220. Safe, Sustainable, Made in USA: West Paw’s Guide to Real Enrichment

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Grass fed, which is really
important because when you have

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bison they are by nature on the
prairies and on the grasslands.

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The grasslands are the largest
opportunity for agriculture to

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have carbon sequestration
happen, which is really a

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foundational concept of why
regenerative AG to your point

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earlier Jessica is going to save
the planet when when you have

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big animals like bison and
cattle on the grasslands, they

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are directly contributing to
carbon sequestration.

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If you take those animals off
the grasslands, the carbon

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sequestration drops.
You need the animals to be

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there.
And this is science that that a

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lot of native cultures knew
forever.

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We're rediscovering it now when
we buy our bison, when we buy

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our beef.
The reason it's grass fed is

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because we want to make sure
that those animals are spending

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all their life or the majority
of their life on grassful lands

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because that's better for the
planet.

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It also creates A healthier,
more nutrient dense products for

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the dog.
Welcome back pet parent.

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I have another.
Really cool interview for you

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today.
I have been a big fan of Westpaw

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for more than a decade now and I
have Spencer Williams with us

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today.
He is the creator.

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He's the founder of Westpaw
which is a Bozeman, Mt based

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business.
They produce eco friendly pet

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toys and treats.
Their beds are some of my

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favorite.
In fact, if you walk into my

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house, I have way more beds than
I have pets, and they are all

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Westpaw beds. 100% of them are
Westpaw beds.

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They focus on environmentally
friendly business methods and

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product materials, including
recycled, recyclable,

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regenerative and organic
materials.

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Westpaw became the first pet
product manufacturer to become a

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certified B Corp, which we'll
talk about today.

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In 2015, they also became
Montana's first benefit

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corporation.
Spencer, thank you so much for

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being here with us today.
How the heck are you?

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Jessica, this is such an honor
to be with you and what an

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amazing introduction.
Thank you so much for just

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welcoming us on to the show here
and and for the education that

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you provide to all your viewers
and listeners.

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It means a great deal to be a
part of this, Jessica, so thank

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you very much.
Thank you, I appreciate it.

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So for those of you who are new
here, my name is Jessica.

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I am the host of the pet
parenting Reset podcast that you

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are listening to right now.
I am a certified cater

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nutritionist and a holistic pet
health coach.

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And on this podcast we talked
about improving our pets health

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and well-being and with that
also our health and well-being.

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One of the things we talked
about a lot on this podcast,

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because I am very passionate
about it, is how we need to do

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better to take care of the
Earth, of our environment.

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I'm very passionate about
regenerative agriculture.

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I believe it will save the
planet.

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And so I'm really actually the
very first thing I did before I

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ever became a dog trainer was I
decided I was going to start an

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online store for pet supplies
and I had the darndest time

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because at the time I was like
all well, it had to be 100% US

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made products and I had the
hardest time, but I did have

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West Palm products on my site.
So I have been a big fan of West

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Palm for a very, very long time.
And just like I know I told you

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I got super zoo when we met this
year, I've been to the Super

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zoo.
I mean, I've been to the West

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Palm booth at Super Zoo every
year that I've been, but this

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year was the first year that I
got to meet you.

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And I tell them every year,
please bring back the hemp.

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But sorry, pet parents, you
already know that I talk all the

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time about needing to stop as
much as we possibly can, feeding

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our fur babies garbage, for lack
of a better word.

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That's what we talk about here a
lot.

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And again, doing the best we
can.

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That is the message above any
and everything else.

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The more we learn, the more we
know we need to make some

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changes.
And by the way, let me know how

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it goes.
You know me.

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You can always reach out to me
on Instagram.

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I'm here to talk to you all the
time.

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I want to know.
Let me know about it.

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To try Legacy Biome for your
dog, visit legacybiome.com and

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use code TPPR 10.
That's TPPR 10 for 10% off.

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I've been to the Super Zoo.
I mean, I've been to the westpaw

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booth at Super Zoo every year
that I've been, but this year

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was the first year that I got to
meet you.

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And I tell them every year,
please bring back the hemp.

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Those are in the way back.
So we used to, you know, so we

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have over the course of our so W
Paws in our 30th year, we'll

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celebrate anniversary this
summer and it's amazing journey.

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And it started with plush toys
and beds.

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The product lines grew and
evolved and, and as you know,

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sadly like we don't produce beds
anymore, but a lot of our beds,

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thank goodness are still in use
today.

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And we were always really
innovative with the materials.

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And so you mentioned hemp,
right?

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And we even had color grown
organic US cotton beds.

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I mean, we've had all this
really innovative thing because

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we wanted to bring great quality
environmentally fronting

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materials to our production.
And we wanted to do that not

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only to sell a better product
for for pet parents, but when a

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manufacturer like Westpaw is
able to create demand in the

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supply chain, then that creates
goodness all the way up the

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supply chain, which is what we
want, right.

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When you mentioned like the hemp
product, you know, sourcing hemp

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is a really great material.
It's great for the planet, super

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durable, and it can be
incredibly soft.

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So we made the hemp leashes, we
made hemp toys.

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But what we really doing is how
does West Paw stimulate the

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economic engine that allows for
producers to create these more

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environmentally friendly
materials?

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That's one of our jobs at West
Paw.

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It's not only thinking about the
pet parent, thinking about how

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do we create a supply chain that
matters.

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And while we don't do those kind
of products any longer, Jessica,

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they have been a legacy part of
West Paw because they've

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developed, I think a brand and
appreciation people have for the

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way we look at materials and the
way we look at manufacturing and

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the way we want to serve our
planet and our pets together.

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Yeah.
Well, I really, I want to get

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like a better introduction from
you for sure.

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But I just want to say that it
was, it was my first

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introduction into the benefits
of hemp was learning buying

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these hemp beds and like
learning why I wanted them.

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And I am a big fan and proponent
of lots of different hemp

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products today.
And that was my first

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introduction.
So it did exactly what it was

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supposed to do.
Yeah, that's important.

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Let's rewind a little bit.
Can you tell me a little bit

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about like how you started
Westpaw and why you chose the

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mission for Westpaw and not just
make more pet toys because

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anybody can do that?
Yes, that's a great question,

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Jessica.
So I'll go in the way back,

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right?
So I've always been connected to

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the land here in Montana.
My family were homesteaders and

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so they came out and worked the
land and created a ranch in the

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town that I grew up in.
It's a rural part of Montana in

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Columbus, Mt and my dad still
lives there.

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So growing up, you know, around
animals growing up on the land,

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you developed an appreciation
for how you're going to care for

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the animals, how you're going to
care for the land and the

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productivity you get from all of
that.

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And so I guess I grew up really
hands on, but you have to then

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Fast forward to the early 90s.
Economics in Montana aren't

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great in Montana has a very
rural state.

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It's becoming less rural.
But when I started this business

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in 1996, the first thought I had
was how do I create a job for me

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that has the ability to create
more jobs in my community.

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And by building this idea of
like 1 + 1 could be more than

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two, I thought, gosh, couldn't
this company continue to

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manufacture product right here
in Montana?

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And so as I thought about that,
it was the guiding light through

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the whole development of this
business over nearly 30 years

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now is how do we manufacture
here rather than importing it

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from some foreign factory.
And don't get me wrong, Jessica,

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I don't mind that there's
foreign factories that are

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producing incredible products
worldwide.

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This is not a sort of political
statement.

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It's more of an investment
statement into my community.

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If I manufacture here, there's a
couple things that happen.

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There's a tangential, direct,
tangential benefit to our local

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community with a more diverse
workforce.

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Manufacturing is one of the most
beautiful types of businesses in

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my mind because you have all
sorts of diversity.

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We've got men, we've got women,
we've got people who are able to

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work on injection welding
presses, We have people who are

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able to do accounting and
product development and sales,

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everything in between that
exists in manufacturing.

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That diversity is a beautiful
thing.

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That's why we wanted to create
this business here as a great

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jobs in our community.
And to do so, we thought let's

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source the materials that we'd
be proud to do in our own

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factory and then be able to tell
that story to differentiate the

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brand, to give more value, more
benefit to our customers.

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And that was the origin story is
let's create jobs with dignity

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in Montana and then grow the
business to a global supplying

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pets around the world.
And and that's been a fun

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journey.
It's been a really exciting and

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challenging journey.
This is not something that

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people write about in their
textbooks at Business School.

