244. Real Food for Dogs: Why It Changes Everything with K9 Naturals

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It's Jess.
If you're new here, I'm a

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certified professional canine
nutritionist, raw nutrition

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certified for dogs and cats, a
holistic pet health coach, the

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founder of Wild Wellness Pet,
and the host of the Pet

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Parenting Reset podcast that
you're listening to right now,

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where every pet deserves the
absolute best and every pet

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parent is welcome.
Learn from the best holistic and

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integrative experts in
veterinary medicine and

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nutrition every Tuesday right
here on this podcast.

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Or get individualized help with
your pet through one-on-one

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consultations and take a deep
dive into the root cause with

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the Wild Wellness Bioenergetics
at Home testing kit.

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It's time to rethink how we
raise our pets.

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A reset to naturally healthy
dogs and cats.

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If you've been feeling like
there has to be something more,

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something better, a better way
to raise healthier pets, welcome

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to the pet Parenting reset.
Welcome back, pet parent.

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Today is going to be just a fun
episode, I think, because I have

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Heather and Ajeebi here with me
today with canine and feline

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natural.
And first of all, Heather,

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congratulations on getting your
CPCN.

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Thank you so much.
I'm really excited and I know

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you've got it as well, so.
You know the thing with the CPCN

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that I tell people all the time,
like anybody that asks me if

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they should get it, of course
I'm like, yes, of course I want

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this information out there.
But I'm like people who actually

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are trying to use this
information professionally.

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I'm like, just understand that
you were going to go through a

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roller coaster of pulling your
hair out.

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Why is this so hard?
Why is it so hard to feed a dog

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and then, oh gosh, this is easy.
Why?

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We don't need to be doing like
we don't need to be dealing with

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all of this.
This is this is easy.

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Just follow nature and you're
just going to go through this

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roller coaster.
You know, I have to say I got

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really bogged down in vitamins
and minerals.

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You know, I've been, I started
this journey 20 years ago with

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raw feeding and making my own,
not knowing what I was doing.

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But I had a dog with severe
issues.

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So I just literally pulling
dandelion greens and lambs

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quarters out of my own yard,
burdock root from the Asian

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grocery, you know, buying from
the butcher, just kind of doing

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it myself.
So, you know, I kept getting

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afraid of not being able to
remember so much of this, but

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then kind of going back to wait
a minute.

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So much of this is just common
sense and how often do you and I

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eat complete and balanced on a
daily basis?

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And you know, it's so, so much
of it is common sense.

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I just thought it was really
great to, I know it's sort of

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for me, there was a lot of
confirmation and, and what I've

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already seen throughout my life
and just, you know, be official

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about it now.
Right.

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I think well it is interesting
because it only really matters

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if it's on a professional level.
We're trying to meet AFCO or

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Fettia for inner like if we're
trying to meet these minimum

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levels of nutrient profiles for
which you know that formulators

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at canine and B like natural are
absolutely.

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And and that's where it it
matters.

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But also like I keep having to
remind myself that this is based

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on like all of this information
that we think we know about what

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dogs and cats need is really
based on synthetics and studies

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with synthetics and not only
studies with synthetics, but

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studies with synthetics in a
vacuum.

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And it's like when we're feeding
real food, it's like we just let

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nature do all the work and
really don't have to think about

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it that much.
Yeah, yeah, for sure.

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However, at the end of it, I, I
also realized I'm really

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fortunate that I get to hit the
easy button or working for

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canine and feel like natural.
I know the work and the care and

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the, you know, I have so much
trust in them and what they do

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that I was like, I, I get to
just, you know, and it's just so

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nice to hit the easy button
because not everybody has the

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time or, or the desire to, to
make their food, you know, and

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just knowing that I can feel so
good about what's coming out of

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New Zealand.
And you know, our, like you

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mentioned our formulators, they
are so careful and so educated

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and you know, it just it's nice
that I've got this knowledge,

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but I don't have to use it in my
own feeding.

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Yeah, yeah.
Well, I'm going to tie this

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together really quickly and
we're going to move forward.

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But I had Jeff Bowers on the
podcast not too long ago.

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We were talking about Totonics,
which I this is not an

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advertisement whatsoever.
I just happened to really,

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really love totonics and I do
recommend it a lot.

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But he was the original
formulator for Canine Feline

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Naturals.
And so for anybody who's

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interested in really doing a
deep dive on the history, you

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know, I would say go go check
out that episode when you're

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done with this one.
But I would love to hear.

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So you've already told me a
little bit that like you really

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started this journey 20 years
ago.

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You have had at least one dog,
but I know multiple now that you

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have had to work with to help
get them to a better place where

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they're actually healthy and
they have a quality of life.

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What has that road look like for
you?

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How long have you like, how did
it?

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How did it bring you to Canine
Naturals?

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Yeah, so I 2020 plus years ago,
I was with a rescue and I

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accidentally ended up owning the
rescue.

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Long complicated story, but my
first rescue dog out of that,

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Nina, she was allergic to
everything.

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And I was giving her cortisone
shots because that was the the

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protocol.
And she ended up with Cushing's

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and I'm sure it was from the
repeated cortisone use.

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I got her when she was 5 and
she'd already had probably 4

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years of steady cortisone.
I did it for another year or so,

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not knowing better because, you
know, none of us can do better

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until we've kind of run into
these situations.

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You're not born with this
knowledge.

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And so I started to learn with
Nina and that's when I started

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to build her own diet because I
realized there was, I couldn't

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find a commercial food at least
20 years ago that she didn't

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react to.
But I did discover I could make

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it my own way.
But I did treat her

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conventionally for the Cushing's
and she didn't live very much

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longer.
I this last May, I took in a

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Hospice foster with Cushing.
So I'm kind of having a full

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circle moment now and I
consulted with Chelsea Kent was

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she's one of my favorite people
in the industry and the smartest

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person I know.
So what we decided to do was 75%

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canine diet, the Hokie and beef
specifically, and 25% of the

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Kefir Kiefer.
However you want to say that

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word, every time I think I get
it right, I get it wrong.

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And then followed the doctors
Marsden's protocol of four

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marbles.
And we have turned this girl

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around.
I mean, she's still somewhere

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between 13 and 15.
And you know, we're, we're still

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technically Hospice.
But to see what I could do with

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alternative diets for a very
horrific illness that is just

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heartbreaking to watch and to
see her so quickly, it just

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reaffirmed with me kind of what
we're doing and how much

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sourcing matters.
And, you know, if all disease

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stems from inflammation and an
unhealthy gut, you know, like,

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let's reduce this inflammation
in her body.

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Let's heal her gut.
And it wasn't that hard to do.

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You know, I think it's just you
just got to know the right

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people to talk to or the right
products to pick.

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But you know, I that's the
beauty of podcasts like this

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that people can listen and learn
from other people's experience.

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It took me so long to get here,
but that is how I ended up with

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Canine 10 years ago was because
through the rescue world, I was

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getting food donated from other
companies and I got to know all

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the people and I was so thrilled
to be able to come to Canine.

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And yeah, yeah, Jeff is
phenomenal.

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Our founder Shane, who's kind of
the the number two in the

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company, is one of my favorite
humans on the planet.

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Can't wait to see him in Global
next week.

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And Teutonix is in every bowl
with Rose now.

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I love that product.
I think it's phenomenal.

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And there again, just reducing
inflammation.

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That's just kind of mention with
her and that's how I'm doing it.

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So yeah, Teutonix, phenomenal.
Jeff's brain?

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Phenomenal.
I know, right?

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Well, you know, I like to go on
tangents.

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I'm a rabbit hole girl.
Let's go.

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So, and I also, I say this so
often and so many of the

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podcasts that I put out, but
it's, it's so true.

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I go through these phases where
I feel like the universe is

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bringing some like one thing to
me from so many different

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directions at one time that I'm
like, this is what I need to be

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talking about right now.
And I was actually just, I had

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to go run some errands before
recording this podcast with you.

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I was listening to a new
podcast.

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I'm forgive me, everyone, I'm I
I used to like 20 years ago, I

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was not a fan of Joe Rogan, like
I did not like him with a

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passion.
And today I, I, I can't wait for

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his next podcast to drop.
But but he had Brigham Brigham

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Bueller on who he's been on the
podcast many times.

