Jan. 14, 2025

180. Comparing Pet Foods with Amy Renz

Amy Renz, the founder of Goodness Gracious Pet Foods, joins me this week to help decipher those often very confusing pet food labels so that we can break them down into usable information to be able to compare one to the next.

Plus, we talk a little bit about the new Restorative Recipes from Goodness Gracious that I'm so excited about!

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Welcome back pet parents.
I have the wonderful Miss Amy

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Renz back with us today on the
Pet Parenting Reset and I

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initially asked her to come back
on because I want to talk about

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the new restorative diets that
Goodness Gracious has available

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for you for your dogs right now.
I think they are incredible and

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I want her to tell you all about
them, but I also don't want to

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waste this opportunity because
she is so brilliant and has so

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much knowledge to share with all
of you, pet parents and me as

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well.
That's one of the perks of doing

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what I do is I get to learn
right alongside of you.

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So I think let's just go ahead
and jump in.

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Amy, thank you so much for being
back with us today.

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So having me, Jess, this is
wonderful.

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So enjoy, you know, every time I
hear you speak, I, and I know I

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say this all the time, I'm just
always blown away by the

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information that you share and
how much research you put into

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that information that you share.
And before we hit record, you

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were just talking about a couple
of the talks that you've given

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recently.
And one of the things, and I've

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actually, I didn't tell you this
before we started recording, but

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I was actually creating like my
own little worksheet recently on

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pet food math because there is
like there's so much to consider

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and trying to simplify it for
people.

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And, you know, learning all the,
all the things and trying not to

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be fooled with the marketing
claims.

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One of the biggest things that I
see from people is, you know,

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because carbohydrates are not
listed on the guaranteed

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analysis.
Fortunately, hopefully, I don't

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know, I think we're all kind of
up in the air on what's going to

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happen with pet food regulation
at the moment.

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But they're supposed to be
changing the labels to where you

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have to add the carbohydrate
percentage.

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But Even so, people, something
so basic to, to, to you or me is

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like a dry food diet versus a
high moisture diet.

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And looking at the protein and
fat percentages, people are

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like, oh, well, this dry diet
has so much more protein in it.

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No, really it doesn't, right.
So I'd love for you to kind of

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explain some of that to people
to help them kind of get past

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all that marketing and maybe
understand a little bit better

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about, you know, comparing
labels of foods because it is

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apples to oranges a lot of
times.

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It is.
It is.

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Yeah.
You know, I think almost

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everything that's on a pet food
label is really designed to

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confuse consumers.
And it's unfortunately, you

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know, we have some really good
consumer advocates out there.

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You know, Susan fixed in, you
know, as the first person that

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comes to mind when we talk about
truth and pet food labels and

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all of that.
And she's done a remarkable job

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advocating for consumers.
But, you know, it's, it's a huge

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battle.
You know, AFCO, the American

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Association of Feed Control
Officials that regulates pet

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food.
It's the, the board, the people

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that sit on those, you know,
committees and those of those

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panels with AFCO are trade
association members of big and,

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and big pet food sits on those
trade associations.

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So, you know, what becomes
regulation and what becomes the

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narrative around pet food is
really what big kibble wants us

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to hear.
So there's a lot on a pet food

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label that we kind of have to
cut through in order to get at

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the nutrients of what we're
feeding our, our dogs and, and

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our cats.
And you know, one of the one of

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the biggest things that I even
see on real food packaging that

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can be confusing to consumers is
something that, you know, you

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see a lot of times on raw food,
free shy food, a little bit on

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gently cooked food.
And it's that flame about 90%

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meat and bone or 90 to 95%, you
know, meat and organs and

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whether or not that's actually
useful information.

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And so many people think it is.
But here's something right to

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think about is that think about
it being Taco Tuesday, right?

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You going into the grocery store
aisle and you're going to go buy

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some ground beef and you walk
down the meat aisle and you have

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a package of 80% lean ground
beef and you've got a package of

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92% lean ground beef, right?
And there's a huge price

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difference between the two of
them.

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And it's because the 92% lean
ground beef has a lot more

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protein in it than fat.
And so there's three times more

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protein in that 92% lean ground
beef than there is fat.

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But the 80% lean ground beef is
more fat than protein.

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So which one of those is in that
package of pet food?

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I you really can't tell.
So that that information that's

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on that label, it's not really
helpful.

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In fact, it can be confusing to
most people, right?

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And so the best way to look at
pet food is how human

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nutritionists look at human
food.

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And that's where the calories
come from.

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What's on that guaranteed
analysis, though is essentially

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the weight of those macro
nutrients in the package, those

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percentages.
And we were just talking about

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this right before he went live.
But you look at a human food

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label and it talks about the
numbers on there are grams and

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their percentage of daily
values.

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But the guaranteed analysis is
just these random percentages

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like one of those actually mean.
And so I like to think about my

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puppies are barking, but I like
to think about it like as a mud

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pie, right?
And, and if I were going to go

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make mud pies and I going to
say, OK, I'm going to put a

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pound of dirt in here and I'm
going to put a pound of worms

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and a pound of rocks and a pound
of water.

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What's my guaranteed analysis
for that?

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And it's essentially 252525
percent, 25%, right?

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And so that's how we think about
a guaranteed analysis.

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It's the weight of the
components that that go in as a

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percentage of the whole
carbohydrates as you mentioned

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are listed currently on pet food
labels.

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They will be, but not for
several years.

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And so we have to figure out
first what that carbohydrate

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number is.
And that's essentially by

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subtracting, adding up all of
those things that we see on that

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guaranteed analysis plus ash,
which sometimes is there and

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sometimes it's not.
And if it's not there, you use

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6% for dry food and 2% for a wet
food, right?

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Those with good rules and
thumbs.

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And you add up all that stuff
and you subtract it from 100 and

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that's going to give you a
carbohydrate.

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And then essentially you've got
to know from there that there's

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4 calories in every gram of
protein and every gram of

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carbohydrate and 9 calories in
every gram of fat.

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And so the math of it.
And I'll share with you a link

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to a, a worksheet CHEAT SHEET
that we have so you can publish

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it for your listeners.
But, but it's essentially, you

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know, you multiply your protein
times 4, your carbohydrate times

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4, and your fat times 9.
And you Add all that up, right?

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And then you take your protein
and divide it by your total, and

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that's going to give you a
percentage of protein.

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And you do the same for the fat
and the same for the

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carbohydrate.
And when you get those numbers,

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you know you've done it right
because all those numbers add up

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to 100 because protein plus fat
plus net carbohydrate equals

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100% of calories, Fiber, ash,
moisture, they might be on a pet

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food label, but there's no
calories in those things.

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So the then you say, OK, I've
got these numbers right.

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So what do I, how do I evaluate
that?

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How do I know that that's
healthy for my dog?

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And there's an, you know, it's
not right for everybody, but it

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is a well respected, well
recognized standard, the

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ancestral diet standard, right?
And, and it basically says that

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it, our dog's wild ancestors got
49% of their calories from

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protein, 44% of it from fat and
7% from carb.

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So protein to fat ratio would be
about, you know, there's

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probably about 10% more protein
calories than fat.

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So it'd be like 1.11 to one,
right?

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And have a quick I to look right
up there for you.

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So that's like that's the
ancestral diet model, right?

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We do and we'll talk about this
when we get into our restorative

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diets.
We do more of an epigen, what we

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call an epigenetic diet model,
which is a little higher on

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protein, little bit lower on
fat, about the same on carbs to

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adjust certain needs that we see
modern dogs have today that and

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issues that they and challenges
that they have to deal with that

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their wild ancestors did not.
So that that's essentially the

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the math of it all.
If you're going to try to do,

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there's a couple of quick and
dirty hacks you can do so

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because, you know, otherwise
you're going to have to have a

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pet food label and your
calculator and try to make sense

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of all of that as you're
standing in the aisle with the

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freezer door open, you know,
wondering which one do I buy?

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So there's a couple of quick and
dirty hacks, right?

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One of them is to just take it,
try to get a quick sense on

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whether or not there's more
protein than fat in that

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package.
And the best way to do that, the

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fastest way to do that is to
say, OK, my protein number on my

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guaranteed analysis, I'm going
to multiply it by 4.

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And my fat number, I'm going to
multiply that number by 9 and

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then compare those two numbers
and whichever 1 is higher,

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that's the that's the macro
nutrient that's greater.

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So that's one way to determine
if there's more protein than fat

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in the package.
There's another quick and dirty

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hack that you could do that
says, OK, if I'm going to look

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at a, an ancestral diet model,
right, 49% protein compared to

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44% fat on a caloric basis, what
would my guaranteed analysis

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ratio look like?
And essentially it's 5:00 to

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2:00.
So you would want to look at a

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guaranteed analysis and say, OK,
my, my protein and my fat are

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basically in a five to two ratio
or higher, meaning there's more

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protein than fat.
And you know, that will give you

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a decent place to start.
And then when you, if you from

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there, if you say, OK, I want to
compare this food to that food,

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then that's the best.
Then that's when you're doing

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your full macronutrient
calculation to compare the two.

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Yeah, is that?
Into your question, a little bit

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hard to do without a whiteboard
and yeah.

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Right.
No, I'll actually put the that

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in the show notes because I
think people can kind of maybe

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copy and paste that into their
notes app on their phone.

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And then when they're out, yeah,
having having something like

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quick that they can just pull up
and be like, OK, is this, you

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know, how close is this to the
to the five two ratio that Amy

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was talking about?
Right.

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Yeah.
Because that's all my.

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All my graphics I prepared for
the day well.

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You know it.
It is sadly, as you were talking

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about, you know, these big pet
food companies sit on the boards

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of these trade associations who
sit in committees to create the

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rules and regulations that the
states adopt for pet food to

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follow.
And so it is very intentional.

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I was going to use the word
insidious which is probably

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accurate, but.
Yeah.

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To, in my opinion, make things
as complicated as possible for

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the average pet parent to not
understand.

