208. Nature's Chew for Dogs with Canophera

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Welcome back, pet parent.
I'm so excited for today's

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episode because we are talking
about oral health, dental

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hygiene, all the things, but not
in the ways we have talked about

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this in the past.
I've had other veterinarians on.

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We've talked about dental
cleanings and we've talked about

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raw meaty bones with Doctor
Billinghurst.

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We've talked about so many
things.

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This is a little bit different.
I have Jen with Coniferrah on

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today.
And if you haven't heard of

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Coniferrah, well, you were kind
of like me a couple of years

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ago.
Because the truth is that my dog

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is a little Princess who doesn't
like to chew things.

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And so I have tried so many
things with her and she's just

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like, she just stared at me when
I said that.

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I have tried so many things with
her and I know how important

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dental health is and I do things
for her.

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I have to, I have to really make
up a lot.

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If your dog is a chewer, count
your blessings because dental

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health is so important for
overall health.

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We talked about the oral
microbiome with Emily from

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Teeth.
If you remember that episode.

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I could go back to so many, but
I want to welcome Jen Johnson

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from Coniferra on today's
episode of the Pet Parenting

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Reset podcast.
How are you doing today, Jen?

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Great.
Thank you so much for having us

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on today.
Yay.

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I know this is going to be such
a fun conversation.

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This is not a sales pitch, but
we are going to talk about all

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of the different products
because Coniferro has really

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grown at their product line.
One of the reasons why I said

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yes to Jen is because of the
sustainability of what they're

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doing.
We they're actually using

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products that would otherwise be
tossed, burned, thrown out,

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possibly ending up in landfills.
Not good for the environment.

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We're going to talk about all of
that.

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If you're new here, my name is
Jessica.

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I am your host for the Pet
Parenting Reset podcast.

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I'm also a canine nutritionist
and holistic pet health coach.

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I really, really focus on food
as medicine, food therapy.

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So that's what we talk about a
lot, which is why in past

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episodes talking about dental
health, we've talked about raw

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meaty bones.
We've talked about all the

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different ways that food can
help with our dog's oral health,

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but today we're talking about
some different things.

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So Jen, can you kind of give us
an idea?

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Let's start with like the idea
behind the brand, because I

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think that is such a cool story.
Yeah, of course.

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So kind of Farrah makes all
natural dog chews.

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So all of the chews we have are
100% all natural.

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There are no synthetics,
plastics, additives, anything

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used in the chews.
It's just the actual chew.

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They're all made from resources
from nature, and we started out

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with our coffee wood stick,
which literally looks like a

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stick.
But it is very unique because

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the coffee wood is a special
type of wood that does not

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splinter when the dogs chew on
it.

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So it actually comes off in
flakes or pieces, and these

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pieces are fully digestible for
the dog.

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And so if your dog loves to chew
sticks in your backyard, this is

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a great safe alternative.
Many people don't know that the

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sticks in your backyard are
dangerous for dogs because they

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can splinter, they can puncture
gums, intestines, plus they

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could have saps on them.
They could have something on the

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outside that could cause
digestive distress.

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So our original product, the
coffee would stick, is something

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that is very safe for dogs to
chew.

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And at the same time, what you
talked about earlier promotes

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dental hygiene because as they
chew, they're able to scrape off

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the plaque and the tartar on
their teeth and also strengthen

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their jaw, which allows the dog
to literally clean its own

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teeth, which is great.
It it is because, you know, we

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don't look, here's the here's
the reality.

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I know Doctor Katie Kangas is
going to hate me for saying

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this, but we don't brush our
dogs to, I mean, some people do.

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Some people do, don't get me
wrong.

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And I think it's even worse for
our cats, which I know you have

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a new cat line coming out.
We'll talk about that a little

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later on, but it's just not,
it's not easy.

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It's not convenient if you don't
start when they're a puppy or a

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kitten, they hate you.
You know, bite risk is real,

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right?
Like we have to consider that as

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well as pet parents, even the,
you know, our little babies,

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which they shouldn't be our
little babies, they're dogs, but

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still our little babies can bite
when they are scared or if

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something hurts and you know,
it's, it's a reaction.

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It's not like they're trying to
be mean to you.

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You know, if you if you
accidentally hurt your dog, it's

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fair that they're going to snap
and bark or like they're dogs,

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They're not, they're not humans,
right?

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So whatever we can do to improve
their health all around.

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And we know.
So again, I was saying earlier I

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talked to Emily from teeth and
the downstream effects, you

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know, we know this and in human
dentistry as well, the

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downstream effects from having
poor hygiene in the mouth.

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I mean, literally, you could
die.

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And, and I don't say that
lightly.

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Obviously it's not going to
happen overnight, but you know,

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you get an infection under your
gum.

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You don't even know it's there.
It, it's, it can get into your

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bloodstream pretty quickly.
Like oral hygiene is so

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important.
Dogs need to chew.

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They have very different teeth
from us.

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They are a different species
from us.

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They need to be chewing.
And so one of the things, of

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course, I talked to Dr. Ian
Billinghurst, he's a huge

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advocate for raw meaty bones,
but even dogs in the wild,

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wolves, foxes, anything in that
lineage in that like genus of of

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animal, they are also going to
chew on other things.

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And so that was one of the
coolest things that I thought I

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heard, you know, when I was
looking into this product is

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like, it's actually really,
really beneficial from that for

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them and could possibly be
something because like you said,

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dogs will chew on sticks.
They just naturally know how to

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do these things that it is
beneficial for them.

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And so providing them more
appropriate resources to do this

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with, it's just so cool.
So that's actually our slogan at

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Conifera is the natural desire
to chew because dogs innately

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want to chew.
And so when people get a puppy

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and they're like, oh, my puppy's
chewing on my slippers or my

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socks or something, it's because
they have that desire and they

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need to be given something that
they're allowed to chew, but

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also that provides a bit of a
challenge.

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And so our chews offer a wide
variety of types of chews for

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the dog that is a medium to
heavy chewer to an aggressive

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chewer.
So they can have that challenge

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they're looking for because the
only way for dogs to truly relax

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is by chewing.
So the way that they release the

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dopamine and the serotonin is by
chewing.

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They don't go and, you know,
take a bath and watch Netflix,

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have a glass of wine.
Like that doesn't happen for a

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dog.
And so if they're able to chew

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for ideally 20 minutes, that's
like when they can reach their

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relaxation and their calm.
So chews are great for dogs who

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are anxious, who are stressed
out.

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If they're able to chew, they
can can really calm down and

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their behavior improves.
So it's just a redirection of

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what they can chew as opposed to
what they cannot.

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Yeah, well, as you were saying
that I was reminded, I have

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always been slightly
uncomfortable with this whole,

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like, movement of like lick
mats.

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And licking is also something
that can release dopamine for a

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dog that can help calm them
down.

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So it's often recommended and
like behavioral modification to

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let dogs lick on things.
The Kongs, there are lick mats,

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there are slow feeders and like
different like maze bowls and

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different things like that.
And I, I had Carol from mine pet

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platter on who designed a
platter that is it's based on

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like how dogs and cats actually
eat a carcass in the wild.

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So I fully got behind that.
But still lick mats are huge.

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And I just like, I have tried
them.

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I do have some.
I never use them because I just

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can't.
There's something about them

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that I don't love.
And Carol again from My Pet

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Platter explained to me,
explained to all of us on this

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podcast that it's because it's
frustrating.

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Yes, initially they're gonna get
that dopamine release.

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They're going to enjoy it.
It's gonna, it's gonna like

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start to scratch that itch.
But the way lick mats are

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designed, ultimately, it's a
very frustrating thing for them.

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They and it can harm their noses
as well.

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When you have like deep bowls,
cause some some of them are like

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bowls and their noses get in
there.

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It kind of blocks the scent make
it really overwhelming.

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It can do a lot of damage.
And the frustration factor is

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what really gets me, especially
as somebody who comes from more

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of a behavioral training
background.

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I don't want to put my dog in a
situation where they're

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frustrated because that can
obviously it's going to

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backfire.
Everything that I thought I was

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doing right.
It's, it's, it's all going to

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backfire when, when they
actually get frustrated and at

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the end.
So that's why I again, so

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excited about the idea of
letting them chew and having

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something that isn't a raw meaty
bone for a couple of reasons.

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One is because some people are
still really put off by them.

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They don't want to feed raw or
they don't want to give their

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dog, you know, access to the
house to have this raw meat all

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over the house.
You know, of course, I'll just

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tell, I just tell them to put
their dog outside.

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But you can't always do that,
you know, if it's freezing or

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raining.
So having these other options,

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which I think are really natural
for like animals in the wild

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would be seeking these out
anyway, as you said, with

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sticks.
So you've got the coffee wood.

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And tell me a little bit more
about like the flaking of it,

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because I know if some people
can get kind of freaked out,

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especially when we think of like
if they look at it and they

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think it's splintering, it's not
splintering.

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Right.
It's not splintering.