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He's the founder of Ways to Well
and talking about peptides, but

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more generally talking about the
capture of the Pharmaceutical

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industry and how kind of twofold
that we are really in like our

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healthcare care system is is a
sick care system and we don't.

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But even Even so, we don't even
really have a healthcare or even

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really a sick care system.
We have a system that is

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completely pharmaceutical Bay
that is just OK.

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How what is the next pill that I
can give you to quote UN quote,

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make you feel better?
And that's really all we're

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doing.
And that has trickled down so

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far into the veterinary industry
as well.

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Unfortunately, not to say that
there aren't some really amazing

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veterinarians out there.
There still are some really

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amazing veterinarians out there.
But I was doing a like a pre

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podcast chat with a veterinarian
yesterday and I always like to,

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you know, just talk to people to
kind of get a sense of who they

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are before we actually record.
Because now I know what I can

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talk to you about and what I
can't talk to you about kind of

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things.
And, and to make sure that we

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can even have a conversation
like I've, you know, I'm almost

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five years into this now.
So I've realized that you can't

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have a conversation with
everybody, but you know, he was,

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he was also bringing up the fact
that you just when you go into

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corporate medicine and, and the
veterinary industry is

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completely bought up.
I mean, almost completely bought

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up more, well, more well over
50% of I think the veterinary

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practices in the country right
now are corporate owned,

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especially when we include like
emergency and urgent care.

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That's and like there's no
relationship there, but not just

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like there's no relationship
with you and the doctor, but

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there's no relationship between
a patient and the other.

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So like if we actually look at
your dog or your cat as the

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patient, because they are, they
have no relationship with the

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person who is supposed to be
giving them care.

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And that is pretty detrimental
overall, which is why all of

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that to say, I think This is why
people like you and I spend so

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much time talking about
nutrition because it is so

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foundational and it is something
that you can do and change in

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your home today with really not
even having to do too much

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research anymore.
Like you can go and buy a

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commercially available,
biologically appropriate food

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for your dog or your cat and
make a huge like if you have a

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dog with cushions, right?
You may not get everywhere you

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want to be just changing the
diet, but it's going to help a

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ton and it's really going to
give you like that starting

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place.
And I just took over the

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conversation.
I'm sorry, but I'm curious like

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that seems to be wait when I
talk to you like that's that's

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kind of your focus.
Yeah, yeah, nutrition and and

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sourcing, you know that was that
came up with the feed reel at

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the end of it.
You know, you build the diet for

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your final.
And I have become so suspicious

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of sourcing because I work for a
New Zealand company and I, I've

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learned a lot about US
manufacturing, US sourcing,

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factory farms.
And it was really, really hard

224
00:13:54,400 --> 00:13:58,720
to make that final diet for me,
knowing what I know, because it

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00:13:58,720 --> 00:14:02,080
wasn't easy to find everything I
needed that I trusted the

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00:14:02,080 --> 00:14:03,880
sourcing of Some of it was
great.

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00:14:04,000 --> 00:14:06,280
I, you know, I was like, Oh, I
feel really great about where I

228
00:14:06,280 --> 00:14:10,080
got this, this pork loin from or
this, you know, but some of it,

229
00:14:10,080 --> 00:14:13,680
I was just like, oh, that was,
it felt sketchy to me, which was

230
00:14:13,680 --> 00:14:16,280
hard.
And that's one of the reasons

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00:14:16,280 --> 00:14:20,040
I'm so proud to work for canine
and feline natural is because of

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00:14:20,040 --> 00:14:23,080
that New Zealand sourcing.
I mean, I know our, our people

233
00:14:23,080 --> 00:14:25,680
are so educated and care so
much, but it's also we're

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00:14:25,680 --> 00:14:28,480
starting from this foundation of
this amazing country.

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00:14:29,000 --> 00:14:33,480
And whenever I talk about us, I
get, I sound very obsessive

236
00:14:33,480 --> 00:14:37,280
towards New Zealanders.
And we're actually going there

237
00:14:37,280 --> 00:14:39,200
next month.
And I, you know, they probably,

238
00:14:39,200 --> 00:14:41,880
they, they worry about me coming
because I'm, I'm such a fan.

239
00:14:43,400 --> 00:14:46,680
Well, tell me a little bit about
that difference, because I know

240
00:14:47,040 --> 00:14:52,640
like when I when I make food or
even when I did because I don't

241
00:14:52,640 --> 00:14:56,680
really, I really have never been
much of ADIY feeder.

242
00:14:56,680 --> 00:15:02,960
I'm just, that's not the season
of life that I'm in and sourcing

243
00:15:03,200 --> 00:15:07,120
is hard.
And I feel for people that are

244
00:15:07,720 --> 00:15:11,080
trying to source, especially the
ones that are trying to do

245
00:15:11,080 --> 00:15:15,080
things as inexpensively as
possible because the sourcing

246
00:15:15,080 --> 00:15:18,800
isn't going to be great.
And I mean, granted, like a fed

247
00:15:18,800 --> 00:15:20,520
dog is better than a starving
dog, right?

248
00:15:20,880 --> 00:15:26,800
But that sourcing does matter.
And I know when I was having to

249
00:15:26,800 --> 00:15:28,880
make the food at the end of the
course as well.

250
00:15:29,400 --> 00:15:35,160
I'm like especially the organ
meats and that only like these

251
00:15:35,160 --> 00:15:37,880
are I have no idea where these
are actually coming from like

252
00:15:37,880 --> 00:15:40,800
that.
They're not easy to find really

253
00:15:40,800 --> 00:15:44,520
good sources of individually.
I don't unless you have a

254
00:15:44,520 --> 00:15:51,160
relationship with a farmer or a
Co-op of farmers that you're

255
00:15:51,160 --> 00:15:53,240
comfortable with.
Like it's hard.

256
00:15:53,480 --> 00:15:56,680
It is, it's, it's, it's really
hard and you know, when you go

257
00:15:56,680 --> 00:15:59,160
to get the goods sourcing, it's
quite expensive.

258
00:15:59,200 --> 00:16:03,760
It's you know, you can find very
cheap meat, but say the more

259
00:16:03,760 --> 00:16:07,080
you'll, the more you learn, the
more worried you get.

260
00:16:07,960 --> 00:16:10,520
And with New Zealand, you just
don't have to worry about that.

261
00:16:10,520 --> 00:16:13,320
You know, it's no hormones, no
antibiotics, no GM OS and

262
00:16:13,320 --> 00:16:16,960
anything.
You know, in 2016 the FDA or

263
00:16:16,960 --> 00:16:20,720
USDAFDA changed the definition
of grass fed.

264
00:16:21,160 --> 00:16:25,320
They've removed the definition
so grass fed could be one day

265
00:16:25,920 --> 00:16:30,160
and that, you know, an animal
that is finished on a feed lot,

266
00:16:31,360 --> 00:16:34,920
much higher levels of Omega
sixes, much more saturated fat,

267
00:16:34,920 --> 00:16:37,880
higher bacterial count.
It's just, it's awful what

268
00:16:37,880 --> 00:16:41,800
happens in that meat to get that
corn fed thing that we like, you

269
00:16:41,800 --> 00:16:44,920
know, when you're in New
Zealand, everything is very lean

270
00:16:44,920 --> 00:16:49,520
because these animals are 100%
grass fed, pasture raised,

271
00:16:49,640 --> 00:16:51,920
rotational grazing.
There's all these different

272
00:16:51,920 --> 00:16:55,240
terms for it, you know, because
even grass finished isn't

273
00:16:55,240 --> 00:16:58,760
accurate because they are
rotational grazing on kale,

274
00:16:58,840 --> 00:17:02,200
Brussels sprouts, It varies
depending on the of the year.

275
00:17:02,640 --> 00:17:04,640
So these meats are very, very
different.

276
00:17:04,640 --> 00:17:09,160
And I am also a really strong
believer in cortisol levels.

277
00:17:09,160 --> 00:17:15,440
And, you know, if that animal
was stressed and full of fear, I

278
00:17:15,440 --> 00:17:17,560
think it does definitely change
the meat.

279
00:17:17,720 --> 00:17:20,599
And that's what we're feeding
our companion animals.