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Hey, let's let's start a pet
product manufacturing company in

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rural Montana in the next port
around the world.

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It's not an easy path, but it's
the right path for us.

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Yeah, well, and I, I do want to
say, you know, you're still

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making an incredible toys for
dogs and everything that I have

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ever purchased from West Paw is
still in circulation in my home

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today.
And that to me is like a huge

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testament for the quality of the
brand and why I have been

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wanting to have you on the the
podcast for so long.

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I still to this day, every time
I talk to people, everybody's

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like, cats love catnip.
To this day, everybody I talked

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to, I'm like, I wish Westpaw
still made cattle.

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This is how far back I'm going.
You going way back?

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That's awesome.
That's awesome.

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I swear it was the best catnip
ever.

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Yeah.
Well, it was, it was again, this

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is the idea of like we starting
in 1996, we were buying catnip

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grown in Oregon, certified by
Oregon Tilf as organic.

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There was no USDA organic at
this time.

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So we actually paid a premium to
have a third party certified as

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organic.
And I would say like in Bozeman,

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Mt in 1996, I don't know if you
could have bought a head of

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lettuce that was certified
organic, but we were selling

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organic catnip worldwide.
And I think when you wonder why

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was that catnip so good, there's
a couple things about it.

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It was wait the way the way we
had it harvested and when so

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that it had the most pungent
catnip order for the cats.

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But it was also about this idea
of clean agriculture.

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This farm producing organic
catnip created such nutrient

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dense soil and in their organic
management practices pictured

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back in the 90s, very, very much
part of the earth in that

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practice and it created a much
better product.

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So you pay premium products for
organic work with a local farm

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really with nutrient dense
fields and it's just creates an

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incredible product.
So that's where the idea of

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philosophy of like taking good
care of the planet meets high

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premium quality product that
pets love.

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I swear we're going to talk
about products that you have

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available today.
I just, I want people to

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understand that this isn't
trendy for you.

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This is something you've been
doing for a really long time

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with intention.
And even today, because you have

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expanded into treats and chews
and different things, there's

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intention behind it.
So can we just first start

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talking a little bit about the
toys and the intention with the

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toys and the the components of
the to like how you're making

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the toys?
Because like I said, every

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single thing that I have ever
purchased from from West Paw is

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still in use in my home.
That's awesome.

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That's awesome.
Well, you talk about durability

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is, is really when you think
about the way in which we can

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impact the planet in a positive
manner is that we have things

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that are very durable.
So if you think about reduce,

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reuse and recycle, right, how do
you reduce waste durability,

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right?
How do you reuse something

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durability.
So if you think about the three

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Rs in our recycling sort of
logo, you think, OK, recycling

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would be the last piece, right?
And West Paw hits all three of

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those reduce, reuse and recycle
through our product life cycle.

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And that's really important.
What there's there's durability

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from a sustainability standpoint
is one of the most fundamental

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ways we can reduce impact on the
planet and reduce resources.

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It's also the way in which
consumers can spend a little bit

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more and have that spend last a
lot longer.

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And in our highly consumptive
society, we need people to be

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thinking about that.
What do you buy that last longer

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so you don't have to keep buying
rebuying cheaper?

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00:15:48,400 --> 00:15:51,560
And so durability is both a
really important part of the

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environment, but it's also
really part important part of

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00:15:54,120 --> 00:15:57,240
the economy.
The other piece that is really

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interesting about how we decided
to manufacture and source our

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materials is by not importing
finished goods from around the

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world, we're directly reducing
the carbon impact of our

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00:16:07,280 --> 00:16:09,360
product.
And that's been a really good

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thing because when we think
about producing our product as

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close to the largest market we
have as possible right there,

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that transportation costs and
the impact from that goes way,

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00:16:20,080 --> 00:16:23,240
way down South.
Durability and regional

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00:16:23,240 --> 00:16:25,400
manufacturing makes a huge
difference.

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00:16:25,600 --> 00:16:29,640
These are around this idea built
around this idea of durability

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00:16:29,640 --> 00:16:31,080
from the beginning.
Jessica, just to your point,

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they're still lasting in your
home.

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That makes me really, really
proud.

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00:16:33,200 --> 00:16:37,680
Yeah.
And you have toys for all

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00:16:37,680 --> 00:16:41,680
different kinds of dogs.
One of the things that I see

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00:16:41,680 --> 00:16:45,160
with especially like larger
breed dogs is people are like, I

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00:16:45,160 --> 00:16:48,840
have such a hard time finding
things that are going to last

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00:16:49,200 --> 00:16:52,160
for my dogs.
And I feel like Wes Paw is one

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of those brands that is making
toys that dogs who play rough

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00:16:59,000 --> 00:17:01,880
can use for a while.
It's not going to be destroyed

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00:17:01,880 --> 00:17:04,119
in 15 minutes when you bring it
home.

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00:17:04,119 --> 00:17:07,680
So you have like a line and
there's toys that are not

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stuffed, which can make a big
difference for some dogs as

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well.
Yeah, for sure, for sure.

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00:17:13,480 --> 00:17:16,040
So behind me, I have a toy that
I'll, I'll bring down because

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00:17:16,040 --> 00:17:18,160
it's it's one of the ones that
you might have.

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00:17:18,440 --> 00:17:21,839
So this is our Hurley dog toy
and it's called Hurley because

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00:17:21,839 --> 00:17:25,079
it's great to literally hurl and
fetch, but it's also really

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00:17:25,079 --> 00:17:28,520
durable for a dog to chew on.
So it's one of our most famous

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00:17:28,520 --> 00:17:31,920
durable chew toys.
It's not huge and yet incredibly

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durable.
It's also very flexible.

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00:17:33,920 --> 00:17:37,000
So the fact that our material,
which we call Zogo Flex, that's

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how we make all these products,
is from our proprietary

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00:17:39,200 --> 00:17:41,120
material.
And that material is not only

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durable, but it's free of
phthalates and BPA, things that

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00:17:45,320 --> 00:17:47,160
you don't want to have in your
dog's mouth.

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00:17:47,920 --> 00:17:51,440
It's also free of latex, which
can be an allergenic to people.

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00:17:51,480 --> 00:17:55,040
We also focus on the fact that
this is all FDA compliant

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00:17:55,040 --> 00:17:56,680
material.
So what's that mean, right.

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00:17:56,920 --> 00:17:59,760
When you manufacture a product
as FDA compliant, the raw

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00:17:59,760 --> 00:18:02,400
material that we get has to run
through a very stringent

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00:18:02,400 --> 00:18:05,400
manufacturing process before we
even get it.

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00:18:05,880 --> 00:18:09,200
And that has to be certified as
being on a production line that

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00:18:09,200 --> 00:18:11,240
is compliant with FDA
regulations.

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00:18:12,040 --> 00:18:15,520
Why have we always specified
everything about these toys is

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00:18:15,520 --> 00:18:18,280
FDA compliant?
It's because we believe that if

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00:18:18,280 --> 00:18:20,800
it's going into if it's, if it's
good enough to go into a human's

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00:18:20,800 --> 00:18:23,480
mouth, it's good enough to go
into a dog's mouth, it's safe.

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00:18:23,680 --> 00:18:26,840
So we start with safety first.
So FDA compliant material, we

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00:18:26,840 --> 00:18:29,040
manufacture these right on the
other side of the wall here,

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00:18:29,040 --> 00:18:31,200
Jessica.
And, and this is one of those

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00:18:31,200 --> 00:18:33,200
great toys that is a great chew
toy.

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00:18:33,480 --> 00:18:36,280
It's fetch.
It's it's soft and, and on their

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00:18:36,280 --> 00:18:39,920
teeth doesn't hurt their teeth.
It's coming off that is really

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00:18:39,920 --> 00:18:43,320
important and it floats.
So it's just a perfect toy.

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00:18:43,320 --> 00:18:45,480
I love this toy still and it's a
great seller for us.

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00:18:45,680 --> 00:18:47,200
They're Hurley, so that's one of
them.

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00:18:47,200 --> 00:18:50,760
And that's kind of where we
started that toy we invented in

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00:18:51,240 --> 00:18:54,360
2004.
So it's been on the market for a

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00:18:54,360 --> 00:18:56,640
lot of years and and still
selling very, very well.

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00:18:56,640 --> 00:18:59,080
People love the versatility and
the durability.

