174. The Omega Revolution SHOCKING Health Benefits for You and Your Pets

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Welcome back, pet parent.
We're doing something a little

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bit different today.
And I have been trying to, in

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the past few months every once
in a while, kind of dip our toes

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a little bit into how things
overlap between what we're doing

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for our pets and what we're
doing with ourselves.

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And I'm really going to get into
that with our guest today.

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I just think it is so incredibly
important that wherever you are

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on your journey, I say this all
the time.

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I feel like most people either
start with something happens to

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them and they go down the rabbit
hole of figuring out how to be

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healthy for themselves, possibly
their family.

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And then they look at their pets
and they're like, Oh my gosh, I

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should be doing the same thing
for my dog or my cat.

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Or something happens to one of
your pets and you go down the

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rabbit hole and then one day you
wake up and you're like, why am

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I doing all of this for my pet
and I'm not doing it for myself?

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So I think that overlap is
significant and I want to

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highlight that more.
And the reality is that we live

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in a very, very toxic world from
the food we eat.

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If you were not actively
plugging your ears and closing

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your eyes today, you are seeing
somewhere about how corrupt our

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food system is, how corrupt our
medical system, pharmaceutical

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system is.
And one of the things that can

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be a little bit more on the
sciency side is that we are

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inundated with Omega sixes.
These are when we have this like

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imbalance of Omega sixes to
Omega threes.

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And there I will throw some
Omega nines in there somewhere.

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At least our guest today will
it.

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It is a very inflammatory thing
that happens in our body and we

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are just in whether it's the
ultra processed foods or the

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chemicals in our water and we
have to be, it's just one of the

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many things that we have to be
really aware of.

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And it's also why omega-3
supplementation is something

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that we do talk about often when
we talk about feeding our pets.

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So Judah Vital is here with
Nordic Naturals today and I am

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really, really excited for you
to be here.

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Judah, can you please I, I was
kind of joking but not joking

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before we hit record that your
bio is very academic for me.

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So can you tell people a little
bit about who you are in your

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history?
Sure, absolutely, absolutely.

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Like, you know, I think first
and foremost, I'm a lover of the

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life sciences and that's really
what I've dedicated my life to

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is understanding what it means
to be human.

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And, and the, and the avenue
that I pursued that from was

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the, the realm of the human
Physiology.

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And so for the last 30 years,
I've been immersed in studying

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the the Physiology, the
interconnectedness of the

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Physiology and how to use diet,
lifestyle, nutritional

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supplements, medicinal plants to
bring balance and health and

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allow for the human being to
thrive.

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So what I've done in the past is
I have been the program director

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for a functional medicine clinic
where we ran people through

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three and six month elimination
diet programs.

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This was for people who were
sick and tired of being sick and

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tired and they've tried
everything and they've been

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exhausted at trying to get
health.

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And you know, we helped them
achieve that.

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I was also the program director
for a direct primary care

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naturopathic clinic where I was
affectionately called the Care

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Sherpa.
And because I did a lot of the

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heavy lifting, I saw all of our
patients and I help people along

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their healing journey in many
ways.

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And I've also had a long
standing background in the

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nutritional supplement industry.
I've been the director of

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education for a major
nutraceutical company and

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currently I am the Clinical
Nutrition education specialist

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for a company called Nordic
Naturals, where we are a Omega

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fatty acid and foundational
nutrient company.

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And So what I do is I work in
our professional division and I

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go out and I train healthcare
practitioners.

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And what I love, I love what you
said in the beginning that

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sometimes in the realm of pet
health, it translates over in

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the human health and Omega
threes is one of the areas that

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that happens.
And so not only do I train human

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practitioners, but I also train
veterinarians and to use Omega

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threes for their pet patients.
So let's just, I think we should

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just like jump right in.
And can you explain a little bit

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to me and our listeners about
the role of omega-3, Omega 6,

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Omega 9 fatty acids?
That's something that like, I

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don't hear a whole lot about
Omega nines, but I know like all

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of this plays, they, they work
synergistically and that's all I

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know.
Can you tell me?

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Sure.
I love it.

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So we're going to keep Omega
threes and Omega sixes in one

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realm, and we're going to put
Omega nines in another.

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So Omega sixes and Omega threes
are what we call essential fatty

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acids.
And the reason why they're

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called essential is because we
cannot manufacture them in the

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Physiology we have to get them.
It's actually essential that we

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get them from our diet, from
outside sources.

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So that's why they're called
essential fatty acids.

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And then Omega 9, the most
popular form being oleic acid,

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we can actually manufacture
that.

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But the most popular source that
we get that from is olive oil.

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Olive oil is very rich in Omega
9, so is avocado oil as well as

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walnut.
So those would be popular

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sources of Omega 9.
Now, Omega sixes and Omega

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threes do different things in
the Physiology.

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They kind of have they they're
like an on off switch together.

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OK.
So when we look at the human

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Physiology, when we're exposed
to something that triggers the

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immune system or we do high
intensity exercise, something

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that induces inflammation, an
inflammatory response, Omega

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threes are kind of like are the
fat that helps that happen.

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And inflammation is a very
normal process.

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We have to have an inflammatory
response as part of an

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immunological response that's
healthy and normal, but we also

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have to have an off switch to
that inflammatory response.

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And that's where Omega 3S come
in.

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Omega 3S provide the
counterbalance to Omega 6.

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So they per they when we consume
Omega 6 and we consume omega-3,

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they go in to the digestive
system, we absorb them and then

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they will get into our cell
membranes and that's where they

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live.
They live inside the cell

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membrane.
And the cell membrane is this

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double layer of fat that
encapsulates the cell and it

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serves 3 main purposes.
It helps with the import of

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nutrients into the cell, the
export of wastes out of the

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cell, and cell to cell
communication.

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So the membrane of the cell is
really important, and that's

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where fatty acids live, is
inside the cell membrane.

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And they determine its fluidity
and flexibility and a variety of

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other factors.
And so when you get Omega sixes

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into the cell membrane, what
will happen is if there's a need

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for an inflammatory response,
those Omega sixes, primarily

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something called arachidonic
acid will be converted into

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these lipid mediators, these
fatty mediators that will will

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stimulate the expression of
inflammation, you could say, And

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Omega threes, when they're in
the cell membrane at adequate

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amounts, those will get used and
converted into other types of

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lipid mediators.
We can call pro resolving

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mediators that help with the
resolution of inflammation and

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can stimulate tissue
regeneration, can stimulate the

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healing response.
So that's the push pull

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relationship between Omega 6 and
Omega.

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So it's very crucial that we do
balance out the Omega sixes with

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the Omega 3S.
Do we want more?

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Is it like we're not?
Are we looking for a one to one?

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Are we looking for a 2 to one?
What are we looking for?

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Right.
So, and that's a great question

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and it's really tissue specific.
But what we can say in general

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is that in the human Physiology,
it's generally about a three to

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one relationship of Omega 6 to
omega-3.

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In our pets, it's usually about
a four or five to one

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relationship of Omega 6 to
omega-3.

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Now, sometimes it's 1:00 to 1:00
depending on on the tissue, but

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in general anywhere from 3 to
one for humans to five to one

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for pet.
That brings up so many

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questions, but I'm going to I'm
going to save some of my crazier

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questions for the So what are in
your opinion or lots of research

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opinion, what are the best
natural sources of Omega threes

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for both people and pets?
Do you find them to be the same

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or different?
Right.

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So now omega-3 there's there's
two different categories to

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Omega threes at the top.
So if you can picture like a

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chain at the top of the chain,
you could say the the parent,

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the parent omega-3 is alpha
linolenic acid and that comes

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from plant material like flax
seeds, chia seeds, dark leafy

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green vegetables or dark leafy
green plants.

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And so that theoretically
through a series of enzymatic

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reactions can convert into EPA
and DHA, which we consider

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necessary Omega threes.
So the alpha linolenic acid is

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the one that's really considered
essential.

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And then you have EPA and DHA
which are necessary.

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Now that conversion process is
very limited, one to 10%.

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You know the the conversion rate
doesn't really work out as far

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as getting EPA and DHA from
plant sources.

