230. Year-End With Billy Hoekman + Green Juju's Probiotics

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It's time to rethink how we
raise our pets.

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A reset to naturally healthy
dogs and cats.

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My name is Jessica.
I'm a certified professional

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canine nutritionist, raw
nutrition certified for dogs and

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cats, a holistic pet health
coach, the founder of Wild

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Wellness Pet, and the host of
the Pet Parenting Reset podcast,

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where every pet deserves the
absolute best and every pet

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parent is welcome.
Learn from the best holistic and

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integrative experts in
veterinary medicine and

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nutrition every Tuesday right
here on this podcast or get

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individualized help with your
pet through one-on-one

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consultations and take a deep
dive into the root cause with

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the Wild Wellness Bioenergetics
at Home test kit.

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If you've been feeling like
there has to be something more,

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something better, a better way
to raise healthier pets, welcome

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to the Pet Parenting Reset.
I decided that today's guest

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doesn't need an introduction
because he's been on the podcast

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so many times, he might as well
be an honorary Co host.

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So for those of you who are new
here, my name is Jessica.

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This is the pet parenting reset.
And I have Billy Hookman with us

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again today.
If you don't know who Billy is,

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that you're living under a rock,
but he is the vice president of

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nutrition and communications for
Green Juju.

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Thank you for being back on the
show, Billy.

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So I'm always happy to come on
and discuss all things nerd and

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nerd related.
Nerd and nerd related, which is

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why I guess you got the new
haircut because you are.

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If anybody is watching the
video, Billy is in prison

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apparently.
Yeah, I did.

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I I did just get my haircut, so
I appreciate you noticing that.

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But every time the every time
the my hair person's like, So

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what are we doing?
I'm always like the same thing

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you do every time.
I never know how to answer that

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question.
So here we are.

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It's a pinky and the green
episode.

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So I I did I showed you like all
of my notes that I have for

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today's episode.
But we I'm we're just going to

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do like a wrap up of the year
because this is going to air at

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the end of the year for 2025.
And boy, what a year 2025 has

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been.
But before I kind of decided

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like what I actually wanted to
talk about, I went to ChatGPT.

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Like this was when we first
booked this recording.

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And I was like, what the heck am
I going to talk to Billy about?

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Because I've had him on so many
times.

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And I just want you to to, to
hear like the opening line of

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what my chat said to me.
It says let's actually use Billy

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for what he is The Walking
encyclopedia of pet food

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formulation and sourcing.
That's at least robots think I

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know things, so that's exciting.
That's hey, that's I'll take it.

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You know a compliment from
anyone, including a robot and

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AI.
You know is is a thing so I will

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take it.
I mean, I do have my GPT is is

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very customized and it speaks to
me in a very certain way and it

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knows a lot about me and about
my guests because I program it

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that way because I want it to be
able to help me in certain ways.

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I will say I'm not using
anything that it gave me other

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than that first line, but I
really just wanted to talk.

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So we are going to talk about
the extras line that Green Juju

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has announced for.
Hopefully it will be out in

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2025.
We'll see.

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We know that like with small
manufacturers, things happen and

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sometimes the timelines don't
line up exactly to where you

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want them to be.
We're going to talk about that,

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but we're going to talk about
some other things first,

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including that cute little
bracelet that you have, because

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Maple makes you so many cute
little bracelets.

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It's by, you know, the number 14
year old designer in

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Pennsylvania.
She it was actually funny

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because I told her she made me,
this is like a fall themed 1,

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you know, and she was like, I
was like leaving on a trip to

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Europe.
And I was like, hey, I'll wear

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this every day so I can think of
you.

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And she was like, you don't have
to wear it every day, just like

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whenever you want to.
Sounds like, OK, I guess we're

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at this stage already.
So.

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But yeah, I know I I will.
As long as she wants me to wear

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jewelry she makes, I will be
wearing it.

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She has a little Spitfire on
your Instagram, that's for sure.

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Well, I was going to bring this
up later, but let's go ahead.

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Since you just brought up going
to Europe, I am curious how that

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talk went.
It was good.

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It was really cool to be so.
It was kind of like coming full

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circle because I was actually
asked to speak at that

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conference in 2020, but it
didn't happen because of COVID.

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So I did speak there, but it
was, you know, from my house,

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which, you know, was not the
same experience as getting as

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going to England at the time.
So and then I was actually going

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to go to the conference and not
as a speaker in a couple years

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ago.
And my dad passed away a couple

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weeks before that.
So I was kind of half expecting

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there to be some sort of like
cataclysmic event that way, you

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know, prevented me from from
going to the the conference.

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But my first take away was it
was it was really nice to be

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around sort of the faction of
people that we see here, You

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know, the people who speak
places, the, the, you know,

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educators and media people like
yourself, you know, the, the

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people we see at Super Zoo and
all that kind of stuff, but a

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totally different group of
people.

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So it was really nice to connect
with basically what what was

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like the European version and,
you know, become friends with

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those people.
And so even outside of the talk,

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just, you know, being able to
connect with them and eat with

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them and go to the beach with
them.

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That kind of stuff was really
cool.

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And just kind of differing
perspectives on on a whole list

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of things.
But then also, you know, seeing

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my friends who I respect
immensely, like, you know, Jay

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and Adrian, but you crazy cat
ladies and Rita and Rita's

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partner Heather, who makes fun
of me and rips on me all the

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time.
However, she's from Minnesota

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and as a Vikings fan, so we
don't have to take anything she

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says seriously at this point.
I hope she hears that.

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But so going into the talk
portion of it.

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So what I talked about was kind
of innovation and in, in, in a

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lot of ways related to Kelly and
what she's done and also the

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mindset we do in, in sort of how
we do our products.

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Not because I wanted didn't
necessarily talk about our

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products, but because I wanted
to talk about the mindset of

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doing new things versus the
status quo, which is kind of

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what you see in formulation and
pet food all the time.

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And so it was cool.
It was, it was nice to be able

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to, you know, share a lot about
fermentation and cultures and,

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and to go down that road.
And then, you know, it was kind

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of interesting because the
president of the Raw Feeding

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Veterinary Society, Nick
Thompson, was in Lancaster

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yesterday.
We got to go to one of our goat

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farms and hang out.
I got to give him some of our

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probiotics so he could add that
to his key for culture because

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he had gotten kind of like the
the rundown of how that culture

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works and that kind of thing.
So, you know, it's nice to be

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able to to make that connection
and know that like there are

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inroads there.
And then also talk to the

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definitely talk to some of the
vets there about running some

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case studies with, you know, our
probiotics and that kind of

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stuff because the more
information we can get the

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better in relation to that.
And so I think possibly also

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cooking up some speaking next
year in Europe as well, which

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you know, will be something I
don't like 8 hour flights, but

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if I think it's worth it, you
know, to do that, I also have to

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play my travel pretty closely
because I travel a lot.

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And so, you know, I try to make
it as efficient as possible so I

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can be home as much as possible.
So, but, you know, being able to

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connect with some of those
people and some of the cool

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research coming out of Europe
specifically, you know, being

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able to kind of piggyback off
that or partner with those

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people.
Oh, and I did also get to know

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Doctor Tobias as well.
And I, I hadn't met him before,

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but we've never really gotten a
chance to talk.

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And so got to sit down with him,
go to the beach with him at a

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group of people.
So it was nice to be able to

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connect with him and you know,
because it's just someone who

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I've, we, we run in the same
circles for many years and have

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never actually got to talk so.
Well, you mentioned some of the

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research coming out of Europe.
Is there anything you can talk

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about specifically?
Just some a lot, some of the

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stuff you may have talked about
previously coming out of

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Helsinki, Doctor Anna was there
at the conference and did some

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speaking on that, on some of
that stuff specifically.

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But some of the stuff they've
done with like inflammation

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markers, the study that I think
Karen Becker highlighted

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recently with, you know, some of
the, I think it was, it was

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terriers that they did on raw
diets.

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And they also did a group on
processed diets, kibble diets

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and, and did measured markers
between cholesterol and some

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other of those factors to see,
you know, where they would kind

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of hit in those markers.
And I think those are important

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studies.
I do think it's interesting that

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as soon as a study like that
comes out, the the discrediting

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crew comes about and then tries
to, you know, minimize those

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findings.
But even if it's like a start,

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it's still a really, really good
start.

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So I think Dog risk is doing
some really interesting things

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and you know, I would look
forward to, you know, sharing

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more of our information with
them and that kind of stuff

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because we're, we're getting
ready to do some cool stuff.

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I think I can say this because
it's going to come out later

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anyway when we would have
already like done all the

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participants and stuff.
But we did pivot back to the

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probiotics for our for our
upcoming study with independent

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pet Labs.
So we are working on that.

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So that will be very exciting to
show some of the factors and

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some of what's happening.
Real, What I like about

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innovative pet labs is it's like
real, real world results.

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You know, they're measuring a
lot of interesting things

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outside of even just being like
the gut microbiome, right?

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The the bacterial makeup of the
gut microbiome.

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So excited to do that and be
able to, you know, add that to

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the to the growing body of, of
research out there that is

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happening with fresh foods and
you know, that kind of thing.

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You brought up the
disinformation crew and I want

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to put a pen in that because I
want to come back to that.

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But one of the things and one of
the reasons why I wanted to ask

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you about the talk at the Raw
Feeding Veterinary Society is

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because one, this is a year end
wrap up podcast.

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So I kind of want to cover some
of the highlights throughout the

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year in the pet community and
the what I like to call the

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healthy pet community.
Although I think what did what

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Lauren from Girls gone raw and
we're trying to change it to the

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crunchy pet community.
I don't know.

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We'll, we'll, we'll stick with
healthy pet for the time being,

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but I like crunchy too.
The one of the the things that I

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have started noticing that I
want to try to do my best to

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make some changes with moving
into 2026 and this kind of your

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talk at the Raw Feeding
Veterinary Society made me think

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about it more.
I'm curious, like, do you still

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have opportunities or do you
seek out opportunities to speak

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in front of groups of people who
may not be as like minded as we

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are?
Because I think in our society

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where like where we are today,
like that's getting harder and

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harder.
And it's something I want to try

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to lean into a little bit more
in 2026.

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And I'm trying to figure out
like, how do we do that?

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Well, I feel like I, I used to
do that more because there's

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always, there are opportunities
that like, you know, veterinary

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colleges, especially, you know,
students inviting you, that kind

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of thing.
So I feel like I used to do that

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more.
Interesting.

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I actually used to like do some
like, I guess guest teaching at

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this and here in Pennsylvania at
this local college who did a

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veterinary technician class and
I would go in and talk a couple

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days out of the semester and,
and that was definitely a mixed

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group of people.
We have definitely thought about

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doing some more of the maybe
eventually Doctor Keith

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00:13:13,520 --> 00:13:17,120
Weingart, who's the veterinarian
at Green Juju and I doing some

225
00:13:17,120 --> 00:13:20,720
more of the conventional vet
shows.

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But it's just, you know, it
always depends on resources and

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time and money.
And sometimes when it gets down

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00:13:27,320 --> 00:13:31,600
to it and you're, you're
shifting between education and

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00:13:31,600 --> 00:13:34,240
running a business and that kind
of thing, you, you have to

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prioritize, you know, the things
that will grow you and help more

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animals.
So that's definitely a

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possibility in the future.
I remember years and years ago

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going to a vet conference, this
is, I mean, I don't even, this

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00:13:50,280 --> 00:13:53,400
might be like 2014 or something
like that, but going to a vet

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00:13:53,400 --> 00:13:56,920
conference in Florida with my
then boss Jacqueline at the

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time.
And, and we were there four days

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00:13:58,760 --> 00:14:02,480
and I bet under 10 people talked
to us the entire time we were

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00:14:02,480 --> 00:14:04,520
there.
So it's just like us working on

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our computers while we were
doing that.

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But I mean, I'm definitely open
to the the speaking

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00:14:09,320 --> 00:14:12,520
opportunities.
I feel like, you know, next year

242
00:14:12,520 --> 00:14:15,320
is going to definitely be more
condensed when it comes to the

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00:14:15,320 --> 00:14:19,960
speaking stuff, at least the big
error speaking stuff.

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00:14:20,560 --> 00:14:25,680
You know, when you look at Judy
Morgan's event being a 2027, I

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00:14:25,680 --> 00:14:30,400
think there's some other things
cooking, but I think we were in

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00:14:30,400 --> 00:14:35,520
like a trend of like there was a
bunch of summits and then now

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00:14:35,520 --> 00:14:38,360
they're kind of tapering off.
And so we'll see where that goes

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as far as a like minded people
go.