280
00:17:21,160 --> 00:17:24,040
So, you know, I just feel so
good about what's coming out of

281
00:17:24,040 --> 00:17:27,680
New Zealand the way they do it.
But it is just one bad day.

282
00:17:29,120 --> 00:17:32,960
When we were there last time,
they, they, the rest of the team

283
00:17:32,960 --> 00:17:35,640
watched us slaughter.
I did back out because I am.

284
00:17:37,960 --> 00:17:39,680
Yeah.
But I backed out.

285
00:17:39,680 --> 00:17:43,480
But, but our CEO was just, he,
he wanted us to understand, you

286
00:17:43,480 --> 00:17:46,400
know, we're so far removed away
from our food chain that he

287
00:17:46,400 --> 00:17:49,040
really wanted the team to
understand how much different it

288
00:17:49,040 --> 00:17:53,600
is there because of the, in
1999, the New Zealand government

289
00:17:54,160 --> 00:17:56,520
made all animals sentient beings
by law.

290
00:17:57,280 --> 00:18:00,960
So they acknowledge that they
have feelings and the five

291
00:18:00,960 --> 00:18:04,360
freedoms are a big pillars of
what they're doing there in New

292
00:18:04,360 --> 00:18:06,680
Zealand.
So I just feel like I've got

293
00:18:06,680 --> 00:18:09,880
such an easy button getting,
getting everything out of New

294
00:18:09,880 --> 00:18:13,600
Zealand.
And, you know, for our own food,

295
00:18:13,600 --> 00:18:16,280
you can frequently find New
Zealand meats at Trader Joe's.

296
00:18:17,040 --> 00:18:20,160
They will frequently have ground
beef or ground lamb.

297
00:18:20,760 --> 00:18:24,080
So if somebody out there looking
to get some of that amazing

298
00:18:24,080 --> 00:18:28,120
meat, but you know, it's that's
part of the anti-inflammatory

299
00:18:28,120 --> 00:18:32,200
that I always kind of focus on
is it starts if if your diet is

300
00:18:32,760 --> 00:18:37,960
85 to 95% meat, you want to make
sure that that meat is

301
00:18:38,440 --> 00:18:42,920
impeccable and that thing that
that entire country can offer

302
00:18:42,920 --> 00:18:45,200
us.
So it's a really nice, like I

303
00:18:45,200 --> 00:18:49,240
say, an easy button to push that
it's all put together for you.

304
00:18:50,200 --> 00:18:52,560
So this is, this is a harder
question.

305
00:18:52,600 --> 00:18:55,440
Yeah.
But I am curious and this is

306
00:18:55,440 --> 00:18:57,840
just us.
This is just our opinions.

307
00:18:59,520 --> 00:19:04,760
One of the things that I
recently spoke to somebody about

308
00:19:04,840 --> 00:19:07,600
on the podcast was
sustainability.

309
00:19:08,440 --> 00:19:13,880
And it's a big topic and like
it's a really big topic.

310
00:19:13,880 --> 00:19:20,360
And like how we, we certainly
can't expect, even though they

311
00:19:20,360 --> 00:19:24,240
have a very large population,
like animal population in New

312
00:19:24,240 --> 00:19:26,080
Zealand, it's a very small
country.

313
00:19:26,480 --> 00:19:30,200
We can't expect them to be able
to feed the world, especially if

314
00:19:30,200 --> 00:19:32,840
we're looking at the human
population and the animal

315
00:19:32,840 --> 00:19:37,800
population.
Granted, it's not the only food

316
00:19:37,800 --> 00:19:40,200
available.
There's a lot of food out there,

317
00:19:40,200 --> 00:19:47,160
but with it being, I mean, I
think pretty well everyone

318
00:19:47,680 --> 00:19:50,640
agrees that they have some of
the best food in the world.

319
00:19:51,080 --> 00:19:53,360
Yeah.
They also can't feed the world.

320
00:19:54,120 --> 00:19:57,720
They do they, they do aspire to
be the world's farm though.

321
00:19:57,720 --> 00:20:01,920
I've heard that times, you know.
And there is I think a latest

322
00:20:01,920 --> 00:20:05,240
figure I think I heard was 4
sheep to every human in New

323
00:20:05,400 --> 00:20:07,040
Zealand.
So I mean it is, there's a lot

324
00:20:07,040 --> 00:20:10,520
of wide open spaces.
And have you been?

325
00:20:11,560 --> 00:20:13,800
No, I want to so badly.
Oh my.

326
00:20:14,280 --> 00:20:16,160
God have to go.
It's so different.

327
00:20:16,160 --> 00:20:24,040
It's so it's farms, it's just
family farms and just, you know,

328
00:20:24,040 --> 00:20:27,720
you go for a hike and you just
randomly walk upon some sheep or

329
00:20:27,720 --> 00:20:30,560
some cow or, you know, it's,
it's just the strangest thing

330
00:20:30,560 --> 00:20:32,640
because it's, I'm, I'm in
Seattle.

331
00:20:32,640 --> 00:20:36,080
So, you know, things like that
just don't happen here, you

332
00:20:36,200 --> 00:20:37,520
know?
And they don't.

333
00:20:37,840 --> 00:20:40,440
I don't think there's any
shortage, I guess is, is what

334
00:20:40,440 --> 00:20:42,520
I'm what I'm saying, at least
not at this point.

335
00:20:42,520 --> 00:20:44,560
I mean who knows where, where
things go.

336
00:20:45,400 --> 00:20:47,760
But on that sustainability, I'm
so proud.

337
00:20:47,760 --> 00:20:50,920
We just got our certified B
status.

338
00:20:50,920 --> 00:20:53,400
So we are, we're going to be a
global next week kind of

339
00:20:53,400 --> 00:20:57,240
announcing it, which is a really
big journey that we've been on

340
00:20:57,240 --> 00:21:00,880
for a few years and less than
10% of companies that go for

341
00:21:00,880 --> 00:21:04,600
that get it.
So we're really, really proud of

342
00:21:04,600 --> 00:21:09,520
our sustainability practices.
You know what, doing everything

343
00:21:09,520 --> 00:21:13,960
we can.
Can you tell everybody what that

344
00:21:13,960 --> 00:21:17,320
entails being AB status
corporation?

345
00:21:17,360 --> 00:21:20,320
Yeah, I wish I had the
definition up, but I don't.

346
00:21:20,320 --> 00:21:24,160
But it's basically it's you're a
for profit company for good.

347
00:21:25,240 --> 00:21:28,920
And there's many different areas
that you can focus on, but it's

348
00:21:28,920 --> 00:21:32,400
independently audited.
So it's not like we just tell

349
00:21:32,400 --> 00:21:34,480
somebody, hey, we're doing all
the right things.

350
00:21:34,480 --> 00:21:37,400
They we have to prove it and
prove it all the time.

351
00:21:38,240 --> 00:21:40,840
But that means they're better
for the they're doing things

352
00:21:40,840 --> 00:21:42,960
that are good for the
environment, good for the world

353
00:21:43,120 --> 00:21:44,920
at large, good for their
employees.

354
00:21:45,040 --> 00:21:49,080
You know, they're just, it's,
it's a, it's a really important

355
00:21:49,080 --> 00:21:52,440
certification that I'm just,
I'm, I need to get, I need to

356
00:21:52,440 --> 00:21:55,640
get the talking points down,
Jessica, because, you know, it

357
00:21:55,640 --> 00:21:58,200
was a big deal and it took us,
like I said, several years to

358
00:21:58,200 --> 00:22:01,720
get.
And, and we were also the first

359
00:22:01,720 --> 00:22:03,960
New Zealand company that was
accredited through the Pet

360
00:22:03,960 --> 00:22:08,200
Sustainability Coalition.
So, yeah, you know, I, I think

361
00:22:08,200 --> 00:22:11,120
your, your main question there
was kind of about the viability

362
00:22:11,120 --> 00:22:14,160
of how much meat can the world.
And I don't know the answer to

363
00:22:14,160 --> 00:22:18,160
that, you know, but there's
certainly no shortage.

364
00:22:19,640 --> 00:22:25,800
Well, and I, I think it's a
really good testament to how, I

365
00:22:26,880 --> 00:22:30,520
mean, here we caught, we, we
have to have a word for it here

366
00:22:30,520 --> 00:22:33,360
in the States, right?
Because of course my dog is

367
00:22:33,360 --> 00:22:37,280
like, yes, because it really
sucks.

