March 18, 2025

191. How to Boost Your Dog’s Health with Vegetables | Green Juju’s New Vitality Blend

We know that as facultative carnivores, dogs need a variety of foods including vegetation for optimal gut and immune health.

Green Juju has been leading the way for many years and they have finally released their 4th blend called Vitality!

Billy joins me to talk more about the benefits of vegetables and their new Vitality blend!

Send us a text

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Welcome back pet parent.
We are so excited this week as

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we are every week, but this
episode is extra special because

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this happens to be our guest
fifth time on the show.

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You guys love him so much and
I'm just so excited to keep

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bringing him back to you.
He's such a wealth of knowledge

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and the company he works for
just keeps bringing us

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incredible product after
incredible product.

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They're so innovative.
They have already announced so

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much this year, but we're going
to be talking today to Billy

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Hookman from Green Juju, and
we're talking about their new

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Vitality vegetable blend, which
is so exciting for so many

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reasons.
So welcome, Billy.

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First of all, let's get you on
the show and have you join me

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first.
Well, thank you.

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I actually had no idea was my
fifth time.

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So thank you for enduring me and
my, you know overtime.

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So appreciate that.
Well, it is a big deal to me to

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have somebody who cares enough
to continue to come back and

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speak to pet parents and help
educate so we can continue to do

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better for our pets.
But Green Juju has, you guys

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have just been putting out so
many incredibly innovative

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products lately.
And I think going back to how

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Green Juju all started with the
vegetable blends, bringing in a

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new blend with Vitality is
something that needs to be

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highlighted because it feels
like Green Juju, like going back

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to its roots.
So I'd love for you to talk a

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little bit.
I have, I'd like to go over all

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of the blends again just so we
can kind of compare them all and

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see how they all really work
together.

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But do you want to talk a little
bit 1st about like, why bring a

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new veggie blend to the market?
What Gap did did you guys feel

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like was there that you needed
to create a new veggie blend

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well?
I feel like, you know, there's a

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lot obviously that goes on
behind the scenes and it's, it's

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actually kind of funny because
I'm going back to your earlier

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point about, you know, coming
out with a lot of stuff this

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year.
The plan this year was to

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support stuff that we'd kind of
already done, you know, maybe

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maybe take some time off from
new products, etcetera.

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But then we get ideas and those
ideas come and and we feel like

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they have to be on the market.
And so we don't like to rest

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apparently at all.
And I don't think we're done

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this year, But that's a that's a
discussion for a whole another

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day.
Going back to, you know, I just

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lost.
OK, that that's actually pretty

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good for me.
Usually I lost my lose my train

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of thought like 14 times, not
usually right at the beginning.

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So that's pretty good for me.
OK.

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And then you know me, I go off
on tangents, which then I lose

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the original question, but I
remember the original question.

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So going back behind the scenes,
I feel like since I'll actually

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have been in Green Juju for four
years coming up on in June, and

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I feel like this idea of a
fourth blend has been kicking

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around for a long time.
And I feel like it's been

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kicking around because, you
know, Kelly did such an

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incredible job developing those
first blends and felt like there

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was something there to to sort
of round out those blends.

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But we wanted the right idea to
be able to do that.

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We wanted to be able to, you
know, I find, and I would say

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this is true of anyone who works
in in nutrition and product

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development, you just evolve so
much over time.

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And I feel like with with this
and the blends, we got to the

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right idea and then it's a new
thing.

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But then we went back to what
Kelly had been doing in the

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beginning.
And it was such an interesting

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thing to watch her not only go
through like the formulation on

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this, because this is her.
This is her jam.

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This is how she this is, you
know, something she invented.

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This is something, this concept,
this is something she was doing

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education on long before I was
there.

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And so I was just excited as
someone who works for her to

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watch the process and, and to go
through that.

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And so the idea came from, I
hope I don't get this wrong

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because I'm not the one who made
it, but the idea comes from

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evolving into this concept we've
done of a different color and

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different color antioxidant
subsets.

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And pink and purple foods have
such powerful antioxidant

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combinations that we thought it
was different enough from the

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other blends.
I think they all, and that's

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something we talked about, they
all do something synergistically

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together, I feel like, and
provide enough diversity of

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foods together.
But you want what each one of

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these things to, to have its own
base.

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And so with this one, you have
not only those pink and purple

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blends, but sorry, fruits and
vegetables, but you also have

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Venice and bone broth.
So I think it was kind of a cool

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concept too.
And one of the reasons it's

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called Vitality is because it's
kind of a warming blend

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depending on your dog.
And, and I got to tell you, I've

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been learning so much about this
since I started going on tour

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with Rita.
Just, you know, we did our first

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3 events, we're doing stuff
throughout the year and just

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learning so much more.
I already took stuff back from

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my own dog in order to kind of
tweak some of these things

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because I've been out here
before.

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I'm all numbers, math and and
science, and so the energy part

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of feeding and that kind of
thing has always eluded me to

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some degree.
But I'm learning more from Kelly

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and and Rita and some of some,
you know, other people who, who

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I've become close with.
And so I really think this is a

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good.
I think a lot of times we focus

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on cooling because we assume so
many dogs are warm, but I

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actually have a cool dog.
So he is, he is all of the, he

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has all of the traditional
markers for always under

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blankets, always between your
legs always.

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And so, you know, in trying to
incorporate more of those

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things, I incorporate all the
blends.

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But having an option for those
dogs I think is a really good

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thing too.
So to go back, Vitality is an

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addition to just greens,
Bailey's blend and the Golden

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Blend.
So just greens, I don't know.

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Do you want to go through some
of the fun things?

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What do you like about each of
these blends and how they kind

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of like will put together?
Well, my favorite, I would say,

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I break them into kind of like 2
categories and that is the green

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blends.
And then that will be Golden

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Blend and Vitality Blend because
I think the Golden Blend and

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Vitality Blend are in my opinion
more specific in different ways

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where in Bailey's blend and just
greens are sort of a similar

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concept, but you're achieving
that concept in different ways.

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So what I mean by that is say
you are looking at just greens,

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what you have there is you have
high antioxidant foods, you have

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your herb for detoxification.
And so you're going to get a

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different antioxidant set in
that than you are Bailey's

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blend.
So at Bailey's blend, you might

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get the sulfur compounds that
are in broccoli, for example,

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that are, you know, anti cancer
and and do a myriad of other

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things in just greens.
You might you have kale and

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dandelion greens, which you
know, kale's going to be really

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high, for instance, in beta
carotene, which is precursor to

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vitamin A.
And so that's a really strong

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antioxidant.
And so with all these things

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you're going to get, you know,
in these green lens, you're

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getting these, you're using
plants for what they're supposed

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to be used for, which is fiber,
which is antioxidants, which is

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vitamins and minerals.
And they're also very, very low

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in carbohydrates.
And that's a super important

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part of this because I really
think it doesn't matter.

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So whatever you feed your dog
doesn't matter if it's if it's

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kibble, doesn't matter if it's a
combination, doesn't matter

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whatever you're feeding your
dog.

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If you just reduce the
carbohydrates as much as

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possible, you'll get a better
health outcome in the short term

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and the long term, in my
opinion.

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Short term being quality of life
generally and you know what,

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avoiding disease conditions and
then healthier aging as time

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goes on.
And So what I like, what I love

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about both of these things is
they fit into any diet,

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including say like ketogenic
diets or dogs.

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You know that you're trying to
reduce, say that you have a have

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heavy yeast animal and you're
trying to there's, there's many

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different methods for getting
over yeast.

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But the one that I'm talking
about is kind of the starve out

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method, which which is actually,
we had a dog on our feeding

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trial that this were a frank
bulldog that worked out really

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well with this.
And that's basically providing

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almost no carbohydrates.
And so that could you could

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still use the green blends in
conjunction with a diet like

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that in order to get some of the
other constituents that we know

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they need.
And so I think out of, I always

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hate to take to have favorites,
but I feel like out of the four,

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those two are my favorites in my
own personal use.

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And then both of them having
some of those, you know, smaller

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amounts of those detoxifying
foods and antioxidant foods like

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turmeric and lemon and ginger.
And I do think too, if you look

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specifically at the parsley in
just greens or the cilantro in

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Bailey's blend, those are two of
my kind of favorite herbs in

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general that you use for cooking
and they taste really good and

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they smell really good.
That's part of their antioxidant

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content.
That's part of.

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Have to interrupt you because
yeah, I hate cilantro so much.

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I'm one of those people that
cilantro tastes like soap to me.

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So I just have to disagree with
you.

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Cilantro a when when we make
food at home, it's like a tacos

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or something or like a Taco
bowl.

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It's essentially a cilantro
salad on top of it.

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And so that would be your your
worst nightmare, but for for

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normal people.
Normal people, thank you.

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Yeah.
So for normal people, but those,

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the compounds in there, those
volatile oils like the, the

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smell, and they actually lead to
a higher antioxidant amount than

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even say your traditional like
greens and that kind of thing.

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And so, you know, I think Kelly
had a lot of foresight when she

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was putting those together and
putting those detoxifiers in

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there because we know that those
are sort of powerhouse

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detoxifiers.
And, and each one of those has,

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again, it's a different method
of doing it.

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So if you're you just want to
use the the green blends because

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they're 3% at carbs or something
like that, then you can rotate

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between those and you'll be
getting a ton of benefits from a

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lot of different things.
OK, I, I have to interject a

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story because I, I just, I have
to with, with cilantro.

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I, I love parsley actually.
So that's like, I'm good.

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That's my saving grace right
now.

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Because I had a session with
Michelle Thomas, magical Mets

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Michelle a while back and she
was supposed to be tapping into

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my dog.
And she wound up telling me more

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about me than anything else.
And she gave me this like, list

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of foods, vegetables
specifically, and herbs that I

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needed to be including in my
diet more.

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And one of them was cilantro.
And I literally went on my

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social media and I'm like, help
me, What do I do?

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I can't do this.
And so I had her, she talked to

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a couple of my cats.
And then my cats were like, it's

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OK, you don't have to eat a sand
shrimp.

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Because I was legitimately like,
well, I'm like, Oh my gosh, I

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need to be eating this.
And I cannot eat this.

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I cannot stomach this.
I cannot make this happen.

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I can't do.
It did you do you think about

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like the sauce supplement?
I mean no, Why would I do that?