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I mean, when it comes to the
coffee wood stick, it is an all

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natural product and so there is
going to be some pieces left

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behind.
There's a little bit of a mess

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with some of our products and
it's just like pieces on the

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floor that you can easily sweep
up.

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But it can be, you know a
deterrent for some pet parents.

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So we do like them to know that
the coffee would stick as it

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comes off the the dog saliva
actually softens the wood, which

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makes the pieces very easily
digestible.

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If they're on the floor and you
come back an hour later, they

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look hard like splinters.
But when they were chewing, they

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weren't hard like splinters.
And so those are the pieces that

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you just want to sweep up and
throw away.

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Now for a very aggressive
chewer, I don't think the coffee

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would stick is the best option
because they can really demolish

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it pretty quickly, which is not
what you want with any of our

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products.
All of our chews are meant to be

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long lasting and durable.
So this is great for like the

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medium, the average chewer heavy
chewers can be great, but we

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always say size up.
So if you have, you know, like a

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dog that's a size large, but
they're really heavy chewer, try

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the extra large, which is just
going to be a bigger stack.

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So we have all of our products
in size specific according to

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the dog.
So we want to make sure you get

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the right size and if you're
unsure, you size up.

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But we do have products that are
more durable for those highly

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aggressive chewers, which is one
of our favorite ones, which we

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actually consider to be a
solution to a problem of heavy

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chewers that find cannot find
anything to chew that gives them

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a challenge.
It's called the briar root.

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It looks like a rock, but it's
actually made from the root of

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the Heather tree.
And they take this and they sand

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it down to make it really
smooth, as you can see.

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And this thing is nearly
indestructible.

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We have had dogs who have been
chewing this thing for a year

225
00:11:37,280 --> 00:11:41,320
like a pit bull, a Doberman, and
it is it's holding up really

226
00:11:41,320 --> 00:11:43,560
strong.
Very small pieces come off.

227
00:11:43,600 --> 00:11:47,200
But we have yet to see any dog
do any real damage to this.

228
00:11:47,480 --> 00:11:50,640
We have a challenge, two weeks,
your dog chewing on this.

229
00:11:50,640 --> 00:11:53,440
If they demolish it, we'll give
you a free chew of your choice

230
00:11:53,440 --> 00:11:55,240
because we believe in this
product so much.

231
00:11:55,520 --> 00:11:57,640
In fact, we could probably
extend the guarantee to months,

232
00:11:57,640 --> 00:12:00,960
because a heavy chewer is not
going to do much to this.

233
00:12:00,960 --> 00:12:06,120
So, OK, so you've got the coffee
wood chew sticks you've got.

234
00:12:07,000 --> 00:12:10,560
Where did I go here?
I was pulling up your website

235
00:12:10,600 --> 00:12:13,680
and sure lost it.
Okay, so you've got the coffee

236
00:12:13,680 --> 00:12:17,480
wood chew sticks, the briar root
choose and you were telling me

237
00:12:17,480 --> 00:12:21,440
when we were talking prior to
recording that you actually had

238
00:12:21,440 --> 00:12:25,440
somebody come up to you at a
show a year later and was like,

239
00:12:25,920 --> 00:12:28,960
it barely looks like my dog.
That's what it's been.

240
00:12:29,240 --> 00:12:33,440
We were at Global Pet Expo this
last March in Florida and the

241
00:12:33,440 --> 00:12:36,320
lady came up to me and she has a
Pitbull and she said, hey, my

242
00:12:36,320 --> 00:12:37,840
dog really loves your briar
room.

243
00:12:37,840 --> 00:12:40,760
And I said awesome.
She's like, I got it a year ago.

244
00:12:40,760 --> 00:12:42,960
I said, great, can you send it
to me and I'll give you a new

245
00:12:42,960 --> 00:12:45,240
one.
And that way I can show here's

246
00:12:45,240 --> 00:12:47,320
what it looks like chewed.
We really love to show pet

247
00:12:47,320 --> 00:12:49,800
parents like here's what it
looks like chewed so they know

248
00:12:49,800 --> 00:12:51,520
when to discard it, you know,
and get a new one.

249
00:12:51,600 --> 00:12:53,720
And she said, to be honest, it
looks pretty much the same.

250
00:12:53,920 --> 00:12:56,840
She's like, it is this.
It was like corner kind of

251
00:12:56,840 --> 00:12:59,400
missing off of it, but the dog
can still safely chew on it.

252
00:12:59,400 --> 00:13:00,880
And so I said, all right, I gave
her another one.

253
00:13:00,880 --> 00:13:03,840
I said, just tell me when it
gets down small enough, but her

254
00:13:03,840 --> 00:13:05,720
dog absolutely loves to chew on
this.

255
00:13:05,720 --> 00:13:07,040
It's just a really good
challenge.

256
00:13:07,040 --> 00:13:09,760
Those dogs that are heavy
chewers, they want a challenge

257
00:13:10,080 --> 00:13:12,400
and this provides them with a
safe challenge that you know the

258
00:13:12,400 --> 00:13:15,240
pieces are digestible.
You know, they're not, they're,

259
00:13:15,800 --> 00:13:17,400
they cannot get a piece off
this.

260
00:13:17,400 --> 00:13:19,720
It's just impossible.
You can throw this on concrete

261
00:13:19,720 --> 00:13:21,640
multiple times and it nothing
happens.

262
00:13:21,640 --> 00:13:23,680
It's it's a very, very strong
true.

263
00:13:23,680 --> 00:13:27,400
But what is great about this is
the roots of the Heather tree

264
00:13:27,400 --> 00:13:29,520
would normally be burned and
destroyed.

265
00:13:29,960 --> 00:13:33,400
And now we can use it as a
useful product for a dog.

266
00:13:33,840 --> 00:13:36,240
And so everyone's winning.
And the people who are digging

267
00:13:36,240 --> 00:13:38,880
these up have a job because they
can dig these up and make these

268
00:13:38,880 --> 00:13:42,600
for us, which is awesome.
Yeah, Well, that was one of the

269
00:13:42,600 --> 00:13:45,560
biggest reasons why I was like,
yes, let's come talk about this

270
00:13:45,560 --> 00:13:48,840
because of the sustainability
aspect to all of this.

271
00:13:48,840 --> 00:13:54,000
I think you said the the people
that who originally you can tell

272
00:13:54,000 --> 00:13:55,240
a story.
I don't need to tell the story.

273
00:13:55,760 --> 00:13:57,840
And something with forestry,
Yeah.

274
00:13:58,240 --> 00:14:01,960
So we have two founders.
They're German, and one of them

275
00:14:01,960 --> 00:14:04,680
is a forestry major.
And he went to Vietnam and

276
00:14:04,680 --> 00:14:08,240
discovered that coffee wood
trees need to be burned down

277
00:14:08,240 --> 00:14:10,840
every 20 to 30 years to grow a
new coffee crop.

278
00:14:11,360 --> 00:14:14,160
And so he hated to see that all
this wood was being wasted.

279
00:14:14,160 --> 00:14:18,000
And they can use it to, I don't
know, to make fires, but it's

280
00:14:18,000 --> 00:14:20,120
Vietnam, it's hot.
So they don't really need the

281
00:14:20,120 --> 00:14:21,400
wood.
So a lot of it was just being

282
00:14:21,400 --> 00:14:23,240
destroyed.
And unfortunately, you know,

283
00:14:23,240 --> 00:14:25,680
it's a fairly poor country.
And so the only income they were

284
00:14:25,680 --> 00:14:28,160
getting was from the coffee
beans themselves.

285
00:14:28,160 --> 00:14:30,840
So he just first originally
said, hey, I'm going to make

286
00:14:30,840 --> 00:14:33,680
bird purchase with these.
And that was going fairly well

287
00:14:33,680 --> 00:14:35,760
until he discovered the dogs
like to chew on this and it's

288
00:14:35,760 --> 00:14:38,880
safe for them to chew.
And so he was able to take the

289
00:14:38,880 --> 00:14:42,640
coffee wood and make it into
sticks, which we have factories

290
00:14:42,640 --> 00:14:45,840
over there that employ a large
amount of people that sand them

291
00:14:45,840 --> 00:14:47,840
down and make them into really
nice sticks for us of all

292
00:14:47,840 --> 00:14:50,440
different sizes and then ship
them over.

293
00:14:50,440 --> 00:14:53,960
We're a worldwide company now to
anywhere within the world can

294
00:14:53,960 --> 00:14:56,600
get these.
And the coffee trees are not

295
00:14:56,600 --> 00:14:58,960
being wasted anymore.
And I have to add, there's no

296
00:14:58,960 --> 00:15:01,280
caffeine in these.
So we get that question a lot.

297
00:15:01,280 --> 00:15:02,600
My dog does not need any
caffeine.

298
00:15:02,600 --> 00:15:07,040
No, the caffeine is only in the
cherry and the small bean.