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00:18:59,520 --> 00:19:01,480
And then you come out with
different colors all the time,

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00:19:01,480 --> 00:19:03,720
which is so fun.
Yes, yes.

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00:19:03,880 --> 00:19:06,760
And, and one of our, one of our
best selling products is our

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00:19:06,760 --> 00:19:10,160
very famous Topple toy.
And so you talk about color,

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00:19:10,360 --> 00:19:13,560
this is our, our newest Harvest
yellow color that's just coming

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00:19:13,560 --> 00:19:15,040
out and going to market right
now.

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00:19:15,040 --> 00:19:18,160
And then it's combined with our,
our Harvest green, which will

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00:19:18,160 --> 00:19:20,520
stay through the holidays.
So we have all these fun colors

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00:19:20,520 --> 00:19:23,400
that come out throughout the
year and, and Topple being one

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00:19:23,400 --> 00:19:25,680
of those toys.
The, the really fun thing about

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00:19:25,680 --> 00:19:29,600
this product is again, it's,
it's soft yet very durable.

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00:19:30,600 --> 00:19:33,240
And the invention here is that
these products click together

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00:19:33,240 --> 00:19:35,680
and so they can connect.
And as you know, now you have a

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00:19:35,680 --> 00:19:39,400
slow feeder that you can make
harder or easier by simply

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00:19:39,440 --> 00:19:42,200
loosening the top or putting
them further and further

324
00:19:42,200 --> 00:19:44,360
together.
So the tighter they are, the

325
00:19:44,360 --> 00:19:46,000
more challenged the dog will
have.

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00:19:46,040 --> 00:19:48,800
What we know, and you know this
better than I, Jessica, from all

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00:19:48,800 --> 00:19:53,120
Your education is enrichment is
key for dogs.

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00:19:53,600 --> 00:19:57,080
So enrichment can look like
fetch, Enrichment can look like

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00:19:57,080 --> 00:20:01,840
water play, and sensory
enrichment can be around puzzle.

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00:20:02,000 --> 00:20:05,120
So when we think about puzzle
toys, and we invented the puzzle

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00:20:05,120 --> 00:20:08,120
toy at West Paw, this category
is really important to us

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00:20:08,120 --> 00:20:12,360
because we knew that if a dog
worked for 15 minutes on getting

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00:20:12,360 --> 00:20:15,080
this apart and getting all the
treats out as it rolls along the

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00:20:15,080 --> 00:20:20,240
floor, that 15 minutes of mental
stimulation is equivalent to

335
00:20:20,240 --> 00:20:24,240
taking the dog on an hour long
walk in a park.

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00:20:25,280 --> 00:20:28,120
Some people don't have time for
an hour long walk in the

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00:20:28,120 --> 00:20:30,000
afternoon.
Perhaps they're busy with a Zoom

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00:20:30,000 --> 00:20:32,600
call or something.
They can give them a topple,

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00:20:33,040 --> 00:20:36,840
either click together or as a
slow feeder where people can put

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00:20:37,560 --> 00:20:39,800
all sorts of goodies in here and
freeze it.

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00:20:40,800 --> 00:20:42,520
And a lot of people love to do
that with our topple.

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00:20:42,520 --> 00:20:46,200
So it's either a puzzle toy
click together, or perhaps a

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00:20:46,200 --> 00:20:49,320
frozen toy with all sorts of
deliciousness in there that the

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00:20:49,320 --> 00:20:52,880
dog has to spend 20 to 30
minutes getting out of there to

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00:20:52,880 --> 00:20:55,840
enjoy their snack.
So it's a wonderfully versatile

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00:20:55,840 --> 00:20:58,520
toy.
It is and I love seeing pictures

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00:20:58,520 --> 00:21:00,400
and I don't know how many of
these pictures you see, but

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00:21:00,480 --> 00:21:04,160
people put like really beautiful
bowl pictures on Instagram all

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00:21:04,160 --> 00:21:07,680
the time for their dogs.
And I love when they use things

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00:21:07,680 --> 00:21:12,520
like the topple with species
appropriate foods, because then

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00:21:12,520 --> 00:21:18,480
you can actually see like I'll
see like a sardine or a duck

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00:21:18,480 --> 00:21:22,200
foot or and it and it just it's
so beautiful.

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00:21:22,200 --> 00:21:25,000
And I'm like, I wish I could be
that kind of person that puts

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00:21:25,000 --> 00:21:27,760
these things together, but I'm
like just throwing it out.

355
00:21:28,000 --> 00:21:30,360
Like I'm just, you're getting
fed to death.

356
00:21:31,160 --> 00:21:33,440
Right, yes.
And I think there's, I think

357
00:21:33,440 --> 00:21:34,880
there's a place for all of that,
right?

358
00:21:34,880 --> 00:21:37,240
People are at different times in
their life are going to create

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00:21:37,240 --> 00:21:39,800
these amazing concoctions.
So if you really want to see a

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00:21:39,800 --> 00:21:45,600
lot, hit #topple Tuesday or hop
on Facebook, Instagram, TikTok

361
00:21:45,600 --> 00:21:48,280
on Tuesdays and you see topples
everywhere because Topple

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00:21:48,280 --> 00:21:50,880
Tuesday is a big thing.
People want to share their

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00:21:50,880 --> 00:21:53,560
creations.
And for those who have that time

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00:21:53,560 --> 00:21:56,120
and that creative energy, they
know about nutrition.

365
00:21:56,120 --> 00:21:59,080
Like there's, there's infinite
ways in which people can dress

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00:21:59,080 --> 00:22:02,080
up their topple, right?
And we love that this is just a

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00:22:02,080 --> 00:22:04,840
huge Internet movement.
But we also recognize that

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00:22:04,840 --> 00:22:06,760
people are, are sometimes just
busy and they just need to feed

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00:22:06,760 --> 00:22:08,600
their dog.
In this case, like Jessica, if

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00:22:08,600 --> 00:22:11,960
you had a a busy day and you had
some freeze dried premium foods,

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00:22:11,960 --> 00:22:14,920
you could put it in into
something like the extra large

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00:22:14,920 --> 00:22:19,840
topple and it could be a slow
feeder or you can if it's small

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00:22:19,840 --> 00:22:22,080
enough in form factor.
You put the large and the extra

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00:22:22,080 --> 00:22:23,800
large together and depending on
the size of your dog, now you

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00:22:23,800 --> 00:22:28,360
have a puzzle that they can
slowly eat their nutritious food

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00:22:28,360 --> 00:22:31,040
that is maybe freeze dried.
But people can do a lot of raw

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00:22:31,040 --> 00:22:32,960
in here too.
And it just depends on where

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00:22:32,960 --> 00:22:35,160
people are at in their in their
journey and how much time they

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00:22:35,160 --> 00:22:38,080
have.
Yeah, I think, and that's kind

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00:22:38,080 --> 00:22:43,720
of a good segue into the treats
that you're doing.

381
00:22:44,360 --> 00:22:46,720
There's all kinds of things.
You have food toppers, you have

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00:22:46,720 --> 00:22:50,000
dental sticks, you even have
some beef sticks that are

383
00:22:50,080 --> 00:22:54,440
regenerative, which I love.
Yes, single ingredient treats.

384
00:22:54,440 --> 00:22:58,240
So what?
What made you decide to start

385
00:22:58,240 --> 00:23:02,160
producing foods and treats?
Great question.

386
00:23:02,200 --> 00:23:04,240
It kind of comes back to the
origin story of West Pond

387
00:23:04,240 --> 00:23:06,800
General, right.
So let's let's create an impact

388
00:23:06,800 --> 00:23:09,600
that's positive in our
communities and let's also focus

389
00:23:09,600 --> 00:23:11,160
on how that's going to be
beneficial to the planet.

390
00:23:11,160 --> 00:23:14,200
Let's think about how our
products work to help pet

391
00:23:14,200 --> 00:23:15,880
parents and their dogs to health
and nutrition.

392
00:23:15,960 --> 00:23:19,600
And what we know over the years
is that people continue to ask

393
00:23:19,600 --> 00:23:23,320
what treats should I put in
Topple or Rumble or even

394
00:23:23,320 --> 00:23:24,680
Quizzle.
Those are some of our best

395
00:23:24,680 --> 00:23:28,760
selling treat products and we
thought we have an opportunity

396
00:23:28,760 --> 00:23:32,600
to one, provide really clean
ingredients for our pet parents

397
00:23:32,600 --> 00:23:35,920
who love W paws cling durable,
safe products.