368
00:22:37,640 --> 00:22:44,480
I think that we can't have an
apple and an apple grown with

369
00:22:44,480 --> 00:22:48,880
poison like the the organic
apple has to go through all the

370
00:22:48,880 --> 00:22:53,120
hoops, right to be labeled
organic, when that should just

371
00:22:53,120 --> 00:22:58,320
be the apple and then the other
should have to be the one like

372
00:22:58,320 --> 00:23:01,560
disclosing what they're doing
right?

373
00:23:02,480 --> 00:23:05,480
It it and it it really sucks.
And I think that's why we're at

374
00:23:05,480 --> 00:23:08,160
this point where we're like,
we're talking about regenerative

375
00:23:08,160 --> 00:23:14,320
agriculture.
We have to put a name to how how

376
00:23:15,200 --> 00:23:21,040
plants and animals should be
raised as far as like actually

377
00:23:21,040 --> 00:23:26,400
working with the earth and not
against it creating healthy

378
00:23:26,400 --> 00:23:29,480
topsoil versus killing all of
the topsoil.

379
00:23:29,480 --> 00:23:35,960
And so I, it sounds to me like
New Zealand is kind of that case

380
00:23:35,960 --> 00:23:40,160
study that shows we're not,
we're not making all of this up

381
00:23:40,160 --> 00:23:44,880
like this actually will save the
world if we just did.

382
00:23:45,120 --> 00:23:48,000
This we follow it, yeah.
And it's and it's, you know,

383
00:23:48,000 --> 00:23:50,120
it's they're, they have the
benefit of being an island

384
00:23:50,120 --> 00:23:54,080
nation, So they're really
protected in ways that, you

385
00:23:54,080 --> 00:23:57,040
know, for example, I don't think
North America could turn a lot

386
00:23:57,040 --> 00:24:02,760
of this around now.
It's kind of it's the, the, the

387
00:24:02,760 --> 00:24:05,440
genies out of the bottle, cats
out of the bag, whatever you

388
00:24:05,440 --> 00:24:08,360
know, you want to talk about.
It's, it's difficult to find

389
00:24:08,600 --> 00:24:11,200
this kind of sourcing where New
Zealand's done a beautiful job

390
00:24:11,200 --> 00:24:16,360
of sort of protecting their bio
security measures are very, very

391
00:24:16,360 --> 00:24:20,360
tough.
Few years ago, I went to a bird

392
00:24:20,360 --> 00:24:24,120
sanctuary island there and, you
know, your bag had to be fully

393
00:24:24,120 --> 00:24:28,040
searched because so they were so
fearful of something coming in,

394
00:24:28,080 --> 00:24:31,240
like if you had food in your
bag, what could that contain?

395
00:24:31,240 --> 00:24:34,640
What could you know?
It just, it's every step you go

396
00:24:34,640 --> 00:24:40,000
there is they're so careful and
it's just, it's, it's, it's

397
00:24:40,000 --> 00:24:42,640
amazing.
And I it'd be tough for other

398
00:24:42,640 --> 00:24:46,520
countries to do in that way, but
it being an island nation,

399
00:24:46,520 --> 00:24:50,440
they're just, they're protected.
Yeah, I'm just over here

400
00:24:50,440 --> 00:24:52,760
wondering like what you have to
do to be able to like go live

401
00:24:52,760 --> 00:24:56,640
there.
How would that work?

402
00:24:58,480 --> 00:25:00,760
I know I've thought about it.
I would probably get Island

403
00:25:00,760 --> 00:25:03,840
fever, but I do love the ability
to go visit.

404
00:25:04,520 --> 00:25:06,440
But yeah, it's just, it's
gorgeous.

405
00:25:06,440 --> 00:25:11,120
It's so and we're so kind and
yeah, just happy animals

406
00:25:11,120 --> 00:25:17,320
everywhere.
That sounds so idyllic and to

407
00:25:17,320 --> 00:25:20,400
think that it actually exists is
like, wow, I know.

408
00:25:20,560 --> 00:25:26,240
So Doctor Katie Woodley, she
don't quote me on this, but I

409
00:25:26,240 --> 00:25:28,160
think she actually went to
veterinary school there.

410
00:25:28,880 --> 00:25:32,280
And.
Probably, probably I don't, I

411
00:25:32,280 --> 00:25:36,640
don't remember off the top of my
head, but it definitely like the

412
00:25:36,640 --> 00:25:40,480
way because she has told me
about it for years and I'm like

413
00:25:40,880 --> 00:25:42,600
New Zealand sounds absolutely
amazing.

414
00:25:43,320 --> 00:25:45,360
It is.
I don't know why she ever left.

415
00:25:45,960 --> 00:25:52,960
Yeah, but OK, So with canine and
feline natural, can you just

416
00:25:52,960 --> 00:25:58,600
tell me a little bit about
because yeah, so it's been

417
00:25:58,600 --> 00:26:03,120
around for a while.
And this is one of the this is

418
00:26:03,120 --> 00:26:08,360
one of the things that I have
been trying to be a little bit

419
00:26:08,360 --> 00:26:13,080
more intentional about with the
podcast is that, you know, it's

420
00:26:13,080 --> 00:26:17,040
really great and wonderful to
bring on the new companies and

421
00:26:17,040 --> 00:26:21,160
every time and you know, new
shiny object comes out to be

422
00:26:21,160 --> 00:26:27,200
like, oh, that's amazing, right.
But to go back to there aren't

423
00:26:27,200 --> 00:26:31,160
many, but I had these handful of
companies that have actually

424
00:26:31,160 --> 00:26:34,800
been around for a while who
started out doing it right and

425
00:26:34,800 --> 00:26:37,600
are still doing it right.
Like that's a hard thing to

426
00:26:37,600 --> 00:26:40,640
find.
And, and so being able to give

427
00:26:40,640 --> 00:26:43,640
voice to that has been important
to me lately.

428
00:26:43,640 --> 00:26:47,400
So I really want.
The opportunity then to talk

429
00:26:47,400 --> 00:26:50,400
about it.
I really want to hear about like

430
00:26:50,400 --> 00:26:55,920
what it is that what is the the
mission and what it is that

431
00:26:55,920 --> 00:26:58,120
Canine and Feline Naturals has
to offer.

432
00:26:58,400 --> 00:27:03,000
Yeah, you know, so we've been
around since 20 O 6 Jeff Bowers,

433
00:27:03,240 --> 00:27:06,840
founder.
He was a British police canine

434
00:27:06,840 --> 00:27:10,760
police officer.
I'm going to probably mess up

435
00:27:10,760 --> 00:27:14,120
the story, but I think he told
it a little bit on his on his

436
00:27:14,120 --> 00:27:17,840
episode with you.
But you know, for a police

437
00:27:17,840 --> 00:27:21,120
officer and their canine
partner, there is no stronger

438
00:27:21,240 --> 00:27:24,680
relationship and he wanted to do
right by them.

439
00:27:25,240 --> 00:27:28,480
So really shortening that story.
He ended up moving to New

440
00:27:28,480 --> 00:27:33,760
Zealand and then he decided to
build this diet, truly species

441
00:27:33,760 --> 00:27:39,000
appropriate diet, learning a lot
from the Gray wolves and kind of

442
00:27:39,000 --> 00:27:42,120
pulling a lot of that
information and science down

443
00:27:42,120 --> 00:27:47,200
into feeding his dogs and Canine
natural was born And then

444
00:27:47,200 --> 00:27:50,400
shortly after, I think three
years later, feline natural was

445
00:27:50,400 --> 00:27:53,080
born because obligate
carnivores, they, they need it

446
00:27:53,080 --> 00:27:56,760
even more, you know, so very,
very high meat.

447
00:27:56,800 --> 00:27:59,160
In fact, in this last year,
we've actually bumped up our

448
00:27:59,160 --> 00:28:04,960
meat content from 90 to 94%, so
we went even higher in the last

449
00:28:04,960 --> 00:28:07,960
year.
Our feline diet is 98 1/2 to 99

450
00:28:07,960 --> 00:28:12,280
1/2% meat.
Again, I'll eat anything else

451
00:28:12,760 --> 00:28:15,680
and all of those meats sourced
from New Zealand.