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No, I'm just saying if your body
needs it, you could have like

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taken it.
You could have taken it in like

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a pill.
I'm not saying like an extract,

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like there's probably someone
who sells like a like a gel,

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like a capsule of of cilantro.
There probably is like people

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that make their own at home.
Yeah, no, I take so many

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supplements as it is.
I just cut back on all of my

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supplements.
I feel so fortunate to have so

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many incredible people in my
life that know so much and do

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like energy work.
As much as this is not the

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person, Billy is not the person
from everybody talking about

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energy work with on this
podcast, but I have so many

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people in my life that do energy
work and it has been so helpful

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for me.
So my cats had my back and they

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were like, don't worry, don't
worry, don't eat the sand, OK.

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But to stay on this topic of the
phytonutrients in all of these

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plants, there are specific
functions and you've mentioned

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some of them.
But I'd like to go just a little

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bit deeper because you said
you've you've said a couple of

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times detoxification.
Can you talk a little bit more

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about the role that
phytonutrients have in

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detoxification and why it is so,
especially the way we Live

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Today, the way our animals Live
Today?

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Yeah, I feel like all of our,
you know, animals are in sort of

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like, and people as well are in
constant defense mode.

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I feel like they're just
constantly being bombarded with,

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you know, things they weren't
evolutionarily bombarded with,

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you know, be it pollution and
chemicals and, and things in the

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water and bad food and, and just
in general, I think we're we're

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all in chemically and, and that
kind of thing.

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00:13:37,240 --> 00:13:40,640
And so this is one of the things
actually that Kelly's been

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talking about for years, which
is these connect any of the

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00:13:44,400 --> 00:13:48,360
veggie blends, doesn't matter
what it is like because

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phytonutrients and antioxidants.
So, so I'm, I'm trying to think

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00:13:52,720 --> 00:13:57,920
about how to put this.
So this is essentially rather

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00:13:57,920 --> 00:14:00,600
than supplements.
So this is a good way to put it.

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00:14:01,200 --> 00:14:05,120
So rather than supplements where
you're where like say you're

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having a tincture or something
like that, which is necessary in

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some cases, which is a lot more
concentrated where you're trying

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00:14:11,720 --> 00:14:16,160
to achieve a specific goal.
So this is more like, so the

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average food has like 8000
different phytonutrients in it.

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So these are all, it's very
small, complex antioxidants,

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vitamins, minerals.
And this to me is more about the

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base of all of those things
versus one specific thing

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versus, you know, I'm looking
for this specific nutrient.

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Because what we find I think in
nutrition in over the last, you

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00:14:41,680 --> 00:14:43,720
know, I don't know how long I've
been doing this, like 12 years

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00:14:43,720 --> 00:14:46,560
or something.
What I find is that once we

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00:14:46,920 --> 00:14:51,760
start to analyze specific parts
of nutrition, what happens and

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00:14:51,760 --> 00:14:55,000
nutrients is we lose the forest
for the trees.

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So what you get there is
essentially thing is really we

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know that this nutrient is
really beneficial.

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00:15:02,920 --> 00:15:05,640
So we're going to pull it out of
the food and make it very

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concentrated, which you can do
that.

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But for me, I think the body
evolves to to be getting lower

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levels of especially for just
general health.

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00:15:15,760 --> 00:15:17,920
Like we're talking about making
up a diet.

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00:15:18,200 --> 00:15:20,840
We're not talking about I'm
doing this for this specific

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purpose.
Like if I was going to make up

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any dog's diet, just generally
to start with before they even

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look at supplements, I would say
our food, our milk in our blends

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and make it, make that be your
base.

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And then once your start there,
then you see if you need

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supplements.
This is all of these blends, but

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I think especially the green
blends are going to be just low

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level general detoxifiers,
meaning you're getting, you

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know, 8, whatever the number is
like 8 different plants in each

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00:15:54,200 --> 00:15:58,360
one of those things that we know
have high levels of, of not only

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00:15:58,360 --> 00:16:01,760
those, but vitamins like vitamin
K and, and all of these

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00:16:01,760 --> 00:16:04,200
different things.
So that to me is the most

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00:16:04,200 --> 00:16:08,720
important part in detoxification
is like sometimes we need more

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00:16:08,720 --> 00:16:13,160
than that.
But let's start at that baseline

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00:16:13,360 --> 00:16:16,360
that sort of, you know, when I
talk about this a lot with the

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00:16:16,360 --> 00:16:20,120
microbiome, but that starts with
more diversity and sort of a

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00:16:20,120 --> 00:16:25,160
gentle detox, everyday detox.
And then if your dog, you know,

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00:16:25,160 --> 00:16:28,120
has a genetic liver issue and
you need to do milk Thistle or

287
00:16:28,120 --> 00:16:32,520
whatever, whatever, whatever you
need to do, you can do that.

288
00:16:32,520 --> 00:16:35,040
But this is a good like starter
place.

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00:16:35,440 --> 00:16:37,520
And then it goes beyond
detoxification.

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00:16:37,760 --> 00:16:42,040
It goes into just a broad base
of a whole, you know, it goes

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00:16:42,040 --> 00:16:45,600
into the fiber piece, which you
know, has been, you know, very

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00:16:45,600 --> 00:16:49,800
central on my mind for, you
know, even more so since joining

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00:16:49,800 --> 00:16:52,200
Green Juju and seeing some of
the results, some of the work we

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00:16:52,200 --> 00:16:54,560
do.
But then it goes back to fiber.

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00:16:54,560 --> 00:16:58,160
Then it goes back to all these
other instances why you should

296
00:16:58,160 --> 00:16:59,560
be doing it.
So I think, I think that's the

297
00:16:59,560 --> 00:17:02,520
most important part with these
is that gentle detox.

298
00:17:04,079 --> 00:17:06,839
So I want to put a pin in the
fiber piece for the moment

299
00:17:08,160 --> 00:17:11,160
because I think it is very
important, but I think it leads

300
00:17:11,160 --> 00:17:15,960
into another topic that we can
possibly talk about another

301
00:17:15,960 --> 00:17:20,440
time.
Are there specific combinations

302
00:17:20,440 --> 00:17:23,040
and any of these vegetable
blends or maybe all of these

303
00:17:23,040 --> 00:17:28,000
vegetable blends that you think
are especially beneficial at

304
00:17:28,000 --> 00:17:31,200
improving the health like
mitochondrial health and energy

305
00:17:31,200 --> 00:17:33,880
production?
Do you feel like vegetable for

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00:17:33,880 --> 00:17:37,840
dogs specifically, that
vegetables are going to aid in

307
00:17:37,840 --> 00:17:42,360
these processes better maybe in
some of these blends than

308
00:17:42,360 --> 00:17:44,280
others?
Or is it just all about rotating

309
00:17:44,280 --> 00:17:47,800
these blends to get the most
variety possible?

310
00:17:47,800 --> 00:17:53,320
Think that you're, I think
you're if you're talking about

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00:17:53,320 --> 00:17:56,200
energy, energy production, if
you're talking about some of

312
00:17:56,200 --> 00:18:00,720
these other things that's gone.
I think the the blends play a

313
00:18:00,720 --> 00:18:02,800
big role in that, but in a
different way.

314
00:18:03,040 --> 00:18:07,680
I feel like the way that they
play their role is.

315
00:18:08,360 --> 00:18:11,440
So if you're talking about,
let's just focus, let's just say

316
00:18:11,560 --> 00:18:16,000
energy and where that comes
from, I'm a huge advocate for

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00:18:16,000 --> 00:18:20,040
using the correct thing for what
it's good at.

318
00:18:20,400 --> 00:18:22,760
So for me, when you're talking
about energy, when you're

319
00:18:22,760 --> 00:18:25,560
talking about fat soluble
vitamins, when you're talking

320
00:18:25,560 --> 00:18:29,200
about protein, fat, all those
things that's going to that's

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00:18:29,240 --> 00:18:31,840
going to be in the animal realm,
that's going to be in the more

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00:18:31,840 --> 00:18:34,400
efficient animal realm for doing
those things.

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00:18:34,880 --> 00:18:39,960
But all of those things have
processes that the body goes

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00:18:39,960 --> 00:18:41,600
through.
And when your body goes through

325
00:18:41,600 --> 00:18:44,160
processes, there's waste in
those processes.

326
00:18:44,160 --> 00:18:47,200
There is aiding in those
processes.

327
00:18:47,200 --> 00:18:50,800
And that's where I really think
the veggie blend shine is to

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00:18:50,800 --> 00:18:54,560
help in detoxifying those
processes and aiding in those

329
00:18:54,560 --> 00:18:59,400
processes, which is interesting
because, you know, I think we

330
00:18:59,400 --> 00:19:03,600
get stuck on the idea that
because something is so much

331
00:19:03,600 --> 00:19:07,320
less a part of the diet
calorically that it's not as

332
00:19:07,320 --> 00:19:10,640
important.
But it is all these very micro

333
00:19:10,640 --> 00:19:12,880
things are as important as each
other.

334
00:19:13,280 --> 00:19:16,360
So we might it leads people to
sort of like make statements

335
00:19:16,360 --> 00:19:21,480
like, you know, well, you know,
and dogs and cats need mostly

336
00:19:21,480 --> 00:19:24,440
animal products, meat, you know,
that sort of thing.

337
00:19:24,880 --> 00:19:27,160
So what are plants even really
doing?

338
00:19:27,600 --> 00:19:30,000
But just because they're making
up that small amount, and we

339
00:19:30,000 --> 00:19:32,600
know that now through through,
you know, more research.

340
00:19:33,000 --> 00:19:36,840
And so I think aiding in those
processes is is equally as

341
00:19:36,840 --> 00:19:39,080
important.
But then it goes also back to

342
00:19:39,080 --> 00:19:42,240
just aiding in everyday life and
making things easier on your

343
00:19:42,240 --> 00:19:44,280
body.
And I think that's maybe the

344
00:19:44,280 --> 00:19:47,480
biggest part.
Yeah, no, I'm, I'm glad you said

345
00:19:47,480 --> 00:19:50,440
it that way because I think, and
I know we talked about this

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00:19:50,440 --> 00:19:55,600
before on another episode,
there's still a fairly decent

347
00:19:56,120 --> 00:19:59,840
population of people who just
think that dogs don't need

348
00:19:59,840 --> 00:20:03,080
vegetables at all.
And it they really can be such

349
00:20:03,080 --> 00:20:10,200
an important part of the exactly
what you just said, all the

350
00:20:10,200 --> 00:20:16,320
processes in the body to live,
to thrive versus just, you know,

351
00:20:16,320 --> 00:20:22,200
surviving, which I think is the
goal with our pets, but in

352
00:20:22,200 --> 00:20:28,360
addition to the vitality blend.
That is new that I know so many

353
00:20:28,360 --> 00:20:31,840
of us are just anxiously waiting
to get a hold of at the same

354
00:20:31,840 --> 00:20:37,400
time you guys went ahead and did
the freeze drying process on all

355
00:20:37,400 --> 00:20:39,720
of the rest of the blend.
So you've had the freeze dried

356
00:20:40,120 --> 00:20:46,320
just greens for quite a while.
I actually, for my very picky

357
00:20:46,320 --> 00:20:49,400
Princess dog, tend to prefer the
freeze dried.