398
00:23:36,520 --> 00:23:39,840
We also have an ability to
impact the planet and community.

399
00:23:39,840 --> 00:23:44,360
So let's talk about grass fed.
So when we use like our bison

400
00:23:44,360 --> 00:23:48,240
treats, and I've got one here,
this is incredible.

401
00:23:48,280 --> 00:23:50,760
Bison tripe.
Dogs love tripe.

402
00:23:52,920 --> 00:23:54,920
Tripe is healthy.
People, not so much.

403
00:23:55,640 --> 00:23:58,440
Right.
And and so not a lot of people

404
00:23:58,440 --> 00:24:00,000
eat tripe.
No.

405
00:24:00,000 --> 00:24:02,280
Well, it smells really bad.
It smells.

406
00:24:02,280 --> 00:24:03,920
It can smell really bad.
Yeah.

407
00:24:04,400 --> 00:24:07,360
This product is we're going to
talk about tripe, but first

408
00:24:07,360 --> 00:24:09,280
let's talk about grass fed,
which is really important

409
00:24:09,360 --> 00:24:13,240
because when you have bison,
they are by nature on the

410
00:24:13,240 --> 00:24:18,320
prairies and on the grasslands.
The grasslands are the largest

411
00:24:18,320 --> 00:24:21,800
opportunity for agriculture to
have carbon sequestration

412
00:24:21,800 --> 00:24:25,440
happen, which is really a
foundational concept of why

413
00:24:25,440 --> 00:24:28,040
regenerative AG, to your point
earlier, Jessica, is going to

414
00:24:28,040 --> 00:24:31,000
save the planet.
When we have big animals like

415
00:24:31,000 --> 00:24:35,200
bison and cattle on the
grasslands, they are directly

416
00:24:35,200 --> 00:24:36,720
contributing to carbon
sequestration.

417
00:24:36,880 --> 00:24:39,520
If you take those animals off
the grasslands, the carbon

418
00:24:39,520 --> 00:24:41,880
sequestration drops.
You need the animals to be

419
00:24:41,880 --> 00:24:43,480
there.
And this is science that that a

420
00:24:43,480 --> 00:24:45,360
lot of native cultures knew
forever.

421
00:24:45,360 --> 00:24:50,840
We're rediscovering it now when
we buy our bison, when we buy

422
00:24:50,840 --> 00:24:54,400
our beef.
The reason it's grass fed is

423
00:24:54,400 --> 00:24:57,080
because we want to make sure
that those animals are spending

424
00:24:57,200 --> 00:24:59,840
all their life or the majority
of their life on grass full

425
00:24:59,840 --> 00:25:01,960
lands because that's better for
the planet.

426
00:25:03,040 --> 00:25:06,760
It also creates A healthier,
more nutrient dense product for

427
00:25:06,760 --> 00:25:08,920
the dog.
Now when it comes to this bison

428
00:25:08,920 --> 00:25:12,240
product, you think tripe smells?
We have been able to use a

429
00:25:12,240 --> 00:25:17,200
natural process to steam this so
that it is lightly steamed and

430
00:25:17,200 --> 00:25:20,640
therefore not stinky.
People love this because the

431
00:25:20,640 --> 00:25:22,960
dogs love it, but it doesn't
stink up their whole kitchen.

432
00:25:22,960 --> 00:25:27,520
Also, with all of our animal
proteins, we've been very

433
00:25:27,520 --> 00:25:31,000
focused on using organ meats.
Why is that so important to West

434
00:25:31,000 --> 00:25:33,120
Paw?
They are really good nutrients.

435
00:25:33,720 --> 00:25:36,640
Organ meats are something that a
lot of people consider a waste.

436
00:25:37,520 --> 00:25:40,200
When you have animal proteins
that go to waste, you're

437
00:25:40,200 --> 00:25:43,720
directly harming both the
producer, so that's the rancher,

438
00:25:43,760 --> 00:25:45,440
and you're directly harming the
planet.

439
00:25:46,240 --> 00:25:49,120
We want to stop that, and we
have been successful at that.

440
00:25:49,240 --> 00:25:52,760
By buying organ meats, the
rancher gets more money, more

441
00:25:52,760 --> 00:25:55,600
profit for the work they put
into raising that animal.

442
00:25:56,560 --> 00:26:00,240
That's a good thing that helps
restore rural areas in our

443
00:26:00,240 --> 00:26:02,640
country.
Second, without that protein

444
00:26:02,640 --> 00:26:06,760
going to waste, now that protein
can become energy for another

445
00:26:06,760 --> 00:26:10,320
living thing, which is awesome.
We're not filling up landfills

446
00:26:10,320 --> 00:26:12,960
or rendering plants.
So that is our two pronged

447
00:26:12,960 --> 00:26:16,000
approach on why organ meats
great for the dog, nutritious,

448
00:26:16,000 --> 00:26:17,800
healthy, great for people on the
planet.

449
00:26:17,920 --> 00:26:20,240
And so we've expanded that the
product line for that and we can

450
00:26:20,240 --> 00:26:22,320
talk more about regenerative
when you want to go their way

451
00:26:22,320 --> 00:26:25,120
too.
Go for it, I love it.

452
00:26:25,800 --> 00:26:28,920
Well, you, you know a ton about
regenerative and regenerative is

453
00:26:28,920 --> 00:26:31,560
something that not a lot of
people know about, but I can

454
00:26:31,560 --> 00:26:34,720
make it really simple.
It's, it's, if you can imagine

455
00:26:35,000 --> 00:26:37,960
that a way in which we can
produce our foods.

456
00:26:38,000 --> 00:26:42,880
So that's fruits and vegetables
and it's animals as well in a

457
00:26:42,880 --> 00:26:47,240
way that regenerates the land,
literally adding nutrition,

458
00:26:47,360 --> 00:26:51,440
nutrients, adding a carbon back
into our soils, into the land.

459
00:26:52,280 --> 00:26:55,200
And ultimately the land becomes
more productive.

460
00:26:55,880 --> 00:26:58,720
More productive land creates
more opportunity for the

461
00:26:58,720 --> 00:27:01,080
ranchers and farms to get
rewarded for the efforts on

462
00:27:01,080 --> 00:27:04,040
regenerative.
So there's a tremendous movement

463
00:27:04,040 --> 00:27:07,560
that's been going on for really
about 40 years, started with a

464
00:27:07,720 --> 00:27:10,840
lot of holistic management
mindset work and books that have

465
00:27:10,840 --> 00:27:13,960
been written around holistic
management started Allen Savory

466
00:27:13,960 --> 00:27:17,640
as well regarded in this work as
an earlier pioneer is taken off

467
00:27:17,640 --> 00:27:20,920
and spread around the world to
create an opportunity where

468
00:27:20,920 --> 00:27:24,280
ranchers and farmers can have
better yields while caring for

469
00:27:24,280 --> 00:27:27,600
their animals better and
creating a place where the

470
00:27:27,600 --> 00:27:31,240
ground gets healthier without
the chemicals and the pesticides

471
00:27:31,240 --> 00:27:33,920
that are conventionally used and
rancher and farming.

472
00:27:34,040 --> 00:27:36,960
So to break down regenerative
agriculture is simply creating a

473
00:27:36,960 --> 00:27:40,640
better product, healthier
product without artificial

474
00:27:40,880 --> 00:27:46,160
input, input inputs that is
restoring nutrient and carbon in

475
00:27:46,160 --> 00:27:47,880
our soils.
What's not to live about that?

476
00:27:48,480 --> 00:27:49,800
Right.
Yeah, I know.

477
00:27:49,960 --> 00:27:53,720
So if you're listening and you
haven't heard the episode I did

478
00:27:53,720 --> 00:27:57,800
with Ian Somerhalder, it was
just a few months ago, They're

479
00:27:57,800 --> 00:28:00,520
the documentaries Kiss the
Ground and Common Ground that

480
00:28:00,520 --> 00:28:01,880
are out.
I think you can watch them on

481
00:28:01,880 --> 00:28:04,760
Prime, Amazon Prime.
And they are all about

482
00:28:04,800 --> 00:28:08,120
regenerative agriculture and how
it's going to save the planet.