452
00:28:16,360 --> 00:28:19,680
We also have greenlit mussels in
all of our diets, which, you

453
00:28:19,680 --> 00:28:23,280
know, greenlit mussels have over
90 different fatty acids, a true

454
00:28:23,280 --> 00:28:26,280
superfood, have that in all of
our diets.

455
00:28:26,800 --> 00:28:30,440
And then trite, which is I just,
I, I call trite magic because

456
00:28:30,440 --> 00:28:33,640
it's, it's, I've just seen what
it can do for so many dogs.

457
00:28:33,680 --> 00:28:35,440
Guts.
And you know, when we were

458
00:28:35,440 --> 00:28:38,960
talking about grass fed, grass
finished or 100% pasture raised,

459
00:28:39,400 --> 00:28:41,720
when you're feeding organ meats,
like we were talking about organ

460
00:28:41,720 --> 00:28:45,680
meats and feed, you know, the
feed reel, it really matters for

461
00:28:45,680 --> 00:28:50,760
those organs, you know, is that
animal pump full of antibiotics

462
00:28:50,760 --> 00:28:55,240
and hormones and corn and soy.
And you know, it's like the

463
00:28:55,240 --> 00:28:58,640
organs specifically need to be
grass finished.

464
00:28:59,080 --> 00:29:01,560
And to know that, you know, I
don't have to worry about that

465
00:29:01,560 --> 00:29:05,640
because our organ meat we're,
you know, up to 40% organ meats

466
00:29:05,640 --> 00:29:09,000
and some of our diets like
really high organ content in

467
00:29:09,000 --> 00:29:15,200
there and just kind of doing it
the way it should be done, high

468
00:29:15,200 --> 00:29:17,520
meat.
And that's what our carnivores

469
00:29:17,520 --> 00:29:19,800
need.
We are coming out with a new

470
00:29:19,800 --> 00:29:22,360
product right now we're, we're
making quite a departure.

471
00:29:23,440 --> 00:29:26,280
I'm looking at it like it's a
ladder of nutrition.

472
00:29:26,280 --> 00:29:30,200
So we are opening up a new run.
We are coming out with a dry

473
00:29:30,200 --> 00:29:33,600
food.
But we really, I think we did it

474
00:29:33,600 --> 00:29:37,320
right, 40% protein, absolutely
no meals.

475
00:29:37,320 --> 00:29:40,840
So there's no rendered meals in
this Food, First aid ingredients

476
00:29:40,840 --> 00:29:43,680
or meat, you know, and that's
really because what we know is

477
00:29:43,680 --> 00:29:46,160
80% of the people are still
feeding kibble.

478
00:29:47,440 --> 00:29:50,720
Let's get them on this journey
because I think once they get on

479
00:29:50,720 --> 00:29:53,760
that journey, once you start to
learn, I mean, that's it was

480
00:29:53,760 --> 00:29:55,600
true for me, I'm sure it was
true for you.

481
00:29:55,600 --> 00:30:02,040
Once you started to learn, it
just got so exciting and, and

482
00:30:02,040 --> 00:30:06,560
keeping everything low carb and
low starch and low, you know,

483
00:30:06,560 --> 00:30:08,520
just trying to do your best for
them.

484
00:30:09,120 --> 00:30:12,520
So I'm actually really excited
to introduce new people to our

485
00:30:12,520 --> 00:30:15,320
brand because I think that'll
open a door for us.

486
00:30:15,480 --> 00:30:18,520
And then and then I can talk
about my favorite freeze dried.

487
00:30:21,520 --> 00:30:26,760
Well, it it, it is very
interesting to talk about.

488
00:30:27,480 --> 00:30:30,600
You know, the vast majority of
people in the United States are

489
00:30:30,600 --> 00:30:36,920
still feeding a kibble product,
whether it is exclusive or, you

490
00:30:36,920 --> 00:30:40,400
know, a hybrid diet.
I I think there's still a pretty

491
00:30:40,400 --> 00:30:47,160
large percentage that is, that
is exclusive and to be able to

492
00:30:47,400 --> 00:30:53,760
meet those people is, is it it's
not an easy thing to do when we

493
00:30:53,760 --> 00:30:58,080
know what we know, right?
Like when we realize, especially

494
00:30:58,080 --> 00:31:04,000
with cats, that that and I, I
know some dog people like get

495
00:31:04,000 --> 00:31:06,680
kind of frustrated with me when
I, when I say things like this,

496
00:31:06,680 --> 00:31:14,000
but I'm like, if, if I could
focus more on cats like I like

497
00:31:14,320 --> 00:31:17,560
they need it.
Like you just said, they need it

498
00:31:17,560 --> 00:31:19,600
even more like our dogs need it.
But.

499
00:31:20,320 --> 00:31:22,000
Yeah.
Only do our cats need it even

500
00:31:22,000 --> 00:31:30,120
more and it's harder.
It's harder to transition a cat.

501
00:31:30,320 --> 00:31:33,320
I think it's harder to
transition a cat parent.

502
00:31:34,920 --> 00:31:39,800
We have this like really weird
thing in our society where we

503
00:31:39,800 --> 00:31:43,120
think cats are easy pets.
And I think they're harder.

504
00:31:43,440 --> 00:31:45,280
I think they are way harder than
dogs.

505
00:31:45,640 --> 00:31:48,000
And I've had a lot more cats and
I've had dogs and I think they

506
00:31:48,000 --> 00:31:51,000
are way harder than dogs.
And Jay and Adrian want to like,

507
00:31:51,000 --> 00:31:53,920
smack me upside the head every
time I say that, but it is the

508
00:31:53,920 --> 00:31:57,480
truth.
But they're also smaller

509
00:31:57,480 --> 00:32:00,240
animals, so I'm really
passionate about that because it

510
00:32:00,240 --> 00:32:03,120
doesn't cost as much to feed
them right as it does, you know,

511
00:32:03,400 --> 00:32:07,000
dogs are 60 and 80 lbs.
So you know, when you're talking

512
00:32:07,000 --> 00:32:12,480
about a 1215 lbs animal, it's
and I know that the big hump is

513
00:32:12,480 --> 00:32:15,080
getting them to eat it or
getting or getting the owner to

514
00:32:15,080 --> 00:32:16,600
buy it in the first place, of
course.

515
00:32:16,600 --> 00:32:21,680
But I just think I'm so
passionate about getting the

516
00:32:21,680 --> 00:32:26,360
cats on an appropriate diet
because these expensive,

517
00:32:26,360 --> 00:32:29,800
expensive conditions that they
keep ending up with are really

518
00:32:29,800 --> 00:32:32,720
it's the diet.
It's, you know, with dogs, it

519
00:32:32,720 --> 00:32:35,720
can be so many things, you know,
and you're taking your dog for

520
00:32:35,720 --> 00:32:40,400
walks and you're walking on land
that may have been treated with,

521
00:32:40,440 --> 00:32:41,840
you know, there's just so many
things.

522
00:32:41,840 --> 00:32:45,520
But say you've got a house cat
and they end up with kidney

523
00:32:45,520 --> 00:32:49,280
disease or diabetes or, you
know, it's like you can control

524
00:32:49,280 --> 00:32:55,480
so much in that in your home and
it doesn't cost that much.

525
00:32:55,480 --> 00:32:58,640
And I think there is, there is
that thought that you don't need

526
00:32:58,640 --> 00:33:01,160
to or it doesn't matter.
And then I hear about, you know,

527
00:33:01,160 --> 00:33:03,840
my vet bill was $600.00.
It's like, oh, what you could

528
00:33:03,840 --> 00:33:08,280
have done with that $600.00.
How would you get a diabetes

529
00:33:08,880 --> 00:33:12,480
diet diagnosis or you know.
Yeah, no, I'd be happy with a

530
00:33:12,480 --> 00:33:14,960
$600.00 bill, honestly, like I
have had.

531
00:33:17,120 --> 00:33:19,800
These days.
I have spent so much money on my

532
00:33:19,800 --> 00:33:22,960
cats in the past.
Granted, like most of the cats

533
00:33:23,040 --> 00:33:30,160
that I have had I the first half
of their life they spent with me

534
00:33:30,320 --> 00:33:36,680
like very conventionally raised
and I sadly only have one Kitty

535
00:33:36,680 --> 00:33:40,760
cat left right now.
My baby boy.