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00:14:40,200 --> 00:14:41,960
But yeah, it'll be interesting
to see.

250
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I don't know.
The the other thing about that

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00:14:44,320 --> 00:14:49,360
too is like outside of
veterinary conferences, like

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00:14:49,800 --> 00:14:57,840
the, the, the summits that are
on the, the help, the what's the

253
00:14:58,000 --> 00:14:59,480
word?
I'm like before I lost my trade,

254
00:14:59,480 --> 00:14:59,880
though.
Oh yeah.

255
00:15:00,160 --> 00:15:03,200
The summits that are on the
holistic side, those don't

256
00:15:03,200 --> 00:15:06,520
really exist on the other side
unless it's a veterinary thing,

257
00:15:07,080 --> 00:15:09,280
right?
It's not like there's a

258
00:15:09,280 --> 00:15:13,200
conference where they were like
people who are really passionate

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00:15:13,200 --> 00:15:19,120
about nutrition have stopped at
like, oh, the highest amount of

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00:15:19,120 --> 00:15:21,040
education I can get is to feed
hills.

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00:15:21,600 --> 00:15:24,480
So what would you then learn at
that conference?

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00:15:24,480 --> 00:15:26,800
I guess you could go over like
new information from those

263
00:15:26,800 --> 00:15:31,320
companies or whatever it might
be, But so there's nothing

264
00:15:31,320 --> 00:15:34,120
really out there for that unless
it's the veterinary community.

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00:15:34,120 --> 00:15:37,840
And the veterinary community, at
least on my end, is not they

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00:15:37,840 --> 00:15:41,560
would be more interested in in
having a bad cum, I would guess,

267
00:15:41,760 --> 00:15:46,160
you know, because that's the
sort of like credibility they're

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00:15:46,160 --> 00:15:48,240
looking for.
And we understand that.

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One of the reasons we work with
Doctor Keith is 1.

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00:15:51,040 --> 00:15:55,560
He's an amazing person and he's,
he is also very like mindedly

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innovative, you know, and, and
thinking about those things, but

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00:15:59,720 --> 00:16:05,040
also like people want to know,
to know that veterinarians are

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00:16:05,040 --> 00:16:07,520
supporting what we're doing.
It's the reason why we have to,

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00:16:07,640 --> 00:16:10,520
you know, the vet program,
which, you know, we have over

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175 vets in our vet program now.
It's the reason why, you know,

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00:16:15,880 --> 00:16:18,160
Doctor Keith is we wanted to
work with him.

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00:16:18,160 --> 00:16:22,880
And so that's the long answer
for I don't know how many

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00:16:22,880 --> 00:16:27,080
opportunities they'll be.
That's OK.

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00:16:27,280 --> 00:16:29,760
I like long answers.
This is a podcast we're supposed

280
00:16:29,760 --> 00:16:32,800
to talk.
So going back to the

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00:16:32,800 --> 00:16:38,880
disinformation crew, one of the
more recent events of 2025 from

282
00:16:39,000 --> 00:16:41,280
when we're recording this at
least is fun.

283
00:16:41,280 --> 00:16:44,280
There's a huge trend.
I mean, we've seen like Purina

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00:16:44,280 --> 00:16:47,280
sales are down.
All of the big companies seem to

285
00:16:47,280 --> 00:16:52,280
be in some way, shape or form
trying to get into fresh food

286
00:16:52,280 --> 00:16:55,560
because they see like they're
losing money to it, even if it's

287
00:16:55,560 --> 00:16:59,160
a small amount of money, any
percentage wise to them, like

288
00:16:59,360 --> 00:17:01,600
obviously they don't want to
lose any percentage.

289
00:17:01,600 --> 00:17:04,040
They're trying to gain quarter
after quarter.

290
00:17:04,040 --> 00:17:06,480
So they're all getting into the
fresh food.

291
00:17:06,800 --> 00:17:10,079
Blue Buffalo just came out with
fresh food.

292
00:17:10,280 --> 00:17:12,880
Obviously, you know, we've had
farmer's dog around for a while,

293
00:17:12,880 --> 00:17:14,599
Nom nom Ollie, all of the
things.

294
00:17:14,599 --> 00:17:20,800
And so even though they are
starting to get into fresh food,

295
00:17:20,800 --> 00:17:25,680
I think was it Hills maybe
bought like a raw food company

296
00:17:25,680 --> 00:17:30,400
in Australia earlier this year.
Anyway, there, there's a lot

297
00:17:30,400 --> 00:17:33,840
going on there Even so, yeah, I
think it was it Prime 1.

298
00:17:33,880 --> 00:17:36,320
Is that an Australian Prime 100?
I don't know.

299
00:17:36,320 --> 00:17:43,000
Anyway, it it's, it's not like a
whole food balanced raw food.

300
00:17:43,000 --> 00:17:47,960
It's it's, it's raw meat and a
bunch of synthetics thrown in

301
00:17:47,960 --> 00:17:49,280
it.
So it's kind of right up their

302
00:17:49,280 --> 00:17:52,760
alley as far as, you know, their
business model.

303
00:17:53,040 --> 00:17:58,400
But then recently, you know,
there's all these headlines

304
00:17:58,400 --> 00:18:02,720
about fresh food causing urinary
issues in pets, which isn't the

305
00:18:02,720 --> 00:18:04,480
actual truth.
Those are just the headlines.

306
00:18:04,480 --> 00:18:06,720
It's one of the synthetic
ingredients that they're using.

307
00:18:07,840 --> 00:18:12,240
So one of the things that I've
asked a handful of people this

308
00:18:12,240 --> 00:18:13,680
year about.
And I'm just curious your

309
00:18:13,680 --> 00:18:16,960
thoughts as well.
This is a huge shift, especially

310
00:18:16,960 --> 00:18:20,280
for veterinarians.
If these huge pet food

311
00:18:20,280 --> 00:18:24,080
manufacturers that have been
telling veterinarians for

312
00:18:24,080 --> 00:18:28,040
decades and decades and decades
that this is the only way to

313
00:18:28,040 --> 00:18:31,720
properly feed an animal is with
our food, is with this dry food

314
00:18:31,720 --> 00:18:33,760
or this canned food.
And now they're getting into

315
00:18:33,760 --> 00:18:37,800
fresh food.
It's, it's going to, I feel like

316
00:18:37,800 --> 00:18:39,960
it's going to be really
difficult for them to go and

317
00:18:39,960 --> 00:18:42,480
say, oh, by the way, we also
have this fresh food.

318
00:18:42,840 --> 00:18:45,280
And so this isn't the only way
to feed anymore.

319
00:18:45,720 --> 00:18:49,000
I'm curious your thoughts on
this whole like big pet food

320
00:18:49,000 --> 00:18:53,480
moving into fresh food?
Yeah, I think it's just a

321
00:18:53,480 --> 00:18:55,960
natural evolution of the way
people do business.

322
00:18:55,960 --> 00:18:59,840
It's what you said, like your
business, nobody is OK with just

323
00:18:59,840 --> 00:19:02,080
making money.
You have to grow and grow and

324
00:19:02,080 --> 00:19:04,480
grow and grow and you have to
find those ways to do it.

325
00:19:04,920 --> 00:19:07,480
And so I think it was eventually
going to happen.

326
00:19:07,480 --> 00:19:10,320
I will say that the reason why I
was surprised about the thing in

327
00:19:10,320 --> 00:19:13,920
Australia with the raw food is
just because I would assume

328
00:19:13,920 --> 00:19:17,520
because everyone's going into
fresh food, you know, fresh,

329
00:19:17,640 --> 00:19:22,800
not, you know, cooked food, that
they would bypass that entirely

330
00:19:23,000 --> 00:19:26,640
to, to not deal with the risk
of, you know, having a raw food

331
00:19:26,640 --> 00:19:29,200
company, which I think most of
those companies will do, which I

332
00:19:29,200 --> 00:19:31,720
think is an interesting, the
most interesting part of the

333
00:19:31,720 --> 00:19:36,160
trend is most of those big
companies bypassed raw food

334
00:19:36,600 --> 00:19:38,000
because that's where the market
went.

335
00:19:38,200 --> 00:19:41,480
Gently cooked was introduced and
then people started to feed it

336
00:19:41,480 --> 00:19:43,760
and get really good results.
So it was right, you know,

337
00:19:43,840 --> 00:19:47,080
running parallel with raw food.
And so now a lot of these

338
00:19:47,080 --> 00:19:48,840
corporations like, Oh, we don't
have to take that risk.

339
00:19:48,840 --> 00:19:51,960
We can just do this and, and
cook it and it will be better.

340
00:19:51,960 --> 00:19:55,680
And it is better obviously, you
know, in, in less processing and

341
00:19:55,720 --> 00:19:59,920
and that kind of thing, but
better than, you know, I mean

342
00:19:59,960 --> 00:20:05,320
ultra processed food and so.
I think it's just a byproduct of

343
00:20:05,320 --> 00:20:07,520
that.
And I do think that like I think

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00:20:07,520 --> 00:20:11,240
honestly where the discussion
will go with with veterinarians

345
00:20:11,240 --> 00:20:13,600
generally will be like, well,
the reason we didn't support it

346
00:20:13,600 --> 00:20:15,240
was because it was small
boutique companies.

347
00:20:15,240 --> 00:20:19,160
But now that these larger
corporations that have the the

348
00:20:19,160 --> 00:20:22,080
ability to do more science
backed research are making it

349
00:20:22,080 --> 00:20:28,520
weak, trusted and OK, then I
guess the ultimate end goal

350
00:20:28,520 --> 00:20:30,920
there is more animals will be
healthy, right?

351
00:20:30,920 --> 00:20:33,880
Because you know, you bring up
it's a raw food with just

352
00:20:33,880 --> 00:20:38,560
solicit synthetic vitamins.
That's not ideal, but at least

353
00:20:38,560 --> 00:20:42,960
it's low in carbohydrates and
you know an animal will have a

354
00:20:42,960 --> 00:20:44,960
better metabolic reaction to
that.

355
00:20:44,960 --> 00:20:49,400
So, you know, you take the as
good as you can with the bad and

356
00:20:49,480 --> 00:20:56,160
kind of like move from there,
but it's still just isn't those,

357
00:20:56,160 --> 00:20:59,120
those large corporations just
aren't conducive to any sort of

358
00:20:59,120 --> 00:21:02,120
real innovation because there's
so many steps you have to take

359
00:21:02,120 --> 00:21:03,960
to put things out.
There's so many people you have

360
00:21:03,960 --> 00:21:05,040
to go through.
There's so many.

361
00:21:05,320 --> 00:21:10,440
You know, it's kind of, it's
kind of like just in general,

362
00:21:10,440 --> 00:21:13,600
like if, if you have 100 pet
stores, it's going to take you a

363
00:21:13,600 --> 00:21:18,440
lot longer to introduce a new
brand of food versus if you have

364
00:21:18,840 --> 00:21:21,560
one or two or three, you can
kind of move on much quicker.

365
00:21:21,960 --> 00:21:25,080
And so that's where I think we
play a bigger, we play a big

366
00:21:25,080 --> 00:21:29,720
role as a small company in that,
you know, it's whatever Kelly

367
00:21:29,720 --> 00:21:33,400
and I think is cool.
We, we just can do it, which is

368
00:21:33,400 --> 00:21:36,160
like, you know, a small
percentage of the ideas because

369
00:21:36,160 --> 00:21:38,760
I think a lot of times they're
like, no, we're not doing that

370
00:21:38,760 --> 00:21:43,560
whenever I, you know, break up
something so, so.

371
00:21:43,800 --> 00:21:47,320
Speaking of Speaking of, what
are you currently obsessed with?

372
00:21:49,000 --> 00:21:49,720
What am I?
What?

373
00:21:50,720 --> 00:21:52,120
What are you currently obsessed
with?

374
00:21:52,120 --> 00:21:54,360
What are you working on?
What are you like doing in your

375
00:21:54,360 --> 00:21:58,680
kitchen that your wife hates?
Well, I can, it's always a fine

376
00:21:58,680 --> 00:22:00,960
line I walk between what I what
I can.

377
00:22:01,680 --> 00:22:03,920
That's a great question.
What up like nutritionally?

378
00:22:03,920 --> 00:22:12,800
What am I obsessed with?
It's a good honestly, most

379
00:22:12,800 --> 00:22:18,960
currently we're working, I can't
I can't say it.

