206. How Mission Meow Empowers Cat Rescues
In this episode, Sally Williams pulls back the curtain on Mission Meow’s rise from a passion project to a powerhouse cat-rescue network. You’ll hear how she built a global community of cat lovers, forged partnerships with grassroots shelters, and turned social media engagement into real-world impact. Tune in for no-BS insights on scaling a cause-driven brand, the business model that’s saving stray cats, and Sally’s hard-won lessons on driving both heart and hustle in animal welfare.
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Sally Williams
Founder & President Mission Meow
Sally Williams is the Founder and President of Mission Meow, established in 2022 to support small, feline-focused nonprofits through impactful grants. Mission Meow helps these organizations bring their visions to life and create lasting change for cats in need.
Previously, Sally founded and led The Brodie Fund, a national nonprofit dedicated to funding cancer treatments for companion animals, serving as its director for eight years.
A lifelong animal lover and retired cat behavior consultant, Sally was a member of both the Pet Professional Guild and the International Association of Animal Behavior Consultants (IAABC). She is also a certified Animal Reiki Practitioner and member of the Shelter Animal Reiki Association. Sally is also a passionate public speaker, animal advocate, and member of 1 United Paw. She currently shares her home with The Cattastic Trio: West, Henry, and Desmond.