192. How Fermented Foods Improve Gut Health

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Welcome back, pet parent.
I couldn't be excited to have

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this return guest on for you
today because my, my, everything

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that I talk about somehow always
comes right back around to gut

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health.
Thank you so much for being here

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with us again today.
Rob, Rob Ryan of Gussie's Gut is

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with us, and I just would love
for you to kind of remind people

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it's been a little bit since
you've been on Gussie's Gut is

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so different.
It's so unique.

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And I've just been, I mean, I
tell so many people about it,

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but I would love for you to kind
of give us a brief rundown of

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like the history of Gussie's Gut
and kind of the mission of what

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you're doing.
Well, first of all, thank you

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for having me back on and thank
you for telling everybody about

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us and thank you all for
watching and listening.

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Hopefully we'll be able to share
some couple 2-3 aha moments for

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some of you.
Most of you.

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Well, yes.
So Gussie's gut is all about gut

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health.
My dog's name is Gus.

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I work with Dr. Ian
Billinghurst, who I met.

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I actually hired him.
It's pro tip, by the way.

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It's a really good way to, to,
to get to be friends with really

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great people is hire them.
It's a really great intro.

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So in the year 2000, I hired Dr.
B to teach me how to feed raw

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food to my black lab buddy.
I have a new black lab, Gus.

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Well, he's eight years new, but
yeah.

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So that was, what, 25 years ago
when Doctor B and I work

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together, and I came to him
after I'd done some fermentation

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for my second black lab, Gus,
and it just transformed his

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entire world.
Like, bizarre things were

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happening that were super
positive.

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And believe it or not, before
that, I had never, ever given my

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dogs for 20.
So what would that have been?

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21 years?
I had never given fermented

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foods to my dogs.
And I was taught by the king.

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And so I went to Doctor B and he
said, Oh my God, I can't believe

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I've never thought of this.
Like, what was I thinking for

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decades?
Because he'd have been teaching

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this for 30 years, wrote the top
four best sellers on raw pet

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food and what what we call
species appropriate or

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biologically appropriate
feeding.

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And I went to him because I
recognized right away that

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fermented foods were obviously
thousands of years old, but they

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were part of this species
appropriate diet because dogs

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were burying bones for millions
of years.

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They were burying parts of their
kill pieces of meat, all that

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stuff that of course, when it,
when it gets buried, for those

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of you don't know, all the, the
bugs in the soil, you know, they

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attack the thing and they pre
digest it, they ferment it and,

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and then of course, they're
reading the gut contents of the

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prey animal.
And so I'm not that squeamish

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about that.
And I, you know, I, I don't even

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have any problem, you know,
thinking of my dog eating a prey

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animal.
I've never done it, but it's

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totally instinctual.
But some people do and I can

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understand that and be squeamish
about it.

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And So what we do is we mimic in
a very optimized way what would

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what you'd find in the gut of a
rabbit if they, if a rabbit ate

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the perfect diet.
And so and we ferment it and

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that would be that would mimic
the digestion of the gut of the

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rabbit.
And we make that in this like

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very idealized, optimized recipe
that we think about the profile

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of the ingredients.
What what is the profile?

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This isn't a key thing that that
people think greens are greens,

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vegetables are vegetables, all
that.

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And they're absolutely not.
So I can show you 10 greens

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that'll have 10 different
nutritional profiles.

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And so when you're strategic and
intentional about what you're

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adding into a recipe, you're
thinking about, well, what is

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the spectrum?
What is that full picture, that

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spectrum of that formula?
What is it doing?

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And what nutrients are getting
absorbed?

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So and then when you ferment it,
you it's like you pre digest it.

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So meaning it's a lot easier for
those nutrients to actually be

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absorbed by the body for humans
when we eat fermented foods and

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also for the other mammals in
our lives, dogs and cats.

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So it works just the same way.
And, and that's also good

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because when you think about a
vitamin you take, believe it or

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not, it's really pathetic how
little gets absorbed.

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When you think about, you know,
a piece of steak, it's only as

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good as your digestive system is
to break it down and be able to

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assimilate it, absorb it.
And another word for that that

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you might read a lot is
bioavailable.

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Is it biologically available or
accessible to our systems and to

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our dog and cat systems?
So I'll stop there, but I could

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go on, on and on.
Yeah.

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Well, I, I, I want to ask you
more about fermentation in a

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little bit.
And I also want to talk about a

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new offering that Gussie's gut
has and we'll get to that.

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But before we do, I would just
like to kind of stay in this

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realm of gut health for a little
while.

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So obviously this is like your
world, what you do all day and

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and all night.
You probably dream about it.

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Probably.
Why are we constantly talking

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about gut health now like this
Is this is something that like,

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if you don't have your head in
the sand somewhere, somebody on

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your social media feed has
brought up the idea of your gut

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not being healthy.
And why does that matter so

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much, not just to us, but like
for our pets?

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I think that there are there are
additional things that we need

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to think about for our pets.
Yeah.

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First question that you asked
was why?

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So you have a couple things
going on.

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So gut health has always been
important.

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It's always been, I think in the
modern world, the last several

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100 years, it's gotten
progressively more challenging

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only because, and you're right,
that's all we do is gut health

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because we think it's that
important.

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So we we know that as food has
degraded and we know for a fact

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it is completely a fact.
It's not a conspiracy theory.

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It's not a theory that food to
get the same amount of nutrients

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just since 1950 that you would
eat in anything.

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Pick the thing, carrot, kale,
lettuce, I don't care what it

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is, you have to eat an order of
magnitude of usually like

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between 30 percent and three,
100% more of that thing to get

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the same amount of nutrients
today that you would have in the

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year 1950.
So what happened?

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Well, we changed a lot of our
agricultural practices.

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You know a lot about this, you
talk a lot about this, which I

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just so appreciate about you
because that's the core of this.

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It's how are we farming?
What are we spraying on our

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crops?
How much, how less, much less

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are we, is our soil contributing
to the nutrition of our food

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because our soil is degraded.
And people just Google this on

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their own.
But you know, really it's, it

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goes earlier than the 50s, but
that's really when things

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started to shift a bit for the
worse.

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And so it just takes less,
sorry, takes more to feed

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somebody and get the same amount
of nutrients as back then.

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Then you have those things I
alluded to, which is the sprays

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of chemicals, herbicides,
fungicides, pesticides, of

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course.
And what there's a lot of them

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are there's many, many over 20
of them that are the top big bad

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chemicals.
Obviously glyphosate, GLY,

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Google that Glyph and then
PHOSATEI believe it's towards

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the end of the day, but I think
I did that right.

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So that's a very big chemical
and really, really hard on our

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the gut lining and the integrity
of our gut.

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And it also has a lot of these
other horrible effects.

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It makes absorption in our
system that weakens our

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absorption, our ability to
absorb nutrients.

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It also effects what's called
the Shika May pathway.

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And that's really horrifying for
us because all these things,

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when you look at like what
nutritional compounds do, what

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these phytochemicals,
polyphenols in these plants do,

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when we absorb them, they're
magic.

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And they, these compounds have a
lot of effects on these pathways

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and these systems.
They power them.

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And it's really what helps us
hum and our dogs and cats help

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us hum along in a healthy way.
When you start interrupting

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those things and you have this
very, you know, this like these,

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this horrifying domino effect
where everybody kind of goes,

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well, I don't know what's going
on with my pet.

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Like I just noticed this is
happening.

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They're itching and they, you
know, they got chronic diarrhea

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or they, I mean, there's a whole
list of things that people see

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in their pets.
They just don't have any idea

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what the culprit is.
And it's really hard to nail the

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thing down.
But glyphosate now is

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everywhere.
It's literally in our rainwater.

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It's in our water.
If you live near a golf course

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and a breeze comes towards you,
it's in the drift of the air.

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They call that pesticide drift,
glyphosate drift comes towards

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you.
I mean, it's everywhere.

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And So what really what we're
doing now is we're being more,

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we're playing more of a defense
than anything.

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Some people think when you're
eating healthy and you're, you

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know, working hard on your on
your gut game with regards to

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your diet, like you're trying to
get ahead.

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I would actually suggest what
you're trying to do is just stay

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at a level, you know, trying to
fight against the forces that

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exists almost like a tug of war.
So there if there are 5 forces

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against you, you're trying to
have those five forces on the

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opposite end.
I'm oversimplifying it, but

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that's just how I think of my
own health and my dogs health.

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There are so many things in
there that I want to touch on.

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And this was something that I
don't know, you know, things

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just stick in your head
sometimes and you're like, I

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don't know why that won't go
away.

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But it's in addition to farming
and ranching practices and all

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of the herbicides and pesticides
and all of the things we also

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don't eat locally anymore.
And one of the things that has

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stuck in my head is that a leaf
of spinach, for example, by the

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time it gets to your grocery
store and you buy it and you

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bring it into your home, the
vitamin C that was in that spin

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is just virtually gone, like
from the time it was picked

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until the time you.
So we have that.

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We have so many things working
against us.

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And if we did get back to eating
locally, that would certainly be

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a huge inconvenience for so many
of us.

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But would just that in itself
could help us quite a bit?

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Yeah, yeah.
And you know, I say things all

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the time that are not good for
business.

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I mean, one of the things that I
say all the time, Doctor

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Billinghurst and I say all the
time, is, is in the order of

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perfection.
Eating and fermenting locally is

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on the top of the list.
So what we do is we source the

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absolute best quality of
ingredients.