380
00:22:18,960 --> 00:22:22,080
We're working behind the scenes,
not on a new product, but on

381
00:22:22,080 --> 00:22:28,960
something I'm most I'm most the
thing that I thought of recently

382
00:22:28,960 --> 00:22:33,400
that I just want to explore more
is so we put out and we talked

383
00:22:33,400 --> 00:22:35,400
about this because this is the
year end review.

384
00:22:35,960 --> 00:22:38,960
We put out probiotics this year,
which we've had tremendous

385
00:22:38,960 --> 00:22:42,000
results with which I just am I'm
so excited about.

386
00:22:42,640 --> 00:22:47,240
But we're working on something
behind the scenes and I was kind

387
00:22:47,240 --> 00:22:50,880
of like looking at like what the
what the medicinal value of some

388
00:22:50,880 --> 00:22:54,320
of these things are in, in
specific conditions that dogs go

389
00:22:54,320 --> 00:22:58,160
through.
And I thought of like kind of a

390
00:22:58,160 --> 00:23:00,840
new way to to think about these
probiotics.

391
00:23:00,840 --> 00:23:03,240
And I think it puts it into
perspective to people.

392
00:23:03,240 --> 00:23:06,040
And I was like, OK, if we can
get this messaging down, I

393
00:23:06,040 --> 00:23:11,160
really think that it helps in
that that messaging was so we

394
00:23:11,160 --> 00:23:14,000
know we had to get across like
it's the food without the food.

395
00:23:14,000 --> 00:23:15,760
We, you know, it's the whole
food culture.

396
00:23:15,760 --> 00:23:18,280
We took out the food, we did the
whole thing and we had to get

397
00:23:18,280 --> 00:23:21,040
that across to people.
But what I'm really interested

398
00:23:21,040 --> 00:23:26,080
in is the ideal microbial
environment that our dogs and

399
00:23:26,080 --> 00:23:30,640
cats should have that we take
away from them through many

400
00:23:30,640 --> 00:23:33,760
different things, through
environment, through food,

401
00:23:34,000 --> 00:23:36,200
through chemicals, through all
these different things.

402
00:23:36,760 --> 00:23:41,000
And so a really cool way to
think about our probiotics is

403
00:23:41,000 --> 00:23:47,600
like a farm is raw milk is the
initial environment that you

404
00:23:47,600 --> 00:23:52,560
inherit from your mother as far
as your microbial environment,

405
00:23:52,560 --> 00:23:54,920
your microbial influx every
single day.

406
00:23:54,920 --> 00:23:58,560
And then eventually we diminish
that through their environment.

407
00:23:58,920 --> 00:24:04,480
So farm restores that initial
microbial environment and soil

408
00:24:05,040 --> 00:24:10,520
and then those dogs go and they
live in the forest and they live

409
00:24:10,520 --> 00:24:14,120
in the wild and then they are in
nature's microbial environment

410
00:24:14,120 --> 00:24:16,840
and we take that away from them
as well, which I think is a

411
00:24:16,840 --> 00:24:21,320
handicap.
So soil restores that natural

412
00:24:21,400 --> 00:24:25,200
nature's microbial environment.
And then the other thing that

413
00:24:25,200 --> 00:24:28,640
happens too, and we deal with
this all the time is because we

414
00:24:28,640 --> 00:24:32,200
don't have either two of those
natural microbial environments,

415
00:24:32,520 --> 00:24:34,920
yeast balance goes way off
kilter.

416
00:24:35,480 --> 00:24:40,040
And so leaf restores a natural
balance of yeast.

417
00:24:40,040 --> 00:24:44,160
So in thinking about these
probiotics, I'm like, when you

418
00:24:44,160 --> 00:24:48,240
rotate through all three of
these, you're restoring those

419
00:24:48,240 --> 00:24:50,560
microbial balances every time
you do it.

420
00:24:50,760 --> 00:24:52,800
And that's where where the
importance comes to like

421
00:24:52,800 --> 00:24:56,720
rotating through them.
Like when I use them

422
00:24:56,720 --> 00:25:00,600
specifically for my own dog, I
use soil every single day and

423
00:25:00,600 --> 00:25:02,200
then I rotate between the other
two.

424
00:25:02,360 --> 00:25:05,640
So Monday would be soil and
farm, Tuesday would be soil and

425
00:25:05,640 --> 00:25:07,840
leaf.
And that's where I'm, I'm

426
00:25:08,720 --> 00:25:12,280
constantly giving that microbial
environment of living outside.

427
00:25:12,840 --> 00:25:16,960
But then also the other two
have, you know, equal amounts of

428
00:25:16,960 --> 00:25:19,840
healthy yeast.
And so I'm rotating between the

429
00:25:19,840 --> 00:25:22,400
other two to also restore those.
And even if you just rotate it

430
00:25:22,400 --> 00:25:27,280
between them, but I think that
can become a new concept that

431
00:25:27,280 --> 00:25:30,720
we're not even really looking at
like what is the ideal that

432
00:25:30,720 --> 00:25:34,280
they're born with or set up with
and how do we take that away?

433
00:25:34,680 --> 00:25:36,280
And then how can we restore
that?

434
00:25:36,280 --> 00:25:39,760
And that would just go back to
those microbes as opposed to

435
00:25:40,560 --> 00:25:44,880
like a model culturing microbe,
which work to make animals

436
00:25:44,880 --> 00:25:48,280
healthier.
But you know, when it's 10 or 5

437
00:25:48,280 --> 00:25:51,040
or whatever, it's just a
different like case.

438
00:25:51,680 --> 00:25:55,720
So I feel like even if you were
going to use another product

439
00:25:55,720 --> 00:25:58,880
that works really well for
probiotics, you still might want

440
00:25:58,880 --> 00:26:01,680
to do these as well.
And you could use them together,

441
00:26:02,160 --> 00:26:05,440
right?
You could use, you could use,

442
00:26:06,120 --> 00:26:10,240
you could be always rotating
between 3:00 and then you can

443
00:26:10,320 --> 00:26:13,000
put in other ones whenever you
felt like it to get like, you

444
00:26:13,000 --> 00:26:15,880
know, whatever microbial bouncer
or use them for medicinal

445
00:26:15,880 --> 00:26:18,240
purposes, you know, however that
might be.

446
00:26:18,240 --> 00:26:21,880
So anyway, that was a, that was
a huge tangent for that's what

447
00:26:21,880 --> 00:26:23,960
I, I thought of that like 2 days
ago.

448
00:26:23,960 --> 00:26:28,160
So that's what that's what I'm
into exploring more and and

449
00:26:28,160 --> 00:26:33,000
researching.
Well, yeah.

450
00:26:33,000 --> 00:26:37,200
I mean, based on what you just
said, I can see it would

451
00:26:37,200 --> 00:26:40,680
significantly decrease that
handicap as you put it.

452
00:26:41,080 --> 00:26:44,080
I mean, there are certainly
things that we still want our

453
00:26:44,080 --> 00:26:50,880
dogs to have access, like we, we
want the various UV lights, we

454
00:26:50,880 --> 00:26:54,640
want them to still touch the
ground and like ground.

455
00:26:55,200 --> 00:26:58,160
But there are certainly cases
where like that's harder to do,

456
00:26:58,160 --> 00:27:00,880
especially if you're living in a
city in a high rise.

457
00:27:01,200 --> 00:27:03,840
So this would be a huge.
And all those things come

458
00:27:03,840 --> 00:27:06,760
together like it's always just
this is one part of the puzzle

459
00:27:07,600 --> 00:27:11,920
and, and everything is, you
know, everything, whatever you

460
00:27:11,920 --> 00:27:15,280
can do at home is everything,
you know, seems to be as

461
00:27:15,280 --> 00:27:18,000
important as everything else.
This is just one piece of it.

462
00:27:18,520 --> 00:27:23,160
But I think we're now starting
to look more at the microbiome

463
00:27:23,160 --> 00:27:26,400
as being, it's as being connect,
not only connected everything,

464
00:27:26,400 --> 00:27:30,440
but I'm almost starting to look
at it as something that's like

465
00:27:30,800 --> 00:27:33,760
obviously intertwined with diet,
but it's something that's almost

466
00:27:33,760 --> 00:27:37,600
like you have to handle
separately and then also do diet

467
00:27:37,600 --> 00:27:39,400
as well.
Just to just to kind of like

468
00:27:39,400 --> 00:27:44,640
consider that it's something
that's as important where we

469
00:27:44,640 --> 00:27:46,840
were kind of like, oh, diet that
includes probiotics.

470
00:27:46,840 --> 00:27:49,760
But I think it, it could be
something that's different than

471
00:27:49,760 --> 00:27:51,960
that.
And, and to, for your other

472
00:27:51,960 --> 00:27:53,240
question, I've been traveling
too much.

473
00:27:53,240 --> 00:27:55,920
So I haven't been able to make
anything at home really.

474
00:27:56,120 --> 00:27:59,720
I mean, I have been able to keep
up with my consistent cultures,

475
00:27:59,720 --> 00:28:03,280
which is my kombucha and my
yogurt, but I haven't really

476
00:28:03,280 --> 00:28:06,040
been able to like, I really want
to make B Kebas.

477
00:28:06,080 --> 00:28:07,640
I really want.
There's a couple things I really

478
00:28:07,640 --> 00:28:10,600
want to do again, including I
want to grow up sprouts, which

479
00:28:10,640 --> 00:28:16,680
has nothing to do with Earlier
this year I was.

480
00:28:19,600 --> 00:28:22,160
You were doing a lot of, I
think, tea gummies.

481
00:28:23,920 --> 00:28:24,600
Is that right?
I don't.

482
00:28:25,560 --> 00:28:29,000
I have done that in the past.
Don't do that as much now for.

483
00:28:29,000 --> 00:28:32,000
Whatever.
Reason that was more of a that

484
00:28:32,000 --> 00:28:34,120
was honestly, I did that
somewhat with Huckleberry.

485
00:28:34,120 --> 00:28:37,280
That was more of a Lua thing,
but that's also a time thing.

486
00:28:37,280 --> 00:28:39,680
I feel like there was some more
Lua things because there what

487
00:28:39,680 --> 00:28:41,600
that was like before Babel
things.

488
00:28:41,600 --> 00:28:47,440
So no.
I swear you did them like at the

489
00:28:47,440 --> 00:28:48,640
beginning of the year or
something.

490
00:28:49,640 --> 00:28:52,360
I might have.
I mean, the problem is that,

491
00:28:52,880 --> 00:28:57,200
yeah, I have a hard time just
keeping up my schedule for my

492
00:28:57,200 --> 00:29:00,880
kombucha and my things that I
try to do, you know,

493
00:29:00,880 --> 00:29:02,960
consistently.
But I've been doing well at

494
00:29:02,960 --> 00:29:05,800
that.
But I after I get back, I'm

495
00:29:05,800 --> 00:29:09,480
actually going to Seattle on
Monday.

496
00:29:09,480 --> 00:29:14,320
And so after that trip, I travel
less during the holidays.

497
00:29:14,320 --> 00:29:17,840
And so hopefully, you know,
amongst the holiday cookie

498
00:29:17,840 --> 00:29:20,480
making and all that kind of
stuff, I can experiment with

499
00:29:20,480 --> 00:29:26,400
some healthy stuff as well.
Well, tell me more about sprouts

500
00:29:26,400 --> 00:29:31,360
because I that's also something
I want to start doing more for

501
00:29:31,360 --> 00:29:35,000
various reasons, not just for my
dog but also for me.

502
00:29:35,640 --> 00:29:37,280
Are you going to do it for your?
Dog.

503
00:29:37,360 --> 00:29:41,280
And your family.
They're just so incredibly easy

504
00:29:41,280 --> 00:29:45,920
to do.
It's like, I mean, you can, I, I

505
00:29:45,920 --> 00:29:49,560
bought the little like jar kit
that just holds it up, you know,

506
00:29:49,560 --> 00:29:52,680
at A, at an angle.
You could just do that yourself,

507
00:29:52,680 --> 00:29:56,960
but be like, it's, I mean, you
literally just put the seeds in

508
00:29:56,960 --> 00:30:01,600
a jar, soak them for 8 hours and
then rinse them twice or three

509
00:30:01,600 --> 00:30:04,440
times a day and they grow in
like 5 days.

