July 15, 2025

206. How Mission Meow Empowers Cat Rescues

In this episode, Sally Williams pulls back the curtain on Mission Meow’s rise from a passion project to a powerhouse cat-rescue network. You’ll hear how she built a global community of cat lovers, forged partnerships with grassroots shelters, and turned social media engagement into real-world impact. Tune in for no-BS insights on scaling a cause-driven brand, the business model that’s saving stray cats, and Sally’s hard-won lessons on driving both heart and hustle in animal welfare.


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Welcome back pet parent, I have
something a little bit different

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for you today, but something
that is kind of passionate for

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me because y'all know I am a
long time cat lady.

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I have had at least one cat in
my life since the day I turned

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18, the day I moved out.
And I still have cats today,

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even though most of you know me
for dogs.

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And that's OK.
I am a canine nutritionist.

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I'm a holistic pet health coach,
but I work with both dogs and

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cats because I love them both
equally.

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And today's guest is Sally
Williams, and she's here to talk

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to us today about a really cool
nonprofit called Mission Meow.

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And I just please stick in for
this because I think this is

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going to be this is yes.
I'm probably going to ask you to

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check it out and donate at the
end.

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But I promise you, this is not
gonna be like a sales pitch.

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We're not gonna be like playing
the Sarah McLachlan song for

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you.
That's not how I roll.

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But I am very curious.
First of all, thank you so much

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for being here with me today,
Sally.

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It has been such a pleasure to
just kind of know that you're

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out there in my sphere of people
that I know because you have

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such great energy and I
appreciate what you do.

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So if you wouldn't mind starting
off by just telling me a little

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bit about like you and I know
you have a big history and in

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the nonprofit space.
And so I just like to learn a

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little bit about like how you
got into all of this.

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Sure.
Hi and thank you Jessica for so

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much for having me.
I'm thrilled to be here and be a

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guest on the show and introduce
Mission Meow to more people as

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we were talking before we
started recording.

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It is honestly the greatest joy
of my life along with my family

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and my my kitties and I like
you.

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I may have 3 cats but I am a
true animal lover and I've had

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dogs and cats my whole life but
I feel like my mom.

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It was the beginning of all
this.

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When my mom was pregnant with
me, our cat Sandy slept on me on

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her belly.
And when I was born, Sandy slept

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in the bassinet with me, and
that was it.

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It was like this unbreakable
bond with cats was formed.

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And we had a dog at the time
too, this gorgeous Basset Hound

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named Callie, who I adored.
But Callie couldn't make it up

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into the bassinet with me.
You know, Basset Hound and all

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that.
She.

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Wanted.
Yeah, yeah.

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And.
That bond just just grew and

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grew and grew and grew.
There's never been a point in my

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life where there wasn't a cat
with me.

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Even in in college, I broke the
room rolls and had a cat in my

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dorm room.
So cats have just always been a

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big part of my life.
I think I was a pet sitter at a

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very young age.
I was one of those kids who went

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around to the neighbors and said
if you ever need somebody to

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feed your cats, I'm happy to do
it.

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And I always just wanted to be
around cats.

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And then my career took me a
different way and worked retail

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for many, many years.
And then something happened in

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my late 30s where I started to
not feel well.

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And this all ties into how all
of this started.

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And I couldn't work.
I got sick with multiple

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autoimmune disorders but had an
amazing Doctor Who said to me, I

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think you should volunteer.
Volunteering is very healing.

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Find something where you don't
have to have a set schedule.

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Without thinking, tell me what
you would do.

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I'm like, well, I would want to
pet cats, he said.

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So go find a place where you can
pet cats.

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And I did that.
And I went to a local shelter

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and became a volunteer and then
became an adoption counselor and

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inevitably studied behavior,
studied animal Reiki, just

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really immersed myself in that
world.

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And then one of my cats was
diagnosed with cancer and I, we

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decided to treat.
He had a nasal tumor.

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We knew with treatment we would
get the gift of time.

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And that's really what we
wanted.

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Brody was 13 years old and we
just really wanted more time

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with him, Good time.
We were very mindful.

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This wasn't about us, but we
thought he could get good

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quality of life.
But when I was at the vet's

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office, I was hearing all these
conversations and for the first

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time, I heard the term economic
euthanasia and was horrified

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that people might have to put a
cat or a dog to sleep, even

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though the cancer could be
treatable or they would get

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time.
And that's where the first

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nonprofit came from.
I founded something called the

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Brody Fund, and for eight years
we gave grants to families that

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couldn't afford cancer
treatment.

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And it was amazing until I just,
I didn't realize I've been in,

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you know, a volunteer in the cat
sector for a long time,

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volunteer with in different ways
with local nonprofits.

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Never experienced burnout.
Did not know that it would

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happen as a nonprofit director,
but I was so immersed in the pet

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cancer world.
It became overwhelming and sad.

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And we as a board got together,
made the very challenging

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decision after a long period of
time that we were going to close

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the Brody Fund.
It had done amazing work.

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We threw it off and quite a
fashion, had a big party, gave

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legacy grants.
We made it very proud.

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And then I took some time off
and I thought it was

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interesting.
I was listening to podcasts like

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crazy at that point.
So we were just coming out of

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COVID.
Everybody, I think, was

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listening to podcasts to that
point.

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And there were two that really
changed my life.

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When was the J Shitty one about
burnout where I could recognize

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what was going on and this was
normal, what I was experiencing?

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And the second one was a Brené
Brown one where the the guest

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kind of took over the interview
and told her that she was doing

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too much and she needed to take
time off and get bored.

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That really struck me as
something bored.

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And she said, I don't mean antsy
bored, bored, like your mind is

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clear.
And I thought, gosh, I can't

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remember the last time that
happened.

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And I did it.
And I took this time to myself.

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Lucky.
I have a very supportive

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husband, and I spent a lot of
time outside in nature.

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And one day it hit me.
I miss running a nonprofit.

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That's what I'm missing.
There are so many other things I

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could be doing.
I could go back to work in the

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traditional sense, but I really
missed a nonprofit.

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And I recognize at that point
that's my calling.

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This is what I should be doing.
It's very purpose driven.

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That's not financial driven.
It's not going to make me

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$1,000,000, but it feeds my soul
in a way that nothing else did.

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That was it.
OK, so now I know that's what I

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want to do.
And then it becomes who do I

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help?
OK, I have a lot of experience

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in the cat world.
I have a background in behavior.

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I'm volunteering for
organizations, one in particular

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that had a very successful Cat
Cafe adoption center.

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They hosted conventions and yet
COVID really impacted them and

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they had to downsize, move to a
different location.

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And I thought, well, if an
organization that's that well

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known that well run is dealing
with these challenges, where

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else is it happening?
So I became a keyboard warrior

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and just start playing New York
State Cat Rescue, closing

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Colorado Cat Rescue, just going
state by state by state with

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different, you know, changing
the words up a little bit, but

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still the general idea.
And it was clear that this was

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happening all across the
country.

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And the reality is that a lot of
these groups, the small feline

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centric nonprofits, they're the
grassroots organizations, they

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are really at the heart of the
problem.

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Many of them are doing TNR and
many of them are taking the

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senior cats, the special needs
cats.

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Many of them have the contracts
with the counties in the towns

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for the stray cats coming in to
have the, you know, to have the

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ferals coming in to be doing the
TNR.

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If these organizations are
struggling, we the cat community

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are in big trouble.
So I had, all right, here's my

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nonprofit.
Now I know who I want to help.

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And then it became, how do I
help?

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And I thought, well, it can rule
out the things I don't want to

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do.
When I had the Brody Fund, we

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were very event driven and
fundraising in the very

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traditional way of individual
donors.

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And it's a lot of work.
The parties are fun, right?

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When you have events, there are
a lot of fun.

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But I will say this, they cost
money and the outcomes are

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unpredictable.
The ones that you think are

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going to be fantastic sometimes
can flop.

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And the little ones you think
might not do anything end up

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being a really a gem of a
fundraiser.

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But I thought, well, all right,
let's eliminate those.

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How can I hit the ground running
fast and raise a lot of money

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quickly?
Because if my mission now as I

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know who I want to help, these
small orgs don't, they don't

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need a $500 grant.
They need a big grant that can

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really change things for them
and help them grow.

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Because that's they don't get
those.

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When you do your research, you
find out they get small

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community grants, which are
wonderful.

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They'll get a occasionally a
larger chunk of private donor

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will give them a nice size, but
nothing like 10,012.

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They they don't get those again
back out in the backyard,

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swinging in the hammock with my
cat, thinking, OK, you know, now

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I I've got got The Who I want to
help.

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What's the name and how do we
get to the big money?

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My cat when I kept putting out
there, what's my mission?

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What's my mission?
Just let out a tiny little meow.

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There it is.
We're mission meow.

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That's the name came and then it
was OK.

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Now how do we get started?
I reached out to two people in

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the cat world, said I need 2
board members to be able to form

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a fancy three.
They agreed, had my foundation

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of the organization and then it
was OK.

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Fundraising.
The thing that nobody wants to

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do, nobody wants to talk about.
I'm actually quite passionate

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about it and oddly it came to me
and it's a sad situation, but it

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nevertheless it was the
inspiration.

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The town next to me had a family
that had had a fire.

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They lost their house, lost
everything, and you know what

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happens when the communities
come together.

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But what I found really
interesting is, was it just the

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community members?
It was the local businesses and

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they had a whole weekend.
They did sipping shops, they had

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private parties.
They gave a percentage of sales.

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That raised a lot of money.
And I thought, that's it.

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I can business crowdfund, I can
reach out to businesses in the

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cat community and ask if they
will contribute and be the

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foundation of our organization.
So that was kind of the genesis

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of it.
And then it became OK.

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Then there's the details.
How often are we going to

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collect this money?
How often are we going to give?

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And we just came up with a very,
a very simple way of doing it.

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We give quarterly, we give in
January, April, July and

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October.
And we do that for two reasons.

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One is it's less stress on
anybody you're asking.

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Only need to give 4 * a year.
That's it.

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The rest of the time you could
be helping local organizations

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or not help at all.
If you're a small business,

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maybe you don't have the
bandwidth to do more.

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So just 4 * a year.
It also allows Michigan meow the

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downtime we need, right?
So we have a big fundraising

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month, then we reorganize, we
give the grants, we do check

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ceremonies, that takes a whole
month.

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Then we start the grant process
again.

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We take applications for two
weeks.

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We vet them for almost 2 weeks.
We choose it, and we start that

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fundraising all over again.
And probably in your mind,

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you're thinking, well, why do
you have to fundraise if you

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00:11:47,800 --> 00:11:51,400
have business partners, They are
the foundation.

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We know that we now we have 82
business partners that are going

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to be contributing.
But to give a really big grant,

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we need individual donors as
well.

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00:12:02,080 --> 00:12:05,840
So in the fundraising month,
which we just had in April, we

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00:12:05,840 --> 00:12:08,600
tell the story of the
organizations we pick.

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So let's use this example.
We had two in April. 1 was LIC

227
00:12:13,120 --> 00:12:16,560
Feral Feeders which means Long
Island City Feral Feeders and

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they are a TNR organization
founded and run by women and

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they are an urban organization
so you can imagine what TNR

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00:12:25,360 --> 00:12:28,480
looks like there.
They find themselves in alleys

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00:12:28,480 --> 00:12:32,600
and then situations that are not
ideal and they are out there

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doing this hard work and they
needed a safe place to have cats

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pre surgery, post surgery and
before they are released and

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they needed cameras and some
equipment.

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So that was 1 grant.
The other grant is Tomato Foster

236
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Club in New Orleans which I just
think I don't.

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00:12:49,680 --> 00:12:52,320
I never even asked them where
the tomato part came from and it

238
00:12:52,320 --> 00:12:54,520
may be in their grant
application but I think it's a

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00:12:54,520 --> 00:12:57,160
call name.
Probably is a cat named Tomato.

