229. Behind the Label: Big Brands Go “Fresh,” Synthetics Already Causing Harm
Big Pet Food went “fresh” in 2025—but is it fresh or just fresh spin? Lauren from Girls Gone Raw joins me to unpack the year: acquisitions, new gently-cooked lines, and the synthetic additives already backfiring in big-box “fresh” foods. We break down what to watch for on labels, how to spot real food vs. marketing, and smarter upgrades you can make today.
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Owner/Founder Girls Gone Raw Pet Health
Girls Gone Raw was started by a girl with an uncontrollable passion for pets and all things natural. By combining this love with extensive research, we began making organic supplements and treats for pet and their humans around Ohio. Lauren's background in zoo & wildlife medicine and husbandry helped to shape the business to where it is now. At Girls Gone Raw, we focus on the best species appropriate nutrition and enrichment we can give our pet carnivores! Education is key to empowering pet parents to keeping their pets as happy and healthy as possible, for as long as possible.