510
00:30:04,520 --> 00:30:09,040
There's no way to screw it up.
You get an insanely high like I

511
00:30:09,040 --> 00:30:13,360
have two jars and if I do both
of them, there's more than we

512
00:30:13,360 --> 00:30:15,240
could eat.
At last we were just eating

513
00:30:15,240 --> 00:30:19,200
sprout salads.
So and we know too that like,

514
00:30:19,400 --> 00:30:21,600
you know, when you look at the I
actually wrote an article a

515
00:30:21,600 --> 00:30:24,480
really long time ago in Dogs
Naturally magazine about like

516
00:30:25,280 --> 00:30:30,200
the nutritional profiles of like
the life stages of plants, you

517
00:30:30,200 --> 00:30:33,680
know, like so it's from seeds to
sprouts to adult plants to like

518
00:30:35,040 --> 00:30:37,680
what I called like decomposing
plants, which was like fermented

519
00:30:37,680 --> 00:30:40,640
plants, right?
We just know that when you're

520
00:30:40,640 --> 00:30:46,320
eating sprouts, the energy it
takes to actually grow the plant

521
00:30:46,320 --> 00:30:49,880
and to do that rapid growth is
nutrients.

522
00:30:50,400 --> 00:30:54,000
And so we know that you look at
the data and you go, oh, you

523
00:30:54,000 --> 00:30:58,400
know, the, the, the plant
vitamin A beta carotene content

524
00:30:58,400 --> 00:31:01,120
is 1000 times more.
That's because it's pushing that

525
00:31:01,120 --> 00:31:04,120
out to actually grow.
And so it's kind of cool that

526
00:31:04,120 --> 00:31:06,280
you can get that like measurable
thing.

527
00:31:06,280 --> 00:31:10,480
And so just a easy healthy thing
to do.

528
00:31:10,720 --> 00:31:15,920
I, I think for everybody at
home, like you can do stuff in

529
00:31:15,920 --> 00:31:17,520
your house and it's relatively
easy.

530
00:31:17,520 --> 00:31:19,960
Just because you don't have land
doesn't mean, you know, I

531
00:31:20,080 --> 00:31:24,520
consider myself a bacteria
farmer because I grow things in

532
00:31:24,520 --> 00:31:27,880
my house all the time.
I use those bacteria to make

533
00:31:27,880 --> 00:31:31,880
food for my entire family, you
know, the healthiest possible

534
00:31:31,880 --> 00:31:34,760
version of food.
Or you can grow sprouts and you

535
00:31:34,760 --> 00:31:38,120
can do all these things and you
too can be a farmer in your own

536
00:31:38,120 --> 00:31:39,600
house.
And it's not expensive.

537
00:31:39,680 --> 00:31:41,520
And a lot of times you'll save
money on it.

538
00:31:42,040 --> 00:31:44,520
You know, kombucha wise.
I mean, you definitely save

539
00:31:44,520 --> 00:31:47,680
money if you make it yourself.
And this stuff is not rocket

540
00:31:47,680 --> 00:31:49,960
science.
It's pretty easy, especially

541
00:31:49,960 --> 00:31:52,400
once you get into a rhythm with
it.

542
00:31:52,600 --> 00:31:55,200
It's all about the rhythm.
The first time you do something,

543
00:31:55,200 --> 00:31:57,000
first time you make kombucha,
you're going to be like, what?

544
00:31:57,000 --> 00:31:58,640
I got to do this and this is
what is all this.

545
00:31:59,240 --> 00:32:01,720
I mean, now I've been, I mean,
I've been doing it for over 10

546
00:32:01,720 --> 00:32:06,880
years, but it takes me less than
30 minutes a week and I make a

547
00:32:06,880 --> 00:32:08,520
gallon and a half.
That's it.

548
00:32:08,800 --> 00:32:12,920
It's a easy process.
You learn the timing you, you go

549
00:32:12,920 --> 00:32:14,000
with it, right?
So.

550
00:32:14,000 --> 00:32:16,120
But that's because you put 10
years into it.

551
00:32:17,520 --> 00:32:20,200
Yeah, that's true.
But it didn't take me 10 years

552
00:32:20,200 --> 00:32:22,920
to figure out how to get down
to, you know, under 30 minutes.

553
00:32:22,920 --> 00:32:25,960
So.
And it's it's it's it's honestly

554
00:32:25,960 --> 00:32:27,680
hard to screw up.
I know people at home are like,

555
00:32:27,680 --> 00:32:29,880
oh, what if it's bad?
What if it's, you know, has bad

556
00:32:29,880 --> 00:32:32,760
bacteria?
Just get yourself APH meter and

557
00:32:32,840 --> 00:32:34,520
you'll have all the Peace of
Mind in the world.

558
00:32:34,520 --> 00:32:40,840
So something to think about.
We do have our year end meetings

559
00:32:40,840 --> 00:32:43,280
coming up next week, the start
of them.

560
00:32:43,280 --> 00:32:47,760
So I will be we will be talking
about, you know, fun perspective

561
00:32:47,760 --> 00:32:50,760
things for the future.
So that will be always look

562
00:32:50,760 --> 00:32:52,520
forward to that.
Always look forward to the team

563
00:32:52,520 --> 00:32:55,600
getting together.
We just hired someone.

564
00:32:55,600 --> 00:32:59,320
So we now have 5 full time
employees that could you do it?

565
00:32:59,320 --> 00:33:02,160
Wait, is it 5?
Yes, 5 full time employees.

566
00:33:02,160 --> 00:33:05,640
So getting huge now, huge
corporation.

567
00:33:06,440 --> 00:33:11,960
That's awesome, huge.
So let's let's go back and talk

568
00:33:11,960 --> 00:33:19,640
about the extras line.
I know I have recommended the

569
00:33:19,640 --> 00:33:24,080
current line that's out from
Green Juju that three to four

570
00:33:24,080 --> 00:33:29,120
ingredient like minimal
ingredient list to so many of my

571
00:33:29,120 --> 00:33:32,800
clients because I work with
pretty much every dog I work

572
00:33:32,800 --> 00:33:36,480
with and cat has food
sensitivities and some are so

573
00:33:36,480 --> 00:33:41,320
severe that they lit.
It's like literally there's

574
00:33:41,320 --> 00:33:44,680
hardly anything they can eat.
And I still somehow always seem

575
00:33:44,680 --> 00:33:49,000
to be able to find at least one
or two of the green Juju recipes

576
00:33:49,160 --> 00:33:52,240
that they can eat.
And so I love that.

577
00:33:54,000 --> 00:33:56,840
And now you're kind of pivoting
a little bit with what you're

578
00:33:56,840 --> 00:33:59,720
calling the extras line.
So I'd love for you to talk

579
00:33:59,720 --> 00:34:02,440
about that a little bit.
Yeah.

580
00:34:02,480 --> 00:34:06,560
Well, first of all, just going
back to the delays to get people

581
00:34:06,560 --> 00:34:10,040
a peek behind the curtain, if
you will.

582
00:34:10,520 --> 00:34:13,880
Normally the timeline is off at
least a little bit, but this has

583
00:34:13,880 --> 00:34:20,040
been like majorly off because we
just had some hiccups.

584
00:34:20,040 --> 00:34:22,360
We even had some hiccups with
the government shutdown.

585
00:34:22,360 --> 00:34:24,040
I mean, there, there's just been
things.

586
00:34:24,080 --> 00:34:28,639
And so it's been honestly it,
it, it, we're, we're on track

587
00:34:28,639 --> 00:34:32,400
now and it should be coming
very, very soon.

588
00:34:32,400 --> 00:34:35,760
But it, it was just an
unfortunate string of events

589
00:34:35,760 --> 00:34:39,199
that happens that way.
And so we know how annoying it

590
00:34:39,199 --> 00:34:41,639
is when we announce something
and then just, it takes a long

591
00:34:41,639 --> 00:34:44,480
time to come out.
So, and I, I want it just as bad

592
00:34:44,480 --> 00:34:46,040
as everyone else.
That's the chicken 1 is

593
00:34:46,040 --> 00:34:48,159
Huckleberry's favorite food on
the planet.

594
00:34:48,840 --> 00:34:51,760
That's the only one he just
literally whines for while I'm,

595
00:34:51,880 --> 00:34:53,800
you know, putting it together in
his bowl.

596
00:34:53,800 --> 00:34:58,000
And so I'm accused at home of,
of taking way too long to put

597
00:34:58,000 --> 00:35:00,760
his food together.
So it's it might be just me.

598
00:35:00,760 --> 00:35:04,480
So the extras line, it's another
journey down.

599
00:35:04,480 --> 00:35:09,160
How do we make something that
pushes health forward and

600
00:35:09,160 --> 00:35:13,760
nutrition forward and doesn't
rely on these like old notions

601
00:35:13,800 --> 00:35:16,720
of what we should be doing and
how we should be doing it?

602
00:35:17,280 --> 00:35:21,080
You know, we have this base of
knowledge, which is really

603
00:35:21,080 --> 00:35:24,840
great, but we've been going with
it for like 10 years and it's

604
00:35:24,840 --> 00:35:28,080
like we need to push forward,
right?

605
00:35:28,080 --> 00:35:30,640
It's like I, I don't know how
many times somebody can e-mail

606
00:35:30,640 --> 00:35:34,200
me and ask about secreting
organs and you know, etcetera,

607
00:35:34,200 --> 00:35:36,720
etcetera.
Where you have to, we have to

608
00:35:36,720 --> 00:35:39,640
move to a different place where
we can, we could make healthier

609
00:35:39,640 --> 00:35:42,920
foods.
And so number one, we wanted to,

610
00:35:42,920 --> 00:35:47,560
we have 6 proteins in our
limited ingredient line.

611
00:35:47,640 --> 00:35:50,400
So I feel pretty good.
I mean, you never know, there

612
00:35:50,400 --> 00:35:51,880
could be more coming at some
point.

613
00:35:51,880 --> 00:35:54,280
But I'm just saying like if you
have 6 to choose from, you

614
00:35:54,280 --> 00:35:57,880
should be able to find multiple
ones depending on your, you

615
00:35:57,880 --> 00:36:01,520
know, energy, energy stuff,
depending on allergy stuff, all

616
00:36:01,520 --> 00:36:03,640
that.
So I feel pretty good there.

617
00:36:03,800 --> 00:36:08,400
And we really wanted to because,
you know, poultry foods, even

618
00:36:08,400 --> 00:36:11,200
though they get a bad name when
you source them correctly, are a

619
00:36:11,200 --> 00:36:14,560
really, really healthy option.
We also wanted an option for

620
00:36:14,560 --> 00:36:17,440
both dogs and cats that like,
maybe you don't have any

621
00:36:17,440 --> 00:36:20,560
allergies, maybe you don't have
any sensitivities and you can

622
00:36:20,560 --> 00:36:23,040
just feed.
So we wanted to be like, how do

623
00:36:23,040 --> 00:36:26,760
we put as many healthy foods as
possible into this mix?

624
00:36:26,760 --> 00:36:31,320
So it really goes to it's still
organ heavy liver is the second

625
00:36:31,320 --> 00:36:33,720
ingredient.
So we're still using more than

626
00:36:33,720 --> 00:36:38,360
weight, like a lot more than the
5% that everybody loves to you

627
00:36:38,360 --> 00:36:42,360
know, quote in the 801010 diets.
I would like to point out with

628
00:36:42,360 --> 00:36:47,400
the 5% liver or you know what
they call secreting organs,

629
00:36:47,560 --> 00:36:49,040
that's not really based on
anything.

630
00:36:49,560 --> 00:36:54,440
It's based on the proposed
amount of organs that would be

631
00:36:54,440 --> 00:36:56,360
in a prey animal or something
like that.

632
00:36:56,360 --> 00:36:59,920
There is no, we haven't figured
out where 801010 comes from.

633
00:37:00,360 --> 00:37:05,440
And so to be like it has too
much organ, well, too much based

634
00:37:05,440 --> 00:37:07,840
on why?
What is the argument there?

635
00:37:08,080 --> 00:37:12,040
So we, we formulate our foods
based on nutria profiles.

636
00:37:12,600 --> 00:37:16,880
So and also like feeding like
glandular, you know, principles

637
00:37:17,000 --> 00:37:19,440
and saying like, oh, we want to
preserve the liver, so let's

638
00:37:19,440 --> 00:37:23,960
feed more liver.
So we also wanted to get, we

639
00:37:23,960 --> 00:37:28,640
wanted a way to be able to do
the correct omega-3 to six ratio

640
00:37:28,880 --> 00:37:31,840
without using something
processed because that's not

641
00:37:31,840 --> 00:37:35,040
really what great Juju does.
And so the addition of sardines

642
00:37:35,040 --> 00:37:39,080
is a really great one for me
because it's a whole prey item.