536
00:33:41,320 --> 00:33:47,680
I know my little 17 year old
baby, but I have had cats in

537
00:33:47,680 --> 00:33:54,520
well I had a cat in the
emergency clinic for nearly a

538
00:33:54,520 --> 00:33:57,640
week cost me over 10 grand
though.

539
00:33:57,640 --> 00:34:00,600
Actually the cat that I have
right now that he is still with

540
00:34:00,600 --> 00:34:07,680
me, he had to have a perennial
urethostomy surgery.

541
00:34:07,680 --> 00:34:11,440
So I had to unblock him once
which was not cheap.

542
00:34:11,679 --> 00:34:14,600
And then to have the surgery was
like 5 grand.

543
00:34:15,040 --> 00:34:22,360
And he, it's a crazy story.
Like he actually died under

544
00:34:22,360 --> 00:34:25,960
anesthesia and was brought back
and it took me like over a month

545
00:34:25,960 --> 00:34:29,719
to get him to learn to walk
again.

546
00:34:29,719 --> 00:34:33,120
And he can't see anymore.
He the brain damage that he had

547
00:34:33,120 --> 00:34:36,600
caused his like his eyes
physically are in perfect shape,

548
00:34:36,600 --> 00:34:39,719
but he can't just with the
swelling on the brain, he can't

549
00:34:40,400 --> 00:34:44,600
he lost the ability to to see
and and it has been.

550
00:34:44,600 --> 00:34:46,159
I have spent so much money on
cows.

551
00:34:48,080 --> 00:34:51,040
I'm like a $600.00 bill sounds
amazing.

552
00:34:52,800 --> 00:34:54,719
I'm still paying off my last
one.

553
00:34:55,199 --> 00:34:57,720
Yeah.
But yeah, I always just, I

554
00:34:57,720 --> 00:34:59,560
encourage people to think about
it that way.

555
00:34:59,600 --> 00:35:03,920
Almost like it's a, it's a
payment plan at the pet store.

556
00:35:04,040 --> 00:35:06,680
You go in, you know, you go into
your pet store, you buy the

557
00:35:06,680 --> 00:35:09,520
appropriate diet or make the
appropriate diet.

558
00:35:09,520 --> 00:35:12,320
And yeah, I know it can be a
real big journey getting a cat

559
00:35:12,320 --> 00:35:16,120
to eat appropriate.
You know, we've got a phenomenal

560
00:35:16,120 --> 00:35:20,000
can that is that same freeze
dried recipe.

561
00:35:20,000 --> 00:35:21,560
We've just added water and
cooked it.

562
00:35:21,560 --> 00:35:23,720
So no gelling agents.
So, you know, I know a lot of

563
00:35:23,720 --> 00:35:26,840
cats do better with a, with a
canned product.

564
00:35:27,560 --> 00:35:31,200
And obviously I want 80%
moisture in every cat's mouth

565
00:35:31,200 --> 00:35:35,840
all the time.
But I, yeah, I just, you could,

566
00:35:36,200 --> 00:35:40,160
you could avoid so many things
just by doing.

567
00:35:40,600 --> 00:35:42,800
Yeah.
And I know growing up we lost a

568
00:35:42,800 --> 00:35:46,000
lot of boy cats because kibble,
you know?

569
00:35:47,360 --> 00:35:50,480
Well, and I think it's, it's
really interesting and and

570
00:35:50,840 --> 00:35:53,320
things I'm thinking of like
while you're talking about cats

571
00:35:53,320 --> 00:36:01,280
is that they are smaller and our
homes are very toxic for them.

572
00:36:01,880 --> 00:36:07,240
But they one of the things that
we're noticing right now with

573
00:36:09,240 --> 00:36:12,960
what I think is being called
spay and neuter syndrome, like

574
00:36:12,960 --> 00:36:16,560
it's really affecting dogs and
it doesn't really seem to be

575
00:36:16,560 --> 00:36:18,920
affecting cats.
Obviously they're two different

576
00:36:18,920 --> 00:36:24,400
species, but it's interesting
that like even the toxic

577
00:36:24,400 --> 00:36:28,240
environment in our home seems to
be affecting dogs and cats a

578
00:36:28,240 --> 00:36:32,320
little differently as well,
because cats don't get outside

579
00:36:32,320 --> 00:36:35,880
to off gas, typically speaking,
like some cats do, but most cats

580
00:36:35,880 --> 00:36:38,280
don't.
Whereas dogs can get outside to

581
00:36:38,280 --> 00:36:44,280
off gas and it and, you know,
they clean themselves a lot more

582
00:36:44,280 --> 00:36:46,400
than dogs do.
So they're ingesting chemicals

583
00:36:46,400 --> 00:36:48,600
if they're walking on, you know,
chemicals that you just put on

584
00:36:48,600 --> 00:36:50,520
the floor on the counters or
whatever.

585
00:36:50,520 --> 00:36:53,960
And I'm sure it is.
I know it is affecting them, but

586
00:36:53,960 --> 00:36:57,280
it doesn't quite seem to be
affecting them in the same way

587
00:36:57,280 --> 00:36:59,760
that it is affecting our dogs.
And I wonder, like, they just

588
00:36:59,760 --> 00:37:01,760
have very different metabolic
pathways.

589
00:37:01,760 --> 00:37:05,000
And I mean, some are the same,
but they also have different

590
00:37:05,000 --> 00:37:07,960
metabolic pathways.
And, and I'm wondering like,

591
00:37:08,280 --> 00:37:11,240
yeah, it is interesting how much
more we can still do with our

592
00:37:11,240 --> 00:37:14,880
cats just by switching the diet.
Yeah.

593
00:37:14,880 --> 00:37:18,840
And I again, I just think it's
when it's a smaller animal, it's

594
00:37:19,120 --> 00:37:22,600
more affordable and you know,
like, well, you know, like I'm

595
00:37:22,640 --> 00:37:25,840
reading about kind of adoption
rates and, and, you know, people

596
00:37:25,840 --> 00:37:28,320
living in cities and opting for
cats.

597
00:37:28,320 --> 00:37:33,600
And, you know, and I just think
it's, it's something that we can

598
00:37:33,600 --> 00:37:35,320
control.
And, you know, there's so much

599
00:37:35,320 --> 00:37:38,080
we can't control.
Like you were mentioning offices

600
00:37:38,080 --> 00:37:40,320
and you know, and we can
certainly control cleaning

601
00:37:40,320 --> 00:37:43,400
products in our own home, but if
you're taking them outside of

602
00:37:43,400 --> 00:37:45,960
your home, you, you've kind of
lost that control.

603
00:37:47,520 --> 00:37:51,200
There's so much we can do.
And diet is such a big, the

604
00:37:51,200 --> 00:37:54,920
biggest, I think component to
all of that, because even if

605
00:37:54,920 --> 00:38:00,360
they have genetic issues or, you
know, hormonal issues, you can,

606
00:38:00,720 --> 00:38:03,480
you can support so much of it
through food.

607
00:38:04,080 --> 00:38:08,360
And I just want people to know
more and do do more, you know,

608
00:38:08,360 --> 00:38:11,200
and I think everybody wants to
nobody, nobody.

609
00:38:11,680 --> 00:38:14,720
I've never met the person that's
like, I just don't care if my

610
00:38:14,720 --> 00:38:18,200
animal gets sick.
Yeah, I'm sure that that person

611
00:38:18,200 --> 00:38:19,280
exists.
Never met them.

612
00:38:19,440 --> 00:38:22,280
You know, it's like everybody
wants to do better.

613
00:38:22,720 --> 00:38:26,880
It's just that they've, you
know, marketing and advertising

614
00:38:26,880 --> 00:38:31,880
for many, many years.
You know is is really, you know,

615
00:38:31,880 --> 00:38:37,320
don't change the protein kibble,
cleans teeth, all these things

616
00:38:37,320 --> 00:38:40,080
that we've heard for so long
that we're just advertising

617
00:38:40,080 --> 00:38:43,640
campaigns back in the day, you
know they.