240
00:12:57,800 --> 00:13:01,240
Their focus are special needs
kittens and their grant

241
00:13:01,240 --> 00:13:05,720
application was for 8 incubators
and the oxygen so that they can

242
00:13:05,720 --> 00:13:11,840
save the neonates, the special
needs orphan kittens that, you

243
00:13:11,840 --> 00:13:14,960
know, without an incubator,
you're, you're piecemealing

244
00:13:14,960 --> 00:13:17,040
things together.
You know, you have a bottle

245
00:13:17,040 --> 00:13:19,120
warmer, you've got all these
little things for under a

246
00:13:19,120 --> 00:13:23,080
blanket like the old school, you
know, those little yeah, rubbery

247
00:13:23,080 --> 00:13:25,440
warmers.
I mean, you're doing it that way

248
00:13:25,440 --> 00:13:29,040
and you can do it, but having
incubators is priceless. 8

249
00:13:29,040 --> 00:13:31,200
incubators.
That's going to save a lot of

250
00:13:31,200 --> 00:13:34,080
lives.
So what we do in that time frame

251
00:13:34,080 --> 00:13:37,400
is we tell all about these
organizations, what makes them

252
00:13:37,400 --> 00:13:40,520
so special.
We interview people, we'll share

253
00:13:40,520 --> 00:13:43,600
adoption stories, all these
different things.

254
00:13:43,600 --> 00:13:47,960
And now our individual donors
get to see the heart of these

255
00:13:47,960 --> 00:13:51,200
organizations and what makes
them so special.

256
00:13:51,920 --> 00:13:55,360
And that's kind of how that's
how the whole process works for

257
00:13:55,360 --> 00:13:56,800
us.
And then there's a whole other

258
00:13:56,800 --> 00:13:58,920
side that I can tell you, but
you might have questions.

259
00:13:59,000 --> 00:14:01,560
I can tell you about the
business partners side of things

260
00:14:01,560 --> 00:14:04,600
too.
But my favorite part is telling

261
00:14:04,600 --> 00:14:08,520
their stories because I want
people to know how special they

262
00:14:08,520 --> 00:14:10,680
are.
So the support continues well

263
00:14:10,680 --> 00:14:13,360
beyond after Mission.
Meow gives them the money.

264
00:14:14,200 --> 00:14:17,840
Yeah, Well, that so
storytelling, marketing is

265
00:14:17,920 --> 00:14:20,640
something I'm very actually
passionate about.

266
00:14:20,640 --> 00:14:23,160
I love it.
I think, you know, organic

267
00:14:23,560 --> 00:14:26,360
content creation stems from
storytelling.

268
00:14:26,360 --> 00:14:29,400
And I just love that you kind of
embody that.

269
00:14:29,440 --> 00:14:32,200
And I do have questions but
really quickly I'm just feeling

270
00:14:32,200 --> 00:14:36,280
really called to say this
because I think I don't know who

271
00:14:36,280 --> 00:14:39,760
else out there may need to hear
this, but apparently I needed to

272
00:14:39,760 --> 00:14:41,840
hear this today.
And so I'm just going to tell

273
00:14:41,840 --> 00:14:44,200
the story really quickly.
Sally and I were supposed to

274
00:14:44,200 --> 00:14:49,400
record 3 days from now and I
messaged her and I was like, is

275
00:14:49,400 --> 00:14:51,960
there any way you can record
tomorrow instead?

276
00:14:52,000 --> 00:14:55,160
And she was amazing.
Was like of course we can record

277
00:14:55,160 --> 00:14:58,120
tomorrow.
And so you just told the story

278
00:14:58,120 --> 00:15:01,200
about listening to J Shuddy and
Brené Brown.

279
00:15:01,240 --> 00:15:05,640
And when you started talking
about the guest taking over and

280
00:15:05,640 --> 00:15:08,640
telling her that she needs to be
bored, I, I don't know if you

281
00:15:08,640 --> 00:15:10,560
saw me, I was literally over
here crying.

282
00:15:10,880 --> 00:15:14,280
And it was.
What are you doing but OK?

283
00:15:15,400 --> 00:15:19,120
And it's so random, but I think
the universe works in really

284
00:15:19,120 --> 00:15:20,680
strange ways.
And so I just want to

285
00:15:20,680 --> 00:15:25,000
acknowledge that like I received
that message and I feel like I

286
00:15:25,000 --> 00:15:29,040
feel like maybe all of this
happened and we rescheduled and

287
00:15:29,040 --> 00:15:31,320
you were supposed to tell me
that and I'm supposed to call

288
00:15:31,320 --> 00:15:34,200
this out because I don't know if
anybody else needs to hear this.

289
00:15:34,520 --> 00:15:37,720
But I feel like for me, like I
needed to hear that message.

290
00:15:37,760 --> 00:15:40,640
I listen to Bernie Brown, but
not regularly.

291
00:15:40,640 --> 00:15:43,400
And I didn't, I didn't hear that
particular podcast.

292
00:15:43,800 --> 00:15:46,440
I feel like I needed to hear
that with like everything going

293
00:15:46,440 --> 00:15:48,840
on in my life and what I'm doing
right now.

294
00:15:48,840 --> 00:15:53,000
I feel like that's exactly, I
don't know, it just hit me and I

295
00:15:53,000 --> 00:15:55,880
it literally, I was like trying
so hard not to cry.

296
00:15:55,880 --> 00:15:58,080
I'm like, I'm crying right now
and this is.

297
00:15:58,880 --> 00:16:03,840
Fine.
It was such an awakening for me.

298
00:16:03,840 --> 00:16:07,960
It was like I was meant to hear
that.

299
00:16:08,160 --> 00:16:11,360
I mean, look what happened.
I don't think any of this would

300
00:16:11,360 --> 00:16:16,000
have happened had I not been
listening that day and really

301
00:16:16,160 --> 00:16:21,160
felt it, like Raw felt it and
was this is what I need to do,

302
00:16:21,360 --> 00:16:25,600
this is what I have to do.
You have to listen to these

303
00:16:25,600 --> 00:16:28,480
messages.
I mean, I've had so many in my

304
00:16:28,480 --> 00:16:32,040
life that when I was going in
One Direction and something

305
00:16:32,040 --> 00:16:35,280
happened in a door shut that
pushed me in another way and I

306
00:16:35,280 --> 00:16:38,880
ended up where I was supposed to
be and I was fighting for some

307
00:16:38,880 --> 00:16:41,480
reason going one way and there.
Were.

308
00:16:41,760 --> 00:16:45,000
Roadblocks that I kept like, Oh
no, I've got to push past that

309
00:16:45,000 --> 00:16:48,600
when no, those roadblocks were
there so that I would move in

310
00:16:48,600 --> 00:16:53,440
another way.
Yeah, I believe that so much.

311
00:16:53,600 --> 00:16:56,280
Glad that you that you've
received something that you

312
00:16:56,400 --> 00:17:01,360
needed to beyond just having a
wonderful conversation about a

313
00:17:01,360 --> 00:17:04,800
world that we care deeply about.
Yeah.

314
00:17:04,800 --> 00:17:07,839
So I just, yeah, I just wanted
to put that out there in case

315
00:17:07,839 --> 00:17:11,880
somebody listening also, I don't
know, maybe you heard, maybe you

316
00:17:11,880 --> 00:17:13,680
heard that message the same time
I did.

317
00:17:13,680 --> 00:17:17,440
But I want to acknowledge that
it it's, it's a pretty powerful

318
00:17:17,440 --> 00:17:20,040
message.
And I think it's very certainly

319
00:17:20,040 --> 00:17:25,200
in our society today, like
counter culture to do that to to

320
00:17:25,200 --> 00:17:27,200
pause.
Like we're definitely live in

321
00:17:27,200 --> 00:17:31,240
like a whole hustle culture,
which I feel especially for

322
00:17:31,240 --> 00:17:35,080
women is, is not healthy at all.
Yeah.

323
00:17:35,080 --> 00:17:37,560
So being bored.
Goodness.

324
00:17:38,240 --> 00:17:42,240
I love the way that it that she
explained it that not, you know,

325
00:17:42,240 --> 00:17:44,360
when you get bored and you just
get uncomfortable.

326
00:17:44,600 --> 00:17:48,640
But yeah, antsy bored.
This guest said no, I'm talking

327
00:17:48,640 --> 00:17:53,920
about past that past that point
to where you're completely your

328
00:17:53,920 --> 00:17:58,320
mind is completely freed up and
the space is available for

329
00:17:58,320 --> 00:18:00,720
what's supposed to come next to
come in.

330
00:18:00,720 --> 00:18:04,280
And when it does, you're going
to be like, and I reached, I

331
00:18:04,280 --> 00:18:07,560
mean, I hadn't read a book at
that point.

332
00:18:07,560 --> 00:18:10,200
I couldn't even tell you.
I was so busy all the time.

333
00:18:10,200 --> 00:18:13,160
I wasn't reading books.
I wasn't going to parks anymore.

334
00:18:13,160 --> 00:18:17,960
I wasn't getting out in nature.
I wasn't really giving my cats

335
00:18:18,040 --> 00:18:21,040
what they needed.
They're being met either.

336
00:18:21,040 --> 00:18:25,040
And all of that happened.
And now I have this amazing

337
00:18:25,040 --> 00:18:29,280
gift, which is also now taking
up an enormous amount of time.

338
00:18:29,280 --> 00:18:31,200
And I'm back in that hustle
world.

339
00:18:31,560 --> 00:18:35,520
But that's always back here.
I'm taking some time off coming

340
00:18:35,520 --> 00:18:39,600
up because I said I need for me
to plug in and recharge means to

341
00:18:39,600 --> 00:18:41,800
actually unplug.
And that's what I'm going to be

342
00:18:41,800 --> 00:18:44,360
doing soon.
And if we don't do that, I feel

343
00:18:44,360 --> 00:18:48,040
like I know for me personally
that I've had health issues when

344
00:18:48,040 --> 00:18:52,240
I pushed and pushed and pushed
and mission meow gives me so

345
00:18:52,240 --> 00:18:54,720
much more than I could ever
imagine.

346
00:18:54,720 --> 00:18:58,320
I get very emotional when I get
really deep talking about it,

347
00:18:58,640 --> 00:19:03,720
but it still needs me to take
time off and, you know, take

348
00:19:03,720 --> 00:19:06,920
care of myself so that I can.
Especially these days, I feel

349
00:19:06,920 --> 00:19:08,720
like the world is more
complicated.

350
00:19:08,720 --> 00:19:14,320
At least I, I'm 58, I'll be 59
this year and then my 59 years.

351
00:19:14,320 --> 00:19:18,080
I feel like this right now has
been a very the most challenging

352
00:19:18,080 --> 00:19:22,600
time externally too.
Yeah, just mean I've had, I've

353
00:19:22,600 --> 00:19:25,640
had lot, you know, losses in my
life and all that, but just I

354
00:19:25,640 --> 00:19:29,160
felt so much heaviness in the
world recently and as a

355
00:19:29,160 --> 00:19:33,320
sensitive person, it's it's a
challenging space to navigate

356
00:19:33,360 --> 00:19:38,360
because I want to be giving so
much to the organizations and

357
00:19:38,360 --> 00:19:40,880
that now they're in need more
than ever.

358
00:19:40,880 --> 00:19:44,880
But on the flip side, we have
our business partners who are

359
00:19:44,880 --> 00:19:47,400
also experiencing challenges
too.

360
00:19:47,720 --> 00:19:52,360
And this is a unique place to be
that I have two sides that are

361
00:19:52,360 --> 00:19:57,480
both being tested right now and
we want to support both of them

362
00:19:57,960 --> 00:20:00,520
because my our business partners
are like family to me.

363
00:20:00,520 --> 00:20:04,280
I feel so incredibly lucky that
they are.