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So they flip around the bag back
over to the front and look at

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all the pretty pictures of that
beautiful cut of chicken and

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these gorgeous bright blue
blueberries.

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And you know, all of the things
that they I actually want you to

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be paying attention to, even
though that doesn't necessarily

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equate to what's actually in
that bag of food for your pet.

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So being able to be that savvy
consumer that says no, let me

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turn this bag around because
that's where the information is

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that I actually need to know.
And hopefully you know, and

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however many years when
carbohydrates are listed, it

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will make it that much easier
for pet parents to because I

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think, I think most people
understand that they don't want

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a ton of carbohydrates in their
food or their pets food.

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They just don't see it.
It's not right there in front of

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their face.
So they're blind to it or don't,

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you know, don't have the time,
the bandwidth to do that kind of

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research.
So if they're actually faced

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00:13:17,360 --> 00:13:21,320
with oh, this bag of food has
45% carbohydrate on it.

219
00:13:22,000 --> 00:13:25,160
Right, it will.
Be easier for them to say, well

220
00:13:25,160 --> 00:13:26,800
that's not the bag of food I
want.

221
00:13:27,480 --> 00:13:28,760
Right.
Yeah.

222
00:13:29,960 --> 00:13:34,680
So currently we have to, we have
to do the math to figure that

223
00:13:34,680 --> 00:13:39,040
out.
And I think, you know, I'm not a

224
00:13:39,040 --> 00:13:40,840
numbers person.
I'm not.

225
00:13:40,960 --> 00:13:43,880
My husband is.
I will say he counts everything.

226
00:13:44,080 --> 00:13:45,840
He looks at everything is a
number.

227
00:13:45,840 --> 00:13:50,080
We will walk into a restaurant
and he will say there are 32

228
00:13:50,080 --> 00:13:53,480
people in here and the average
check is $15.

229
00:13:53,480 --> 00:13:55,080
And how is this place staying
in?

230
00:13:55,080 --> 00:13:57,000
But you know what I mean?
Like, he right, he just does

231
00:13:57,000 --> 00:13:58,440
that.
He'll he'll count the ceiling

232
00:13:58,440 --> 00:14:00,880
tiles at the doctor's office
like that's his thing.

233
00:14:02,960 --> 00:14:06,360
But I'm not.
So I would actually have to like

234
00:14:06,800 --> 00:14:10,680
pull out my calculator and do
the math and say, OK, they're

235
00:14:10,680 --> 00:14:15,640
telling me that protein is at 32
percent, you know, whatever it

236
00:14:15,640 --> 00:14:18,720
is, they're telling me that
protein is AT and, and figure it

237
00:14:18,720 --> 00:14:22,640
out and, and I'm sorry, tracked
by 100.

238
00:14:22,720 --> 00:14:26,960
And also having to know that ASH
is often not listed.

239
00:14:27,960 --> 00:14:32,440
Like that's a thing as well that
people don't always know or

240
00:14:32,440 --> 00:14:37,840
understand.
So when we are how do, how do

241
00:14:37,840 --> 00:14:45,960
you look at a dry food versus
say a gently cooked food?

242
00:14:46,440 --> 00:14:50,400
What are some of the things that
you're looking at there, other

243
00:14:50,400 --> 00:14:54,360
than the obvious that the gently
cooked food is high moisture so

244
00:14:54,360 --> 00:14:57,320
you would want that for your pet
anyway when you're looking at

245
00:14:57,320 --> 00:14:59,480
the lay falls?
Yeah.

246
00:14:59,480 --> 00:15:02,800
So I, I wouldn't, I wouldn't
necessarily compare just a

247
00:15:03,880 --> 00:15:06,720
gently cooked to A to a dry
food.

248
00:15:06,720 --> 00:15:11,000
I, I think, you know, you know,
I did this really interesting

249
00:15:11,480 --> 00:15:18,080
research project for myself and,
and presented the findings at

250
00:15:18,080 --> 00:15:22,960
the last feed reel Summit that I
was at just recently.

251
00:15:23,280 --> 00:15:29,080
And I looked at almost 50
really, really high end brands.

252
00:15:29,200 --> 00:15:33,400
And so, you know, I don't care
how we compete to Purina Pro

253
00:15:33,400 --> 00:15:36,400
plan or whatever that stuff is,
you know, I mean, whenever those

254
00:15:36,520 --> 00:15:39,480
things are, they're just,
they're not competitors, right

255
00:15:39,480 --> 00:15:42,760
of our side.
And they're not, they're and not

256
00:15:42,760 --> 00:15:45,560
even just competitors, they're
they're ultra processed foods,

257
00:15:45,560 --> 00:15:47,480
right?
So, but when we look at the

258
00:15:47,480 --> 00:15:52,960
bucket or of real foods, right?
So the ones that are healthy for

259
00:15:52,960 --> 00:15:55,640
our companion animals, those
would be the ones that you might

260
00:15:55,640 --> 00:15:59,080
find on Susan Thixon's list,
right?

261
00:15:59,080 --> 00:16:02,360
Or Doctor Judy Morgan has a list
of pet food.

262
00:16:02,360 --> 00:16:04,680
So, you know, these are
companies that they've vetted

263
00:16:04,680 --> 00:16:06,840
and these are, these are really
great brands.

264
00:16:06,840 --> 00:16:10,360
And if somebody's going to feed
a a commercially prepared food

265
00:16:10,360 --> 00:16:13,480
and not do it yourself at home,
these, that's the awesome place

266
00:16:13,480 --> 00:16:15,360
to start.
Like, you know, find a brand on

267
00:16:15,360 --> 00:16:18,920
one of those two lists.
So I looked at brands like

268
00:16:18,920 --> 00:16:21,920
those, right?
So about 50 in all.

269
00:16:21,920 --> 00:16:26,760
And I looked at every chicken,
Turkey, beef and pork recipe

270
00:16:27,120 --> 00:16:32,120
that was complete and balanced
for adult oral life stages and

271
00:16:32,120 --> 00:16:35,160
not a prescription diet, and I
did the macronutrient calorie

272
00:16:35,160 --> 00:16:38,000
calculation on it.
So there were 243 of those

273
00:16:38,000 --> 00:16:40,400
recipes.
And.

274
00:16:40,720 --> 00:16:45,200
Yeah.
And and of them only 26 met or

275
00:16:45,200 --> 00:16:50,160
exceeded the 49% K Cal standard
for protein.

276
00:16:50,560 --> 00:16:56,840
And so, you know, not all that,
not all dogs, you know, the

277
00:16:56,880 --> 00:17:00,440
ancestral diet is not the diet
for all dogs, right?

278
00:17:00,440 --> 00:17:03,520
Dogs are individuals.
But it's a really good place to

279
00:17:03,520 --> 00:17:05,760
start, right?
When you're talking about, OK,

280
00:17:05,760 --> 00:17:07,839
what, you know, what is a
healthy diet?

281
00:17:08,119 --> 00:17:10,480
And that was really surprising
to me, right?

282
00:17:10,599 --> 00:17:15,240
Because my assumption is that
all these brands have at least,

283
00:17:16,000 --> 00:17:19,839
you know, an offering in that
ancestral range, right, where it

284
00:17:19,839 --> 00:17:23,359
was, you know, a little more
than 10% of us did.

285
00:17:23,920 --> 00:17:29,200
So I, I was really pleased when
I saw how our diets fared on

286
00:17:29,200 --> 00:17:35,320
that comparison, right?
All of our, all, all of our, all

287
00:17:35,320 --> 00:17:39,000
of our complete and balanced
foods were above, you know, 49%

288
00:17:39,080 --> 00:17:43,560
on a protein basis, right, for
protein basis.

289
00:17:43,880 --> 00:17:48,400
So I think that that's a really
great place to, to a really

290
00:17:48,400 --> 00:17:52,480
great way to evaluate food and
which one you want to feed,

291
00:17:52,480 --> 00:17:55,880
right, is to start looking at
not just comparing gently cooked

292
00:17:55,920 --> 00:18:00,120
to an ultra processed diet, but
it's to look at the whole macro

293
00:18:00,120 --> 00:18:05,560
nutrient picture of all of them
in terms of dry food diets,

294
00:18:05,560 --> 00:18:10,760
right, replacing as little as
20% of a dry food diet with real

295
00:18:10,760 --> 00:18:14,720
Whole Foods, whether or not it's
a raw diet or a gently cooked

296
00:18:14,720 --> 00:18:18,280
diet is going to have a positive
impact on, on health, right?

297
00:18:18,280 --> 00:18:21,880
We, we know that from several
studies, the dog risk group out

298
00:18:21,880 --> 00:18:25,200
of Helsinki, right, did a number
of studies.

299
00:18:25,200 --> 00:18:29,960
They looked at a mom's early
puppies diet, pre and post

300
00:18:29,960 --> 00:18:33,200
Natal, early post Natal diet and
then later post Natal diets and

301
00:18:33,200 --> 00:18:37,400
found that all of them when they
were not processed diets or had

302
00:18:37,400 --> 00:18:41,720
more real Whole Foods in them,
it had a lower instance on

303
00:18:41,720 --> 00:18:43,480
developing atopy in adulthood,
right?

304
00:18:43,480 --> 00:18:47,440
So there's epigenetics that work
for you right there, right?

305
00:18:47,440 --> 00:18:53,040
Mom's diet has an impact on what
that, you know, that little body

306
00:18:53,040 --> 00:18:55,640
is going to have problems or
health that they might have.

307
00:18:56,000 --> 00:18:59,360
So but water is super important.
To get back to your question

308
00:18:59,360 --> 00:19:02,320
about dry food diets compared to
fresh diets, you know, water is

309
00:19:02,320 --> 00:19:04,680
the biggest carrier for
nutrients in our body.

310
00:19:05,080 --> 00:19:11,840
And when dogs have a where
they're constantly eating dry

311
00:19:11,840 --> 00:19:15,840
food, they are at risk for
chronic low level dehydration.