643
00:37:39,640 --> 00:37:45,360
You get the eyes, the brain, the
organs, all those things and you

644
00:37:45,360 --> 00:37:48,840
get a really nice omega-3 to six
ratio because even when you get

645
00:37:50,320 --> 00:37:56,600
even when you get which of a
cod, it's clearly, I clearly

646
00:37:56,600 --> 00:37:58,360
need more of this while we're
sitting here.

647
00:37:58,360 --> 00:38:01,800
So even when you get the best
poultry, it's still typically

648
00:38:02,120 --> 00:38:05,120
too high in Omega sixes from
where we wanted it to be.

649
00:38:05,160 --> 00:38:08,840
And so we can add these sardines
and get it to be like a one to

650
00:38:08,840 --> 00:38:11,560
four ratio.
I think that's the average one

651
00:38:11,560 --> 00:38:15,280
of the three is like 1 to 4.
And so that was really

652
00:38:15,280 --> 00:38:17,440
important.
One of the one of the little

653
00:38:17,880 --> 00:38:20,560
harder to get ingredients, which
was kind of one of the hiccups

654
00:38:20,560 --> 00:38:24,200
here was the fermented seaweed,
which is really cool.

655
00:38:24,200 --> 00:38:29,200
It's grown in in these pristine
areas of Malaysia and it's lower

656
00:38:29,200 --> 00:38:31,680
in iodine.
So we can actually use more of

657
00:38:31,680 --> 00:38:36,280
it, even though the iodine
argument is also, I think the

658
00:38:36,280 --> 00:38:39,520
holistic crowd got that wrong a
little bit.

659
00:38:39,840 --> 00:38:42,960
But the iodine, you know, so we
can use more of it to get more

660
00:38:42,960 --> 00:38:48,720
of those like polythenols and
fiber and also vitamin K2MK7,

661
00:38:48,720 --> 00:38:52,640
which is so not only you're
going to get K2MK4 through all

662
00:38:52,640 --> 00:38:55,040
of the, you know, animal
ingredients, especially the

663
00:38:55,040 --> 00:38:59,240
liver, but also that MK7.
And so that's a really great one

664
00:38:59,240 --> 00:39:03,200
for calcium placement and, and a
lot of functionality in the

665
00:39:03,200 --> 00:39:06,400
body.
And then lastly, we were able to

666
00:39:06,400 --> 00:39:10,760
use this whole food base, which
is whole food vitamins and

667
00:39:10,760 --> 00:39:15,880
minerals that come from plants
and phytonutrients, but it's

668
00:39:15,880 --> 00:39:19,240
just the vitamins and minerals.
So you don't have any of the

669
00:39:19,400 --> 00:39:22,200
carbohydrate content.
This is important for cats.

670
00:39:22,800 --> 00:39:26,600
It's also important for just
keeping that macro nutrient

671
00:39:27,160 --> 00:39:29,320
ratio the same as our other
foods.

672
00:39:29,840 --> 00:39:33,360
So not only are these foods in
line with the calories.

673
00:39:33,360 --> 00:39:36,040
So like if you're switching
between this and our other ones,

674
00:39:36,280 --> 00:39:38,120
it's basically the same amount
of calories because it's

675
00:39:38,120 --> 00:39:41,960
formulated that way, but it's
also the same very low carb.

676
00:39:41,960 --> 00:39:45,520
So all of our limited or less
than 5% carbohydrates, most of

677
00:39:45,520 --> 00:39:49,320
them are like 1% or even less.
And these are exactly the same

678
00:39:49,320 --> 00:39:51,240
way.
So we're able to get all of the

679
00:39:51,560 --> 00:39:53,440
vitamins, minerals,
phytonutrients from those

680
00:39:53,440 --> 00:39:58,040
without the carbohydrates.
And so that's where we can kind

681
00:39:58,040 --> 00:40:02,960
of harness those plants while
not really overdoing them, if

682
00:40:02,960 --> 00:40:07,560
you will, and you can still.
If you're dealing with a dark

683
00:40:07,560 --> 00:40:09,640
hat that doesn't have any
sensitivities, you can still use

684
00:40:09,640 --> 00:40:12,840
other things in it because it's
still a very simple, even though

685
00:40:12,840 --> 00:40:15,240
it's a longer ingredient panel,
it's still very simple when you

686
00:40:15,240 --> 00:40:18,760
break it down like I just did.
And we thought that would push

687
00:40:19,680 --> 00:40:24,560
these kinds of diets, chicken,
Turkey and duck, into somewhere

688
00:40:24,560 --> 00:40:27,320
else that would be, you know,
ultimately healthier.

689
00:40:32,880 --> 00:40:35,960
You know, one of the things that
you talk about with your foods

690
00:40:35,960 --> 00:40:40,880
is getting that omega-3 to six
ratio where you want it.

691
00:40:40,880 --> 00:40:44,720
And it was interesting to me
when I just recently released an

692
00:40:44,720 --> 00:40:48,280
episode with Doctor Susan
Wrecker, and she said that she

693
00:40:48,280 --> 00:40:53,440
interestingly finds that people
are so afraid of Omega sixes

694
00:40:53,760 --> 00:40:57,640
that she sees a lot of homemade
diets that are actually

695
00:40:57,640 --> 00:41:00,280
deficient.
And linoleic acid, I don't know.

696
00:41:00,280 --> 00:41:02,400
Do you see that a lot?
I'm just curious what your

697
00:41:02,400 --> 00:41:06,040
thoughts are on that.
I agree with her that people

698
00:41:06,040 --> 00:41:09,280
should not be afraid of Omega
sixes because Omega sixes aren't

699
00:41:09,280 --> 00:41:12,160
bad.
They are as important as Omega

700
00:41:12,160 --> 00:41:14,600
threes and they're all they're
actually naturally always

701
00:41:14,600 --> 00:41:16,240
supposed to be higher than
omega-3.

702
00:41:18,480 --> 00:41:22,360
I've never the only source that
would be high that would be

703
00:41:22,920 --> 00:41:25,280
ultimately higher is if you only
ate fish.

704
00:41:26,320 --> 00:41:29,360
But everything else, it doesn't
matter if it's grass fed beef or

705
00:41:29,360 --> 00:41:33,640
anything like that is never more
Omega threes than it is Omega

706
00:41:33,640 --> 00:41:35,960
sixes.
You know what we find?

707
00:41:36,200 --> 00:41:41,520
And I did a talk about this in
on fatty acids when I was in

708
00:41:41,520 --> 00:41:46,520
Chicago with Rita Hogan and
Barbara Royal and Linda Loudon.

709
00:41:47,360 --> 00:41:52,920
And it was on like not only the
natural fat to protein to

710
00:41:52,920 --> 00:41:55,960
carbohydrate ratios that you
find through the studies, self

711
00:41:55,960 --> 00:42:01,320
selection, that kind of stuff,
but also the, our data on these

712
00:42:01,320 --> 00:42:03,320
are grass fed animals and wild
animals.

713
00:42:03,320 --> 00:42:06,080
And in the case of our goat and
where these omega-3 to six

714
00:42:06,080 --> 00:42:09,320
ratios come out in, in grass fed
and wild animals.

715
00:42:09,320 --> 00:42:13,520
And for from our research, it
comes out to be our goat, which

716
00:42:13,520 --> 00:42:16,360
is a wild animals 2 to one.
But that's still double the

717
00:42:16,360 --> 00:42:21,560
amount of Omega 6 as omega-3.
Interestingly, what, what most

718
00:42:21,560 --> 00:42:24,360
people don't want to talk about
is that all those diets are

719
00:42:24,360 --> 00:42:26,000
much, much higher than Omega
dions.

720
00:42:26,320 --> 00:42:32,320
So Omega nines are what are the
healthy oleic acid, which is

721
00:42:32,320 --> 00:42:36,760
what makes olive oil healthy.
And any one of those diets

722
00:42:36,760 --> 00:42:38,760
doesn't matter if it's a grass
fed animal, doesn't matter if

723
00:42:38,760 --> 00:42:43,600
it's that is going to be much
higher in Omega nines than much,

724
00:42:43,600 --> 00:42:46,400
much higher Omega nines.
And Omega threes and sixes and

725
00:42:46,480 --> 00:42:49,720
saturated fat will be much
higher than all of those will

726
00:42:49,720 --> 00:42:53,120
make up about 50% of the diet.
So I think people would be

727
00:42:53,120 --> 00:42:57,560
surprised by that.
But don't fear Omega sixes.

728
00:42:57,560 --> 00:42:59,920
Just keep them in line to what
they normally should be.

729
00:42:59,920 --> 00:43:01,320
It's kind of like your own human
diet.

730
00:43:01,320 --> 00:43:06,120
If you avoid seed oils and eat,
you know, cook mostly with, you

731
00:43:06,120 --> 00:43:09,200
know, butter and and tallow and
those sorts of things, you just

732
00:43:09,200 --> 00:43:12,240
naturally will get there.
And that's the basis of our

733
00:43:12,240 --> 00:43:15,240
diet.
So that's like our our beef

734
00:43:15,280 --> 00:43:19,280
diet.
It's like beef recipe and pork

735
00:43:19,280 --> 00:43:21,040
are actually our two most
popular ones.

736
00:43:21,440 --> 00:43:26,560
So if you take beef, there's no
fat that's not coming from that

737
00:43:26,560 --> 00:43:29,760
grass fed cow.
And so you're just going, you

738
00:43:29,760 --> 00:43:31,440
don't have to think about it.
You're just going to get that

739
00:43:31,440 --> 00:43:33,600
natural ratio.
The only reason you have to

740
00:43:33,600 --> 00:43:36,120
think about it is if you wanted,
if you had an animal that you

741
00:43:36,120 --> 00:43:40,160
thought had some condition that
you thought they might benefit

742
00:43:40,160 --> 00:43:43,400
from more Omega threes, right?
Like an older animal.

743
00:43:43,600 --> 00:43:47,080
There's some there's some some
numbers there like if you

744
00:43:47,320 --> 00:43:49,880
reference some of the stuff kind
of Brady has done and that kind

745
00:43:49,880 --> 00:43:52,000
of thing where you could use
higher amounts of that.

746
00:43:52,800 --> 00:43:55,440
But aside from that, like, you
don't have to think about it,

747
00:43:55,440 --> 00:44:01,000
which is really.
There's so many things I want to

748
00:44:01,000 --> 00:44:03,760
ask you right now.
So one of the things that I know

749
00:44:03,760 --> 00:44:07,080
when we do supplement higher
doses of omega-3 is we also need

750
00:44:07,080 --> 00:44:12,560
to add in vitamin E, additional
vitamin E, And I remember from

751
00:44:12,560 --> 00:44:15,640
going to the course, the Green
Juju course, there's something

752
00:44:15,640 --> 00:44:17,400
really special about your
vitamin E.

753
00:44:17,720 --> 00:44:19,120
Can you remind me of what that
is?

754
00:44:20,120 --> 00:44:23,440
Oh, it's non-GMO.
So almost all the vitamin E

755
00:44:23,440 --> 00:44:27,520
that's used as a preservative
is, is GMO.

756
00:44:28,080 --> 00:44:32,080
And the other thing thing to to
educate people on with vitamin E

757
00:44:33,280 --> 00:44:36,640
is mixed to cough rolls are so
to cough rolls are like the

758
00:44:36,640 --> 00:44:39,880
outer layer of vitamin E.
And obviously like if it's in an

759
00:44:39,880 --> 00:44:43,960
egg yolk, seeds or whatever,
there's, there's more to it, but

760
00:44:44,120 --> 00:44:46,080
we use it.
This is the food version as a

761
00:44:46,080 --> 00:44:48,680
preservative, right?
It's not synthetically produced.

762
00:44:49,040 --> 00:44:51,560
So the vitamin E in the formula
is used as a preservative.

763
00:44:51,560 --> 00:44:54,480
There is vitamin E also in the
the organs that we use, for

764
00:44:54,480 --> 00:44:56,720
example, right?
So you're already going to get

765
00:44:56,720 --> 00:44:59,360
that from the food.
So when you're using it as a

766
00:44:59,360 --> 00:45:01,480
preservative, you get that outer
sort of layer.