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The only way to get EPA and DHA
from is from cold water, fatty

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fish or algae sources.
So marine sources, EPA and DHA

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have a more powerful effect in
the cell than alpha linolenic

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acid does.
So there are more powerful fatty

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acids, They're more powerful
fatty acids, and they do

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different things as well.
So what we really want when

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we're looking at Omega 3S is you
definitely want some alpha

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linolenic acid.
But what you really want to

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focus on, because it's harder to
get, is the EPA and DHA.

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And that can only come from, as
I said, cold water fatty fish,

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cod, mackerel, herring,
anchovies, sardines, those are

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all popular sources.
And then you can also for any

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vegetarians out there or
vegetarian pet friends, there is

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algae sourced EPA and DHA as
well.

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OK.
So that actually brings up a

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listener question that I had.
Her question was on the

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bioavailability of microalgae
oils for cats, specifically

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because she has a new kitten who
is averse to fish.

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How unique?
Very, very.

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I'm a cat guy, by the way.
I'm just going to be really

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forward.
I am a cat person so I I love

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the cats.
I get it.

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I have always.
Since the day I turned 18 and

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moved out, I've always had at
least one cat.

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I love it.
That's great.

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So, so she's wondering is the if
I'm hearing this correctly,

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she's wondering if the
bioavailability of EPA and DHA

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from an algae source is similar
to that from a fish source?

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That's what, yeah, that's what
it sounds like to me.

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Yep, yes, it is because EPA is
EPA and DHA is DHA, whether it

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comes from an algae source or
from a fish source.

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So the key thing is making sure
that perhaps that when they give

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the cat the algae oil to make
sure it's with food and that

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will fully enhance the the
digestion and absorption of

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that.
Oil.

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OK.
So what I'm hearing is that

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there could be some benefit in
say, a flaxseed oil, but you're

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just not going to get what you
think you're getting out of it

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unless you're getting some sort
of Marines.

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So yeah, I, I would, I would,
what I would say is not that

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you're not getting what you
think you're getting out of it,

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but what if you're, that would
be the case if you're taking

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flaxseed oil and trying to get
EPA and DHA.

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But if you're got it, but if
you're, there's plenty of

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reasons to take flaxseed oil on
its own.

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So alpha liminolinic acid has
benefits on its own.

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It just doesn't efficiently
convert to EPA and DHA which do

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radically different things than
alpha linolenic acid.

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And so in order to have these
result pro resolving mediators,

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these fluidity and flexibility
of the cell membrane, you have

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to have EPA and DHA.
So then you you really have to

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get that from a direct source.
OK.

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And I think in the pet space,
the way we think of

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supplementing Omega threes is,
does have a lot to do with EPA

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and DHA and reducing the
inflammation in the body.

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Like that's I think the primary
reason people go to supplement

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Omega threes is for inflammation
reduction.

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And I don't know where I was
going with that, but that that

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00:14:48,240 --> 00:14:53,080
is like anybody that is, is, you
know, consulting with a dog or a

227
00:14:53,080 --> 00:14:55,440
cat and they're like, oh, we
need to reduce inflammation.

228
00:14:55,440 --> 00:14:57,280
We need Omega threes.
Like that's what they're.

229
00:14:57,680 --> 00:15:00,600
Yeah, that is the most common
use of Omega threes.

230
00:15:01,640 --> 00:15:03,200
Yeah, absolutely.
Yeah.

231
00:15:04,240 --> 00:15:09,080
So one of the things that I
wanted to ask you about because

232
00:15:09,080 --> 00:15:14,080
there is, well, humans, that's
that's the reason for

233
00:15:14,080 --> 00:15:17,680
everything.
Humans destroy things and we

234
00:15:17,680 --> 00:15:23,120
destroy the earth and the
waterways and there are

235
00:15:23,120 --> 00:15:28,680
microplastics in everything in
our brains and all of our organs

236
00:15:28,680 --> 00:15:34,160
in the fish in the ocean.
Like we are so destructive, but

237
00:15:34,160 --> 00:15:38,360
also we overfish a lot.
So there are lots of different

238
00:15:38,360 --> 00:15:46,480
concerns with overfishing, with
the potential contaminants that

239
00:15:46,520 --> 00:15:48,440
that would be in an Omega
supplement.

240
00:15:49,200 --> 00:15:51,840
Can you talk to any of that?
Sure.

241
00:15:51,840 --> 00:15:54,160
Yeah.
I, I think it's important for

242
00:15:54,160 --> 00:15:59,440
your listeners to know what to
look for if they're, if they're

243
00:15:59,440 --> 00:16:04,560
going to purchase an omega-3
fish oil supplement.

244
00:16:04,560 --> 00:16:07,880
I think, I think that's really
important to be a informed

245
00:16:08,200 --> 00:16:11,800
consumer.
And yeah, when you're working

246
00:16:11,800 --> 00:16:15,120
with fish oil, you're, you're
working with a very slowly

247
00:16:15,320 --> 00:16:20,160
renewable resource and it's
important to take care of that

248
00:16:20,160 --> 00:16:23,480
resource.
And so I think, you know, first

249
00:16:23,480 --> 00:16:26,160
and foremost what you really
want to look for is a company

250
00:16:26,480 --> 00:16:30,280
that only uses non endangered
fish.

251
00:16:31,440 --> 00:16:36,960
And not only that, but also
works with fishing fleets that

252
00:16:36,960 --> 00:16:42,880
are certified sustainable,
whether that be from friends of

253
00:16:42,880 --> 00:16:47,080
the sea that that that's the
that's one of the most popular

254
00:16:47,080 --> 00:16:49,320
ones.
There's a few others out there

255
00:16:49,320 --> 00:16:53,760
as well, but looking for a
company that is certified

256
00:16:53,760 --> 00:16:59,000
sustainable with their fish oil.
And so those two things are

257
00:16:59,000 --> 00:17:02,400
really important because if you
do that, then what that ensures

258
00:17:02,400 --> 00:17:07,960
is that overfishing isn't
happening, that trawling or

259
00:17:07,960 --> 00:17:13,000
scraping the ocean floor isn't
happening, that there's by catch

260
00:17:13,000 --> 00:17:17,280
control methods in place.
So you're not getting dolphins

261
00:17:17,280 --> 00:17:21,440
or sharks or turtles and things
you don't want to be getting.

262
00:17:22,280 --> 00:17:25,839
And so those are are some of
the, you know, starting at the

263
00:17:25,839 --> 00:17:30,280
top there that you know, as far
as sourcing is concerned.

264
00:17:30,720 --> 00:17:36,120
And then to, to take on the
issue of contamination, whether

265
00:17:36,120 --> 00:17:39,240
it be with heavy metals or PCB,
you want to make sure that that

266
00:17:39,240 --> 00:17:47,560
company is third party tested
and that their purity meets

267
00:17:47,560 --> 00:17:51,480
international standards of which
there are there are

268
00:17:51,480 --> 00:17:56,240
international standards for PCBS
and for heavy metals rather be

269
00:17:56,240 --> 00:17:59,000
cadmium, lead, mercury, things
like that.

270
00:18:00,160 --> 00:18:04,480
A very common technique that is
used for purifying fish oil is

271
00:18:04,480 --> 00:18:08,480
molecular distillation.
And that that helps clean out

272
00:18:08,480 --> 00:18:12,840
get rid of all those, all those
contaminants.

273
00:18:13,520 --> 00:18:20,400
And so a company that should
really fall below the the

274
00:18:20,400 --> 00:18:24,600
international standards for
those in All in all honesty.

275
00:18:24,600 --> 00:18:27,520
And then the third thing you're
really looking for when it comes

276
00:18:27,520 --> 00:18:32,520
to fish oil is oxidation levels,
because omega-3 is being Poly.

277
00:18:33,200 --> 00:18:36,840
Omega-3 are essential fatty
acids and essential fatty acids

278
00:18:36,840 --> 00:18:41,160
are technically what we call
polyunsaturated fatty acids.

279
00:18:41,720 --> 00:18:46,600
And this makes them very
delicate and they can oxidize

280
00:18:46,600 --> 00:18:52,040
and go rancid very easily.
And oxidation, oxidation of fats

281
00:18:52,440 --> 00:18:55,440
and rancidity of fats is not a
good thing.

282
00:18:55,520 --> 00:18:57,320
Do not want to be consuming
that.