364
00:20:04,920 --> 00:20:07,560
If you're thinking everybody
needs to buy things for your

365
00:20:07,560 --> 00:20:10,920
pets, this is not to push any
businesses.

366
00:20:11,880 --> 00:20:15,000
But seriously, our business
partners are partners because

367
00:20:15,000 --> 00:20:18,920
they love the cat community,
they love the animal community,

368
00:20:19,120 --> 00:20:21,880
they love giving back.
They don't have to.

369
00:20:22,280 --> 00:20:25,640
They made a choice to do this
and I am.

370
00:20:25,640 --> 00:20:30,120
So I just love them all so much.
And I have really, I honestly,

371
00:20:30,120 --> 00:20:33,200
if I was to have a conversation
with a business and I didn't

372
00:20:33,200 --> 00:20:37,280
feel like we're not quite
aligning, I don't think they

373
00:20:37,280 --> 00:20:41,720
would be a part of Mission Meow.
Yeah, the energy of that is

374
00:20:41,720 --> 00:20:45,800
really important to me and I
don't know how to do anything

375
00:20:45,800 --> 00:20:49,040
other than lead with my heart
and have a very personal

376
00:20:49,040 --> 00:20:52,000
relationship with somebody.
So if that's not something that

377
00:20:52,040 --> 00:20:54,640
fits for them, probably Mission
Meow is not the right

378
00:20:54,640 --> 00:20:57,680
organization for them.
It's just the fact of how we

379
00:20:57,680 --> 00:21:01,480
are.
Yeah, so with Mission Meow, I

380
00:21:01,480 --> 00:21:04,080
actually, and I don't know if
I've ever told you this, I

381
00:21:04,080 --> 00:21:08,280
started in this world, this pet
space with doing TNR.

382
00:21:08,320 --> 00:21:12,720
That's how I started and it was.
I'm also a very empathetic

383
00:21:13,080 --> 00:21:17,240
person who feels everyone's
energy very intensely.

384
00:21:17,240 --> 00:21:22,720
I've actually had to work very
hard at trying to not

385
00:21:22,720 --> 00:21:24,360
internalize other people's
energy.

386
00:21:25,400 --> 00:21:28,640
It's, yeah, it's, it's it's a
thing that I'm still working on,

387
00:21:28,640 --> 00:21:32,120
quite honestly, especially if I
meet somebody new that I'm.

388
00:21:32,400 --> 00:21:34,840
Challenging because you don't
want to completely shut

389
00:21:34,840 --> 00:21:36,440
everything out like I don't
believe in.

390
00:21:36,440 --> 00:21:39,560
Like if, if people understand
Reiki, you can set a protective

391
00:21:39,560 --> 00:21:43,200
bubble and keep everything out.
But keeping everything out to me

392
00:21:43,200 --> 00:21:45,560
isn't good either.
So it's finding that balance of

393
00:21:45,560 --> 00:21:50,200
letting enough in where you
remain human and empathetic and

394
00:21:50,200 --> 00:21:52,520
kind, but also it's not hurting
you.

395
00:21:53,000 --> 00:21:54,120
Right.
Yeah.

396
00:21:54,480 --> 00:21:58,680
And so, you know, this was back
in my early 20s when I was doing

397
00:21:58,680 --> 00:22:02,120
TNR and I got burnt out really
quickly just because.

398
00:22:02,680 --> 00:22:06,040
TNR is hard work.
It's it's, I don't mean just

399
00:22:06,040 --> 00:22:08,200
physically challenged.
It's emotionally very

400
00:22:08,200 --> 00:22:11,040
challenging.
It is and honestly that first

401
00:22:11,040 --> 00:22:15,920
time I had to let cats back
outside, I was like, that killed

402
00:22:15,920 --> 00:22:17,200
me.
Killed me.

403
00:22:17,200 --> 00:22:20,040
Cuz I'm like, I understand
logically that these are not

404
00:22:20,040 --> 00:22:25,040
adoptable animals, but like you
care for them so much even

405
00:22:25,040 --> 00:22:27,240
though you've never, they've
never let you touch them.

406
00:22:29,640 --> 00:22:34,760
Yeah, but I'm so I have, I've
always had a soft spot in my

407
00:22:34,760 --> 00:22:38,400
heart for cats and so.
And it is definitely I also

408
00:22:38,440 --> 00:22:43,080
always talk to people anytime I
do like a cat centric episode,

409
00:22:43,080 --> 00:22:45,720
which I don't, but I mean, I try
to do at least a few times a

410
00:22:45,720 --> 00:22:50,080
year because it is, it's
important for me that I do that

411
00:22:50,080 --> 00:22:52,680
because I feel like that's like
it grounds me a little bit back

412
00:22:52,680 --> 00:22:54,920
to my roots and, and where I
came from.

413
00:22:55,240 --> 00:22:59,120
I mean, the fact that I do still
have cats, but it is, I think a

414
00:22:59,120 --> 00:23:02,680
lot harder.
I think there are certainly like

415
00:23:02,680 --> 00:23:04,440
cats rule the Internet.
Don't get me wrong.

416
00:23:04,440 --> 00:23:07,400
Like, you know, there are cat
memes everywhere and everybody

417
00:23:07,680 --> 00:23:10,560
likes, you know, laughing and
sharing cat memes.

418
00:23:12,200 --> 00:23:17,440
But there is a very different
feeling, I think for not all

419
00:23:17,440 --> 00:23:22,040
people, of course, but for a lot
of people in in our society that

420
00:23:22,040 --> 00:23:25,120
like, we just, we care for dogs
and cats differently.

421
00:23:26,720 --> 00:23:30,960
And so it has to be really it,
it, it has to just have an extra

422
00:23:30,960 --> 00:23:33,320
layer of challenge, I guess is
is.

423
00:23:33,360 --> 00:23:36,600
Where I'm going, we work very
hard in the cat community

424
00:23:36,920 --> 00:23:40,400
because yes, it's true.
You can, you can find any kind

425
00:23:40,400 --> 00:23:44,640
of meme, any kind of anything.
But when it comes to veterinary

426
00:23:44,640 --> 00:23:51,240
care, it's not the same.
I, I am always challenged with

427
00:23:51,240 --> 00:23:55,640
that offices that practices.
It's very easy for, you know, we

428
00:23:55,640 --> 00:23:59,440
have a a beautiful new hospital
nearest that was built and they

429
00:23:59,440 --> 00:24:02,480
have a space that's supposed to
be where the cats come in.

430
00:24:02,760 --> 00:24:06,640
But it's this little tiny space
and the walls don't go up to the

431
00:24:06,640 --> 00:24:08,080
ceiling.
There's no door.

432
00:24:08,080 --> 00:24:12,560
The dogs are still coming in.
And all the money in the world

433
00:24:12,560 --> 00:24:15,240
didn't make this a good space
for cats.

434
00:24:16,240 --> 00:24:21,320
You get into a vet practice,
it's not set up very cat

435
00:24:21,320 --> 00:24:23,800
friendly.
You can walk into any of the

436
00:24:23,800 --> 00:24:28,360
Super pet stores.
The cat stuff is not the dog

437
00:24:28,360 --> 00:24:32,840
stuff is one whole aisle and
then you'll have like fish,

438
00:24:32,840 --> 00:24:35,840
reptiles, bunnies, and then they
make us go all the way to the

439
00:24:35,840 --> 00:24:40,960
back for cats.
And yet we're spending tons of

440
00:24:40,960 --> 00:24:44,880
money.
So there's there's some sort of

441
00:24:44,880 --> 00:24:47,840
disconnect.
I think it's changing.

442
00:24:49,040 --> 00:24:51,960
I think there's still work to be
done.

443
00:24:52,640 --> 00:24:56,320
Yeah, But I do think, I do think
it's changing a lot and

444
00:24:56,320 --> 00:25:04,360
especially in the in the area of
holistics, I think that cat

445
00:25:04,560 --> 00:25:08,800
folks are really driving that.
That to me is an area where

446
00:25:08,800 --> 00:25:11,640
you're where we're talking all
the time.

447
00:25:12,000 --> 00:25:16,000
I mean, I knew for me all my
cats have an integrative

448
00:25:16,000 --> 00:25:20,800
approach to veterinary care,
especially having lived through,

449
00:25:21,080 --> 00:25:23,000
you know, having had four cats
with cancer.

450
00:25:24,440 --> 00:25:29,080
It was all, all that and you
know, I'm very much into things

451
00:25:29,080 --> 00:25:33,000
being, you know, I, it's
interesting because I'm a Reiki

452
00:25:33,000 --> 00:25:35,040
practitioner.
I'm very careful with what I

453
00:25:35,040 --> 00:25:38,520
eat.
I have autoimmune disease, but

454
00:25:38,520 --> 00:25:41,640
I'm also that person where I
understand not everybody has the

455
00:25:41,640 --> 00:25:44,720
money to be feeding.
I mean, the really healthy

456
00:25:44,720 --> 00:25:47,960
foods, a lot of them are very
expensive and you put a roof

457
00:25:47,960 --> 00:25:49,640
over their head.
You love them and you do the

458
00:25:49,640 --> 00:25:53,080
best you can.
That's the space I come from,

459
00:25:53,200 --> 00:25:55,120
right?
There's, there's, there's

460
00:25:55,120 --> 00:25:57,040
wonderful things happening in
the cat world.

461
00:25:57,040 --> 00:25:59,560
Let's just say that I think
things are really, really

462
00:25:59,560 --> 00:26:02,240
changing.
And I, it should be that way for

463
00:26:02,240 --> 00:26:04,240
both.
I love dogs.

464
00:26:04,240 --> 00:26:07,200
The only reason I don't have a
dog is because, and I did this

465
00:26:07,200 --> 00:26:09,840
should have something I should
have asked before we got

466
00:26:09,840 --> 00:26:11,960
married.
I just assumed because my

467
00:26:11,960 --> 00:26:14,600
husband grew up with dogs that
he would want to have a dog too.

468
00:26:14,600 --> 00:26:18,040
And then the conversation came.
We were, I don't know, probably

469
00:26:18,040 --> 00:26:21,560
in our 30s and we had two cats
like, all right, let's go get

470
00:26:21,560 --> 00:26:22,960
the dog.
These cats are great.

471
00:26:22,960 --> 00:26:25,520
They're they would be wonderful.
I don't want a dog.

472
00:26:25,760 --> 00:26:31,240
We mean you don't want a dog.
So we never got a dog.

473
00:26:31,320 --> 00:26:34,280
You know what we did?
I went out two more cats because

474
00:26:34,280 --> 00:26:37,080
two more cats equaled the size
of the dog that I would like to

475
00:26:37,080 --> 00:26:37,480
have.
Oh.

476
00:26:37,600 --> 00:26:39,640
My goodness, that's.
That's funny.

477
00:26:39,880 --> 00:26:43,640
Yeah, so funny.
Yeah, cats are.

478
00:26:43,800 --> 00:26:46,720
And this is another conversation
I have often when I have cat

479
00:26:46,720 --> 00:26:49,080
people on.
In fact, the first time I ever

480
00:26:49,080 --> 00:26:52,480
said it on this podcast was with
Jay and Adrian.

481
00:26:52,480 --> 00:26:56,440
And they were like appalled with
me because I was like, cats are

482
00:26:56,440 --> 00:26:58,160
so much harder to take care of
and dogs.

483
00:26:58,760 --> 00:27:01,520
And this is just my experience,
but I think.

484
00:27:02,120 --> 00:27:03,800
A lot of people say the other
thing.

485
00:27:03,800 --> 00:27:06,640
They say, Oh my gosh, it's so
easy to take care of a cat.

486
00:27:06,640 --> 00:27:10,720
You just put food and litter.
No, no, all animals it, it

487
00:27:10,720 --> 00:27:13,560
doesn't matter.
Cats, dogs, some are easier than

488
00:27:13,560 --> 00:27:15,240
others, some are harder than
others.

489
00:27:15,240 --> 00:27:18,640
They're I mean, they're all
different personalities.

