190. Greenwashing in the Pet Industry with Lauren Becks of Girls Gone Raw

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For you guys who are joining us
who are like, wait, where's

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Isabel?
This is Lauren with Girls Gone

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Run.
Her vacation 7 I'm.

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Really excited to have you come
on and continue this

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conversation on green washing in
the pet industry because I mean,

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I think it's always a good idea
to like, just get different

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people doing different things
within the pet industry and

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their viewpoints because so like
with Isabel, you know, she's a

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journalist and Blogger.
So but you actually like work

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and you do this is what you do
all day long as you make things

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for pets.
So you.

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Yeah, did you?
So you, you do like all day

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long.
This is what you do.

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You make things for pets to
consume.

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And so I think it's a good
continuation of this

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conversation to have your input
on like what you're seeing

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because last time I just like I
went through a list of terms

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basically.
So guys, you can go check that

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that out.
We don't need to go through the

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the whole list again, but a list
of terms that are just like not

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either not regulated or very
loosely regulated.

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And I think it's it's very
deceptive to the pet parent who

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is trying to do better.
For their pet.

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And that was me.
That's how I got here is because

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I my dogs had cancer.
And I just wanted to find

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something that I could trust.
You know what I mean?

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Like everything had all of these
ingredients that just they

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didn't need.
And I didn't understand it.

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I was just trying to control
everything.

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So I got sick of it.
I've been working in the pet

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food industry.
I've been working in pet stores

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and everything all across the
board.

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And it'd be like real jerky, but
with glycerin and smoked flavor.

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I'm like, I don't want smoked
flavor.

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I just want meat.
And that's kind of how like the

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very baseline of how I got
started.

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Yeah.
I'm hearing an echo of myself,

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by the way.
Does that mean anything?

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Are you?
I am a little bit.

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That's OK, but I tell people and
like I did the Expo this

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weekend, like I was saying, and
I get to talk to a lot of people

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with that that aren't my normal
customer and I think through

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Instagram and stuff like that.
I get that kind of two point O

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pet parent and I get the people
that have done the research

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already and that's kind of how
they found a very weird kind of

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niche brand like myself.
And it's it's hard because a lot

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of people are like, I'm sorry,
what does that have a face?

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And I'm like, yes, let me tell
you why.

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And I did have that conversation
a lot because in my realm, I'm

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not even required to tell you a
lot of what's in most of my

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treats.
So there's an exemption across

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the USI think Washington is the
only one that decided they

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weren't going to hold to that.
And with choose, there's no

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requirement to do any testing or
list ingredients.

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And that's where all the sketchy
stuff comes in.

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That's where like the the
rawhides, they don't have to

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really tell you everything
that's in it.

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And, and that's where you get
that formaldehyde and, and the

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really sketchy products.
So I tell people a lot I'm like,

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I really try to be extra clear
because I'm trying to bring in

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people who have very sensitive
dogs or even just the people

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that want to be more educated
about it.

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And I almost consider myself
like an advocate for the average

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pet parent because I think a lot
in our industry, we're so

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concerned about doing everything
perfectly.

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And we have to keep in mind that
most people see that and they're

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scared off.
There's a lot of like negative

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tactics, but like never do this,
these things never to do for

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your dog.
Don't feed cold food, don't feed

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dry food.
And I'm like, try not to do if

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you can, you know what I mean?
But that isolates a lot of

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people.
And I think that pet food

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labeling and pet treat labeling
and everything in the pet

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supplement, whatever, that's
where the green washing really

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pisses me off because that preys
on the people that just don't

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really know.
And especially through our

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platforms, we get to see the
people that do know better a

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little bit.
And that leaves behind a really

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big group of people.
And those people, I start to

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tell them some of these things
and they're like, you know what

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I mean?
And I'm like, it's really

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sketchy.
Well, I mean, I actually want to

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go back to the first thing you
said you were like.

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It's like diatribe there, but.
No, like you said, people are

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like, wait, that has a face on
it like and I think that

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actually fundamentally is the
issue.

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The issue is that we are so far
removed from our food sourcing

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that we think the most natural
things for us and our pets to

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eat are weird and wrong.
And that is where these

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companies really get to like
jump in and prey on that lack of

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of knowing and understanding and
connection to our food sourcing

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and say, no, this is the best
thing for, you know, that's the

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best thing for you.
Because we are so disconnected.

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We don't know.
Yeah, so that's one of my

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favorite things right now is
like people are trying to do

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better, right.
And especially with pet obesity,

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they say like, no people food,
no table scraps.

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OK.
And then they're like, yeah,

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they're very proud of it.
They're like, and we do no table

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scraps, no people food.
I'm like, what's people food and

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what's food?
Yeah, you know what I mean?

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That's that's the question I put
out there.

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And they're like, and I'm like,
yeah, don't feed your dog.

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Maybe BBQ grilled chicken or or
like the trimmings and like

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maybe a sauced up super salty
steak, but like it's a blueberry

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people food.
Or is that just food?

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Sweet potato, chicken, tallow,
ghee, things like that.

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Those are just food.
And you should be getting your

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dogs that.
And honestly, by not giving your

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dogs people food, you're doing
them a disservice.

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But we've scared them away and
like, I don't want people to

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have obese dogs.
I don't want to say like give

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your dog scraps and then like,
you know what I mean?

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I'd rather your dog be healthy.
But I think we're doing that to

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service by scaring people away
from just food.

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And and that's I think how I
don't know if it's veterinary or

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if it's just I don't.
Know.

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Where the root of that is or how
to address that but.

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So I think ultimately AFCO is
AFCO is there to take waste,

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industrial waste and waste from
the human food industry and find

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A use for it.
And so they put it into pet

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food.
And so these are the people that

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are educating veterinarians.
And if you are honest about

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what's in that packaging of
feed, let's let's be real, it's

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not food, it's feed.
Generally speaking, there are

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foods out there, but a lot of
what we're talking about is feed

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if you're honest about it, but
people won't buy it, right?

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So they thought.
They were honest about it.

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Dogs wouldn't eat it.
That's why they have to disguise

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it.
You know what I mean?

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Yeah, I know, I know.
It's AFCO is such A and I was

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just listening to your previous
episode too, trying to catch up

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and it is.
It's such a sick I I like that

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they have a basis so that our
dogs aren't eating grossly

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unbalanced food, but the
corruption behind it, Like it's

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good in theory to have those
requirements.

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I'm glad people aren't cheating
and and killing our dogs.

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But it is and, and I do
understand nobody likes waste

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and I like the general idea of
reap purposing waste.

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I mean, I go to butchers and I
buy what they would normally

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send out to rendering plants,
some of it.

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So like I have to have a special
rendering license to be able to

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go buy fresh beef ears,
tracheas, skins.

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The only human grade products
that I buy are like my Gerber

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organic chicken.
My Culver duck is items that

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would normally go to Asian
markets and those are all human

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grade.
Most of the stuff I buy that

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would be considered feed.
And so that's kind of the line

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that I walk that I'm like,
that's not that I'm buying

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trash, but I think it gets a
disservice to let those things

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go to waste.
But then when you're talking

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about, yeah, the fry oil, the
rotten grocery store products

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with their foam trays, deceased
pets with their harnesses and

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collars, you know what I mean?
It's that maybe can be wasted

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and that.
Well, yeah.

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Well, I think, you know, the
answer probably really lies in

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returning to regenerative
farming so that there isn't all

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of this waste.
But that's a whole other.

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That's a whole other thing that
we.

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Don't have you seen the lunatic
farmer?

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No, I haven't.
I, I haven't watched it yet.

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It's Joel.
I can't remember if it's Joe or

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Joel Salatin, but he is a
amazing regenerative farmer.

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I'm nuts about him right now.
And I'm hoping that he gets more

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of a voice this year with
everything.

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But we can talk about that on
the, the other side of things.

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But that really is the answer.
I mean, there's so many of these

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farms that I work with that
they're like, Oh my God, you'll

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buy the heads and necks and
that's amazing.

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And these are your organic
pasture raise.

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You're not even certified
organic.

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It's hard for these little farms
to get certified organic, but

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you're humane pasture raised
animals and things like that.

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I have a really cool farm up by
us called T Hills that I get

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chicken from and we have a
really cool relationship with

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them and just these companies
where I can buy their extras.

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And I always tell people all the
time, it's, it's such an ironic

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thing that I was a vegetarian
for a really solid time because

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now I sling body parts for a
living.

