177. Pet Food Trends 2024

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Welcome back, pet parent.
I hope you're enjoying your

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holidays this year.
I know it can be a really tough

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time for some of us for so many
different reasons.

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And so even though I
intentionally scheduled this

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week and next week to not have a
guest on the show because I

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think most people are going to
be just way too busy, there are

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those of us who still listen
religiously to our podcasts.

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And, you know, whether that is
because you don't live near

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family or you have other things
going on, you choose not to

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celebrate whatever is maybe
going on in your lives.

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I wanted to make sure that I had
something here for you, which

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will still be here for whoever
is, you know, busy celebrating

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the holidays.
And when they're ready to come

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back, this episode will be here
for you as well.

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In the meantime, I want to
remind you guys that I sent out

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if you're not on my e-mail list,
you can get on my e-mail list by

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going to well, there's a lot of
ways you can do that.

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One of the easiest ways is to go
to any reel on my Instagram

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page.
So going to at the pet parenting

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reset.
If you don't already follow me,

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please make sure to follow me
there.

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But commenting notify on any of
my reels, we'll send you a

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message into your Instagram
messages and that will give you

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a link to sign up to be notified
for every single episode that

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out.
So I'll send out an e-mail every

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week with just the information
for this is what's on this week.

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I don't send out a whole lot
more emails than that every once

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in a while if I am having a sale
or whatever is going on because

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I do one-on-one consultations
for pets and their pet parents.

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So if that is also something
you're interested in, I am so

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happy.
It's it's one of my favorite

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things that I do outside of the
podcast is to be able to help

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pet parents with issues with
their pets.

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I love, love, love getting those
pets and pet parents who are

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being proactive and trying to
get everything set up so that

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they can hopefully beat the odds
and, you know, just be very

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proactive and preventative and
raising happy healthy pets.

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But most of my clients have
something going on, a lot of

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leaky gut, food sensitivities,
cancer, unfortunately, so many

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other things, so many, so many
things.

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I'm here and happy to help you
with all of that.

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You can go to my website
jessicalfisher.com and it should

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also be LinkedIn the show notes.
If you are ready to book a

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consultation with me, by all
means, please go ahead and do

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so.
If you want to book a discovery

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call to see if you want to work
with me, I do free 15 minute

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calls so that we can get an idea
of what's going on with your pet

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and you can kind of get a feel
for me and how this will work

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and you can make a decision and
what you want to do moving

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forward.
But as I was saying, I sent out

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an e-mail to everybody who is
subscribed to my e-mail list

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that in the new year.
So in the beginning of January,

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I going live on my website will
be all new packages.

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So previously it was like,
here's the price for an initial

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consultation and we'll see how
many follow-ups you need.

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That's the price for follow-ups.
Well, I'm putting together

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packages because what I'm
realizing especially for dogs

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that have, I don't know what it
is, the universe just keeps

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bringing to me dogs with very,
very severe leaky gut that are

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on Apoquel, sometimes Apoquel
and Cytopoint for extended

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periods of time.
Sadly, some of these animals

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have developed autoimmune issues
and cancer because of the

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extended use of Apoquel
specifically.

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And so these packages are
designed to support you through

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an extended period of time while
we work together along, of

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course with your veterinarian to
really optimize everything

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that's going on for your pet.
So those are all going live on

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my website at the beginning of
January.

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And I wanted to let you guys
know that.

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But when I was thinking of
things that I wanted to talk to

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you guys about, because it's
just me and you this week and

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next week, I had so many
different like things pop up.

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And this one, what we're talking
about today was something that I

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actually thought was going to be
really good for the weekly pet

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roundup, but I just decided to
share it with you guys instead.

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So one of the more recent
articles that pet food industry

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put out was it's called kibble
less likely for small, purebred,

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older or working dogs.
So this is kind of showing us

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The Who, what, when, where, why
and how of nutrition for dogs

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and like kind of where things
are going, how things are.

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And this is all information that
has been analyzed from the Dog

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Aging project, which if you're
not familiar with it, Rodney

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Habib talks about a lot the Dog
Aging Project.

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They have so much information.
And currently there's more than

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40,000 US dog owners
participating in the Dog Aging

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project.
Scientists at Texas A&M

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University and the Virginia,
Maryland College of Veterinary

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Medicine are are working
together on this and they have

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found correlations between dog
food diet choices and various

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dog characteristics.
So dogs eating diets other than

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kibble were found to be smaller.
Dogs significantly more likely

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to consume diets that are canned
food, freeze dried, commercial

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raw, semi dry, or home cooked
foods.

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Conversely, the popularity of
home raw diets increased with

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the size of the dog, making it
the only diet type that showed a

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positive correlation with larger
breeds.