483
00:28:08,480 --> 00:28:12,360
Just what you said, it's going
to put life back into our soil.

484
00:28:12,920 --> 00:28:16,720
When we have dead soil, the
planet dies, basically.

485
00:28:16,720 --> 00:28:20,720
And yeah, that was a fun, fun
episode I got to do because it

486
00:28:20,720 --> 00:28:24,520
is just such a passion of mine.
And I know that for some of us,

487
00:28:24,520 --> 00:28:29,760
it's, it's not easy to feed
ourselves, much less our pets,

488
00:28:30,280 --> 00:28:34,680
grass fed and regenerally raised
animal products or or even plant

489
00:28:34,680 --> 00:28:37,360
products.
But the more we can shift to

490
00:28:37,360 --> 00:28:41,640
that, even if it's a little bit
at a time, you know, our money,

491
00:28:41,640 --> 00:28:44,960
what where we choose to spend
our money is kind of how we vote

492
00:28:45,520 --> 00:28:49,360
in this life for what, what
matters, it matters to us.

493
00:28:49,360 --> 00:28:52,000
And so even if we can do a
little bit at a time.

494
00:28:52,000 --> 00:28:55,160
So I like that you're kind of
making this more accessible to

495
00:28:55,160 --> 00:28:58,200
people for their pets.
And I think accessibility is

496
00:28:58,200 --> 00:29:00,240
really important when you think
about this better than

497
00:29:00,240 --> 00:29:02,320
ingredients and better than for
the planet.

498
00:29:02,320 --> 00:29:04,880
It's really important to make it
as accessible as possible.

499
00:29:04,880 --> 00:29:07,840
And this kind of comes back to
the to your point of like, it

500
00:29:07,840 --> 00:29:09,800
doesn't have to be everything as
regenerative.

501
00:29:09,840 --> 00:29:12,160
It doesn't have to be like
everything you buy is always the

502
00:29:12,160 --> 00:29:13,800
most durable in the planet,
right?

503
00:29:14,120 --> 00:29:16,720
But if you start to make those
choices and you vote with your

504
00:29:16,720 --> 00:29:21,240
dollar around the ingredients
and the durability over time,

505
00:29:21,280 --> 00:29:24,640
there's a huge impact of people
making those different choices.

506
00:29:24,640 --> 00:29:27,520
And so when I think about like
what we're doing with our foods,

507
00:29:27,520 --> 00:29:30,760
there's this idea of our our raw
biotic toppers, which I think

508
00:29:30,760 --> 00:29:32,720
you were talking about.
And why do we call it raw

509
00:29:32,720 --> 00:29:35,440
biotic?
Is this is Western raised trout

510
00:29:35,440 --> 00:29:38,320
and beef, but we call it raw
biotic because it's actually got

511
00:29:38,320 --> 00:29:40,880
pre and probiotics in the in the
food.

512
00:29:41,000 --> 00:29:45,040
We want to make this accessible.
So a Topper like this doesn't of

513
00:29:45,160 --> 00:29:46,840
like we should have fed the kids
this right?

514
00:29:46,920 --> 00:29:49,880
Like this has been good for our
boys, you know, So it's it's how

515
00:29:49,880 --> 00:29:51,800
do you make it accessible?
That's why we did a Topper

516
00:29:52,320 --> 00:29:56,600
because everybody can put it on
the top of their food and maybe

517
00:29:56,600 --> 00:30:00,160
they're not able to buy an
entirely regenerative bowl.

518
00:30:00,240 --> 00:30:02,440
Totally.
That's a lot of investment.

519
00:30:03,240 --> 00:30:05,320
But could they top with
something that's grass fed and

520
00:30:05,320 --> 00:30:08,200
better than and yes, we all
could put a little bit there.

521
00:30:08,200 --> 00:30:10,560
That would be a huge a step in
the right direction.

522
00:30:11,240 --> 00:30:15,080
Yeah, it's funny because I
walked into an open house the

523
00:30:15,080 --> 00:30:20,680
other day and the first thing I
noticed was the dog bowl and it

524
00:30:21,160 --> 00:30:23,360
was full of kibble.
Like they had just fed the dog

525
00:30:23,360 --> 00:30:26,720
before they left.
But on top there were like

526
00:30:26,720 --> 00:30:31,040
remnants of freeze dried.
And it was very obvious that the

527
00:30:31,040 --> 00:30:35,320
dog ate all the freeze dried and
was like, OK, I'm done, I'm not

528
00:30:35,320 --> 00:30:37,960
eating the rest of this.
And then I turned and I looked

529
00:30:37,960 --> 00:30:42,120
in the kitchen and they had a
very minimalist kitchen.

530
00:30:42,120 --> 00:30:45,200
It was very small, but they had
like 3 cookbooks and one of them

531
00:30:45,200 --> 00:30:48,200
was the forever dog life.
And I'm like, yeah, they're

532
00:30:48,200 --> 00:30:51,280
trying, you know?
And but I could see it was like

533
00:30:51,280 --> 00:30:53,400
the first thing I look at
because I'm a nutritionist,

534
00:30:53,400 --> 00:30:55,160
right?
The first thing I see is this

535
00:30:55,160 --> 00:30:58,000
dog bowl.
And I'm like they had toppers

536
00:30:58,000 --> 00:30:59,760
and the dog only went for the
Topper.

537
00:31:00,680 --> 00:31:02,000
That's it.
That's awesome.

538
00:31:02,520 --> 00:31:04,080
Yeah.
Well, it, it, you know, when

539
00:31:04,080 --> 00:31:07,200
it's, it's really nutrient
available, like freeze dried is

540
00:31:07,200 --> 00:31:09,320
great because the nutrients are
very available, right?

541
00:31:09,320 --> 00:31:11,520
It's can be considered a raw
food at that point.

542
00:31:11,640 --> 00:31:16,080
But what we also notice is like
with our Montana beef stick, it

543
00:31:16,080 --> 00:31:19,040
is our first fully regenerative
product.

544
00:31:19,040 --> 00:31:22,560
Those animals are raised
regeneratively here in Montana,

545
00:31:22,560 --> 00:31:24,200
They're processed here in
Montana.

546
00:31:24,560 --> 00:31:28,600
And those beef sticks are made
just down the road from us here

547
00:31:28,680 --> 00:31:31,600
in Montana.
And dogs love it because it is

548
00:31:31,600 --> 00:31:34,400
just is irresistible is what I'm
trying to say.

549
00:31:34,600 --> 00:31:37,360
It's like your example of the of
the freeze dried on top of the

550
00:31:37,360 --> 00:31:39,480
bowl, like the dog was clearly
picking it off.

551
00:31:39,480 --> 00:31:42,800
And with our, our, all of our
treats are single ingredient

552
00:31:42,800 --> 00:31:45,440
treats, but especially that
regenerative beef stick.

553
00:31:45,480 --> 00:31:49,320
It is just irresistible to the
dogs because they they crave

554
00:31:49,320 --> 00:31:51,920
nutrition.
And what we know about

555
00:31:51,920 --> 00:31:56,000
regenerative and grass fed is
that there's more nutrition per

556
00:31:56,000 --> 00:31:59,840
gram in those products and more
and more studies will be coming

557
00:31:59,840 --> 00:32:03,440
out as as humans and pets eat
more regenerative about again,

558
00:32:03,440 --> 00:32:06,360
it less can be more.
By eating a little bit of

559
00:32:06,360 --> 00:32:08,000
regenerative, we actually get
access.

560
00:32:08,000 --> 00:32:11,800
Our bodies get access to more
nutrients than conventional

561
00:32:11,800 --> 00:32:13,680
foods, which is awesome for
health.

562
00:32:13,680 --> 00:32:17,880
It is, it is.
It's amazing how different the

563
00:32:17,880 --> 00:32:21,560
nutrients are when we eat
regeneratively raised foods.

564
00:32:22,960 --> 00:32:27,000
You also have, well, gosh, you
have so many things.

565
00:32:27,000 --> 00:32:28,440
I'm like, what do we want to
talk about next?

566
00:32:28,800 --> 00:32:31,680
So you have the single
ingredient treats.

567
00:32:31,680 --> 00:32:35,240
We just talked a little bit
about the food Topper.