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And I just think it's really
humane to use the entire animal

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because there's so many
nutrients and things like that.

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But then they get away with
rawhide and some of these other

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really gross byproducts that I'm
like, it's not really the same.

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It no, it is not at all well,
OK.

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So just to kind of go back a
little bit, some of the well,

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one of the things I remember
seeing this in the the new was a

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new product showcase at Super
Zoo a few years ago.

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It was a kibble, but it was
called holistic.

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And I'm like, that's an
oxymoron.

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Like what?
Yeah, well, that's a.

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So holistic veterinarian
approved even through my like

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wording rules.
Here I have the whole list.

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I think there's there's
absolutely no requirements and

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there's no definition in pet
food for the word holistic,

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which is so annoying because
that's such a powerful word.

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To me, that means a lot and
that's something that I live by.

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I have AI feel like I try to
live a holistic lifestyle in

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general, you know what I mean?
Like supporting the body from

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the root up and it's just slung
a lot like slung around like a

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bag of rocks these days I feel
like.

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Is there's no legal definition
for holistic premium?

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Veterinarian approved is
unregulated.

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Hypoallergenic is unregulated.
Non-toxic is unregulated and

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superfood is unregulated.
Good, Yeah.

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Yeah.
Can you, I mean that's.

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Hard and, and I mean, I even
have to think about marketing

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because I, I have bills to pay.
Buzzwords are buzzwords.

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But The thing is, like when I
say superfoods, I'm I'm using

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cranberries and organic parsley
and thyme and organic lion's

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mane mushroom and oh, I mean,
what is it?

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Blue Buffalo with their life
source.

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Bits.
Well, that's exact source.

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Bits.
What are that is sourcing life?

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What where where my mind went
was not OK.

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Yes, blueberries, cranberries,
mushrooms, whatever.

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Those are super foods, OK?
There's no legal definition for

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them or a definition through
AFCO for them, but we all kind

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of understand them to be super
foods.

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And I don't think that's
necessarily something I would

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debate on a packaging, but I
would debate the sourcing and

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the quality of that product and
also the percentage of what's in

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that product.
Because you you're going to see

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on the front of the label all of
that, almost all of that is

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marketing on a pet food label.
So you might see a huge heaping

225
00:14:26,280 --> 00:14:29,720
of cranberries or blueberries
alongside a beautiful chicken

226
00:14:29,720 --> 00:14:32,360
breast.
But when you're reading, if you

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00:14:32,360 --> 00:14:34,560
actually read the ingredient
label, it's going to be listed

228
00:14:34,560 --> 00:14:36,440
after salt, right?
There's like.

229
00:14:36,480 --> 00:14:39,680
Less than 1 blueberry in the
entire 50 LB bag.

230
00:14:39,840 --> 00:14:41,640
Yeah, I know.
Like.

231
00:14:41,640 --> 00:14:46,240
How deceptive.
Is so hard I get so frustrated

232
00:14:46,920 --> 00:14:50,320
for my pet owners that buy these
products and they're like, yeah,

233
00:14:50,320 --> 00:14:57,720
we do the the lamb and rice 1
and it uses like 100% lamb meal

234
00:14:57,720 --> 00:15:00,560
as the first ingredient and like
we, we looked we read the label,

235
00:15:00,560 --> 00:15:01,960
we made sure that lamb was the
first one.

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I'm like you did, you did your
best, you know what I mean?

237
00:15:07,920 --> 00:15:12,560
And like I'm so sorry that the
industry is not honest but

238
00:15:12,560 --> 00:15:16,040
you're getting scammed.
Like anything with food coloring

239
00:15:16,040 --> 00:15:19,720
in the pet food industry is
literally there just to make an

240
00:15:19,720 --> 00:15:23,120
idiot of you.
Your dog is brown.

241
00:15:23,600 --> 00:15:27,480
Right.
It's there for the humans to be

242
00:15:27,480 --> 00:15:29,320
like, oh, look at all these
pretty colors.

243
00:15:29,320 --> 00:15:31,560
It must have fruits and
vegetables in it because of

244
00:15:31,560 --> 00:15:35,320
these colors, when that's not.
The gravy peas and the orange

245
00:15:35,360 --> 00:15:40,120
carrots and the red meat chunks.
And yeah, it happens to be all

246
00:15:40,120 --> 00:15:43,360
those colors that end up being
brown for our dogs anyway.

247
00:15:43,720 --> 00:15:46,120
So that's just, yeah, like I
said, it's like, I almost feel

248
00:15:46,120 --> 00:15:49,040
like I have to be an advocate
for the, the normal person

249
00:15:49,040 --> 00:15:53,480
because it's, you should be
furious about that.

250
00:15:53,920 --> 00:15:56,720
Like if somebody came up to you
and like lied to your face,

251
00:15:56,720 --> 00:16:01,840
you'd be offended.
And it's, it's 100% all, all of

252
00:16:01,840 --> 00:16:04,720
the health washing in the pet
industry is just praying on the

253
00:16:04,720 --> 00:16:08,120
ignorance of the average person.
And that makes me want to light

254
00:16:08,120 --> 00:16:09,720
something on fire.
Like that makes me want to flip

255
00:16:09,720 --> 00:16:11,880
a car.
I can't, you know, because I'm,

256
00:16:13,040 --> 00:16:18,360
but it's, I, I say all the time,
I'm so lucky to be part of an

257
00:16:18,360 --> 00:16:20,400
industry that's founded in
integrity.

258
00:16:20,880 --> 00:16:23,960
You know, like I never trust the
integrity of Rita Hogan, of Judy

259
00:16:23,960 --> 00:16:27,120
Morgan, of people like that
because you know that they're

260
00:16:27,120 --> 00:16:32,080
out there just to be honest and
to be open and to promote the

261
00:16:32,080 --> 00:16:35,320
brands that are being honest and
open and are actually there to

262
00:16:36,000 --> 00:16:40,880
increase the longevity and
health span of our pets. 90% of

263
00:16:40,880 --> 00:16:43,760
the industry is not 90% of the
industry is there because they

264
00:16:43,760 --> 00:16:48,000
know it's a billion dollar
industry and and we have to try

265
00:16:48,000 --> 00:16:50,240
to help people fight around
that.

266
00:16:50,320 --> 00:16:54,080
And so, yeah, that's why it's
it's it's like the low calorie

267
00:16:54,080 --> 00:16:56,920
in the human industry, but it's
loaded with preservatives that

268
00:16:56,920 --> 00:16:59,080
are just pickling you from head
to toe.

269
00:16:59,080 --> 00:17:02,200
And I'm like.
Or the sugar for free and diet

270
00:17:02,280 --> 00:17:04,640
that.
I literally cringe when I see

271
00:17:04,640 --> 00:17:07,000
that anymore.
I'm like, that is so much worse

272
00:17:07,000 --> 00:17:10,760
for you than if you just ate the
regular stuff or drank the

273
00:17:10,760 --> 00:17:13,560
regular stuff like.
Please stop doing this.

274
00:17:14,119 --> 00:17:17,319
Please stop.
And it's, it's OK to have happy

275
00:17:17,319 --> 00:17:20,520
mediums like I love.
I, you know, we all need a treat

276
00:17:20,520 --> 00:17:23,319
sometimes too.
Like I give my dog pups pup cups

277
00:17:23,520 --> 00:17:26,359
at Starbucks.
That's my, that's my thing.

278
00:17:26,680 --> 00:17:29,320
Some people would tell me that I
am absolutely poisoning my dogs

279
00:17:29,320 --> 00:17:30,560
with that.
And I'm like, we need to be

280
00:17:30,560 --> 00:17:33,120
humble.
My dogs eat like raw, whole prey

281
00:17:33,120 --> 00:17:35,160
rabbits like seven days a week.
You know what I mean?

282
00:17:35,160 --> 00:17:39,720
Like 1 pop cup is it's yeah,
should they have it?

283
00:17:39,720 --> 00:17:43,120
No, but it is what it is.
One glass of wine is not going

284
00:17:43,120 --> 00:17:48,160
to kill me.
And I think that that's

285
00:17:48,160 --> 00:17:50,760
something too that I'm realizing
about our industry.

286
00:17:50,760 --> 00:17:52,880
And I love podcasts like yours
and things like that.