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That makes so much sense to me
economically.

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So for smaller dogs, which my
dog Kimberly is a smaller dog,

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it, it isn't cheap, but it is
easier financially to be able to

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feed a smaller dog like that a
commercial raw food or

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commercial gently cooked food.
And then these larger breed

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dogs, if we want to do fresh
food, which you guys know how

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much I am such a fan of feeding
fresh foods to our pets, doing

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the DIY bra is generally going
to be the most cost effective

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way to do that.
So in this article, researchers

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wrote in the Journal of the
American Veterinary Medical

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Association quote this may be
due to economic reasons since it

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is likely more cost prohibitive
to feed large dogs, primarily

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canned food as compared to a
small dog, which is what we were

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just talking about.
It goes on to say however, owner

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income was not associated with
the diet choice, making this at

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least appear to be a less
important factor in the decision

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to feed canned diets.
Another potential reason may be

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that the health related issues
more commonly diagnosed in small

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dog dogs, such as periodontal
disease or urolithiasis, that's

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a big word, compel dog owners to
select foods with a higher

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moisture content.
So Euro, obviously the urinary

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tract.
Further studies are necessary to

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clarify what factors influenced
this trend because of course

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they're not asking these pet
parents in the dog aging study,

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like why are you choosing this
food?

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This They're just collecting the
data of what they're actually

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feeding these dogs.
Interestingly, purebred dogs

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were disproportionately
represented among those fed raw

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diets, whether commercial or
home prepared.

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So it says, among the 2163 dogs
consuming raw diets in the

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study, 1391 were purebred,
making purebreds 1.8 times more

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common in this dietary group
compared to mixed breeds.

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In contrast, mixed breed dogs
were more likely to be fed

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kibble than purebreds.
Neutered and intact dogs also

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exhibited distinct dietary
trends.

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Neutered dogs were more
frequently fed kibble or canned

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diets, while intact dogs should
have preference for raw diets.

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I find that one to be
particularly interesting because

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we're learning so much more.
In fact, I would.

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I just got the e-mail yesterday,
the day before I'm recording

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this from YouTube showing like
my urine review and my most

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popular video on YouTube in 2024
was about the spay and neuter

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options for dogs.
And so I find it so interesting

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that we are learning more about
how detrimental it can be to

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remove any organ system.
But here we're talking about the

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reproductive organ systems and
in dogs or cats, more so in dogs

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because we, when we do so, we
are removing organs that are

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producing hormones and it
definitely has an effect on our

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animals, often times negatively.
There are some, I'm not going to

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say there aren't any positives
to spay and neuter.

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Obviously population control is
a concern and there are some

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other things like pyometra and
things like that.

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So there are lots of other
options versus the traditional

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spay and neuter removing those
organ systems.

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There are other options in
spaying and neutering are pets

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that we can look at.
And I think when we have that

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mindset where we are looking at
these other options, knowing

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that we want to keep these organ
systems intact, we want to leave

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our pets the way nature intended
them, these hormones that they

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need to have, We're also
thinking about everything else

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going on in the body and we
realize how important nutrition

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is.
So that is obviously a

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correlation in my mind.
This study also highlighted life

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stage specific feeding
practices.

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So puppies were overwhelmingly
fed kibble at 89%, while senior

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dogs and those in poorer health
were more likely to consume

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canned, semi dry or home cooked
diets.

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These choices may reflect a need
for easier to digest or softer

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food textures as dogs age or
experience health challenges.

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And one of the things that I
talked to my clients a lot about

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because I am a big proponent for
a raw food diet for both dogs

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and cats.
But it is very natural as we

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age, we just don't produce as
much digestive enzymes as we did

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when we were younger.
That's just a part of the

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biology of growing older.
So sometimes depending on the

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situation, it can be more
beneficial to switch to a cooked

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food or at least to add
digestive enzymes into the food.

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So it's, it is interesting to me
to see like these trends because

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I know this you listening to
this may also know this, but

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there are we, we don't do the
same thing for our dog their

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entire life, which is completely
contradictory to what the kibble

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companies are telling us, right?
They are like feed this food to

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your dog from birth to death,
right?

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Like they have this one food
that they never want you to

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stray away from.
And all of that is marketing.

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100% of that is marketing.
He absolutely want to cater to

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and adjust throughout our dog or
cats lives to make sure that we

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are giving them what they need
to thrive.

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And so it's actually really kind
of cool for me to read this and

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see that that pet parents are
starting to understand this.

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We're starting to, I don't want
to say ignore all of that

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marketing, but we're starting to
realize that it is marketing.

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Kim agrees.
Thank you.