299
00:15:07,040 --> 00:15:09,720
So these are completely safe for
dogs to do.

300
00:15:10,960 --> 00:15:13,360
Yes, and thank you for
mentioning that because I'm sure

301
00:15:13,360 --> 00:15:15,600
there are people out there going
wait coffee.

302
00:15:18,800 --> 00:15:22,120
No, my gosh, and I do so I know
there are more products that we

303
00:15:22,120 --> 00:15:26,480
can talk about, but I, I just
want to say, you know, I

304
00:15:26,480 --> 00:15:30,120
continue to grow and learn and
that's kind of one of the best

305
00:15:30,400 --> 00:15:34,120
parts for me about doing this
podcast is like getting to learn

306
00:15:34,120 --> 00:15:37,280
alongside everybody else, having
guests on that.

307
00:15:37,280 --> 00:15:39,520
I'm like, wow, really?
That's amazing.

308
00:15:41,280 --> 00:15:46,120
One of the things for me being
an American, I've always lived

309
00:15:46,120 --> 00:15:48,560
here.
I have traveled abroad, but not

310
00:15:48,560 --> 00:15:51,120
extensively.
But I am definitely, I've

311
00:15:51,120 --> 00:15:54,960
definitely in the past been one
of those people that's like all

312
00:15:55,120 --> 00:15:58,840
US all you like, you know, U.S.
companies made in the US, blah,

313
00:15:58,840 --> 00:16:00,080
blah.
Let's keep it all here.

314
00:16:00,360 --> 00:16:04,120
And like in some cases, I'm
still like that, don't get me

315
00:16:04,120 --> 00:16:08,960
wrong, but I appreciate that's
why I appreciate learning the

316
00:16:08,960 --> 00:16:12,080
stories behind all of this.
Because those coffee trees are

317
00:16:12,080 --> 00:16:17,240
growing in like, why would we
export them into another country

318
00:16:17,760 --> 00:16:21,360
to have the labor be done?
Like that doesn't make sense,

319
00:16:21,640 --> 00:16:24,320
right?
So it's OK that like this is

320
00:16:24,320 --> 00:16:28,720
where these trees are growing or
and then the the the Heatherwood

321
00:16:28,720 --> 00:16:30,480
tree, you said the Heather tree,
I don't remember.

322
00:16:30,480 --> 00:16:34,080
Is that from the?
Heather, the Heather tree is in.

323
00:16:34,120 --> 00:16:36,680
What did you say that that one
was in like Italy or something?

324
00:16:37,400 --> 00:16:40,000
Exactly, yes.
And with all of our products,

325
00:16:40,000 --> 00:16:42,360
they're from all different
countries and it's because

326
00:16:42,360 --> 00:16:43,680
that's where they're sourced
from.

327
00:16:43,720 --> 00:16:46,360
Like our red deer antlers are
from the Czech Republic, that's

328
00:16:46,360 --> 00:16:49,520
where they have red deer.
And so we can't say, you know,

329
00:16:49,520 --> 00:16:52,000
we can get it in the US because
I don't think we have red deer

330
00:16:52,000 --> 00:16:55,360
in the US that we can get these.
But these are naturally shed on

331
00:16:55,360 --> 00:16:58,480
the forest floor.
So we have teams that go out and

332
00:16:58,480 --> 00:17:01,600
get the naturally shed deer
antlers that just another animal

333
00:17:01,600 --> 00:17:04,119
would probably come chew on or
they would just sit there and

334
00:17:04,119 --> 00:17:08,119
decompose.
That we can use these for dogs.

335
00:17:08,160 --> 00:17:11,359
That again hugely promoting
dental hygiene and is a great

336
00:17:11,359 --> 00:17:14,800
challenge for dogs too because
they're much thicker than white

337
00:17:14,800 --> 00:17:15,480
deer.
Antlers.

338
00:17:16,680 --> 00:17:19,599
OK, that was I was going to ask
about this because antlers have

339
00:17:19,599 --> 00:17:22,599
been something that like I have
avoided like the plague.

340
00:17:22,640 --> 00:17:25,560
I'm like, no, like they're too
hard.

341
00:17:25,560 --> 00:17:27,400
You know, dogs are going to
break their teeth on them.

342
00:17:27,400 --> 00:17:29,640
And I know nothing.
I'm throwing this out there as

343
00:17:29,640 --> 00:17:32,160
like somebody who knows nothing
because my dog doesn't chew and.

344
00:17:33,040 --> 00:17:35,080
But I'm actually really glad
that you brought that up,

345
00:17:35,080 --> 00:17:37,320
because I think antlers are very
controversial.

346
00:17:37,320 --> 00:17:39,880
And I think one thing that we
have to understand, when it

347
00:17:39,880 --> 00:17:42,280
comes to dogs teeth, it's
similar to let's say, human

348
00:17:42,280 --> 00:17:45,400
teeth.
If you have very good, strong

349
00:17:45,400 --> 00:17:47,680
teeth and you have good genes
and you've taken care of your

350
00:17:47,680 --> 00:17:51,280
teeth, you can eat nuts.
However, maybe your mom, who has

351
00:17:51,280 --> 00:17:53,560
a lot of dental problems and
doesn't have strong teeth,

352
00:17:53,560 --> 00:17:55,240
cannot eat nuts because she
might break a tooth.

353
00:17:55,320 --> 00:17:56,840
It's a similar thing with
antlers.

354
00:17:57,040 --> 00:18:00,560
So if you have an especially a
young dog who you've had maybe

355
00:18:00,680 --> 00:18:02,880
since he was a puppy and you've
watched all the teeth come in,

356
00:18:02,880 --> 00:18:07,320
great dental hygiene and there's
no history of that, you know,

357
00:18:07,320 --> 00:18:11,160
of, of, you know, teeth
problems, good genes, It's great

358
00:18:11,160 --> 00:18:12,400
for them, them to chew on the
antler.

359
00:18:12,680 --> 00:18:15,600
Maybe you have a senior dog who,
you know, was raised in a

360
00:18:15,600 --> 00:18:18,560
shelter for how many years maybe
didn't eat the best quality dog

361
00:18:18,600 --> 00:18:20,920
food, has weaker teeth.
I would stay away from antlers.

362
00:18:21,160 --> 00:18:24,480
I mean, I think as a pet parent,
you kind of know what your dog

363
00:18:24,480 --> 00:18:27,720
can handle and what it can't.
And so for some, we have the

364
00:18:27,720 --> 00:18:30,880
majority, especially younger
dogs do great with antlers.

365
00:18:31,440 --> 00:18:35,040
But if you have a senior dog or
a dog that's had teeth problems,

366
00:18:35,040 --> 00:18:36,240
you maybe just want to avoid
them.

367
00:18:36,400 --> 00:18:39,200
You know your dog best.
We do offer the antlers in both

368
00:18:39,200 --> 00:18:42,640
holes and splits.
With the splits, the marrow is

369
00:18:42,640 --> 00:18:46,560
exposed.
And so with this, it's the dog

370
00:18:46,560 --> 00:18:48,760
can get direct access to it,
which makes it less of a

371
00:18:48,760 --> 00:18:50,040
challenge.
They don't have to chew through

372
00:18:50,040 --> 00:18:52,400
the wall as much.
It's still going to be a hard

373
00:18:52,400 --> 00:18:54,920
chew, but it's not going to be
as hard as them trying to get

374
00:18:54,920 --> 00:18:57,600
through this the wall to be able
to get to the marrow.

375
00:18:57,600 --> 00:19:00,520
So there's two options, but I
think that parents have to be

376
00:19:01,880 --> 00:19:04,600
know their dog and then know
what chew is is best for their

377
00:19:04,600 --> 00:19:07,720
dog.
Yeah, so, and I'm looking on the

378
00:19:07,720 --> 00:19:12,960
website and it says that these
antlers are odor free, which I

379
00:19:12,960 --> 00:19:16,960
know for me like especially some
of the like nastier things that

380
00:19:16,960 --> 00:19:19,960
you would get from like these
big box pet stores for your dogs

381
00:19:19,960 --> 00:19:23,320
to chew on.
They stink like especially once

382
00:19:23,320 --> 00:19:27,360
your dog starts chewing on them,
like they smell bad.

383
00:19:27,680 --> 00:19:31,520
Another thing that you know, I
grew up with dogs who were given

384
00:19:31,520 --> 00:19:34,280
pig ears.
I still think pig ear, you know,

385
00:19:34,440 --> 00:19:38,040
like a natural pig ear is still
something great to give your

386
00:19:38,040 --> 00:19:40,560
dog, but it's more of a treat
than it like it is a chew, but

387
00:19:40,560 --> 00:19:41,840
it's not going to last a long
time.

388
00:19:41,840 --> 00:19:43,800
Like these chews that we're
talking about today.