287
00:17:52,880 --> 00:17:55,680
But there's some people out
there that are like, never feed

288
00:17:55,680 --> 00:17:58,760
kibble.
And I'm like, this is a really

289
00:17:58,760 --> 00:18:01,600
hard time for people.
Like, if that's what you can

290
00:18:01,600 --> 00:18:05,800
afford, I'm going to immediately
unfollow you if I feel shamed

291
00:18:06,520 --> 00:18:09,560
and and your budget is what it
is.

292
00:18:09,560 --> 00:18:12,960
Do the best that you can with
that and giving people the tools

293
00:18:12,960 --> 00:18:17,920
to sort through the bullshit and
find sorry bull, you know, and

294
00:18:19,760 --> 00:18:25,560
find the good things out there
and to, you know, learn how to

295
00:18:25,560 --> 00:18:30,080
read the packaging.
It's it's a good tool.

296
00:18:30,080 --> 00:18:33,240
It's like teaching them to fish
instead of giving them fish kind

297
00:18:33,240 --> 00:18:36,880
of deal.
Yeah, I, I have to admit that

298
00:18:36,880 --> 00:18:41,600
like my it's so hard to get
people's attention on social

299
00:18:41,600 --> 00:18:45,000
media anymore that like that
first 3 second hook.

300
00:18:45,400 --> 00:18:49,040
Oh yeah.
Can't like I do, I do try to be

301
00:18:49,040 --> 00:18:51,600
a little bit more controversial
in that first 3 second hook to

302
00:18:51,600 --> 00:18:55,480
get people's attention.
And then I'm like, but then I

303
00:18:55,480 --> 00:19:00,760
try to walk it back a little and
I'm like, let's try not to or

304
00:19:01,120 --> 00:19:05,040
don't feed all kibble or, you
know, like I want to be

305
00:19:05,040 --> 00:19:07,120
inclusive, but I also need to
get your attention.

306
00:19:07,120 --> 00:19:10,600
And I think there's a, there's a
line, and it's hard to figure

307
00:19:10,600 --> 00:19:13,400
out where that line is for
because it's not going to.

308
00:19:13,480 --> 00:19:14,920
Be a good job with that.
It's not going to be.

309
00:19:14,920 --> 00:19:17,920
A lot of people don't.
For everybody, Yeah, well, a lot

310
00:19:17,920 --> 00:19:19,240
of.
People don't work it back.

311
00:19:19,240 --> 00:19:26,080
Yeah, I mean, I, I, I would love
for people to not have to feed

312
00:19:26,080 --> 00:19:28,800
kibble.
I do understand that.

313
00:19:29,240 --> 00:19:33,880
I would rather have a dog in a
home eating a kibble diet and

314
00:19:33,880 --> 00:19:39,600
that pet parent ultimately learn
to add some toppers or whatever,

315
00:19:39,920 --> 00:19:43,840
then that pat that pet sit in a
shelter their whole life or get

316
00:19:43,840 --> 00:19:46,320
euthanized from sitting in a
shelter for too long.

317
00:19:46,560 --> 00:19:48,960
That's absolutely where I'm at.
Yeah.

318
00:19:49,840 --> 00:19:56,360
And what I get some people to
also is instead of spending all

319
00:19:56,360 --> 00:20:00,480
your money on a very top end
kibble, because in the end they

320
00:20:00,480 --> 00:20:03,200
all have pretty high carbs,
they're all going to have those

321
00:20:03,200 --> 00:20:06,680
ages and the things that result
from very high temperature

322
00:20:06,680 --> 00:20:10,000
processing.
And it is kind of what it is.

323
00:20:10,360 --> 00:20:15,120
I'd rather you feed a mid range
affordable food and add toppers.

324
00:20:15,120 --> 00:20:17,760
So a lot of what I talked about
this weekend, because these are

325
00:20:17,760 --> 00:20:19,760
a lot of rural people, they're
doing their best.

326
00:20:19,760 --> 00:20:23,920
They're kind of blue collar and
find a local butcher that does

327
00:20:23,920 --> 00:20:28,640
maybe a dog blend, which often
has like heart meat and some

328
00:20:28,640 --> 00:20:31,880
trim or like liver and things
like that.

329
00:20:32,280 --> 00:20:35,560
I'd rather you feed a lower
quality kibble, which is painful

330
00:20:35,560 --> 00:20:38,480
to say, you know, because I know
how low low it can get.

331
00:20:38,480 --> 00:20:42,760
But something like Neutro and
then add fresh meats to that,

332
00:20:42,760 --> 00:20:46,560
add some local chicken eggs, add
things like my products or bone

333
00:20:46,560 --> 00:20:50,520
broth.
And then maybe from there they

334
00:20:50,520 --> 00:20:54,920
start to learn and they look at
their own diet and they look at

335
00:20:54,920 --> 00:21:00,480
everything around that.
And yeah, I feel like because I

336
00:21:00,480 --> 00:21:03,040
also started out, I mean, I, I
got accused of the beginning of

337
00:21:03,040 --> 00:21:04,640
kibble shaming in a lot of my
videos.

338
00:21:04,640 --> 00:21:06,640
And I was like, oh, I don't want
to do that.

339
00:21:06,920 --> 00:21:08,920
Sorry.
I was just trying to get shares.

340
00:21:08,920 --> 00:21:10,120
I don't know.
You know, we're we're just out

341
00:21:10,120 --> 00:21:13,720
here fighting for whatever
little piece of the algorithm we

342
00:21:13,720 --> 00:21:16,320
can get.
And because we also are normal

343
00:21:16,320 --> 00:21:18,760
people with bills to pay and
dogs to feed.

344
00:21:18,760 --> 00:21:21,480
And I'm really lucky that I've
gotten to partner with some of

345
00:21:21,480 --> 00:21:25,000
these amazing brands.
But like, it's expensive

346
00:21:25,000 --> 00:21:28,880
sometimes unless you have a lot
of time and resources.

347
00:21:30,440 --> 00:21:32,800
And especially for people
wanting to get to raw feeding,

348
00:21:32,800 --> 00:21:35,840
and they're like, yeah, I'm
going to go into 100%, you know,

349
00:21:36,200 --> 00:21:39,280
we're going to make our own raw.
I'm like, you're going to burn

350
00:21:39,280 --> 00:21:43,640
yourself out.
It could be really intimidating,

351
00:21:43,640 --> 00:21:45,840
you know, or you see all these
beautiful bowls on the Internet

352
00:21:45,840 --> 00:21:48,920
and you start feeling like you
have to do that.

353
00:21:49,440 --> 00:21:52,000
And that's why I feel like I've
kind of humbled myself.

354
00:21:52,520 --> 00:21:54,400
Every once in my life made a
beautiful bowl.

355
00:21:55,880 --> 00:21:59,840
I'll do it for like, I'll do it
for like Easter or like, you

356
00:22:00,280 --> 00:22:02,680
know.
I did like a like a charcuterie

357
00:22:02,680 --> 00:22:06,400
board almost one, one year for
her birthday, I did where it was

358
00:22:06,400 --> 00:22:11,360
like I did all these different
like prime rib and scrambled egg

359
00:22:11,360 --> 00:22:13,760
and blueberry, you know, I did
all the things.

360
00:22:14,960 --> 00:22:17,200
And so it was interesting to
see, like, what she went for

361
00:22:17,200 --> 00:22:19,720
first, but like, that was one
time.

362
00:22:20,200 --> 00:22:23,400
Yeah, I know.
Should we like normalize messy

363
00:22:23,400 --> 00:22:24,360
bowls?
I know.

364
00:22:24,360 --> 00:22:28,360
I have so many of my customers
and followers tagged me and he's

365
00:22:28,360 --> 00:22:31,120
like outrageous bowls.
And I'm like, good for you.

366
00:22:31,560 --> 00:22:36,120
My dogs ate today, right?
Half the time my dogs get

367
00:22:36,120 --> 00:22:38,720
whatever I'm making that day and
I'll throw them a rabbit leg or

368
00:22:38,720 --> 00:22:40,240
a quarter or something like
that.

369
00:22:41,000 --> 00:22:43,160
And then we bounce it out at the
end of the day with the the

370
00:22:43,160 --> 00:22:47,400
doctor Harvey's.
But yeah, it's, it's just, I

371
00:22:47,400 --> 00:22:50,680
just feel especially going at
the Super Zoo now and, and

372
00:22:50,680 --> 00:22:53,800
seeing just everything is
exploding.

373
00:22:54,080 --> 00:22:57,640
Everybody's got a CBD,
everybody's got a supplement

374
00:22:57,920 --> 00:23:01,320
every you know what I mean?
Everybody's got probiotics.