312
00:19:16,040 --> 00:19:19,080
The food that you and I eat,
it's 75% water.

313
00:19:19,080 --> 00:19:22,080
If they're eating a dry food
diet, it's 10 to 12% water.

314
00:19:22,440 --> 00:19:26,240
And so those dry food diets can
cause a whole bunch of problems

315
00:19:26,760 --> 00:19:30,120
#1 there's problems with
digestion because we need a lot.

316
00:19:30,120 --> 00:19:33,080
Dogs need a lot of gastric juice
to digest protein.

317
00:19:33,320 --> 00:19:35,520
Protein digestion is
predominantly done in the

318
00:19:35,520 --> 00:19:37,560
stomach.
And so when you don't have

319
00:19:37,840 --> 00:19:42,120
enough water or enough hydration
in your body, you're not

320
00:19:42,120 --> 00:19:45,360
producing enough gastric juice.
It lowers Peps in action.

321
00:19:45,360 --> 00:19:48,720
And we don't get a good
digestion of proteins.

322
00:19:48,720 --> 00:19:52,800
And that can cause allergies.
It can cause, you know, a GERD.

323
00:19:53,120 --> 00:19:59,320
It can cause indigestion, all
kinds of tooth decay, because

324
00:19:59,440 --> 00:20:01,840
there's dehydration happening
there, which sets us up for

325
00:20:01,840 --> 00:20:05,120
metabolic disease.
So getting as much real Whole

326
00:20:05,120 --> 00:20:08,600
Foods in the in the diet is
really great just for hydration

327
00:20:08,600 --> 00:20:11,520
purposes.
And then and then, you know,

328
00:20:11,520 --> 00:20:13,920
there's a whole bunch of more
things that we can talk about in

329
00:20:13,920 --> 00:20:17,840
terms of lack of synthetics in a
lot of real foods that now that

330
00:20:17,840 --> 00:20:21,680
we're going to see in or buy
more bioavailability of

331
00:20:21,680 --> 00:20:24,680
nutrients, more phytonutrients
that we're going to get.

332
00:20:24,720 --> 00:20:28,560
You know, our our gut, those
microbios, those microbes in our

333
00:20:28,560 --> 00:20:31,920
gut, they digest fiber and bio
active compounds, I3C,

334
00:20:31,920 --> 00:20:35,520
sulforaphane, campfrault,
quercetin, ergotheanine found in

335
00:20:35,520 --> 00:20:37,960
plants and mushrooms.
And then those bio active

336
00:20:37,960 --> 00:20:40,440
metabolites are then transported
throughout our bodies to help us

337
00:20:40,440 --> 00:20:45,000
with many metabolic and immune
mediated processes and detox

338
00:20:45,000 --> 00:20:48,880
processes and essentially to
epigenetically eliminate cancer

339
00:20:48,880 --> 00:20:52,280
as a life threatening disease.
So, you know, studies have shown

340
00:20:52,280 --> 00:20:56,720
that cruciferous vegetables like
kale, cabbage, Brussels sprouts,

341
00:20:56,720 --> 00:21:00,480
broccoli sprouts contain
chemical components that can

342
00:21:00,480 --> 00:21:04,920
prevent the dysregulation and
overexpression of genes that are

343
00:21:04,920 --> 00:21:07,760
responsible for the uncontrolled
cellular proliferation and

344
00:21:07,760 --> 00:21:11,040
viability of various types of
cancer cells, and that those

345
00:21:11,320 --> 00:21:16,200
epigenetic benefits can be
inherited by future generations.

346
00:21:17,160 --> 00:21:20,360
We want to know why one or two
dogs over 10 get cancer, right?

347
00:21:20,880 --> 00:21:25,400
A powerful reason is that of the
8.65 million tons of ingredients

348
00:21:25,400 --> 00:21:28,480
that go into commercial pet
food, green leafy vegetables

349
00:21:28,480 --> 00:21:32,160
make up .05%.
So you know, it's really

350
00:21:32,160 --> 00:21:34,640
important to get those things in
the diet too.

351
00:21:34,640 --> 00:21:37,680
It's not just about protein and
fat, right?

352
00:21:37,680 --> 00:21:40,640
It's it's about getting
phytonutrients.

353
00:21:40,920 --> 00:21:46,280
When I look at our recipe by
weight, right, what goes into it

354
00:21:46,280 --> 00:21:48,720
and we're, you know, we are very
high protein.

355
00:21:48,720 --> 00:21:51,960
We're the highest protein
products on the market, high

356
00:21:51,960 --> 00:21:56,320
protein, moderate fat, low carb.
We're still using about 25 to

357
00:21:56,360 --> 00:22:00,360
30% plant and mushroom
components in our diet.

358
00:22:00,680 --> 00:22:03,480
And that's because these things
are loaded with fiber and water

359
00:22:03,480 --> 00:22:08,120
which have no calories.
So by weight they make up a lot,

360
00:22:08,480 --> 00:22:12,480
but calorically they don't know.
And I tend to like to break that

361
00:22:13,240 --> 00:22:18,400
down by, you know, that 25 to
30% into maybe 15 to 20% dark

362
00:22:18,400 --> 00:22:22,360
leafy and cruciferous greens,
maybe 3 to 6% orange root

363
00:22:22,360 --> 00:22:26,200
vegetables because they can also
be sources of starch. 2 to 4%

364
00:22:26,240 --> 00:22:30,760
fruits because they can also be
sources of sugars and one to 2%

365
00:22:30,880 --> 00:22:34,240
seeds and nuts, because they can
also be sources of fat set I I

366
00:22:34,240 --> 00:22:37,240
would put mushrooms in that
orange root vegetable category

367
00:22:37,240 --> 00:22:40,320
too, because they can also be a
little bit have a little bit

368
00:22:40,320 --> 00:22:42,440
starch component to them.
Gotcha.

369
00:22:42,840 --> 00:22:47,720
It there were a couple of things
you said in there One, I am

370
00:22:47,720 --> 00:22:49,720
feeding my dog snacks 'cause she
was whining at me.

371
00:22:54,000 --> 00:22:58,160
What's interesting and I didn't
I'm just not smart enough to use

372
00:22:58,160 --> 00:23:02,160
the word epigenetics, but I.
Was talking.

373
00:23:04,040 --> 00:23:10,560
I was talking to BC Henschen
earlier this year because they,

374
00:23:11,320 --> 00:23:15,520
well, just the reality is, I
think even though the media

375
00:23:15,520 --> 00:23:23,240
helped downplay it, we have had
a huge aware, there's an

376
00:23:23,240 --> 00:23:28,000
awareness that came early, early
on this year about problems

377
00:23:28,560 --> 00:23:33,240
still undetermined, but with
some ultra processed pet foods

378
00:23:33,240 --> 00:23:37,200
making a lot of pets sick.
Like even more so than kind of

379
00:23:37,200 --> 00:23:41,080
what we consider normal, that
that kind of go under the radar.

380
00:23:41,880 --> 00:23:44,440
And so I was talking to him
about that.

381
00:23:44,440 --> 00:23:49,640
And one of the things we were
kind of it was early on in, in,

382
00:23:49,800 --> 00:23:52,840
in this whole like awareness of
the problem.

383
00:23:53,440 --> 00:24:00,040
And we were talking about the
idea that, OK, you, you know,

384
00:24:00,040 --> 00:24:04,960
your, your mom, your grandma,
whoever is telling you that, you

385
00:24:04,960 --> 00:24:07,840
know, you, you've always had
dogs and you've always fed them,

386
00:24:08,440 --> 00:24:10,000
let's say Purina or whatever it
is.

387
00:24:10,000 --> 00:24:13,320
You've always fed them this
kibble diet and they've always

388
00:24:13,320 --> 00:24:15,200
been fine.
And they've lived a long time

389
00:24:15,200 --> 00:24:19,280
and you know, whatever.
So they're going to be fine now.

390
00:24:19,280 --> 00:24:25,240
But the reality as as somebody
just like me observing all of

391
00:24:25,240 --> 00:24:29,920
this is seen is that from
generation to generation to

392
00:24:29,920 --> 00:24:34,960
generation from eating this
ultra processed food their

393
00:24:34,960 --> 00:24:38,160
entire life, generation after
generation after generation.

394
00:24:38,480 --> 00:24:45,200
Like these dogs just now that we
have now maybe just aren't able

395
00:24:45,200 --> 00:24:50,120
to handle the these things,
these high carbohydrate loads.

396
00:24:50,120 --> 00:24:55,120
All the toxins that are we know
are in whether it's the

397
00:24:55,120 --> 00:24:59,120
herbicides and the pesticides
and the AG ES all, all of the

398
00:24:59,120 --> 00:25:03,720
things there's not their bodies
aren't as well equipped because

399
00:25:03,720 --> 00:25:06,480
it's been so many generations
now that they have been

400
00:25:06,480 --> 00:25:10,000
nutritionally abused is comes to
mind.

401
00:25:10,440 --> 00:25:14,240
And so I think that that's
probably kind of in line with

402
00:25:14,520 --> 00:25:17,840
with what you're talking about.
We can change that trajectory by

403
00:25:17,840 --> 00:25:22,360
starting to feed better foods to
our dogs so that the next

404
00:25:22,360 --> 00:25:24,600
generation is a little bit
better off and then the

405
00:25:24,600 --> 00:25:27,480
generation after that is a
little bit better off than the

406
00:25:27,480 --> 00:25:30,840
one prior to that.
Yeah, absolutely.

407
00:25:30,840 --> 00:25:33,440
Just, you know, right on.
I think one of the biggest

408
00:25:33,440 --> 00:25:36,960
challenges our dogs face today
that their wild ancestors did

409
00:25:36,960 --> 00:25:41,120
not is being deconditioned, not
having enough muscle to fat in

410
00:25:41,120 --> 00:25:43,840
our body.
Fat is like a massive, it's the

411
00:25:43,840 --> 00:25:46,480
biggest metabolic organ that we
have in our bodies, right.