358
00:20:49,400 --> 00:20:55,680
I find it easier to hide in her
food because she's not a fan of

359
00:20:55,800 --> 00:20:57,720
vegetation.
And so I just find that the

360
00:20:57,720 --> 00:21:00,440
freeze dried is, is easier for
us that way.

361
00:21:00,440 --> 00:21:05,280
So I'm really excited about the
rest of the blends, including

362
00:21:05,280 --> 00:21:07,800
the vitality blend being freeze
dried.

363
00:21:07,800 --> 00:21:12,240
And I did have some questions
about it, but I would love for

364
00:21:12,240 --> 00:21:15,640
you to just, if you have
anything to say about freeze

365
00:21:15,640 --> 00:21:19,000
drying these before I ask my
crazy questions, go ahead.

366
00:21:20,440 --> 00:21:25,560
Well, I think the, the important
thing to note about production

367
00:21:25,560 --> 00:21:30,600
in general and about how we view
things is, you know, we view

368
00:21:30,600 --> 00:21:34,480
things through the lens of like
in the field over the last maybe

369
00:21:34,480 --> 00:21:40,040
like 1520 years, we view things
in the realm of how raw is

370
00:21:40,040 --> 00:21:43,840
something, how raw is it?
We need it to be as raw as

371
00:21:43,840 --> 00:21:45,760
possible.
And if it's as raw as possible,

372
00:21:45,760 --> 00:21:47,440
it's going to be the best
possible choice.

373
00:21:47,560 --> 00:21:51,920
And I think there is a obviously
a lot of merit in not over

374
00:21:51,920 --> 00:21:56,120
processing your foods or not,
you know, you know, in feeding

375
00:21:56,120 --> 00:22:00,720
things that are just frozen and
not processed beyond that.

376
00:22:00,880 --> 00:22:03,840
However, you actually have to
look at the data when you look

377
00:22:03,840 --> 00:22:06,240
at some of the stuff.
So I mean, there are studies

378
00:22:06,240 --> 00:22:10,600
that show that if you are
picking fruit for berries, for

379
00:22:10,600 --> 00:22:15,160
example, at their peak and
freeze drying them immediately,

380
00:22:15,360 --> 00:22:18,240
that they actually retain more
nutrients than if you freeze

381
00:22:18,240 --> 00:22:22,680
them in a more traditional sense
and or wait a couple of days and

382
00:22:22,680 --> 00:22:25,520
eat them later.
So we know that they can retain

383
00:22:25,520 --> 00:22:27,760
more of the vitamins, more of
the antioxidants.

384
00:22:28,200 --> 00:22:30,240
And so I think there's something
to be said about actually

385
00:22:30,240 --> 00:22:34,640
looking at that data and going
like, oh, maybe it's not just

386
00:22:34,640 --> 00:22:39,080
the least processing is always
the best option for every.

387
00:22:39,080 --> 00:22:41,760
And the same thing is true of
cooking food, right?

388
00:22:41,760 --> 00:22:43,840
We know that there's some
drawbacks, but we know that some

389
00:22:43,840 --> 00:22:48,760
nutrients are more bioavailable,
etcetera, you know, with a lot

390
00:22:48,760 --> 00:22:50,200
of senior dogs eating cooked
food.

391
00:22:50,480 --> 00:22:52,560
And so I think with everything,
we have to look at it

392
00:22:53,440 --> 00:22:55,560
individually.
But when it comes to these

393
00:22:55,560 --> 00:22:57,000
blends, it was kind of a no
brainer.

394
00:22:57,320 --> 00:23:01,480
And I think part of the reason
you can actually see that like

395
00:23:01,480 --> 00:23:06,160
with your own eyes is once these
are in the store, which will be

396
00:23:06,160 --> 00:23:12,320
soon, by the way, I think in the
next couple weeks, but I can't

397
00:23:12,320 --> 00:23:13,760
ever guarantee anything for
Texas.

398
00:23:13,760 --> 00:23:16,160
So there you go.
Well, I'm not in Texas.

399
00:23:16,680 --> 00:23:18,160
That's true.
Well, maybe.

400
00:23:18,160 --> 00:23:19,920
Maybe very soon then.
There you go.

401
00:23:19,920 --> 00:23:22,520
Maybe very soon.
But one of the things that

402
00:23:22,520 --> 00:23:27,840
struck me as in looking at these
was you'll just notice when you

403
00:23:27,840 --> 00:23:31,960
use our frozen blends that there
is what occurs with all foods.

404
00:23:31,960 --> 00:23:34,800
There's just general oxidizing
of the food.

405
00:23:34,800 --> 00:23:39,600
You'll notice if you get our
golden blend, it is brownish on

406
00:23:39,600 --> 00:23:43,480
top and when you scoop into it,
it is very golden.

407
00:23:43,600 --> 00:23:48,480
It is very squash like and the
golden beats and, and that's

408
00:23:48,480 --> 00:23:51,160
normal and I don't think people
should worry about that.

409
00:23:51,280 --> 00:23:53,680
However, one of the cool things
about the freeze dried version

410
00:23:53,680 --> 00:23:58,400
is they're just vibrantly
colored and that color is being

411
00:23:58,400 --> 00:24:01,760
preserved in that process.
So when you look at the bag you

412
00:24:01,760 --> 00:24:04,560
can tell even if you didn't see
the packaging, you could tell

413
00:24:04,560 --> 00:24:07,480
exactly which one it is.
It's almost like, you know,

414
00:24:07,480 --> 00:24:11,840
Bailey's as like a bluish green
tint, just greens is really

415
00:24:11,840 --> 00:24:14,560
green and the Vitality brand is
really, really purple.

416
00:24:14,560 --> 00:24:19,800
And so I think that that goes to
show you exactly what I'm

417
00:24:19,800 --> 00:24:21,360
talking about.
You can, you can reference those

418
00:24:21,360 --> 00:24:24,960
studies, but you can just see it
with your eyes and you can just

419
00:24:24,960 --> 00:24:26,600
see that it's it's maintaining
that.

420
00:24:26,600 --> 00:24:29,400
So that's, that's one to me,
that's a really exciting thing

421
00:24:29,400 --> 00:24:31,560
about these.
So, OK, before I ask you the

422
00:24:31,560 --> 00:24:34,920
questions I have on the freeze
dried, I have a confession

423
00:24:35,200 --> 00:24:38,480
because I know that all of these
products that Green Juju makes

424
00:24:38,480 --> 00:24:43,400
are they're sold for dogs and
cats and I use so many of them

425
00:24:43,400 --> 00:24:45,920
myself.
I actually have used the frozen

426
00:24:45,920 --> 00:24:49,840
blends in my smoothies because I
didn't feel like going to the

427
00:24:49,840 --> 00:24:52,800
grocery store.
And I don't notice the taste of

428
00:24:52,800 --> 00:24:55,240
the bone broth.
It's really kind of cool.

429
00:24:55,520 --> 00:24:59,080
So I probably shouldn't, like,
tell other people to do that,

430
00:24:59,320 --> 00:25:00,840
but I do.
I do that.

431
00:25:00,840 --> 00:25:05,080
And I also will drink the milk
very often.

432
00:25:05,080 --> 00:25:08,840
And I posted it last summer on
social media.

433
00:25:08,840 --> 00:25:11,400
And I cannot tell you how many
people messaged me.

434
00:25:11,400 --> 00:25:13,640
And they were like, I didn't
know you could do that.

435
00:25:13,640 --> 00:25:15,680
And I'm like, why not just
drink?

436
00:25:15,680 --> 00:25:18,560
But it's fine.
Then like a slew of people

437
00:25:18,560 --> 00:25:21,960
started, like, doing their own
reels about drinking your goat's

438
00:25:21,960 --> 00:25:23,640
milk.
And I'm like, this is so

439
00:25:23,640 --> 00:25:25,880
awesome.
The greens for me.

440
00:25:25,960 --> 00:25:29,120
Like, I just have such an issue
with eating vegetables.

441
00:25:29,160 --> 00:25:30,280
I don't know what I know what it
is.

442
00:25:30,280 --> 00:25:34,640
I have a child's palate, and I
was never forced to eat a

443
00:25:34,640 --> 00:25:38,080
variety of foods growing up.
So I have a hard time with it.

444
00:25:38,080 --> 00:25:41,880
So if I can just like add my
veggies into a fruit smoothie,

445
00:25:42,440 --> 00:25:44,240
I'm good.
I'm like there's my veggies for

446
00:25:44,240 --> 00:25:49,160
the day and I have been using
lately Bailey's for my smoothie.

447
00:25:49,440 --> 00:25:52,280
Well, I definitely can't
recommend that people do that,

448
00:25:52,280 --> 00:25:57,920
but I will say it is, you know,
the one thing I can say is it is

449
00:25:57,920 --> 00:26:01,080
all organic, obviously human
grade.

450
00:26:01,080 --> 00:26:04,320
I mean, when you, when you,
everything we do in this realm

451
00:26:04,320 --> 00:26:08,560
is the same organic vegetables
and fruits that you get from

452
00:26:08,560 --> 00:26:10,360
like a really high end grocery
store.

453
00:26:10,880 --> 00:26:15,480
And so, you know, it's people
are always like my pets eating

454
00:26:15,480 --> 00:26:18,880
better than me.
And in some sense our pets do in

455
00:26:18,880 --> 00:26:22,480
some cases I, you know, I try to
eat as well as my pet, although,

456
00:26:22,600 --> 00:26:27,520
you know, I still do that 10%
not healthy thing.

457
00:26:27,520 --> 00:26:30,120
So I can, you know, and do
things like enjoy my life.

458
00:26:30,240 --> 00:26:35,040
But so I'll say this, I'm glad
that here, here's how I'll react

459
00:26:35,040 --> 00:26:36,720
to that.
I'm really glad that's working

460
00:26:36,720 --> 00:26:39,160
out for you.
These products are made for pets

461
00:26:39,160 --> 00:26:42,280
and should only be consumed for
pets just generally.

462
00:26:43,440 --> 00:26:48,160
I expect nothing less So the
freeze dried blends, they don't

463
00:26:48,160 --> 00:26:50,480
vary much, but they do vary
slightly.