375
00:23:01,320 --> 00:23:03,120
Everybody's got and that's
another thing.

376
00:23:04,200 --> 00:23:09,760
Everybody's got a kibble.
Yeah, I, I really, I really

377
00:23:09,760 --> 00:23:14,960
appreciate the brands that have
not expanded into a kibble.

378
00:23:14,960 --> 00:23:20,200
I, I think that's hard for
because you, you know, you're

379
00:23:20,200 --> 00:23:22,400
leaving money on the table,
right?

380
00:23:22,400 --> 00:23:26,840
As a, as a brand owner, I think
that can be hard for people as

381
00:23:26,840 --> 00:23:29,960
they grow.
But, and so I really respect and

382
00:23:29,960 --> 00:23:32,240
appreciate the ones that are not
doing that.

383
00:23:32,640 --> 00:23:34,880
They're like, no, this is what
we do.

384
00:23:34,880 --> 00:23:39,680
We do fresh food and it's OK if
our customer base is smaller.

385
00:23:40,080 --> 00:23:41,200
We're.
Stay in your lane.

386
00:23:42,040 --> 00:23:45,040
I very much appreciate that
very, very much.

387
00:23:45,160 --> 00:23:50,360
Well, when I look at brands like
Green Juju and Solutions, I'm

388
00:23:50,360 --> 00:23:54,320
like, they are by all means
going against what might sell

389
00:23:54,720 --> 00:23:57,160
more.
I mean, that is a very top notch

390
00:23:57,160 --> 00:24:01,040
product and they could make a
lot more money on that if they

391
00:24:01,040 --> 00:24:05,640
cut some more corners.
But I think that by going that

392
00:24:05,640 --> 00:24:10,760
whole, whole food route, you've
created these foods that people,

393
00:24:11,080 --> 00:24:13,400
like I said, it has like innate
integrity.

394
00:24:13,920 --> 00:24:16,200
Like you look at that food and
you're like, there is no scam.

395
00:24:16,200 --> 00:24:18,720
And that you can't hide anything
behind an ingredient label

396
00:24:18,720 --> 00:24:22,640
that's beef heart, kelp and
beef, you know what I mean?

397
00:24:24,960 --> 00:24:29,360
And so it's really, really,
really nice to see brands like

398
00:24:29,360 --> 00:24:33,480
that growing and succeeding in
the industry because I do, I get

399
00:24:33,480 --> 00:24:35,280
a lot of pressure.
They're like, well, you need to

400
00:24:35,280 --> 00:24:38,640
cut your quality down a little
bit or like you need to, you

401
00:24:38,640 --> 00:24:41,800
need to be realistic to be able
to make more money on this.

402
00:24:41,800 --> 00:24:48,440
I'm like, no, right, yeah, I
don't make a lot of money on

403
00:24:48,440 --> 00:24:51,160
like my rabbit meat products,
but that's because I choose to

404
00:24:51,160 --> 00:24:55,560
work with a really wonderful
organic rabbit farmer in, you

405
00:24:55,560 --> 00:24:59,440
know, an Amish farmer.
And that's the quality I expect.

406
00:24:59,440 --> 00:25:01,240
And I love the relationship that
we have.

407
00:25:01,240 --> 00:25:05,360
And, and so it's just going to
be one of those things.

408
00:25:05,360 --> 00:25:08,440
We'll try to balance it out in
other ways, but it's it is

409
00:25:08,440 --> 00:25:11,200
there's a lot of push for that,
especially from the people that

410
00:25:11,200 --> 00:25:14,040
don't get it.
And I think that that's where

411
00:25:14,040 --> 00:25:19,880
you see vision driven versus
money driven businesses

412
00:25:20,160 --> 00:25:24,520
separating up.
Well, I and you have to make

413
00:25:24,520 --> 00:25:27,000
funny.
You can't stay in business if

414
00:25:27,000 --> 00:25:28,600
you're not making money.
So it's.

415
00:25:28,600 --> 00:25:31,400
Yeah.
But you know, is your growth

416
00:25:31,600 --> 00:25:36,960
focused on like for me, my
growth and my whole business is

417
00:25:36,960 --> 00:25:42,560
based off of this like anger and
passion that I have about the

418
00:25:42,560 --> 00:25:44,760
pet industry.
And I'm like, I'm selling treats

419
00:25:44,760 --> 00:25:47,320
to pay the bills and to get in
front of people to have

420
00:25:47,320 --> 00:25:50,640
conversations that will
ultimately extend or improve

421
00:25:50,640 --> 00:25:52,920
their pets lives.
Like it's not even about the

422
00:25:52,920 --> 00:25:54,520
treats for me.
The treats are the means to the

423
00:25:54,520 --> 00:25:58,200
end.
And what do you need position

424
00:25:58,200 --> 00:26:01,160
and what an amazing position we
are in to have a voice in the

425
00:26:01,160 --> 00:26:03,960
industry to be able to fulfill
our passions.

426
00:26:04,280 --> 00:26:06,280
I rant about that.
That's my one thing.

427
00:26:06,280 --> 00:26:10,720
I mean, as as a mom, being able
to have a something where I feel

428
00:26:10,720 --> 00:26:14,320
like I'm actually making a
difference in the world is so

429
00:26:14,320 --> 00:26:16,840
cool.
And I think even just like a

430
00:26:16,840 --> 00:26:20,000
corporate centered world in
general, it's it's it's cool,

431
00:26:20,120 --> 00:26:21,960
it's humbling.
I'm not rich anytime.

432
00:26:22,120 --> 00:26:26,480
You know, I'll be driving my
pink Mercedes anytime soon.

433
00:26:26,520 --> 00:26:30,680
But and, and you have the
businesses that are just,

434
00:26:30,680 --> 00:26:33,040
they're just funded, they're
just startups, you know, your

435
00:26:33,040 --> 00:26:36,760
Purinas that are just out there
to make their money and to meet

436
00:26:36,760 --> 00:26:41,160
the bottom line.
And you can tell, you can tell

437
00:26:41,160 --> 00:26:43,680
the differences.
That's hard.

438
00:26:43,680 --> 00:26:45,920
That was hard to see that with
Champion because I really like

439
00:26:45,920 --> 00:26:48,920
them.
And then all of a sudden, all of

440
00:26:48,960 --> 00:26:51,800
the things, because I work for
Champion pet foods right out of

441
00:26:51,800 --> 00:26:53,000
college.
And that was when they were

442
00:26:53,000 --> 00:26:55,680
like, we won't work with big
companies.

443
00:26:55,680 --> 00:27:00,680
Like I remember having to call
individual customers when we

444
00:27:00,680 --> 00:27:03,480
pulled out of Chewy because
Chewy sold to PetSmart or

445
00:27:03,480 --> 00:27:06,360
something like that.
And then, so now Chewy was big

446
00:27:06,360 --> 00:27:09,000
box store owned and we wouldn't
work with big box stores.

447
00:27:09,000 --> 00:27:12,840
We were committed to independent
and now look, and I think it's

448
00:27:12,840 --> 00:27:15,840
it's great that things like that
are accessible, but it was just

449
00:27:15,840 --> 00:27:19,240
so painful to watch them go back
on all of these promises that

450
00:27:19,240 --> 00:27:22,960
they've been making and then all
of a sudden they're making a

451
00:27:22,960 --> 00:27:26,000
grain inclusive food.
All of a sudden they're making

452
00:27:26,600 --> 00:27:31,040
and like ancient grains.
Yeah.

453
00:27:32,120 --> 00:27:37,400
Well, and like I was saying
earlier, it's like that that

454
00:27:37,400 --> 00:27:42,440
bottom line like missing out on
a part of the market.

455
00:27:42,440 --> 00:27:46,520
And I think that's why getting
back to like the green washing,

456
00:27:47,240 --> 00:27:56,840
it's, it is these big companies
mostly that are trying to grab

457
00:27:56,960 --> 00:28:01,720
market share in a market that
they know they don't they have

458
00:28:01,720 --> 00:28:06,000
no footing in.
So they have to use marketing

459
00:28:06,000 --> 00:28:11,760
tactics to try to grab that
dollar from the consumer because

460
00:28:11,760 --> 00:28:15,480
their product doesn't actually
fit in that market.

461
00:28:15,960 --> 00:28:17,200
And you know what?
That.

462
00:28:17,200 --> 00:28:20,640
Consumer wants, I think that's
exactly it.