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Kim agrees.
So we're starting to realize

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that instead of listening to
this is how it's always been

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done, so this is the way I need
to do it, We're actually paying

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attention to our pets and making
adjustments based on their needs

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versus what some corporation is
saying that our dog needs,

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right?
We're looking at the animal in

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front of us and saying, yes, I
need to make adjustments for you

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in this period of your life and
I, I love that.

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So let's see.
Activity levels further

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influence dietary choices, with
active dogs being more likely to

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consume home prepared raw diets
and sedentary dogs tending

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toward canned or home cooked
options.

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Purpose driven feeding patterns
emerged as another important

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trend.
Dogs primarily used for agility

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or breeding were more likely to
consume raw diets. 15% for both

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commercial and home raw.
Working dogs favorite home raw

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diets at 6%, while service dogs
leaned toward commercial raw

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options at 8%.
However, kibble remain the most

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common diet across all purposes.
That's still sad, but I

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understand it.
Also, organic diets were more

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commonly reported for freeze
dried raw, both commercial and

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home home cooked and semi dried
diets.

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Meanwhile, grain free diets were
more prevalent among freeze

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dried, raw and home cooked
options compared to kibble or

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can varieties.
So obviously, you know, this is

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important information for the
pet food industry like as a

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whole, but also for somebody
like me in my position like

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understanding pet parents and
and their needs.

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So that's one of the things is
that I do.

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I talked to you a little bit on
the discovery call, that free 15

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minute call.
I talked about at the beginning

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about like what your needs are
and what you would prefer to

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you.
My first question when we talk

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about food is always do you want
to buy it or do you want to make

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it?
That's the first thing we have

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to decide.
And it doesn't have to be all of

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one and none of the other.
We can always do a combination.

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I actually like to do a
combination because more variety

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and more rotation is is always a
good thing.

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So that's the first thing we
have to decide and understand

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that that can change.
Like we can have a season of

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life where right now for me, for
instance, I buy everything for

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my pets because I just don't
have the time to put into it.

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But the reality is, and I know,
I know I've said this so many

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times, so forgive me for
sounding like a broken record,

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but we always, it doesn't matter
what we're talking about, we

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always have to make the
decision, am I going to put time

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into it or am I going to put
money into it?

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And that can change, right?
So right now I'm having to put

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money into it because I don't
have the time to put into it.

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Hopefully at some point I will
have more time to put into it

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and that way I can cut back on
the money that I'm putting into

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it.
But that's always what we have

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to figure out.
And that's not something I can

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tell you.
That's something you have to

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figure out for yourself.
And I'm not judging you for it

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one way or the other because I,
you know, I know that it can and

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will change and that's OK.
We just have to make that

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decision for right now.
Now, once we get into like the

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full consultation, you, you've
said, Yep, I, this is for me.

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You know, you, you resonate with
me.

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What you want to do, the things
that you're talking about

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absolutely resonate with me.
I want to improve my dog's

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overall health span.
Let's go ahead and book this

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consultation.
You book the consultation and we

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meet for that, you know, 45 to
60 minutes.

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We're going to get more in depth
on so much, so many things going

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on with your animal, depending
on what's going on with your

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animal.
And when we specifically do talk

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about food, we're going to talk
so much more about making it

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home or buying it.
And then if we're going to make

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it, are we going to do raw or
are we going to do cooked?

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And again, we can mix those
things.

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I'm totally fine with that.
There's so, so many.

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Of course, we'll get into
supplementation if we need to

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supplement.
I'm not the biggest fan of

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supplementing.
I like to do as much with food

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as possible, but there
absolutely are cases that we do

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need to use targeted
supplementation for a period of

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time, and I'm happy to help you
with that.

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I'm happy to help you through
that period of time and figure

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out when it's a good time to
pulse, when it's a good time to

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stop, when there's so many
different factors going into

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supplementation that I find a
lot of people will.

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They have this list of
supplements that they have their

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dog on and they've been giving
these, this dog these same

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supplements for years.
And it's like, OK, well, when do

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we know if they're even still
working?

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You're giving them so many
things.

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You've been giving them for so
long.

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Let's cut back.
Let's find out if they're even

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still working for your dog.
And that's not to say that

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something amazing like an
omega-3 supplement isn't going

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to be quote UN quote, working
for your dog, but we may want to

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pulse it.
We may want to change the

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amount, we may want to change
the source of that omega-3.

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There's a lot of education
involved and what I do and I

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love doing that for you guys on
an individual basis.

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Because again, I know I've told
you this podcast is like my

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favorite thing in the world that
I do.

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But I can only really give you
like generalized information

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because I don't have a specific
case in front of me.