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We don't make any compromise on
that, but you know what, one of

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the ingredients we source may
not be local to where you're at

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right now.
You know, it just may not be and

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you can't really believe me, I
thought about it.

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We really can't do, you know, it
just doesn't like you could

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never, you can never keep a
business going.

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I can never even keep
manufacturing going if we did

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local.
But I did think about doing like

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3 sections of the United States.
And then I started to think, oh

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gosh, I, you know, what about
the people in the North for

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Canada and then, you know, all
that stuff.

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But even in America, just doing
3, like almost like sections of

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the country is still not really
perfect.

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And as we say, the juice
wouldn't be worth the squeeze.

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But what we're trying to do is
we're also trying to mimic

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nature.
We're trying to make something

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accessible where people just
don't have the time.

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But we always tell people
ferment on your own and go to

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your local farmers market.
Do that.

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Don't be a customer of ours.
If you can do that, great.

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You know, and if you can, you
can go to a farmer and get meat

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for your family and you know,
you know your rancher and your

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farmer and buy locally.
Like that's as it's pretty much

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about as good as you're going to
get with the exception of having

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your own farm and ranch.
And that gets really crazy.

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You know, that's that's a whole
different deal.

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But but where those two options
are not available, or even

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fermenting on your own, going to
the grocery store and fermenting

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00:13:24,400 --> 00:13:29,400
your own, we're here for you.
Yeah, well, and, and so gut

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health in general, one of the
things that I think it can be

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00:13:32,440 --> 00:13:36,200
hard for people to like, wrap
their head around around like

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where to start, what to do.
You get a little bit of

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information and you go down the
rabbit hole and you get so

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00:13:43,720 --> 00:13:46,720
overwhelmed.
And that's for me, like a lot of

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the clients that come to me,
they have so much overwhelm.

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Like the first time I talk to
them, I'm just trying to pin

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00:13:53,120 --> 00:13:56,040
them down to get the information
I need because they're all over

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00:13:56,040 --> 00:13:58,160
the place because they've got so
much information, they don't

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know what to do with it.
And one of the things that I've

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learned, especially in the like
certification program that I

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went through to be a holistic
pet health coach is that when in

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doubt, start with the gut.
Like if you have a million

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00:14:15,080 --> 00:14:17,760
things going on, your kidneys
aren't working right, your liver

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00:14:17,760 --> 00:14:19,640
is not working right, Maybe
you've got some cognitive

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00:14:19,640 --> 00:14:22,960
issues.
When in doubt, start with the

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00:14:22,960 --> 00:14:26,480
gut because that's going to
branch out to everywhere else.

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And that's exactly what you guys
are trying to do is focus on, on

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00:14:31,120 --> 00:14:34,680
the health of the gut and to
help get it back into a place

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00:14:34,680 --> 00:14:39,400
where and so, but specifically
with the products that you have,

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how are they affecting the gut?
How are they improving the gut?

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00:14:44,280 --> 00:14:50,320
Yeah, so the, so you know, ideal
world, I don't want to say

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perfect.
In an ideal world, dog is going

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00:14:53,880 --> 00:14:57,320
out and so is a cat into their
natural environment.

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They're getting their natural,
they're getting local microbes

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00:15:01,240 --> 00:15:02,760
from where around where they
live.

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So they're going into, you know,
puddles and ponds and streams

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and, and dirt, of course.
And if your dog is like my dog

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and likes to play with the ball,
they get the ball full of saliva

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00:15:15,880 --> 00:15:18,320
rolling in the dirt and they're
eating tons of dirt.

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00:15:18,400 --> 00:15:22,000
I mean, just is the way it is.
And all of those things have

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00:15:22,000 --> 00:15:24,240
microbes in them, including the
air.

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So there are mostly good
microbes.

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There are bad microbes in the
air and the dirt and the water.

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It's everywhere.
And the body just selects and

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00:15:36,320 --> 00:15:42,600
can sort of push out the
negative bad stuff because it's

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00:15:42,760 --> 00:15:46,800
keeping in the good stuff.
So the good microbes win over

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the bad.
It's really a good versus evil

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00:15:48,840 --> 00:15:51,000
story.
And how is that?

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Well, it's being healthy and
resilient.

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And the way you do that is
eating well, first and foremost,

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loving your dog is free.
That's a big part of it.

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A dog that isn't bored, a dog
that's living its genetic, you

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00:16:05,640 --> 00:16:09,320
know, purpose on this life.
So all dogs are genetically

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different, you know, summer
hunters, etcetera, etcetera.

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00:16:11,880 --> 00:16:16,480
And also getting out and getting
plenty of exercise that is

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supremely important, also free.
It just cost time.

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00:16:20,800 --> 00:16:24,520
And so the gut is a lot of
people talk about it differently

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00:16:24,520 --> 00:16:26,520
that some talk about it like a
garden.

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00:16:26,960 --> 00:16:29,600
And you know, lots of people
have different types of

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00:16:29,600 --> 00:16:33,520
metaphors and references, but
it's, it's, I like talk about,

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00:16:33,560 --> 00:16:37,400
talk about it like it's a hotel
or a, you know, AB and BA bed

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00:16:37,400 --> 00:16:41,360
and breakfast where the
hospitable environment that you

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00:16:41,360 --> 00:16:45,880
create is a healthy gut and that
welcomes in the good guys and

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00:16:45,880 --> 00:16:48,080
keeps out the bad guys, locks
them out.

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00:16:48,080 --> 00:16:54,200
And so if you create a positive
health environment for your gut,

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00:16:54,400 --> 00:16:57,000
you what happens is that they
call them junctions.

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00:16:57,440 --> 00:17:00,600
They're like they fit together
and really unhealthy ones are

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00:17:00,600 --> 00:17:04,920
open And so the the bad guys go
through them tight junctions

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00:17:04,920 --> 00:17:08,319
keep them out.
And so doing you can do that

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00:17:08,319 --> 00:17:10,560
through really great.
You can do that through some

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00:17:10,560 --> 00:17:13,480
probiotics.
I have AI have a issue with all

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00:17:13,480 --> 00:17:16,319
probiotics.
They're not the answer and the

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00:17:16,319 --> 00:17:19,440
be and all be all.
But you could do them with three

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00:17:19,520 --> 00:17:24,000
the trifecta of biotics, pre pro
and post biotics.

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00:17:24,480 --> 00:17:27,599
Doctor Billinghurst says
probably post biotics are the

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00:17:27,599 --> 00:17:32,560
most beneficial and potent in
achieving the results that we

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00:17:32,560 --> 00:17:34,280
want.
Prebiotics are really nothing

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00:17:34,280 --> 00:17:38,720
more than the fiber, the food
that the good microbes want to

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00:17:38,720 --> 00:17:40,680
eat.
And when they eat that food

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00:17:40,760 --> 00:17:43,560
again, it's a, it's a good, it's
a comfortable bed and breakfast.

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00:17:43,560 --> 00:17:45,320
When they're eating and they're
comfortable and they're happy,

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00:17:45,600 --> 00:17:49,080
they stay.
When a gut is not hospitable,

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00:17:49,080 --> 00:17:52,720
it's called your.
The microbes are transient, so I

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00:17:52,720 --> 00:17:54,960
don't care what you put in
that's good.

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00:17:55,040 --> 00:17:58,720
They fall, they fall right
through the system and they come

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00:17:58,720 --> 00:18:02,600
out of the rear end.
You know when your dog's stool.

304
00:18:03,240 --> 00:18:07,160
And so even like all this money
people pour in, you know, if

305
00:18:07,160 --> 00:18:12,240
you've got a unwell dog and
you're spending like $30 a week

306
00:18:12,240 --> 00:18:16,800
on probiotics, that's just money
literally down the GI tract,

307
00:18:16,800 --> 00:18:19,840
not, I won't say the tube, but
down the GI tract and it

308
00:18:19,840 --> 00:18:22,920
literally just goes in and out.
And some people say that

309
00:18:22,920 --> 00:18:24,680
provides some benefit a little
bit.

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00:18:24,720 --> 00:18:27,440
And some people say it really
doesn't do much of anything

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00:18:27,440 --> 00:18:29,120
because it's because they're
transient.

312
00:18:29,120 --> 00:18:31,240
They're just flowing through.
There's no, they're, they're not

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00:18:31,240 --> 00:18:33,480
hanging around and providing any
positive benefit.

314
00:18:33,480 --> 00:18:37,240
They're not Sentinels keeping a
lookout for the bad guys and

315
00:18:37,240 --> 00:18:41,360
they're not locking into the gut
and then digesting all that food

316
00:18:41,360 --> 00:18:44,640
that comes through it because
the microbes, that's really what

317
00:18:44,640 --> 00:18:46,000
they're doing.
They're breaking down all these

318
00:18:46,000 --> 00:18:47,920
things.
And so when you have like, like

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00:18:47,920 --> 00:18:52,040
go on and on about things like
allergies and food

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00:18:52,040 --> 00:18:56,400
sensitivities, one could easily
point, and this isn't the only

321
00:18:56,400 --> 00:18:59,560
reason, but one could point to
an unhealthy gut.