464
00:26:50,480 --> 00:26:53,160
One of the things that I was
surprised to see when I was

465
00:26:53,160 --> 00:26:56,600
going through the website and
comparing the ingredients, I

466
00:26:56,760 --> 00:26:59,960
expected because the just
greens, the freeze dried does

467
00:26:59,960 --> 00:27:05,960
not have the bone broth in it,
which I appreciated for protein

468
00:27:05,960 --> 00:27:10,680
sensitivities in dogs.
But the other lens, according to

469
00:27:10,680 --> 00:27:14,360
the website, the freeze dried
does have the bone broth in it.

470
00:27:14,360 --> 00:27:17,120
Can you tell me a little bit
about that?

471
00:27:17,120 --> 00:27:21,360
Yeah, I think and I, I do think
that's important in just greens,

472
00:27:21,400 --> 00:27:24,160
but I do think if we there's
enough variety now.

473
00:27:24,520 --> 00:27:28,160
So I think when we had just
greens, it was like we only had

474
00:27:28,160 --> 00:27:31,440
one freeze dried version.
And so to make that as

475
00:27:31,440 --> 00:27:34,560
applicable to as many dogs as
possible, I think it was

476
00:27:34,560 --> 00:27:36,960
important.
But I also think it's important

477
00:27:36,960 --> 00:27:39,360
when you have more variety to
make a more like nutritionally

478
00:27:39,360 --> 00:27:42,920
complete product.
And so having the duck bone

479
00:27:42,920 --> 00:27:46,880
broth, the Turkey bone broth,
the bison bone broth, I think

480
00:27:46,880 --> 00:27:49,760
are good options because one,
they're pretty novel.

481
00:27:49,760 --> 00:27:54,040
And then number two, people can
move between them, say, say they

482
00:27:54,040 --> 00:27:57,440
have a Turkey sensitivity.
And that's even like, I mean, I

483
00:27:57,440 --> 00:28:00,520
would say that's, that's even
like potentially different

484
00:28:00,520 --> 00:28:05,360
because bone broth amino acids
are different than say meat

485
00:28:05,840 --> 00:28:08,360
amino acids because of their
processing, right?

486
00:28:08,360 --> 00:28:11,400
Because they're processing time
in being in free amino acid

487
00:28:11,400 --> 00:28:12,600
form.
So I would say you could still

488
00:28:12,600 --> 00:28:15,480
maybe even try that.
However, let's say you, you have

489
00:28:15,480 --> 00:28:18,080
Turkey allergy, there's still
three other ones that you can

490
00:28:18,080 --> 00:28:20,640
rotate through.
And so I think at the expense of

491
00:28:20,640 --> 00:28:23,160
having a more nutritionally
complete product, I think it's

492
00:28:23,160 --> 00:28:26,200
better to sort of include those
things in there.

493
00:28:26,200 --> 00:28:30,240
So the other thing is, and we've
known for a while, freeze dried

494
00:28:30,240 --> 00:28:33,440
Just Greens added nettles.
Can you tell me the benefit of

495
00:28:33,440 --> 00:28:36,400
adding nettles to the freeze
dried Just Greens blend?

496
00:28:37,680 --> 00:28:39,520
Yeah.
So nettles is, you know, that's

497
00:28:39,520 --> 00:28:42,520
really going back to the the
start of Green Juju and when

498
00:28:42,520 --> 00:28:44,800
Kelly used to do a nettle blend
seasonally.

499
00:28:45,440 --> 00:28:48,520
And that really just goes back
to nettles being such a great

500
00:28:48,520 --> 00:28:52,160
antihistamine herb and, and so
great for allergies.

501
00:28:52,160 --> 00:28:56,160
And our plant, I should say,
and, and just is so good for

502
00:28:56,160 --> 00:28:58,120
allergies.
And she and she would honestly

503
00:28:58,120 --> 00:29:01,440
have so many people buy out a
bunch of that because it would

504
00:29:01,440 --> 00:29:03,600
help so much throughout the year
with itching.

505
00:29:04,000 --> 00:29:08,600
And so anytime you can find a
plant that actually does things

506
00:29:08,600 --> 00:29:11,120
like medicine, I think it's
really, you know, and can be

507
00:29:11,120 --> 00:29:12,840
concentrated like that.
I think it's a really good

508
00:29:12,840 --> 00:29:14,800
thing.
And the same can be said since

509
00:29:14,800 --> 00:29:19,080
it's been released about the
results we've been getting since

510
00:29:19,080 --> 00:29:22,440
this has come out.
So, you know, with helping with

511
00:29:22,440 --> 00:29:25,360
allergies and so, and also these
are freeze dried.

512
00:29:25,360 --> 00:29:29,680
So we know that regulatory,
which, you know, might be

513
00:29:29,680 --> 00:29:34,000
totally different very soon as
you know, we know that the way

514
00:29:34,000 --> 00:29:38,600
that AFCO and states look at
different, is it a feed or food

515
00:29:38,600 --> 00:29:41,880
product is a supplement product.
A lot of people don't know this

516
00:29:41,880 --> 00:29:44,600
is a Gray area.
This is not something where

517
00:29:44,600 --> 00:29:48,040
there's a book where you can be
like, here's what it is because

518
00:29:48,120 --> 00:29:52,280
all of the state regulators are
interpreting the same document

519
00:29:53,120 --> 00:29:55,360
differently, which has been a
thing over the years.

520
00:29:55,560 --> 00:29:58,200
One of the things we found was
that if we did the packaging a

521
00:29:58,200 --> 00:30:01,000
certain way too, we could.
And because it's freeze dried,

522
00:30:01,000 --> 00:30:03,360
we can actually, these are
actually supplements as opposed

523
00:30:03,360 --> 00:30:06,240
to feed or food products, which
the frozen ones are.

524
00:30:06,680 --> 00:30:08,800
So that that way you can
actually add more because

525
00:30:08,800 --> 00:30:13,080
nettles aren't allowed in, in
food or a food product.

526
00:30:13,120 --> 00:30:15,920
And so we were able to to do
that and then and with some

527
00:30:15,920 --> 00:30:18,040
other ones as well in the newer
ones.

528
00:30:18,040 --> 00:30:20,800
And that's why if people are
wondering why don't you have a

529
00:30:20,800 --> 00:30:22,680
frozen version with that also?
That's exactly.

530
00:30:23,440 --> 00:30:25,600
That is very interesting.
Thank you for sharing that.

531
00:30:25,640 --> 00:30:29,640
So the Bailey's blend freeze
dried, you're adding levers.

532
00:30:29,640 --> 00:30:34,320
Can you tell me about that?
One second, sorry, sorry, have a

533
00:30:34,320 --> 00:30:37,400
really good podcast guest that,
you know, does something on his

534
00:30:37,400 --> 00:30:40,120
phone during the interview.
So that's how cool I am.

535
00:30:40,720 --> 00:30:44,960
Yeah, I think think, you know,
going back to also what I've

536
00:30:44,960 --> 00:30:49,560
learned for, I think one of the
things I've learned from Rita

537
00:30:50,280 --> 00:30:54,240
going on this tour is one of the
support she does just generally

538
00:30:54,240 --> 00:30:57,240
for the lymphatic system, which
she talks a lot about the

539
00:30:57,240 --> 00:30:59,600
lymphatic system and its
relation to vitamin D.

540
00:30:59,600 --> 00:31:02,800
And you know how I feel about
fat soluble vitamins and, and

541
00:31:02,960 --> 00:31:05,680
how much I love them and think
they're underappreciated.

542
00:31:05,680 --> 00:31:10,360
And it's one of the herbs that
she uses to stimulate the

543
00:31:10,360 --> 00:31:12,720
lymphatic system and just in
general health.

544
00:31:13,160 --> 00:31:17,720
And so to me that spoke to
someone like that, placing that

545
00:31:17,720 --> 00:31:19,920
much importance on it and
having, you know, a lot of her

546
00:31:19,920 --> 00:31:22,760
clients on that.
Either way, it actually grows

547
00:31:22,760 --> 00:31:27,600
similarly and in a similar area
to to nettles.

548
00:31:28,360 --> 00:31:32,000
So I would consider them kind of
similar in that way and and kind

549
00:31:32,000 --> 00:31:35,240
of have some of the same similar
properties as well.

550
00:31:35,840 --> 00:31:40,640
But again, it goes back to the
blends being like doing things

551
00:31:40,640 --> 00:31:44,720
in a different way that achieve
sort of a similar purpose in the

552
00:31:44,720 --> 00:31:46,000
end.
And that would be, you know, the

553
00:31:46,000 --> 00:31:47,640
rotating between those two
things.

554
00:31:47,640 --> 00:31:51,840
I appreciate the support for the
lymphatic system.

555
00:31:51,840 --> 00:31:55,880
I think it's something that we
don't talk nearly enough about,

556
00:31:57,040 --> 00:32:01,760
even with humans really.
But with our pets, I know I'm

557
00:32:02,040 --> 00:32:09,040
often recommending like massage
for my canine clients, but doing

558
00:32:09,040 --> 00:32:13,160
things like this to help with
the the lymphatic system and

559
00:32:13,160 --> 00:32:15,960
keeping that running smoothly
and draining properly.

560
00:32:17,160 --> 00:32:21,440
I mean, we can't, we can't
detoxify properly if our

561
00:32:21,440 --> 00:32:23,480
lymphatic system isn't draining
properly.

562
00:32:25,040 --> 00:32:30,320
To have that as an option in a
food, not in a, excuse me, a

563
00:32:30,360 --> 00:32:33,320
food supplement.
It's always like, it's always

564
00:32:33,320 --> 00:32:35,760
like, it's always like
combination of all the things,

565
00:32:35,760 --> 00:32:39,160
right?
It's, it's this, it's nutrition,

566
00:32:39,200 --> 00:32:43,080
it's exercise, it's, you know,
it's potentially massage.

567
00:32:43,080 --> 00:32:48,400
It's, it's all these things
together that comes from like

568
00:32:48,400 --> 00:32:54,720
when, when dogs would have, you
know, gotten more variety in the

569
00:32:54,720 --> 00:32:58,480
wild and we're moving around
constantly, you know, and now

570
00:32:58,480 --> 00:33:01,840
it's just they're clearly more
sedentary than they used to be.

571
00:33:01,840 --> 00:33:04,600
So this, this can help that.
And that's, that's another thing

572
00:33:04,600 --> 00:33:07,960
we, we really value at Green
Juju is like, how do we get all

573
00:33:07,960 --> 00:33:11,480
the things that they're missing
in a new interesting way into

574
00:33:11,480 --> 00:33:12,920
their bowl?
You know, it goes back to like

575
00:33:12,920 --> 00:33:14,840
the fermented mushroom,
probiotic, things like that.