412
00:25:46,480 --> 00:25:52,360
And fat or I'm sorry, muscle is
muscle is medicine and it's

413
00:25:52,360 --> 00:25:54,840
connected to everything.
It's connected to our brain

414
00:25:54,840 --> 00:25:57,720
health.
And so, you know, when we are

415
00:25:57,720 --> 00:26:00,960
deconditioned, there are more
pro inflammatory substances

416
00:26:00,960 --> 00:26:04,120
floating around in our bodies
that fuel oxidative stress,

417
00:26:04,120 --> 00:26:08,240
insulin resistance,
inflammation, you know, leaky

418
00:26:08,240 --> 00:26:12,920
gut, all these problems.
And, and you know, so you know,

419
00:26:12,920 --> 00:26:18,320
our dogs are, they're
deconditioned because of the

420
00:26:18,320 --> 00:26:22,320
diets that their parents,
grandparents, great grandparents

421
00:26:22,320 --> 00:26:26,200
ate, right?
Not necessarily because of what

422
00:26:26,200 --> 00:26:28,320
we're feeding them today or
because we don't get them out

423
00:26:28,320 --> 00:26:30,040
for enough walks or all that
kind of stuff.

424
00:26:30,040 --> 00:26:34,840
They're just epigenetically set
up to be deconditioned and, you

425
00:26:34,840 --> 00:26:37,920
know, epigenetic
transgenerational inheritance,

426
00:26:37,920 --> 00:26:40,280
right, of the propensity to be
fat and sick, right?

427
00:26:40,280 --> 00:26:43,440
Those are big long words, but
they basically mean whatever our

428
00:26:43,440 --> 00:26:46,160
grandparents and great
grandparents and that matters.

429
00:26:46,280 --> 00:26:49,360
And you know, the epigenetic
transgenerational inheritance of

430
00:26:49,360 --> 00:26:52,320
the propensity to be fat and
sick is a real thing, right?

431
00:26:52,320 --> 00:26:55,680
And it's fueled by those ultra
processed diets, lack of

432
00:26:55,720 --> 00:27:00,080
exercise, stress and a rising
level of toxins in our food, our

433
00:27:00,080 --> 00:27:01,920
water supply and our
environment.

434
00:27:01,960 --> 00:27:05,760
And you know, again, when we
talk about 60% of our dogs or

435
00:27:05,760 --> 00:27:09,880
cats being even more for our
cats, cats are over 60%.

436
00:27:10,880 --> 00:27:14,120
You know, it's, it's got it.
It's that, right?

437
00:27:14,760 --> 00:27:17,000
Yeah.
And so it has to be counteracted

438
00:27:17,000 --> 00:27:21,080
by the diets our dogs eat today.
Just us.

439
00:27:21,720 --> 00:27:26,480
Well, and I think it's also why,
you know, I one of the things I

440
00:27:26,480 --> 00:27:32,320
find myself doing so often with
clients that I work one-on-one

441
00:27:32,320 --> 00:27:39,120
West is almost like a therapist.
Like, please don't beat yourself

442
00:27:39,120 --> 00:27:41,360
up like you thought.
You know, they come to me and

443
00:27:41,360 --> 00:27:42,440
they're like, I thought I was
doing.

444
00:27:42,720 --> 00:27:46,720
I've even had because I mean,
you know, I'm a mentor in Doctor

445
00:27:46,720 --> 00:27:50,560
Ruth's program.
And so I have students that have

446
00:27:50,560 --> 00:27:52,800
gone through the program
underneath of me and graduated

447
00:27:52,800 --> 00:27:55,800
and come back to me asking me to
help them with their pets.

448
00:27:56,320 --> 00:27:59,280
And I'm like, you know this
stuff.

449
00:27:59,280 --> 00:28:03,920
Why are you coming to me?
But they feel so defeated

450
00:28:03,920 --> 00:28:06,760
because they feel like they've
done everything right and still

451
00:28:06,760 --> 00:28:08,280
something has happened to their
pet.

452
00:28:08,560 --> 00:28:12,640
And I'm like, you have done
everything right and it is the

453
00:28:12,640 --> 00:28:15,320
most you can do.
And OK, maybe we can make a few

454
00:28:15,320 --> 00:28:20,800
tweaks here or there.
But you know, you, you have to

455
00:28:20,800 --> 00:28:25,280
realize that we have no idea
what happened to this dog or

456
00:28:25,280 --> 00:28:26,960
this cat before you adopted
them.

457
00:28:27,160 --> 00:28:30,640
We have no idea what happened to
their parents or their parents

458
00:28:30,640 --> 00:28:33,920
for them.
And so we just have to kind of

459
00:28:33,920 --> 00:28:35,600
be a little gentler with
ourselves.

460
00:28:35,600 --> 00:28:40,240
Even if we think we're doing all
the right things, that nature is

461
00:28:40,240 --> 00:28:43,000
still like it's things are still
going to happen.

462
00:28:43,000 --> 00:28:48,280
And so that kind of does leave
me into the fact that things do

463
00:28:48,280 --> 00:28:52,440
happen and when they do
sometimes it's so funny.

464
00:28:52,440 --> 00:28:55,600
I was actually just recording
with Doctor Chris lesson right

465
00:28:55,600 --> 00:28:58,120
before jumping on with you.
So I was talking about this

466
00:28:58,120 --> 00:29:05,480
exact same thing where sometimes
even though I very strongly feel

467
00:29:05,480 --> 00:29:08,840
like for so many animals, if
they are eating an ultra

468
00:29:08,840 --> 00:29:12,920
processed diet, a lot of the
times we we can transition them

469
00:29:12,920 --> 00:29:16,120
to a fresh food diet and we're
going to see a lot of

470
00:29:16,120 --> 00:29:20,440
improvement just by doing that.
But Even so, there are instances

471
00:29:20,440 --> 00:29:24,480
where we need more support.
Sometimes we need nutritional

472
00:29:24,480 --> 00:29:30,440
adjustments and so I know you
have worked for quite some time

473
00:29:30,440 --> 00:29:34,920
with some really amazing people.
Doctor Ruth Roberts, Angela

474
00:29:34,920 --> 00:29:41,240
Ardolino, Rita Hogan to put
these restorative diets.

475
00:29:45,520 --> 00:29:47,760
It's OK, everybody listening as
a pet verret.

476
00:29:47,760 --> 00:29:52,560
So, so I would love for you to
tell me a little bit about the

477
00:29:52,560 --> 00:29:55,240
the new restorative diets that
Greatness Gracious has

478
00:29:55,240 --> 00:29:58,600
available.
Yeah, I'd love to, you know, I,

479
00:29:59,160 --> 00:30:03,280
I, I want to segue into that for
just, you know, kind of wrapping

480
00:30:03,280 --> 00:30:04,440
up.
One of the things that you're

481
00:30:04,440 --> 00:30:08,680
talking about as you're talking,
what came to mind is my

482
00:30:08,760 --> 00:30:12,680
audience.
I don't know if you can see her

483
00:30:12,680 --> 00:30:17,840
back there, but that's wolves.
So I've read this really

484
00:30:17,840 --> 00:30:19,680
interesting study.
You know, wolves live.

485
00:30:19,760 --> 00:30:22,600
Wolves can live 20 plus years
and the and the larger they are

486
00:30:22,720 --> 00:30:26,600
the longer they live.
Our dogs huge study done 13

487
00:30:26,600 --> 00:30:30,200
million dogs right?
A study done by Mars found that

488
00:30:30,640 --> 00:30:34,120
average lifespan or average age
of time of death is 10.6 years.

489
00:30:34,120 --> 00:30:38,080
So our dogs live 10.6 years and
the and the larger they are the

490
00:30:38,080 --> 00:30:44,160
shorter their lifespan right?
Why wolves live intact through

491
00:30:44,160 --> 00:30:46,480
natural selection right?
Survival of the fittest.

492
00:30:46,760 --> 00:30:49,000
Our dogs exist through
artificial selection.

493
00:30:49,000 --> 00:30:53,120
We breed a curated population of
them because we want them and

494
00:30:53,120 --> 00:30:56,680
then we do sex or destroy most
of the rest, right?

495
00:30:57,080 --> 00:31:01,480
So what's the result of this
natural versus artificial

496
00:31:01,480 --> 00:31:05,880
selection for the last 13,000 to
130,000 years, right?

497
00:31:05,880 --> 00:31:08,680
I mean, that's about how long?
A little bit up in the air.

498
00:31:08,680 --> 00:31:11,800
It's a 10, you know, order of
magnitude difference.

499
00:31:11,800 --> 00:31:15,800
But we've been domesticating
dogs for a long, long time.

500
00:31:16,160 --> 00:31:18,680
So what's the result of that
artificial selection for at

501
00:31:18,680 --> 00:31:22,600
least the last 13,000 years?
You know, some studies have

502
00:31:22,600 --> 00:31:25,120
found that wolves have
antioxidant generating

503
00:31:25,120 --> 00:31:28,400
superpowers.
Our dogs do not.

504
00:31:28,440 --> 00:31:31,600
Our dogs actually instead
accumulate lipid damage.

505
00:31:31,600 --> 00:31:37,280
So over time, excessive storage
of fat in our tissues causes

506
00:31:37,280 --> 00:31:42,160
things like inflammation,
oxidative stress, mitochondrial

507
00:31:42,160 --> 00:31:44,040
dysfunction.
So mitochondria are those little

508
00:31:44,040 --> 00:31:49,080
power plants inside our cells,
so they create energy, but like

509
00:31:49,080 --> 00:31:52,000
any factory, they pollute.
And a lot of free radicals come

510
00:31:52,000 --> 00:31:56,800
from mitochondria.
But it causes this in our brain,

511
00:31:56,800 --> 00:32:00,760
in our peripheral nervous
system, which is in charge of

512
00:32:00,760 --> 00:32:05,800
voluntary and involuntary
functions like mobility and

513
00:32:05,800 --> 00:32:09,040
urination and digestion.
So when we start to see those

514
00:32:09,040 --> 00:32:14,440
problems happening in our dogs,
you know this can be a reason we

515
00:32:14,440 --> 00:32:21,520
also fat storage in tissues like
the liver, pancreas, heart, bone

516
00:32:21,520 --> 00:32:23,760
marrow can cause insulin
resistance.