767
00:45:01,480 --> 00:45:04,480
And the reason why it's called
mixed is because it's, there are

768
00:45:04,480 --> 00:45:09,200
multiple to cough rolls, right,
that are that are around the

769
00:45:09,200 --> 00:45:11,960
edges of it.
And so if you see like alpha to

770
00:45:11,960 --> 00:45:14,200
cough roll, that would be one of
those things.

771
00:45:14,440 --> 00:45:17,240
So this is many.
So it's closer to the food

772
00:45:17,240 --> 00:45:19,360
version.
The other thing to think about

773
00:45:19,360 --> 00:45:22,000
too is because I get this
question a lot, is what are they

774
00:45:22,000 --> 00:45:24,840
derived from?
Ultimately, it doesn't matter

775
00:45:24,840 --> 00:45:27,360
what they derive from because
once you derive them from the

776
00:45:27,360 --> 00:45:29,760
thing, they don't carry any of
the food characteristics.

777
00:45:29,760 --> 00:45:33,640
So good great example.
Ours are derived from sunflower

778
00:45:33,640 --> 00:45:36,400
and soy.
There's no soy in our food.

779
00:45:36,920 --> 00:45:40,760
That's once you remove the
actual vitamin itself, it

780
00:45:40,760 --> 00:45:43,440
doesn't, then none of the food
properties are there.

781
00:45:43,760 --> 00:45:46,360
So I know something that gets
people pause sometimes when I

782
00:45:46,360 --> 00:45:50,920
say that, but this is the best
non-GMO version.

783
00:45:50,920 --> 00:45:54,640
And that comes from all that
came from Kelly's own dog.

784
00:45:54,880 --> 00:45:58,600
You know who tried Bam at the
time, who tried the treats

785
00:45:58,880 --> 00:46:02,040
before everyone else did and
couldn't do them.

786
00:46:02,040 --> 00:46:03,840
They made the switch and then
she could do them.

787
00:46:04,280 --> 00:46:09,440
And so that really helps to you
can sometimes get that intuition

788
00:46:09,440 --> 00:46:12,560
in working with that animal.
And there's no downside to

789
00:46:12,560 --> 00:46:16,560
having non-GMO vitamin E, right?
And so something to think about

790
00:46:16,560 --> 00:46:19,800
when you're shopping around.
And unless they're saying it's

791
00:46:19,800 --> 00:46:23,920
non-GMO specifically, it almost
always is GMO.

792
00:46:29,040 --> 00:46:32,600
So there are a couple of things.
Well, there's probably a lot

793
00:46:32,600 --> 00:46:35,120
more than a couple of things,
but there are a couple of things

794
00:46:35,120 --> 00:46:38,040
that I know I continue to hear
over and over and over again.

795
00:46:38,040 --> 00:46:41,160
And I feel like we're like
beating a dead horse, even

796
00:46:41,160 --> 00:46:43,360
though I hate saying that
phrase.

797
00:46:43,360 --> 00:46:48,960
But one of them just popped back
in my head when you were

798
00:46:48,960 --> 00:46:53,680
describing the formulation of
the Green Juju foods because

799
00:46:53,680 --> 00:46:59,840
they are liver heavy.
And there is still a lot of

800
00:46:59,840 --> 00:47:05,680
concern among people in the
fresh feeding space that feeding

801
00:47:05,680 --> 00:47:09,840
too much liver is going to cause
copper toxicity.

802
00:47:10,560 --> 00:47:14,520
And I feel like we may have
talked about this like maybe a

803
00:47:14,520 --> 00:47:17,600
couple of years ago, but I'm
still hearing it.

804
00:47:17,600 --> 00:47:19,640
And so I'd love for you to
address that again.

805
00:47:20,960 --> 00:47:23,160
I think the reason why, I mean,
this is actually one of my

806
00:47:23,160 --> 00:47:29,920
favorite subjects.
So I I appreciate the so you're

807
00:47:29,920 --> 00:47:32,240
hearing it because it's, it's
the easy answer.

808
00:47:32,680 --> 00:47:35,920
And, and, and this is one of
those things that I feel like

809
00:47:37,520 --> 00:47:42,920
holistic, the holistic like wing
of pet food got this wrong.

810
00:47:43,600 --> 00:47:48,120
Like we have to think about the
nuance of how food works, food

811
00:47:48,120 --> 00:47:50,360
versus synthetics, all these
different things.

812
00:47:51,040 --> 00:47:55,080
We can't just go like, this is
not the way the science works.

813
00:47:55,080 --> 00:47:57,400
We can't go, OK, there was a
study that showed that animals

814
00:47:57,400 --> 00:48:00,680
are storing more copper,
therefore we need to feed less

815
00:48:00,680 --> 00:48:04,040
copper, right?
It's not that simple.

816
00:48:04,040 --> 00:48:07,600
So when you look at the original
study, it's a sample of dogs in

817
00:48:07,600 --> 00:48:09,600
America.
If you took a random sample of

818
00:48:09,600 --> 00:48:13,120
dogs, how many of those dogs
would have been fed a raw diet

819
00:48:13,120 --> 00:48:17,960
without synthetic copper?
0 If you took a random sample of

820
00:48:17,960 --> 00:48:20,240
dogs in America, out of all the
dogs, right?

821
00:48:20,240 --> 00:48:22,440
One of the things I learned at
that conference, by the way,

822
00:48:22,880 --> 00:48:30,920
this is a tangent, is obviously
like dogs came from wolves and,

823
00:48:31,000 --> 00:48:34,040
and you know, that was what like
50,000 years ago?

824
00:48:34,800 --> 00:48:38,800
Interestingly, there's I didn't
know this, but there's 250,000

825
00:48:38,800 --> 00:48:43,080
wolves roughly and there's like
900 million dogs now, which is

826
00:48:43,080 --> 00:48:46,880
wild.
So it looks like dogs are

827
00:48:46,880 --> 00:48:52,440
winning the the the contest
there, but so going back to the

828
00:48:52,440 --> 00:48:53,960
copper.
Thing even have nothing to do

829
00:48:53,960 --> 00:48:54,720
with that.
Right.

830
00:48:55,440 --> 00:48:58,120
Yeah.
So, so going back to the copper

831
00:48:58,120 --> 00:49:03,520
thing, so the first thing you
have to look at is what is

832
00:49:03,520 --> 00:49:06,720
potentially causing this.
Here's here's the thing, we

833
00:49:06,720 --> 00:49:11,120
still don't know 100%, but the
likely cause of this is

834
00:49:11,120 --> 00:49:14,640
synthetic copper.
It is the synthetic copper that

835
00:49:14,640 --> 00:49:18,160
specifically AFCO change to that
is much more bioavailable.

836
00:49:18,480 --> 00:49:21,960
This is the same thing with the
iodine argument as well.

837
00:49:22,040 --> 00:49:25,280
It's the exact same parallel
that you run between iodine and

838
00:49:25,280 --> 00:49:31,640
iodide and also synthetic copper
and naturally existing copper.

839
00:49:31,840 --> 00:49:35,600
So it's easy to say, well, let's
just reduce copper, Let's not

840
00:49:35,600 --> 00:49:38,200
feed liver.
Let's not do this, OK, but we

841
00:49:38,200 --> 00:49:41,360
have to look at the forms of
those things, right?

842
00:49:41,360 --> 00:49:44,280
Why aren't we?
Why in all the, in some of the

843
00:49:44,280 --> 00:49:48,400
diets that Green Juju's used and
you know, previous to that, some

844
00:49:48,400 --> 00:49:50,920
of the diets that have been used
that are higher in organ

845
00:49:50,920 --> 00:49:53,080
content, why haven't we been
saying this?

846
00:49:53,440 --> 00:49:56,720
It's because when you actually
take a look at the data and you

847
00:49:56,720 --> 00:50:00,280
actually took it the at the
relevant data in mammals, you

848
00:50:00,280 --> 00:50:04,240
find that when copper comes from
food, the body has multiple

849
00:50:04,240 --> 00:50:09,400
layers of basically
understanding if it needs or

850
00:50:09,400 --> 00:50:12,560
doesn't need copper and it will
digest.

851
00:50:13,040 --> 00:50:15,720
Great example.
Studies have shown that animals

852
00:50:15,720 --> 00:50:19,480
that eat a diet that's deficient
in naturally occurring copper

853
00:50:19,800 --> 00:50:24,480
digest up to 67% of it.
And that synthetic version is

854
00:50:24,480 --> 00:50:27,360
like 100% every time.
And studies have shown that

855
00:50:27,360 --> 00:50:31,120
mammals that eat diets that have
too much copper digest as little

856
00:50:31,120 --> 00:50:34,200
as 12% of it.
And it's based on need.

857
00:50:34,880 --> 00:50:39,880
And so if a diet, if the AFCO
minimum for copper is, is you

858
00:50:39,880 --> 00:50:43,680
know, X and you are two or three
times that or four times that

859
00:50:43,680 --> 00:50:49,680
and it's coming from a natural
source, it's coming from actual

860
00:50:49,680 --> 00:50:53,600
food, the body will digest what
it needs and not digest what it

861
00:50:53,600 --> 00:50:56,040
needs.
That's what the the data shows.

862
00:50:56,480 --> 00:51:00,360
That's not just me reacting to a
trend and going there's more the

863
00:51:00,360 --> 00:51:02,960
copper storage.
Therefore, we need to take

864
00:51:02,960 --> 00:51:06,040
copper out of diets.
Copper is also an essential

865
00:51:06,040 --> 00:51:09,400
nutrient as well.
So I am not worried at all about

866
00:51:09,400 --> 00:51:11,760
the copper content in Grey
Juju's diets.

867
00:51:11,760 --> 00:51:15,040
And that just goes back to the
available science, what we have

868
00:51:15,040 --> 00:51:17,080
to know.
And it's very similar to the

869
00:51:17,080 --> 00:51:20,760
iodine iodide thing, right?
How much kelp is in here?

870
00:51:20,760 --> 00:51:23,360
Should we not use kelp?
Should we, you know, is the

871
00:51:23,360 --> 00:51:29,080
kelp, you know, when it comes
to, you know, I'm using a

872
00:51:29,080 --> 00:51:31,120
supplement with kelp, but then
there's also kelp and the food.

873
00:51:31,120 --> 00:51:32,400
Am I going to have thyroid
issues?

874
00:51:32,720 --> 00:51:36,240
Well, as it turns out, you know,
if you look at the digestibility

875
00:51:36,240 --> 00:51:40,160
across all of those species of
kelp and seaweed, you have like

876
00:51:40,160 --> 00:51:43,480
a 10% digestibility rate and
even some of them as low as like

877
00:51:43,480 --> 00:51:48,200
2%.
And so it's very, very difficult

878
00:51:48,240 --> 00:51:52,680
to overdo any of these nutrients
when they come from food.

879
00:51:52,840 --> 00:51:56,760
There are natural systems built
in that iodine is connected to

880
00:51:56,760 --> 00:52:00,280
other nutrients connected to
potassium, which limits the

881
00:52:00,280 --> 00:52:03,560
absorption of it.
And so and also other nutrients

882
00:52:03,560 --> 00:52:07,840
in the diet will digest will
limit copper, for example.

883
00:52:08,040 --> 00:52:11,200
So you're never getting a
straight shot of whatever that

884
00:52:11,200 --> 00:52:15,160
nutrient is.
And so I think in in the

885
00:52:15,160 --> 00:52:18,920
holistic side, we have this
quest because we're trying to

886
00:52:18,920 --> 00:52:22,200
appease the conventional side.
You need this much of this

887
00:52:22,200 --> 00:52:23,520
nutrient, you need this much of
this.

888
00:52:23,600 --> 00:52:26,320
And we're not even considering
that all those things react

889
00:52:26,320 --> 00:52:29,640
differently.
It's kind of like raw milk.

890
00:52:30,400 --> 00:52:34,600
You know, I have on my computer
raw milk for 1000 calories

891
00:52:34,600 --> 00:52:38,160
comparative to the AFCO profiles
and it doesn't hit them all.

892
00:52:38,840 --> 00:52:41,800
But we know that animals have
lived off of raw milk and

893
00:52:41,800 --> 00:52:45,360
completely thrived because the
nutrients are more bioavailable

894
00:52:45,720 --> 00:52:49,400
and they're much, much more
bioavailable and they're made to

895
00:52:49,400 --> 00:52:52,320
be digested.
And so we're almost becoming

896
00:52:52,320 --> 00:52:55,760
unholistic in that way.
And that's where we have to like

897
00:52:55,840 --> 00:52:59,840
step back and go like, hang on,
let's not always try to appeal

898
00:52:59,840 --> 00:53:03,040
to the conventional vets and go,
we need to hit this marker, this

899
00:53:03,040 --> 00:53:05,520
marker, this marker.
We need to hit some of these

900
00:53:05,520 --> 00:53:07,520
things.
And, you know, that might be

901
00:53:07,520 --> 00:53:11,360
something I, I did see a clip
from the Susan Recker thing

902
00:53:11,360 --> 00:53:14,680
about, you know, changing some
of those profiles and looking

903
00:53:14,680 --> 00:53:18,160
at, hey, what are we, what do we
actually need as a standard for

904
00:53:18,160 --> 00:53:21,240
these things?
So, yeah, it was copper.