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00:18:59,560 --> 00:19:03,840
Because if you say to me, my
dog, I know for a fact my dog is

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00:19:03,840 --> 00:19:07,520
allergic to chicken, I would
say, well, I would say look at

324
00:19:07,520 --> 00:19:08,760
it.
You know, and I'm not sure we

325
00:19:08,760 --> 00:19:12,120
have the ability to
unfortunately identify these

326
00:19:12,120 --> 00:19:14,200
things, but I would say your,
your dog may be lacking the

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00:19:14,200 --> 00:19:17,240
right microbes to break down the
chicken, assuming it's real

328
00:19:17,240 --> 00:19:20,640
chicken and it's Whole Foods and
it's, you know, I would, I would

329
00:19:21,440 --> 00:19:24,040
hope that it's raw, raw food
because I'm a big raw food guy

330
00:19:24,040 --> 00:19:28,800
for, you know, 25 years.
So, but no matter what, it's

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00:19:28,800 --> 00:19:32,520
about the microbes living that
can break down your dog's

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00:19:32,520 --> 00:19:35,240
digestion.
So we have a lot of folks that

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00:19:35,240 --> 00:19:38,080
are coming to us feeding kibble
and they're, they're rescue

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00:19:38,080 --> 00:19:40,880
puppies and they don't, or dogs
and they don't know where these

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00:19:40,880 --> 00:19:44,120
dogs lived or how they lived
before they bring them into

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00:19:44,120 --> 00:19:46,040
their home.
And I want to like start

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00:19:46,040 --> 00:19:50,160
Gussie's gut.
And they might say to us, you

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00:19:50,160 --> 00:19:54,000
know, Oh my gosh, my dog dog's
tummy's gurgling, you know, like

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00:19:54,000 --> 00:19:55,440
the first day.
And we said, just give me a

340
00:19:55,440 --> 00:19:56,640
second.
It's going to be fine.

341
00:19:57,200 --> 00:20:00,040
Some say my dog has a bout of
gas.

342
00:20:00,040 --> 00:20:02,920
Oh my gosh, what's happening?
We say this is good.

343
00:20:03,000 --> 00:20:04,520
Like think of it as a good
thing.

344
00:20:04,600 --> 00:20:06,560
All these microbes are going,
whoa, hello.

345
00:20:06,560 --> 00:20:09,160
And they're waking up and
they're, and they're starting to

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00:20:09,160 --> 00:20:12,040
adapt.
And so the gut is changing and,

347
00:20:12,040 --> 00:20:14,400
and really the change that
you're seeking is happening.

348
00:20:14,480 --> 00:20:16,000
And that's good.
It's always temporary.

349
00:20:16,000 --> 00:20:20,440
It's like super temporary.
And then you got even a smaller

350
00:20:20,440 --> 00:20:24,560
percentage of dogs that may get
diarrhea, crazy diarrhea, like

351
00:20:24,560 --> 00:20:26,160
we're, it's explosive in the
house.

352
00:20:26,160 --> 00:20:28,920
That would be horrible.
But like they're on a walk and

353
00:20:28,920 --> 00:20:31,000
they're happy and they're,
they're eating great and they're

354
00:20:31,000 --> 00:20:34,120
happy instead of like a hard
stool, they're getting a

355
00:20:34,120 --> 00:20:35,960
diarrhea for like one or two
days.

356
00:20:36,160 --> 00:20:38,280
That's it.
And we even say we have the

357
00:20:38,280 --> 00:20:41,360
whole
videogussysgot.com/diarrhea.

358
00:20:42,400 --> 00:20:48,040
We have a whole video about that
because that could be an amazing

359
00:20:48,040 --> 00:20:52,240
indication that, Oh my gosh,
like real change is happening.

360
00:20:52,240 --> 00:20:55,760
And, and then if you know, some
dogs, it takes its immediate

361
00:20:55,760 --> 00:20:59,200
transformation and some dogs it
takes four to six weeks to

362
00:20:59,200 --> 00:21:01,520
transform.
Some it even takes up to 90

363
00:21:01,520 --> 00:21:03,480
days.
It kind of depends on age and

364
00:21:03,480 --> 00:21:06,440
their epigenetic history and
what they've eaten their lot,

365
00:21:06,440 --> 00:21:08,120
all this stuff that's super
boring.

366
00:21:08,120 --> 00:21:10,200
People tune out because they're
like, oh, that's too many

367
00:21:10,200 --> 00:21:12,680
details.
The bottom line is every dog's

368
00:21:12,680 --> 00:21:14,120
different, every cat's
different.

369
00:21:14,160 --> 00:21:17,520
And so we have to, we have to
respect the time that they need

370
00:21:17,520 --> 00:21:20,720
for them to adapt.
So we've been talking about how

371
00:21:20,720 --> 00:21:24,760
the products work and you
brought up probiotics again.

372
00:21:24,760 --> 00:21:27,280
We talked about probiotics
pretty extensively the last time

373
00:21:27,280 --> 00:21:30,320
you were on.
It's a big topic that I like to

374
00:21:30,320 --> 00:21:33,320
cover as well.
So definitely if you are

375
00:21:33,320 --> 00:21:36,560
listening to this and you are
giving probiotics to your dog,

376
00:21:36,560 --> 00:21:40,120
please go back and listen to the
previous episode with Rob

377
00:21:40,120 --> 00:21:43,800
because we really did kind of go
through it and break, break all

378
00:21:43,800 --> 00:21:47,480
of those down.
I definitely believe that we're

379
00:21:47,920 --> 00:21:50,360
overdoing these probiotics with
dogs.

380
00:21:50,840 --> 00:21:54,960
I see it every single day.
But so the actual products and

381
00:21:55,360 --> 00:21:58,080
we talked the last time you were
on about daily.

382
00:21:58,160 --> 00:22:00,960
So I would like to start there
because you did a, a slight

383
00:22:00,960 --> 00:22:03,640
reformulation, which I'm
actually really, really excited

384
00:22:03,640 --> 00:22:09,720
about, nothing huge, but what I
am most excited about is that

385
00:22:09,720 --> 00:22:12,160
you did take the cheese out and
then you made one other

386
00:22:12,440 --> 00:22:15,160
adjustment.
So can you tell me why you made

387
00:22:15,200 --> 00:22:16,400
those changes?
Yeah.

388
00:22:16,400 --> 00:22:19,800
I mean, we, we have 19
ingredients in our product

389
00:22:19,800 --> 00:22:23,200
called daily.
It's designed to be just a

390
00:22:23,200 --> 00:22:25,720
tremendous, I mean, with 19
super foods in it, you can

391
00:22:25,720 --> 00:22:30,040
imagine it's pretty potent.
And we designed it to be this

392
00:22:30,040 --> 00:22:32,280
incredible boost to your dog's
health.

393
00:22:32,320 --> 00:22:37,000
We were getting a lot of folks
over the years saying, Oh my

394
00:22:37,000 --> 00:22:40,160
God, this is exactly what I'm
looking for, but my dog can have

395
00:22:40,160 --> 00:22:46,560
no dairy.
And you know, after a while we

396
00:22:46,560 --> 00:22:49,080
started to take notice that
there was quite a few.

397
00:22:49,080 --> 00:22:53,520
Then we did a quick search and
our support software, like how

398
00:22:53,520 --> 00:22:54,760
many?
We did some research, like how

399
00:22:54,760 --> 00:22:57,240
many people actually, and it was
to my surprise, it was a lot

400
00:22:57,240 --> 00:23:00,440
more than I thought.
So we took out the dairy just

401
00:23:00,440 --> 00:23:03,600
because at the beginning we, I
would, I'll just say I'll, I'll

402
00:23:03,720 --> 00:23:07,120
cop to it.
I was very afraid that the only

403
00:23:07,120 --> 00:23:11,480
way to get this good stuff in
our most of our dogs in the

404
00:23:11,480 --> 00:23:16,120
world was to put a little
enticing stinky cheese in it.

405
00:23:16,200 --> 00:23:17,640
You know, So we used organic
cheese.

406
00:23:18,520 --> 00:23:22,440
It wasn't much, but I still
didn't want I, my confidence has

407
00:23:22,440 --> 00:23:27,120
been, you know, shored up over
time because so many dogs love

408
00:23:27,120 --> 00:23:29,920
it.
We actually, truthfully, we only

409
00:23:29,920 --> 00:23:34,360
get our request to return
because the dog won't eat it.

410
00:23:34,960 --> 00:23:39,320
And so it's like nothing.
And so I just said this is

411
00:23:39,800 --> 00:23:41,840
crazy.
Like, why won't I help these

412
00:23:41,840 --> 00:23:45,080
dogs that can have dairy?
They may have other issues that

413
00:23:45,080 --> 00:23:49,200
actually, I mean, they need this
even more than some other dogs.

414
00:23:49,200 --> 00:23:52,960
So we, we took out the cheese,
then we replaced it with more

415
00:23:52,960 --> 00:23:55,600
veggies.
So that's, that's all we did

416
00:23:55,600 --> 00:23:57,960
there.
And then we also had kelp in

417
00:23:57,960 --> 00:24:00,840
ours that we think is an
incredible micronutrient.

418
00:24:00,880 --> 00:24:05,920
By the way, I take myself, I
take our C Moss and sometimes

419
00:24:05,920 --> 00:24:11,680
I'll take kelps and and seaweed
and stuff and in pill form, not

420
00:24:11,680 --> 00:24:14,560
in a salad, but sometimes in a
Japanese restaurant, I'll eat

421
00:24:14,560 --> 00:24:19,120
it.
And what we, what we're also

422
00:24:19,120 --> 00:24:23,000
hearing from many people is
their raw food diets were pre

423
00:24:23,000 --> 00:24:25,440
made and had kelp in it for the
same reasons we did.