517
00:32:23,760 --> 00:32:30,880
And those things set us up for a
cascade of problems cluster of

518
00:32:30,880 --> 00:32:34,040
biochemical and physiological
abnormalities that put us at

519
00:32:34,040 --> 00:32:36,400
risk for metabolic disease or
put our dogs at risk for

520
00:32:36,400 --> 00:32:39,560
metabolic disease.
So when we developed our

521
00:32:39,840 --> 00:32:43,720
restorative diets, it, you know,
part of and part of that is in

522
00:32:43,720 --> 00:32:47,720
our mind, right?
It's that we've got a difference

523
00:32:47,720 --> 00:32:50,280
between our dogs and their wild
ancestors.

524
00:32:50,280 --> 00:32:55,040
And so this ancestral model we
need, we may need to tweak a

525
00:32:55,040 --> 00:32:57,800
little bit, right?
And you know, it's the model we

526
00:32:58,040 --> 00:32:59,960
applied to our classic diets
too.

527
00:32:59,960 --> 00:33:02,360
You know, it's wasn't just
something we kind of developed

528
00:33:02,360 --> 00:33:04,640
as we were looking at a
restorative diets, but we wanted

529
00:33:04,640 --> 00:33:09,120
to do something in line in that
model and, and also incorporate

530
00:33:09,120 --> 00:33:12,000
some really, really cool
ingredients that put them

531
00:33:12,000 --> 00:33:16,120
together in a way that serves
nutritional purpose, not just

532
00:33:16,120 --> 00:33:21,840
overall general health.
So we, when we, if I can talk

533
00:33:21,840 --> 00:33:24,800
for just a little bit more about
that model, you know, we're,

534
00:33:24,800 --> 00:33:28,480
we're utilizing higher protein
levels because most of our dogs

535
00:33:28,480 --> 00:33:31,680
are spayed or neutered.
And testosterone and estrogen

536
00:33:31,680 --> 00:33:35,320
are powerful promoters of muscle
mass, strength and function.

537
00:33:35,600 --> 00:33:38,960
Testosterone can increase
protein synthesis, decreased

538
00:33:38,960 --> 00:33:41,640
protein or cortisol related
protein breakdown.

539
00:33:41,680 --> 00:33:45,600
Estrogen plays a role in muscle
formation, contractile

540
00:33:45,600 --> 00:33:48,200
properties, exercise, endurance,
all of that.

541
00:33:48,760 --> 00:33:51,560
And muscle is super important.
It's not just for mobility, but

542
00:33:51,840 --> 00:33:55,480
anytime our muscles do work,
they release myo myokines, which

543
00:33:55,480 --> 00:33:57,640
are little protein signaling
molecules and they're picked up

544
00:33:57,640 --> 00:34:03,240
by the brain and they help with
learning and memory and healthy

545
00:34:03,240 --> 00:34:05,920
emotional behaviors and
something really cool called

546
00:34:05,920 --> 00:34:08,639
BDNF.
You know, BDNF, it stands for

547
00:34:08,639 --> 00:34:12,560
Brain Dr. Neurotrophic Factor
and it supports the survival,

548
00:34:12,560 --> 00:34:14,239
growth and health of our brain
cells.

549
00:34:14,719 --> 00:34:18,719
So, you know, muscle is really
important not just for metabolic

550
00:34:18,719 --> 00:34:22,880
health and mobility, but our
brain and our dogs brains too.

551
00:34:24,040 --> 00:34:28,719
So we, we wanted to make sure
that our protein levels were

552
00:34:28,920 --> 00:34:32,280
were elevated beyond the
ancestral model.

553
00:34:32,560 --> 00:34:37,120
We wanted to look at fat right,
because fat if we've got, you

554
00:34:37,120 --> 00:34:40,920
know, dogs that are have issues
with accumulation of fat in

555
00:34:40,920 --> 00:34:44,360
their diet and we know that
prolonged not only prolonged

556
00:34:44,360 --> 00:34:47,320
high carbohydrate diets cause
insulin resistance, but so do

557
00:34:47,320 --> 00:34:50,760
prolonged high saturated fat
diets, in particular the

558
00:34:50,760 --> 00:34:54,480
pulmonic and stearic acids that
we find in muscle meats.

559
00:34:54,480 --> 00:35:00,720
So choosing high protein but
lean muscle meats was really

560
00:35:00,720 --> 00:35:02,720
important for us in in these
diets.

561
00:35:03,640 --> 00:35:10,080
And then also an abundance of
beautiful mushrooms and dark

562
00:35:10,080 --> 00:35:12,040
leafy greens and cruciferous
vegetables.

563
00:35:12,040 --> 00:35:14,360
Because when we look at the
whole picture of what our dogs

564
00:35:14,360 --> 00:35:19,560
eat, a high protein, moderate
fat, low carb diet, plants and

565
00:35:19,840 --> 00:35:22,040
and fungi play a necessary role,
right?

566
00:35:22,040 --> 00:35:24,920
They're the source of the
antioxidants that protect the

567
00:35:24,920 --> 00:35:28,240
fats in our foods and the fats
in our bodies from damage.

568
00:35:28,600 --> 00:35:31,120
Vitamin E and carotenoids do
this really well.

569
00:35:31,120 --> 00:35:34,480
Carotenoids are found in dark
leafy aggrociporous greens as

570
00:35:34,480 --> 00:35:39,440
well as orange root vegetables.
We also they're also alkalizing

571
00:35:39,440 --> 00:35:41,880
to the body, so protein is
acidifying.

572
00:35:41,880 --> 00:35:43,920
So they counteract the
acidifying facts of a high

573
00:35:43,920 --> 00:35:47,080
protein diet.
And some of the our ingredient

574
00:35:47,080 --> 00:35:50,400
choices like in our kidney diet
can actually lower uremic

575
00:35:50,400 --> 00:35:53,880
toxins.
So uremic toxins are the natural

576
00:35:53,880 --> 00:35:57,960
byproduct of protein and fat
digestion and healthy bodies can

577
00:35:57,960 --> 00:36:01,560
process those things just fine.
But when we have a body that's

578
00:36:01,600 --> 00:36:04,640
with kidney, struggling with
kidney disease, that can become

579
00:36:04,640 --> 00:36:08,280
a problem.
So when we so that's kind of the

580
00:36:08,280 --> 00:36:11,200
overall and plus we need those
things to avoid synthetics

581
00:36:11,200 --> 00:36:15,080
because, you know, that's just
religion for us, you know, but

582
00:36:16,600 --> 00:36:21,840
so, so we developed a diet
called Rejuve for gut health and

583
00:36:21,840 --> 00:36:25,400
total body health.
We developed a diet called Jing

584
00:36:25,720 --> 00:36:27,680
for Kidney health.
That's the only one that's not

585
00:36:27,680 --> 00:36:30,200
complete and balanced because
it's intentionally low in

586
00:36:30,200 --> 00:36:32,840
phosphorus, but it meets all the
other requirements.

587
00:36:33,120 --> 00:36:37,560
It's actually got 45% of the
calories in that come from

588
00:36:37,560 --> 00:36:39,520
protein.
So it's just under the ancestral

589
00:36:39,520 --> 00:36:44,680
model, but it's still by far the
highest protein kidney diet that

590
00:36:44,720 --> 00:36:48,360
you'll find out there and higher
than it's got more protein than

591
00:36:48,360 --> 00:36:51,720
most raw foods and most most
foods on the market anyway.

592
00:36:51,720 --> 00:36:55,000
So it's a which is great for
early to mid stage kidney

593
00:36:55,000 --> 00:36:57,720
disease.
And in some cases, I was just

594
00:36:57,720 --> 00:37:01,960
listening to Barbara Royal talk
at the feed rail summit about

595
00:37:01,960 --> 00:37:04,080
kidney disease.
And even in late stage kidney

596
00:37:04,080 --> 00:37:06,000
disease, she never restricts
protein.

597
00:37:06,400 --> 00:37:10,440
So, so just tuck that in the
back of your mind there.

598
00:37:11,040 --> 00:37:15,760
And then we use, we have jive
for brain health and reveal for

599
00:37:15,760 --> 00:37:20,600
metabolic health.
So we're utilizing in most of

600
00:37:20,600 --> 00:37:24,480
these recipes medicinal
mushrooms, so like shiitake and

601
00:37:24,480 --> 00:37:31,120
oyster mushroom and in Raju, my
Taki mushroom in reveal lion's

602
00:37:31,120 --> 00:37:35,600
mane and reishi mushroom in our
brain health one because each of

603
00:37:35,600 --> 00:37:40,320
these mushrooms is known to
excel in those particular areas,

604
00:37:40,320 --> 00:37:42,760
right?
Reishi and oyster mushroom are,

605
00:37:42,760 --> 00:37:45,480
I'm sorry, Reishi and lion's
mane mushroom, for example, can

606
00:37:45,480 --> 00:37:50,080
work or they're adaptogenic and
they can protect and regenerate

607
00:37:50,080 --> 00:37:53,920
nerve fibers.
They can improve sleep and

608
00:37:53,920 --> 00:37:57,520
cognition, reduce stress and
anxiety and stress and anxiety

609
00:37:57,520 --> 00:37:59,280
is bad for everything in the
body, right?

