00:51:23,320 --> 00:51:26,440
balls.
I mean, yeah, I'm.

998
00:51:26,480 --> 00:51:30,000
So I'm just not going to do
those, especially for my pets.

999
00:51:31,040 --> 00:51:34,040
And I feel like if I were a
parent, I would be doing it for

1000
00:51:34,040 --> 00:51:37,600
my kids too, you know, like they
can't, they're not making these,

1001
00:51:37,600 --> 00:51:39,360
they can't make these choices
for themselves.

1002
00:51:39,360 --> 00:51:44,040
We have to do it for them.
And I, I just don't, I mean, I

1003
00:51:44,040 --> 00:51:46,800
just don't want that on their
bedding, on the, you know,

1004
00:51:46,800 --> 00:51:50,400
blankets and the sheets and
things that I'm, that I use for

1005
00:51:50,400 --> 00:51:52,000
them.
Like, I don't, I don't want them

1006
00:51:52,000 --> 00:51:53,400
to be toxic.
Yeah.

1007
00:51:53,400 --> 00:51:57,440
So yeah, I appreciate that.
Yeah, with my.

1008
00:51:57,480 --> 00:51:59,400
My little Pitbull with G had
allergies Ban.

1009
00:51:59,440 --> 00:52:01,880
I like.
I tore up everything, like

1010
00:52:02,120 --> 00:52:03,920
anything this door could touch
anything.

1011
00:52:03,920 --> 00:52:06,120
I washed our dish with the
floor, everything.

1012
00:52:06,360 --> 00:52:08,000
I was like, nothing's touching
this door.

1013
00:52:08,040 --> 00:52:10,240
That could cause an issue for
her, Yeah.

1014
00:52:10,640 --> 00:52:12,560
And she's good now.
Yes, perfect.

1015
00:52:13,080 --> 00:52:16,560
I.
Love that and I saw her picture

1016
00:52:16,560 --> 00:52:19,080
on the website.
So if you want to see a picture

1017
00:52:19,080 --> 00:52:24,120
of her, please go to Project
Studs with AZ Project suds dot

1018
00:52:24,560 --> 00:52:28,240
home.
And where else can people so ask

1019
00:52:28,240 --> 00:52:32,120
for this at your Indy pet store
And where can people can they

1020
00:52:32,120 --> 00:52:34,680
also order online?
Can they order direct from us?

1021
00:52:34,680 --> 00:52:36,760
Yeah, that's.
JD Morgan's website also has it.

1022
00:52:37,400 --> 00:52:40,760
But any, any local independent
pet service, that's like I said,

1023
00:52:40,760 --> 00:52:43,800
our focus, one of the biggest
reasons we want to do focus on

1024
00:52:43,800 --> 00:52:45,840
independent pet service.
Besides that's like, you know,

1025
00:52:45,840 --> 00:52:48,400
for me, it's my heart and soul.
I think that's where like the

1026
00:52:48,400 --> 00:52:51,680
pet industry gets our education.
Like that's, that's where the

1027
00:52:51,680 --> 00:52:54,120
value is, right?
Like we did, the independent

1028
00:52:54,120 --> 00:52:55,600
pets are giving extreme
education.

1029
00:52:55,800 --> 00:52:57,280
They're doing the research on
products.

1030
00:52:57,960 --> 00:53:02,000
But because we're focused on
actually dogs, if you don't give

1031
00:53:02,000 --> 00:53:04,760
the dog the right diet, our
products won't help.

1032
00:53:04,800 --> 00:53:08,000
So you know, you know, if you
just bought this in Target, if

1033
00:53:08,000 --> 00:53:10,080
you need a pedigree, even like
it doesn't work because you're

1034
00:53:10,160 --> 00:53:12,800
not a diet.
So we're really a complement to

1035
00:53:12,800 --> 00:53:15,200
good diets, right?
So independent pets are is going

1036
00:53:15,200 --> 00:53:18,840
to fix your, your, your diet
with your dog and we're going to

1037
00:53:18,840 --> 00:53:21,480
fix the environmentalities
that's.

1038
00:53:21,480 --> 00:53:23,840
Awesome and.
Where can people find you to

1039
00:53:23,840 --> 00:53:30,560
follow you on socials Instagram?
We are Project under score suds

1040
00:53:31,120 --> 00:53:34,720
on Instagram and the same on
Facebook.

1041
00:53:35,640 --> 00:53:36,960
Wonderful.
Well.

1042
00:53:36,960 --> 00:53:38,680
Janine, it was so nice to talk
to you.

1043
00:53:38,680 --> 00:53:40,280
I'm really excited about this
product.

1044
00:53:40,280 --> 00:53:46,560
I'm glad to get more people like
bringing awareness to it and

1045
00:53:47,040 --> 00:53:51,240
alternatives to some of the most
toxic things in our homes

1046
00:53:51,240 --> 00:53:53,840
because, you know, it's just one
thing at a time.

1047
00:53:53,840 --> 00:53:57,040
Do one thing at a time.
And this is, you know, if you're

1048
00:53:57,040 --> 00:54:01,840
already spending money on
shampoo and conditioner and air

1049
00:54:02,080 --> 00:54:06,840
fresheners and candles, just
spend it more wisely.

1050
00:54:07,160 --> 00:54:10,600
But it's in a better place for
better products.

1051
00:54:10,640 --> 00:54:12,800
So thank you so much.
Thank you, Jessica.

1052
00:54:12,800 --> 00:54:13,440
I appreciate.
It.

1053
00:54:13,800 --> 00:54:16,920
All right, guys, I will talk to
you next week.

1054
00:54:17,880 --> 00:54:18,440
Bye.