576
00:33:15,320 --> 00:33:18,480
You know, how do we, how do we
take an element that they lost

577
00:33:18,480 --> 00:33:21,440
because they're domesticated and
living in our houses and put

578
00:33:21,440 --> 00:33:23,600
that back into, you know, how we
support that.

579
00:33:23,600 --> 00:33:25,280
And I think this is a really
great way to support that.

580
00:33:26,760 --> 00:33:30,600
So I and I appreciate that about
Green Juju.

581
00:33:30,600 --> 00:33:35,600
Actually I'm going to go out of
order for a very important

582
00:33:35,600 --> 00:33:38,120
reason.
So tell me about the astragalus

583
00:33:38,520 --> 00:33:42,040
that was added to the Vitality
blend in the freeze dried

584
00:33:42,040 --> 00:33:44,400
formula.
So The funny thing about this

585
00:33:44,400 --> 00:33:48,280
word is say it one more time.
Did I say it wrong?

586
00:33:48,720 --> 00:33:50,920
No, I always say it wrong.
That's what I'm saying.

587
00:33:50,920 --> 00:33:56,600
I'm trying to learn from you.
I assumed that it was pronounced

588
00:33:56,600 --> 00:34:00,200
because I just I I read things
and think this is how it's

589
00:34:00,200 --> 00:34:02,080
pronounced.
Is Astragalus.

590
00:34:03,080 --> 00:34:06,200
That is exactly you're right.
You're 100% right.

591
00:34:06,200 --> 00:34:09,920
I love how I just like gave you
this total self doubt in that

592
00:34:09,920 --> 00:34:11,920
moment.
Well, I was talking about this

593
00:34:11,920 --> 00:34:15,960
with people and I was with
Antoine who is our like

594
00:34:16,400 --> 00:34:19,280
Antoine's like the the third
part of the green Juju triangle.

595
00:34:19,400 --> 00:34:22,239
He is our, our business
development, AVP of business

596
00:34:22,239 --> 00:34:25,239
development.
And we were doing a training and

597
00:34:25,239 --> 00:34:27,719
I was like, how do I say this?
What can can somebody I was like

598
00:34:27,719 --> 00:34:29,480
crowdsourcing like how do I say
this?

599
00:34:29,480 --> 00:34:33,239
But my favorite thing about it,
I think in a broad sense is just

600
00:34:33,239 --> 00:34:37,320
that it's an adaptogen.
And I think adaptogens, you

601
00:34:37,320 --> 00:34:40,080
know, we've gone into a lot of
stuff with mushrooms, we've gone

602
00:34:40,080 --> 00:34:41,960
into a lot of stuff with we
haven't.

603
00:34:41,960 --> 00:34:46,040
But CBD in general, you know, in
the, in the, in pet food, in the

604
00:34:46,040 --> 00:34:48,960
pet food market.
But I think again, going back to

605
00:34:48,960 --> 00:34:54,719
this low level detoxifying, this
low level of, of support, this

606
00:34:55,000 --> 00:34:58,200
not low level, but like
baseline, like what are things

607
00:34:58,200 --> 00:35:01,960
that we can put in our dog's
diet that aren't necessarily a

608
00:35:01,960 --> 00:35:04,480
supplement because they're part
of the food, right?

609
00:35:04,480 --> 00:35:06,320
This is part of the total diet
makeup.

610
00:35:06,360 --> 00:35:09,840
And I think adaptogens, it can
be really important in those

611
00:35:09,840 --> 00:35:13,000
cases because they're so
applicable to so many different

612
00:35:13,000 --> 00:35:15,400
systems in the body.
So this, this to me, out of all

613
00:35:15,400 --> 00:35:18,840
of them, the most important
thing is that it's relatable to

614
00:35:18,840 --> 00:35:21,920
so many things.
Antioxidants detoxing all all

615
00:35:21,920 --> 00:35:23,040
these different parts of the.
Body.

616
00:35:23,040 --> 00:35:27,120
So OK, first of all, you happen
to be really good at making me

617
00:35:27,120 --> 00:35:28,320
doubt myself.
Boston.

618
00:35:28,320 --> 00:35:30,960
I just want to say for anybody
else who's like, I don't know

619
00:35:30,960 --> 00:35:34,760
how to pronounce that either.
I read this a while back and I

620
00:35:34,760 --> 00:35:37,680
like to say it anytime something
like this comes up.

621
00:35:37,720 --> 00:35:40,520
Don't ever make fun of somebody
for pronouncing something wrong,

622
00:35:40,520 --> 00:35:44,240
because that means that they
learned that word by reading and

623
00:35:44,240 --> 00:35:47,480
should never discourage that in
anybody.

624
00:35:47,480 --> 00:35:51,000
Keep reading and learning, and
it's OK if you pronounce the

625
00:35:51,000 --> 00:35:55,320
word wrong.
That that's 100% true and I know

626
00:35:55,320 --> 00:35:59,120
this to be true because so I
don't read fiction anymore very

627
00:35:59,120 --> 00:36:00,680
often.
It's just not my not my thing.

628
00:36:00,680 --> 00:36:04,960
I don't really have time to do
almost anything now that I have

629
00:36:04,960 --> 00:36:10,560
a toddler and a job.
But I used to read Star Wars

630
00:36:10,560 --> 00:36:15,320
books and the characters have
the wildest names that you've

631
00:36:15,320 --> 00:36:17,640
ever read.
And my friend would also read

632
00:36:17,640 --> 00:36:19,520
them and we would always
pronounce them totally

633
00:36:19,520 --> 00:36:21,760
differently.
So we were, we were always like,

634
00:36:21,760 --> 00:36:23,800
oh, who are you even talking
about?

635
00:36:24,160 --> 00:36:30,120
You know, So it was like I, I am
a little bit worried that I just

636
00:36:30,120 --> 00:36:32,480
admitted that I read a bunch of
Star Wars books, but here we

637
00:36:32,480 --> 00:36:34,080
are.
That's OK.

638
00:36:34,600 --> 00:36:38,480
I This is a safe space, Billy.
OK.

639
00:36:39,480 --> 00:36:43,480
So all right, the golden blend,
I intentionally went out of

640
00:36:43,480 --> 00:36:47,960
order because the golden blend
freeze dried you add bee pollen

641
00:36:47,960 --> 00:36:53,160
to and bee pollen is something I
love and have been using for so

642
00:36:53,160 --> 00:36:55,640
long.
I think, correct me if I'm

643
00:36:55,640 --> 00:36:59,560
wrong, I'm going back to the I'm
always doubting myself with you.

644
00:37:00,840 --> 00:37:03,200
Is is it a reproductive food?
It is.

645
00:37:03,800 --> 00:37:08,120
OK, good.
It in the sense that it's food

646
00:37:09,120 --> 00:37:11,960
produced by nature to feed
babies to.

647
00:37:12,080 --> 00:37:13,880
Feed.
Yeah, got it.

648
00:37:13,880 --> 00:37:16,480
Right.
And so not exactly in the same

649
00:37:16,480 --> 00:37:20,440
way that it's not like bees are
like making it like milk or

650
00:37:20,440 --> 00:37:22,400
something like that, but but
that that goes to all

651
00:37:22,400 --> 00:37:25,960
reproductive foods.
Like milk is made to be food,

652
00:37:26,280 --> 00:37:29,480
but eggs are reproductive food
because they're creating lice.

653
00:37:29,480 --> 00:37:31,520
They're not made to be food,
they're made to be an egg,

654
00:37:31,520 --> 00:37:34,080
right?
And so I would say that bee

655
00:37:34,080 --> 00:37:38,520
pollen is its own special sort
of reproductive food in that

656
00:37:38,520 --> 00:37:41,480
it's made to feed babies and
it's and it's incredible.

657
00:37:41,480 --> 00:37:44,920
We talk a lot of grain juju
about bringing nature, bringing

658
00:37:44,920 --> 00:37:47,560
the diversity of nature back
into the bowl, right?

659
00:37:47,840 --> 00:37:50,720
That's like our fermented
products, that's our new

660
00:37:50,720 --> 00:37:53,920
probiotics.
That's how do we get the

661
00:37:53,920 --> 00:37:59,680
microbial system that exists in
nature that we all need more of

662
00:37:59,920 --> 00:38:02,360
in order to function and have
our immune system function.

663
00:38:02,400 --> 00:38:06,600
Humans and you know, dogs, cats
and bee pollen is one of the

664
00:38:06,600 --> 00:38:10,360
most interesting ways to do that
because bee pollen has so many

665
00:38:10,360 --> 00:38:14,080
different constituents as far as
not only its nutrient profile,

666
00:38:14,400 --> 00:38:17,240
but its environmental profile.
I read, I read somewhere once

667
00:38:17,240 --> 00:38:20,880
that there was they analyzed a
single, they were analyzing

668
00:38:20,880 --> 00:38:24,240
single grains of, of bee pollen
and finding like over 3000

669
00:38:24,240 --> 00:38:25,720
different types of fungus in
them.

670
00:38:26,960 --> 00:38:30,000
So, and what people don't
realize about analyzing things

671
00:38:30,000 --> 00:38:33,040
like that is that's really just
what we can analyze at that

672
00:38:33,040 --> 00:38:35,120
point, right?
We never, we never know.

673
00:38:35,120 --> 00:38:37,640
It's like when you go into like
bacterial strains, it's like,

674
00:38:37,640 --> 00:38:39,400
why don't we count how many are
in this thing?

675
00:38:39,400 --> 00:38:40,960
It's like, well, because we
probably can't.

676
00:38:40,960 --> 00:38:46,760
So for me, getting as many foods
into your pet's diet that

677
00:38:46,760 --> 00:38:49,160
involve nature sort of
microbiome.

678
00:38:49,160 --> 00:38:51,200
And we also know it's a
probiotic as well.

679
00:38:51,200 --> 00:38:53,680
We know there's probiotic
bacteria, right?

680
00:38:53,680 --> 00:38:56,400
Because what's happening there
is those bees are literally

681
00:38:56,400 --> 00:38:59,960
gathering the environment.
They're gathering what makes up

682
00:39:00,000 --> 00:39:03,360
the actual environment and then,
you know, bringing it back to

683
00:39:03,360 --> 00:39:05,400
the hive.
And then and then the the

684
00:39:05,960 --> 00:39:09,000
beekeeper is taking a specific
percentage or whatever, you

685
00:39:09,000 --> 00:39:11,960
know, with those little
contraptions they use, you know,

686
00:39:11,960 --> 00:39:14,520
to like trap some of the pollen
versus the other part.