424
00:24:26,440 --> 00:24:32,480
And we didn't want to, we wanted
to not compete with those other

425
00:24:32,480 --> 00:24:37,440
products in terms of like don't
have a dog double up on kelp.

426
00:24:37,440 --> 00:24:40,120
We already we did an assessment
of our micronutrients and we

427
00:24:40,120 --> 00:24:42,960
thought this is incredible.
So what, what could we, we're

428
00:24:42,960 --> 00:24:45,840
already good in micronutrients
even without the kelp and we

429
00:24:45,840 --> 00:24:49,040
weren't putting a ton in, you
know, for, for the reasons that

430
00:24:49,120 --> 00:24:50,920
I just mentioned the iodine and
all that.

431
00:24:51,320 --> 00:24:55,280
So we decided let's replace it
with ginger, which is an amazing

432
00:24:55,280 --> 00:25:00,920
anti-inflammatory and all that.
I would say 9899% of our

433
00:25:00,920 --> 00:25:03,600
customers thought it was an
incredible idea and we had like

434
00:25:03,840 --> 00:25:08,560
1 to 2% that didn't like the
idea of like, you know, adding

435
00:25:08,560 --> 00:25:11,280
cheese later for their super
finicky dogs.

436
00:25:11,960 --> 00:25:14,880
And others really like the
convenience of the kelp because

437
00:25:14,880 --> 00:25:17,040
they didn't have to do it.
And all we said was, you know

438
00:25:17,040 --> 00:25:19,000
what, you really don't need kelp
from us.

439
00:25:19,000 --> 00:25:22,000
You could just do like a really
little like a 1/4 teaspoon or,

440
00:25:22,200 --> 00:25:25,040
you know, a teaspoon with larger
dogs or whatever.

441
00:25:25,040 --> 00:25:27,320
And so that's why we made those
switches.

442
00:25:27,320 --> 00:25:31,400
And now we just, we just, we, we
have a new addition instead of

443
00:25:31,400 --> 00:25:33,040
kelp.
It's ginger for men.

444
00:25:33,040 --> 00:25:35,040
And ginger.
I love that.

445
00:25:35,040 --> 00:25:38,880
I love ginger all around I think
and and dogs that are

446
00:25:38,880 --> 00:25:41,160
experiencing any sort of GI
distress.

447
00:25:41,760 --> 00:25:43,280
I think Ginger is great for them
anyway.

448
00:25:43,920 --> 00:25:48,720
Oh yeah, it's anti nausea, it's
calming, it's anti-inflammatory,

449
00:25:48,720 --> 00:25:52,440
and you can never get anti.
You can never get enough

450
00:25:52,440 --> 00:25:56,400
anti-inflammatory.
We have turmeric or daily

451
00:25:56,400 --> 00:26:00,320
formula as well and they're both
fermented, so they're broken

452
00:26:00,320 --> 00:26:02,800
down and much easier to absorb
and assimilate.

453
00:26:02,800 --> 00:26:07,480
And you can never get enough
anti-inflammatory in a food

454
00:26:07,480 --> 00:26:11,880
source if you ask me.
Now, supplement made in a

455
00:26:11,880 --> 00:26:15,080
laboratory maybe, but food
source, the body can

456
00:26:15,080 --> 00:26:19,600
differentiate in the bodies, the
bodies of mammals, ours and our

457
00:26:19,600 --> 00:26:25,400
dogs and cats, they select, OK,
today I'm going to absorb all of

458
00:26:25,400 --> 00:26:29,000
this because I need it, but I
don't need all of this.

459
00:26:29,000 --> 00:26:31,640
So I'm going to go ahead and let
it, you know, I'm going to store

460
00:26:31,640 --> 00:26:34,720
it or I'm going to let it go and
it goes out the other end.

461
00:26:35,120 --> 00:26:38,120
But it's as magical.
The body knows what it needs and

462
00:26:38,120 --> 00:26:42,000
it pulls and stores.
And then if you're in and out of

463
00:26:42,000 --> 00:26:45,920
eating that nutrient, because it
stores it, it'll release it and

464
00:26:45,920 --> 00:26:49,080
absorb it and be able to utilize
it later on.

465
00:26:49,080 --> 00:26:53,120
So that's what Doctor B talks
about, and why Doctor

466
00:26:53,120 --> 00:27:00,080
Billinghurst is not absolutely
He's not a believer in balancing

467
00:27:00,080 --> 00:27:03,240
every single meal perfectly and
using food sources.

468
00:27:03,240 --> 00:27:07,400
So the daily product that is
currently available is really

469
00:27:07,400 --> 00:27:13,680
giving your dog a boost and
nutrients and good guys to feed

470
00:27:13,800 --> 00:27:19,840
the the good bacteria in the gut
and really just supporting them

471
00:27:19,840 --> 00:27:23,000
when they need it to get, get
all of these good no matter what

472
00:27:23,000 --> 00:27:26,160
the base food is.
So it's not like, oh, you're

473
00:27:26,160 --> 00:27:28,400
feeding an amazing diet.
You still need these on top of

474
00:27:28,400 --> 00:27:30,440
it.
It's regardless of what your

475
00:27:30,440 --> 00:27:34,120
animal is eating these this can
help boost their their gut

476
00:27:34,120 --> 00:27:35,000
health.
Yeah.

477
00:27:35,360 --> 00:27:41,480
And we know anecdotally and
clinically and the bigger

478
00:27:41,480 --> 00:27:46,320
government organizations have
studied this, that when you

479
00:27:46,320 --> 00:27:50,640
consume a fermented food like
kimchi or something, and this is

480
00:27:50,640 --> 00:27:53,240
only unfortunately it's only
done in humans, not dogs and

481
00:27:53,240 --> 00:27:54,840
cats.
But we know dogs and cats are

482
00:27:55,120 --> 00:27:58,520
especially dogs are really,
really some similar in response

483
00:27:58,520 --> 00:28:03,360
to people for many things.
When you eat fermented foods,

484
00:28:03,360 --> 00:28:06,680
the things you eat with it are
better absorbed.

485
00:28:06,680 --> 00:28:09,600
And do we have anecdotal
evidence with, I mean, we've

486
00:28:09,600 --> 00:28:12,960
got, I'll never forget the name
of this dog, Pesci.

487
00:28:13,240 --> 00:28:17,480
There's a video on our YouTube
channel, P/E SHY Pesci, customer

488
00:28:17,480 --> 00:28:19,120
of ours.
Pesci's no longer with us.

489
00:28:19,120 --> 00:28:23,400
Pesci was an older dog and a big
dog and Pesci was on, I believe

490
00:28:23,400 --> 00:28:25,960
it was, if I remember the story
right, was like the was on

491
00:28:25,960 --> 00:28:28,520
medication for like arthritis
and some other things.

492
00:28:28,600 --> 00:28:32,720
And our customer noticed and she
put up when we recorded this

493
00:28:32,720 --> 00:28:36,760
video, I had her, she would go
long, she could tell when he

494
00:28:36,760 --> 00:28:39,320
needed his medication.
She tried to string it out as

495
00:28:39,320 --> 00:28:42,640
long as she could because it's
toxic to the liver and all that.

496
00:28:43,240 --> 00:28:46,120
And so she noticed he needed it
less and less.

497
00:28:46,120 --> 00:28:50,160
So the periods were elongating
and he not only wanted to go on

498
00:28:50,160 --> 00:28:52,920
one walk, he wanted to go on
two, then three.

499
00:28:53,480 --> 00:28:56,120
His energy was improving his
quality of life.

500
00:28:56,120 --> 00:29:00,880
I mean that's what if there's
one thing I live to do with this

501
00:29:00,880 --> 00:29:04,360
company is increase the Gerard
evive of dogs and cats.

502
00:29:04,360 --> 00:29:08,120
What is the joy of life?
What is that on the scale?

503
00:29:08,280 --> 00:29:11,760
You know, some dogs it's running
and fetching for other dogs,

504
00:29:11,760 --> 00:29:16,960
it's just being bright and being
their true selves and and being

505
00:29:16,960 --> 00:29:20,920
excited and alert and wanting to
engage.

506
00:29:20,920 --> 00:29:23,320
And some dogs are sled dogs and
they want to pull sleds.

507
00:29:23,360 --> 00:29:27,320
You depends on the on the thing
or some dogs love to swim when

508
00:29:27,320 --> 00:29:29,400
there's water V goes down.
They don't want to do those

509
00:29:29,400 --> 00:29:31,200
things as much.
And so when we see those things

510
00:29:31,200 --> 00:29:34,640
come back, we're very excited.
So one of the things I don't

511
00:29:34,640 --> 00:29:36,640
think we do well enough as a
company.

512
00:29:36,640 --> 00:29:40,040
We're trying to do that this
year and certainly next year is

513
00:29:40,360 --> 00:29:44,200
do more of the longer form
videos that about stories of

514
00:29:44,200 --> 00:29:46,920
people because we hear these
crazy stories.

515
00:29:47,440 --> 00:29:50,600
I mean, they still sound crazy
to me that, you know, anxiety

516
00:29:50,600 --> 00:29:54,640
goes down and in four, you know,
four to six weeks.