490
00:27:18,680 --> 00:27:20,400
It's.
Yeah, yeah.

491
00:27:20,840 --> 00:27:23,240
And it's also put into it,
right?

492
00:27:23,600 --> 00:27:28,320
I mean, it is well, and that's
the thing that so many people do

493
00:27:28,320 --> 00:27:32,960
have that mindset of the cats
are easy, put food down, clean

494
00:27:32,960 --> 00:27:36,080
the litter box, hopefully clean
the litter box and that's all

495
00:27:36,080 --> 00:27:38,920
they need and it's absolutely
not all they need.

496
00:27:40,600 --> 00:27:43,040
And guess what?
The humans are missing out on

497
00:27:43,040 --> 00:27:47,360
the all the really fun stuff.
They really are.

498
00:27:47,360 --> 00:27:50,480
I think so too.
The way you engage with a cat,

499
00:27:51,680 --> 00:27:55,440
the way that you provide them
enrichment is very, I mean it's

500
00:27:55,440 --> 00:27:58,400
similar but in some ways, but
very different from a dog.

501
00:27:58,400 --> 00:28:00,640
You just to see them like they
are.

502
00:28:01,080 --> 00:28:05,760
They are like apex predators and
living in your home end.

503
00:28:06,040 --> 00:28:09,040
Up going and doing that whole
prey sequence.

504
00:28:09,160 --> 00:28:12,080
Yeah.
It's it's so, you know, they get

505
00:28:12,080 --> 00:28:15,680
going, they get the butt wiggle
and then they go and I don't

506
00:28:15,680 --> 00:28:17,960
know.
And here's the because I had a

507
00:28:17,960 --> 00:28:22,000
behavior business for seven
years, the contented cat working

508
00:28:22,000 --> 00:28:23,680
with people and talking about
enrichment.

509
00:28:23,680 --> 00:28:26,600
One of the things I heard all
the time was that my cat doesn't

510
00:28:26,600 --> 00:28:28,240
like to play.
And my answer is, well, you

511
00:28:28,240 --> 00:28:30,800
haven't found the right toy yet.
That's all.

512
00:28:30,880 --> 00:28:33,240
Yes, you need to find out what
they like.

513
00:28:33,640 --> 00:28:37,080
Some, like I am a huge fan of
the bird and it's got these big

514
00:28:37,080 --> 00:28:40,800
long feathers, but I have a very
shy cat who doesn't like it

515
00:28:40,800 --> 00:28:43,840
because that one moves in a way
that he doesn't like so much

516
00:28:44,160 --> 00:28:49,040
where a wand toy that has a
little mouse on the end that I

517
00:28:49,040 --> 00:28:51,680
just tug along the floor.
He's all about that.

518
00:28:52,800 --> 00:28:54,840
Some would rather I have
thatchers.

519
00:28:54,840 --> 00:28:58,200
I have one cat that will fetch
all day long, you know, get a

520
00:28:58,200 --> 00:29:00,240
nice softball, throw it up the
stairs.

521
00:29:00,640 --> 00:29:04,120
He'll run up and down until
finally he's just done just

522
00:29:04,120 --> 00:29:06,360
panting.
So they all have their thing and

523
00:29:06,360 --> 00:29:10,960
all mine are harness trained
too, so all mine go outside and

524
00:29:11,040 --> 00:29:13,960
I here's a shout out.
Thank you Jay and Adrian.

525
00:29:13,960 --> 00:29:16,920
Their flea and tick formula is a
godsend.

526
00:29:17,000 --> 00:29:19,640
You know, my lawn doesn't have
any pesticides on it.

527
00:29:19,640 --> 00:29:22,000
So I feel very safe going out
there with them.

528
00:29:22,000 --> 00:29:26,320
I just, I had had one experience
with a cat and personally with

529
00:29:26,320 --> 00:29:30,880
the topical flea treatment.
So it's just my personal choice

530
00:29:30,880 --> 00:29:33,800
not to use it and their flea and
tick.

531
00:29:34,040 --> 00:29:37,360
I can spray it in my hands and I
have autoimmune disease and I, I

532
00:29:37,360 --> 00:29:39,040
don't spray it on them because
they don't like that.

533
00:29:39,040 --> 00:29:41,640
So I spray it in my hands and
then it becomes a grooming

534
00:29:41,640 --> 00:29:44,720
session, you know, just rubbing
it all over them.

535
00:29:44,720 --> 00:29:47,920
Then we take them outside and
that just, it's a hunt.

536
00:29:47,920 --> 00:29:50,680
It's been 100% and I love it so
much.

537
00:29:50,720 --> 00:29:54,640
And I, you know, it took some
time to train them on harnesses

538
00:29:54,640 --> 00:29:57,480
and I do it the right way.
Anybody who says just throw it

539
00:29:57,480 --> 00:29:59,520
on and take them outside, please
don't do that.

540
00:29:59,960 --> 00:30:02,600
Them inside, start them with
just a collar and that collar

541
00:30:02,600 --> 00:30:05,880
might last 2 minutes and then
give them some treat and try

542
00:30:05,880 --> 00:30:08,240
again the next day and then
extend it and then eventually

543
00:30:08,240 --> 00:30:10,760
make it the harness.
And then you can leave them

544
00:30:10,760 --> 00:30:14,080
through the house by dropping
treats or holding a churu and

545
00:30:14,080 --> 00:30:16,920
leading them through the house.
And then and then you can get

546
00:30:16,920 --> 00:30:19,400
them outside.
Because I know a lot of people

547
00:30:19,400 --> 00:30:21,280
want to do, if they're like, my
cats hate it.

548
00:30:21,280 --> 00:30:24,560
We'll go back to square 1.
And there's great resources out

549
00:30:24,560 --> 00:30:26,480
there.
I mean, we have a couple

550
00:30:26,480 --> 00:30:29,360
companies that have great
resources if anybody wants to do

551
00:30:29,360 --> 00:30:30,440
that.
Yeah.

552
00:30:31,120 --> 00:30:33,800
So if somebody out there does
have a business and they're

553
00:30:33,800 --> 00:30:37,920
interested in potentially, you
know, sponsoring.

554
00:30:37,920 --> 00:30:39,960
Being a business partner, yeah.
How?

555
00:30:40,000 --> 00:30:42,280
How does that work and how what
do?

556
00:30:43,040 --> 00:30:47,080
You it's so easy.
It is so easy and so inexpensive

557
00:30:47,080 --> 00:30:50,840
and so impactful.
You can be a small, small

558
00:30:50,840 --> 00:30:53,040
business or you can have a big
business.

559
00:30:53,040 --> 00:30:55,760
And if you look at our partners,
you will see all of them.

560
00:30:56,640 --> 00:30:58,720
I use an example.
I love Pam Webster.

561
00:30:58,720 --> 00:31:01,280
She has the, she's the
crocheting cat behaviorist.

562
00:31:01,320 --> 00:31:06,080
It is a small, newer business.
So she figures out what she can

563
00:31:06,080 --> 00:31:08,040
contribute and she can
contribute that.

564
00:31:08,360 --> 00:31:13,400
There's no set expectation.
Is it easier in some ways to

565
00:31:13,400 --> 00:31:15,680
manage when everybody has a set
amount?

566
00:31:15,680 --> 00:31:17,800
Sure.
But we want people to feel good

567
00:31:17,800 --> 00:31:21,360
about giving and we want them to
feel no pressure about giving.

568
00:31:21,680 --> 00:31:24,720
I don't want somebody to say,
I'm going to give you $500 a

569
00:31:24,720 --> 00:31:28,400
quarter and then their quarter
comes and they're like money's a

570
00:31:28,400 --> 00:31:32,200
little tight right now.
So the bigger companies are more

571
00:31:32,200 --> 00:31:34,640
apt to say we're going to pick
an amount.

572
00:31:34,840 --> 00:31:36,800
That's what we're going to give
every, every quarter.

573
00:31:37,480 --> 00:31:40,520
Smaller businesses, some do
percentage of sales, some do

574
00:31:40,520 --> 00:31:44,520
special events, some picked a
product and the proceeds from

575
00:31:44,520 --> 00:31:47,880
that product go to us.
We do not tell our business

576
00:31:47,880 --> 00:31:50,800
partners how much and we don't
tell you that you have to pick a

577
00:31:50,800 --> 00:31:53,040
set amount.
We do say give quarterly.

578
00:31:53,040 --> 00:31:56,920
Some set it up so money comes in
every month that makes it easier

579
00:31:56,920 --> 00:31:59,640
for them, harder for our
bookkeeping, but easier for

580
00:31:59,640 --> 00:32:01,680
them.
So we encourage people to give

581
00:32:01,680 --> 00:32:05,160
quarterly if they can.
You determine the level that you

582
00:32:05,160 --> 00:32:07,360
want to come in on and that's
where you go.

583
00:32:08,040 --> 00:32:12,680
We try to get the businesses and
you'll probably be like what to

584
00:32:12,680 --> 00:32:17,200
start around 202 fifty 1/4.
So even the bigger companies

585
00:32:17,200 --> 00:32:20,600
that's only 800 to $1000 a year.
And people like, well, that

586
00:32:20,600 --> 00:32:23,400
doesn't seem like a lot of
money, but when you have 82

587
00:32:23,400 --> 00:32:28,080
partners, it is a lot of money.
And it's, it's not about the

588
00:32:28,080 --> 00:32:31,000
individual give, although that's
what we need.

589
00:32:31,000 --> 00:32:34,600
We need the businesses to give.
It's about how much it is coming

590
00:32:34,600 --> 00:32:36,960
together.
We do not tear.

591
00:32:37,280 --> 00:32:39,520
Nobody gets more on social
media.

592
00:32:39,520 --> 00:32:41,760
No one gets a bigger space on
the website.

593
00:32:41,760 --> 00:32:45,400
It's not about that.
It is truly about coming

594
00:32:45,400 --> 00:32:47,960
together.
As far as the partnership part

595
00:32:47,960 --> 00:32:51,480
of it, we give what we call is
the business partners perks

596
00:32:51,480 --> 00:32:55,720
package and they in a
fundraising month get benefits

597
00:32:55,720 --> 00:32:59,000
back to them and set number of
social media mentions, blogs,

598
00:32:59,000 --> 00:33:02,640
emails, all the different things
that we do to highlight them.

599
00:33:02,640 --> 00:33:05,640
And it's easy to highlight
companies that you're

600
00:33:05,640 --> 00:33:09,840
supportive, right?
This is that we, I use their

601
00:33:09,840 --> 00:33:12,080
products that I'm passionate
about.

602
00:33:12,080 --> 00:33:14,480
So my cats have a surfer cat
harness.

603
00:33:15,440 --> 00:33:20,800
We have a litter robot upstairs
that Desmond that's his go to

604
00:33:20,880 --> 00:33:22,680
and we have options.
We have three.

605
00:33:22,680 --> 00:33:24,760
No, we have four boxes and three
cats.

606
00:33:24,760 --> 00:33:28,800
And so we have options.
I have sheer fun.

607
00:33:28,800 --> 00:33:32,360
I just highlighted them.
That is one of my favorite go to

608
00:33:32,360 --> 00:33:34,600
toys.
And if people do not have a

609
00:33:34,600 --> 00:33:36,800
sheer fun, you should have a
sheer fun.

610
00:33:37,400 --> 00:33:40,360
And I knew them before I started
missing me out.

611
00:33:40,360 --> 00:33:42,280
And so these are the things like
these are products that

612
00:33:42,280 --> 00:33:44,920
initially I reached out to.
Who did I know at conventions,

613
00:33:44,920 --> 00:33:46,920
when I was at conventions for
the Brody Fund?

614
00:33:47,480 --> 00:33:49,760
What products in my house do I
love?