283
00:18:57,800 --> 00:19:01,880
And traditionally with fish oil,
if a product has a really gnarly

284
00:19:01,880 --> 00:19:07,720
fishy smell to it and that that
product is probably rancid, it's

285
00:19:07,760 --> 00:19:12,360
probably highly oxidized.
And so you want to make sure

286
00:19:12,360 --> 00:19:16,600
that that company has low
oxidation levels of their fish

287
00:19:16,600 --> 00:19:20,080
oil as well.
And because that will ensure

288
00:19:20,080 --> 00:19:26,480
that that is a fresh product and
so and and probably won't give

289
00:19:26,480 --> 00:19:28,640
the fish burps.
Well, yeah.

290
00:19:28,640 --> 00:19:34,080
And I, I think certainly see it
in both human and pet products.

291
00:19:34,520 --> 00:19:38,640
But I do think more people are
that are using it for

292
00:19:38,640 --> 00:19:43,080
themselves, maybe a little bit
more aware of it than pet

293
00:19:43,080 --> 00:19:45,520
parents.
Because I do see like it is

294
00:19:45,800 --> 00:19:53,360
rampant that I I see fish oils
in plastic containers, fish oils

295
00:19:53,400 --> 00:19:57,120
that are, you know, gallon size.
And I'm like, there is no,

296
00:19:57,120 --> 00:20:00,440
especially somebody who has like
a small dog.

297
00:20:00,840 --> 00:20:03,320
There's no way you're going to
go through that before it goes

298
00:20:03,600 --> 00:20:05,280
like, yeah.
What are what are some of the

299
00:20:05,280 --> 00:20:08,360
best practices to look for in?
Packaging exactly.

300
00:20:08,360 --> 00:20:10,880
So, you know, I'm glad you
brought up the plastic because

301
00:20:10,880 --> 00:20:17,000
plastic allows oxygen to reach
in to the product and that you

302
00:20:17,000 --> 00:20:20,440
definitely don't want, you know,
the large containers with the

303
00:20:20,440 --> 00:20:23,880
pumps on them.
You don't want that either

304
00:20:24,040 --> 00:20:29,720
because the pump sucks air back
in and and can lead to oxidation

305
00:20:29,720 --> 00:20:31,400
as well.
You don't need a gallon

306
00:20:31,400 --> 00:20:35,680
container unless you're giving
it to, you know, a horse or you

307
00:20:35,680 --> 00:20:37,840
have like, you know.
A fleet.

308
00:20:38,200 --> 00:20:44,160
Of half of the dogs, you know,
you know, for, for, for the

309
00:20:44,160 --> 00:20:47,680
little guys like the Chihuahuas
and stuff like that, you know, 2

310
00:20:47,680 --> 00:20:50,600
ounce bottle is all you need to
get them through for a long

311
00:20:50,600 --> 00:20:53,160
time.
So you know, it should be in

312
00:20:53,160 --> 00:20:56,280
glass first and foremost.
It should not have a pump.

313
00:20:56,440 --> 00:21:01,480
Don't want to pump it.
And you know, and if it's the

314
00:21:01,480 --> 00:21:04,600
oil itself that's in a, in a
container, you want to

315
00:21:04,600 --> 00:21:08,200
refrigerate it as well, keep it
in the refrigerator.

316
00:21:08,200 --> 00:21:11,200
And that will, that will slow
any kind of oxidation from

317
00:21:11,200 --> 00:21:12,680
happening.
And what I always recommend is

318
00:21:12,680 --> 00:21:16,640
just shaking it before using it,
just to mix it all up.

319
00:21:17,240 --> 00:21:20,400
And then that way, because
what's on the top that's going

320
00:21:20,400 --> 00:21:22,840
to be more exposed to air is
going to have a little more

321
00:21:22,840 --> 00:21:26,400
oxidation over time than what's
on the bottom right.

322
00:21:26,400 --> 00:21:30,360
So you just want to kind of
shake it up and have it mixed

323
00:21:30,360 --> 00:21:32,880
well.
And so that that's, you know,

324
00:21:32,880 --> 00:21:35,640
that's another thing to to take
into consideration.

325
00:21:35,760 --> 00:21:39,280
Do you have a preference of like
the color of glass?

326
00:21:39,960 --> 00:21:42,960
Dark.
Amber, You know, a dark amber.

327
00:21:43,120 --> 00:21:47,200
It shouldn't be in a clear glass
bottle because light because

328
00:21:47,200 --> 00:21:50,760
light will affect it as well.
OK.

329
00:21:50,760 --> 00:21:53,320
And gel tabs might be a good
idea too.

330
00:21:53,320 --> 00:21:56,720
Gel capsules are great, like if
you don't like using a liquid or

331
00:21:56,720 --> 00:21:59,200
if your pet doesn't like a
liquid, because that does

332
00:21:59,200 --> 00:22:00,800
happen.
There are pets out there that

333
00:22:00,840 --> 00:22:05,640
just won't do the liquid.
And so soft gels are are

334
00:22:05,640 --> 00:22:09,840
fantastic also.
That's yeah, that's a great way

335
00:22:09,840 --> 00:22:12,800
to go.
Put it in a little treat, give

336
00:22:12,800 --> 00:22:17,200
it to them and, and, and, and
then you know, with the, and the

337
00:22:17,200 --> 00:22:20,360
difference between using the
liquid versus the gel caps is

338
00:22:20,360 --> 00:22:22,640
the gel caps don't really need
to be refrigerated.

339
00:22:22,640 --> 00:22:25,280
They don't have to be like the
liquid does.

340
00:22:25,360 --> 00:22:27,640
So that would be one of the
biggest differences right there.

341
00:22:28,400 --> 00:22:31,480
That makes sense.
So you were talking a little bit

342
00:22:31,480 --> 00:22:35,400
about third party testing for,
for purity.

343
00:22:37,200 --> 00:22:41,160
Are we testing for, are we are
we looking for testing for what

344
00:22:41,160 --> 00:22:44,520
is in it and what is not in it
or how do how do you go about

345
00:22:44,520 --> 00:22:46,840
like vetting a company?
What does Nordic Naturals do?

346
00:22:47,320 --> 00:22:49,280
Right.
So usually you're testing for

347
00:22:49,280 --> 00:22:52,240
potency.
So the potency of the EPA and

348
00:22:52,480 --> 00:22:56,440
DHA, how much is actually in it,
You're looking at the purity.

349
00:22:56,440 --> 00:23:01,640
So you're looking at the parts
per million parts per billion

350
00:23:01,640 --> 00:23:06,200
parts per trillion of PCBS,
heavy metals.

351
00:23:06,560 --> 00:23:09,760
So you're, you're kind of
getting a read of how much of

352
00:23:09,760 --> 00:23:13,920
that is actually in there.
And then then oxidation and

353
00:23:13,920 --> 00:23:18,760
that's a nicidine and toe talk.
And so then you're looking at

354
00:23:18,760 --> 00:23:21,240
oxidation levels.
That's the, those are the the

355
00:23:21,280 --> 00:23:25,360
key things we test for a wide
variety of things.

356
00:23:25,360 --> 00:23:27,960
But those as far as
international standards are

357
00:23:27,960 --> 00:23:30,440
concerned are what we're looking
at.

358
00:23:30,440 --> 00:23:34,520
And anybody who has a bottle of
our product, that bottle will

359
00:23:34,520 --> 00:23:38,680
have a lot number on it.
And that lot number you can go

360
00:23:38,680 --> 00:23:43,600
to the Nordic Naturals website
and you can plug in the lot

361
00:23:43,600 --> 00:23:47,720
number on a little drop down tab
called the Nordic Promise.

362
00:23:48,240 --> 00:23:50,640
And that will bring up what's
called the certificate of

363
00:23:50,640 --> 00:23:54,480
analysis for that batch of oil.
So you so that's full

364
00:23:54,480 --> 00:23:56,480
transparency.
That's one of the things that

365
00:23:56,480 --> 00:24:00,880
we're really into.
And so you can see the the

366
00:24:00,880 --> 00:24:06,560
potency, the purity and the
oxidation of that batch of oil

367
00:24:06,640 --> 00:24:10,360
that is in your hand.
That's pretty cool.