517
00:29:54,640 --> 00:29:58,160
And these aren't promises.
We can't make these promises for

518
00:29:58,160 --> 00:30:01,160
every single every single dog,
every single cat is super

519
00:30:01,160 --> 00:30:05,600
different and unique.
But we hear these stories and we

520
00:30:05,600 --> 00:30:09,280
just go, wow, what a blessing.
I mean, like, how did that

521
00:30:09,280 --> 00:30:12,640
happen?
You know, and, and it's really

522
00:30:12,640 --> 00:30:17,120
just the gut was compromised.
We freed it up, we unlocked it,

523
00:30:17,120 --> 00:30:19,440
and then all this magic happened
that we can't take, we can't

524
00:30:19,440 --> 00:30:21,840
take any control of or any
credit for.

525
00:30:22,080 --> 00:30:25,040
But when the gut gets fixed, all
these other things just

526
00:30:25,040 --> 00:30:30,240
magically start to resolve.
Before we jump over to the new

527
00:30:30,240 --> 00:30:33,560
product, I, I just want to touch
on fermentation a little bit

528
00:30:33,560 --> 00:30:38,240
more because this is something
that it intrigues me so much and

529
00:30:38,400 --> 00:30:40,800
at the same time confuses the
heck out of me.

530
00:30:42,040 --> 00:30:45,480
And I don't know why it just, I
think, you know, our brains do

531
00:30:45,480 --> 00:30:48,920
weird things to us sometimes.
I've been trying to get into

532
00:30:48,920 --> 00:30:52,840
like just understand, I
understand how beneficial

533
00:30:52,840 --> 00:30:58,480
fermentation is and I actually
like, I, I encourage a lot of my

534
00:30:58,480 --> 00:31:05,800
clients to use fermented foods,
specifically with animals that

535
00:31:05,800 --> 00:31:08,600
need digestive enzyme.
Like when, when I feel like we

536
00:31:08,600 --> 00:31:12,240
need the, the digestive, if I
could talk digestive enzyme

537
00:31:12,240 --> 00:31:16,680
support and you know, just
naturally as we age produce

538
00:31:16,680 --> 00:31:19,560
fewer digestive enzymes.
But in dogs that have

539
00:31:19,560 --> 00:31:22,960
compromised guts, they're also,
you know, not digesting the

540
00:31:22,960 --> 00:31:26,320
foods properly and just the gut
isn't functioning properly.

541
00:31:26,320 --> 00:31:31,880
So it is to me, like I
understand that because this

542
00:31:31,880 --> 00:31:34,800
product is firm or any product
that you ferment, because I I

543
00:31:34,800 --> 00:31:40,480
put a spoonful of fermented
beets in my mouth and I was not

544
00:31:40,480 --> 00:31:41,840
happy.
I was not a happy girl.

545
00:31:42,720 --> 00:31:46,200
Yeah, yeah.
But I'm trying, I'm I've got

546
00:31:46,200 --> 00:31:48,720
some kombucha on board.
I'm OK with that.

547
00:31:48,720 --> 00:31:52,480
I'm, I'm making a sourdough
starter and keep telling myself

548
00:31:52,480 --> 00:31:54,520
one of these days I'm going to
make some sourdough bread if I

549
00:31:54,520 --> 00:31:57,600
get some time.
And so I understand the benefits

550
00:31:57,680 --> 00:32:00,440
of it.
I don't understand like I know

551
00:32:00,440 --> 00:32:03,600
there and I know there's a
difference in you talked earlier

552
00:32:03,600 --> 00:32:09,640
about a dog or a wolf will like
bury some of their kill, for

553
00:32:09,640 --> 00:32:13,440
example, and then it will
ferment over time.

554
00:32:13,840 --> 00:32:18,680
To me that that there's a newer
term I've heard called wild

555
00:32:18,680 --> 00:32:20,440
fermentation.
That sounds like wild

556
00:32:20,440 --> 00:32:22,440
fermentation to me.
Yeah.

557
00:32:22,440 --> 00:32:24,840
I mean, we, we used to use the
term wild fermentation and we

558
00:32:24,840 --> 00:32:27,880
realized like nobody really
understood what it, what it was.

559
00:32:29,000 --> 00:32:35,040
But so dogs love, Doctor
Billinger says they love

560
00:32:35,040 --> 00:32:38,160
stinking, stinky and revolting
foods.

561
00:32:38,160 --> 00:32:42,360
And that could be days old
carcasses, it could be trash, it

562
00:32:42,360 --> 00:32:44,840
could be all kinds of things.
So dogs love that kind of stuff.

563
00:32:44,840 --> 00:32:49,480
Dogs love stinky.
And so again, what we do is we

564
00:32:49,480 --> 00:32:53,720
do it in this my, my number one
word I I need to use for what we

565
00:32:53,720 --> 00:32:59,720
do is we just optimize nature.
So we're just trying to select a

566
00:32:59,720 --> 00:33:04,200
profile of ingredients and
fermenting this ideal scenario

567
00:33:04,200 --> 00:33:07,120
that just creates the best
product that we know how to

568
00:33:07,120 --> 00:33:09,360
create.
And so I don't know if that's an

569
00:33:09,360 --> 00:33:11,960
answer to your question or if
you want to know more about what

570
00:33:11,960 --> 00:33:13,720
I don't love.
Like we all, we all eat

571
00:33:13,720 --> 00:33:16,240
fermented things, just most
people don't realize it.

572
00:33:16,480 --> 00:33:21,200
Of course, cheese, coffee,
chocolate, sausage, is it form?

573
00:33:21,320 --> 00:33:24,440
They're all forms of
fermentation and some teas that

574
00:33:24,440 --> 00:33:26,520
we drink.
And then of course, you know,

575
00:33:27,720 --> 00:33:29,960
the things like, you know,
sauerkraut and kimchi and all

576
00:33:29,960 --> 00:33:31,800
that sort of stuff, those are
obvious.

577
00:33:31,800 --> 00:33:33,840
Like most people just think of
those right away.

578
00:33:33,880 --> 00:33:36,160
But in our everyday life, we're
eating things that are

579
00:33:36,160 --> 00:33:39,200
fermented.
So is it mostly for the

580
00:33:39,480 --> 00:33:42,800
digestive enzyme part of it?
Are there other things that

581
00:33:42,800 --> 00:33:45,000
were?
OK, sorry, I know.

582
00:33:45,080 --> 00:33:46,400
I wasn't very clear I was.
No, no, no.

583
00:33:46,400 --> 00:33:49,480
Yeah, So great.
Super good question.

584
00:33:49,480 --> 00:33:53,640
Very, very few people ask me.
So enzymes are activated in

585
00:33:53,640 --> 00:33:56,360
fermentation.
They don't create digestive

586
00:33:56,360 --> 00:33:59,960
enzymes.
So when you take digestive

587
00:33:59,960 --> 00:34:03,680
enzymes, those are, you know,
they're manufactured in

588
00:34:03,680 --> 00:34:07,680
laboratories and that's just
like probiotics, but in there's

589
00:34:07,680 --> 00:34:10,360
different manufacturing metaphor
and they're designed to

590
00:34:10,480 --> 00:34:13,159
breakdown protein, breakdown
fat, breakdown carbohydrates,

591
00:34:13,159 --> 00:34:15,719
you know, on and on.
They all have different

592
00:34:15,760 --> 00:34:18,760
benefits.
And so those are very different.

593
00:34:18,760 --> 00:34:21,520
Digestive enzymes are different
than enzymatically activated

594
00:34:21,520 --> 00:34:24,480
foods.
All I can say is fermentation is

595
00:34:24,480 --> 00:34:27,840
so crazy what it does, and it's
so simple.

596
00:34:28,280 --> 00:34:30,360
And the fact that it's so
simple, it's hard to wrap your

597
00:34:30,360 --> 00:34:33,840
brain around all the processes
that happen during the

598
00:34:33,840 --> 00:34:37,920
fermentation.
I mean, there's a battle going

599
00:34:37,920 --> 00:34:41,639
on in every batch of
fermentation between oxygen and

600
00:34:41,639 --> 00:34:44,639
carbon dioxide.
There's a battle between good

601
00:34:44,639 --> 00:34:49,360
and bad microbes, and the good
microbes win every single time.

602
00:34:49,360 --> 00:34:52,679
And in pretty short order, the
bad guys come out right at the

603
00:34:52,679 --> 00:34:57,240
beginning and they start to die
because the, the, the

604
00:34:57,400 --> 00:34:59,960
proliferation of the good guys.
And that's that thing I was

605
00:34:59,960 --> 00:35:03,760
saying about the tug of war.
The good guys overpower the bad

606
00:35:03,760 --> 00:35:05,960
guys.
And there are no more bad guys

607
00:35:05,960 --> 00:35:07,960
at the end of our fermentation.
They're, you know, you're

608
00:35:07,960 --> 00:35:12,360
talking like 5 pH.
And that's safer than the salad

609
00:35:12,360 --> 00:35:15,000
you'll eat at the finest
restaurant in America.