610
00:37:59,280 --> 00:38:01,960
It's bad for muscle health, bad
for brain health, bad for our

611
00:38:01,960 --> 00:38:05,240
gut.
We're utilizing Rita Hogan was

612
00:38:05,400 --> 00:38:08,160
amazing.
She helped us with our herbal

613
00:38:08,160 --> 00:38:10,600
additions.
Angela helped us with our

614
00:38:10,600 --> 00:38:13,280
mushroom additions, Angela
Ardolino.

615
00:38:13,280 --> 00:38:15,720
So we're very honored to work
with the both of them.

616
00:38:16,480 --> 00:38:22,520
So in our gut recipe, we're
utilizing calendula and plantain

617
00:38:22,680 --> 00:38:24,520
leaf.
Calendula, we often think of it

618
00:38:24,520 --> 00:38:27,080
for skin wounds, but it's
healing to the gut in the same

619
00:38:27,080 --> 00:38:30,680
way it is to the skin.
It can also stimulate digestive

620
00:38:30,680 --> 00:38:35,280
secretions and lymphatics.
Plantain leaf supports the

621
00:38:35,440 --> 00:38:38,800
production of a substance called
glycocalyx, which is a sticky

622
00:38:38,800 --> 00:38:41,560
substance that helps commensal
bacteria adhere to the gut wall.

623
00:38:41,960 --> 00:38:45,320
It also boosts the replication
of healthy gut lining cells and

624
00:38:45,320 --> 00:38:47,320
that protective mucus layer in
the gut.

625
00:38:48,440 --> 00:38:52,560
We're utilizing bilberries and
plums in that one because

626
00:38:52,560 --> 00:38:55,040
they're like supercharged
blueberries, but the fiber and

627
00:38:55,040 --> 00:38:58,680
plums is really great for a
healthy gut.

628
00:39:00,560 --> 00:39:05,360
Spinach is in that one too,
because spinach is a crazy good

629
00:39:05,400 --> 00:39:07,280
anti cancer and longevity
booster.

630
00:39:07,280 --> 00:39:09,840
It's gut food, brain food,
metabolic food.

631
00:39:10,160 --> 00:39:13,960
It's high in those carotenoids,
which protect the oxidation of

632
00:39:13,960 --> 00:39:19,520
fats in our bodies, and in that
one where our main protein is

633
00:39:19,640 --> 00:39:23,520
pork, because it's energetically
neutral and lean, we're using

634
00:39:23,520 --> 00:39:26,680
pork liver too.
It's also loaded with B

635
00:39:26,680 --> 00:39:30,480
vitamins, zinc, and selenium
that together support joints,

636
00:39:30,920 --> 00:39:33,960
immune function, thyroid
function, and tons of enzymatic

637
00:39:33,960 --> 00:39:36,800
functions in the body.
It's also high in B3 and some

638
00:39:36,800 --> 00:39:40,400
really, really cool kind of
brainy scientific studies have

639
00:39:40,400 --> 00:39:45,960
shown that B3 supports the
mitochondria, the communication

640
00:39:45,960 --> 00:39:49,960
inside our cells between our
mitochondria and our and our

641
00:39:49,960 --> 00:39:52,360
mitochondrial DNA and our
nucleic DNA.

642
00:39:52,600 --> 00:39:58,560
And that communication when it's
like really active is a hallmark

643
00:39:58,680 --> 00:40:02,040
of like really young bodies.
And so science scientists have

644
00:40:02,040 --> 00:40:06,720
been able to reverse aging in
mice by boosting this

645
00:40:06,720 --> 00:40:12,200
intracellular communication.
And vitamin B3 plays a role in

646
00:40:12,200 --> 00:40:13,840
that, which is really
fascinating.

647
00:40:13,840 --> 00:40:14,920
So.
Wow.

648
00:40:16,000 --> 00:40:20,840
Yeah, Yep, we're used a lot.
We're just using nettles in a

649
00:40:20,840 --> 00:40:25,920
couple of our recipes.
Nettles are great for adrenal

650
00:40:25,920 --> 00:40:31,440
function, kidneys and nerves.
They help balance cortisol,

651
00:40:32,800 --> 00:40:36,080
histamines in our bodies, as
well as serotonin.

652
00:40:36,080 --> 00:40:41,080
The So those are really, really
great our kidney diet, we're

653
00:40:41,080 --> 00:40:45,400
using marshmallow root and
BlackBerry leaf because they can

654
00:40:45,400 --> 00:40:50,680
and ginger root because they can
strengthen and tone kidney

655
00:40:50,680 --> 00:40:55,640
function right and prevent UTI's
and do a whole bunch of really

656
00:40:55,640 --> 00:40:57,320
good stuff for for kidney
health.

657
00:40:57,680 --> 00:41:02,520
So they're really, really
fascinating recipes where I love

658
00:41:02,520 --> 00:41:04,360
our sprouts.
I can't even stop talking about

659
00:41:04,360 --> 00:41:07,960
them.
So we were using we, so we

660
00:41:08,080 --> 00:41:11,880
partnered with a local woman
owned farm that makes gross

661
00:41:11,880 --> 00:41:14,000
organic broccoli sprouts and
mung bean sprouts.

662
00:41:14,000 --> 00:41:17,600
And so we're using those in in
some of our recipes, which I'm

663
00:41:17,600 --> 00:41:21,200
really, really excited about.
Oh, I love that I can.

664
00:41:21,200 --> 00:41:22,920
Go on and on.
But you know, you probably have

665
00:41:22,920 --> 00:41:26,040
to cut me off, so no.
No, it's OK.

666
00:41:26,040 --> 00:41:27,640
I love, I love that.
And I love that you're

667
00:41:27,640 --> 00:41:31,560
passionate about them because
they, they look absolutely

668
00:41:31,560 --> 00:41:35,640
amazing.
And you mentioned the kidney

669
00:41:35,640 --> 00:41:39,840
diet a couple of times and you
kind of made a point to talk a

670
00:41:39,840 --> 00:41:46,840
little bit about Doctor Barbara
Royal and not doing low protein

671
00:41:46,840 --> 00:41:50,080
for kidney.
And that is a big, I think

672
00:41:50,080 --> 00:41:54,240
that's pretty controversial.
I happen to be kind of in

673
00:41:54,240 --> 00:41:57,800
agreeance with that.
And it, it's been one of those

674
00:41:57,800 --> 00:42:01,080
things.
I actually was just instructing

675
00:42:01,080 --> 00:42:07,000
one of my students the other day
because for her homework, she

676
00:42:07,000 --> 00:42:09,480
was like, well, I'm going to
make the kidney diet for my dog.

677
00:42:09,480 --> 00:42:15,560
And I'm like, please do not like
there is, yeah, I do not want

678
00:42:15,560 --> 00:42:22,120
that low of protein in your dog.
And I think there's so much to

679
00:42:22,120 --> 00:42:25,120
weigh there, which I think there
is.

680
00:42:25,120 --> 00:42:28,560
That's why there's so much
controversy because on one hand

681
00:42:28,560 --> 00:42:32,840
we do want lower phosphorus
because, you know, the kidney

682
00:42:32,840 --> 00:42:36,400
just can't function, is not
functioning the way it's

683
00:42:36,400 --> 00:42:38,840
supposed to be.
It can't handle the same amount

684
00:42:38,840 --> 00:42:43,280
of, of, you know, filtration of
toxins of, of phosphorus of

685
00:42:43,280 --> 00:42:46,840
even, you know, breaking down
proteins and all of that.

686
00:42:47,640 --> 00:42:50,720
But on the other hand, our dogs
and cats are carnivores.

687
00:42:50,720 --> 00:42:54,120
And they, I know there's,
there's also controversy on that

688
00:42:54,120 --> 00:42:57,200
omnivorous carnivores for dogs,
whatever they're carnivores,

689
00:42:57,200 --> 00:42:58,920
they're all carnivores.
They need meat.

690
00:42:58,920 --> 00:43:04,960
They need the essential amino
acids from meat to thrive, to

691
00:43:04,960 --> 00:43:09,880
survive.
And when we decrease the protein

692
00:43:09,880 --> 00:43:13,360
in their diet, their body has to
get those amino acids from

693
00:43:13,360 --> 00:43:15,080
somewhere.
So they're, they're, they're

694
00:43:15,080 --> 00:43:19,120
literally going to cannibalize
their own muscle in their body.

695
00:43:19,280 --> 00:43:23,400
So it, it really is this like
balance of, you know, if you

696
00:43:23,400 --> 00:43:29,000
have a dog or a cat that is just
diagnosed with kidney disease

697
00:43:29,000 --> 00:43:32,320
and maybe it's a stage one,
maybe even a stage 2 that you

698
00:43:32,320 --> 00:43:35,640
know, your vet is telling you.
I.

699
00:43:35,960 --> 00:43:40,680
Personally cannot see decreasing
the protein for this animal.

700
00:43:40,680 --> 00:43:45,280
Like yes, we need to work on
kidney health, but decreasing

701
00:43:45,280 --> 00:43:48,400
protein isn't the way to Do you
want to talk a little bit about

702
00:43:48,400 --> 00:43:53,000
what you learned with creating?
This stuff more than happy to so

703
00:43:53,360 --> 00:43:58,200
IIA 100% agree with you.
You know, the, the, I think, I

704
00:43:58,200 --> 00:44:05,760
think perhaps veterinarians when
they give guidance, right about

705
00:44:06,120 --> 00:44:09,240
kidney health, it gets
oversimplified.

706
00:44:09,320 --> 00:44:16,840
And so because phosphorus is
found very in high levels in

707
00:44:17,760 --> 00:44:23,040
most meats and organs, right,
that low phosphorus diet gets

708
00:44:23,040 --> 00:44:26,960
translated into or interpreted
as low protein.

709
00:44:27,320 --> 00:44:32,120
And but low protein diets are
bad, like they're bad for kidney

710
00:44:32,120 --> 00:44:36,800
health for so many reasons in
because of the ones you named.