368
00:24:10,360 --> 00:24:13,920
I appreciate that very much
because I think that's probably

369
00:24:13,920 --> 00:24:17,840
not industry standard like
you're going above and beyond to

370
00:24:17,840 --> 00:24:20,240
post.
That not industry standard, very

371
00:24:20,240 --> 00:24:22,920
much not industry standard.
Would love to see it be, but

372
00:24:22,920 --> 00:24:26,680
it's not.
Yeah, I, I very much appreciate

373
00:24:26,680 --> 00:24:30,440
companies that do go above and
beyond and kind of push for

374
00:24:30,640 --> 00:24:36,360
better transparency, better
consumer practices like that in

375
00:24:36,400 --> 00:24:41,800
in whatever industry they're in.
Because I think more and more

376
00:24:41,800 --> 00:24:47,880
people are realizing that the
trust that we have had in

377
00:24:47,880 --> 00:24:52,840
companies and corporations in
food and healthcare for so long,

378
00:24:52,840 --> 00:24:58,600
like has become misplaced.
Unfortunately, there's, you

379
00:24:58,600 --> 00:25:02,040
know, so having companies that
are like, yeah, I get it.

380
00:25:02,040 --> 00:25:04,920
And here we got here.
Here it is for you to see

381
00:25:04,920 --> 00:25:08,200
because we want you to be able
to trust our product and know

382
00:25:08,200 --> 00:25:13,000
that, you know, you're you're
all the research you have done

383
00:25:13,000 --> 00:25:16,520
was not in vain.
You found something good, right?

384
00:25:17,000 --> 00:25:19,320
Exactly.
You know, I, I mean, I think if

385
00:25:19,320 --> 00:25:23,480
there's any one thing we could
use more of from corporations

386
00:25:24,240 --> 00:25:30,680
that's honesty and transparency,
you know, and so it's nice that

387
00:25:30,680 --> 00:25:34,640
there are companies out there
that are, that are willing to be

388
00:25:34,640 --> 00:25:35,800
that.
Absolutely.

389
00:25:35,920 --> 00:25:41,200
And I have seen that more and
obviously Nordic is they do both

390
00:25:41,400 --> 00:25:46,400
human and pet supplements, but I
have seen that in the in the pet

391
00:25:46,400 --> 00:25:50,640
space, especially like that what
I like to call the healthy pet

392
00:25:50,640 --> 00:25:57,160
space so much more than in other
industries that are.

393
00:25:58,080 --> 00:26:01,800
It's just it's been really,
really nice to get to know and

394
00:26:01,800 --> 00:26:07,720
work with people who are like
really on that bandwagon of, of

395
00:26:07,720 --> 00:26:11,920
transparency and putting good
products out for the sake of

396
00:26:12,320 --> 00:26:14,680
putting good products out.
Like even though it may not be

397
00:26:14,680 --> 00:26:18,400
the cheapest product out there,
like you believe it's the best.

398
00:26:18,640 --> 00:26:22,360
You know, and that's, you know,
there's a, you know, age-old

399
00:26:22,360 --> 00:26:24,480
saying you get what you pay for,
right?

400
00:26:24,480 --> 00:26:29,720
And, and most of us, most
consumers are value shoppers,

401
00:26:29,720 --> 00:26:34,920
meaning that if they understand
why something costs more,

402
00:26:34,920 --> 00:26:36,880
they'll be willing to pay for
that.

403
00:26:37,400 --> 00:26:39,840
That perceived value is really
important.

404
00:26:40,240 --> 00:26:44,640
And, and so, you know, I know
that I want nothing but the

405
00:26:44,640 --> 00:26:49,040
best, especially if I'm dealing
with something that is as

406
00:26:49,160 --> 00:26:52,520
delicate as an omega-3, as as a
fish oil.

407
00:26:52,640 --> 00:26:58,640
I want high quality, top quality
so that my body, my child's

408
00:26:58,640 --> 00:27:03,480
body, my partner's body, my, you
know, our pets are all getting

409
00:27:03,480 --> 00:27:06,000
what they really need.
Well, and that kind of brings me

410
00:27:06,000 --> 00:27:09,760
back around to what you were
talking about earlier with the

411
00:27:09,760 --> 00:27:15,600
proper storage.
I actually I have seen, well, I

412
00:27:15,600 --> 00:27:21,440
say seen, but probably smelled
so many times off the shelf.

413
00:27:21,440 --> 00:27:25,520
You buy a fish oil product and
it's already rancid.

414
00:27:26,240 --> 00:27:28,040
It's you.
It has that smell you were

415
00:27:28,040 --> 00:27:33,520
talking about and is the and and
you said, you know, once it

416
00:27:33,520 --> 00:27:35,880
becomes rancid, we don't want to
give that.

417
00:27:35,880 --> 00:27:37,840
Why?
Can you tell me why that is?

418
00:27:38,240 --> 00:27:43,160
Well, yeah, I mean, it's it it
just consuming rancid fats

419
00:27:43,240 --> 00:27:49,880
disrupts the gut microbiome.
It can create the opposite

420
00:27:49,880 --> 00:27:52,680
effects of what you're taking it
for.

421
00:27:52,960 --> 00:27:55,680
Really.
If I was just I could get into

422
00:27:55,680 --> 00:27:57,920
all the heady science, but let's
just keep it.

423
00:27:58,160 --> 00:28:01,760
Let's keep it really
understandable.

424
00:28:01,760 --> 00:28:06,040
And that is it can just cause
the opposite of why you're

425
00:28:06,040 --> 00:28:10,400
taking it.
So yeah, you know, you're,

426
00:28:10,440 --> 00:28:14,480
you're not going to be getting
the results that you're wanting.

427
00:28:14,480 --> 00:28:17,800
In fact, you'll be doing.
You'll be encouraging the damage

428
00:28:17,800 --> 00:28:22,680
that's already happening.
So in general, what obviously

429
00:28:22,680 --> 00:28:26,680
we're looking for that fishy
smell, but if somebody does have

430
00:28:26,680 --> 00:28:28,960
a product, they've done all
their research, say they've

431
00:28:28,960 --> 00:28:31,720
purchased a Nordic Naturals
product and it's in the glass

432
00:28:31,720 --> 00:28:34,160
container.
They didn't purchase a huge

433
00:28:34,160 --> 00:28:37,040
gallon of it, but and they are
putting it in the refrigerator.

434
00:28:37,960 --> 00:28:41,040
What?
Is there a certain amount of

435
00:28:41,040 --> 00:28:44,200
time where you're like, OK, it's
probably been in here too long.

436
00:28:44,400 --> 00:28:47,400
We don't want to continue giving
this.

437
00:28:47,400 --> 00:28:50,600
Are there other things to be
looking for for Rancidity?

438
00:28:51,160 --> 00:28:56,080
I think you know the time frame
that I have is 2 to three

439
00:28:56,080 --> 00:28:58,040
months.
Use it within two to three

440
00:28:58,040 --> 00:29:02,120
months.
That's that seems to be the

441
00:29:02,120 --> 00:29:06,720
safest bet right there is.
If you can consume it within

442
00:29:07,040 --> 00:29:10,080
three months time, fantastic.
You you really don't have much

443
00:29:10,080 --> 00:29:13,200
to worry about at all.
But if you put it in the fridge

444
00:29:13,200 --> 00:29:16,680
and forget about it and six
months later, a year later,

445
00:29:16,680 --> 00:29:18,720
you're like, oh, look what I
found.

446
00:29:18,720 --> 00:29:21,080
I forgot I had this.
Better off putting that one in

447
00:29:21,080 --> 00:29:23,520
the trash and starting all over
it.

448
00:29:24,720 --> 00:29:28,520
Yes, because as you just said,
you may well get the opposite

449
00:29:28,520 --> 00:29:29,360
effect.
Yeah.

450
00:29:31,240 --> 00:29:33,000
No, it's.
It really isn't.

451
00:29:34,280 --> 00:29:39,760
So I'd like to get a little more
maybe practical with you if you

452
00:29:39,760 --> 00:29:42,160
don't mind.
And let's start with humans.

453
00:29:42,160 --> 00:29:43,440
It could be women, it could be
men.

454
00:29:43,440 --> 00:29:47,040
But I, I know there are, I think
they're probably, you could

455
00:29:47,040 --> 00:29:48,560
probably tell me this a lot
better.

456
00:29:48,560 --> 00:29:52,840
This is just a theory I have.
Even though men and women I'm

457
00:29:52,840 --> 00:29:57,160
sure could benefit from omega-3
supplementation, I actually

458
00:29:57,160 --> 00:30:03,160
wonder if there's more benefit
for women because of the

459
00:30:03,440 --> 00:30:08,000
important role of fats with
hormones and that our hormone

460
00:30:08,000 --> 00:30:11,440
cycle is 28 days versus your 24
hour hormone cycle.