568
00:32:35,240 --> 00:32:39,680
We just talked a little bit
about you have bowls and mats as

569
00:32:39,680 --> 00:32:43,720
well, which I am.
So you, you mentioned earlier

570
00:32:43,720 --> 00:32:46,640
about enrichment, which I'm a
huge proponent for, for our

571
00:32:46,640 --> 00:32:51,920
dogs, but I'm also a very big
proponent for not just feeding

572
00:32:51,920 --> 00:32:55,080
species appropriate foods, but
feeding them in a species

573
00:32:55,080 --> 00:33:00,960
appropriate way.
So I'm not a huge fan of like a

574
00:33:00,960 --> 00:33:04,600
traditional bowl.
We need, we need something like

575
00:33:04,600 --> 00:33:07,960
that for containment of liquids
often.

576
00:33:08,920 --> 00:33:13,880
But, but I really am a big, big
fan of feeding our dogs and our

577
00:33:13,880 --> 00:33:17,400
cats in a more species
appropriate way, which is a

578
00:33:17,400 --> 00:33:20,680
flatter surface.
And not, not just a flatter

579
00:33:20,680 --> 00:33:24,320
surface that could be fine on
its own, but also when we can

580
00:33:24,320 --> 00:33:28,800
kind of put little obstacles in
the way that can kind of mimic

581
00:33:28,800 --> 00:33:30,800
how they would eat a prey
animal.

582
00:33:30,840 --> 00:33:33,520
I'm a big fan of that.
Yes, that's great.

583
00:33:33,520 --> 00:33:36,560
Well, I'll let me talk about the
feast that which I think you

584
00:33:36,560 --> 00:33:37,840
saw.
We've got two different types of

585
00:33:37,840 --> 00:33:39,680
feast mat.
I have one in front of me, the

586
00:33:39,680 --> 00:33:44,760
easier 1 is in front of me now.
So the feast mat is, is, is very

587
00:33:44,760 --> 00:33:48,760
much of a flat product.
It's sizable and so it works for

588
00:33:48,760 --> 00:33:51,520
any size dog.
And this is the waves pattern.

589
00:33:53,080 --> 00:33:55,720
And so the waves literally allow
the feeding to happen all the

590
00:33:55,720 --> 00:33:57,760
way across here.
And you can change it up with

591
00:33:57,760 --> 00:34:00,480
the dog's needs, but it's meant
to be a little bit easier, but

592
00:34:00,480 --> 00:34:03,080
also kind of keep them focused
going from one to the other of

593
00:34:03,080 --> 00:34:05,560
each of the channels.
It's deep enough to hold

594
00:34:05,560 --> 00:34:07,440
liquids.
And then the other piece about

595
00:34:07,440 --> 00:34:09,960
it is it's very flat on the
bottom so it doesn't slip.

596
00:34:10,560 --> 00:34:13,719
And that's important for
cleanliness, but also just to

597
00:34:13,719 --> 00:34:17,440
keep it orderly.
The the backside is also our our

598
00:34:17,440 --> 00:34:19,600
lick mat.
And so this is a a patent

599
00:34:19,600 --> 00:34:23,480
depending product where we have
a lick mat on one side, a feast

600
00:34:23,480 --> 00:34:25,960
mat on the other, and we call it
a feast mat because we, we, we

601
00:34:25,960 --> 00:34:28,520
really want dogs to feast in it.
So we have this and then we also

602
00:34:28,520 --> 00:34:32,080
have a bubbles one, which is a
bunch of circles that is a

603
00:34:32,080 --> 00:34:35,400
little bit more challenging.
So great product from a

604
00:34:35,400 --> 00:34:38,120
cleanliness standpoint,
dishwasher safe, like all of our

605
00:34:38,120 --> 00:34:40,280
products go in the dishwasher,
Jessica, I think you know that.

606
00:34:40,600 --> 00:34:42,719
So this can go in the
dishwasher, make sure it's clean

607
00:34:42,880 --> 00:34:46,719
for the dog and and the material
is a fun story too.

608
00:34:46,719 --> 00:34:51,239
But first, this is this is our
solution to getting dogs to eat

609
00:34:51,239 --> 00:34:54,960
healthier and being able to keep
it tidy in somebody's home and

610
00:34:54,960 --> 00:34:57,280
able to put in the dishwasher.
Yeah.

611
00:34:57,320 --> 00:35:01,640
So that is not the same material
because it's not a that didn't

612
00:35:01,640 --> 00:35:04,000
look as flimsy or I don't want
to say flimsy.

613
00:35:04,000 --> 00:35:08,240
It wasn't flimsy, but like.
It's it's pretty thick, which

614
00:35:08,240 --> 00:35:10,600
makes it sturdy, but it's also
very flexible.

615
00:35:10,960 --> 00:35:12,680
OK, Oh, I see that now.
Yeah.

616
00:35:12,680 --> 00:35:18,680
And so this material is made
from 15% ocean bound plastic.

617
00:35:19,240 --> 00:35:22,360
And so we have our conventional
products like these which

618
00:35:22,360 --> 00:35:25,720
contain recycled content from
our consumer take back program.

619
00:35:25,800 --> 00:35:29,840
But many years ago, we wanted to
create a product line that could

620
00:35:29,840 --> 00:35:34,960
actually again create demand on
harvesting ocean bound plastic,

621
00:35:34,960 --> 00:35:37,840
plastic that will inevitably end
up in the ocean and turned it

622
00:35:37,840 --> 00:35:40,000
into something that's really
safe and good.

623
00:35:40,000 --> 00:35:43,400
So Sea Flex was born and CFLEX
does just that.

624
00:35:43,400 --> 00:35:48,360
This material, we work with our
U supply chain who works with

625
00:35:48,400 --> 00:35:52,360
Oceanworks, a third party
certifier who ensure that people

626
00:35:52,360 --> 00:35:56,240
are being paid well, safe
environment to harvest jugs,

627
00:35:56,320 --> 00:35:58,920
plastic remnants.
We get them all back to the

628
00:35:58,920 --> 00:36:01,480
United States where they're
cleaned, chipped into very small

629
00:36:01,480 --> 00:36:04,440
parts and then super heated to
melt.

630
00:36:04,440 --> 00:36:06,320
So all contaminants are wiped
out.

631
00:36:06,320 --> 00:36:08,200
Everything is clean.
And remember this is an FDA

632
00:36:08,200 --> 00:36:10,880
compliant process.
We blend that.

633
00:36:10,880 --> 00:36:13,000
I said 15%, I'm sorry, it was
12%.

634
00:36:13,000 --> 00:36:18,640
We blend 12% of the ocean bound
plastic with our Zogaflex and we

635
00:36:18,640 --> 00:36:23,000
create this FDA compliant,
phthalate free, BPA free durable

636
00:36:23,000 --> 00:36:25,800
material called C Flex.
And that's what our Feast mats

637
00:36:25,800 --> 00:36:27,280
and our bowls and our mats are
made out of.

638
00:36:27,280 --> 00:36:31,640
Awesome.
So I'm looking on the website

639
00:36:32,520 --> 00:36:35,760
just to see what else there is
and I actually remember this

640
00:36:35,760 --> 00:36:41,680
from Was it 2 years ago?
Maybe at or three years ago.

641
00:36:41,840 --> 00:36:45,000
Anyway, it won like the best new
new.

642
00:36:45,000 --> 00:36:47,840
I don't remember what it was at
Super Zoo, the dog's best friend

643
00:36:47,840 --> 00:36:49,600
game which looked so cute to me
do.

644
00:36:50,360 --> 00:36:54,040
You want to talk about fun and
enrichment, I'm going to grab it

645
00:36:54,040 --> 00:36:55,720
right here because it's right
next to me.

646
00:36:55,720 --> 00:36:58,960
So the dog's best friend game.
This is awesome.

647
00:36:58,960 --> 00:37:02,280
So this is really, really fun.
It's it's welcoming your dad,

648
00:37:02,280 --> 00:37:05,160
your dog to family game night.
And it did.

649
00:37:05,160 --> 00:37:07,280
It was two years ago won best in
show.

650
00:37:07,280 --> 00:37:09,800
What we have in this in the is a
game board really.

651
00:37:10,120 --> 00:37:12,360
You can see there's a bunch of
cards that you get to draw.

652
00:37:12,400 --> 00:37:14,240
There's cups to that are part of
the play.