463
00:28:20,680 --> 00:28:25,000
I think that the greenwashing
you see is from the money based

464
00:28:25,000 --> 00:28:27,920
companies or like the the ones
that are in it for the money.

465
00:28:28,480 --> 00:28:33,040
The actual health benefits are
from those passion or those

466
00:28:33,040 --> 00:28:36,240
vision driven companies and
they're just trying to copy

467
00:28:36,840 --> 00:28:39,120
because yeah, they see people
are out there.

468
00:28:39,120 --> 00:28:41,800
I mean, there's a supplement for
everything these days, which is

469
00:28:42,320 --> 00:28:48,640
cool, but it also now it's very
hard.

470
00:28:48,640 --> 00:28:51,600
You have to really do your
research to cut through the bad

471
00:28:51,600 --> 00:28:54,080
ones and that's hard.
I'm like, I just want some

472
00:28:54,080 --> 00:28:55,280
vitamin DI.
Don't know.

473
00:28:56,360 --> 00:28:58,840
There's like 8 million rules.
I just wanted some CBD.

474
00:28:58,840 --> 00:29:00,720
And then like you start
researching it and you're like,

475
00:29:00,720 --> 00:29:03,040
oh, got it.
It's 0% by available.

476
00:29:03,040 --> 00:29:07,800
Fantastic.
Yeah, yeah.

477
00:29:07,800 --> 00:29:10,200
And I think that's really it.
I think that's those business

478
00:29:10,200 --> 00:29:15,120
companies are the ones trying to
cling to what they see

479
00:29:15,120 --> 00:29:18,040
everybody's coming in for and
they're trying to do better and

480
00:29:18,040 --> 00:29:19,760
they're praying on that.
They are.

481
00:29:19,840 --> 00:29:26,520
They are very much praying on
people who have the interest of

482
00:29:26,520 --> 00:29:30,560
their pets at in at heart.
They want to do better and they

483
00:29:30,560 --> 00:29:33,920
just don't.
They haven't done the research

484
00:29:33,920 --> 00:29:37,520
and they don't understand.
They're praying on the the fact

485
00:29:37,520 --> 00:29:43,960
that they have dominated the
marketing in the industry for so

486
00:29:43,960 --> 00:29:49,920
long that people just trust them
and they shouldn't, they

487
00:29:49,920 --> 00:29:52,560
absolutely should not, but they
do.

488
00:29:53,520 --> 00:29:59,120
And I, but I think, you know our
that advertising that we have

489
00:29:59,120 --> 00:30:04,840
been subjected to over the last
80 some years, maybe longer, has

490
00:30:04,840 --> 00:30:12,560
just gotten so evil for lack of
a better word.

491
00:30:13,560 --> 00:30:18,920
They don't start outlawing
pharmaceutical ads on TVI think

492
00:30:18,920 --> 00:30:21,120
I'm going to boycott.
I think I might start flipping

493
00:30:21,120 --> 00:30:23,640
cars again.
Every time I see you and I'm

494
00:30:23,640 --> 00:30:26,240
like I'm done watching I'm
instantly mood ruined.

495
00:30:26,240 --> 00:30:31,080
Why did I just see a hepatitis
vaccine ad in the middle of my

496
00:30:31,240 --> 00:30:36,240
Real Housewives or whatever?
And then you and then you look

497
00:30:36,240 --> 00:30:39,960
at the background behind that.
But that's why we get along so

498
00:30:39,960 --> 00:30:42,000
well as I'm like, you start to
see the background.

499
00:30:42,000 --> 00:30:47,360
Well, it's not about the money.
It's about control of the media.

500
00:30:48,040 --> 00:30:50,000
And I just think that it's I
just think it's so sick.

501
00:30:50,000 --> 00:30:51,440
And it's the same thing with pet
food.

502
00:30:51,440 --> 00:30:54,520
They have control of everything.
You look at who owns or who

503
00:30:54,520 --> 00:31:00,840
Purina and like Hills and you
know all of those big names own,

504
00:31:01,040 --> 00:31:03,360
they own what, like 80% of the
veterinary hospitals in the

505
00:31:03,360 --> 00:31:07,680
United.
States yes and interestingly, I

506
00:31:07,680 --> 00:31:11,720
actually was just talking to I
just I just got to interview

507
00:31:11,720 --> 00:31:21,320
Doctor Billinghurst and I yes
and Colgate Palmolive, which is

508
00:31:21,320 --> 00:31:26,040
Hills just purchased a raw food
company in Australia.

509
00:31:26,040 --> 00:31:31,280
So I asked him, I was like, how
do you think?

510
00:31:31,280 --> 00:31:33,760
And I mean, obviously this is
all speculation and opinion, but

511
00:31:33,760 --> 00:31:36,760
like, how do you think because
you've been in this industry for

512
00:31:36,760 --> 00:31:40,120
so long, these big pet food
companies are going to have to

513
00:31:40,120 --> 00:31:44,160
start stepping back what they're
teaching veterinarians if

514
00:31:44,160 --> 00:31:46,040
they're getting into the raw
food market.

515
00:31:46,480 --> 00:31:49,040
And he would, of course, I, and
then he asked me what the pet

516
00:31:49,040 --> 00:31:52,920
food company was and I told him
and he was like, I've been

517
00:31:52,920 --> 00:31:56,960
wondering why their advertising
has gone crazy.

518
00:31:56,960 --> 00:31:59,880
Like I guess on TV they've been
advertising like crazy.

519
00:31:59,880 --> 00:32:03,080
And he's like, I understand why
they're doing, why they've been

520
00:32:03,080 --> 00:32:06,800
able to do that now.
That's such a weird one too,

521
00:32:06,800 --> 00:32:14,080
because I'm like, I guess it's
cool that it's becoming

522
00:32:14,080 --> 00:32:17,640
mainstream, but once it becomes
mainstream, that's when like the

523
00:32:17,920 --> 00:32:21,040
the crappy ones start sliding it
and I'm like, I don't want to

524
00:32:21,040 --> 00:32:25,840
call Stellan Chewy's crappy, but
it's definitely not one that I

525
00:32:25,840 --> 00:32:29,680
would choose.
I'm glad for brands like Primal.

526
00:32:29,680 --> 00:32:32,120
People talk a lot of crap about
Primal and I was actually just

527
00:32:32,120 --> 00:32:34,440
talking to a bunch of their reps
this weekend.

528
00:32:34,920 --> 00:32:39,920
It is such an incredible food.
That's so for the availability

529
00:32:39,920 --> 00:32:44,800
of it and it's such an
approachable option for people.

530
00:32:45,040 --> 00:32:48,000
Like if I can get people onto
Primal, I've won.

531
00:32:48,080 --> 00:32:49,960
I'm like, that is a you look at
the ingredients.

532
00:32:49,960 --> 00:32:52,920
It's at least whole food.
Is it the best food in the

533
00:32:52,920 --> 00:32:54,040
world?
No.

534
00:32:54,200 --> 00:32:57,840
Maybe we can move to Steve's
later on or something like that.

535
00:32:58,240 --> 00:33:00,600
But it's so approachable.
It's easy to find.

536
00:33:01,280 --> 00:33:04,360
It's yeah, not so scary.
And it's a little bit more

537
00:33:04,360 --> 00:33:07,000
accepted.
Brands like that.

538
00:33:07,000 --> 00:33:10,520
I'm, I'm really grateful for
whether or not whatever their

539
00:33:10,520 --> 00:33:12,840
intentions are, I don't know.
I think they at least started

540
00:33:12,840 --> 00:33:15,720
out well because the ingredients
are honestly great.

541
00:33:16,520 --> 00:33:20,080
It it actually is interesting
how available they are because

542
00:33:20,080 --> 00:33:23,680
like I have a a client in Alaska
and it's about the only thing

543
00:33:23,680 --> 00:33:26,120
she can get.
I'm like, OK, yeah, then that's

544
00:33:26,120 --> 00:33:27,680
what.
And they just started doing both

545
00:33:27,680 --> 00:33:30,320
boxes and I'm like, the prices
aren't bad.

546
00:33:30,320 --> 00:33:32,440
It's not enough to, like scare
people.

547
00:33:33,840 --> 00:33:35,640
Yeah, you can get it in your pet
supply plus.

548
00:33:35,640 --> 00:33:38,000
So that's what I'm saying, going
back to like the average

549
00:33:38,000 --> 00:33:42,240
consumer, making things
available to them.