461
00:30:12,400 --> 00:30:17,320
What does that make any sense?
Well, yeah, it does.

462
00:30:17,320 --> 00:30:21,920
And fatty acids, you know, fatty
acids help with the production

463
00:30:22,120 --> 00:30:28,760
of hormones.
And so, you know, So yes, there

464
00:30:28,760 --> 00:30:32,280
is, you know, do men need them
equally as much?

465
00:30:32,280 --> 00:30:34,800
Yeah, we do.
Men don't get out of this one.

466
00:30:34,800 --> 00:30:41,160
We we need as we tend to look
for any way possible to get out

467
00:30:41,160 --> 00:30:43,720
of taking care of ourselves.
For sure.

468
00:30:44,720 --> 00:30:46,880
We don't get a don't get a free
pass on this.

469
00:30:46,880 --> 00:30:53,680
We we need them also, but, but
women do need them in a more

470
00:30:53,880 --> 00:30:58,200
comprehensive way than we do
actually.

471
00:30:58,200 --> 00:31:02,320
So it helps with hormonal
signaling so that coming back to

472
00:31:02,320 --> 00:31:05,200
the cell membrane, the cell
membrane is where all the

473
00:31:05,200 --> 00:31:11,400
receptors are on the cells and
that's how cells send and

474
00:31:11,400 --> 00:31:17,160
receive signals.
And fatty acids help with

475
00:31:17,960 --> 00:31:23,000
improving or enhancing or
supporting cell signaling,

476
00:31:23,880 --> 00:31:27,760
whether that be 1 cell signaling
to another or a cell receiving a

477
00:31:27,760 --> 00:31:33,440
signal and internalizing it and
then and then making adjustments

478
00:31:33,440 --> 00:31:34,600
accordingly.
Right.

479
00:31:34,600 --> 00:31:40,800
So going into the DNA, having
the DNA stimulate a particular

480
00:31:40,800 --> 00:31:44,720
response to that in to that
information, which is what a

481
00:31:44,720 --> 00:31:46,520
signal is.
It's like we're having a

482
00:31:46,520 --> 00:31:50,600
conversation and the more that
we understand each other and

483
00:31:50,600 --> 00:31:54,520
have a clear, have clear
communication, I can receive

484
00:31:54,520 --> 00:31:58,720
what you're saying and think
about it and have a proper

485
00:31:58,720 --> 00:32:04,520
response rather than say a
inflammatory response or some

486
00:32:04,520 --> 00:32:07,680
negative knee jerk reaction
response, right?

487
00:32:08,000 --> 00:32:13,960
And so this is what fatty acids
help do by being in, by having

488
00:32:13,960 --> 00:32:20,600
adequate amounts of EPADHA GLA,
which is an anomaly in the Omega

489
00:32:20,600 --> 00:32:24,880
6 realm, it does the opposite.
It acts more like a, it acts

490
00:32:24,880 --> 00:32:28,920
more like an omega-3 than it
does in Omega 6, right?

491
00:32:28,920 --> 00:32:33,000
And GLA comes from things like
evening primrose oil and borage

492
00:32:33,000 --> 00:32:35,640
seed oil and blackcurrant seed
oil.

493
00:32:36,080 --> 00:32:39,960
And so we really don't get it
from food sources.

494
00:32:39,960 --> 00:32:42,960
We really, you really have to
supplement for that one.

495
00:32:42,960 --> 00:32:48,920
And so GLA is this Omega 6
anomaly that helps with, you

496
00:32:48,920 --> 00:32:52,960
know, the healthy regulation of
hormones.

497
00:32:53,400 --> 00:32:56,840
And so.
So yeah, so I would say, you

498
00:32:56,840 --> 00:33:02,200
know, women do have a greater, I
don't know, physiological need

499
00:33:02,200 --> 00:33:03,520
would really be the way to say
it.

500
00:33:03,520 --> 00:33:08,400
But given that you're working
with a more dynamic hormonal

501
00:33:08,400 --> 00:33:14,280
system than we are, but yeah,
it's really important to have a

502
00:33:14,280 --> 00:33:20,600
balance of omega-3, Omega 6,
Omega 9 and not just the Omega 6

503
00:33:20,600 --> 00:33:23,560
is like linoleic acid.
So we talked about omega-3

504
00:33:23,560 --> 00:33:27,240
having the parent omega-3 being
alpha linoleic acid.

505
00:33:27,440 --> 00:33:30,240
Well, the parent Omega 6 is
linoleic acid.

506
00:33:30,800 --> 00:33:33,960
And linoleic acid will go
through this conversion chain to

507
00:33:33,960 --> 00:33:39,120
GLA, gamma linoleic acid, to
DGLA and eventually to

508
00:33:39,120 --> 00:33:46,400
arachidomic acid.
And so, but to get really

509
00:33:46,720 --> 00:33:50,920
adequate healthy amounts of GLA,
it's important, it's probably

510
00:33:50,920 --> 00:33:54,080
easier to do that by
supplementing.

511
00:33:54,360 --> 00:33:56,480
And so and that plays a really
important role.

512
00:33:56,480 --> 00:34:01,640
So that just helps, that adds on
to the enhanced and it enhances

513
00:34:01,640 --> 00:34:04,800
the benefits of Omega threes and
it works very similar to

514
00:34:04,800 --> 00:34:10,760
Omega-3.
So that's why my Nordic Natural

515
00:34:10,760 --> 00:34:13,320
Fish Oil supplement has evening
permers in it.

516
00:34:13,719 --> 00:34:15,239
Exactly.
Yeah, Yeah.

517
00:34:15,520 --> 00:34:19,920
Because because you, you know,
you want a balance of these fats

518
00:34:19,920 --> 00:34:23,120
in the cell membrane.
You don't want to be overly

519
00:34:23,120 --> 00:34:28,280
loaded with any one of them.
You'll have to have.

520
00:34:28,639 --> 00:34:32,880
And the more you have of one,
the harder it is for others to

521
00:34:32,880 --> 00:34:35,639
get in there.
OK.

522
00:34:36,040 --> 00:34:39,199
And so, so you, you really want
to have a balance.

523
00:34:39,199 --> 00:34:43,400
So you know, whether that be
that you cycle on and off, you

524
00:34:43,400 --> 00:34:47,840
take your fish oil and then say
for a month you take flax oil

525
00:34:48,080 --> 00:34:50,400
and then you take some eating
primrose oil.

526
00:34:50,639 --> 00:34:53,600
And then you're always getting
plenty of linoleic acid that

527
00:34:53,600 --> 00:34:57,360
you're getting that from nuts,
seeds, industrial seed oils,

528
00:34:57,360 --> 00:35:02,280
canola oil, vegetable oils,
safflower oil, you know, all

529
00:35:02,280 --> 00:35:06,400
those plenty.
All your grains are loaded.

530
00:35:06,560 --> 00:35:08,920
That's all Omega sixes.
You're getting plenty of Omega

531
00:35:08,920 --> 00:35:12,960
sixes.
So and the other interesting

532
00:35:12,960 --> 00:35:16,320
thing, and we're going to get a
little heady here, but Omega 6

533
00:35:16,320 --> 00:35:20,560
and omega-3, they share the
enzymes that convert them.

534
00:35:20,560 --> 00:35:24,680
How alpha linolenic acid can
convert into EPA and then into

535
00:35:24,680 --> 00:35:29,080
DHA and linoleic acid can
convert into GLA.

536
00:35:29,320 --> 00:35:32,760
Well, it's the same enzymes that
do those conversions.

537
00:35:33,000 --> 00:35:36,440
So if you have or abundance of
one, it's going to

538
00:35:36,440 --> 00:35:43,400
preferentially convert that one.
So that's why and, and the

539
00:35:43,400 --> 00:35:47,320
newest recommendations that are
coming out, we used to say you

540
00:35:47,320 --> 00:35:50,320
got to reduce the amount of
Omega sixes you're consuming

541
00:35:51,600 --> 00:35:54,280
because they're they're driving
up inflammation.

542
00:35:54,960 --> 00:35:57,000
And then you got to take Omega
threes on top of that.