687
00:39:14,520 --> 00:39:17,800
And so I don't know if there's
any other thing that really

688
00:39:17,800 --> 00:39:21,520
compares in that same way for
bringing the literal environment

689
00:39:21,520 --> 00:39:24,600
into your pets dish.
And remember, everyone typically

690
00:39:24,600 --> 00:39:28,160
only talks about, oh, it's good
for allergies if it's from your

691
00:39:28,160 --> 00:39:31,360
area, That's true.
But I would say that it's also

692
00:39:31,360 --> 00:39:33,640
good.
Like it doesn't matter if it's

693
00:39:33,920 --> 00:39:38,560
like I would say exposing your
animal to those specific

694
00:39:38,560 --> 00:39:42,480
compounds in any in from any
environment are going to be a

695
00:39:42,480 --> 00:39:46,040
net positive for being less
sensitive to the environment.

696
00:39:46,080 --> 00:39:49,720
And also the other thing to
consider is its nutrition

697
00:39:49,720 --> 00:39:52,640
profile.
We know that as a reproductive

698
00:39:52,640 --> 00:39:55,280
food, it has virtually
everything that we've ever

699
00:39:55,280 --> 00:39:57,600
discovered in nutrition.
And so and it's going to be

700
00:39:57,600 --> 00:40:02,360
varied every time you're going
to get, you know, you're going

701
00:40:02,360 --> 00:40:06,440
to get a different nutrient
profile every batch that we use

702
00:40:06,760 --> 00:40:10,240
from the pollen specifically.
Yeah, well, and that's why I

703
00:40:10,240 --> 00:40:15,120
started using it a long time ago
with my dog was for the allergy

704
00:40:15,120 --> 00:40:17,120
benefit.
And the more I learned about it,

705
00:40:17,680 --> 00:40:20,480
I just started adding it to my
smoothies too because I'm like,

706
00:40:20,880 --> 00:40:23,800
there's so much good stuff in
here, let's just take advantage

707
00:40:23,840 --> 00:40:25,880
of whatever it may have to
offer.

708
00:40:26,040 --> 00:40:27,440
So I love.
Adding that exactly right.

709
00:40:27,720 --> 00:40:33,200
Well, and, and, you know, now
going to the, the whole, the

710
00:40:33,200 --> 00:40:36,440
whole line, I mean, now, if
you're rotating between four of

711
00:40:36,440 --> 00:40:42,040
these, that's 23 different
plants into your pet's diet and

712
00:40:42,040 --> 00:40:45,080
say you do that in a month or
whatever, or, you know, with the

713
00:40:45,080 --> 00:40:46,560
freeze dried, you can do
whatever you want.

714
00:40:46,560 --> 00:40:48,960
I always recommend what the
frozen, like the easiest thing

715
00:40:48,960 --> 00:40:52,600
for people usually is use just
greens and then until it's gone

716
00:40:52,600 --> 00:40:55,320
and then use Bailey's blend.
You can do that with this.

717
00:40:55,320 --> 00:40:57,960
Or since it's freeze dried, you
could use a different one every

718
00:40:57,960 --> 00:40:59,120
day.
I mean, it just depends what you

719
00:40:59,120 --> 00:41:02,720
want to do there.
But one of the things that

720
00:41:02,720 --> 00:41:05,920
Doctor Keith Weingart talks
about a lot our staff at is with

721
00:41:05,920 --> 00:41:09,120
supplements is just rotating
between them supplemental foods,

722
00:41:09,320 --> 00:41:11,360
right?
Like doesn't always have to be

723
00:41:11,360 --> 00:41:13,840
the same thing every time
animals can benefit.

724
00:41:13,840 --> 00:41:17,160
You know, your animal doesn't
have to be going through health

725
00:41:17,160 --> 00:41:21,360
issue, for instance, to do our
Lewis fermented golden paste,

726
00:41:21,960 --> 00:41:23,720
right?
Like that can be a general

727
00:41:23,720 --> 00:41:25,280
supplement for just general
health.

728
00:41:25,280 --> 00:41:28,080
And so now the cool thing is,
say you're rotating between all

729
00:41:28,080 --> 00:41:31,440
these freeze dried blends.
You are now going to get that

730
00:41:31,760 --> 00:41:37,480
sort of supplemental extra that
herb or bee pollen in every one

731
00:41:37,480 --> 00:41:40,640
of those.
And so it's kind of is an easy

732
00:41:40,640 --> 00:41:44,160
way to kind of rotate between
nutritional supplements, which

733
00:41:44,560 --> 00:41:47,280
again, that's, that's what we're
really trying to do here at

734
00:41:47,280 --> 00:41:51,240
Grand Juju is make things
easier.

735
00:41:51,240 --> 00:41:54,320
I tell the story a lot.
But I remember before Maple was

736
00:41:54,320 --> 00:41:59,520
born, I was like, Oh, everyone
has time to like do what I do

737
00:41:59,520 --> 00:42:02,040
every time they feed their dog,
they, you know, to take this

738
00:42:02,040 --> 00:42:07,400
time to, you know, cut this up
while I'm, while I'm feeding Lua

739
00:42:07,400 --> 00:42:12,240
at the time, Obviously Lua and,
and to take this, you know, 1520

740
00:42:12,240 --> 00:42:14,160
minutes.
And it has gotten better for me

741
00:42:14,160 --> 00:42:15,840
now.
But I do remember when she was

742
00:42:15,840 --> 00:42:19,320
just born and I remember being
like, wait, I don't have time to

743
00:42:19,320 --> 00:42:21,360
do anything.
I literally don't have 10

744
00:42:21,360 --> 00:42:24,680
minutes to do anything except
for keep this baby alive.

745
00:42:24,680 --> 00:42:27,760
And so I remember thinking to
myself at the time, so I just

746
00:42:27,760 --> 00:42:30,120
started with green juju.
I'm so glad I have these veggie

747
00:42:30,120 --> 00:42:33,080
blends because it's making my
life so much easier.

748
00:42:33,360 --> 00:42:35,560
And that's most people, most
people are really busy.

749
00:42:35,560 --> 00:42:39,640
And most people also, you know,
most people don't care about

750
00:42:39,640 --> 00:42:41,520
nutrition.
They just want healthy things

751
00:42:41,520 --> 00:42:43,600
for their dog and cat.
And I understand that.

752
00:42:43,600 --> 00:42:47,760
And so it's our job at Green
Juju to make things that are

753
00:42:47,760 --> 00:42:50,840
easy.
So all dogs and cats can benefit

754
00:42:50,840 --> 00:42:54,000
from this stuff, even if you
know, even if they're not

755
00:42:54,000 --> 00:42:56,920
thinking about nutrition 95% of
their day like I am.

756
00:42:57,040 --> 00:42:59,800
Wait, who's not?
I'm confused.

757
00:43:01,560 --> 00:43:03,320
I'm kidding.
Yeah.

758
00:43:03,320 --> 00:43:05,560
And, and, and the other part too
is price point.

759
00:43:05,560 --> 00:43:09,120
They're actually, when you
account for the rehydrating part

760
00:43:09,120 --> 00:43:11,800
of this, they're actually pretty
much the same price as the

761
00:43:11,800 --> 00:43:15,240
frozen ones.
So you don't have to pay more

762
00:43:15,240 --> 00:43:18,800
for freeze drying.
So that brings up a a good

763
00:43:18,800 --> 00:43:21,640
question outside of the just
greens, the other blends in the

764
00:43:21,640 --> 00:43:23,640
freeze dried have been brought
in them.

765
00:43:25,080 --> 00:43:28,720
Are you still recommend like how
do you recommend rehydrating any

766
00:43:28,720 --> 00:43:31,120
of these?
What's your favorite way?

767
00:43:31,360 --> 00:43:38,320
My favorite way is I would just
rehydrate it like you're

768
00:43:38,320 --> 00:43:40,880
rehydrating everything else.
Like if you use the freeze dried

769
00:43:40,880 --> 00:43:44,760
food, first of all, it would be
kind of the same thing.

770
00:43:45,120 --> 00:43:48,120
I use the freeze dried food.
I really love the freeze dried

771
00:43:48,120 --> 00:43:50,280
food.
I feel like people thought I was

772
00:43:50,280 --> 00:43:54,000
going to jump straight into the
frozen there, but it's a lot of

773
00:43:54,000 --> 00:43:55,960
things I just appreciate about
the freeze dried food.

774
00:43:56,240 --> 00:44:00,480
And so my favorite ways are
either very clean water.

775
00:44:01,920 --> 00:44:05,760
I was like joking with Kelly
once I was like, oh, I took the

776
00:44:05,760 --> 00:44:08,840
spring water and also ran it
through my, the filter on my

777
00:44:08,840 --> 00:44:12,480
really fancy coffee maker.
So I could have like the best

778
00:44:12,480 --> 00:44:15,000
water to, to rehydrate these
things with.

779
00:44:15,000 --> 00:44:17,720
But the other things I use bone
broth all the time.

780
00:44:17,720 --> 00:44:20,400
So, you know, our bone broth
obviously is really good for

781
00:44:20,400 --> 00:44:23,240
that.
And then I also make homemade

782
00:44:23,240 --> 00:44:26,160
mushroom broth to hydrate these
things as well.

783
00:44:26,200 --> 00:44:30,320
But that's just to satisfy my
need to make things, which is a

784
00:44:30,320 --> 00:44:32,160
great need even outside of this
job.

785
00:44:32,160 --> 00:44:35,400
So I would say to people either
use, you know, the cleanest

786
00:44:35,400 --> 00:44:38,760
water you can or what a great
way to get more nutrients.

787
00:44:38,760 --> 00:44:42,520
And so, you know, if you want to
make some mushroom broth, if you

788
00:44:42,520 --> 00:44:44,760
want to use our bone broth, the
bone broth is probably the

789
00:44:44,760 --> 00:44:48,040
easiest 1.
And that's also a really cool

790
00:44:48,040 --> 00:44:50,880
concept because if you're, let's
say you're using, you know, the

791
00:44:50,880 --> 00:44:53,640
freeze dried food in the freeze
dried blends there, you're

792
00:44:53,640 --> 00:44:55,920
putting back like animal based
nutrients.

793
00:44:56,520 --> 00:44:58,440
That's actually legion nutrients
from bones.

794
00:44:58,440 --> 00:45:01,480
So you're getting all of those,
you know, you're getting the

795
00:45:01,480 --> 00:45:04,360
right types of protein and
collagen and, and all of those

796
00:45:04,360 --> 00:45:07,640
sort of like animal based.
And that can be what's missing

797
00:45:07,640 --> 00:45:10,880
sometimes, you know, when you're
rehydrating freeze dried.