618
00:38:43,800 --> 00:38:47,760
Are advertising campaigns That
really really sucks.

619
00:38:49,080 --> 00:38:51,040
So OK, you mentioned freeze
dried.

620
00:38:51,120 --> 00:38:52,880
Tell me what you love about
freeze dried.

621
00:38:53,400 --> 00:38:57,040
Well, the convenience is the big
thing of course, but also that

622
00:38:57,040 --> 00:39:00,120
it's been able to keep like we
didn't have to add with the

623
00:39:00,120 --> 00:39:04,000
kibble, we had to add some parts
to hold it together where with

624
00:39:04,000 --> 00:39:05,880
the freeze dried we didn't have
to do that.

625
00:39:05,960 --> 00:39:09,440
And, and coming from New
Zealand, we don't have to HPP or

626
00:39:09,440 --> 00:39:12,640
irradiate any of those things,
just test and hold, test and

627
00:39:12,640 --> 00:39:15,400
hold.
So I would say that our freeze

628
00:39:15,400 --> 00:39:19,120
dried is one of the least
processed out there, which I

629
00:39:19,120 --> 00:39:21,440
think is really important.
You know, Chelsea can't, can

630
00:39:21,720 --> 00:39:23,520
wait.
She and I can talk about HPP for

631
00:39:23,520 --> 00:39:26,440
a while.
So, you know, and, and her

632
00:39:26,440 --> 00:39:29,960
store, you know, she doesn't
carry a lot of brands and it's

633
00:39:29,960 --> 00:39:33,200
because she asks a lot of
questions and not everybody

634
00:39:33,200 --> 00:39:35,720
wants to give those answers.
So I've always been really proud

635
00:39:35,720 --> 00:39:38,040
that that we, we've passed her
tests.

636
00:39:41,480 --> 00:39:43,760
But yeah.
And, and just add water, add

637
00:39:43,760 --> 00:39:47,080
bone broth, add goat's milk,
add, you know, as your moisture.

638
00:39:47,080 --> 00:39:51,680
And it's, it's got the
convenience of kibble, but all

639
00:39:51,680 --> 00:39:54,120
those nutrients.
So that's what I love about it.

640
00:39:54,120 --> 00:39:56,560
In fact, when I first started
working here, we still had our

641
00:39:56,560 --> 00:39:59,160
frozen raw diet, which I
absolutely loved.

642
00:39:59,160 --> 00:40:01,680
But you know, we're coming from
New Zealand.

643
00:40:01,920 --> 00:40:05,600
That's a really tough, tough
thing to maintain and and

644
00:40:05,600 --> 00:40:08,600
compete with American companies
that don't have to travel

645
00:40:09,000 --> 00:40:10,720
halfway across the world, you
know?

646
00:40:11,360 --> 00:40:16,800
So I loved our raw food, loved
it, but I also really loved

647
00:40:16,800 --> 00:40:19,120
getting that drawer in my fridge
back.

648
00:40:19,400 --> 00:40:26,320
That was my deep drawer, you
know, so a big fan of having my

649
00:40:26,320 --> 00:40:31,000
whole fridge back except for
goat's milk and fish jiggles and

650
00:40:31,360 --> 00:40:34,680
all the other, you know, liquids
that I have in there for them.

651
00:40:34,720 --> 00:40:38,320
But the the base, it doesn't
have to be in the fridge

652
00:40:38,320 --> 00:40:41,400
anymore, or the freezer.
Yeah, I have.

653
00:40:42,680 --> 00:40:50,320
I have most of my fridge is pet
food and various things to go

654
00:40:50,320 --> 00:40:54,480
with pet food.
And I did, I had to buy another.

655
00:40:54,480 --> 00:40:58,640
I had to buy a chest freezer
because there's no way I just

656
00:40:58,640 --> 00:41:01,600
can't.
And I'm, I'm that person that I

657
00:41:02,440 --> 00:41:05,120
buy.
I don't go to the store every

658
00:41:05,120 --> 00:41:09,760
week buy buy for months at a
time because I don't want to go

659
00:41:09,760 --> 00:41:16,040
to the store constantly Yeah and
yeah, it's that that chest

660
00:41:16,040 --> 00:41:23,040
freezer gets is worth its weight
in gold, I think because I just

661
00:41:23,040 --> 00:41:25,760
can't.
I literally I don't know what I

662
00:41:25,760 --> 00:41:29,760
would do without it.
I even getting down to one chest

663
00:41:29,760 --> 00:41:31,680
freezer was hard.
I move.

664
00:41:31,680 --> 00:41:37,440
When I moved I had the fridge in
freezer in my house, which had

665
00:41:37,440 --> 00:41:40,120
enough in it to like get me
through the week or whatever at

666
00:41:40,120 --> 00:41:43,600
a time.
And then in my garage I had a

667
00:41:43,600 --> 00:41:45,800
chest freezer and I had another
fridge in freezer.

668
00:41:50,600 --> 00:41:53,160
I I had actually just bought a
new chest freezer when we

669
00:41:53,160 --> 00:41:57,360
discontinued our frozen raw and
I I remember just being like, Oh

670
00:41:57,360 --> 00:42:00,200
no.
But for my own personal diet.

671
00:42:00,200 --> 00:42:04,400
I, I've started this is not an
ad, but butcher box which has

672
00:42:04,400 --> 00:42:06,840
amazing, amazingly sourced
meats.

673
00:42:06,840 --> 00:42:09,720
And so it's now full of, of food
for me.

674
00:42:09,800 --> 00:42:15,160
But you know, yeah, that's good.
The, the convenience of freeze

675
00:42:15,160 --> 00:42:20,040
dried really, you know, matched
with the nutrition is really

676
00:42:20,040 --> 00:42:21,840
amazing.
And you know, we've, we've got a

677
00:42:21,840 --> 00:42:24,720
4 LB bag and an 8 LB bag of
freeze dried.

678
00:42:24,720 --> 00:42:29,360
So we're, you know, your RV
travelers, your, your dog show

679
00:42:29,360 --> 00:42:31,560
people.
We've got a phenomenal option

680
00:42:31,560 --> 00:42:34,080
for them.
Those are large.

681
00:42:34,080 --> 00:42:40,800
Bags it makes a difference
really it does.

682
00:42:40,800 --> 00:42:49,960
So I know when we talked before
you were talking about the and

683
00:42:50,440 --> 00:42:53,200
you talked a little bit about
the dog that you had the foster

684
00:42:53,360 --> 00:43:01,360
that you have right now.
But how I just, you mentioned

685
00:43:01,880 --> 00:43:06,800
how impactful diet has been, but
this is this has been a long

686
00:43:06,800 --> 00:43:13,480
journey for you.
I'd really love to hear any

687
00:43:13,480 --> 00:43:18,480
other stories that you have
about how nutrition has impacted

688
00:43:18,520 --> 00:43:24,960
any of the animals in your life
or even like client testimonial.

689
00:43:25,000 --> 00:43:27,800
I'd like literally anything.
Well, I mean, there's so many,

690
00:43:27,800 --> 00:43:29,480
right?
I mean, it's like running the

691
00:43:29,480 --> 00:43:34,080
rescue we would, I've, I've
fostered a lot of dogs or

692
00:43:34,080 --> 00:43:38,080
adopted a lot of dogs and
typically the, the kind of

693
00:43:38,080 --> 00:43:41,600
rescue we were, we were
predominantly like pit bulls or

694
00:43:41,600 --> 00:43:43,920
seniors.
So we were taking in some hard

695
00:43:43,920 --> 00:43:51,760
cases with a lot of stress and I
can see the different.

696
00:43:51,800 --> 00:43:54,280
I mean, I, I wish this was, I
don't know if there's a way

697
00:43:54,280 --> 00:43:57,240
maybe on your show notes.
I've got a great slide showing a

698
00:43:57,240 --> 00:44:01,040
three-week difference in rose.
What what we did for in three

699
00:44:01,040 --> 00:44:04,640
weeks and it's, it's just
phenomenal.

700
00:44:04,640 --> 00:44:09,720
And the eyes clearing up the
ears clearing up the, the paws,

701
00:44:09,720 --> 00:44:15,280
the smell.
Oh, when I got Rose, I can't, I

702
00:44:15,280 --> 00:44:21,400
feel like I can still smell that
because she was so yeasty and so

703
00:44:22,800 --> 00:44:25,800
oh, she was so uncomfortable.
It was, it was hard to see.