543
00:35:58,400 --> 00:36:01,160
The newest information that's
coming out is saying actually

544
00:36:01,160 --> 00:36:05,360
you don't need to reduce your
Omega sixes, you just have to up

545
00:36:05,360 --> 00:36:12,920
your Omega threes so and that
way you can get somewhat more of

546
00:36:12,920 --> 00:36:17,080
a balance there between them.
That actually kind of leads me

547
00:36:17,080 --> 00:36:23,880
to this very broad question that
I have, but I think it's

548
00:36:23,880 --> 00:36:27,240
probably one that most people
have right now at this point in

549
00:36:27,240 --> 00:36:33,560
the conversation is how do I
know how much to take?

550
00:36:33,680 --> 00:36:37,240
How do I know what?
And, and I think this might even

551
00:36:37,240 --> 00:36:41,040
be easier with our pets because
I feel like especially if we are

552
00:36:41,560 --> 00:36:46,520
feeding a pet food from a small
manufacturer who prides

553
00:36:46,520 --> 00:36:49,400
themselves on transparency.
They, there's a, one in

554
00:36:49,400 --> 00:36:54,640
particular, probably a handful
of them who I know I could call

555
00:36:54,640 --> 00:36:58,000
them up and find out in each
recipe they have, what's the

556
00:36:58,000 --> 00:37:02,760
omega-3 to Omega 6 ratio?
But for like us is humans, we're

557
00:37:02,760 --> 00:37:05,000
not.
We're not eating out of a bag

558
00:37:05,000 --> 00:37:06,800
like that, right?
Right.

559
00:37:06,800 --> 00:37:09,040
We don't eat the same thing
every day.

560
00:37:09,040 --> 00:37:11,200
We don't need a standardized
diet, right?

561
00:37:11,200 --> 00:37:14,120
And that's the biggest
difference between human

562
00:37:14,120 --> 00:37:18,240
nutrition and animal nutrition
is you can stand, you

563
00:37:18,240 --> 00:37:21,920
standardize the diets of animals
so they can get the same thing

564
00:37:22,320 --> 00:37:24,440
every day.
Whereas we're like all over the

565
00:37:24,440 --> 00:37:27,680
place, you know, so.
Yeah.

566
00:37:27,680 --> 00:37:31,000
How do you know that?
How do you know you how much to

567
00:37:31,000 --> 00:37:36,680
take is a great question.
So I would say from a

568
00:37:36,680 --> 00:37:42,000
practitioner standpoint, I think
the most scientifically, you

569
00:37:42,000 --> 00:37:44,120
know, accurate way to go about
this.

570
00:37:44,120 --> 00:37:47,280
If we were, if we were to go
down that path, that is, I would

571
00:37:47,440 --> 00:37:51,560
run an Omega index test.
And there's a great company out

572
00:37:51,560 --> 00:37:55,480
there called Omega Quan and
started by Doctor Bill Harris,

573
00:37:55,480 --> 00:37:57,880
who's one of the world's
foremost researchers of Omega

574
00:37:57,880 --> 00:38:00,400
threes.
And it's a little finger prick

575
00:38:00,400 --> 00:38:02,800
blood spot test.
You just prick your finger just

576
00:38:02,800 --> 00:38:06,600
like a glucose test, you know,
and you take a drop of blood,

577
00:38:06,600 --> 00:38:11,320
you put it on on this paper, it
dries, put it in the mail, send

578
00:38:11,320 --> 00:38:14,720
it off to them, and then they
analyze it and you get what's

579
00:38:14,720 --> 00:38:20,600
called your Omega index number.
And so that can show you where

580
00:38:20,600 --> 00:38:27,120
you are on a range of from zero
to 1112%.

581
00:38:27,120 --> 00:38:29,280
I think 12% is as high as it
goes.

582
00:38:29,840 --> 00:38:34,240
And we want to be as humans, we
want to be in the 8% or higher

583
00:38:34,240 --> 00:38:38,080
range.
And unfortunately, most humans

584
00:38:38,080 --> 00:38:42,680
are in the 4% range, at least
most Americans are in the 4%

585
00:38:42,680 --> 00:38:47,800
range, which is really low.
So based on that, then you can

586
00:38:47,800 --> 00:38:54,040
say, oh, you know what, 2 grams,
2G of EPA and DHAA day is going

587
00:38:54,040 --> 00:38:59,440
to start to move that needle and
increase your Omega index.

588
00:38:59,600 --> 00:39:04,160
You know, you, you can figure
out how much you need of omega-3

589
00:39:04,160 --> 00:39:07,120
based on that.
OK, so that's like the most

590
00:39:07,120 --> 00:39:09,480
scientific way really that you
could go about it.

591
00:39:10,440 --> 00:39:15,440
I think if you were just
curious, you know, like I don't

592
00:39:15,440 --> 00:39:18,240
take fish oil.
I really don't eat cold water

593
00:39:18,240 --> 00:39:24,120
fish and if and and and and just
as a side note here, if you

594
00:39:24,120 --> 00:39:27,920
think you're you're getting all
the EPA and DHA you need from

595
00:39:27,920 --> 00:39:31,880
your fish and chips, that fried
fish isn't doing it for you.

596
00:39:32,280 --> 00:39:36,520
So it just isn't doing it.
And also it has to be cold water

597
00:39:36,520 --> 00:39:38,960
fish.
The colder the water, the higher

598
00:39:38,960 --> 00:39:44,560
the amounts of EPA and DHA.
OK, so warm water fish aren't

599
00:39:44,880 --> 00:39:49,440
really significant sources of of
EPA DHA.

600
00:39:49,920 --> 00:39:52,840
Now if you're not a fish person,
if you don't like eating

601
00:39:52,840 --> 00:39:56,680
seafood, you know taking
omega-3, taking an omega-3,

602
00:39:56,680 --> 00:40:00,280
you're not alone Taking an
omega-3 supplement is the best

603
00:40:00,280 --> 00:40:03,320
way to go about it.
And what I would say is bare

604
00:40:03,320 --> 00:40:08,480
minimum, bare minimum 500
milligrams of combined EPA DHAA

605
00:40:08,480 --> 00:40:09,960
day.
That's the bare minimum.

606
00:40:11,240 --> 00:40:15,160
But really from my perspective,
from what I have seen anywhere

607
00:40:15,160 --> 00:40:22,240
from. 1000 milligrams or 1g to 2
grams, 2000 milligrams a day of

608
00:40:22,680 --> 00:40:28,560
EPA and DHA combined.
So meaning that not just, and

609
00:40:28,560 --> 00:40:32,120
this is really important,
Jessica, because a lot of people

610
00:40:32,120 --> 00:40:34,720
don't realize, they say, a lot
of people say, you know why I

611
00:40:34,720 --> 00:40:37,360
take a fish oil supplement,
Omega threes are in that and

612
00:40:37,360 --> 00:40:39,200
they'll say, oh, 1000
milligrams.

613
00:40:39,200 --> 00:40:42,520
Well, there might be 1000
milligrams of fish oil in that.

614
00:40:43,360 --> 00:40:47,880
But what you really want to look
at is the amount of EPA and DHA

615
00:40:47,880 --> 00:40:51,600
that's in that serving size,
because you can get 1000

616
00:40:51,600 --> 00:40:55,760
milligrams of fish oil, but you
can have really low levels of

617
00:40:55,760 --> 00:40:59,080
EPA and DHA.
So what I'm saying is you don't

618
00:40:59,080 --> 00:41:00,960
just want 1000 milligrams of
fish oil.

619
00:41:01,160 --> 00:41:06,800
You want 1000 milligrams of E of
combined EPA and DHA, whether

620
00:41:06,800 --> 00:41:12,080
that be you know 700 milligrams
of EPA and 300 milligrams of DHA

621
00:41:12,200 --> 00:41:17,200
or whatever ratio thereof you
want that you want the amount of

622
00:41:17,200 --> 00:41:22,320
EPA and the amount of DHA to add
up to 1 to 2G a day.

623
00:41:22,320 --> 00:41:27,760
So for our pets, we want to be
looking for the same things that

624
00:41:27,800 --> 00:41:30,800
EPA and DH.
Do you want to look for the EPA

625
00:41:30,800 --> 00:41:31,840
and.
DHA and.

626
00:41:31,920 --> 00:41:36,400
Now pets have a you know the the
the numbers I just gave are for

627
00:41:36,400 --> 00:41:37,520
humans.
Right.