610
00:35:15,520 --> 00:35:18,960
So when you talk about food
safety, it's naturally food

611
00:35:18,960 --> 00:35:21,480
safe.
There's no need to worry about

612
00:35:21,560 --> 00:35:25,360
any of the bad guys just because
nothing turns out the pathogenic

613
00:35:25,400 --> 00:35:29,680
bad microbes, the bad bacteria,
the ones that can harm us,

614
00:35:30,000 --> 00:35:33,200
they're pretty weak.
They're, they're good talkers at

615
00:35:33,200 --> 00:35:36,080
the beginning and they're real.
They come on real strong and

616
00:35:36,080 --> 00:35:39,960
they die real fast and they
don't, they cannot live in an

617
00:35:39,960 --> 00:35:42,720
acidic environment.
And, and then of course, the,

618
00:35:43,640 --> 00:35:47,120
the, all the oxygen gets pushed
out and it's, it carbon dioxide

619
00:35:47,200 --> 00:35:49,280
builds up.
And that also helps a lot with

620
00:35:49,280 --> 00:35:53,480
that too.
And sorts of just amazing, you

621
00:35:53,480 --> 00:35:56,920
know, thing and unlike your
beats that you're putting in

622
00:35:56,920 --> 00:35:59,200
your mouth, like I'm not a
kombucha drinker at all.

623
00:35:59,200 --> 00:36:03,080
I love sourdough.
I love like I can, I can put, I

624
00:36:03,080 --> 00:36:06,160
can taste our products and they
taste like greens to me.

625
00:36:06,160 --> 00:36:08,600
They don't taste like like
revolting or anything.

626
00:36:08,640 --> 00:36:11,920
And our, our new product that
we'll talk about is actually

627
00:36:11,920 --> 00:36:14,000
kind of sweet.
It's it's trippy.

628
00:36:14,000 --> 00:36:15,600
Like you think there was fruit
in there.

629
00:36:15,640 --> 00:36:18,520
I'm sure that's the way it lands
on my taste buds anyway.

630
00:36:18,520 --> 00:36:23,520
And we have no, it was a little
bit, it was a little bit scary

631
00:36:23,520 --> 00:36:27,760
to put on a new product that's
all grasses and sprouts and not

632
00:36:27,760 --> 00:36:31,400
put something like cheese in
there because you're just like,

633
00:36:31,400 --> 00:36:35,120
oh gosh, I really hope, you
know, my dog's like a horrible

634
00:36:35,400 --> 00:36:38,320
example because he'll eat
everything healthy.

635
00:36:38,520 --> 00:36:43,280
A kid just he can hand him a
piece of anything, anything and

636
00:36:43,280 --> 00:36:46,760
he'll eat it.
So he's not the right test case.

637
00:36:46,760 --> 00:36:48,360
I cannot use him at all for
that.

638
00:36:48,680 --> 00:36:52,320
And so, you know, we, we put
this out and we did a, a limited

639
00:36:52,440 --> 00:36:55,400
trial and we, I'm not trying to
be cute here, but we went with

640
00:36:55,400 --> 00:36:57,520
our gut and we said, you know,
dogs are going to love this.

641
00:36:57,520 --> 00:37:01,000
And because it's fermented, they
sense that it's fermented and

642
00:37:01,000 --> 00:37:05,600
it's just this weird instinctual
Dr. It's like gut contents.

643
00:37:06,120 --> 00:37:10,040
I'm going to eat it, you know,
and most dogs just turn on they

644
00:37:10,040 --> 00:37:12,400
just it's and cats, they, they
realize.

645
00:37:12,400 --> 00:37:15,480
And the new product that we have
is also, I'm happy to say,

646
00:37:15,480 --> 00:37:19,640
available for cats too.
I love that so OK the new

647
00:37:19,640 --> 00:37:24,200
product useful grasses and
sprouts it has what are my notes

648
00:37:24,200 --> 00:37:32,120
here It has four grasses, 3
sprouts all fermented Yeah.

649
00:37:32,120 --> 00:37:35,160
So obviously it makes a whole
heck of a lot of sense that cats

650
00:37:35,160 --> 00:37:40,200
would would love it as well.
So no ingredient overlap to the

651
00:37:40,200 --> 00:37:43,680
daily product to the the boost
for getting to the gut there.

652
00:37:44,160 --> 00:37:48,760
And, and tell me, well, you're
welcome to tell me what those

653
00:37:48,880 --> 00:37:51,080
grasses and sprouts are.
I have them in front of me as

654
00:37:51,080 --> 00:37:52,640
well if you want me to read them
off.

655
00:37:53,720 --> 00:37:55,880
I'll tell you it's there's,
they're all organic.

656
00:37:55,880 --> 00:37:59,960
So wheat grass, alfalfa grass,
barley grass, oat grass, which

657
00:37:59,960 --> 00:38:02,320
is gluten free for those
wondering.

658
00:38:02,640 --> 00:38:05,920
And some people are themselves
gluten free, so they don't want

659
00:38:05,920 --> 00:38:08,720
to be around gluten.
So anyway, there's that.

660
00:38:08,720 --> 00:38:11,640
And then broccoli sprouts.
And then did I just go out of

661
00:38:11,640 --> 00:38:12,440
order?
Yeah, yeah.

662
00:38:12,440 --> 00:38:15,800
Broccoli sprouts, alfalfa
sprouts, and then cabbage

663
00:38:16,160 --> 00:38:19,200
sprouts.
So all these guys, people say,

664
00:38:19,200 --> 00:38:20,920
Oh my gosh, wheat grass.
Is that wheat?

665
00:38:20,920 --> 00:38:24,720
And we say, yeah, but it's like
if you have a wheat allergy, you

666
00:38:24,720 --> 00:38:27,400
can usually do wheat grass
because it actually changes and

667
00:38:27,400 --> 00:38:29,720
metamorphosizes.
It becomes something very

668
00:38:29,720 --> 00:38:32,800
different when the the wheat
shaft and all that start to form

669
00:38:32,880 --> 00:38:36,440
while it's a grass.
We we love this formula because,

670
00:38:36,600 --> 00:38:39,800
you know, I wanted to build this
amazing anti ageing formula.

671
00:38:39,800 --> 00:38:44,480
So when I start to think about
this, I thought, well, what is

672
00:38:45,720 --> 00:38:50,080
life?
Well, I immediately went to like

673
00:38:50,240 --> 00:38:53,840
sprouts 1st.
And then I thought, wait a

674
00:38:53,840 --> 00:38:57,240
second, grasses, the young
grasses, those are all coming

675
00:38:57,240 --> 00:39:00,160
out of the ground and they're
catching the sunlight and

676
00:39:00,160 --> 00:39:04,400
they're in their, their, their
absolute perfect, you know, form

677
00:39:04,400 --> 00:39:09,200
of growth or, you know, the,
the, the longevity and the, the,

678
00:39:09,760 --> 00:39:12,920
the whole idea of their youth is
like they're in the, in the

679
00:39:12,920 --> 00:39:16,720
beginning growth phase.
So what if we just picked these

680
00:39:16,720 --> 00:39:20,160
grasses and then we had sprouts
that were also in the same

681
00:39:20,440 --> 00:39:25,720
stage, you know, and we, we
thought of these amazing, the

682
00:39:25,720 --> 00:39:31,720
ingredients that were designed
for the point of their life,

683
00:39:31,720 --> 00:39:34,800
like their young growth.
And then we fermented them to

684
00:39:34,800 --> 00:39:37,040
break them down so they were
easily absorbable.

685
00:39:37,800 --> 00:39:42,360
That's what the whole genesis of
youthful grasses and sprouts is.

686
00:39:42,560 --> 00:39:47,520
We call it YGS.
So it's gussies, gut.com/ygs.

687
00:39:47,520 --> 00:39:49,920
If you want to just go, you
don't have to type out youthful

688
00:39:49,920 --> 00:39:53,200
grasses and sprouts.
Well, and and I think maybe you

689
00:39:53,200 --> 00:39:57,760
just explained it, but the whole
idea of how youthful these

690
00:39:57,760 --> 00:40:03,480
grasses and sprouts are is that
the biophotonics is a word that

691
00:40:03,560 --> 00:40:06,160
I had not heard before.
Yeah.

692
00:40:06,880 --> 00:40:10,440
But the idea that what it what
my sheet says that they're

693
00:40:10,440 --> 00:40:13,280
eating the sun, which is
incredible.

694
00:40:13,280 --> 00:40:15,880
I mean, the sun is life giving,
right?

695
00:40:16,240 --> 00:40:19,200
Which of course takes me down
another rabbit hole of all these

696
00:40:19,200 --> 00:40:21,040
people that think the sun is
horrible for us.

697
00:40:21,640 --> 00:40:23,160
Yeah.
Is life giving.

698
00:40:23,400 --> 00:40:26,480
And so that just kind of falls
right back into line with what

699
00:40:26,480 --> 00:40:28,920
what you were saying.
Yeah, I mean these are

700
00:40:29,200 --> 00:40:33,960
appreciate that the I mean the
the the thing I think about all

701
00:40:33,960 --> 00:40:39,680
the time is the term life force.
So what is like the life force?

702
00:40:39,680 --> 00:40:44,280
You know, what is life giving?
And to to answer that, you have

703
00:40:44,280 --> 00:40:50,600
to know evolution, evolutionary
biology, which is what Doctor

704
00:40:50,600 --> 00:40:52,680
Billinghurst is the top of this
field in.

705
00:40:53,400 --> 00:40:55,520
You have to know like for
millions of years, what these

706
00:40:55,520 --> 00:40:57,840
dogs and cats have eaten and
needed.

707
00:40:58,800 --> 00:41:03,680
And then we are fortunate we
don't live in a cave by a fire

708
00:41:03,680 --> 00:41:06,440
and have to go hunt for these
things.