798
00:45:11,040 --> 00:45:14,240
And I think it's a good point of
to good time to point out to

799
00:45:14,240 --> 00:45:20,120
people that, you know, freeze
drying retains like 97% of the

800
00:45:20,120 --> 00:45:25,040
nutrient profile and where
frozen would be like 99%.

801
00:45:25,320 --> 00:45:28,840
I think it's important to
realistically look at the fact

802
00:45:29,280 --> 00:45:34,280
that all processing effects food
in some way.

803
00:45:34,840 --> 00:45:39,120
Freezing the food affects the
food, grinding the food affects

804
00:45:39,120 --> 00:45:41,160
the food.
All these things affect they

805
00:45:41,160 --> 00:45:44,280
deteriorate something, but we
know that.

806
00:45:44,280 --> 00:45:46,560
So the name of the game is how
do we do that in the least

807
00:45:46,560 --> 00:45:49,000
invasive way possible?
And I think the freeze drying

808
00:45:49,240 --> 00:45:52,320
and traditional freezing are,
are the best ways to do that.

809
00:45:53,760 --> 00:45:57,280
But usually the limitation with
freeze dried in general, at

810
00:45:57,280 --> 00:46:00,560
least food wise, can be the cost
because obviously it's more

811
00:46:00,560 --> 00:46:03,080
expensive than frozen because
you're there's another step

812
00:46:03,080 --> 00:46:04,240
there.
But the nice thing with the

813
00:46:04,240 --> 00:46:06,760
blends is this is kind of a
tangent, but the nice thing on

814
00:46:06,760 --> 00:46:09,440
the blends is there's really no
cost difference.

815
00:46:09,440 --> 00:46:11,200
So that's really helpful I think
too.

816
00:46:11,320 --> 00:46:15,280
OK, I actually, I, I feed both
the frozen and the freeze dried

817
00:46:15,280 --> 00:46:19,560
to both my dog and my cats.
And there's something about I

818
00:46:19,560 --> 00:46:22,640
always rehydrate in the freeze
dried with the bone broth.

819
00:46:22,680 --> 00:46:28,360
And there's something about that
that my cats especially love.

820
00:46:29,040 --> 00:46:32,280
Like they just.
That's a good tip.

821
00:46:32,400 --> 00:46:35,840
Love it.
I I don't know if it's just that

822
00:46:35,840 --> 00:46:40,240
added like like you were saying,
the animal base.

823
00:46:40,240 --> 00:46:43,280
I don't know what it is, but
they they'll eat the free the

824
00:46:43,280 --> 00:46:47,560
frozen just fine, but the freeze
dried that's rehydrated in bone

825
00:46:47,560 --> 00:46:49,520
broth.
They just love it.

826
00:46:50,520 --> 00:46:54,680
So think there's honestly, I
think obviously I'm a huge

827
00:46:54,680 --> 00:46:57,920
advocate for frozen foods, but I
I think freeze dried foods are

828
00:46:57,920 --> 00:47:02,440
more palatable just generally
for most dogs and cats.

829
00:47:02,440 --> 00:47:05,480
For my own dog, actually, one of
the reasons I feed the freeze

830
00:47:05,480 --> 00:47:09,440
dried foods is because my dog
likes it a lot more and he gets

831
00:47:09,440 --> 00:47:11,960
way more excited for it.
He literally starts drooling on

832
00:47:11,960 --> 00:47:15,280
the ground sometimes, which is
both adorable and gross.

833
00:47:15,280 --> 00:47:18,800
And so that's one of my big
things this year was like

834
00:47:18,840 --> 00:47:22,200
feeding, you know, sounds kind
of corny, but like feeding for

835
00:47:22,200 --> 00:47:25,160
love for what he actually loves
to consume.

836
00:47:25,560 --> 00:47:27,360
And I get so stuck in the
nutrition.

837
00:47:27,360 --> 00:47:29,840
And so that that's an amazing
thing.

838
00:47:29,840 --> 00:47:32,200
Not only that your cats will eat
it in general because it's hard

839
00:47:32,200 --> 00:47:34,240
to predict what cats will eat in
general.

840
00:47:34,680 --> 00:47:37,640
But aside from that, I just
looking at like this is what

841
00:47:37,640 --> 00:47:40,640
they like and they probably like
it because you're rehydrating it

842
00:47:40,640 --> 00:47:44,720
with all of those animal based
nutrients, you know, that tastes

843
00:47:44,720 --> 00:47:48,080
so familiar to them.
And I think that can really help

844
00:47:48,120 --> 00:47:51,920
from like a, you know, if this
is going to be, I feel like such

845
00:47:51,920 --> 00:47:54,280
a novice in this realm.
But like, you know, when we

846
00:47:54,280 --> 00:47:58,320
notice things like that and when
we put that sort of love into

847
00:47:58,320 --> 00:48:02,320
what we're feeding, I feel like
there's there's a lot to that.

848
00:48:02,320 --> 00:48:05,240
I don't know what it is, you
know, but there's something I

849
00:48:05,240 --> 00:48:07,880
think to that that produces
better health outcomes.

850
00:48:08,000 --> 00:48:09,480
I would agree.
I would agree.

851
00:48:09,480 --> 00:48:12,160
And so we did get off on a
little bit of a tangent with the

852
00:48:12,160 --> 00:48:15,040
food, which I always love to
talk about.

853
00:48:15,080 --> 00:48:19,760
But there was one more thing
that I put a pin in on the

854
00:48:19,760 --> 00:48:23,040
veggie blends.
But I did want to come back

855
00:48:23,040 --> 00:48:25,800
around to it at the end and
maybe end on this.

856
00:48:25,800 --> 00:48:32,000
So I, I said put a pin in the
fiber part of the veggie blends

857
00:48:32,000 --> 00:48:37,920
because I think talking a little
bit about the prebiotic benefits

858
00:48:37,960 --> 00:48:40,880
of these vegetable fibers is
important.

859
00:48:40,880 --> 00:48:46,880
And then maybe we can end there
and kind of tease for the next

860
00:48:46,880 --> 00:48:48,480
time you come on.
Absolutely.

861
00:48:48,480 --> 00:48:50,120
Yeah.
I think I'm trying to think

862
00:48:50,200 --> 00:48:52,240
that's the second time.
I've only lost my train of

863
00:48:52,240 --> 00:48:54,320
thought 2 times.
While I'm very proud of myself

864
00:48:54,360 --> 00:48:58,680
as a as an ADD person.
So fiber is incredibly important

865
00:48:58,680 --> 00:49:03,760
for people, for cats, for dogs,
and we know that dogs are

866
00:49:03,760 --> 00:49:08,320
lacking in fiber generally
because especially, I hate to

867
00:49:08,320 --> 00:49:12,760
say it, but especially in the
raw world, because we went so

868
00:49:12,760 --> 00:49:15,280
far in the other direction.
Plants are bad, plants are bad

869
00:49:15,280 --> 00:49:18,920
and we need to remove all plants
that now we're getting less

870
00:49:18,920 --> 00:49:22,600
diverse microbiomes, even though
we've improved in other areas.

871
00:49:22,600 --> 00:49:25,280
Now we're getting more pathogen
buildup in the gut.

872
00:49:25,280 --> 00:49:28,680
And this is not, you know, my
opinion that this is where we

873
00:49:28,680 --> 00:49:30,880
look at the data and, and we can
show that.

874
00:49:31,360 --> 00:49:33,920
And this is where we look at
some of those success cases

875
00:49:33,920 --> 00:49:38,200
we've had with animals that say
do a microbiome test and then do

876
00:49:38,200 --> 00:49:41,000
just greens for 30 days and then
do another microbiome test.

877
00:49:41,000 --> 00:49:44,960
And they get more bacteria
diversity in a more healthy sort

878
00:49:44,960 --> 00:49:48,480
of in more healthy amounts and
less pathogen buildup like E

879
00:49:48,480 --> 00:49:51,920
coli.
And so I think that that's where

880
00:49:51,920 --> 00:49:56,400
this becomes so important is
that we can keep the diets lower

881
00:49:56,400 --> 00:50:00,800
in carbohydrates while a getting
that dietary fiber in there, but

882
00:50:00,800 --> 00:50:04,200
also getting that fiber to feed
those bacteria.

883
00:50:04,240 --> 00:50:07,680
Because doesn't matter what
you're doing when it comes to,

884
00:50:09,360 --> 00:50:12,680
you know, probiotic supplements,
fermented foods, all those, all

885
00:50:12,680 --> 00:50:15,240
those things that you can do
that doesn't matter if you're

886
00:50:15,240 --> 00:50:16,800
not actually feeding those
bacteria.

887
00:50:16,800 --> 00:50:19,520
And remember, those bacteria
don't stay very long.

888
00:50:19,960 --> 00:50:21,480
They stay like a day to three
days.

889
00:50:21,480 --> 00:50:25,160
You have, that's why you have to
continually eat foods and take

890
00:50:25,160 --> 00:50:28,360
supplements to replenish those
things because they're not there

891
00:50:28,360 --> 00:50:30,920
to, to take up and they got,
they're there to do their job

892
00:50:30,920 --> 00:50:32,880
while they're there and then
they leave.

893
00:50:33,320 --> 00:50:38,080
And so I think that's one of the
biggest missing parts about dog

894
00:50:38,080 --> 00:50:41,000
health and cat health in the
last, you know, five years.

895
00:50:41,000 --> 00:50:44,720
And one of the things that I was
thinking about this, one of the

896
00:50:44,720 --> 00:50:49,360
things that really attracted me
to Green Juju in the 1st place

897
00:50:49,480 --> 00:50:52,720
when I came on and, and
specifically wanted to work for

898
00:50:52,720 --> 00:50:59,160
Kelly at green Juju was because
she had, she had so geniusly

899
00:50:59,160 --> 00:51:03,680
sort of realized this need for
animals that they need when no

900
00:51:03,680 --> 00:51:06,560
one else needed it or no one
else knew that they needed it.

901
00:51:06,560 --> 00:51:09,520
She had a, she, you know, we
have this data now, but she, she

902
00:51:09,520 --> 00:51:12,640
was doing this stuff and seeing
these results like over 10 years

903
00:51:12,640 --> 00:51:15,520
ago.
And so, and that's really

904
00:51:16,240 --> 00:51:21,840
personally where I find myself.
I know there is a huge value in

905
00:51:22,400 --> 00:51:26,720
established knowledge and
knowing things and imparting

906
00:51:26,720 --> 00:51:30,280
those things onto the world, but
that's not at all what excites

907
00:51:30,280 --> 00:51:32,120
me.
That's not what why I do this.

908
00:51:32,120 --> 00:51:35,920
I'm on I, I find myself on the
fringes of nutrition.