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And it is my favorite thing to
do to customize and

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individualize everything I do
specifically for your pet

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because that is the best way to
optimize your pets health span

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is to actually work with the dog
or the cat that's right there in

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front of you.
So I just thought that was a

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really interesting article.
There was another article from

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pet food industry showing how
human demographics influence dog

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food choices, which we weren't
talking about with that last

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study because they didn't have
the human demographics.

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So this was the very next day
pet food industry published

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another post saying again kibble
remained king of dog food and a

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survey of over 40,000 dog owners
conducted from January 2020 to

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December 2022.
The preference for kibble

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persist across income levels,
education and geographic

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locations, or even when recent
diet changes had occurred.

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However, human demographics were
correlated to the use of dog

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food types other than kibble.
They surveyed dog owners.

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I'm sorry.
The surveyed dog owners were

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participants in the Dog Aging
project, and scientists at Texas

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A&M University in Virginia,
Maryland College of Veterinary

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Medicine analyzed their
responses.

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So when we look at the
demographics that the income

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demographics, it says kibble
remains the staple regardless of

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income with 81 to 85%
consistency.

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However, owners earning 180,000
or more or slightly more

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inclined toward commercial raw
diets.

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The age demographics Older
owners tended to diversify

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beyond kibble, favoring canned,
freeze dried and home cooked

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diets.
In contrast, younger owners,

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ages 18 to 24, overwhelmingly
preferred kibble at 91%.

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The education demographics.
It says while education level

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generally did not influence diet
choice, specific trends emerged.

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Owners with some college or
trade education were more likely

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to feed home cooked or
commercial raw diets, though

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these differences were minimal.
And then with the location

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demographics, it says regional
differences were notable.

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Dogs in rural areas were more
likely to consume home raw

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diets, while commercial raw
diets were more prevalent in

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urban settings.
Kibble was less popular in

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coastal states compared to
inland areas.

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So there's a lot of information
to be had when we collect.

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Data like this, like the Dog
aging project has it says the

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majority of survey participants
that kibble is their dog's

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00:20:28,760 --> 00:20:32,800
primary format with 82% which is
over 33,000.

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This far surpassed other options
including home cooked meals at

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00:20:36,720 --> 00:20:45,200
4%, thank you canned food at 4%,
commercial raw diets at 4%, home

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prepared raw at 2%, freeze dried
at 2% and semi dry diets at 1%.

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Although kibble was the main
dish, 35% of owners supplement

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their dog's diet.
Canned food LED this category at

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32%, followed by home cooked
meals at 21% and additional

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00:21:02,760 --> 00:21:06,640
kibble at 17%.
Grain free diets were reported

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in 40% of dogs with no
significant variations across

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00:21:10,200 --> 00:21:13,200
income levels.
Organic diets, however, were fed

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00:21:13,200 --> 00:21:17,520
to only 20% of dogs, again
showing little correlation with

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00:21:17,800 --> 00:21:21,160
income.
So there's so much, there's so

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00:21:21,160 --> 00:21:26,120
much there to learn, there's so
much information and data that

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we can pull from.
I just find it so interesting

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and I'm very curious as to what
you're feeding and why.

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Because obviously finances are a
concern, which is why a lot of

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00:21:38,400 --> 00:21:41,960
times I will transition people
to home cooked diets because it

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00:21:41,960 --> 00:21:46,920
is often one of the cheaper ways
that we can drastically improve

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our dog and cats health span.
So with that, again, I'm just

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00:21:52,200 --> 00:21:54,400
going to remind you one more
time, check out my website,

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00:21:54,400 --> 00:21:57,240
jessicalfisher.com.
I will be posting all new

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00:21:57,240 --> 00:22:01,040
packages in January.
So if you want to take advantage

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00:22:01,200 --> 00:22:04,400
of the single consultation rate
that I have right now, please go

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00:22:04,400 --> 00:22:07,040
ahead and do that.
And I am just, I'm hoping you're

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00:22:07,040 --> 00:22:10,400
having a fabulous holiday
season, regardless of what

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00:22:10,400 --> 00:22:13,520
you're doing.
Hopefully you are taking some

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time to find joy with you and
your pets.

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And I will talk to you again
next week, which will be just

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before New Year's.
And in the new year, we will be

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00:22:24,360 --> 00:22:26,480
coming back with some more guest
episodes.

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00:22:26,520 --> 00:22:29,800
So with that, again, I hope
you're having a fabulous,

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00:22:29,800 --> 00:22:31,800
fabulous day.
Thank you so much for being

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00:22:31,800 --> 00:22:33,080
here.
Give your pets some extra love

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00:22:33,080 --> 00:22:35,360
for me and I will talk to you
next.