615
00:33:51,040 --> 00:33:55,080
And you know, because I want to
feel, I want to feel I've had

616
00:33:55,080 --> 00:33:58,480
some sort of investment in them.
I wouldn't, I don't like the

617
00:33:58,480 --> 00:34:01,520
idea of, oh, we're just going to
pick a random business.

618
00:34:01,520 --> 00:34:03,800
I like knowing something about
the business.

619
00:34:03,800 --> 00:34:07,160
Or if a new company comes along
and we find out about them and

620
00:34:07,160 --> 00:34:10,800
we're really excited about them,
we want to bring them on board.

621
00:34:11,120 --> 00:34:13,560
And they also have to get that
mission.

622
00:34:13,560 --> 00:34:16,120
Meow feels like a family.
If you're not comfortable with

623
00:34:16,120 --> 00:34:18,520
that, you might not be the right
fit for us.

624
00:34:18,920 --> 00:34:21,159
Do we have an attorney?
Do we have an accountant?

625
00:34:21,159 --> 00:34:22,920
Do we do all the things the
right way?

626
00:34:22,920 --> 00:34:24,280
Yes.
Do we have full transportation?

627
00:34:24,800 --> 00:34:28,760
Yes.
But until maybe we're, you know,

628
00:34:28,800 --> 00:34:33,400
a multi $1,000,000 nonprofit and
even then I still think I would

629
00:34:33,400 --> 00:34:36,239
struggle with it.
I I like that personal feel.

630
00:34:36,520 --> 00:34:39,239
I like that I have a personal
relationship with all these

631
00:34:39,239 --> 00:34:41,840
businesses.
It makes me feel good about

632
00:34:41,960 --> 00:34:45,040
especially right now we're doing
something called the Summer

633
00:34:45,040 --> 00:34:49,040
Mission Meow Summer of support
because the economy has been a

634
00:34:49,040 --> 00:34:52,080
little unsettled and because
some of our smaller and medium

635
00:34:52,080 --> 00:34:54,679
sized businesses are really
feeling the impact of the

636
00:34:54,679 --> 00:34:57,200
tariffs.
I mean, this is a real thing

637
00:34:57,240 --> 00:35:02,560
that it's not it's not I don't I
don't get into the minutiae of

638
00:35:02,560 --> 00:35:05,600
politics.
It's just a fact that a lot of

639
00:35:05,600 --> 00:35:09,760
the smaller companies, even the
bigger companies, they, even

640
00:35:09,760 --> 00:35:12,960
though the products are made
here, they're getting bits and

641
00:35:12,960 --> 00:35:16,640
pieces from other places because
they wouldn't be able to afford

642
00:35:16,640 --> 00:35:18,880
having a business if they did
not, right.

643
00:35:18,880 --> 00:35:21,280
So we know they're feeling the
impact now.

644
00:35:21,280 --> 00:35:25,560
So we decided to take the entire
summer and highlight our

645
00:35:25,560 --> 00:35:27,600
businesses.
So you're going to see in our

646
00:35:27,600 --> 00:35:30,480
social media, and I wish I had
it right here.

647
00:35:30,560 --> 00:35:33,080
I would show you sheer fun
because I love it so much, but I

648
00:35:33,080 --> 00:35:35,040
don't want to get up and walk
out on your interview.

649
00:35:35,120 --> 00:35:36,320
That's OK.
Look up.

650
00:35:36,320 --> 00:35:40,120
Sheer fun.
Yeah, it's this sheer fabric

651
00:35:40,440 --> 00:35:42,520
that has a border that.
You know what?

652
00:35:42,840 --> 00:35:45,920
I wonder if I do?
Oh, my.

653
00:35:46,120 --> 00:35:48,280
In my office.
Perfect timing, right?

654
00:35:48,280 --> 00:35:52,600
I keep Sasha's choice.
Can actually show you.

655
00:35:52,600 --> 00:35:54,200
Awesome.
This is so cool.

656
00:35:54,200 --> 00:35:57,320
I swear to you I had no
intention that I looked over to

657
00:35:57,320 --> 00:36:00,400
grab something and there it was.
This is sheer fun.

658
00:36:01,320 --> 00:36:05,360
OK, Yeah.
And so it crinkles.

659
00:36:05,680 --> 00:36:08,440
Yeah.
So they love the border.

660
00:36:08,520 --> 00:36:13,000
And what you can do too is throw
it over a box and now they're in

661
00:36:13,000 --> 00:36:15,960
the box and trying to get out
from underneath that.

662
00:36:15,960 --> 00:36:17,680
You could hide toys underneath
it.

663
00:36:18,080 --> 00:36:21,760
You can put it over a cat and
then they're the 2 cats, one's

664
00:36:21,760 --> 00:36:25,760
under it.
It's genius.

665
00:36:25,760 --> 00:36:30,520
It's so simple, It's so genius.
And she makes a product for

666
00:36:30,520 --> 00:36:34,440
shelters too, that you can hang
this up outside a cage and it's

667
00:36:34,440 --> 00:36:38,000
a privacy screen.
It's like.

668
00:36:39,360 --> 00:36:41,520
I.
Know favorites and I just order

669
00:36:41,800 --> 00:36:45,080
I have so much over in my I just
got this from another one of my

670
00:36:45,080 --> 00:36:47,600
business partners Princess
dreams.

671
00:36:47,920 --> 00:36:52,360
She hand makes cat toys, not
just her she has a team but I

672
00:36:52,360 --> 00:36:55,360
just this was a new one that I
got from her and I love it so

673
00:36:55,360 --> 00:36:56,360
much.
Look at this.

674
00:36:57,040 --> 00:37:01,120
It's an ear of corn.
And it it crinkles.

675
00:37:01,120 --> 00:37:02,560
Doesn't have to.
Yep, it crinkles.

676
00:37:04,000 --> 00:37:06,040
This is one of our business
partners as well.

677
00:37:06,040 --> 00:37:09,240
I mean gosh, she sent me this.
This is 1 new one of hers too.

678
00:37:09,240 --> 00:37:11,080
She's made these beautiful
flowers.

679
00:37:11,080 --> 00:37:12,720
Oh.
My goodness.

680
00:37:13,560 --> 00:37:16,960
But if you if you go to our
website, you will see our

681
00:37:16,960 --> 00:37:19,640
business partners.
I couldn't be more proud of all

682
00:37:19,640 --> 00:37:21,480
of them.
And and they are like we have

683
00:37:21,480 --> 00:37:25,280
behaviorists.
Michael Delgado is, is a member.

684
00:37:25,920 --> 00:37:29,480
I think we have 5 or 6
behaviorists they're so

685
00:37:29,480 --> 00:37:30,680
passionate about.
We do.

686
00:37:30,680 --> 00:37:32,840
I mentioned Michael Delgado
easily because she's a board

687
00:37:32,840 --> 00:37:35,560
member too.
So she's very involved in our

688
00:37:35,560 --> 00:37:38,440
organization.
We have very small toy

689
00:37:38,440 --> 00:37:40,600
companies.
We have very big, you know, toy

690
00:37:40,600 --> 00:37:42,840
companies.
We have Doctor Elsies who's been

691
00:37:42,840 --> 00:37:46,000
in with us.
We just signed on Litter Genie

692
00:37:46,000 --> 00:37:48,880
recently.
So it really there's and it's so

693
00:37:48,880 --> 00:37:51,160
cool.
It's like we have, I've received

694
00:37:51,160 --> 00:37:53,200
emails at the holidays.
Thank you so much for your

695
00:37:53,200 --> 00:37:54,880
website.
It was one stop Christmas

696
00:37:54,880 --> 00:37:56,880
shopping.
I had no idea.

697
00:37:57,400 --> 00:38:01,400
That's amazing.
And we're also connecting people

698
00:38:01,400 --> 00:38:03,320
because we have brick and mortar
stores.

699
00:38:03,320 --> 00:38:07,240
We have several of those that in
different States and they have

700
00:38:07,240 --> 00:38:10,960
gone to our site and they found
wholesalers and now they're

701
00:38:10,960 --> 00:38:14,360
carrying products in their
stores because of their

702
00:38:14,360 --> 00:38:16,560
connection to Mission Meow.
I love that.

703
00:38:16,880 --> 00:38:19,760
I love that.
So much I didn't expect, right

704
00:38:19,760 --> 00:38:23,080
there are there are so many
things in the past 2 1/2 years.

705
00:38:23,080 --> 00:38:28,680
So it's been 2 1/2 years, 23
grants given and think we give

706
00:38:28,680 --> 00:38:34,120
quarterly 23 grants given for
$186,000.

707
00:38:34,680 --> 00:38:37,840
That's amazing.
I love that.

708
00:38:38,120 --> 00:38:44,840
And all to small organizations.
And what I think it's it's

709
00:38:44,840 --> 00:38:48,720
really important for people to
know is that these groups are

710
00:38:48,720 --> 00:38:52,560
the foundation of rescue,
whether it was on a dog side or

711
00:38:52,560 --> 00:38:56,240
the cat side, the small
organizations are really the

712
00:38:56,240 --> 00:39:01,640
ones doing just the tough stuff.
I mean, right now they're the

713
00:39:01,640 --> 00:39:05,000
ones taking in these teeny tiny
kittens and finding them all the

714
00:39:05,000 --> 00:39:07,360
time because they're the really
ones doing most of the trap

715
00:39:07,360 --> 00:39:09,520
neuter returns.
So they're the ones finding

716
00:39:09,520 --> 00:39:12,800
these tiny kittens and tomato
foster club that we work with,

717
00:39:12,800 --> 00:39:14,960
they're one of the ones that
taking special needs.

718
00:39:14,960 --> 00:39:18,040
Special needs kittens are more
expensive, you know, and some

719
00:39:18,040 --> 00:39:21,480
people say, Oh, well, you know,
maybe we shouldn't be trying to

720
00:39:21,480 --> 00:39:24,400
save them.
You could be saving more if you

721
00:39:24,400 --> 00:39:25,840
were putting that money
somewhere else.

722
00:39:25,840 --> 00:39:28,000
So guess what?
There's enough room for

723
00:39:28,000 --> 00:39:30,160
everyone.
I love their mission.

724
00:39:30,280 --> 00:39:34,080
You go to their page and see the
faces of these beautiful

725
00:39:34,080 --> 00:39:37,040
kittens, you wouldn't think
twice about doing it.

726
00:39:37,040 --> 00:39:38,720
And guess what?
They're in New Orleans.

727
00:39:38,880 --> 00:39:41,680
There are plenty of other
organizations around them doing

728
00:39:41,680 --> 00:39:46,760
TNR, doing foster, having the
traditional rescue build.

729
00:39:46,760 --> 00:39:50,320
There's plenty of that.
This is their mission, right?

730
00:39:50,320 --> 00:39:53,760
So there's room for everybody.
And I love what they do.

731
00:39:54,320 --> 00:39:59,280
So I just especially right now,
this is kitten season for people

732
00:39:59,280 --> 00:40:01,760
that really are not immersed in
the cat world.

733
00:40:01,800 --> 00:40:04,680
There's a small part of the
country down South that really

734
00:40:04,680 --> 00:40:08,560
has kitten season non-stop.
And I don't know how they do it,

735
00:40:08,720 --> 00:40:11,600
I really don't.
But for most of the country, it

736
00:40:11,600 --> 00:40:16,200
happens when we hit that 50°
mark and the female cats start

737
00:40:16,200 --> 00:40:18,400
going into heat and next thing
you know.

738
00:40:18,920 --> 00:40:22,240
We have lots of kittens being
born outside and I wish, I wish

739
00:40:22,240 --> 00:40:25,560
I could tell you the pyramid
right now of what 1 cat turns

740
00:40:25,560 --> 00:40:29,560
into, but it's pretty darn fast.
Because if one cat could be four

741
00:40:29,560 --> 00:40:33,040
months old, has a litter of four
kittens, if three are females

742
00:40:33,040 --> 00:40:35,600
and they're not fixed those
females in four months while

743
00:40:35,600 --> 00:40:37,960
having babies and on and on and
on.