909
00:51:36,240 --> 00:51:37,840
I'm trying to figure out the
next thing.

910
00:51:38,320 --> 00:51:40,560
What's the next thing that's
going to take us to the next

911
00:51:40,560 --> 00:51:42,360
level?
What's something that someone's

912
00:51:42,360 --> 00:51:45,440
never thought of?
And going back to these blends,

913
00:51:45,600 --> 00:51:48,480
just this is another tangent,
but going back to these, going

914
00:51:48,480 --> 00:51:52,440
back to these blends, you look
at when we had the three and we

915
00:51:52,440 --> 00:51:56,520
were going to do the 4th and
Kelly shows me the ingredient

916
00:51:56,520 --> 00:51:58,720
panel for this.
I was like, that is so cool.

917
00:51:59,000 --> 00:52:01,480
I was just thinking to myself
like, that's such an amazing

918
00:52:01,480 --> 00:52:04,880
product and it's such a cool
formulation in which he laid out

919
00:52:04,880 --> 00:52:08,280
all the reasons like here's this
and this is the detoxifier and

920
00:52:08,280 --> 00:52:12,000
this is what happens in this.
I was like, could have never

921
00:52:12,000 --> 00:52:14,760
thought of any of that.
And I just, I had, I have so

922
00:52:14,760 --> 00:52:17,880
much respect for that.
And so that's one of these

923
00:52:17,880 --> 00:52:20,120
things where you can introduce
something that's familiar to

924
00:52:20,120 --> 00:52:25,080
people, but, you know, is new
and can create better health

925
00:52:25,080 --> 00:52:27,160
outcomes.
And so I think that's the thin

926
00:52:27,160 --> 00:52:29,920
name of the game with fiber.
And what we're learning more

927
00:52:29,920 --> 00:52:33,800
about is like, it's so essential
that we need to figure out, you

928
00:52:33,800 --> 00:52:38,440
know, these ways to get these
nutrients into the diet that

929
00:52:38,440 --> 00:52:39,840
just haven't really been
considered.

930
00:52:40,160 --> 00:52:43,480
And so it's really cool to see
now that people are considering,

931
00:52:43,880 --> 00:52:46,960
you know, microbiomes kind of
maybe the biggest thing right

932
00:52:46,960 --> 00:52:49,520
now in pet food.
And it's really cool to see

933
00:52:49,520 --> 00:52:53,360
people considering like, Oh
yeah, by the way, Green Juju has

934
00:52:53,360 --> 00:52:56,880
been doing this for like over 10
years and has been providing

935
00:52:56,880 --> 00:53:01,720
this diversified microbiome so
we can actually, you know, not

936
00:53:01,720 --> 00:53:04,000
only feed the bacteria that
we're getting through diet, but

937
00:53:04,000 --> 00:53:08,800
also feed the bacteria that are
innately in the gut and provide

938
00:53:08,800 --> 00:53:11,520
that dietary fiber that just
aids in digestion.

939
00:53:11,520 --> 00:53:15,080
So this is really the fact that
we now have four of these

940
00:53:15,080 --> 00:53:19,040
things, four of these blends to
be able to diversify between

941
00:53:19,040 --> 00:53:22,880
those 23 different foods and to
be able to diversify between all

942
00:53:22,880 --> 00:53:27,280
those different fiber types, I
think is just going to take the

943
00:53:27,280 --> 00:53:29,760
health results we're getting and
and take them into a different

944
00:53:29,760 --> 00:53:31,480
place.
And I would like to mention

945
00:53:31,480 --> 00:53:34,480
specifically about the Vitality
blend.

946
00:53:34,480 --> 00:53:37,880
I do think it's really cool that
purple cabbage is the number one

947
00:53:37,880 --> 00:53:40,720
ingredient in that because we
know that purple cabbage is so

948
00:53:40,720 --> 00:53:44,520
good for the digestive lining
for its, for its vitamin U

949
00:53:44,520 --> 00:53:47,800
content.
And so I, I think it's a perfect

950
00:53:48,080 --> 00:53:51,520
if you're like, most people are
either trying to rebuild their

951
00:53:52,360 --> 00:53:56,320
dog or cat's microbiome and
they're doing that through like

952
00:53:56,520 --> 00:53:59,640
fiber, They're doing that
through bacteria.

953
00:53:59,640 --> 00:54:02,640
And I just think that having
something in this that has

954
00:54:02,640 --> 00:54:06,000
actually been shown to say like
heal ulcers has actually been

955
00:54:06,000 --> 00:54:10,000
shown to build the cell wall of
the digestive lining really well

956
00:54:10,240 --> 00:54:12,560
can be a really cool tool in
that.

957
00:54:14,320 --> 00:54:17,680
And then the other thing too
about the vitality blend is one

958
00:54:17,680 --> 00:54:21,000
of the things I learned did a
couple speaking events last year

959
00:54:21,000 --> 00:54:24,000
with Rodney Habib.
And in his presentation, he

960
00:54:24,000 --> 00:54:28,040
talked a lot about, you know,
the specific color antioxidants

961
00:54:28,040 --> 00:54:31,200
and feeding specific bacteria in
the gut, you know, and

962
00:54:31,200 --> 00:54:34,440
blueberries and, and other like
purple and, and pink foods.

963
00:54:34,800 --> 00:54:36,640
And that's where this comes into
play as well.

964
00:54:36,640 --> 00:54:39,480
Like people don't maybe don't
realize that even specific

965
00:54:39,480 --> 00:54:42,880
colors can go to into feeding
specific types of bacteria that

966
00:54:42,880 --> 00:54:46,520
will aid in certain ways.
And so I personally am very

967
00:54:46,520 --> 00:54:48,120
excited to use the vitality
blend.

968
00:54:48,120 --> 00:54:50,320
I know people have been waiting
for a little bit, but just keep

969
00:54:50,320 --> 00:54:53,560
in mind I have to wait too.
So I've used it before.

970
00:54:53,560 --> 00:54:57,080
I do get, you know, whenever we
put out something, I've used it

971
00:54:57,080 --> 00:55:00,960
on my dog, but usually I get to
use it and then it's gone and

972
00:55:01,040 --> 00:55:04,000
then I have to wait till I
brought out, you know, till it

973
00:55:04,000 --> 00:55:05,880
comes to the store that I order
from so.

974
00:55:06,480 --> 00:55:11,360
And with Huckleberry being more
cold natured too, I'm sure

975
00:55:11,360 --> 00:55:12,880
you're excited.
That's another reason you're

976
00:55:12,880 --> 00:55:19,400
excited for this blend.
But I think I've probably kept

977
00:55:19,400 --> 00:55:22,560
you long enough.
I appreciate you coming back and

978
00:55:23,800 --> 00:55:29,760
I think that these blends are,
you know, obviously the the

979
00:55:29,760 --> 00:55:34,800
foundation like the the pillar
products for Green Juju and

980
00:55:34,800 --> 00:55:39,680
everything else that you guys
do, they all complement each

981
00:55:39,680 --> 00:55:42,560
other so well, all of the
different products that that you

982
00:55:43,160 --> 00:55:48,080
have and have coming out.
So I'm just glad that you guys

983
00:55:48,080 --> 00:55:50,120
are doing what you're doing and
thank you so much for coming

984
00:55:50,120 --> 00:55:54,200
back on to explain it all.
Well, thank you for having me.

985
00:55:54,200 --> 00:55:58,760
It, it really does take, you
know, I, I go to a lot of retail

986
00:55:58,760 --> 00:56:03,600
stores and do like Q&A's and
stuff like that.

987
00:56:04,160 --> 00:56:07,760
And it's the people who are
doing education like you're

988
00:56:07,760 --> 00:56:09,960
doing, you know, to the end
consumer.

989
00:56:09,960 --> 00:56:12,720
It's, it's the clients you work
with, it's the retail store

990
00:56:12,720 --> 00:56:16,400
employees, all these people who
are actually having the

991
00:56:16,400 --> 00:56:19,160
relationships with the people
and the animals that use our

992
00:56:19,160 --> 00:56:20,880
products.
I think that are incredibly

993
00:56:20,880 --> 00:56:24,080
important.
We're just a tiny there's,

994
00:56:24,120 --> 00:56:27,360
there's five of us.
So we're just a tiny company and

995
00:56:27,360 --> 00:56:30,280
we're able to make these
products, but we don't have a

996
00:56:30,280 --> 00:56:32,360
sales team.
Me and Antoine are the sales

997
00:56:32,360 --> 00:56:35,720
team.
So we do have a sales team, but

998
00:56:35,960 --> 00:56:39,240
there's only two of us and so
we're not in stores, you know,

999
00:56:39,400 --> 00:56:41,400
talking up store owners all the
time.

1000
00:56:41,400 --> 00:56:45,000
And so it really is those store
owners that recognize the value

1001
00:56:45,000 --> 00:56:48,280
in what we're doing and then
relay that to the end customer.

1002
00:56:48,280 --> 00:56:51,800
So I appreciate what you're
doing in that sense and to all

1003
00:56:51,800 --> 00:56:53,240
those retailers out there as
well.

1004
00:56:53,360 --> 00:56:55,720
So takes all of us to to help
one animal.

1005
00:56:55,720 --> 00:56:57,240
So I think that's really
important.

1006
00:56:57,960 --> 00:56:59,080
It does.
It does.

1007
00:56:59,160 --> 00:57:02,240
Well, thank you so much Billy
for being here for what you do

1008
00:57:02,240 --> 00:57:06,160
guys when you were are able to
get the vitality blend and try

1009
00:57:06,160 --> 00:57:08,520
it with your dogs.
Make sure to reach out to me and

1010
00:57:08,520 --> 00:57:10,840
let me know how it goes.
I'm really excited to hear about

1011
00:57:10,840 --> 00:57:15,520
it and for me and Billy today,
please give your pet some extra

1012
00:57:15,520 --> 00:57:17,480
love and I will talk to you next
week.

1013
00:57:17,600 --> 00:57:17,960
Thank you.
Billy Hoekman Profile Photo

Vice President of Nutrition and Communication

Billy Hoekman is Vice President of Nutrition and Communication for Green Juju. He is involved in formulation, product development, working with farmers, science education, and sales and marketing. He participates frequently in expert panels and speaks nationally and internationally in venues ranging from universities and conferences to public libraries. He also serves on the board of directors for multiple organizations, attends AAFCO meetings, and has numerous published articles. He is a trusted pet health advocate that specializes in turning hard to understand nutrition concepts into plain English. He lives in Lancaster Pennsylvania with his wife, their daughter Maple, and their dog Huckleberry.