389
00:19:43,800 --> 00:19:47,920
It's going to give them a little
bit of of exercise for their jaw

390
00:19:47,920 --> 00:19:49,720
and they're going to eat it and
they're going to be done with

391
00:19:49,720 --> 00:19:51,280
it.
It one of the things that I'm

392
00:19:51,280 --> 00:19:53,840
not sure maybe you can tell me
and we did, I didn't prep this

393
00:19:53,840 --> 00:19:55,480
question at all.
So who knows what's going to

394
00:19:55,480 --> 00:20:00,800
happen next, but I do find with,
you know, there certainly are

395
00:20:00,880 --> 00:20:03,520
dogs in various stages of of
resource guarding.

396
00:20:03,880 --> 00:20:09,160
But I think with food based
treats, food based chews, that

397
00:20:09,520 --> 00:20:12,720
can be a little bit more
exacerbated with with resource

398
00:20:12,720 --> 00:20:14,440
garters.
Do you see that?

399
00:20:14,440 --> 00:20:17,640
Less so with these types of
chews because they're not food?

400
00:20:18,360 --> 00:20:20,720
Well, I think it's kind of
again, it depends on the dog and

401
00:20:20,720 --> 00:20:23,320
their behavior.
So you know that, but we the two

402
00:20:23,320 --> 00:20:25,760
animal shoes we have, which are
sheep horns and the red deer

403
00:20:25,760 --> 00:20:28,520
antlers, I think dogs are
probably more protective over

404
00:20:28,520 --> 00:20:30,040
because they do have the animal
scent.

405
00:20:30,120 --> 00:20:33,720
They do have, you know, the
taste that is more, you know,

406
00:20:33,760 --> 00:20:37,080
flavorful for them.
Are other chews with the briar

407
00:20:37,080 --> 00:20:39,240
root, the coconut and the coffee
wood?

408
00:20:39,400 --> 00:20:42,640
Probably not as much.
In fact, we do find a lot of

409
00:20:42,640 --> 00:20:45,480
dogs that play with the coconut
rope toys together.

410
00:20:46,000 --> 00:20:49,400
So I had yesterday, we have a
circle that we're developing a

411
00:20:49,400 --> 00:20:53,360
coconut ring and I had my dog
and my dad's dog tugging on it

412
00:20:53,360 --> 00:20:54,520
together.
I got a great video.

413
00:20:54,520 --> 00:20:56,200
They're playing with it, eating
one on each end.

414
00:20:56,200 --> 00:20:59,520
It was the cutest thing.
And so they're not, it's like a

415
00:20:59,520 --> 00:21:01,960
playful toy.
So a lot of our coconut rope

416
00:21:01,960 --> 00:21:05,760
toys, including that's the Cocoa
Ball, are similar to traditional

417
00:21:05,760 --> 00:21:10,080
rope toys without the risks of
what you would have with rope

418
00:21:10,080 --> 00:21:11,640
toys getting washed in their
intestines.

419
00:21:11,720 --> 00:21:14,480
They're made of coconut.
And so it is purely coconut

420
00:21:14,480 --> 00:21:18,680
fibers that they smash the
coconut, they dry out the fibers

421
00:21:18,720 --> 00:21:20,720
and they weave it together.
It's hand braided.

422
00:21:21,520 --> 00:21:23,480
All of these are hand braided
and then they braid them into

423
00:21:23,480 --> 00:21:26,080
different shapes.
So we have like a cocoa bone.

424
00:21:26,080 --> 00:21:28,680
We have a cocoa ball.
We have, I don't have it with

425
00:21:28,680 --> 00:21:31,200
me, but we have a coconut rope
that has a piece of coffee.

426
00:21:31,200 --> 00:21:33,560
What on it?
Our most popular product is the

427
00:21:33,560 --> 00:21:36,760
coffee and cocoa.
So it's a tug and a chew and a

428
00:21:36,760 --> 00:21:39,560
play toy all in one.
But the fibers that come off are

429
00:21:39,560 --> 00:21:42,280
completely digestible.
They're very small fibers.

430
00:21:42,280 --> 00:21:44,280
And we a lot of questions about
this.

431
00:21:44,280 --> 00:21:45,720
Is it safe for my dog to
swallow?

432
00:21:45,720 --> 00:21:46,880
We'll have blocked their
intestines.

433
00:21:47,560 --> 00:21:49,880
And what we tell everyone is the
fibers are so small, I could

434
00:21:49,880 --> 00:21:52,360
literally just pull one off.
And they're just these very

435
00:21:52,360 --> 00:21:54,760
small hairs, like super, super
small.

436
00:21:54,760 --> 00:21:56,680
You can't even see them fully
digestible.

437
00:21:56,680 --> 00:22:00,000
But you also don't want your
dog, you know, eating a huge

438
00:22:00,000 --> 00:22:01,760
bunch of them because they're
going to have some digestive

439
00:22:01,760 --> 00:22:04,720
distress most likely because
they're not meant to eat all

440
00:22:04,720 --> 00:22:06,800
this drying coconut fiber at one
time.

441
00:22:07,200 --> 00:22:11,920
And so we say monitor your dog.
If they're really chewing the

442
00:22:11,920 --> 00:22:14,120
pieces out and swallowing them,
they're probably going to have a

443
00:22:14,120 --> 00:22:16,720
tummy ink.
But they're not going to have

444
00:22:16,720 --> 00:22:18,840
the issues you have with
traditional broke toys.

445
00:22:19,280 --> 00:22:22,840
Yeah, one of the things I
actually learned probably maybe

446
00:22:22,840 --> 00:22:26,800
just a couple of years ago was
how bad tennis balls are for

447
00:22:26,800 --> 00:22:30,600
your dogs teeth.
So I guess whatever the fiber is

448
00:22:30,600 --> 00:22:33,280
that they're using on the
exterior of tennis balls and

449
00:22:33,280 --> 00:22:36,120
tennis balls are so popular for
dogs.

450
00:22:36,480 --> 00:22:39,120
Like you can actually find them
in pet stores, like that's how

451
00:22:39,120 --> 00:22:43,080
popular they are for dogs, but
that it really damages the

452
00:22:43,080 --> 00:22:46,880
enamel of your dog's teeth.
And so I like the idea of using

453
00:22:46,880 --> 00:22:52,000
the natural coconut instead, but
getting that same like ball that

454
00:22:52,000 --> 00:22:54,640
you could toss throw.
Throw with it.

455
00:22:54,640 --> 00:22:57,480
And the cool thing is these
little fibers act like dental

456
00:22:57,480 --> 00:22:59,440
floss.
So they're scraping away the

457
00:22:59,440 --> 00:23:01,680
plaque and the tartar they're
getting in between the teeth.

458
00:23:01,720 --> 00:23:04,360
And I play tug with this all the
time with my dog.

459
00:23:04,360 --> 00:23:06,960
And she's pulling on this.
And like, I can see like the way

460
00:23:06,960 --> 00:23:09,040
she's pulling is scraping her
teeth.

461
00:23:09,040 --> 00:23:12,200
And it's just great because the
dog is taking care of its own

462
00:23:12,200 --> 00:23:13,880
dental hygiene.
And we don't have to think about

463
00:23:13,880 --> 00:23:16,320
brushing the dog's teeth.
And like, I just give my dog,

464
00:23:16,320 --> 00:23:18,400
I'll give her any one of the
chews or I'll play with her for

465
00:23:18,400 --> 00:23:21,240
a little bit.
And I could tell her teeth are

466
00:23:21,840 --> 00:23:23,520
are doing great, which is
wonderful.

467
00:23:23,720 --> 00:23:25,120
One less thing to think about,
right?

468
00:23:26,040 --> 00:23:28,120
That's great.
We have a need to think about.

469
00:23:29,280 --> 00:23:31,960
So, and I think you, I think you
said it, but I just forgot

470
00:23:31,960 --> 00:23:33,480
because that's how my brain is
today.

471
00:23:33,560 --> 00:23:37,040
The red deer antler versus the
white deer antler.

472
00:23:37,160 --> 00:23:38,680
What did you say the difference
was there?

473
00:23:38,920 --> 00:23:42,280
So it has a thicker cell wall on
the outside, which makes it more

474
00:23:42,280 --> 00:23:43,960
durable.
So if you look at a white deer

475
00:23:43,960 --> 00:23:46,960
antler and you compare like the
end of it, it's thinner and

476
00:23:46,960 --> 00:23:49,520
these are thicker.
They also say that it has more

477
00:23:49,520 --> 00:23:52,600
vitamins inside of it.
I think it's just, I want to say

478
00:23:52,600 --> 00:23:55,840
a healthier breed of deer, but I
think it's just is, you know, a

479
00:23:55,840 --> 00:23:58,720
more robust deer, let's put it
that way, from where it lives.

480
00:23:58,760 --> 00:24:01,960
And so it does have more of the
nutrients packed in it.

481
00:24:02,600 --> 00:24:04,640
The other thing I don't think I
mentioned to you, the only

482
00:24:04,640 --> 00:24:07,440
products we have that have any
calories are the red deer

483
00:24:07,440 --> 00:24:09,960
antlers and the sheep horn.
The other products are all

484
00:24:09,960 --> 00:24:12,520
calorie free.
And so that does make them a

485
00:24:12,520 --> 00:24:15,520
great, you know, option for
overweight dog.