905
00:53:21,800 --> 00:53:24,600
Unless your dog has copper
storage or you're dealing

906
00:53:24,600 --> 00:53:27,680
particularly with liver disease
or something and it's coming

907
00:53:27,680 --> 00:53:29,720
from food, I don't think you
have to worry about it at all.

908
00:53:32,920 --> 00:53:38,280
Since you brought up kelp, that
was a big, that was a hot topic

909
00:53:38,560 --> 00:53:41,640
this year as well.
I don't know if you got many

910
00:53:41,640 --> 00:53:44,280
questions about that.
There doesn't seem to be, I

911
00:53:44,280 --> 00:53:48,000
don't know, I haven't dug into
it enough because I'm just like,

912
00:53:49,040 --> 00:53:51,320
the whole world is toxic.
I don't know what to tell you,

913
00:53:51,320 --> 00:53:55,440
but there doesn't seem to be an
available source of kelp that

914
00:53:55,440 --> 00:53:59,320
doesn't have quote.
Whatever too much lead is.

915
00:54:00,040 --> 00:54:02,360
I don't even know what it is,
but have you been getting those

916
00:54:02,360 --> 00:54:07,400
questions as well?
Not not a ton I think.

917
00:54:09,280 --> 00:54:13,680
I think when it comes to food
ingredients, be at your home or

918
00:54:13,680 --> 00:54:16,120
you know, in buying it
commercial food or formulating

919
00:54:16,120 --> 00:54:18,480
for commercial food, you have to
find the best ones you can.

920
00:54:19,000 --> 00:54:24,000
And there's always going to be
some level of something, right?

921
00:54:24,000 --> 00:54:30,440
There's always going to be some
slight level of something you

922
00:54:30,440 --> 00:54:31,720
don't want.
But that's just the world we

923
00:54:31,720 --> 00:54:33,520
live in.
And you just have to do your

924
00:54:33,520 --> 00:54:36,160
best.
You know, when we when I buy

925
00:54:36,360 --> 00:54:39,880
food for my family, you know, I
realized nothing is ever

926
00:54:39,880 --> 00:54:42,760
perfect, but you just do
absolutely the best we can.

927
00:54:42,840 --> 00:54:46,800
You know, a good example of that
if if you know, less now, I

928
00:54:46,800 --> 00:54:49,480
guess because she's, you know,
over 4.

929
00:54:49,480 --> 00:54:53,800
But like, you know, if we're on
the go and stuff like that,

930
00:54:54,680 --> 00:54:57,520
those little food pouches, we
have those.

931
00:54:57,560 --> 00:55:00,160
We just buy the best possible
one we can that has organic

932
00:55:00,160 --> 00:55:02,400
ingredients and grass fed
animals.

933
00:55:02,400 --> 00:55:05,280
And do I realize there's
probably microplastics in it

934
00:55:05,280 --> 00:55:06,880
because it's in that pouch?
Yeah.

935
00:55:07,000 --> 00:55:10,520
But that's life.
You got to do the best you can.

936
00:55:10,520 --> 00:55:15,720
And you know, and you also need
a source of iodine, you know,

937
00:55:15,760 --> 00:55:19,680
the, the two best sources of
iodine in my mind are raw milk

938
00:55:19,680 --> 00:55:22,160
and and seaweed.
So you just got to make a

939
00:55:22,160 --> 00:55:23,960
decision on, on where you want
to go there.

940
00:55:23,960 --> 00:55:27,920
And with our diets, you know, it
was we, we sought out the best

941
00:55:27,920 --> 00:55:32,360
possible one that we could find
for our cup sourcing, which

942
00:55:32,360 --> 00:55:36,320
comes from Iceland.
There we go.

943
00:55:39,360 --> 00:55:45,640
Well, yeah, I I think I know the
students that I have in the

944
00:55:45,640 --> 00:55:48,400
certification that I, that I
mentor for when everybody was

945
00:55:48,400 --> 00:55:51,720
freaking out over this earlier
this year, which by the way, our

946
00:55:51,720 --> 00:55:55,120
dear, dear friend Connor Brady
stoked that fire quite a bit

947
00:55:55,120 --> 00:55:58,160
this year.
It like everybody was terrified

948
00:55:58,240 --> 00:56:01,520
and scared and like, Oh my God,
I'm feeding lead to my pet.

949
00:56:01,520 --> 00:56:07,520
And I'm like, my reaction to it
was instead of asking what else

950
00:56:07,520 --> 00:56:13,880
can we feed, how about we ask
like, what can we do to clean

951
00:56:13,880 --> 00:56:15,520
this up?
Because we have done this to the

952
00:56:15,520 --> 00:56:18,920
point like we have done this and
maybe our focus is in the wrong

953
00:56:18,920 --> 00:56:22,080
place.
Instead of like bashing these

954
00:56:22,520 --> 00:56:25,640
companies that are putting kelp
out there for us to use, like

955
00:56:25,920 --> 00:56:29,720
what can we do to actually, I
don't know, reverse change

956
00:56:29,720 --> 00:56:34,760
course and clean up the planet?
Maybe that's to like high level

957
00:56:34,760 --> 00:56:37,800
for most people to think.
It's probably too high level for

958
00:56:37,800 --> 00:56:40,920
me to even say because I don't
have the energy to do it either.

959
00:56:41,200 --> 00:56:43,760
But that's kind of where my head
goes when I hear something like

960
00:56:43,760 --> 00:56:45,160
that.
I'm like, yeah, we live in a

961
00:56:45,160 --> 00:56:47,560
toxic world and we did this, so
we need to fix it.

962
00:56:49,080 --> 00:56:52,720
I think that just good, you
know, that goes back to the

963
00:56:52,720 --> 00:56:56,080
regulations and how people
produce food and stuff, but it

964
00:56:56,080 --> 00:56:58,720
just goes back to like you have
to find the people that are

965
00:56:58,720 --> 00:57:02,560
doing it right And that's where
you spend your money.

966
00:57:02,600 --> 00:57:06,120
You know, it's kind of like we
moved our production for our

967
00:57:06,120 --> 00:57:08,760
veggie frozen veggie blends to
Pennsylvania this year.

968
00:57:08,760 --> 00:57:11,400
We just started producing them
here and you know, we were

969
00:57:11,400 --> 00:57:15,400
working with Lancaster Farm
fresh Co-op and they're

970
00:57:15,400 --> 00:57:19,080
incredible for that's the most
organic produce I've ever seen.

971
00:57:19,080 --> 00:57:21,920
It's not just organic, it's the,
you know, they're not using any

972
00:57:22,200 --> 00:57:25,480
chemical fertilizers.
It's all actually truly

973
00:57:25,480 --> 00:57:29,480
regenerative, like it's run by,
you know, a married couple that

974
00:57:29,640 --> 00:57:33,440
has a passion for that.
And so you at Green Juju, we

975
00:57:33,440 --> 00:57:35,720
just try to get better, you
know, a better, a better.

976
00:57:35,720 --> 00:57:41,400
And so we were able to to I
think make those even better at

977
00:57:41,400 --> 00:57:42,640
this point.
And it was actually funny

978
00:57:42,640 --> 00:57:46,480
because we were filming out
there and there was a we were

979
00:57:46,480 --> 00:57:49,120
out because we were, you know,
that's where we get our beats

980
00:57:49,120 --> 00:57:53,360
for for vamps, digestive support
and purple cabbage as well.

981
00:57:53,360 --> 00:57:58,520
And we were out there with the
guy doing some filming and, and

982
00:57:58,520 --> 00:58:01,000
we were, they were these little
beets.

983
00:58:01,000 --> 00:58:03,040
They weren't mature yet, but
they're like, oh, pull one of

984
00:58:03,040 --> 00:58:04,960
those out of the ground and eat,
want to eat it?

985
00:58:05,360 --> 00:58:07,760
And so we did it and they're
like, how was it?

986
00:58:07,760 --> 00:58:10,640
And I was like, well, it was
covered in manure, so it wasn't

987
00:58:10,640 --> 00:58:13,400
very good.
It didn't taste amazing.

988
00:58:13,400 --> 00:58:17,040
I'm sure my microbiome is like
loving it but it's covered in

989
00:58:17,040 --> 00:58:23,320
dirt so not great.
Well, and I just saw on green

990
00:58:23,320 --> 00:58:27,800
Juju socials that you're, you're
rinsing all those veggies in

991
00:58:27,800 --> 00:58:30,960
ozonated water, which I
absolutely love and want to give

992
00:58:30,960 --> 00:58:37,200
a plug to our friends at O3 Vets
because ozone is, I think

993
00:58:37,200 --> 00:58:39,480
underrated.
Like we, this is a really cool

994
00:58:39,480 --> 00:58:44,080
thing that we have available to
us that so many, like we could

995
00:58:44,080 --> 00:58:45,880
be using it in so many ways that
we're not.

996
00:58:45,880 --> 00:58:47,840
And I like, I'd love that you
guys are using it.

997
00:58:49,000 --> 00:58:52,240
Yeah, we just started doing that
up at Urbans, you know, up at

998
00:58:52,240 --> 00:58:55,440
the with the plant there.
And it was really fun to be able

999
00:58:55,440 --> 00:58:58,640
to.
I've been up there a couple

1000
00:58:58,640 --> 00:59:02,960
times, you know, and then Kelly
and even Antoine has been up

1001
00:59:02,960 --> 00:59:04,280
there.
Kelly's been out there a couple

1002
00:59:04,280 --> 00:59:05,640
times.
Antoine was up there the last

1003
00:59:05,640 --> 00:59:08,720
time, you know, because when you
switch production and go through

1004
00:59:08,720 --> 00:59:10,480
things, you know, it's
different.

1005
00:59:10,960 --> 00:59:13,680
We it's a different place, it's
a different equipment.

1006
00:59:13,680 --> 00:59:15,360
So you have to like run through
those things.

1007
00:59:15,920 --> 00:59:20,240
So, but it's always fun to go up
there and you know, we're hands

1008
00:59:20,240 --> 00:59:23,000
on probably the slowest day of
the year because I'm, you know,

1009
00:59:23,200 --> 00:59:26,160
helping them.
But outside of that, I think

1010
00:59:26,160 --> 00:59:29,200
it's I always loved throughout
my entire career, I loved

1011
00:59:29,800 --> 00:59:33,720
production, you know, getting in
there, doing it, doing the

1012
00:59:33,720 --> 00:59:38,160
things, dipping with things.
But that was a nice we got.

1013
00:59:38,160 --> 00:59:42,280
We have a really good safety
system and steps, you know, from

1014
00:59:42,280 --> 00:59:46,800
Jose water to some organic acids
and that kind of stuff to, to

1015
00:59:46,840 --> 00:59:51,360
get those where they need to be.
And yeah, I'm just really proud

1016
00:59:51,360 --> 00:59:53,000
that, you know, we can make it
here in Pennsylvania.

1017
00:59:56,040 --> 00:59:57,560
That's awesome.
I don't know if you know that

1018
00:59:58,000 --> 01:00:03,160
we're in an hour.
Well, I think we all know how

1019
01:00:03,240 --> 01:00:05,800
much you love Pennsylvania, and
I still haven't been there.

1020
01:00:08,200 --> 01:00:12,520
Yeah, well, you're missing out.
Clearly, the tour is always

1021
01:00:12,520 --> 01:00:17,360
available.
Yeah, OK, I might come this

1022
01:00:17,360 --> 01:00:18,600
spring.
I'm not coming during the

1023
01:00:18,600 --> 01:00:19,480
winter.
It's too cold.

1024
01:00:20,680 --> 01:00:22,920
Yeah, that's, that's fair.
It's beautiful.

1025
01:00:22,920 --> 01:00:24,080
I mean, today it was a little
bit rainy.