711
00:44:36,800 --> 00:44:42,560
Also, because uremic toxins can
are already causing a breakdown

712
00:44:42,800 --> 00:44:49,080
of muscle in, in the body and
generally kidney disease, you

713
00:44:49,080 --> 00:44:51,840
know, it's not like kidney
disease happens in a vacuum in

714
00:44:51,840 --> 00:44:54,040
the body.
Kidney disease happens because

715
00:44:54,040 --> 00:44:57,200
there's a whole bunch of other
things playing a role in there.

716
00:44:57,360 --> 00:44:59,600
Thyroid generally gets thrown in
there.

717
00:44:59,600 --> 00:45:04,000
Pancreatic, pancreatic issues,
diabetes gets, you know, thrown

718
00:45:04,000 --> 00:45:07,960
into all of that complex disease
process generally.

719
00:45:08,280 --> 00:45:13,320
And, and those things are going
to cause accumulation of fat and

720
00:45:13,320 --> 00:45:17,480
muscle tissue, which breaks down
fat and makes us, you know, weak

721
00:45:17,480 --> 00:45:20,880
and stiff and sore.
And that leads to more

722
00:45:20,880 --> 00:45:24,320
deconditioning, right, That we
started talking about at the

723
00:45:24,320 --> 00:45:27,880
outset, right?
The, the problem that our dogs

724
00:45:27,880 --> 00:45:30,320
or the way our dogs differ from
the wild ancestors is that

725
00:45:30,320 --> 00:45:32,520
they're more, you know, more
prone to deconditioning.

726
00:45:32,520 --> 00:45:36,640
So, but protein is really,
really important for, for kidney

727
00:45:36,640 --> 00:45:40,840
dogs because the nature of that
disease is to cause muscle

728
00:45:40,840 --> 00:45:43,880
wasting.
And the fastest way to get to

729
00:45:43,880 --> 00:45:46,760
get sicker is to not move,
right.

730
00:45:46,760 --> 00:45:51,160
And so you need muscle to move,
You need muscle to feel better.

731
00:45:51,160 --> 00:45:55,160
Exercise is going to release
endorphins in your body

732
00:45:55,320 --> 00:45:57,040
naturally making you feel
better.

733
00:45:57,040 --> 00:45:59,240
It's going to increase the
health and size of the

734
00:45:59,240 --> 00:46:01,920
hippocampus, making your brain
better, you know, and all of

735
00:46:01,920 --> 00:46:03,280
that.
And your brain and your brain

736
00:46:03,280 --> 00:46:04,560
health is tied into your kidney
health.

737
00:46:04,560 --> 00:46:09,120
So when we talk about protein
and in particular animal

738
00:46:09,120 --> 00:46:13,800
protein, so animal proteins are
high in branched chant amino

739
00:46:13,800 --> 00:46:18,040
acids like isoleucine and
leucine and these things, you

740
00:46:18,720 --> 00:46:21,960
know, generally speaking, in fed
states, muscle protein synthesis

741
00:46:21,960 --> 00:46:23,840
exceeds muscle protein
breakdown, right?

742
00:46:23,840 --> 00:46:28,000
And they'll reverse is true in
fasted states, but but animal

743
00:46:28,000 --> 00:46:33,440
protein causes it's least
studies show that it it is

744
00:46:33,440 --> 00:46:37,760
linked or causes a higher and
more sustained synthesis of

745
00:46:37,760 --> 00:46:40,320
protein in our body, which we
need.

746
00:46:40,440 --> 00:46:42,840
It was just how muscle is made
right.

747
00:46:43,240 --> 00:46:47,640
And so making sure that we get
enough meat in our diet helps

748
00:46:47,640 --> 00:46:51,040
with that, that protein.
So there's a whole cascade of

749
00:46:51,040 --> 00:46:53,760
problems, right, when we have
kidney health and, and our

750
00:46:53,760 --> 00:46:56,040
kidney issues.
So, you know, generally

751
00:46:56,040 --> 00:46:59,680
speaking, it's, you know, we
have the microscopic little

752
00:46:59,680 --> 00:47:04,520
filters in our kidneys, right?
And, and they, their job is, is

753
00:47:04,520 --> 00:47:06,680
to, you know, obviously to
filter.

754
00:47:06,720 --> 00:47:10,600
And so when we have problems or
generally we'll have circulatory

755
00:47:10,600 --> 00:47:15,240
micro circulation problems that
cause not enough nutrients

756
00:47:15,560 --> 00:47:19,160
reaching those kidneys and
reaching those microscopic

757
00:47:19,160 --> 00:47:21,480
filters and that that's what
causes that problem.

758
00:47:21,760 --> 00:47:25,680
So when we have later stages in
the disease, we're not able to

759
00:47:26,800 --> 00:47:29,240
control acid based balance in
our body really well.

760
00:47:29,240 --> 00:47:34,560
We can't control or regulate
electrolytes and water very

761
00:47:34,560 --> 00:47:37,200
well.
So we're having, we might have

762
00:47:37,200 --> 00:47:40,200
had hypertension, but now we've
got a worsening of hypertension

763
00:47:40,200 --> 00:47:44,000
and that creates a cyclical
process of further damaging

764
00:47:44,000 --> 00:47:46,840
those blood vessels.
We have eventually become anemic

765
00:47:46,840 --> 00:47:51,360
in later stages of the disease
because erythropoietin is the

766
00:47:51,360 --> 00:47:54,160
hormone that's released by the
kidneys that tells our bone

767
00:47:54,160 --> 00:47:58,360
marrow to make red blood cells.
And our kidneys are involved in

768
00:47:58,920 --> 00:48:05,440
glucose because it manufacturers
glucose from amino acids at at a

769
00:48:05,680 --> 00:48:08,000
rate that's pretty much rivals
the liver.

770
00:48:08,680 --> 00:48:11,560
And so that organ is really
important for, for that

771
00:48:11,560 --> 00:48:14,200
function.
So, you know, I mean, I'm, I

772
00:48:14,200 --> 00:48:18,880
think I'm rambling on, but, but,
but maintaining, you know, but

773
00:48:18,880 --> 00:48:22,320
protein is really important.
Making sure we're getting enough

774
00:48:22,360 --> 00:48:25,400
dark, you know, dark leafy
cruciferous greens in our diet

775
00:48:25,400 --> 00:48:28,440
is really important because
they're alkalizing And our

776
00:48:28,440 --> 00:48:31,080
kidneys, you know, if they're
not functioning properly, our

777
00:48:31,080 --> 00:48:34,840
body's going to become acidic.
So, you know, we want to make

778
00:48:34,840 --> 00:48:38,160
sure we have that fresh food
diets are super important,

779
00:48:38,160 --> 00:48:41,600
right?
Because kidneys need water to be

780
00:48:41,600 --> 00:48:43,640
able to do their job really,
really well.

781
00:48:43,640 --> 00:48:47,560
And dry food diets are just the,
I mean, they've got, they've got

782
00:48:47,560 --> 00:48:51,040
to be as equally bad as low
protein diets for kidney

783
00:48:51,040 --> 00:48:55,080
disease.
I agree.

784
00:48:56,160 --> 00:49:00,040
I mean, I tell people all the
time like hydration as a hill

785
00:49:00,040 --> 00:49:05,240
I'm going to die on over and
above anything else, hydration

786
00:49:05,240 --> 00:49:10,600
is, is the hill I will die on.
But so you have been able with

787
00:49:10,600 --> 00:49:15,600
the restorative diet for the one
that's called Jing for kidney,

788
00:49:15,600 --> 00:49:19,200
you have been able to do the low
phosphorus well as you said,

789
00:49:19,200 --> 00:49:21,840
keeping the protein exactly.
Right.

790
00:49:21,840 --> 00:49:26,200
So what we're using in in that
one is so our protein sources

791
00:49:26,280 --> 00:49:29,520
are egg whites.
So egg whites are really, really

792
00:49:29,520 --> 00:49:32,960
high in protein, but but really
low in phosphorus.

793
00:49:32,960 --> 00:49:36,360
So we're getting a lot of
protein from that.

794
00:49:36,640 --> 00:49:40,960
We're also using the whole egg
because we need choline levels

795
00:49:41,280 --> 00:49:44,000
and we, it's really important
for us to get natural choline

796
00:49:44,000 --> 00:49:47,520
because synthetic choline is
very damaging to the kidneys.

797
00:49:48,600 --> 00:49:52,040
And you know, believe it or not,
prescription or therapeutic

798
00:49:52,040 --> 00:49:55,240
diets or kidney like kidney
friendly diets have synthetic

799
00:49:55,240 --> 00:49:58,160
choline in them.
So I would encourage people to

800
00:49:58,160 --> 00:50:00,960
try to find another alternative
than that diet.

801
00:50:00,960 --> 00:50:05,280
So, so we, we're utilizing whole
eggs to get the choline in them,

802
00:50:05,280 --> 00:50:08,480
but not as not not enough so
that you know, our phosphorus

803
00:50:08,480 --> 00:50:11,240
levels are really high.
And then we're also using pork

804
00:50:11,240 --> 00:50:16,680
kidney because kidney, pork
kidney is energetically neutral.

805
00:50:17,200 --> 00:50:23,440
It's nutrient dense and rich
protein source inspired at low

806
00:50:23,440 --> 00:50:26,720
phosphorus and inspired by the
principle of like heels like.

807
00:50:27,120 --> 00:50:29,920
So those are those are
predominant protein sources that

808
00:50:29,920 --> 00:50:31,600
that we're using in, in that
recipe.

809
00:50:32,360 --> 00:50:36,160
I love that.
And I know you do have another

810
00:50:36,160 --> 00:50:41,400
call to get to soon.
So, yeah, I think this was so

811
00:50:41,400 --> 00:50:46,600
incredibly informative and this
is, you know, going to help

812
00:50:46,600 --> 00:50:51,880
people both with understanding
pet food labels a little bit

813
00:50:51,880 --> 00:50:56,720
more, which, you know, the
reality is that not everybody

814
00:50:56,720 --> 00:51:01,560
out there is able to feed 100%
fresh food diets all the time.