486
00:24:15,520 --> 00:24:19,760
A sedentary dog, especially the
coffee would stick if the dog is

487
00:24:19,800 --> 00:24:21,840
actively chewing on it.
They're not getting any added

488
00:24:21,840 --> 00:24:23,400
calories and yet they're burning
calories.

489
00:24:23,400 --> 00:24:26,480
And so that can be a great
alternative because I know many

490
00:24:26,480 --> 00:24:28,560
pet parents say, you know, I
don't want to give my dog more

491
00:24:28,560 --> 00:24:30,080
calories.
He's already needs to be

492
00:24:30,080 --> 00:24:31,840
restricted.
He already needs to lose weight.

493
00:24:32,200 --> 00:24:35,400
These are great options of
getting your dog more active and

494
00:24:35,840 --> 00:24:37,920
not, you know, heading to the
weight gain.

495
00:24:38,600 --> 00:24:41,720
Yeah.
So, OK, the sheephorn chew is

496
00:24:41,720 --> 00:24:44,240
what I was going to ask about
next, but I want to talk.

497
00:24:44,640 --> 00:24:51,440
So the the deer antler, we are,
we are not trapping deer, We're

498
00:24:51,440 --> 00:24:55,560
not raising deer specifically.
We're just going on the the

499
00:24:55,560 --> 00:25:00,480
floor of the forest or wherever
and picking up what these deer

500
00:25:00,480 --> 00:25:05,760
are naturally shedding.
So with the sheep horns, is that

501
00:25:06,080 --> 00:25:07,640
the same concept?
Yeah.

502
00:25:07,720 --> 00:25:09,640
That's exactly the same product
concept.

503
00:25:09,640 --> 00:25:13,400
So we all the think the animal
products are naturally shed.

504
00:25:13,400 --> 00:25:15,680
And so we're taking the pieces
that would just otherwise be

505
00:25:15,680 --> 00:25:17,920
left behind.
And my husband actually the

506
00:25:17,920 --> 00:25:20,840
owner of Conifer here in the US,
he went over to the Czech

507
00:25:20,840 --> 00:25:23,760
Republic and they did this
practice where they went as

508
00:25:23,760 --> 00:25:27,000
teams out into the forest and,
you know, looked for them and

509
00:25:27,000 --> 00:25:29,640
gathered them and then came them
back, came brought them back to

510
00:25:29,640 --> 00:25:32,640
the warehouse and you know,
sanded them down and checked

511
00:25:32,640 --> 00:25:34,320
them.
And I mean, there's so many

512
00:25:34,320 --> 00:25:36,440
quality checks that happen
because they are natural

513
00:25:36,440 --> 00:25:37,920
products.
So we have to make sure, you

514
00:25:37,920 --> 00:25:41,960
know, they don't have, you know,
anything growing on them or bugs

515
00:25:41,960 --> 00:25:44,160
or something like that.
So there's a lot of quality

516
00:25:44,160 --> 00:25:47,560
checks that go into place, which
was based on our German founders

517
00:25:47,560 --> 00:25:50,200
bringing that to all the
factories that we have worldwide

518
00:25:50,200 --> 00:25:53,240
to say we need to have multiple
quality checks to make sure

519
00:25:53,240 --> 00:25:55,680
we're giving the best products.
And to be honest, when I hold

520
00:25:55,680 --> 00:25:58,840
all these shoes, none of them
seem, they're all very, very

521
00:25:58,840 --> 00:26:00,760
clean.
There's not, like I said,

522
00:26:00,760 --> 00:26:03,080
there's no odor.
There's no, you know, residue

523
00:26:03,080 --> 00:26:04,920
left behind.
They're very natural clean

524
00:26:04,920 --> 00:26:07,360
products.
And as your dogs play with them,

525
00:26:07,360 --> 00:26:09,000
you'll notice the same thing in
your house.

526
00:26:09,000 --> 00:26:14,360
They feel very clean.
So one of the things I remember

527
00:26:14,360 --> 00:26:18,720
saying, I reached out to friends
who do have dogs that chew and I

528
00:26:18,720 --> 00:26:22,000
was like, tell me what you think
about this brand.

529
00:26:22,000 --> 00:26:25,200
And they did say, and you
mentioned this earlier, just to

530
00:26:25,200 --> 00:26:29,960
make sure you're getting the
right size, the right chew

531
00:26:30,000 --> 00:26:33,000
level.
So this is something that you

532
00:26:33,000 --> 00:26:35,560
kind of have to know your dog
for.

533
00:26:35,560 --> 00:26:38,200
If somebody is just starting out
with like a new dog and they

534
00:26:38,200 --> 00:26:41,280
have no idea, where do you
recommend they start?

535
00:26:41,560 --> 00:26:43,520
Yeah, that's a good question.
And that's probably one of the

536
00:26:43,520 --> 00:26:46,160
most challenging thing with
natural chews is figuring out

537
00:26:46,360 --> 00:26:48,840
where to start.
On our website, we do have what

538
00:26:48,840 --> 00:26:52,720
we call a chewo meter and it
does give some indication of,

539
00:26:53,080 --> 00:26:58,040
you know, durability, long
lasting, the strength of The

540
00:26:58,040 --> 00:26:59,880
Chew.
And so you can say like if my

541
00:26:59,880 --> 00:27:02,680
dog is that, I know I need to
head for this too.

542
00:27:02,680 --> 00:27:05,840
But one thing I encourage people
is what is your dog already

543
00:27:05,840 --> 00:27:09,960
chewing that the dog likes?
For example, some puppies love,

544
00:27:09,960 --> 00:27:12,480
you know, they gravitate more
towards socks or you know,

545
00:27:13,240 --> 00:27:15,760
furniture legs or are they
chewing something wood?

546
00:27:15,760 --> 00:27:18,680
OK, let's let's try a wood chew.
Are they chewing something more

547
00:27:18,680 --> 00:27:21,240
fabric?
Y let's let's try something with

548
00:27:21,240 --> 00:27:24,280
the coconut rope.
Are they wanting the the scent

549
00:27:24,280 --> 00:27:27,080
and the taste of an animal chew?
Because those are the things

550
00:27:27,080 --> 00:27:29,760
they go after.
That's how I usually say to

551
00:27:29,760 --> 00:27:32,760
start when it comes to the
coffee wood.

552
00:27:32,760 --> 00:27:34,520
It's usually a great place to
start.

553
00:27:34,520 --> 00:27:37,320
Unless you know, my dog is a
really aggressive chewer and he

554
00:27:37,320 --> 00:27:41,480
can demolish a fully stick in
minutes, then don't start there.

555
00:27:42,640 --> 00:27:45,800
I would say try one of the
harder chews and see, see where

556
00:27:45,800 --> 00:27:48,600
it fits your dog.
But I think one of the great

557
00:27:48,600 --> 00:27:51,200
options we have what we call a
happy chew box and it has a

558
00:27:51,200 --> 00:27:54,520
variety of four chews in it that
you can try for your dog and say

559
00:27:54,520 --> 00:27:57,480
which 2, it's a great value,
Which two would my dog like the

560
00:27:57,480 --> 00:27:59,960
best?
And then we say a chew that your

561
00:28:00,240 --> 00:28:03,600
dog doesn't prefer, give gift it
to another dog and see if they

562
00:28:03,600 --> 00:28:05,640
like it.
I think it's useful to kind of

563
00:28:05,960 --> 00:28:08,600
pass the word around that there
are natural chews available.

564
00:28:08,600 --> 00:28:11,320
You don't have to go with
Coniferra, but there's options

565
00:28:11,320 --> 00:28:15,040
out there that aren't plastic
and you know are safer for your

566
00:28:15,040 --> 00:28:17,600
dog.
So before we talk about the cat

567
00:28:17,600 --> 00:28:21,920
shoes, I'm glad you brought up
the idea of, you know, other

568
00:28:22,040 --> 00:28:27,360
shoes that are out there and why
we would want to choose more

569
00:28:27,360 --> 00:28:30,600
natural options.
Obviously, I'm such a big fan of

570
00:28:30,600 --> 00:28:33,040
the fact that they're, you know,
this is sustainable.

571
00:28:33,040 --> 00:28:36,520
This is something that we are
taking what would otherwise be

572
00:28:36,520 --> 00:28:39,360
waste and finding a really
amazing use for it.

573
00:28:40,440 --> 00:28:43,560
I love that at the end of the
day, even if that were not the

574
00:28:43,560 --> 00:28:48,480
case, even if these were being
grown intentionally for this

575
00:28:48,560 --> 00:28:53,520
resource, there are so many
things out there, especially

576
00:28:53,520 --> 00:28:59,200
like these big box pet stores
that seem, you know, people buy

577
00:28:59,400 --> 00:29:03,320
so much junk.
I just want to like be like,

578
00:29:03,320 --> 00:29:06,480
please save your money.
Please stop wasting your money.