653
00:37:14,240 --> 00:37:18,520
There's a squeaky bone and a die
so that it really is family game

654
00:37:18,520 --> 00:37:20,560
night.
There's nothing like it where

655
00:37:20,560 --> 00:37:22,800
you actually get to invite your
dog to play with you.

656
00:37:23,480 --> 00:37:27,200
And the whole idea here was
sitting with our boys around the

657
00:37:27,200 --> 00:37:29,600
table and and looking over at
Nico and being like, wouldn't it

658
00:37:29,600 --> 00:37:34,200
be fun if Nico got to play with
the family on game night?

659
00:37:34,960 --> 00:37:36,480
And that's the the birth of
this.

660
00:37:36,480 --> 00:37:38,680
This was from that idea and
people love it.

661
00:37:39,160 --> 00:37:42,560
So you draw a card and the cards
are funny and fun.

662
00:37:42,960 --> 00:37:45,160
They have a little bit of light
training, but it's not meant to

663
00:37:45,160 --> 00:37:47,560
be a training game.
It's meant to be fun, create

664
00:37:47,560 --> 00:37:50,040
laughter and joyful connection
with your dog.

665
00:37:51,000 --> 00:37:53,400
But of course in that play
there's not only bonding that

666
00:37:53,400 --> 00:37:56,080
happens, but there's a lot of
mental stimulation and some

667
00:37:56,080 --> 00:37:58,600
physical stimulation as well as
dogs got to solve problems.

668
00:37:58,600 --> 00:38:02,560
So we have scent games, we have
fetch games, we have maze games,

669
00:38:02,560 --> 00:38:06,080
they have to go around the cups.
We have games that the people

670
00:38:06,080 --> 00:38:07,920
have to play instead of just the
dog.

671
00:38:07,920 --> 00:38:10,080
So remember, the dog is
participant just like the human

672
00:38:10,080 --> 00:38:11,200
is.
Yeah.

673
00:38:11,880 --> 00:38:15,240
And so our roles become one and
the same as we work through this

674
00:38:15,240 --> 00:38:17,040
game.
So if you don't like a card, if

675
00:38:17,040 --> 00:38:19,560
it's too hard, set it aside,
draw the next card.

676
00:38:19,560 --> 00:38:22,680
And then at the end of the game,
you get a certain number of

677
00:38:22,680 --> 00:38:25,160
points for each card for the
difficulty, and you have a light

678
00:38:25,160 --> 00:38:27,240
competition on who won the most
points.

679
00:38:27,240 --> 00:38:28,440
But it's meant to be really,
really fun.

680
00:38:29,120 --> 00:38:32,320
Yeah, it looked really, really
cute and really fun, and I

681
00:38:32,320 --> 00:38:33,960
wanted to make sure we included
it today.

682
00:38:34,480 --> 00:38:35,120
Thank you.
Justin.

683
00:38:36,440 --> 00:38:40,280
One thing that I I mentioned at
the beginning and we haven't

684
00:38:40,280 --> 00:38:43,720
really talked about yet, but
what is a certified B

685
00:38:43,720 --> 00:38:47,000
Corporation?
So that's a great question.

686
00:38:47,000 --> 00:38:49,640
There's been this movement
that's happening for the last

687
00:38:49,760 --> 00:38:53,960
nearly 20 years to look not only
at the product or the materials

688
00:38:53,960 --> 00:38:56,600
a company makes, but more
importantly about the whole

689
00:38:56,600 --> 00:38:58,440
company.
So think of it this way.

690
00:38:58,440 --> 00:39:01,320
We talked about organic.
You can have organic coffee,

691
00:39:01,600 --> 00:39:04,360
it's better for the planets
raised organically, but how does

692
00:39:04,360 --> 00:39:07,080
the company treat its employees?
How well run is the company?

693
00:39:07,080 --> 00:39:10,040
We don't know.
So the shift is away from just

694
00:39:10,040 --> 00:39:13,960
certifying a product to a whole
company.

695
00:39:13,960 --> 00:39:15,720
And that's what the B Corp
movement is all about.

696
00:39:15,720 --> 00:39:19,040
How do you certify with a third
party rigorous assessment that a

697
00:39:19,040 --> 00:39:22,160
business is more than just good
marketing that actually has the

698
00:39:22,160 --> 00:39:24,800
proof behind how it treats its
workers, how it treats the

699
00:39:24,800 --> 00:39:29,680
environment, its employees,
sorry, its customers and its

700
00:39:29,680 --> 00:39:31,880
community.
And when you put those areas of

701
00:39:31,880 --> 00:39:35,720
focus under a certification, you
achieve a certain rating based

702
00:39:35,720 --> 00:39:37,400
on how you perform as a
business.

703
00:39:37,400 --> 00:39:40,640
You submit this to a third party
and then they give you feedback

704
00:39:40,640 --> 00:39:42,840
on that and they help you
understand if you pass.

705
00:39:42,840 --> 00:39:46,560
What I love about it is it
separates, again, good companies

706
00:39:46,560 --> 00:39:48,200
from those who are just good at
marketing.

707
00:39:48,800 --> 00:39:52,880
And Westpaw became certified as
AB Corp in 2013.

708
00:39:53,840 --> 00:39:55,480
We were the industry's first
certified B Corp.

709
00:39:55,480 --> 00:39:58,440
It was very early in the
movement and we've been very

710
00:39:58,440 --> 00:40:01,640
active both in the pet industry
and in Montana and around the

711
00:40:01,640 --> 00:40:04,800
world and getting more
businesses to certify as B Corp

712
00:40:04,800 --> 00:40:08,600
because we believe it's all
about people using business as a

713
00:40:08,600 --> 00:40:11,640
force for good.
And and so the B Corp movement

714
00:40:11,640 --> 00:40:15,120
has grown tremendously since we
were one of the first few 100

715
00:40:15,440 --> 00:40:18,280
and now there's over 10,000 B
Corps worldwide.

716
00:40:19,600 --> 00:40:23,440
Yeah, I remember back when I was
buying all the bed, like little

717
00:40:23,440 --> 00:40:26,600
cards would come with them
talking about how you had

718
00:40:26,600 --> 00:40:30,920
people, local people in Montana
coming into the factory.

719
00:40:30,920 --> 00:40:33,520
Like basically by purchasing
this bed, you're keeping these

720
00:40:33,520 --> 00:40:37,360
people like who was sewing this
bed and who sewed this part?

721
00:40:37,360 --> 00:40:41,040
And where like I, I loved
getting those little like cards

722
00:40:41,040 --> 00:40:44,480
because it made me not only feel
good about like I bought this

723
00:40:44,520 --> 00:40:48,040
really cool bed for my pet, but
like I know who's making.

724
00:40:48,040 --> 00:40:50,400
I don't know who's making it,
but I like, I kind of felt like

725
00:40:50,400 --> 00:40:52,680
I knew who was making it, which
was really fun.

726
00:40:53,760 --> 00:40:56,800
I think when we humanize
business, when we think about

727
00:40:56,800 --> 00:41:00,520
there's actual people who grow
our food, there's actual people

728
00:41:00,520 --> 00:41:04,800
involved in sewing a toy or
molding a toy or shipping that

729
00:41:04,800 --> 00:41:07,240
box.
When we humanize business, it

730
00:41:07,240 --> 00:41:11,480
brings our world closer together
and I think it brings real value

731
00:41:11,840 --> 00:41:16,040
to what we spend our money upon.
Yeah, for sure.

732
00:41:16,040 --> 00:41:20,400
So with W paw, there are lots of
different things that we could

733
00:41:20,400 --> 00:41:22,440
be doing with our pets, with our
dogs.

734
00:41:22,440 --> 00:41:26,120
Love that.
Like I feel like I've obviously

735
00:41:26,120 --> 00:41:28,400
you've been around a lot longer
than than I have been a

736
00:41:28,400 --> 00:41:31,320
customer, but in the time that
I've been a customer, there's

737
00:41:31,320 --> 00:41:33,480
been just a whole lot of
changes.

738
00:41:33,480 --> 00:41:35,800
And it seems like you're really
just trying to kind of narrow

739
00:41:35,800 --> 00:41:40,800
down and be like the best you
can be at what is most important

740
00:41:40,800 --> 00:41:42,480
to the, you know, the company
values.