628
00:41:37,640 --> 00:41:42,360
Yes.
Our pets really don't need that

629
00:41:42,360 --> 00:41:48,240
much.
So, OK, before, yeah, I turn

630
00:41:48,240 --> 00:41:52,480
back to pets.
What when you say 1 to 2000

631
00:41:52,480 --> 00:41:57,680
milligrams, is that for when I
look at like dosing on a

632
00:41:57,680 --> 00:42:01,880
package, whatever supplement,
I'm looking at my understanding

633
00:42:01,880 --> 00:42:04,600
and I could be wrong about this,
but my understanding is that is

634
00:42:05,360 --> 00:42:09,160
generally recommended for an
average 100 LB human.

635
00:42:09,800 --> 00:42:14,280
Now the average male human today
may be a lot more than 100 lbs.

636
00:42:15,120 --> 00:42:18,160
So is it still the same?
Are you, what do you, what do

637
00:42:18,160 --> 00:42:21,640
you think about that?
All right, So it's not so much

638
00:42:21,640 --> 00:42:24,840
weight based for people as it is
for pets.

639
00:42:25,560 --> 00:42:27,840
That's it's very, it's very
weight based.

640
00:42:27,880 --> 00:42:30,760
You know, if you look at dosing
charts for pets, it's always

641
00:42:30,760 --> 00:42:35,720
looking at the the weight of the
pet and then coming up with the

642
00:42:35,720 --> 00:42:39,440
amount based on that weight,
which I don't have that chart

643
00:42:39,440 --> 00:42:40,960
memorized.
So if you're going to ask me how

644
00:42:40,960 --> 00:42:46,040
much a pet has, how much a 10 LB
cat needs, I'm not going to be

645
00:42:46,040 --> 00:42:49,960
able to tell you that.
I can probably pull that up, but

646
00:42:49,960 --> 00:42:51,640
yeah, that's OK.
OK.

647
00:42:51,960 --> 00:42:59,240
So there are no, we, you've
talked a lot about cold water

648
00:42:59,240 --> 00:43:01,400
fish, colder the water the
better.

649
00:43:02,880 --> 00:43:07,920
That doesn't necessarily mean my
understanding that land animal,

650
00:43:07,920 --> 00:43:11,200
like if we're eating land
animals, there's still maybe

651
00:43:11,200 --> 00:43:14,840
some omega-3, certainly Omega 6,
we're just not getting the

652
00:43:14,840 --> 00:43:17,680
amounts that are optimal.
Is that how?

653
00:43:18,320 --> 00:43:21,160
Well, every little bit counts.
And, and so, and there's a

654
00:43:21,160 --> 00:43:24,680
difference that this is an
important topic of discussion

655
00:43:24,680 --> 00:43:27,280
because, you know, as a
nutritionist, and I've been

656
00:43:27,280 --> 00:43:30,960
doing this for 30 years, you
know, there's so much spin out

657
00:43:30,960 --> 00:43:34,000
there.
There's a lot of spin out there.

658
00:43:34,000 --> 00:43:37,080
And when you, you know, you hear
people say, you know, red meats

659
00:43:37,080 --> 00:43:41,560
bad for you because you know, it
increases inflammation and

660
00:43:41,880 --> 00:43:44,600
yadda, yadda, yadda.
But they're not analyzing the

661
00:43:44,600 --> 00:43:46,280
quality of meat and they're
there.

662
00:43:46,560 --> 00:43:49,640
There's nothing, there's nothing
that's been done to look at the

663
00:43:49,640 --> 00:43:54,240
difference between grass fed,
grass finished beef, which is

664
00:43:54,240 --> 00:43:58,080
going to have higher levels of
Omega threes than Omega sixes

665
00:43:58,920 --> 00:44:04,360
versus a cow that's 100% grain
fed, but corn and soybeans,

666
00:44:05,720 --> 00:44:08,040
which is going to be higher in
Omega sixes.

667
00:44:08,760 --> 00:44:11,120
So, you know, there, there's a
difference there.

668
00:44:11,120 --> 00:44:17,000
So the sort once again, sourcing
and quality play a real, a real

669
00:44:17,000 --> 00:44:20,600
difference there.
So you can get Omega threes from

670
00:44:20,600 --> 00:44:26,920
land animals like cows, bison,
elk, you know, those, those,

671
00:44:26,920 --> 00:44:32,480
those can provide good sources
of Omega threes, not to the

672
00:44:32,480 --> 00:44:37,160
degree of, you know, hot or
mackerel or, you know, a serving

673
00:44:37,160 --> 00:44:40,480
of sardines or something like
that, but certainly they will.

674
00:44:40,480 --> 00:44:43,600
And every little bit counts
because The thing is, is if you

675
00:44:43,600 --> 00:44:48,000
get the more varied your diet
is, the easier it is to meet

676
00:44:48,000 --> 00:44:52,360
your nutrient needs.
And so, and the other thing

677
00:44:52,360 --> 00:44:55,760
that's really important for
people to understand is that

678
00:44:55,760 --> 00:45:00,480
when you consume Omega threes
and take an EPA and DHA and they

679
00:45:00,480 --> 00:45:04,040
go into the cell membranes like
I talked about earlier, they get

680
00:45:04,040 --> 00:45:08,440
used on a daily basis.
So they have to be replenished

681
00:45:09,280 --> 00:45:13,160
on a daily basis.
And so I have AI have a three C

682
00:45:13,160 --> 00:45:16,040
rule that I always tell people
about and that is consistency of

683
00:45:16,040 --> 00:45:20,400
consumption is critical.
You have to consume them on a

684
00:45:20,400 --> 00:45:24,000
daily basis.
And whether and if you wanted to

685
00:45:24,000 --> 00:45:28,760
do it by food, having a wide
varied diet is really the

686
00:45:28,760 --> 00:45:33,880
easiest way and minimizing
anything that can block the

687
00:45:33,880 --> 00:45:39,840
conversion of alpha linolenic
acid into EPA and DHA because

688
00:45:39,840 --> 00:45:42,120
there are there are various
things that can block that

689
00:45:42,120 --> 00:45:46,160
conversion.
Things like chronic stress that

690
00:45:46,160 --> 00:45:50,640
every one of us is practically
dealing with, you know, high

691
00:45:50,640 --> 00:45:56,440
blood sugar, insulin resistance,
alcohol consumption, non

692
00:45:56,440 --> 00:45:58,520
steroidal anti-inflammatory
drugs.

693
00:45:58,520 --> 00:46:00,280
What are some other blocking
factors?

694
00:46:00,280 --> 00:46:05,320
Subclinical nutrient
deficiencies of zinc and B3 and

695
00:46:05,320 --> 00:46:10,880
B6.
So there are various things that

696
00:46:10,880 --> 00:46:16,800
can inhibit that conversion.
If you wanted to enhance the

697
00:46:16,800 --> 00:46:22,360
conversion in of alpha linolenic
acid in the EPA and THA, then

698
00:46:22,360 --> 00:46:24,840
stress management techniques,
making sure you're taking a

699
00:46:24,840 --> 00:46:28,720
multivitamin to get those, to
get those B vitamins, to get

700
00:46:28,720 --> 00:46:33,040
those minerals that you might
have some subclinical nutrient

701
00:46:33,040 --> 00:46:37,640
deficiency is it's a low enough
deficiency that it can impact

702
00:46:37,640 --> 00:46:40,640
the Physiology in a negative
way, but not so much of A

703
00:46:40,640 --> 00:46:44,560
deficiency to have a deficiency
syndrome.

704
00:46:44,720 --> 00:46:48,520
So like vitamin C deficiency, a
full vitamin C deficiency would

705
00:46:48,520 --> 00:46:53,400
lead to scurvy, but a
subclinical deficiency is enough

706
00:46:53,400 --> 00:46:57,360
to keep you from getting scurvy,
but not enough to like really

707
00:46:58,000 --> 00:47:02,520
provide all the wide bearing
benefits of vitamin C, say as an

708
00:47:02,520 --> 00:47:06,840
antioxidant, an immune supporter
of stress management.