579
00:29:06,480 --> 00:29:09,800
You're not only wasting your
money, you're also potentially

580
00:29:09,800 --> 00:29:12,800
harming your pet with the money
you are spending.

581
00:29:12,920 --> 00:29:16,760
So what are some of the things
that we absolutely want to stay

582
00:29:16,760 --> 00:29:20,160
away from?
I mean, I think #1 it's the

583
00:29:20,160 --> 00:29:23,360
safety of your dog.
And so, I mean, I will admit,

584
00:29:23,360 --> 00:29:27,160
years ago we had a dog and we
gave her, Now this is way before

585
00:29:27,160 --> 00:29:29,400
Connor Farah.
We gave her a Nyla bone, sorry,

586
00:29:29,400 --> 00:29:32,600
Nyla bone fans, but she chewed A
chunk off, got a lodge in her

587
00:29:32,600 --> 00:29:35,280
intestine and had to have
emergency surgery because they

588
00:29:35,280 --> 00:29:39,480
pieces are not digestible.
They got stuck and there was no

589
00:29:39,480 --> 00:29:42,160
other way.
But and now fortunately, she was

590
00:29:42,160 --> 00:29:44,520
a younger dog.
She was only three or two at the

591
00:29:44,520 --> 00:29:46,440
time.
And so she came to the surgery

592
00:29:46,440 --> 00:29:48,600
quite well.
But for an older dog, that may

593
00:29:48,600 --> 00:29:51,640
not always be the case.
So I think #1 concern is could

594
00:29:51,640 --> 00:29:54,480
my dog choke on any of the
things, the plastic squeakers

595
00:29:54,480 --> 00:29:59,600
and toys, obviously our big
choking hazard rope, traditional

596
00:29:59,600 --> 00:30:02,800
rope toys that can get lodged in
the intestine because if you the

597
00:30:02,800 --> 00:30:05,560
dog gets a big piece off that,
that can just get wrapped up in

598
00:30:05,560 --> 00:30:07,480
there.
And so those are huge concerns.

599
00:30:07,480 --> 00:30:09,840
So that's my number one thing.
Is it going to be safe for your

600
00:30:09,840 --> 00:30:11,760
dog to chew?
And is what they're chewing

601
00:30:11,760 --> 00:30:14,400
digestible?
And then #2 you have to start to

602
00:30:14,400 --> 00:30:17,720
think about the synthetics, the
chemicals, the plastics that are

603
00:30:17,720 --> 00:30:20,880
on the outside of this.
I mean, if your dog is chewing

604
00:30:20,880 --> 00:30:23,800
on things and constantly getting
plastics, their health, their

605
00:30:23,800 --> 00:30:26,560
teeth, their dental health, you
know, is going to really go

606
00:30:26,560 --> 00:30:28,400
downhill.
And then you're fighting a

607
00:30:28,400 --> 00:30:30,840
losing battle trying to maybe
even give them healthy food

608
00:30:30,840 --> 00:30:32,640
while they're chewing on
something that's unhealthy.

609
00:30:33,160 --> 00:30:37,120
And so those are my two biggest
things, I would think first, as

610
00:30:37,120 --> 00:30:38,760
a pet parent, is it safe for my
dog?

611
00:30:38,760 --> 00:30:42,560
And what are they, you know,
getting inside of them as they

612
00:30:42,760 --> 00:30:46,720
as they chew all of this?
I think, I think so much about

613
00:30:46,720 --> 00:30:51,720
the chemicals and rawhide and
the like bleaching that

614
00:30:51,720 --> 00:30:54,960
happened.
It's just such a nasty, nasty

615
00:30:54,960 --> 00:30:58,040
product to me.
And then like you said, with the

616
00:30:58,200 --> 00:31:02,920
plastics, I, you know, and the,
and The thing is sort of

617
00:31:02,920 --> 00:31:05,440
everywhere.
They are everywhere.

618
00:31:05,440 --> 00:31:08,680
I think I saw, I heard, I don't
remember where I've, I've

619
00:31:08,680 --> 00:31:13,440
probably heard this in multiple
places, but like humans and we,

620
00:31:13,440 --> 00:31:17,600
I think we, we know from various
different tests.

621
00:31:17,680 --> 00:31:19,840
And I don't think this
particular test has been done on

622
00:31:19,840 --> 00:31:23,840
dogs that I know of, but like
various different tests, we know

623
00:31:23,840 --> 00:31:27,600
that our pets are actually more
toxic than we are.

624
00:31:28,280 --> 00:31:31,960
Cats are the worst.
They are the most toxic animals

625
00:31:31,960 --> 00:31:36,640
on the planet because they don't
get outside to off gas to

626
00:31:36,640 --> 00:31:39,120
ground.
They're stuck in our homes.

627
00:31:39,120 --> 00:31:42,080
They're so much smaller than
most other animal.

628
00:31:42,080 --> 00:31:44,800
And, and I don't know who knows
with like hamsters, gerbils,

629
00:31:44,800 --> 00:31:46,520
fish, I don't, I don't know.
I don't know that they've been

630
00:31:46,520 --> 00:31:49,800
tested.
But like when humans recently

631
00:31:49,800 --> 00:31:56,120
and and like recent years are
tested post mortem, they have

632
00:31:56,160 --> 00:32:00,280
enough microplastics in their
brain to in the brain.

633
00:32:00,280 --> 00:32:03,920
So this is passing through the
blood brain barrier to like

634
00:32:03,920 --> 00:32:08,120
create an entire credit card.
That is terrifying.

635
00:32:08,120 --> 00:32:12,520
And then just knowing that our
pets are worse off than we are

636
00:32:12,640 --> 00:32:14,440
because they're smaller than we
are because they're not getting

637
00:32:14,440 --> 00:32:18,120
outside the way we do.
They're not wearing clothing to

638
00:32:18,120 --> 00:32:22,360
protect them from things.
They're walking on floors that

639
00:32:22,360 --> 00:32:25,760
we just cleaned with chemicals
and their paw pads absorb

640
00:32:25,800 --> 00:32:31,080
everything Like it.
It just, it's like it's our

641
00:32:31,080 --> 00:32:36,800
obligation, I think to know all
of this, to continue learning to

642
00:32:36,800 --> 00:32:41,120
provide them with safe products,
with safe food, with safe

643
00:32:41,120 --> 00:32:44,680
choose, with safe toys.
And yeah, I just wonder with

644
00:32:44,680 --> 00:32:48,400
like the micro plastics where
they're at because I know it's

645
00:32:48,400 --> 00:32:51,280
horrible for us.
I know it's like there are

646
00:32:51,280 --> 00:32:53,760
studies.
We know it's got to be worse for

647
00:32:53,760 --> 00:32:55,200
them.
Well, I love that you brought up

648
00:32:55,200 --> 00:32:57,520
the concept, brought up the
concept of grounding.

649
00:32:57,840 --> 00:33:00,040
And so if you think about it,
when a dog gets outside and

650
00:33:00,040 --> 00:33:03,040
their pop heads are on the
grass, they are getting that

651
00:33:03,040 --> 00:33:05,880
wonderful grounding and energy
from the earth and the sun's

652
00:33:05,880 --> 00:33:08,280
coming down.
And Can you imagine if they also

653
00:33:08,280 --> 00:33:11,600
had a natural chew in their
mouth that is also from nature?

654
00:33:11,880 --> 00:33:14,760
That is that it's like the
perfect trifecta of like

655
00:33:15,000 --> 00:33:18,440
grounding on the earth, the
fresh air, the sunshine, or just

656
00:33:18,440 --> 00:33:21,840
being outside of nature and then
chewing on some that is also

657
00:33:21,840 --> 00:33:24,160
natural, getting into their
bloodstream.

658
00:33:24,160 --> 00:33:26,840
It's relaxing them, it's
cleaning their teeth and it has

659
00:33:26,840 --> 00:33:29,120
this beautiful synergy that all
comes together.

660
00:33:29,400 --> 00:33:32,640
And so if you follow us, any of
our socials, the majority of our

661
00:33:32,640 --> 00:33:35,880
content is outdoors.
A Conifera dog is a dog that's

662
00:33:35,880 --> 00:33:39,400
outdoors in nature, no matter
the weather, enjoying, you know,

663
00:33:39,400 --> 00:33:41,680
what Mother Nature has.
And that's what we want to

664
00:33:41,680 --> 00:33:44,920
provide is like these safe chews
of saying, oh, tons of dogs have

665
00:33:44,920 --> 00:33:46,800
chewed on these.
We know they're OK for dogs to

666
00:33:46,800 --> 00:33:48,240
chew.
Just find the right one for your

667
00:33:48,240 --> 00:33:52,960
dog and your dog is going to
achieve that balanced, peaceful

668
00:33:52,960 --> 00:33:55,920
state that there's there they
want so badly.