709
00:41:06,440 --> 00:41:09,960
We can go, you know, you guys
can leave the hunting to us.

710
00:41:09,960 --> 00:41:13,760
We find these and we, we break
them down and ferment them and,

711
00:41:14,680 --> 00:41:16,200
and package them.
So you can just add them to

712
00:41:16,200 --> 00:41:19,040
your, your dog's food and just
sprinkle it right on, mix it in,

713
00:41:19,120 --> 00:41:24,880
you know, And so life force is
the theme, especially for this

714
00:41:24,880 --> 00:41:26,640
product.
It is for all of our products.

715
00:41:26,640 --> 00:41:30,800
But you know, I, I think of us
as, yes, a gut company 1st.

716
00:41:30,800 --> 00:41:33,880
And I also think of us as a
nutrition company because these

717
00:41:33,880 --> 00:41:36,240
ingredients don't just work on
the gut at all.

718
00:41:36,240 --> 00:41:39,960
I mean, they're, they're doing
like ridiculous amount of heavy

719
00:41:39,960 --> 00:41:42,920
lifting when it comes to
nutrients and, you know,

720
00:41:42,920 --> 00:41:45,120
nutrient absorption, which is
also the key.

721
00:41:45,120 --> 00:41:52,360
So, OK, I'll between daily and
YGS, I'm going to try to adopt

722
00:41:52,360 --> 00:41:55,120
that.
There are so many incredible

723
00:41:55,120 --> 00:41:57,440
ingredients.
I have so many questions I want

724
00:41:57,440 --> 00:41:59,880
to ask you when we're like
already over, we're at 47

725
00:41:59,880 --> 00:42:02,520
minutes, so I'm going to try to
to get these in.

726
00:42:02,560 --> 00:42:07,800
I think that is a perfect
example of providing a ton of

727
00:42:07,800 --> 00:42:09,960
diversity in the diets of our
dogs.

728
00:42:09,960 --> 00:42:12,880
That's something that I think,
and I know you're very

729
00:42:12,880 --> 00:42:17,440
passionate about raw food, raw
fed dogs specifically, like if

730
00:42:17,440 --> 00:42:21,640
you look at them as a whole, as
a population, the diversity of

731
00:42:21,640 --> 00:42:25,640
their gut microbiomes is
actually worse than kibble fed

732
00:42:25,640 --> 00:42:28,960
dogs.
And we've seen that in the Biome

733
00:42:28,960 --> 00:42:31,840
research that has been done with
all of the, you know, FMT and

734
00:42:31,840 --> 00:42:33,040
everything that's available to
us.

735
00:42:33,040 --> 00:42:39,560
So this is giving us a lot of
diversity to add to diet, which

736
00:42:39,560 --> 00:42:43,440
I which I absolutely love.
But the problem that a lot of

737
00:42:43,440 --> 00:42:47,760
people have is sourcing is
access because as you were

738
00:42:47,760 --> 00:42:52,680
talking about earlier, it would
be wonderful if we could buy

739
00:42:52,680 --> 00:42:56,920
everything, get everything or
grow everything locally and we

740
00:42:56,920 --> 00:43:00,240
just can't do that.
And so the diversity piece, I

741
00:43:00,240 --> 00:43:03,240
think, I'm sure that was top of
mind as well for you guys.

742
00:43:04,280 --> 00:43:06,120
Yeah, yeah.
And you mentioned something

743
00:43:06,120 --> 00:43:08,760
earlier when you're talking
about the introducing the

744
00:43:08,760 --> 00:43:10,680
product.
I mean, there's no product

745
00:43:10,680 --> 00:43:14,240
overlap there.
You know what, what we're

746
00:43:14,400 --> 00:43:19,800
allowing folks to do is if you
want to go the route of our

747
00:43:19,800 --> 00:43:23,720
daily product and, you know, go
beyond boosting.

748
00:43:23,720 --> 00:43:27,240
Let's say you have a dog that
has extra needs, maybe they're

749
00:43:27,240 --> 00:43:30,520
overcoming an illness, maybe
they're older and you want to

750
00:43:30,520 --> 00:43:34,240
really, we give them like a
level 9 support.

751
00:43:35,120 --> 00:43:38,800
You're feeding daily.
You can add grass and sprouts to

752
00:43:38,800 --> 00:43:42,440
it.
And I know that sounds like, you

753
00:43:42,440 --> 00:43:45,120
know, the founder of a company
saying feed more of our stuff,

754
00:43:45,120 --> 00:43:46,840
but that's not where I'm coming
from.

755
00:43:46,840 --> 00:43:50,640
If your dog needs more, you're
able to add this to it.

756
00:43:50,640 --> 00:43:54,480
And we're happy to offer this to
you because there's just no

757
00:43:54,480 --> 00:43:56,040
overlap.
And these nutrients are

758
00:43:56,040 --> 00:43:59,640
completely different than what
is the youthful grass and

759
00:43:59,640 --> 00:44:03,000
sprouts are completely different
and daily and vice versa.

760
00:44:03,320 --> 00:44:07,880
So what you're doing is you're
just stacking the amount of

761
00:44:08,360 --> 00:44:11,880
phytochemicals, phytonutrients,
you know, all the good

762
00:44:11,880 --> 00:44:15,560
chemicals, all the vitamins,
minerals, trace minerals, all

763
00:44:15,560 --> 00:44:17,560
the things.
You're just stacking it.

764
00:44:17,560 --> 00:44:20,800
You're creating like this
powerhouse.

765
00:44:20,800 --> 00:44:27,240
But if you have a young puppy
who's super healthy, we'll just

766
00:44:27,240 --> 00:44:30,360
assume for a second, this 6
month old, you know, 8 month

767
00:44:30,360 --> 00:44:34,640
old, whatever 2 year old is, you
know, they're, they're new to

768
00:44:34,640 --> 00:44:37,880
life, They're new to glyphosate
in the environment.

769
00:44:37,880 --> 00:44:42,440
They're, you know, have maybe
only been on cable food for a

770
00:44:42,440 --> 00:44:45,360
little while and whatever.
So they had their, their systems

771
00:44:45,360 --> 00:44:49,480
haven't degraded, haven't had as
much degradation.

772
00:44:49,480 --> 00:44:53,080
And so, you know, definitely
have like you definitely have a

773
00:44:53,080 --> 00:44:56,560
age thing that you want to look
at first, then you want to look

774
00:44:56,560 --> 00:45:00,520
at genetics and then you want to
look at epigenetics and consider

775
00:45:00,520 --> 00:45:03,040
all these things.
How many rounds of antibiotics

776
00:45:03,040 --> 00:45:06,120
has my dog had?
Is there gut microbiome

777
00:45:06,120 --> 00:45:08,840
completely stripped?
You know, I mean, you can get

778
00:45:08,840 --> 00:45:13,000
really, it's not that hard to
figure out where your dog is in

779
00:45:13,000 --> 00:45:16,080
terms of needs.
You know, do you live on a golf

780
00:45:16,080 --> 00:45:18,800
course that's heavily sprayed
with chemicals?

781
00:45:19,520 --> 00:45:22,160
Sorry to say, I think golf
course homes are beautiful.

782
00:45:22,200 --> 00:45:26,600
But, you know, do I live near a
farm that sprays chemicals every

783
00:45:26,600 --> 00:45:29,200
week, especially with the planes
going over?

784
00:45:29,960 --> 00:45:34,600
Or do I have even a neighbor
that has a lawn service and a

785
00:45:34,600 --> 00:45:38,280
weed service come and spray
around the perimeter of their

786
00:45:38,680 --> 00:45:41,800
home?
So all these things have impact.

787
00:45:42,280 --> 00:45:44,600
All right.
One of the easiest things you do

788
00:45:44,600 --> 00:45:48,280
is look at age of a dog and then
also look at symptoms, of

789
00:45:48,280 --> 00:45:49,880
course, and all the other things
I just mentioned.

790
00:45:49,880 --> 00:45:52,320
So I don't know, I might be
going off on a tangent, but you

791
00:45:52,560 --> 00:45:57,760
the you can, you, you can feed
more to get a greater benefit

792
00:45:58,120 --> 00:46:00,840
than feeding less.
And for dogs that are, we say

793
00:46:00,840 --> 00:46:04,280
that for dogs that are already
really healthy and wonderful,

794
00:46:04,280 --> 00:46:06,640
like you could just go with
youthful grass and sprouts, it's

795
00:46:06,640 --> 00:46:10,040
a little bit less expensive.
It's seven ingredients versus

796
00:46:10,040 --> 00:46:12,720
dailies 19.
You know you can save a little

797
00:46:12,720 --> 00:46:14,920
bit of money and so a budget is
a concern to you.

798
00:46:14,920 --> 00:46:17,840
You can go right to youthful
grass and sprouts and get this

799
00:46:17,840 --> 00:46:20,280
amazing benefit, just amazing
benefit.

800
00:46:20,360 --> 00:46:24,640
And I would imagine the reason
why you wouldn't put them all in

801
00:46:24,640 --> 00:46:29,280
one product is because you want
to leave room for that

802
00:46:29,280 --> 00:46:32,680
difference in what one dog may
need versus what another dog may

803
00:46:32,680 --> 00:46:34,440
need.
Yeah, we, you know, we're

804
00:46:34,440 --> 00:46:38,160
becoming a lot more sensitive
to, as we grow, we're becoming

805
00:46:38,160 --> 00:46:41,280
more sensitive to budgets and
the economy.