709
00:47:06,880 --> 00:47:13,600
Take a multivitamin, avoid
NSAIDs, use other options like

710
00:47:13,600 --> 00:47:18,960
curcumin, boswellia, Omega
threes, you know those types of

711
00:47:18,960 --> 00:47:23,320
things you know, and make sure
that that the blood sugar is

712
00:47:23,320 --> 00:47:26,240
stable and not high.
Those are all things that are

713
00:47:26,240 --> 00:47:30,360
that you can do to enhance the
conversion of alpha linolenic

714
00:47:30,360 --> 00:47:34,720
acid into EPA and DHS.
Stress Management, actually.

715
00:47:37,240 --> 00:47:41,800
Should be mandatory.
Goodness gracious, I will say

716
00:47:41,800 --> 00:47:43,880
you triggered me with with
multivitamin.

717
00:47:44,360 --> 00:47:49,200
I'm triggered by multivitamins.
I just find that so many of them

718
00:47:49,200 --> 00:47:51,600
are craft.
Oh, that's true.

719
00:47:51,600 --> 00:47:54,840
I mean, if you're yeah, yeah, I
won't say any names, but yeah,

720
00:47:54,840 --> 00:47:58,000
there are, there are quite a
quite a few bad ones out there

721
00:47:58,000 --> 00:48:01,000
with yeah.
Yeah, yeah, I have.

722
00:48:01,840 --> 00:48:05,280
I pretty much, I used to take a
multivitamin and then I just

723
00:48:05,280 --> 00:48:09,000
didn't notice any difference.
And I've switched to taking

724
00:48:09,000 --> 00:48:15,120
various desiccated beef organ
supplements and it is, I have,

725
00:48:15,200 --> 00:48:17,080
I've definitely noticed a
difference because I don't eat

726
00:48:17,080 --> 00:48:21,480
organs, unlike my pets that eat
a lot of organs.

727
00:48:21,560 --> 00:48:25,840
I just, I don't have the palate
for it.

728
00:48:27,360 --> 00:48:31,920
I take the, the desiccated beef
organs from from new, you know,

729
00:48:31,920 --> 00:48:35,120
a reputable source grass fed
from New Zealand, all the

730
00:48:35,120 --> 00:48:38,040
things.
But yeah, multivitamins trigger

731
00:48:38,040 --> 00:48:42,440
me for sure.
I, I, I understand that.

732
00:48:42,440 --> 00:48:44,560
And, and if I could put your
mind at ease, there's a lot of

733
00:48:44,560 --> 00:48:49,520
research that shows that, that
they provide tremendous benefit

734
00:48:49,520 --> 00:48:51,800
too.
And, you know, as long as you

735
00:48:51,800 --> 00:48:55,240
get a reputable company and take
it with a meal, that's going to

736
00:48:55,240 --> 00:48:59,280
be, that's going to be the two
most important things you can

737
00:48:59,280 --> 00:49:01,480
do.
Get it from a reputable company,

738
00:49:01,800 --> 00:49:05,040
take it from take it with a
meal, you know, and make sure

739
00:49:05,040 --> 00:49:08,280
that the forms, the forms of the
vitamins and minerals are

740
00:49:08,280 --> 00:49:12,040
bioavailable forms, whether they
be chelated minerals and

741
00:49:12,360 --> 00:49:19,120
activated bees, some like
methylfolate, methylcobalamin,

742
00:49:19,200 --> 00:49:20,480
that type of thing.
Yeah.

743
00:49:21,680 --> 00:49:23,840
Yeah, I've been trying to learn
more about that.

744
00:49:25,200 --> 00:49:27,560
You may.
I don't know if you do or don't

745
00:49:27,560 --> 00:49:30,560
appreciate my source, but I like
Gary Brecca quite a bit.

746
00:49:31,000 --> 00:49:34,600
OK, OK.
Trying to learn, trying to learn

747
00:49:34,600 --> 00:49:38,520
a little bit from from him on
all of that.

748
00:49:38,520 --> 00:49:40,680
I don't.
I haven't tested myself yet for

749
00:49:40,680 --> 00:49:44,120
the MHTFR, but that's a whole
other.

750
00:49:45,000 --> 00:49:47,520
Yeah, yeah, yeah.
That's, that's, that's, you

751
00:49:47,520 --> 00:49:51,880
know, I mean, I know that I have
one of the one of the snips for

752
00:49:51,880 --> 00:49:54,320
that.
So it's something that that I

753
00:49:54,320 --> 00:49:58,400
personally pay attention to runs
in the family best genetics.

754
00:49:58,400 --> 00:50:03,800
So, you know, it's interesting.
We're we're entering a time of

755
00:50:03,800 --> 00:50:08,000
precision medicine that that
allows it to become highly

756
00:50:08,000 --> 00:50:13,080
personalized and which is
exciting and it's a new frontier

757
00:50:13,600 --> 00:50:19,160
and nutritional genomics is a
field that will revolutionize

758
00:50:19,520 --> 00:50:22,680
personal Wellness 100.
I love that optimism.

759
00:50:25,000 --> 00:50:26,920
I see it.
I see it, yeah.

760
00:50:27,240 --> 00:50:31,080
No, it is.
I mean, obviously it's all about

761
00:50:31,080 --> 00:50:34,680
supply and demand and the more
people that demand it, you know,

762
00:50:34,680 --> 00:50:39,800
that's where things will head.
So with that, I appreciate all

763
00:50:39,840 --> 00:50:43,680
of the wisdom that you have
shared with us today to get more

764
00:50:43,680 --> 00:50:46,040
people, whether it is for
themselves or their pets or

765
00:50:46,040 --> 00:50:50,000
hopefully both to start thinking
a little bit more about what we

766
00:50:50,000 --> 00:50:55,680
put on the plate or even the the
pills that we throw down our

767
00:50:56,080 --> 00:50:58,040
down our throats, whatever it
may be.

768
00:50:58,040 --> 00:51:02,720
It can be really simple, but
also we need to understand the

769
00:51:02,720 --> 00:51:05,240
why before we can make it simple
I think.

770
00:51:05,880 --> 00:51:09,360
Yeah, absolutely, absolutely.
You know, I think understanding

771
00:51:09,360 --> 00:51:16,840
the why is critical because that
provides the motivation and and

772
00:51:17,800 --> 00:51:21,520
the dedication that's necessary
to do something consistently.

773
00:51:21,840 --> 00:51:25,120
And Wellness take and Wellness
takes that, whether it's for our

774
00:51:25,120 --> 00:51:31,040
pets or for ourselves, it takes
a driving why that leads to

775
00:51:31,040 --> 00:51:34,000
dedicated, consistent.
For I could not have said it

776
00:51:34,000 --> 00:51:37,480
better so we'll end there.
Thank you again for everything.

777
00:51:38,000 --> 00:51:40,840
Guys.
If you have any comments

778
00:51:40,840 --> 00:51:44,000
questions, please let me know
and I would be happy to pass

779
00:51:44,000 --> 00:51:46,840
them along.
Judah, where can people you just

780
00:51:46,880 --> 00:51:48,640
want to send them to Nordic
Naturals.

781
00:51:48,640 --> 00:51:49,080
How do you?
Yeah.

782
00:51:49,080 --> 00:51:52,400
If they're, if they, if they're
interested in, you know, in

783
00:51:52,400 --> 00:51:57,960
using a, a a high quality
omega-3 fish oil supplement, you

784
00:51:57,960 --> 00:52:02,200
can go to nordicnaturalscom.
You can find product there.

785
00:52:02,760 --> 00:52:04,960
You can go to your local health
food store.

786
00:52:05,280 --> 00:52:10,040
You can go to your typically
your local pet store as well, so

787
00:52:10,160 --> 00:52:13,280
or if you'd like to shop online,
it's online there also.

788
00:52:13,280 --> 00:52:17,440
So, well, I definitely, I mean,
I use the products, which is why

789
00:52:17,440 --> 00:52:19,280
I reached out to you to begin
with.

790
00:52:19,400 --> 00:52:23,960
And I appreciate all of the
knowledge that you are willing

791
00:52:23,960 --> 00:52:27,520
to give out to people and for
you to come on the podcast.

792
00:52:27,520 --> 00:52:32,080
So you guys have a fabulous rest
of your week.

793
00:52:32,080 --> 00:52:34,920
Thank you for hanging out with
us for a little while and give

794
00:52:34,920 --> 00:52:38,000
some extra love to your pets
from both me and Judah this

795
00:52:38,000 --> 00:52:40,200
week.
Thank you so much.