1026
01:00:24,080 --> 01:00:27,440
It was beautiful.
Right now, it's very the fall is

1027
01:00:27,440 --> 01:00:37,080
in full effect.
So last year you said that y'all

1028
01:00:37,080 --> 01:00:41,280
were going to be slowing things
down for 20/25/2024 was crazy.

1029
01:00:41,280 --> 01:00:44,000
You're slowing things down for
2025 That did not happen.

1030
01:00:44,360 --> 01:00:47,040
So are you going to make the
same prediction?

1031
01:00:47,040 --> 01:00:50,840
Are we going to have like a like
an like a we're going to we're

1032
01:00:50,840 --> 01:00:53,720
going to bet on the side like
are we going to slow down?

1033
01:00:53,720 --> 01:00:56,360
Are we not going to slow down?
What have we got 20 bucks on?

1034
01:01:02,880 --> 01:01:06,880
I feel like they're well.
So I can say one thing that is

1035
01:01:06,880 --> 01:01:10,800
definitely coming out, which is
the frozen version of the extras

1036
01:01:10,800 --> 01:01:14,680
line.
So, but I think people saw that

1037
01:01:14,680 --> 01:01:16,920
coming.
So you know, the plan is to

1038
01:01:16,920 --> 01:01:19,480
release the 1 as soon as
possible and freeze dried and

1039
01:01:19,480 --> 01:01:21,680
then in the spring do the
frozen.

1040
01:01:21,920 --> 01:01:25,520
So not even that long from now
really honestly from a business

1041
01:01:25,520 --> 01:01:28,600
perspective and from education
and all that, that's probably

1042
01:01:28,600 --> 01:01:31,320
the focus, you know, is the
frozen version.

1043
01:01:31,320 --> 01:01:33,560
I think the chicken 1's going to
be really popular, especially

1044
01:01:33,560 --> 01:01:35,560
because the price point is
lower, like the beef, you know,

1045
01:01:35,560 --> 01:01:40,080
on the lower end there.
But if I had to say, I don't

1046
01:01:40,080 --> 01:01:43,520
know this honestly because we
haven't gone over next year yet

1047
01:01:43,520 --> 01:01:48,720
in full detail, But if I had to
guess, I would say there's

1048
01:01:48,720 --> 01:01:51,280
probably other things should
there be?

1049
01:01:51,480 --> 01:01:53,000
Probably not.
Will there be?

1050
01:01:53,000 --> 01:02:00,120
Yes, probably so, but we do with
the caveat of we never do things

1051
01:02:00,120 --> 01:02:02,440
just to do them.
There's no part of me that goes

1052
01:02:02,440 --> 01:02:07,000
like, well, we we're releasing
something at Global, so we have

1053
01:02:07,000 --> 01:02:09,080
to release something at Super
Zoo, right?

1054
01:02:09,080 --> 01:02:13,880
Like I don't ever think that
way, but there's always things

1055
01:02:14,480 --> 01:02:18,080
cooking on the back burner,
things we talked about moving

1056
01:02:18,080 --> 01:02:20,960
into and then also surprise
things that are like, oh, OK,

1057
01:02:21,000 --> 01:02:23,760
well this came available, let's
do it.

1058
01:02:24,160 --> 01:02:26,480
And so we'll see what happened.
But I'm looking forward to the

1059
01:02:26,480 --> 01:02:30,040
year that's already crazy how
much it fills up.

1060
01:02:30,040 --> 01:02:33,280
And I already have until maybe
up until April scheduled

1061
01:02:33,400 --> 01:02:35,960
already.
So you know, it fills up pretty

1062
01:02:35,960 --> 01:02:38,600
quickly.
Wow.

1063
01:02:38,680 --> 01:02:43,440
Well, what is your take away
from 2025?

1064
01:02:43,440 --> 01:02:45,600
It was a crazy year.
What's your take away?

1065
01:02:45,880 --> 01:02:50,280
Is there anything that you
learned or unlearned this year

1066
01:02:50,320 --> 01:02:53,520
that you're going to take with
you moving forward?

1067
01:02:53,520 --> 01:02:56,240
Like something that you were
like, oh wow, this is this is a

1068
01:02:56,240 --> 01:02:59,960
change.
Well, I think for Green Juju,

1069
01:03:00,200 --> 01:03:03,120
we've had to because just
because a lot of external

1070
01:03:03,120 --> 01:03:06,000
factors, we've had to pivot a
lot with our release schedules

1071
01:03:06,000 --> 01:03:08,040
and stuff and how we were doing
things this year.

1072
01:03:08,640 --> 01:03:11,480
Certain products had to come out
when other ones were going to

1073
01:03:11,480 --> 01:03:12,960
come out in a lot of different
things.

1074
01:03:13,360 --> 01:03:17,440
So I, I think one of the things
we're hitting now, especially

1075
01:03:17,440 --> 01:03:21,000
now that we're a food company
that's, you know, doing all

1076
01:03:21,000 --> 01:03:24,840
these things, is we kind of have
to go with the flow and be able

1077
01:03:24,840 --> 01:03:29,000
to, you know, really do the best
we can and, and pivot there.

1078
01:03:29,080 --> 01:03:32,520
So I think that was my, my big
green juju lesson.

1079
01:03:34,840 --> 01:03:38,200
That's a hard question when it
comes to like nutrition and,

1080
01:03:38,200 --> 01:03:42,040
and, you know, learning and
unlearning.

1081
01:03:46,120 --> 01:03:53,160
I think you know, what 2025
showed me was we're ready for

1082
01:03:53,160 --> 01:03:56,560
something.
We're ready for a leap in the

1083
01:03:56,560 --> 01:03:59,000
nutrition world.
We're ready for a leap and

1084
01:03:59,000 --> 01:04:02,120
understanding and where people
are going.

1085
01:04:02,280 --> 01:04:05,080
And especially in the industry,
in the, in the pet food industry

1086
01:04:05,080 --> 01:04:07,880
generally, I think we've just
all been relying on all the

1087
01:04:08,640 --> 01:04:13,280
steady information for so long.
And this is what this is what a

1088
01:04:13,280 --> 01:04:15,960
good dive is for an animal.
While we're still figuring that

1089
01:04:15,960 --> 01:04:19,400
out, we need to push and I think
the industry as a whole just

1090
01:04:19,400 --> 01:04:23,560
needs to jump to a new, a new
understanding and I don't mean a

1091
01:04:23,560 --> 01:04:26,880
new understanding and like based
now, it's just a new

1092
01:04:26,880 --> 01:04:29,960
understanding and that we need
to push forward in that.

1093
01:04:30,520 --> 01:04:33,720
In a lot of ways, we haven't
done that in a very long time,

1094
01:04:33,800 --> 01:04:37,000
especially in in the industry,
you know, because, because

1095
01:04:37,000 --> 01:04:39,200
there's two different kind of
people you deal with.

1096
01:04:40,240 --> 01:04:43,920
The first one is like people
that make food at home and they

1097
01:04:43,920 --> 01:04:46,040
research nutrition and they do
all these things.

1098
01:04:47,800 --> 01:04:49,800
Sorry, if you could hear, I
don't know if you can hear that,

1099
01:04:49,800 --> 01:04:51,560
but there's very loud people
right over there.

1100
01:04:52,040 --> 01:04:54,320
So the first one is like the
kind of people who make their

1101
01:04:54,320 --> 01:04:58,040
own food and, and, and, you
know, research how to make

1102
01:04:58,040 --> 01:05:00,200
diets.
And then the second thing is the

1103
01:05:00,360 --> 01:05:03,560
commercial side of pet food and,
and who we deal with more, which

1104
01:05:03,560 --> 01:05:05,880
is like people who produce this
commercially.

1105
01:05:06,360 --> 01:05:09,480
And that's where I think both
need to make a jump, honestly.

1106
01:05:09,520 --> 01:05:12,200
You know, how many how, how
often can we just talk about the

1107
01:05:12,200 --> 01:05:14,040
same things over and over again,
right?

1108
01:05:14,400 --> 01:05:17,640
Like, like what I was talking
about earlier, how much Oregon

1109
01:05:17,640 --> 01:05:22,000
need how much, like how, how,
how often can we talk about that

1110
01:05:22,000 --> 01:05:24,080
and not think about a new way
forward?

1111
01:05:24,440 --> 01:05:30,080
So hopefully 2026 is the year
for all of us to to kind of seek

1112
01:05:30,080 --> 01:05:32,960
to, you know, help our dogs live
even better lives.

1113
01:05:33,520 --> 01:05:37,440
And cats, we like cats too.
I say dogs a lot, but cats shout

1114
01:05:37,440 --> 01:05:39,560
out to cats.
I don't want the cat people to

1115
01:05:39,560 --> 01:05:43,840
kill me so.
Shout out to the cats.

1116
01:05:44,080 --> 01:05:49,040
Well, fortunately the green Juju
foods are very palatable to

1117
01:05:49,040 --> 01:05:52,240
cats, so that works.
That's very true.

1118
01:05:52,440 --> 01:05:56,280
And the new ones are as well.
I'm just going to throw that out

1119
01:05:56,280 --> 01:06:01,480
there.
Yeah, the chicken and sardines.

1120
01:06:01,520 --> 01:06:03,160
So, well, I mean, I think that's
a good way.

1121
01:06:05,840 --> 01:06:07,120
Yeah.
Well, they certainly like

1122
01:06:07,120 --> 01:06:10,160
sardines, that's for sure.
And chicken is very popular for

1123
01:06:10,160 --> 01:06:12,640
cats.
Very popular though.

1124
01:06:12,640 --> 01:06:15,080
Mine love rabbit.
Mine are big fans of Rabbit.

1125
01:06:15,800 --> 01:06:18,120
Oh, and I think that's pretty
universal too, though.

1126
01:06:18,840 --> 01:06:24,960
Like, I think I feel like they,
I feel like, you know, and, and

1127
01:06:24,960 --> 01:06:31,680
I've also don't get into the
like, so rabbit cows, you know,

1128
01:06:31,960 --> 01:06:36,640
pigs, whatever.
They're all just, you know,

1129
01:06:36,640 --> 01:06:38,280
protein.
Like when it comes to the

1130
01:06:38,280 --> 01:06:41,160
digestibility, their proteins
that are made-up of amino acids,

1131
01:06:41,160 --> 01:06:43,160
those amino acids are in
different arrangements.

1132
01:06:43,520 --> 01:06:46,040
I don't necessarily buy the
argument that like you should

1133
01:06:46,040 --> 01:06:49,000
only feed your cat things they
could have brought down in the

1134
01:06:49,000 --> 01:06:55,560
wild because their bodies aren't
because like it's the same amino

1135
01:06:55,560 --> 01:06:57,880
acids, they're just in a
slightly different arrangement.

1136
01:06:57,880 --> 01:07:01,360
So I don't, you know, I don't, I
don't know that could be true,

1137
01:07:01,360 --> 01:07:04,760
but I just have never seen
anything that would show me that

1138
01:07:04,760 --> 01:07:06,760
that's true.
That's why, you know, I tons of

1139
01:07:06,760 --> 01:07:10,560
cats love pork.
Pork is very palatable for cats.

1140
01:07:10,560 --> 01:07:13,840
We've we've come to find out And
so, but for whatever reason, it

1141
01:07:13,840 --> 01:07:16,000
does seem like a lot of cats
like rabbit.

1142
01:07:16,320 --> 01:07:20,320
So it may be related to that,
may not, but it just depends.

1143
01:07:22,000 --> 01:07:23,760
I don't know.
I mean, my cats like pork, too.

1144
01:07:23,760 --> 01:07:28,640
So, see, there you go.
Well, I think that's a yeah.

1145
01:07:28,640 --> 01:07:32,520
I think that's a good way to to
end the year with hopes for 2026

1146
01:07:32,520 --> 01:07:35,360
that you just gave us.
And I just want to thank you

1147
01:07:35,360 --> 01:07:37,880
again for being here.
My dog is whining at me and

1148
01:07:38,280 --> 01:07:42,120
scratching at the door.
So I think I'm going to kind of

1149
01:07:42,120 --> 01:07:46,120
have to say to have have a
fabulous new year to everybody.

1150
01:07:46,120 --> 01:07:48,000
And thank you so much for being
here again, Billy.

1151
01:07:48,000 --> 01:07:49,280
It's always a pleasure having
you.

1152
01:07:51,040 --> 01:07:57,800
Of course, anytime.
All right guys, give your pets

1153
01:07:57,800 --> 01:08:00,440
some extra love from me and from
Billy this week and I will talk

1154
01:08:00,440 --> 01:08:01,360
to you next week.