744
00:40:37,960 --> 00:40:42,760
And it happens very quickly.
TNR is the humane solution for

745
00:40:42,760 --> 00:40:45,840
this.
So we really need to be

746
00:40:45,840 --> 00:40:49,640
supporting our trap neuter
return organizations as much as

747
00:40:49,640 --> 00:40:53,680
possible.
Because if we understand a bit,

748
00:40:53,760 --> 00:40:56,040
because I think it's talked
about more the veterinary

749
00:40:56,040 --> 00:41:00,080
community, we talk about burnout
all the time and a lot of people

750
00:41:00,200 --> 00:41:04,040
in this community know that it's
the highest suicide rate of a

751
00:41:04,040 --> 00:41:07,040
career.
Now our veterinarians that

752
00:41:07,040 --> 00:41:10,680
translates to rescue.
It is happening in rescue,

753
00:41:10,800 --> 00:41:15,560
suicide, burnout, compassion
fatigue, organizations closing

754
00:41:15,560 --> 00:41:17,520
to take a break because it's too
much.

755
00:41:17,560 --> 00:41:20,120
It is that way because their
hearts are so big.

756
00:41:20,920 --> 00:41:23,800
They're so big.
The organizations that we help,

757
00:41:23,800 --> 00:41:26,680
these people have full time
jobs.

758
00:41:26,880 --> 00:41:28,880
They are not being paid to do
this.

759
00:41:28,880 --> 00:41:32,560
There's not these huge salaries
in these organizations.

760
00:41:32,560 --> 00:41:35,200
They do it because they believe
in the work.

761
00:41:35,360 --> 00:41:39,400
They know the impact it's having
and it has to be done and they

762
00:41:39,400 --> 00:41:42,320
love cats and so they do it.
But it doesn't mean they still

763
00:41:42,320 --> 00:41:45,480
don't struggle.
They put on a brave face.

764
00:41:45,480 --> 00:41:47,640
I see them, I talk to them all
the time.

765
00:41:47,640 --> 00:41:51,800
They're amazing.
Then we also have mission Meow

766
00:41:51,800 --> 00:41:54,160
has a Facebook group for
everyone.

767
00:41:54,160 --> 00:41:57,760
So everyone we give a grant to,
we invite them into our Facebook

768
00:41:57,760 --> 00:42:01,680
group and I see the
communications, you know, I'm

769
00:42:01,680 --> 00:42:06,840
talking to them all the time.
We try to zoom every month or as

770
00:42:06,840 --> 00:42:09,880
often as possible.
Right now it they're in it,

771
00:42:10,000 --> 00:42:12,920
they're they're in.
And so we didn't get to zoom.

772
00:42:12,920 --> 00:42:17,960
It would have been this week,
but they're I just, I can't

773
00:42:17,960 --> 00:42:23,920
stress enough how amazing they
are and how we owe them so much

774
00:42:23,920 --> 00:42:26,320
more than we give them.
Because here's a here's a

775
00:42:26,560 --> 00:42:29,920
another.
We can go off on another topic.

776
00:42:29,920 --> 00:42:32,760
So I was talking about business
partners and I ended up back on

777
00:42:32,760 --> 00:42:34,000
my.
OK, no.

778
00:42:34,160 --> 00:42:38,680
Organizations we help, but we we
gave a surprise grant one month.

779
00:42:38,680 --> 00:42:41,760
It was very early on and we
picked an organization that we

780
00:42:41,760 --> 00:42:43,760
wanted to help that was
launching a foster program.

781
00:42:43,760 --> 00:42:46,280
But there was another group that
we really wanted to help.

782
00:42:46,560 --> 00:42:49,200
We didn't know yet if we could
give two grants in the month.

783
00:42:49,320 --> 00:42:51,280
They didn't know if we had that
kind of money.

784
00:42:51,800 --> 00:42:54,440
But one of the things they were
looking for was a fire alert

785
00:42:54,440 --> 00:42:56,640
system and not just really stuck
with me.

786
00:42:56,640 --> 00:42:59,200
I thought, Oh my gosh, how am I
going to sleep knowing that

787
00:42:59,200 --> 00:43:02,120
somebody, you know, and that I
don't want people to think that.

788
00:43:02,120 --> 00:43:03,840
Oh, well, how could they not
afford that?

789
00:43:05,160 --> 00:43:08,600
Being small means that you're
paying for food, litter, rent,

790
00:43:08,600 --> 00:43:11,800
medical bills, all that.
And the fire alert system may

791
00:43:11,800 --> 00:43:14,840
sound obvious, but it's
expensive and it has to be

792
00:43:14,840 --> 00:43:17,160
installed.
And there's a cost to that, too.

793
00:43:17,160 --> 00:43:20,080
And all their money needs to go
for the care of the cats.

794
00:43:20,280 --> 00:43:24,240
That was the thing so that
their, their grant was for that

795
00:43:24,240 --> 00:43:26,960
and they needed to replace some
ceiling tiles and some lights.

796
00:43:26,960 --> 00:43:28,520
There had been a leak in the
ceiling.

797
00:43:28,520 --> 00:43:31,680
And you know, but the fire alert
system was the big deal to me.

798
00:43:31,680 --> 00:43:34,800
So I reached out to my business
partner, sent emails to some of

799
00:43:34,800 --> 00:43:38,400
my donors and saying if
minimally we can just raise the

800
00:43:38,400 --> 00:43:41,960
money for the fire alert system
and not even the whole 6000,

801
00:43:42,640 --> 00:43:46,920
I'll be happy with that.
In a week we had the $6000 and

802
00:43:46,920 --> 00:43:49,960
at the end of that month, I was
able to get them on the Zoom.

803
00:43:49,960 --> 00:43:52,920
I didn't tell them why, but I
got them on the Zoom and told

804
00:43:52,920 --> 00:43:55,360
them we have the money, we're
surprising you.

805
00:43:55,360 --> 00:43:58,480
We're giving you a $6000 grant.
You're going to get everything

806
00:43:58,480 --> 00:44:00,760
you wanted.
First of all, they're crying

807
00:44:00,760 --> 00:44:02,960
because they can't believe this
has happened because all the

808
00:44:02,960 --> 00:44:07,040
money goes down the road. 15
minutes to the shiny bigger

809
00:44:07,160 --> 00:44:09,960
organization.
But wonderful that they're doing

810
00:44:09,960 --> 00:44:13,560
that work.
But this group, the very next

811
00:44:13,560 --> 00:44:16,360
day, the director of this
organization called me and said,

812
00:44:16,360 --> 00:44:18,680
Sally, you have no idea what
you've just done.

813
00:44:18,680 --> 00:44:20,800
We were going to close at the
end of the year.

814
00:44:21,560 --> 00:44:25,080
And I was blown away because I
I'm Privy to their budgets.

815
00:44:25,120 --> 00:44:27,880
I see their budgets.
They had the money.

816
00:44:27,880 --> 00:44:31,320
It wasn't about that.
They thought nobody cared.

817
00:44:32,360 --> 00:44:36,080
They thought nobody saw them.
All the money goes down the road

818
00:44:36,080 --> 00:44:39,320
to the shiny shelter.
We're always, you know, we have

819
00:44:39,320 --> 00:44:42,560
enough, but never to do more,
never to buy the fire alert

820
00:44:42,560 --> 00:44:47,200
system or to have a safety net
if, like, a washer or dryer

821
00:44:47,200 --> 00:44:48,720
breaks.
Like, we're always able to care

822
00:44:48,720 --> 00:44:51,080
for the cats and do all the
things we need, but not more

823
00:44:51,080 --> 00:44:53,960
than that.
And secondarily, isn't it nice

824
00:44:53,960 --> 00:44:58,560
to be recognized they're working
their butts off and nobody is

825
00:44:58,560 --> 00:45:01,600
telling them?
Good job amongst each other they

826
00:45:01,600 --> 00:45:05,120
are, but it's nice for them to
hear it from somebody else.

827
00:45:05,120 --> 00:45:08,840
So when Mission Meow says good
job, it's me, it's my board,

828
00:45:08,840 --> 00:45:13,400
it's my volunteers, it's the
business partners, they now look

829
00:45:13,400 --> 00:45:16,600
at the list of businesses and
say they all know who we are,

830
00:45:16,920 --> 00:45:20,440
they care about us, they see the
work that we're doing.

831
00:45:20,920 --> 00:45:24,360
They are still around today.
They move to a bigger building.

832
00:45:25,080 --> 00:45:28,120
I mean, these are the kinds of
things we now we just made A1

833
00:45:28,120 --> 00:45:30,760
pager that we're going to put
out called the Mission Meow

834
00:45:30,760 --> 00:45:33,840
Ripple Effect.
Because I started taking notes

835
00:45:33,840 --> 00:45:36,800
about all the things they're
getting new board members,

836
00:45:36,800 --> 00:45:41,480
they're getting more volunteers.
The impact it has on the

837
00:45:41,480 --> 00:45:45,960
volunteers, like they just feel
so proud of the work that just

838
00:45:45,960 --> 00:45:49,840
to be recognized, you know, to
be validated for the work that

839
00:45:49,840 --> 00:45:53,320
you do.
They get looked at more often

840
00:45:53,320 --> 00:45:57,240
for grants when they apply.
Once you've gotten a big grant,

841
00:45:57,600 --> 00:46:01,520
next time you apply, you list
that on that grant application

842
00:46:01,520 --> 00:46:05,520
that is going to help you.
It helps you get more donors.

843
00:46:05,640 --> 00:46:08,720
You know, we highlight them,
they get their social media

844
00:46:08,720 --> 00:46:11,960
grows.
It's so much more than just the

845
00:46:11,960 --> 00:46:16,720
money, and the money is so
important, but the rest of the

846
00:46:16,720 --> 00:46:18,320
stuff is what really gets.
You.

847
00:46:19,520 --> 00:46:21,040
I'm crying.
Got you right?

848
00:46:21,520 --> 00:46:24,040
I'm crying again.
Well, I mean, it's just so,

849
00:46:24,240 --> 00:46:27,360
well, I'm OK, I'm going to tell
a story because I was just

850
00:46:27,360 --> 00:46:30,760
talking to a veterinarian
yesterday who actually closed

851
00:46:30,760 --> 00:46:34,560
her practice seven years ago
because, well, mainly because

852
00:46:34,560 --> 00:46:37,520
she had a child and wanted to
raise that child.

853
00:46:37,520 --> 00:46:41,600
But she said at the same time, I
couldn't stay in the system any

854
00:46:41,600 --> 00:46:44,040
longer.
And she's, the reason that I'm

855
00:46:44,040 --> 00:46:48,320
connected with her is because
she's now in a program, like I'm

856
00:46:48,480 --> 00:46:52,920
mentoring her through a program
where she's learning integrative

857
00:46:52,920 --> 00:46:55,760
and holistic modalities for
veterinary care.

858
00:46:56,040 --> 00:47:00,320
But she said to me after the
first 100 times somebody

859
00:47:00,320 --> 00:47:03,120
screamed at me and told me I was
going to hell because I was

860
00:47:03,120 --> 00:47:06,120
charging for my services, I
became callous to it.

861
00:47:06,120 --> 00:47:07,760
And I'm like, I don't even hear
it anymore.

862
00:47:08,040 --> 00:47:12,920
And it reminded me that like we
talk on, on this podcast, at

863
00:47:12,920 --> 00:47:17,640
least about veterinarians a lot
because I, I appreciate them so

864
00:47:17,640 --> 00:47:20,640
much.
So a lot of, a lot of the things

865
00:47:20,640 --> 00:47:25,360
I say and a lot of the topics I
have on this show kind of kind

866
00:47:25,360 --> 00:47:27,160
of put veterinarians in a bad
light.

867
00:47:27,160 --> 00:47:30,520
And I, and it's not intentional
toward veterinarians.