815
00:51:01,920 --> 00:51:07,680
So providing information to
people to be able to make the

816
00:51:07,680 --> 00:51:11,840
best decisions possible with the
information they have available

817
00:51:11,840 --> 00:51:14,280
to them is, is so important to
me.

818
00:51:15,360 --> 00:51:19,760
I tell people all the time, like
what, you know, I get asked a

819
00:51:19,760 --> 00:51:24,000
question, what if I, you know,
I'm just in that financial

820
00:51:24,000 --> 00:51:29,560
situation where I, I can only
afford kibble and I'm like, OK,

821
00:51:29,880 --> 00:51:35,080
let's do like the some of the
cheapest kibble and put as much

822
00:51:35,080 --> 00:51:38,400
of that budget into fresh foods
on top of it.

823
00:51:38,400 --> 00:51:43,680
Like let's, you know, because
the reality is ultra processed

824
00:51:43,680 --> 00:51:47,080
food is ultra processed food.
And we can argue semantics about

825
00:51:47,400 --> 00:51:50,200
the quality of ingredients and
different ultra processed foods,

826
00:51:50,200 --> 00:51:54,640
but it's still ultra processed,
right?

827
00:51:54,800 --> 00:51:57,640
I think I think that that's good
advice, right?

828
00:51:57,640 --> 00:52:01,960
I mean as much as much of that
ultra processed food as you can

829
00:52:01,960 --> 00:52:05,200
replace with Whole Foods.
You know, if it if it means

830
00:52:05,200 --> 00:52:10,800
that, OK, instead of buying a
high end kibble, I'm going to

831
00:52:10,800 --> 00:52:14,720
buy a low end kibble, right.
I mean, obviously there's there

832
00:52:14,720 --> 00:52:17,080
are really bad ones, but you
know, Yeah, yeah.

833
00:52:18,760 --> 00:52:21,240
For sure.
Like I, I, I gotcha right.

834
00:52:21,600 --> 00:52:26,560
Then take that money and, and
apply it to a a whole food diet

835
00:52:26,560 --> 00:52:29,920
as and mix it in as much as I
can, you know, Bravo.

836
00:52:29,960 --> 00:52:32,600
You know, I mean, I think that
that's, that's a really great

837
00:52:32,600 --> 00:52:35,120
approach.
Yeah.

838
00:52:35,440 --> 00:52:38,800
And, you know, they're, they're
designed to be, you know, all of

839
00:52:38,800 --> 00:52:41,920
them are designed to be either
whole, the whole food or a mix

840
00:52:41,920 --> 00:52:44,040
in or a Topper.
I mean, that was really

841
00:52:44,040 --> 00:52:46,840
important for us too, is, you
know, we've got herbs and

842
00:52:46,840 --> 00:52:49,800
medicinal mushrooms in there at
therapeutic levels, But they're

843
00:52:50,080 --> 00:52:52,520
they are things that you can
have every day.

844
00:52:53,680 --> 00:52:56,920
And, you know, for the long
term, because kidney disease

845
00:52:56,920 --> 00:52:59,200
really is not necessarily it's
not something you cure.

846
00:52:59,200 --> 00:53:02,320
It's just something that you so
slow the progression of.

847
00:53:03,280 --> 00:53:07,160
Oh yes for sure.
I think it's like 1 of the only,

848
00:53:07,160 --> 00:53:09,680
the only organ that doesn't
really regenerate, right.

849
00:53:09,680 --> 00:53:15,720
Like, yeah, yeah.
So I, I, I love everything

850
00:53:15,720 --> 00:53:17,880
you're doing.
And goodness gracious, I'm super

851
00:53:17,880 --> 00:53:21,680
excited about the new
restorative diets for dogs.

852
00:53:22,400 --> 00:53:26,040
And you do have cat recipes in
your regular.

853
00:53:26,800 --> 00:53:27,880
Yeah, we do.
We do.

854
00:53:28,560 --> 00:53:32,560
Which I love, especially if
people can get their cats

855
00:53:32,560 --> 00:53:35,400
transitioned earlier on in life.
I mean, it's still possible

856
00:53:35,400 --> 00:53:38,120
later on in life, but much, much
harder.

857
00:53:38,960 --> 00:53:41,280
So I never want to leave the
kiddies out of it because they

858
00:53:41,280 --> 00:53:43,560
are super, super important to
me.

859
00:53:43,560 --> 00:53:49,320
And I think possibly often like
they, they get less veterinary

860
00:53:49,320 --> 00:53:52,760
care than dogs do.
I think more often than not

861
00:53:52,760 --> 00:53:58,040
they're fed more poorly than
dogs because they are so

862
00:53:58,040 --> 00:54:01,800
finicky.
They are implant, implant,

863
00:54:01,800 --> 00:54:06,640
imprint theater.
It's just harder, harder to

864
00:54:06,640 --> 00:54:09,120
transition them.
So the earlier the better.

865
00:54:09,120 --> 00:54:13,200
But I love that you also have
some some cat recipes for people

866
00:54:13,200 --> 00:54:17,920
and where can people find you?
Where can they buy the food?

867
00:54:17,920 --> 00:54:19,320
How can they follow you on
social?

868
00:54:19,320 --> 00:54:21,680
Because Oh my gosh, the
information you have is so

869
00:54:21,680 --> 00:54:23,040
incredible.
Oh.

870
00:54:23,040 --> 00:54:24,240
Thank you.
Yeah, yeah.

871
00:54:24,240 --> 00:54:29,840
So, so we're on Facebook, we're
on Instagram, Goodness gracious

872
00:54:29,840 --> 00:54:33,960
Pat and our website, Goodness
gracious Co.

873
00:54:34,640 --> 00:54:39,400
You can find us there.
You can order online and then or

874
00:54:39,400 --> 00:54:44,240
depending upon where you live,
you could find it in, in your

875
00:54:44,240 --> 00:54:47,640
local store.
So if anybody wants to e-mail

876
00:54:47,640 --> 00:54:50,440
our customer service, if they
don't see it in their local

877
00:54:50,440 --> 00:54:53,720
store, e-mail us and we'll try
to point you in the right

878
00:54:53,720 --> 00:54:55,720
direction.
We're, we're not nationwide yet.

879
00:54:55,720 --> 00:54:57,280
We're, we're working on it,
right?

880
00:54:58,360 --> 00:55:02,800
But you know, 11 place at a
time, one step at a time.

881
00:55:03,160 --> 00:55:06,040
So yeah, absolutely.
Well, I certainly appreciate you

882
00:55:06,040 --> 00:55:08,720
and everything that you do to
make pets lives better.

883
00:55:09,520 --> 00:55:13,040
I can't wait to see you speak in
person again one day.

884
00:55:13,440 --> 00:55:15,880
And I don't guys.
I'm just.

885
00:55:15,880 --> 00:55:19,160
Going to say I'm going to be at
the Nautical Dog event in July.

886
00:55:20,040 --> 00:55:22,480
So that'll be that'll be fine.
And then there's a couple of

887
00:55:22,480 --> 00:55:24,880
other things that are
potentially coming up, but we'll

888
00:55:24,880 --> 00:55:29,000
talk about those.
When they're official, I, I do

889
00:55:29,000 --> 00:55:30,960
love going to the knuckle dog
event.

890
00:55:31,000 --> 00:55:35,280
I get to kind of do a duel.
That's where I'm from Hampton

891
00:55:35,280 --> 00:55:38,480
Roads.
So I go like, I go to the event

892
00:55:38,480 --> 00:55:40,320
and then I go like see my
family.

893
00:55:42,800 --> 00:55:46,400
So it's like a kill.
Well, I go, I, I generally I'll

894
00:55:46,400 --> 00:55:49,160
go to North Carolina, see my
grandparents, then I'll go to

895
00:55:49,160 --> 00:55:53,160
the event and then I'll go to
Suffolk and see my family.

896
00:55:53,160 --> 00:55:56,640
And so I get to, you know, kill
a whole bunch of birds with 1

897
00:55:56,640 --> 00:56:02,440
stuff.
But thank you again, Amy.

898
00:56:02,440 --> 00:56:05,840
I so appreciate you.
And for everybody listening,

899
00:56:05,840 --> 00:56:09,640
please check the show notes for
hopefully some simplified math

900
00:56:09,640 --> 00:56:14,400
that you can just copy and paste
into your notes app and the

901
00:56:14,400 --> 00:56:19,320
links to for goodness gracious
and all of all of that wonderful

902
00:56:19,320 --> 00:56:22,000
information.
I do hope you check it out and

903
00:56:22,000 --> 00:56:26,160
try it out for your pets.
And yeah, until next time, Amy,

904
00:56:26,160 --> 00:56:28,240
thank you so much.
Thank you, Jessica.

905
00:56:28,240 --> 00:56:29,760
Take care.
Bye bye.

Amy Renz Profile Photo

CEO

Amy Renz is a courageous leader and advocate within the pet food industry. In 2009 she envisioned a planet with thriving companion animals, homes for the homeless ones, and respect for all beings; then she built a company committed to that purpose. Today Amy steers Goodness Gracious on its mission to craft and deliver human grade, nutritionally superior, species appropriate, whole food diets and treats for pets in a way that improves our connection to the planet and each other.

How does Goodness Gracious do that? It uses ethically sourced, sustainably harvested ingredients; green-energy on a path to net zero; less plastic, zero Styrofoam and more compostable materials; a vibrant culture of inclusion that celebrates diversity; and a charitable give-back to community animal causes amounting to half of its profits.

Whew.

With all that, what else is there? Amy also provides a voice for the silent. She writes and speaks about good nutrition, pet food industry shenanigans, holistic health, and the Goodness Gracious brand.

And for fun? Amy is Mama to a family of sixteen paws – three Forever Dogs and currently one fosters. She is a seven-time Marathoner, yoga junkie, cross fit athlete, and slalom water skier, who considers her biggest strength her indomitable spirit.