669
00:33:55,920 --> 00:33:58,280
It's like we want so badly, but
how do we get there?

670
00:33:58,800 --> 00:34:03,440
Let's help our dogs get there.
I actually one of my favorite

671
00:34:03,440 --> 00:34:07,120
food brands, Green Juju, Billy
Hookman comes on the podcast

672
00:34:07,120 --> 00:34:09,440
regularly.
And that's something he's been

673
00:34:09,440 --> 00:34:12,719
talking about lately too, is
like bringing bringing the

674
00:34:12,719 --> 00:34:20,080
outdoors back in because so many
dogs don't don't live in an area

675
00:34:20,080 --> 00:34:23,520
where they even can get outside
and tell, you know, if you think

676
00:34:23,520 --> 00:34:25,639
about people that live in like
New York City and they're living

677
00:34:25,639 --> 00:34:30,560
in a high rise, you know, these
dogs may may not touch the grass

678
00:34:30,840 --> 00:34:33,960
their whole lives.
And so bringing anything we can

679
00:34:33,960 --> 00:34:37,120
do to bring the outdoors in to
bring whether that is through

680
00:34:37,120 --> 00:34:42,639
food and enrichment like this,
like this is I just keep going

681
00:34:42,639 --> 00:34:46,280
back to like the trees.
I mean the antlers too, But like

682
00:34:46,320 --> 00:34:52,480
this is bringing nature back
into our dogs lives when they're

683
00:34:52,480 --> 00:34:57,320
so far removed from it.
You know, I think generally

684
00:34:57,320 --> 00:35:01,760
speaking, dogs have it better
where they at least go outside

685
00:35:01,760 --> 00:35:04,560
to for potty breaks.
Of course, if you're in a city

686
00:35:04,560 --> 00:35:08,360
like and they're doing this on
concrete, then you're you're not

687
00:35:08,360 --> 00:35:10,600
getting the benefit, but you're
getting the fresh air, you're

688
00:35:10,600 --> 00:35:12,000
getting the off gassing, but
you're not getting the

689
00:35:12,000 --> 00:35:16,040
grounding.
Cats have it even worse because

690
00:35:16,040 --> 00:35:20,560
they're not they they're they're
rarely getting outside, if at

691
00:35:20,560 --> 00:35:25,600
all.
Are, you know, even when they're

692
00:35:25,680 --> 00:35:30,160
using their lure box, not using
like natural litters.

693
00:35:30,160 --> 00:35:31,920
It's all synthetic, it's all
fragrance.

694
00:35:31,960 --> 00:35:33,480
It's terrible.
Like our cats.

695
00:35:34,280 --> 00:35:38,120
I feel so badly for them.
And so you guys have recently

696
00:35:38,120 --> 00:35:41,480
come out with some cat shoes.
It looks like shoes and toys,

697
00:35:44,000 --> 00:35:46,880
four of them.
So tell me about, tell me about

698
00:35:46,880 --> 00:35:50,040
them and how those.
What we found was that we had a

699
00:35:50,040 --> 00:35:52,840
lot of dog owners coming to us
and saying, hey, do you make

700
00:35:52,840 --> 00:35:56,480
anything for cats or My cat
loves the coconut rope.

701
00:35:56,600 --> 00:35:59,160
The coconut rope is very
appealing to cats.

702
00:35:59,160 --> 00:36:01,680
If they are able to scratch it,
they're able to bite on it and

703
00:36:01,680 --> 00:36:04,800
gnaw on it, similar to dogs.
It's great for their dental

704
00:36:04,800 --> 00:36:07,840
hygiene, which I've never tried
to brush a cat's teeth and I

705
00:36:07,840 --> 00:36:10,160
don't think I want to because I
don't think it would be very

706
00:36:10,360 --> 00:36:13,080
healthy.
But again, it does the same

707
00:36:13,080 --> 00:36:15,080
thing with the natural dental
floss and the scraping away of

708
00:36:15,080 --> 00:36:17,640
plaque and tartar.
But we had pet owners just

709
00:36:17,640 --> 00:36:20,400
saying like you need to make
something for cats and Conifer

710
00:36:20,400 --> 00:36:23,480
is branded as a dog company.
And so this has been an

711
00:36:23,480 --> 00:36:25,960
interesting journey for us to
break into the cat world.

712
00:36:26,000 --> 00:36:29,000
We did some research on
pheromones and what cats are

713
00:36:29,000 --> 00:36:33,120
attracted to in terms of scent.
And yes, they liked the coffee

714
00:36:33,120 --> 00:36:37,280
wood, but they love olive wood.
And so we have developed one of

715
00:36:37,280 --> 00:36:41,120
our cat toys is an olive wood
and coconut rope toy.

716
00:36:41,200 --> 00:36:44,800
It's cat sized so it's much
smaller than the dog size.

717
00:36:44,800 --> 00:36:47,920
They can bite on it, they can
chew on it, they can bat it

718
00:36:47,920 --> 00:36:49,960
around.
But we're also finding cats love

719
00:36:49,960 --> 00:36:52,040
to nuzzle it.
They like the scent of it.

720
00:36:52,040 --> 00:36:55,520
I have gotten a lot of feedback
with cats sleeping with their

721
00:36:55,640 --> 00:36:57,240
their little toy, which is
really cute.

722
00:36:58,120 --> 00:37:00,680
But it also gives them one thing
you mentioned earlier, the

723
00:37:00,680 --> 00:37:03,720
mental stimulation and the
engagement, which the dog cheese

724
00:37:03,720 --> 00:37:07,120
provide the dogs and these cat
toys now provide the cats.

725
00:37:07,120 --> 00:37:10,600
We don't sometimes think about
what kind of mental enrichment

726
00:37:10,960 --> 00:37:13,600
do our pets need?
And yes, we want them to maybe

727
00:37:13,600 --> 00:37:17,280
calm down or just give us a
little space if we're working.

728
00:37:17,280 --> 00:37:20,120
But also they want to be
stimulated like they're bored,

729
00:37:20,120 --> 00:37:22,080
you know?
And so giving them different

730
00:37:22,080 --> 00:37:23,880
opportunities for mental
enrichment.

731
00:37:23,880 --> 00:37:25,720
And there's so many more out
there now.

732
00:37:26,000 --> 00:37:29,080
But again, this is a natural way
to do it as opposed to maybe the

733
00:37:29,080 --> 00:37:32,040
lick mats that could make them
frustrated or have plastics.

734
00:37:32,040 --> 00:37:35,840
This is a natural way to say
this is also mental stimulation

735
00:37:35,960 --> 00:37:38,960
for both cats and dogs.
I love it.

736
00:37:38,960 --> 00:37:41,840
I love I love the story behind
it all.

737
00:37:41,840 --> 00:37:45,240
I love that it's natural.
I love that it's sustainable.

738
00:37:45,240 --> 00:37:50,040
I love that it's so well
received by cats and dogs and

739
00:37:50,040 --> 00:37:52,960
just, you know, the whole
mission behind it.

740
00:37:53,040 --> 00:37:55,760
I'm here for it.
So I want to say thank you.

741
00:37:55,760 --> 00:37:59,080
I want to give you a moment if
there's anything else that we

742
00:37:59,080 --> 00:38:01,040
didn't talk about that you
wanted to talk about.

743
00:38:01,200 --> 00:38:04,240
And then we can talk about like
where people can find these

744
00:38:04,240 --> 00:38:05,880
products at.
Thank you.

745
00:38:06,080 --> 00:38:07,800
Thank you.
I mean, I think we covered all

746
00:38:07,800 --> 00:38:10,120
the chews pretty well.
Like I said, the biggest thing

747
00:38:10,120 --> 00:38:12,280
is just finding the right chew
for your dog.

748
00:38:12,280 --> 00:38:14,800
And please, if anyone's unsure,
reach out.

749
00:38:14,800 --> 00:38:17,720
I get so many, I run the
marketing in Coniferra and I get

750
00:38:17,720 --> 00:38:20,000
so many questions like I don't
even know where to begin.

751
00:38:20,040 --> 00:38:22,360
And so the first question is
like, what is your dog like to

752
00:38:22,360 --> 00:38:24,000
chew now?
And let's try it.

753
00:38:24,000 --> 00:38:26,320
Like let's try something that's
a little bit similar to that.

754
00:38:26,320 --> 00:38:28,280
And then how aggressive a chewer
is your dog?

755
00:38:28,600 --> 00:38:31,560
The challenges that we face as
an actual chew company, is the

756
00:38:31,560 --> 00:38:34,360
dog destroyed that quickly or
something like that?

757
00:38:34,360 --> 00:38:37,800
And the first things I usually
say is was it the correct size?

758
00:38:38,200 --> 00:38:40,840
Because that can be an issue.
Please don't say I want to save

759
00:38:40,840 --> 00:38:43,080
money and try out and get a
small stick for a large dog.