868
00:47:30,520 --> 00:47:35,760
It's just that there's so much
more out there and, and there's

869
00:47:35,760 --> 00:47:39,680
a lot of fear around going
outside of the medical

870
00:47:39,680 --> 00:47:41,280
establishment and things like
that.

871
00:47:41,280 --> 00:47:43,400
And it's just a big, like
listening to you.

872
00:47:43,400 --> 00:47:45,920
It's just a bit, it's a big
reminder that it's not just

873
00:47:45,920 --> 00:47:49,320
veterinarians, it's everybody
out there that is trying to care

874
00:47:49,320 --> 00:47:52,680
for animals in whatever way that
they're trying to care for

875
00:47:52,680 --> 00:47:55,840
animals, because there are so
many different ways that it's

876
00:47:55,840 --> 00:47:57,040
hard.
It's it's hard.

877
00:47:57,040 --> 00:48:01,880
You know, somebody like that's
potentially getting a grant or

878
00:48:01,880 --> 00:48:04,600
applying for a grant from
Mission Meow.

879
00:48:04,600 --> 00:48:10,840
They are probably inundated with
people who, and I've seen this

880
00:48:10,840 --> 00:48:15,000
so many times where it's like
you have to put signs up because

881
00:48:15,040 --> 00:48:19,280
people won't even do the right
thing and contact you and try to

882
00:48:19,280 --> 00:48:21,600
get an animal to you.
And you're like, they literally

883
00:48:21,600 --> 00:48:24,760
just drop them off and leave
them sometimes in plastic bags.

884
00:48:24,760 --> 00:48:28,160
You know what I mean?
Like it's, it's like it breaks

885
00:48:28,160 --> 00:48:31,360
your heart in a million pieces
to think about.

886
00:48:31,640 --> 00:48:33,560
But like, that's the reality of
it is.

887
00:48:33,720 --> 00:48:38,280
The reality, it's why I can't, I
can't do that.

888
00:48:38,440 --> 00:48:41,440
I can do that.
Like you said when you talked

889
00:48:41,440 --> 00:48:44,640
about how, how TNR, how you felt
about that.

890
00:48:44,880 --> 00:48:47,400
I can go out short term and do
some trapping.

891
00:48:47,400 --> 00:48:51,240
Like I love to go out and just
be a part of the day and have

892
00:48:51,240 --> 00:48:53,840
the experience.
Not what I could do.

893
00:48:54,120 --> 00:48:56,720
I spent eight years in the in
the shelter.

894
00:48:56,720 --> 00:48:58,760
I, I know I could never do it
again.

895
00:48:59,040 --> 00:49:01,240
I know I can't.
I can't foster.

896
00:49:02,240 --> 00:49:05,680
You just know, but I can do
this.

897
00:49:05,720 --> 00:49:09,360
And I love the people and I love
getting to know the

898
00:49:09,360 --> 00:49:12,240
organizations.
That's selfishly, the Facebook

899
00:49:12,240 --> 00:49:16,080
group is just as good for me as
it is for them because these are

900
00:49:16,080 --> 00:49:18,320
amazing people.
Yeah.

901
00:49:18,600 --> 00:49:22,360
Met the most amazing, kind,
generous people.

902
00:49:22,400 --> 00:49:26,040
And what we also need to
recognize is and it's true in

903
00:49:26,040 --> 00:49:29,040
the vet profession, it's true in
the tech profession is true in

904
00:49:29,040 --> 00:49:32,280
the rescue world.
There are a lot of people that

905
00:49:32,280 --> 00:49:35,880
are a little bit awkward around
people, but love animals need to

906
00:49:35,880 --> 00:49:40,240
also remember that that
sometimes they may not they

907
00:49:40,240 --> 00:49:43,120
might be a little bit more on
the introverted side, but

908
00:49:43,120 --> 00:49:45,000
they're really good at what they
do with animals.

909
00:49:45,000 --> 00:49:47,920
So we we should be a little bit
patient and we should also

910
00:49:47,920 --> 00:49:51,200
understand that in the
veterinary world and in the

911
00:49:51,200 --> 00:49:55,480
rescue world, you don't know
what situation they just came

912
00:49:55,480 --> 00:49:57,920
from before they are now in
front of you.

913
00:49:57,920 --> 00:50:02,040
I mean, we should always extend
that kindness to people in

914
00:50:02,040 --> 00:50:04,320
general.
It's how I try to live my life.

915
00:50:04,320 --> 00:50:10,080
But in rescue and in veterinary
medicine, somebody you know,

916
00:50:10,720 --> 00:50:13,680
that's often they come into an
appointment after having just to

917
00:50:13,680 --> 00:50:16,840
euthanize a 15 year old family
pet, right?

918
00:50:17,120 --> 00:50:23,440
In rescue, they might be having
a foster at home who was doing

919
00:50:23,440 --> 00:50:27,120
well and just faded and passed.
And now they're in front of you

920
00:50:27,120 --> 00:50:30,600
taking in more fosters.
And maybe they're not fearing

921
00:50:30,760 --> 00:50:34,000
feeling they're most cheery.
But this is this is what rescue

922
00:50:34,000 --> 00:50:37,240
is.
So I think we just have to be

923
00:50:37,240 --> 00:50:40,520
mindful of that.
And right now, people should be

924
00:50:40,520 --> 00:50:43,920
thinking about if I'm trying to
reach out to an organization

925
00:50:43,920 --> 00:50:46,560
because I need help and they
don't get back to you in a

926
00:50:46,560 --> 00:50:50,280
couple days, don't be angry.
Understand that.

927
00:50:50,320 --> 00:50:53,440
That's the best that they can do
right now because your phone

928
00:50:53,440 --> 00:50:57,840
call is one of how many others
are coming in and they can't get

929
00:50:57,840 --> 00:50:59,440
to everybody as much as they
want to.

930
00:50:59,440 --> 00:51:02,160
Especially the groups we work
with, they're so small.

931
00:51:02,680 --> 00:51:05,520
There's one person maybe
checking that e-mail who's also

932
00:51:05,520 --> 00:51:09,200
checking their social media, who
is also out trapping, and

933
00:51:09,520 --> 00:51:12,360
they're doing everything so
they're wearing all the hats.

934
00:51:12,360 --> 00:51:15,480
And it's important that people
think about that.

935
00:51:15,480 --> 00:51:18,400
We want to support them, and
supporting them means, yeah, we

936
00:51:18,400 --> 00:51:20,720
can be helping them financially
like we do.

937
00:51:20,800 --> 00:51:23,880
But these organizations need
volunteers all the time and

938
00:51:23,880 --> 00:51:27,480
people shouldn't discount
anything that's possible.

939
00:51:27,680 --> 00:51:30,840
You don't have to physically be
able to go into organization to

940
00:51:30,840 --> 00:51:32,480
help.
What are you good at?

941
00:51:32,480 --> 00:51:35,800
What, what do you like doing?
You know, get, pick up the

942
00:51:35,800 --> 00:51:38,200
phone, call them and say, I'd
like to volunteer, but I can't

943
00:51:38,200 --> 00:51:39,360
come in.
What else can I do?

944
00:51:39,360 --> 00:51:42,280
Well, what do you like to do?
Well, you know, I love sending

945
00:51:42,280 --> 00:51:45,640
emails or making phone calls or,
you know, I'm good at making

946
00:51:45,640 --> 00:51:47,720
graphics.
I, I do graphic design.

947
00:51:47,720 --> 00:51:49,400
I could, I could maybe give an
hour.

948
00:51:49,760 --> 00:51:51,600
So maybe every week give me the
graphic.

949
00:51:52,120 --> 00:51:55,800
Everything makes a difference.
These organizations always need

950
00:51:55,800 --> 00:51:58,800
help.
Are really, they're, they're

951
00:51:58,800 --> 00:52:03,080
tiny, but so mighty.
And it's so much more rewarding

952
00:52:03,080 --> 00:52:06,520
to me to be involved with those
organizations.

953
00:52:06,600 --> 00:52:09,400
I mean, they're like these
families whenever I meet them

954
00:52:09,400 --> 00:52:13,040
and we get to do the check
presentations, it's incredible.

955
00:52:13,040 --> 00:52:16,920
I wish we try to, so if we can
go out and give a check in

956
00:52:16,920 --> 00:52:20,040
person, we do that and we'll
bring one of the big, big

957
00:52:20,040 --> 00:52:21,960
checks.
And I try to get either a

958
00:52:21,960 --> 00:52:25,360
volunteer or business partner
donor or somebody from my

959
00:52:25,360 --> 00:52:29,640
organization to come with me.
And the stories even just like

960
00:52:29,640 --> 00:52:33,200
when you make the phone call,
I've had people like, I got one

961
00:52:33,200 --> 00:52:35,160
woman on the phone.
She's like, hold on, hold on.

962
00:52:35,160 --> 00:52:37,400
I can hear her.
She puts the phone like, Oh my

963
00:52:37,400 --> 00:52:39,040
God, Oh my God.
She's like, so sorry I had to

964
00:52:39,040 --> 00:52:40,280
pull over.
I was on the highway.

965
00:52:40,280 --> 00:52:44,240
But Oh my God, Oh my God, you
get them crying.

966
00:52:44,240 --> 00:52:47,560
I got one group that was an
Apple picking festival when I

967
00:52:47,560 --> 00:52:51,120
made the call and she's like
you, I have to put you on

968
00:52:51,120 --> 00:52:52,760
speakerphone.
Everybody's here.

969
00:52:52,760 --> 00:52:54,920
My board is here, my volunteers
are here.

970
00:52:55,120 --> 00:53:00,200
They all erupt and are cheering.
I, I wish everybody would have a

971
00:53:00,200 --> 00:53:04,960
chance to, to hear that, to
experience that, because you'd

972
00:53:04,960 --> 00:53:08,080
want to get involved, whether it
was with them or with us, you

973
00:53:08,080 --> 00:53:10,080
would want to be involved in
some way.

974
00:53:10,080 --> 00:53:14,560
It's just, it's incredible.
I love that, I love that.

975
00:53:14,560 --> 00:53:18,080
So you have the foundation of
businesses, but individuals can

976
00:53:18,080 --> 00:53:20,800
still donate.
And it's, and we need them to,

977
00:53:20,960 --> 00:53:24,440
it's important, we have to have
both to really, because the

978
00:53:24,440 --> 00:53:29,240
reality is, so in a month, let's
say this past month, we needed

979
00:53:29,240 --> 00:53:33,440
to raise $16,000.
That is enough to pay the

980
00:53:33,440 --> 00:53:35,040
grants.
We do that in the month.

981
00:53:35,040 --> 00:53:38,840
So we get the business partners
and remember, they fluctuate.

982
00:53:39,120 --> 00:53:42,760
So sometimes the business
partner might have given $400.00

983
00:53:42,760 --> 00:53:46,200
in the next quarter.
No, it's tax time and tariffs

984
00:53:46,200 --> 00:53:47,800
hit.
And next thing you know, they

985
00:53:47,800 --> 00:53:50,640
can only afford $50.00.
So there can be a big

986
00:53:50,640 --> 00:53:53,600
fluctuation.
We, so our, our individual

987
00:53:53,600 --> 00:53:57,960
donors, it's all the same.
We need them both equally.

988
00:53:58,000 --> 00:54:01,840
And it's easy to donate.
You can, you know, we even snail

989
00:54:01,840 --> 00:54:05,880
mail, we still get checks,
checks from donors, but our, our

990
00:54:05,880 --> 00:54:09,720
websites, missionmeow.org and it
says on the website, you can

991
00:54:09,720 --> 00:54:12,320
donate through PayPal.
There's fees with that.

992
00:54:12,440 --> 00:54:14,720
Zell.
We also send a Venmo.

993
00:54:14,800 --> 00:54:16,600
That's just the way the world is
right now.

994
00:54:16,600 --> 00:54:19,320
So you can donate through Venmo
to Mission Meow.