550
00:33:42,240 --> 00:33:44,600
And that's why, like, I do like
my whole prey.

551
00:33:44,600 --> 00:33:48,400
Rabbit sticks.
It's whole prey, but it's just a

552
00:33:48,400 --> 00:33:51,080
crunchy little sausage.
It's got this cute pink label.

553
00:33:51,080 --> 00:33:53,400
It's approachable.
It's not so scary because then,

554
00:33:53,480 --> 00:33:56,520
I mean, I bring somebody in and
they see rabbit heads on the

555
00:33:56,520 --> 00:33:59,320
table and they're like, we are
in the wrong place.

556
00:33:59,320 --> 00:34:01,240
And I'm like, look to the PG
section.

557
00:34:01,240 --> 00:34:03,880
Like, don't run away.
I do.

558
00:34:03,880 --> 00:34:06,800
I braid everything like PG to
rated R and like, look away from

559
00:34:06,800 --> 00:34:10,159
the dead birds, go to the jerky.
It's at least human grade.

560
00:34:11,639 --> 00:34:13,320
Yeah.
Because it's a lot, Yeah.

561
00:34:13,320 --> 00:34:16,199
At times just getting people
thinking and getting their toe

562
00:34:16,199 --> 00:34:18,639
in the door.
And then you could be like, have

563
00:34:18,960 --> 00:34:22,800
you thought about swapping up
the Milk Bones for something

564
00:34:22,800 --> 00:34:25,480
better, you know?
But it's hard.

565
00:34:25,480 --> 00:34:27,920
It's these things.
I mean, I was watching cartoons

566
00:34:27,920 --> 00:34:32,800
with my son, and they're feeding
the dog kibble and little

567
00:34:32,800 --> 00:34:35,600
biscuits.
And it's so deeply ingrained in

568
00:34:35,600 --> 00:34:38,080
our society that you have to
kind of wean off of it.

569
00:34:38,080 --> 00:34:44,520
So that's how I'm like, I'm glad
that if your big box come, you

570
00:34:44,520 --> 00:34:49,360
know, your big companies are
starting to get into fresh food

571
00:34:49,360 --> 00:34:52,840
diets, even if it's gently
cooked and stuff like that, the

572
00:34:52,840 --> 00:34:55,360
vets are going to have to back
off.

573
00:34:55,440 --> 00:34:59,240
It's going to start being a
little bit more of an open door.

574
00:35:02,120 --> 00:35:08,080
And I think that overall that's
advantageous if we can catch

575
00:35:08,080 --> 00:35:13,720
that opening and maneuver it a
little bit, like we were talking

576
00:35:13,720 --> 00:35:17,600
about this before, it could be
good or it could just funnel

577
00:35:17,600 --> 00:35:21,480
people towards the junk.
Yeah, I think it needs to be

578
00:35:21,480 --> 00:35:23,560
kind of strategically handled.
Yeah.

579
00:35:23,640 --> 00:35:28,280
Well, and that's like I've been
saying forever, I don't like the

580
00:35:28,280 --> 00:35:32,920
farmer's dog's food, but I am
very grateful for their

581
00:35:32,920 --> 00:35:36,800
marketing budget because it had
it alone.

582
00:35:37,200 --> 00:35:40,560
I mean, it has brought in so
many other foods that are just

583
00:35:40,600 --> 00:35:48,080
like it, but it allow that they
have opened so many people's

584
00:35:48,080 --> 00:35:54,000
eyes to the idea that dogs
should not be eating that dry

585
00:35:54,400 --> 00:35:57,640
kibble every meal of their life
for their entire life.

586
00:35:58,200 --> 00:36:01,280
And so I'm, I'm very grateful
for that.

587
00:36:01,600 --> 00:36:05,160
And I my hope is that it's a
stepping stone for people.

588
00:36:05,360 --> 00:36:10,840
Are they the one who's it's one
of those that like their first

589
00:36:11,160 --> 00:36:14,680
couple lines of their ad or like
most of their ads are centered

590
00:36:14,680 --> 00:36:16,680
around overweight and obese
pets?

591
00:36:17,920 --> 00:36:21,280
I don't can't remember if it's
them or like Maeve or it's one

592
00:36:21,280 --> 00:36:24,800
of those like subscription
companies and I'm like weird

593
00:36:25,480 --> 00:36:29,280
because it's a high carb food.
However, we need to normalize.

594
00:36:29,680 --> 00:36:31,360
I say this in the nicest way
possible.

595
00:36:31,400 --> 00:36:34,080
I but I tell I'd say I'm like
the number one dog body shamer

596
00:36:34,800 --> 00:36:37,800
and you're welcome for it
because it's like we need to

597
00:36:37,800 --> 00:36:42,680
normalize critiquing our pets
weight more.

598
00:36:42,680 --> 00:36:47,200
I don't want to say like fat
shaming, but that is the easiest

599
00:36:47,200 --> 00:36:50,840
thing that you can do for your
dogs is to get weight off of

600
00:36:50,840 --> 00:36:54,920
them like I.
Think, I think it's so hard

601
00:36:54,920 --> 00:37:00,360
because, and I mean this in the
best possible way, it is, it is

602
00:37:00,960 --> 00:37:06,520
so hard for a person to look at
themselves in the mirror and say

603
00:37:06,520 --> 00:37:09,400
I need to make a change.
So if they're going to look at

604
00:37:09,400 --> 00:37:13,120
their pet and say their pet is
overweight and not look at

605
00:37:13,120 --> 00:37:16,440
themselves, like I think that's
why it can be so hard for

606
00:37:16,440 --> 00:37:19,880
people.
Yeah, I feel like we've gone

607
00:37:19,880 --> 00:37:28,120
through the wave of being fat is
bad and we're starting to shift

608
00:37:28,120 --> 00:37:33,440
it more to respect your body.
Your body is a temple.

609
00:37:35,160 --> 00:37:36,800
I'm trying to think about how to
work with this.

610
00:37:36,800 --> 00:37:41,560
Like I feel at least in
everything that I see because I

611
00:37:41,560 --> 00:37:44,840
I, I'm in CrossFit and it's a
very much like all bodies

612
00:37:44,840 --> 00:37:49,600
welcome all body types.
Like most of the most, a lot of

613
00:37:49,600 --> 00:37:52,520
that, the most amazing athletes
in CrossFit are what you would

614
00:37:52,520 --> 00:37:55,280
look at and say they're
overweight, but they're the

615
00:37:55,280 --> 00:37:58,080
strongest, most in shape people
ever.

616
00:37:58,520 --> 00:38:00,680
So it's like it doesn't matter
what your body looks like.

617
00:38:00,680 --> 00:38:03,120
And especially for women, like
we hit a point where it's like,

618
00:38:03,120 --> 00:38:04,880
you're just going to have a
muffin top.

619
00:38:05,360 --> 00:38:08,880
And it's not realistic for a
normal mom to get back to.

620
00:38:08,880 --> 00:38:11,840
Like, I'm, I know, I know.
I'm at the point now.

621
00:38:11,840 --> 00:38:14,240
I was talking to candy and I'm
like, it's really just unfair.

622
00:38:14,240 --> 00:38:17,640
You just drank half a gallon of
milk and polished off some Oreos

623
00:38:17,680 --> 00:38:21,320
and I think you lost 10 lbs.
I ate some Yeah.

624
00:38:21,320 --> 00:38:24,240
And like, went up two pants
sizes and I work out seven days

625
00:38:24,240 --> 00:38:25,680
a week.
I'm like, I'm so sick.

626
00:38:25,680 --> 00:38:29,960
I hate salad.
I don't want.

627
00:38:30,200 --> 00:38:34,280
Oh my gosh, girl, it turns.
Into a positive conversation

628
00:38:34,280 --> 00:38:40,320
versus a negative conversation.
Well, I mean in that regard,

629
00:38:40,320 --> 00:38:45,520
like I actually find I feel very
positive about what I do.

630
00:38:46,080 --> 00:38:48,480
To.
Keep myself healthy.

631
00:38:48,480 --> 00:38:54,640
Like, I don't look at what I do
as, like, I'm missing out on

632
00:38:54,640 --> 00:38:56,880
anything or I'm deprived of
anything.

633
00:38:56,880 --> 00:38:59,920
If I want some, if I want sugar,
I'm going to have sugar, Yeah.

634
00:39:00,160 --> 00:39:03,600
And I'm just going to do my best
to not feel bad about it.