741
00:41:42,480 --> 00:41:45,120
And I and I love that very much
and that you're bringing

742
00:41:45,160 --> 00:41:47,040
quality.
Again, like I said at the

743
00:41:47,040 --> 00:41:49,520
beginning, you're not just
bringing more products into the

744
00:41:49,520 --> 00:41:52,200
marketplace, you're actually
bringing quality products into

745
00:41:52,200 --> 00:41:58,120
the marketplace, which for me is
like you just said earlier, you

746
00:41:58,120 --> 00:42:02,120
might spend a little bit more,
but it's going to last you so

747
00:42:02,120 --> 00:42:04,840
long.
It's going to last your dog so

748
00:42:04,840 --> 00:42:07,400
long.
I just, I just love everything

749
00:42:07,400 --> 00:42:12,080
you're doing and appreciate the
why behind it all.

750
00:42:12,080 --> 00:42:13,440
And all of that's on your
website too.

751
00:42:13,440 --> 00:42:16,600
If people want to go and like,
and you have all of these

752
00:42:16,960 --> 00:42:21,480
products in what was it like
7500 stores or something like

753
00:42:21,480 --> 00:42:24,600
that?
Where can people, like I just

754
00:42:24,600 --> 00:42:27,720
said, people can go to your
website and read more about you,

755
00:42:27,720 --> 00:42:30,760
about the company, but then how
do they actually find the

756
00:42:30,760 --> 00:42:33,120
products?
Well, one way is to go to

757
00:42:33,120 --> 00:42:36,920
westpaw.com and look at our
retailer locator, which is has a

758
00:42:36,920 --> 00:42:38,840
lot of our retail locations are
listed on there.

759
00:42:38,840 --> 00:42:41,320
And and what we've tried to do
over the years is, is

760
00:42:41,320 --> 00:42:43,840
thoughtfully grow our
partnerships with independent

761
00:42:43,840 --> 00:42:47,880
retailers, with pet specialty
chain stores and try to get our

762
00:42:47,880 --> 00:42:49,680
product available on Internet as
well.

763
00:42:49,680 --> 00:42:52,920
And over those many years, we've
just performed some incredible

764
00:42:52,920 --> 00:42:54,840
partnerships.
We're just so grateful for the

765
00:42:54,840 --> 00:42:56,640
retailers who've been with us
and continue to grow with us

766
00:42:56,640 --> 00:42:59,240
over all these years in major
markets throughout the United

767
00:42:59,240 --> 00:43:02,400
States would carry W paw and our
dealer retailer locator would

768
00:43:02,400 --> 00:43:05,680
help help guide somebody there.
And so of course, if they want a

769
00:43:05,680 --> 00:43:08,840
quick look westpaw.com if they
want to see online and we supply

770
00:43:08,840 --> 00:43:11,560
the large Amazon, the Chewy's as
well.

771
00:43:11,600 --> 00:43:14,040
I would start always
recommending like your local

772
00:43:14,040 --> 00:43:17,360
store, right, go in and and
visit them, support the local

773
00:43:17,560 --> 00:43:19,840
customers.
And we just have over the years

774
00:43:19,840 --> 00:43:22,320
also expanded internationally.
So we're now in over 40

775
00:43:22,320 --> 00:43:25,200
countries and we have thousands
of stores internationally that

776
00:43:25,200 --> 00:43:27,280
carry our product that are all
made right here in Montana.

777
00:43:28,160 --> 00:43:31,680
That's amazing You don't hear
about that much, so I appreciate

778
00:43:31,680 --> 00:43:33,600
that.
And it's, it's interesting as we

779
00:43:33,600 --> 00:43:36,680
think about what's, what were
the opportunity to grow is for

780
00:43:36,680 --> 00:43:39,200
this industry, right.
We, we know that nutrition will

781
00:43:39,200 --> 00:43:40,600
be a big part of our future
growth.

782
00:43:40,720 --> 00:43:44,360
We think that we have both this
story around better nutrition

783
00:43:44,360 --> 00:43:47,080
for dogs, but also better for
ranchers and farmers on the

784
00:43:47,080 --> 00:43:48,480
planet.
And we think we can do that

785
00:43:48,480 --> 00:43:50,800
really well in our future.
And we see lots of innovation

786
00:43:50,800 --> 00:43:54,760
around new materials and new
toys and new ways of feeding

787
00:43:54,760 --> 00:43:57,360
coming down the pipeline.
So it's, it's always a fun thing

788
00:43:57,360 --> 00:44:00,200
here at West Palm where we get
to brainstorm with our team, a

789
00:44:00,200 --> 00:44:03,920
small family business, right?
So our team is all part of the

790
00:44:03,920 --> 00:44:05,240
brainstormer.
Like what's next?

791
00:44:05,240 --> 00:44:06,840
What do our customer need?
What are you hearing?

792
00:44:07,000 --> 00:44:09,440
How do we serve them better?
And and that's a really fun part

793
00:44:09,440 --> 00:44:12,200
of this business is that we get
to develop products that will

794
00:44:12,200 --> 00:44:14,320
help the future, which is cool,
Yeah.

795
00:44:14,920 --> 00:44:17,040
I love that I was going to ask
you what's next, but you kind of

796
00:44:17,040 --> 00:44:19,040
just.
Said jumped Jump.

797
00:44:20,040 --> 00:44:21,360
No, you're good.
You're good.

798
00:44:21,360 --> 00:44:25,480
I just thank you again for being
here and for helping to educate

799
00:44:25,480 --> 00:44:29,280
us about the why behind the
products that you're bringing to

800
00:44:29,280 --> 00:44:32,160
pet parents.
That's my favorite part of the

801
00:44:32,160 --> 00:44:35,960
story is, is the why.
And because it's not just, oh, I

802
00:44:35,960 --> 00:44:38,080
want to make money, right?
Yeah.

803
00:44:39,680 --> 00:44:42,040
That's a part of it.
You need to to keep it going.

804
00:44:42,280 --> 00:44:45,680
But especially, you know, the
sustainability part is it's,

805
00:44:45,720 --> 00:44:50,040
it's so important for us to
think about today because like

806
00:44:50,040 --> 00:44:53,280
we've talked about so many times
already, it's everything we buy

807
00:44:53,280 --> 00:44:58,400
is anymore feels like it is so
cheap that it lasts, like a

808
00:44:58,400 --> 00:45:04,160
piece of clothing is going to
last you what, like 10-10 tin

809
00:45:04,200 --> 00:45:07,280
tin wash cycles.
And it's like everything just

810
00:45:07,280 --> 00:45:12,280
feels so temporary.
And I even with a lot of the

811
00:45:12,280 --> 00:45:15,640
products that I have for my
pets, it's like things get

812
00:45:15,640 --> 00:45:19,400
thrown out, things get, you
know, donated, things go away.

813
00:45:19,400 --> 00:45:23,600
But the Westpaw products have
been in my home longer than

814
00:45:23,600 --> 00:45:26,120
anything else I've had.
And I just really, really

815
00:45:26,120 --> 00:45:28,880
appreciate that so much.
So thank you so much for for

816
00:45:28,880 --> 00:45:30,920
being here and helping to
educate us about it.

817
00:45:31,560 --> 00:45:34,080
Jessica, thanks for all your
business that you product you

818
00:45:34,080 --> 00:45:36,360
bought from us over all these
years, all the good things

819
00:45:36,360 --> 00:45:39,760
you've been able to say about us
today and in the past for the

820
00:45:39,760 --> 00:45:42,640
referrals appreciate you and
your work helping educate pet

821
00:45:42,640 --> 00:45:44,000
parents today.
Thank you of.

822
00:45:44,640 --> 00:45:47,520
Course and guys, thank you so
much for being here.

823
00:45:47,800 --> 00:45:51,760
I know next week we're going to
have an incredible new guest for

824
00:45:51,760 --> 00:45:53,160
you.
I hope you appreciate it.

825
00:45:53,160 --> 00:45:54,680
Everything we brought to you
today.

826
00:45:54,680 --> 00:45:58,040
I know you do because you're
here and you listen to me talk

827
00:45:58,040 --> 00:46:01,520
about all of this every single
week about how we can help your

828
00:46:01,520 --> 00:46:05,920
pets be healthier and happier.
And with that, I'm just going to

829
00:46:05,920 --> 00:46:08,840
say thank you from me and from
Spencer this week.

830
00:46:08,840 --> 00:46:11,920
Please give your pets some extra
love and I will talk to you next

831
00:46:11,920 --> 00:46:12,040
week.