806
00:46:41,280 --> 00:46:47,640
And what we want to do is make
it easy to, to, to feed

807
00:46:47,640 --> 00:46:49,600
fermented foods to your dogs and
cats.

808
00:46:49,600 --> 00:46:51,480
We think that's the most
important thing.

809
00:46:51,480 --> 00:46:54,520
The more that we, you know,
we've got two issues really.

810
00:46:54,520 --> 00:46:58,440
If you put everything into one
product, you're, you're going to

811
00:46:58,440 --> 00:47:00,880
have to feed a lot of it.
So that's number one.

812
00:47:00,960 --> 00:47:05,600
And like for daily, all you need
is 1 teaspoon for 20 lbs of your

813
00:47:05,600 --> 00:47:07,560
dog's weight.
And you also have this thing of

814
00:47:07,560 --> 00:47:10,760
like the more ingredients you
put in a product, you're bound

815
00:47:10,760 --> 00:47:15,000
to find some dog that the owner
thinks they can't have that one

816
00:47:15,000 --> 00:47:18,560
ingredient.
And so they completely dismiss

817
00:47:18,560 --> 00:47:20,720
the whole product and they're
like, oh, you're like, Oh my

818
00:47:20,720 --> 00:47:23,760
gosh, like, I mean, we see this
with daily.

819
00:47:23,760 --> 00:47:26,000
I mentioned to you at the
beginning of of the show, like,

820
00:47:26,040 --> 00:47:28,320
you know, people are like, I
can't have kelp or I can't have

821
00:47:28,320 --> 00:47:30,920
cheese or, but I want all the
other ingredients.

822
00:47:30,920 --> 00:47:35,080
You're like, Oh no, like this,
this is so sad, like this dog

823
00:47:35,080 --> 00:47:38,640
can't have this and this, this
owner is not going to ferment on

824
00:47:38,640 --> 00:47:41,400
their own.
So it, you know, hurts us, you

825
00:47:41,400 --> 00:47:45,280
know, and, and I mean like our
mission, it hurts.

826
00:47:45,280 --> 00:47:50,160
It's you know, our whole way of,
of, you know, being the company

827
00:47:50,160 --> 00:47:54,600
we are is we want to improve the
lives of of the pets we serve.

828
00:47:54,600 --> 00:47:57,200
You know, we want to increase
the amount of years, healthy

829
00:47:57,200 --> 00:48:01,040
years that we add to our our
customer, meaning our dog and

830
00:48:01,040 --> 00:48:05,720
cats lives by a million years.
But you know, in the in the five

831
00:48:05,720 --> 00:48:09,720
years that we from the beginning
to the next five years, we want

832
00:48:09,720 --> 00:48:12,080
to increase the amount of
healthy years to a million, a

833
00:48:12,400 --> 00:48:15,720
million years.
And we think we can do that by

834
00:48:16,120 --> 00:48:19,440
encouraging really great health,
moving to a little bit more raw

835
00:48:19,440 --> 00:48:21,720
food and then adding fermented
foods in there.

836
00:48:21,760 --> 00:48:24,920
You know, our goal is to
increase like your pet's life a

837
00:48:24,920 --> 00:48:28,920
few years.
And so you know, was obviously a

838
00:48:28,920 --> 00:48:31,920
lot in between, you know,
draining that and doing it.

839
00:48:31,920 --> 00:48:34,560
And we know that, but there's
there's a lot of steps in

840
00:48:34,560 --> 00:48:37,720
between that we need to
encourage people to adopt A

841
00:48:37,960 --> 00:48:41,640
healthy diet so to get away from
just a kibble diet, but we think

842
00:48:41,640 --> 00:48:43,600
we can do it.
Well, I love that and I think

843
00:48:43,600 --> 00:48:49,320
it's a probably a good place to
end the episode on the mission

844
00:48:49,320 --> 00:48:52,280
and what what you want to do.
I want to say thank you.

845
00:48:52,360 --> 00:48:55,760
And actually really quickly, I
know you've mentioned a couple

846
00:48:55,760 --> 00:48:58,680
of times gussiesgot.com, so
that's certainly where people

847
00:48:58,680 --> 00:49:00,800
can find you can find the
product.

848
00:49:00,800 --> 00:49:06,440
But is there anything we should
be like keeping our ears open

849
00:49:06,440 --> 00:49:09,880
for?
Well, yeah, we yeah, we have

850
00:49:10,200 --> 00:49:15,120
very exciting 2025 planned were
we're very excited about a new

851
00:49:15,120 --> 00:49:18,520
product that we're going to have
come out that will be more

852
00:49:18,520 --> 00:49:23,360
affordable and a bigger bag for
multi dog households, bigger

853
00:49:23,360 --> 00:49:25,040
dogs.
Very excited about that

854
00:49:25,040 --> 00:49:29,840
announcement and we're going to
keep focusing on our sourcing

855
00:49:29,840 --> 00:49:35,560
and the quality of our products
and just making this much easier

856
00:49:35,560 --> 00:49:38,320
to understand added benefit to
your pets health.

857
00:49:38,320 --> 00:49:40,440
And so we do that through
education.

858
00:49:40,840 --> 00:49:43,480
Thank you for allowing me this
platform to do that.

859
00:49:44,000 --> 00:49:47,640
And so 2025 for us, we're we're
really wanting to increase the

860
00:49:47,640 --> 00:49:51,240
accessibility of fermented foods
for all dogs.

861
00:49:51,240 --> 00:49:54,520
And especially like, you know,
the people who e-mail us say I

862
00:49:54,520 --> 00:49:59,600
have seven dogs help, you know,
so we, we're, we're very excited

863
00:49:59,600 --> 00:50:00,600
about that.
So we have a couple

864
00:50:00,600 --> 00:50:02,080
announcements.
If you, you know, if you're

865
00:50:02,080 --> 00:50:04,920
interested, pay attention to our
social media, sign up for our

866
00:50:04,920 --> 00:50:07,840
newsletter and we'll let you
know about that in, in short

867
00:50:07,840 --> 00:50:09,080
order.
I I'd say we're going to have a

868
00:50:09,080 --> 00:50:12,440
pretty a series of pretty big
announcements by spring of 2025.

869
00:50:13,280 --> 00:50:14,480
I love it.
I love it.

870
00:50:14,480 --> 00:50:17,240
I can't wait for it.
And I want to say thank you

871
00:50:17,240 --> 00:50:20,480
again for all that you're doing
for pets and their parents.

872
00:50:20,480 --> 00:50:23,800
Because when we see that what
we're doing for our pets is

873
00:50:23,800 --> 00:50:27,160
making a difference, like, it
just makes us feel so good too.

874
00:50:27,600 --> 00:50:30,760
Yeah, yeah.
I mean, you know, the story of

875
00:50:31,520 --> 00:50:35,080
the short lives of dogs and cats
is a tough story.

876
00:50:35,080 --> 00:50:39,480
And, you know, I'm one of these
people that needs to be told all

877
00:50:39,480 --> 00:50:41,640
the time to live your dog's life
and not their death.

878
00:50:41,640 --> 00:50:44,280
I'm always thinking about like,
Oh my gosh, how many more years

879
00:50:44,280 --> 00:50:47,400
do I have for my dog?
And I was obsessed with this

880
00:50:47,400 --> 00:50:50,200
since the age of 16 when I lost
my first dog.

881
00:50:51,800 --> 00:50:55,800
The short life of dogs is is
very hard for me to handle.

882
00:50:56,600 --> 00:51:05,360
And so I have been obsessed
honestly, with longevity in pets

883
00:51:05,440 --> 00:51:09,480
in our dogs and cats since 16.
You know, how how do we keep

884
00:51:09,480 --> 00:51:14,760
them around longer if we can get
even just one more year, like

885
00:51:15,520 --> 00:51:18,120
it's incalculable.
You know what that's worth, at

886
00:51:18,120 --> 00:51:20,640
least for me.
And I know that our customers

887
00:51:20,640 --> 00:51:22,320
feel the same way and I know you
do too.

888
00:51:22,320 --> 00:51:24,600
So you know, that's the name of
the game.

889
00:51:24,600 --> 00:51:28,360
And so we're yes, we're playing
defense on some on some issues,

890
00:51:28,360 --> 00:51:31,920
and we're also playing offense
and we're trying to be proactive

891
00:51:31,920 --> 00:51:35,000
and improve longevity.
So anyway, thank you for the

892
00:51:35,520 --> 00:51:37,080
thank you for the opportunity,
Jessica of.

893
00:51:37,440 --> 00:51:39,400
Course, it's always nice to have
you guys.

894
00:51:39,400 --> 00:51:42,240
Check out gussiescut.com, follow
them on socials.

895
00:51:42,240 --> 00:51:45,480
Can't wait for the new product
announcements.

896
00:51:45,480 --> 00:51:49,360
And if you haven't already,
check out daily and YGS, I'm

897
00:51:49,360 --> 00:51:51,960
gonna I'm gonna get that YGS.
That's right.

898
00:51:52,000 --> 00:51:55,080
All right, guys, have a great
rest of your week.

899
00:51:55,080 --> 00:51:57,800
Give your pets some extra love
from me and Rob today and I will

900
00:51:57,800 --> 00:51:59,360
talk to you next week.
Bye.