760
00:38:43,520 --> 00:38:45,320
He could easily just crack it
right in half.

761
00:38:45,320 --> 00:38:47,320
It's depending on the
aggressiveness of the dog.

762
00:38:47,400 --> 00:38:51,080
Get the right size for your dog
or size up and make sure that

763
00:38:51,080 --> 00:38:54,680
you're monitoring your dog while
chewing because with any new

764
00:38:54,680 --> 00:38:56,520
product, you don't know what
your dog's going to do with it.

765
00:38:56,760 --> 00:38:59,120
Like I said, you don't want your
dog eating tons of coconut

766
00:38:59,120 --> 00:39:01,760
fibers and throwing up because
he was not meant to eat tons of

767
00:39:01,760 --> 00:39:04,880
coconut fibers.
So monitor your dog and you can

768
00:39:04,880 --> 00:39:08,480
always use use these chews as
like a give them a time limit.

769
00:39:08,640 --> 00:39:11,520
Like I said, 20 minutes is ideal
for chewing or as like a

770
00:39:11,520 --> 00:39:14,600
behavior type of system.
One pet parent I have, she has a

771
00:39:14,600 --> 00:39:17,960
very large, I think it's a
goldendoodle and she uses the

772
00:39:17,960 --> 00:39:21,400
sheep horn during grooming time.
So she will literally hold the

773
00:39:21,400 --> 00:39:24,440
sheep horn out for the dog and
the dog will chew while she

774
00:39:24,440 --> 00:39:26,400
grooms.
And she said this is the only

775
00:39:26,400 --> 00:39:29,280
way her dog will stay still or
be brushed.

776
00:39:29,320 --> 00:39:30,640
And so that's another
alternative.

777
00:39:30,640 --> 00:39:33,120
You can say like I'm only going
to bring the sheep horn out for

778
00:39:33,120 --> 00:39:35,920
this time and be creative about
it.

779
00:39:35,920 --> 00:39:38,880
I think it's useful.
Also, the sheephorn is great to

780
00:39:38,880 --> 00:39:41,720
put like peanut butter in or you
can try yogurt.

781
00:39:41,720 --> 00:39:44,920
Just make sure to clean it out
because it is a natural product.

782
00:39:45,360 --> 00:39:47,120
Give that as you're a little
enrichment toy.

783
00:39:47,120 --> 00:39:50,360
And probably the one of the last
things I'll say is don't leave

784
00:39:50,360 --> 00:39:52,800
these outside.
They're great to give your dog

785
00:39:52,800 --> 00:39:55,840
outside to be in nature, but
don't leave them outside because

786
00:39:55,840 --> 00:39:58,480
they it rains.
They will get, you know, moldy

787
00:39:58,480 --> 00:40:01,040
and dirty and then you don't
want your dog chewing on them.

788
00:40:01,040 --> 00:40:03,320
So if you let your dog play
outside, just.

789
00:40:03,680 --> 00:40:07,120
Bring them back in when you're
done so that way you don't end

790
00:40:07,120 --> 00:40:09,760
up wasting the sticks.
You know, like my dad leaves

791
00:40:10,000 --> 00:40:11,400
outside and I yell at him all
the time.

792
00:40:11,400 --> 00:40:13,280
I'm like, can we bring these
inside?

793
00:40:13,280 --> 00:40:17,680
He's like, you know, but.
No, that makes sense.

794
00:40:17,680 --> 00:40:20,920
That makes so much sense.
And we do have to be aware of

795
00:40:20,920 --> 00:40:28,120
these things that are different
for natural products versus, you

796
00:40:28,120 --> 00:40:32,880
know, plastics and things that
that most people are used to.

797
00:40:33,440 --> 00:40:37,040
We just have to be aware.
And if we know, then we can we

798
00:40:37,040 --> 00:40:38,760
can do the things we need to do.
So.

799
00:40:38,800 --> 00:40:40,200
Yeah, I appreciate you bringing
that up.

800
00:40:40,560 --> 00:40:43,520
So where can people find these
shoes?

801
00:40:43,520 --> 00:40:47,640
I know I've seen them in some
indie pet stores, but it's it is

802
00:40:47,640 --> 00:40:50,040
newer in the US.
It's you know, you tell me

803
00:40:50,080 --> 00:40:51,320
we've.
Been here a little over three

804
00:40:51,320 --> 00:40:53,800
years in the US.
We've been in Europe for 10 plus

805
00:40:53,840 --> 00:40:57,880
years, but US, we've been a
little over three years and so

806
00:40:58,160 --> 00:40:59,960
gradually you're going to start
to see us.

807
00:41:00,120 --> 00:41:03,000
We're in Hollywood feed now and
we're in a lot of mom and pop

808
00:41:03,000 --> 00:41:06,800
shops all around the country.
But conifera.com, it's spelled a

809
00:41:06,800 --> 00:41:11,880
little funny.
CANOP, hera.com, you can order

810
00:41:11,880 --> 00:41:15,040
directly there.
We do sales monthly, multiple

811
00:41:15,040 --> 00:41:17,360
sales.
We're just wrapping up a big

812
00:41:17,360 --> 00:41:19,960
Memorial Day sale, 25% off site
wide.

813
00:41:19,960 --> 00:41:22,520
It was pretty awesome.
We do a lot like that because we

814
00:41:22,520 --> 00:41:24,760
want people to just try it out
and see what you think.

815
00:41:25,000 --> 00:41:28,440
And yeah, you can check us out
on our socials because we're

816
00:41:28,440 --> 00:41:32,440
constantly posting educational
stuff that you can find out more

817
00:41:32,440 --> 00:41:35,480
about natural shoes or how to
use them right with your dog.

818
00:41:36,480 --> 00:41:38,640
I love it.
Thank you so much for coming on

819
00:41:38,640 --> 00:41:42,520
and educating people about this.
Again, I think, you know, it's

820
00:41:42,520 --> 00:41:45,480
easy to just go into a big box
store and buy something, but

821
00:41:45,480 --> 00:41:51,720
when we actually know better, we
know like the reasons behind

822
00:41:51,760 --> 00:41:56,280
using more natural shoes, we
know how to make them work for

823
00:41:56,280 --> 00:41:58,720
our dog, how to choose them like
that.

824
00:41:59,440 --> 00:42:04,400
It it, it takes a lot of the
overwhelm out of figuring it out

825
00:42:04,520 --> 00:42:07,560
on your own, like because I know
I was looking going.

826
00:42:09,040 --> 00:42:12,360
Yeah, for sure.
We're a transparent company too.

827
00:42:12,360 --> 00:42:15,720
So I when people reach out, we
get back to people super quickly

828
00:42:15,720 --> 00:42:17,560
and just let you know what we're
about.

829
00:42:17,560 --> 00:42:20,600
And we're an open buck.
We'll tell you exactly how,

830
00:42:20,600 --> 00:42:24,360
where everything comes from and
how everything is made.

831
00:42:25,080 --> 00:42:27,800
My husband recently went to
Vietnam and made some videos to

832
00:42:27,800 --> 00:42:29,560
show how the production works
over there.

833
00:42:29,600 --> 00:42:31,680
And so those will be rolling out
on our YouTube.

834
00:42:31,680 --> 00:42:34,520
And so you can see like this is
actually how it's manufactured

835
00:42:34,520 --> 00:42:37,920
because like I said, we're it's
great for dogs, but we're also,

836
00:42:38,080 --> 00:42:41,240
it's good for people because
we're employing a lot of people

837
00:42:41,240 --> 00:42:44,480
over there and using the
resources that they already have

838
00:42:44,960 --> 00:42:47,200
to bring a lot of joy to dogs
around the world.

839
00:42:48,320 --> 00:42:51,360
Love it, love it guys.
Check the links in the show

840
00:42:51,360 --> 00:42:53,680
notes.
Thank you so much, Jen for being

841
00:42:53,680 --> 00:42:58,600
here and helping to educate on
natural chew options for dogs

842
00:42:58,600 --> 00:43:01,440
and cats, toys and shoes.
I appreciate you.

843
00:43:01,440 --> 00:43:07,960
I appreciate the mission behind
Coniferra and yeah, just excited

844
00:43:07,960 --> 00:43:10,480
to hear what people think about
it once they give it a try.

845
00:43:10,680 --> 00:43:13,040
Thank you so much.
I appreciate you being on me

846
00:43:13,040 --> 00:43:15,280
being on today.
It was awesome and I hope

847
00:43:15,360 --> 00:43:18,800
everyone will give us an
opportunity to let their dogs

848
00:43:18,840 --> 00:43:21,320
chill.
Yeah, I love it guys.

849
00:43:21,480 --> 00:43:23,560
Have a fabulous rest of your
day.

850
00:43:23,560 --> 00:43:24,600
Thank you so much for being
here.

851
00:43:24,600 --> 00:43:27,920
Please give your pets some extra
love from me and from Jen this

852
00:43:27,920 --> 00:43:29,480
week and I will talk to you next
week.