995
00:54:20,120 --> 00:54:24,040
And it's really important.
And I know that you've people

996
00:54:24,040 --> 00:54:26,800
hear this all the time, but I
cannot stress it enough.

997
00:54:26,840 --> 00:54:32,000
Every dollar makes a difference,
$5 makes a difference.

998
00:54:32,000 --> 00:54:36,240
We have 100 donors that give us
five, $5, that's $500.

999
00:54:37,080 --> 00:54:39,400
Yeah.
It it all makes an impact.

1000
00:54:39,400 --> 00:54:42,800
I don't want anybody to think,
well, I only have $5 this month,

1001
00:54:42,800 --> 00:54:46,120
what's that going to do?
But if everybody thinks that

1002
00:54:46,120 --> 00:54:49,800
way, then nobody donates that.
And if everybody really

1003
00:54:49,800 --> 00:54:52,960
understands the impact that that
makes, you will donate it.

1004
00:54:52,960 --> 00:54:55,680
That $5 does make a difference
every time.

1005
00:54:55,680 --> 00:54:57,680
I because I'm the one who sees
them, I give all the

1006
00:54:57,680 --> 00:55:01,360
notifications.
It's not like every single

1007
00:55:01,360 --> 00:55:03,800
dollar.
I'm so excited that that money

1008
00:55:03,800 --> 00:55:06,120
came in because that's five more
dollars.

1009
00:55:06,120 --> 00:55:09,520
It gets us closer to making our
grants happen.

1010
00:55:09,720 --> 00:55:13,520
Plus we nobody likes to talk
about this, but we have, we have

1011
00:55:13,520 --> 00:55:15,320
things we have to pay for as
well.

1012
00:55:16,120 --> 00:55:20,040
Have a website, we have design
programs so we can make

1013
00:55:20,040 --> 00:55:21,760
graphics.
There are things that because,

1014
00:55:22,200 --> 00:55:26,040
you know, we in an ideal world,
we would have volunteers that

1015
00:55:26,040 --> 00:55:27,680
could do everything.
We just don't.

1016
00:55:27,680 --> 00:55:30,080
So some things we have to do in
house.

1017
00:55:30,080 --> 00:55:33,520
And so we have bills too.
We keep them very lean.

1018
00:55:33,640 --> 00:55:37,240
You can trust somebody who ran a
pet cancer fund for eight years

1019
00:55:37,240 --> 00:55:39,920
to never want to spend more than
they need to.

1020
00:55:40,600 --> 00:55:43,080
But we also, we go to
conventions.

1021
00:55:43,080 --> 00:55:45,400
There's a cost to those.
You know, we have to pay, get

1022
00:55:45,400 --> 00:55:46,920
there.
We have to pay for hotels.

1023
00:55:46,920 --> 00:55:50,920
We have to pay for a booth, but
it's important for us to be

1024
00:55:50,920 --> 00:55:53,600
there.
It's how we get into communities

1025
00:55:53,600 --> 00:55:56,760
and introduce ourselves to
potential grant recipients,

1026
00:55:57,280 --> 00:56:00,320
potential business partners,
potential donors, potential

1027
00:56:00,320 --> 00:56:02,000
volunteers.
It's everything.

1028
00:56:02,000 --> 00:56:04,120
It's not just out there looking
for money.

1029
00:56:04,480 --> 00:56:07,600
The only way we can build an
organization is by filling all

1030
00:56:07,600 --> 00:56:10,800
those roles, and there's just
too many business partners.

1031
00:56:10,800 --> 00:56:13,040
But if we don't have grant
recipients, who are we giving

1032
00:56:13,040 --> 00:56:15,040
to?
And if we don't have volunteers,

1033
00:56:15,080 --> 00:56:18,480
none of this happens.
Yeah, that's.

1034
00:56:18,840 --> 00:56:22,160
All of these things.
And so yes, money comes in that

1035
00:56:22,280 --> 00:56:25,640
feeds Mission Meow too.
So it's very important that our

1036
00:56:25,680 --> 00:56:30,480
our donors know that in a grant
fundraising month, if we raise

1037
00:56:30,480 --> 00:56:33,760
more, you are helping Mission
Meow make it through the next

1038
00:56:33,760 --> 00:56:37,880
few months for us to do the
things that we need to do and

1039
00:56:37,880 --> 00:56:40,360
then go into the next grant
cycle.

1040
00:56:40,960 --> 00:56:45,040
Yeah, Well, I just think, you
know, this is such an amazing

1041
00:56:45,040 --> 00:56:48,240
thing that you're doing.
I appreciate it so very much

1042
00:56:48,240 --> 00:56:50,880
because I know, you know, it's
easy, especially around the

1043
00:56:50,880 --> 00:56:53,440
holidays.
And it's like, you know, donate

1044
00:56:53,440 --> 00:56:55,440
to the Humane Society, blah,
blah, blah.

1045
00:56:55,440 --> 00:57:00,160
And I like for so many years, I,
I felt uncomfortable saying that

1046
00:57:00,160 --> 00:57:04,160
because I know how much with a
lot of these, especially the

1047
00:57:04,160 --> 00:57:07,600
larger humane societies does
that, you know, doesn't actually

1048
00:57:07,600 --> 00:57:11,080
go to the animals.
And so I appreciate being able

1049
00:57:11,080 --> 00:57:15,560
to highlight an organization
that is very lean and like, it

1050
00:57:15,560 --> 00:57:19,360
really is there for the animals
and just appreciate so much of

1051
00:57:19,360 --> 00:57:23,600
what you do.
And so definitely check out the

1052
00:57:23,600 --> 00:57:27,280
show notes, get all the links,
go to social media, follow

1053
00:57:27,280 --> 00:57:31,920
Mission Meow, whatever you can
do, please do that.

1054
00:57:31,920 --> 00:57:34,600
And again, just thank you so
much for being here.

1055
00:57:34,640 --> 00:57:37,040
They can reach out to me.
You know, there's, there's the

1056
00:57:37,040 --> 00:57:39,080
e-mail on there.
If you have questions, you're

1057
00:57:39,080 --> 00:57:40,880
going to, you're going to come
to me.

1058
00:57:41,280 --> 00:57:43,880
So if you want to find out how
you can help, what you can do

1059
00:57:43,880 --> 00:57:47,000
more or how you can help in your
community, we can try to always

1060
00:57:47,000 --> 00:57:48,840
connect you too, because we get
those questions.

1061
00:57:48,840 --> 00:57:50,680
I want to help in my local
community.

1062
00:57:51,040 --> 00:57:55,560
We've helped all across the US.
If they see on our grant page,

1063
00:57:56,200 --> 00:57:58,560
you look at the organizations
we've helped, they're all

1064
00:57:58,560 --> 00:58:01,680
looking for help too.
There's always a way that you

1065
00:58:01,680 --> 00:58:03,080
can give back.
I promise that.

1066
00:58:03,080 --> 00:58:05,480
And if it's not through Mission
Meow, we can try to guide you.

1067
00:58:05,480 --> 00:58:07,640
I love.
That of course I love dogs, but

1068
00:58:07,640 --> 00:58:12,960
I very much appreciate that it
is cat centric because I think

1069
00:58:13,080 --> 00:58:15,320
as we talked about earlier, I
think they get kind of lost

1070
00:58:15,360 --> 00:58:18,760
sometimes and.
The reality is that in the US,

1071
00:58:20,280 --> 00:58:23,400
when we're talking about
overpopulation and where there's

1072
00:58:23,400 --> 00:58:25,200
an issue, it's the cat
community.

1073
00:58:25,240 --> 00:58:30,480
Sure, there are places in the US
down South where we hear about

1074
00:58:30,480 --> 00:58:33,240
the dogs, and we know there's
transports that bring dogs up

1075
00:58:33,240 --> 00:58:35,880
from the South to save them
because, you know, it's just

1076
00:58:35,880 --> 00:58:38,000
different down there.
But if we're talking about a

1077
00:58:38,000 --> 00:58:42,600
country as a whole, in the
animal world, the population

1078
00:58:42,600 --> 00:58:44,480
issue is cats.
Yeah.

1079
00:58:44,560 --> 00:58:46,720
And so we need to get a handle
on this.

1080
00:58:46,720 --> 00:58:49,960
And by supporting these small
organizations, the grassroots

1081
00:58:49,960 --> 00:58:52,880
ones, we're really targeting the
root of the problem.

1082
00:58:53,640 --> 00:58:55,240
That's amazing.
I love it.

1083
00:58:55,640 --> 00:58:59,680
Thank you so much for.
Being here, it's been too long.

1084
00:58:59,760 --> 00:59:02,440
We got to talk about something
I'm passionate about.

1085
00:59:02,800 --> 00:59:06,760
I know, I know, it has been too
long and I can't wait to see you

1086
00:59:06,800 --> 00:59:10,360
again and hopefully that won't
be too much longer.

1087
00:59:10,360 --> 00:59:16,320
But until then, I I'm actually
I'm I've been looking at so my

1088
00:59:16,360 --> 00:59:19,760
do it, another podcast who
everybody listening is very

1089
00:59:19,760 --> 00:59:21,640
familiar with because I posted
here.

1090
00:59:21,640 --> 00:59:25,280
It's called the weekly pet
roundup with Isabel Alvarez

1091
00:59:25,280 --> 00:59:27,480
Arada.
I know, I know.

1092
00:59:27,480 --> 00:59:29,280
She's.
Love both of you.

1093
00:59:29,480 --> 00:59:32,240
That's a great.
I love that the two other.

1094
00:59:32,440 --> 00:59:34,160
Yeah.
And I know she's one of your

1095
00:59:34,160 --> 00:59:37,080
business partners and I've been
looking at that and I'm like, I

1096
00:59:37,080 --> 00:59:42,520
need to do that too.
Join It's a big, wild, crazy

1097
00:59:42,520 --> 00:59:44,480
family.
Yeah, much.

1098
00:59:44,920 --> 00:59:46,160
Fun.
Maybe one day we'll have a

1099
00:59:46,160 --> 00:59:48,840
mission, meow convention and
we'll all come together.

1100
00:59:48,840 --> 00:59:51,160
Oh.
My gosh, let's just do a cruise.

1101
00:59:51,160 --> 00:59:55,400
Let's just all go on a cruise.
I can't be on a boat that big,

1102
00:59:55,400 --> 00:59:58,240
but we'll figure it out.
I'll mute you at the

1103
00:59:58,240 --> 01:00:01,160
destinations.
OK, no cruise.

1104
01:00:01,200 --> 01:00:02,720
Got it.
Well, yeah.

1105
01:00:02,720 --> 01:00:04,800
So, Sally, thank you so much for
being here.

1106
01:00:04,800 --> 01:00:07,720
Thank you so much for what you
do, for taking care of these

1107
01:00:07,720 --> 01:00:10,560
kitties and the best way you
know how, which is a very, very

1108
01:00:10,560 --> 01:00:12,760
important way.
And I just appreciate you.

1109
01:00:12,760 --> 01:00:13,920
Thank you so much for being
here.

1110
01:00:14,120 --> 01:00:15,760
Thank you for having me as a
guest.

Sally Williams Profile Photo

Founder & President Mission Meow

Sally Williams is the Founder and President of Mission Meow, established in 2022 to support small, feline-focused nonprofits through impactful grants. Mission Meow helps these organizations bring their visions to life and create lasting change for cats in need.
Previously, Sally founded and led The Brodie Fund, a national nonprofit dedicated to funding cancer treatments for companion animals, serving as its director for eight years.

A lifelong animal lover and retired cat behavior consultant, Sally was a member of both the Pet Professional Guild and the International Association of Animal Behavior Consultants (IAABC). She is also a certified Animal Reiki Practitioner and member of the Shelter Animal Reiki Association. Sally is also a passionate public speaker, animal advocate, and member of 1 United Paw. She currently shares her home with The Cattastic Trio: West, Henry, and Desmond.