635
00:39:03,600 --> 00:39:07,280
An hour later, yeah.
Well, and I was just actually, I

636
00:39:07,280 --> 00:39:10,640
had that revelation earlier
today because I'm like, I just

637
00:39:10,640 --> 00:39:15,040
naturally don't like breakfast.
And when I started doing

638
00:39:15,040 --> 00:39:17,880
CrossFit really heavily, I
started, I was getting pretty

639
00:39:17,880 --> 00:39:20,880
good, but I just like, I could
not put on muscle and like, I've

640
00:39:20,880 --> 00:39:25,800
always been a smaller person,
but I always just withheld

641
00:39:26,360 --> 00:39:29,760
calories to stay thin.
And that was easy for me.

642
00:39:29,760 --> 00:39:32,000
I'm just, I don't really have a
huge appetite anyway.

643
00:39:32,080 --> 00:39:35,160
But I, I didn't realize what a
negative relationship I had with

644
00:39:35,160 --> 00:39:38,560
food until I had to start eating
more.

645
00:39:38,760 --> 00:39:41,680
And it was really hard.
It was really hard to rewire

646
00:39:41,680 --> 00:39:44,000
because I'm like, I was
calculating how many calories I

647
00:39:44,000 --> 00:39:46,800
was getting and like how much
protein I was getting in a day

648
00:39:46,800 --> 00:39:49,520
and it was grossly under.
I'm like, how am I alive?

649
00:39:49,520 --> 00:39:52,680
Honestly, I was getting like
half of the calories I should be

650
00:39:52,680 --> 00:39:56,440
and and I'd come home from the
gym and eat like a zucchini and

651
00:39:56,600 --> 00:39:59,280
then I'm like, why can I not
gain muscle?

652
00:39:59,280 --> 00:40:02,240
And I'm like, I was eating like
5 grams of protein a day.

653
00:40:02,560 --> 00:40:06,440
And so now I'm aiming for 100
and it took me a long time, but

654
00:40:06,440 --> 00:40:10,560
now I get to the point where I'm
like, man, I need to prioritize

655
00:40:10,560 --> 00:40:14,120
protein and I don't even really
think about calories.

656
00:40:14,280 --> 00:40:17,760
I try to have gotten to a point
where I'm trying to figuring out

657
00:40:17,760 --> 00:40:22,120
quantity of what I'm eating
because I did like when my.

658
00:40:22,480 --> 00:40:27,000
Working out slows down, but it
it is a lot of mindset with it.

659
00:40:27,000 --> 00:40:29,800
I don't feel restricted.
If I want, if my body tells me

660
00:40:29,800 --> 00:40:32,120
to binge some chocolate, got to
be honest, I'm doing it.

661
00:40:32,160 --> 00:40:35,320
I have my wine still.
If I say like wine is poison,

662
00:40:35,320 --> 00:40:37,440
you can't have it, then I think
I want it more.

663
00:40:38,080 --> 00:40:42,640
You know what I mean?
And so now it's it's a lot of

664
00:40:42,640 --> 00:40:47,160
just, yeah, trying to have a
healthy relationship with

665
00:40:47,160 --> 00:40:48,600
things.
And I think about that with our

666
00:40:48,600 --> 00:40:51,360
pets too.
So getting back the pet side of

667
00:40:51,360 --> 00:40:58,560
things, but it is like it's not
depriving if your your dog a

668
00:40:58,560 --> 00:41:02,920
food, you're just prioritizing
longevity, you're prioritizing

669
00:41:03,360 --> 00:41:05,760
their health span.
Right.

670
00:41:05,840 --> 00:41:10,560
And it, I think it is very,
these two things are very

671
00:41:10,560 --> 00:41:14,800
intertwined, whether you start
getting yourself healthy first

672
00:41:14,800 --> 00:41:17,800
or you start getting your pets
healthy first, like it is, they

673
00:41:17,800 --> 00:41:21,640
are so intertwined.
You're going to eventually

674
00:41:22,120 --> 00:41:25,760
figure like you're going to at
least realize and make some

675
00:41:25,760 --> 00:41:28,440
changes for yourself if you
start making changes for your

676
00:41:28,440 --> 00:41:30,240
pet.
And I think that's a really good

677
00:41:30,240 --> 00:41:33,120
thing.
It's a really, really good thing

678
00:41:33,120 --> 00:41:36,200
with the AS.
Well as we know that our pets

679
00:41:36,200 --> 00:41:41,840
feed off of our mental like our
energy and so the more In Sync

680
00:41:41,840 --> 00:41:45,360
you both are, the better
holistic picture you're going to

681
00:41:45,360 --> 00:41:47,240
get.
Yeah.

682
00:41:48,800 --> 00:41:53,960
But yeah, so and and to kind of
further that thought, green

683
00:41:54,720 --> 00:41:57,680
washing in the pet industry, it
doesn't end in the pet industry.

684
00:41:57,680 --> 00:42:02,760
It is absolutely in everything
we buy for ourselves as well.

685
00:42:03,840 --> 00:42:08,520
So.
If you Start learning to read, I

686
00:42:08,520 --> 00:42:09,880
think that's one of the first
things.

687
00:42:09,880 --> 00:42:13,520
Start learning to read labels.
Not just the front, the pretty

688
00:42:13,520 --> 00:42:16,280
pack, you know, the front of
those pretty packages.

689
00:42:16,280 --> 00:42:21,360
Like I went to a Walmart the
other day for the first time and

690
00:42:21,360 --> 00:42:26,360
I don't know how long and I'm
just like a like it's overload

691
00:42:26,360 --> 00:42:31,640
for me.
I know, I'm, I'm sure I'm like

692
00:42:31,640 --> 00:42:36,040
in the minority.
I can't like I can't watch my

693
00:42:36,040 --> 00:42:39,520
nephew play a video game.
I can't walk into a Target or a

694
00:42:39,520 --> 00:42:45,640
Walmart and see this like, you
know, colors and bright and

695
00:42:45,640 --> 00:42:47,560
everything's bright and
everything's trying to grab your

696
00:42:47,640 --> 00:42:50,920
like it is overload for me and
I'm just like, I need to get out

697
00:42:50,920 --> 00:42:51,960
of here.
I cannot handle this.

698
00:42:52,760 --> 00:42:57,000
But when that's all you have
seen for years and years and

699
00:42:57,000 --> 00:43:00,080
years, you're like blind.
I'm learning.

700
00:43:00,080 --> 00:43:01,640
It's hard.
Yeah, yeah.

701
00:43:02,560 --> 00:43:05,800
So turning around those
packages, period, end of

702
00:43:05,800 --> 00:43:06,920
statement, I don't care what it
is.

703
00:43:06,920 --> 00:43:08,640
I don't care if it's for you or
if it's for your pets.

704
00:43:08,640 --> 00:43:10,560
Turn around those packages and
look at the ingredients.

705
00:43:11,000 --> 00:43:12,600
Are you comfortable with those
ingredients?

706
00:43:12,600 --> 00:43:14,320
I think that's a really good
place to start.

707
00:43:14,800 --> 00:43:19,200
Yeah, and that's, that's a lot
of what I try to preach is like

708
00:43:19,760 --> 00:43:22,440
conscience or conscious
consumerism.

709
00:43:22,680 --> 00:43:27,160
Like it's hard.
It it is a lot to learn.

710
00:43:27,160 --> 00:43:30,480
Like I, I This is why I'm
excited to talk more on on the

711
00:43:30,480 --> 00:43:35,200
human side of things.
But I deal a lot with parents

712
00:43:35,680 --> 00:43:39,120
now who are like, my God, I can
barely get to the grocery store.

713
00:43:39,120 --> 00:43:42,560
It is as it is like if I have to
turn over every single label,

714
00:43:43,680 --> 00:43:47,200
you get better at it.
You know, you know what to look

715
00:43:47,200 --> 00:43:49,520
for.
If I see certain tag words on

716
00:43:49,520 --> 00:43:52,680
the label, I'm immediately not
even going to spend my time on

717
00:43:52,680 --> 00:43:54,800
it.
I'm at least I know with like

718
00:43:54,800 --> 00:43:57,800
certified organic, I still am
going to turn it over.

719
00:43:57,800 --> 00:44:02,400
But I know that we're, we're
missing out on some stuff, you

720
00:44:02,400 --> 00:44:06,160
know, or if I go to ALDI that
that takes a little bit of the

721
00:44:06,160 --> 00:44:10,720
guesswork out of it for me.
But I'm like, marshmallows have

722
00:44:10,720 --> 00:44:14,320
red dye in them.
Everything has dye in it.

