230. Year-End With Billy Hoekman + Green Juju's Probiotics
Year-end, no fluff. Billy Hoekman joins me to unpack what actually changed in pet food 2025—big brands piling into “fresh,” label games to watch, and what still doesn’t add up. Then we dig into Green Juju’s new food-based probiotics—what they are, why they hit different than capsules/powders, real-world signs they’re working (stool, skin, resilience), and simple ways to use them daily or in pulses. We wrap with a quick Extras sneak peek—where these toppers fit (and where they don’t). Fast, practical, and built to help you feed smarter in 2026.
🐶 🐱 Nutrition & Holistic Health Consults: https://www.wildwellnesspet.com/collections/consultations
🐶 Get to the root cause with the Wild Wellness Bioenergetics at-home testing kit: https://www.wildwellnesspet.com/products/bioenergetic-sensitivity-testing-for-dogs-full-scan-wild-wellness-powered-by-pet-medella
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Vice President of Nutrition and Communication
Billy Hoekman is Vice President of Nutrition and Communication for Green Juju. He is involved in formulation, product development, working with farmers, science education, and sales and marketing. He participates frequently in expert panels and speaks nationally and internationally in venues ranging from universities and conferences to public libraries. He also serves on the board of directors for multiple organizations, attends AAFCO meetings, and has numerous published articles. He is a trusted pet health advocate that specializes in turning hard to understand nutrition concepts into plain English. He lives in Lancaster Pennsylvania with his wife, their daughter Maple, and their dog Huckleberry.