723
00:44:14,320 --> 00:44:18,040
I can't buy pepperoni that
doesn't have BHA and BHT.

724
00:44:18,440 --> 00:44:20,680
My son loves pepperoni.
I love pepperoni.

725
00:44:20,680 --> 00:44:23,360
And I don't want to deprive them
of all of the fun things.

726
00:44:23,360 --> 00:44:25,760
I mean, I grew up on Cap'n
Crunch and purple ketchup.

727
00:44:25,760 --> 00:44:27,880
Do you remember that purple
ketchup from like the, I don't

728
00:44:27,880 --> 00:44:30,320
know, 2000?
No, but do you remember Clear

729
00:44:30,320 --> 00:44:33,640
Pepsi?
I mean, it's just made me.

730
00:44:33,640 --> 00:44:37,960
Think back I guess.
How do they make it clear?

731
00:44:38,200 --> 00:44:41,520
I don't know, I guess they just
didn't put the caramel color in

732
00:44:41,520 --> 00:44:42,560
it.
I have no idea.

733
00:44:42,960 --> 00:44:46,680
But I think they're, they're
like all of these things that we

734
00:44:46,680 --> 00:44:51,080
remember that are, you know,
they all of it was so very

735
00:44:51,080 --> 00:44:53,480
nostalgic and absolutely
horrible for us.

736
00:44:54,920 --> 00:44:59,080
Well, that's what tricks, tricks
tried to take artificial food

737
00:44:59,080 --> 00:45:02,360
coloring out.
But then people were furious

738
00:45:03,080 --> 00:45:06,760
because they're like, you're
ruining their memories.

739
00:45:08,760 --> 00:45:10,640
Please.
And so then they went back and

740
00:45:10,640 --> 00:45:13,120
they added them back in and
they're like, we tried, you guys

741
00:45:13,120 --> 00:45:14,880
didn't like it.
And I'm like, that's so

742
00:45:14,880 --> 00:45:16,480
disappointing.
Like you're so close.

743
00:45:17,240 --> 00:45:19,320
If they would have done that and
succeeded, would others have

744
00:45:19,320 --> 00:45:22,560
followed suit?
So no, Kellogg is like, we're

745
00:45:23,160 --> 00:45:27,360
not going to do that.
Well, and I I wonder because I

746
00:45:27,360 --> 00:45:31,800
think West Virginia just banned
all artificial food coloring.

747
00:45:31,800 --> 00:45:34,160
I did see that what a random
state to do that.

748
00:45:34,400 --> 00:45:39,080
Very random state to do that.
And so I wonder if that applies

749
00:45:39,240 --> 00:45:42,840
to pet food or not or just
human, human food.

750
00:45:43,040 --> 00:45:48,560
And I also wonder how that is
going to work because, you know,

751
00:45:48,560 --> 00:45:52,680
a company makes what they make
and distributes it to every

752
00:45:52,680 --> 00:45:54,760
state.
So are they just no longer going

753
00:45:54,760 --> 00:45:56,760
to distribute to West Virginia?
Yeah.

754
00:45:56,760 --> 00:45:59,440
Or are they going to change
their products so that they can

755
00:45:59,440 --> 00:46:01,960
distribute?
Like California banned them a

756
00:46:01,960 --> 00:46:03,600
while ago.
Or at least.

757
00:46:03,840 --> 00:46:06,600
I don't think all of them.
Is that all?

758
00:46:06,800 --> 00:46:09,520
I didn't think they did all.
Of them, if you're watching this

759
00:46:09,520 --> 00:46:13,040
and you know the answer to put
it, because I just watched to

760
00:46:13,040 --> 00:46:15,640
die for and then I followed
that.

761
00:46:15,640 --> 00:46:18,800
I was like binge watching the
health documentaries and I

762
00:46:18,800 --> 00:46:20,840
followed that up right with Food
Inc.

763
00:46:20,840 --> 00:46:23,720
And that's what they're saying.
They're like, OK, sure, it's

764
00:46:23,720 --> 00:46:28,000
just one state, but if you get
enough individual states, I

765
00:46:28,000 --> 00:46:30,280
mean, what are these?
What are these foods going to

766
00:46:30,280 --> 00:46:32,520
do?
Just not sell?

767
00:46:32,680 --> 00:46:34,840
They're going to make a, you
know, are they going to make a

768
00:46:34,840 --> 00:46:37,160
new product just to sell in that
one state?

769
00:46:37,400 --> 00:46:38,960
No, eventually they're going to
fold.

770
00:46:39,760 --> 00:46:44,640
And that's what's so frustrating
about like the Vani Hari food

771
00:46:44,640 --> 00:46:47,200
babe situation.
She's like, we're not asking you

772
00:46:47,200 --> 00:46:50,240
to make a new product, just sell
us the Canadian Fruit Loops.

773
00:46:50,240 --> 00:46:53,680
Like it's still a junk food.
We just wanted to not be maybe

774
00:46:53,680 --> 00:46:56,160
poisonous.
And it's so frustrating to me.

775
00:46:58,200 --> 00:47:00,440
My my favorite one that I like
to bring up.

776
00:47:00,440 --> 00:47:01,320
I don't know if it's my
favorite.

777
00:47:01,320 --> 00:47:05,080
I think it's my least favorite.
But the nutrient shake that they

778
00:47:05,080 --> 00:47:09,000
give to cancer patients?
Oh yeah, yeah.

779
00:47:09,440 --> 00:47:14,720
Has it had red 3IN it which was
proven carcinogenic?

780
00:47:15,360 --> 00:47:18,400
I I went.
You're feeding cancer to cancer

781
00:47:18,400 --> 00:47:26,400
patients, my God. 2 Two years
ago roughly, I went my aunt my

782
00:47:26,800 --> 00:47:29,960
my uncle's wife so she, I wasn't
blood related to her, but

783
00:47:29,960 --> 00:47:35,200
anyway, she was in the hospital
because she had lung cancer and

784
00:47:35,480 --> 00:47:40,800
I went up there with my mom to
see her and I'm, I'm I, I'm

785
00:47:41,000 --> 00:47:44,080
literally in this hospital.
First of all, I hate being in a

786
00:47:44,080 --> 00:47:49,200
hospital and I'm looking at the
all of all of the food that has

787
00:47:49,200 --> 00:47:54,320
been brought to her and it is
100% sugar and carbs.

788
00:47:54,560 --> 00:47:59,560
It was macaroni and cheese.
It was like apple juice or grape

789
00:47:59,600 --> 00:48:02,160
juice.
It was pudding, jello pudding.

790
00:48:02,480 --> 00:48:06,720
I mean, oh, did I lose you on
Instagram again?

791
00:48:11,160 --> 00:48:17,040
Oh, OK, no worries.
We'll just wrap up.

792
00:48:26,240 --> 00:48:34,920
Yeah, yeah, hang on, hang on one
second.

793
00:48:34,920 --> 00:48:38,200
Let me let me wrap up this
Instagram real quick.

794
00:48:38,200 --> 00:48:41,440
All right, guys.
So yeah, we are seeing the what

795
00:48:41,440 --> 00:48:44,400
what Lauren was just saying
because we're still live on

796
00:48:44,400 --> 00:48:49,160
YouTube is that we're seeing the
exact same things with cancer

797
00:48:49,160 --> 00:48:51,480
and pets.
They are still recommending

798
00:48:51,480 --> 00:48:55,560
these really high carbohydrate
diets that, by the way, also

799
00:48:55,560 --> 00:48:59,880
have rancid fats all over them.
All of this is horrible for us

800
00:48:59,880 --> 00:49:02,360
and for our pets.
I'm just going to go ahead and

801
00:49:02,360 --> 00:49:05,080
wrap it up on Instagram.
Thank you guys so much for being

802
00:49:05,080 --> 00:49:08,040
here with us today.
If you have more questions about

803
00:49:08,040 --> 00:49:11,720
greenwashing in the pet
industry, you can DM either one

804
00:49:11,720 --> 00:49:13,800
of us.
She's a Girls gone Raw Pet

805
00:49:13,800 --> 00:49:16,280
Health, and I'm at the Pet
parenting Reset.

806
00:49:16,280 --> 00:49:19,560
And yeah, love to answer your
questions.