704
00:44:25,840 --> 00:44:27,520
It was really, really hard to
see.

705
00:44:27,520 --> 00:44:33,840
And then just to see food, Whole
Foods and, you know, 11 Chinese

706
00:44:33,840 --> 00:44:38,280
supplement for marbles, which
was $20.00 a month, you know,

707
00:44:38,280 --> 00:44:42,880
just to, to turn this around.
But yeah, I mean, I've, I've had

708
00:44:43,000 --> 00:44:48,440
so many dogs through my house in
my life and they all benefit.

709
00:44:49,000 --> 00:44:53,480
I've never seen anybody not
benefit from putting better food

710
00:44:53,880 --> 00:44:57,440
in them.
So I mean, yeah, sorry, like not

711
00:44:58,280 --> 00:45:01,200
certain stories or, you know,
right now I'm focused on the

712
00:45:01,200 --> 00:45:03,600
Rose, of course, because she's
the dog in front of me.

713
00:45:04,920 --> 00:45:06,560
But yeah.
And then my, my other dog,

714
00:45:06,560 --> 00:45:10,280
Pedro, he he got hit by a car
when he was a puppy.

715
00:45:10,520 --> 00:45:15,120
That's how he ended up with us
because the person had decided

716
00:45:15,120 --> 00:45:18,920
not to pay for the surgery.
So the vet said sign him over.

717
00:45:20,120 --> 00:45:23,280
But he had three rounds of
antibiotics and pretty short

718
00:45:23,640 --> 00:45:26,080
because he had three, three
surgeries in a row.

719
00:45:26,640 --> 00:45:28,280
And I mean, we had to change his
water.

720
00:45:29,680 --> 00:45:31,160
That was a big thing that I
learned.

721
00:45:31,400 --> 00:45:34,360
You know, we were doing tap
water, and we just couldn't get

722
00:45:34,360 --> 00:45:36,760
him quite right.
He's still hives.

723
00:45:36,760 --> 00:45:39,280
And, you know, we gotten him
pretty close.

724
00:45:39,280 --> 00:45:42,800
And then one day he fell in a
friend's pool, which obviously

725
00:45:42,800 --> 00:45:44,840
is treated with chlorine and all
kinds of stuff, too.

726
00:45:44,840 --> 00:45:47,880
But then he had open wounds just
from falling in the pool.

727
00:45:47,880 --> 00:45:49,920
And that really opened up
something new for me.

728
00:45:49,920 --> 00:45:54,280
I was like, wait a minute, even
though, you know, I'm, I'm in

729
00:45:54,280 --> 00:45:57,440
the Pacific Northwest and people
think we've got good stuff here.

730
00:45:57,440 --> 00:46:00,520
I looked at the water and the
water is terrible here.

731
00:46:00,640 --> 00:46:04,120
So, you know, changing up his
water really made a difference.

732
00:46:04,120 --> 00:46:06,920
There's just all kinds of things
that you just don't think about,

733
00:46:07,520 --> 00:46:09,680
you know, that really, really
make a difference.

734
00:46:09,680 --> 00:46:13,760
And I, you know, the antibiotic
usage just repetitively,

735
00:46:13,760 --> 00:46:17,240
especially as a puppy, I think,
you know, really, really screwed

736
00:46:17,240 --> 00:46:20,760
him up.
But there.

737
00:46:21,600 --> 00:46:23,400
I actually had somebody come up
to me.

738
00:46:23,400 --> 00:46:33,960
I was at a, an event a few weeks
ago and I had some, it was, it

739
00:46:33,960 --> 00:46:36,600
really caught me off guard.
And I, I hate to say that

740
00:46:36,600 --> 00:46:41,680
because I feel like I should be
more open and understanding, but

741
00:46:41,680 --> 00:46:44,120
it really caught me off guard
because the majority of the

742
00:46:44,120 --> 00:46:49,040
people that I talked to, even in
a setting that I'm not typically

743
00:46:49,040 --> 00:46:53,280
in, this was a pet sitter's
conference, are really, really

744
00:46:53,280 --> 00:46:58,040
open to the idea of what food
can do for an animal.

745
00:46:58,440 --> 00:47:02,760
And I had somebody come up to me
and she was like, I didn't want

746
00:47:02,760 --> 00:47:05,520
to ask this while you were on
stage, but like, do you really

747
00:47:05,520 --> 00:47:07,080
believe all that stuff you're
saying?

748
00:47:07,560 --> 00:47:10,000
Like literally she was like.
Is.

749
00:47:11,160 --> 00:47:15,240
There even any proof that you
know, real food can do this for

750
00:47:15,240 --> 00:47:19,320
animal.
And I'm like, I I so many things

751
00:47:19,320 --> 00:47:23,680
ran through my head and the only
thing I knew to tell her was

752
00:47:23,680 --> 00:47:26,120
like, yes, I absolutely believe
it.

753
00:47:26,120 --> 00:47:30,200
And if you really want like go
buy the forever dog book because

754
00:47:30,200 --> 00:47:32,040
there's so many studies
referencing.

755
00:47:32,040 --> 00:47:34,200
And that was like the first
thing I could think of that I'm

756
00:47:34,200 --> 00:47:39,560
like, here is a compilation of
so many studies like I don't

757
00:47:39,600 --> 00:47:42,360
know who can refute.
That right?

758
00:47:44,120 --> 00:47:50,800
And but I was just like, wow, I,
I just haven't been exposed to

759
00:47:50,800 --> 00:47:55,200
that in so long.
But I know she's not alone.

760
00:47:55,720 --> 00:47:57,840
And I'm wondering how to get to
those people.

761
00:47:58,280 --> 00:48:00,920
Yeah.
Well, and I, I mean, I am, I am

762
00:48:00,920 --> 00:48:05,000
looking at our, our new product
sort of in that way like this.

763
00:48:05,200 --> 00:48:07,080
This is how we're meeting them
where they're at.

764
00:48:08,920 --> 00:48:11,840
But yeah, I mean, I and also I,
I struggle with the common sense

765
00:48:11,840 --> 00:48:14,440
of that.
I mean, you wouldn't feed your

766
00:48:14,440 --> 00:48:23,960
your kid Cheerios 3 meals a day.
Just very much agreeing.

767
00:48:26,000 --> 00:48:28,920
Yeah, no Cheerios you.
Know I'm sorry.

768
00:48:30,800 --> 00:48:32,360
We're in the right industry for
this.

769
00:48:34,880 --> 00:48:37,600
I just, I, I don't know why
people don't have that

770
00:48:37,600 --> 00:48:41,200
disconnect.
And I don't, I mean, I, I

771
00:48:41,320 --> 00:48:43,880
genuinely think it's just many,
many years of marketing.

772
00:48:43,880 --> 00:48:46,920
And, and also I hear all the
time, you know, when I was

773
00:48:46,920 --> 00:48:50,520
young, when I grew up, our dogs
lived to 17.

774
00:48:50,880 --> 00:48:54,280
It's like, I think even then
that the cheap kibble was

775
00:48:54,520 --> 00:48:57,000
better.
I mean, things have changed a

776
00:48:57,000 --> 00:48:58,480
lot.
And it might have been horse

777
00:48:58,480 --> 00:49:01,360
meat back then, but at least it
was higher meat content.

778
00:49:02,200 --> 00:49:05,360
I don't know that to be a fact.
I just, you know, I, I think, I

779
00:49:05,360 --> 00:49:09,120
think some of our regulations,
there was probably just other

780
00:49:09,120 --> 00:49:13,760
meat in there which served
divorced better, you know, and,

781
00:49:13,800 --> 00:49:15,160
and also our world was
different.

782
00:49:15,960 --> 00:49:18,360
The chemicals were different.
Everything was different back

783
00:49:18,360 --> 00:49:20,000
then.
So I get really frustrated when

784
00:49:20,000 --> 00:49:24,160
I do hear that, you know, that
my dog was on Purina lived to be

785
00:49:24,160 --> 00:49:27,400
that that all our dogs, you
know, but it's like the world

786
00:49:27,400 --> 00:49:31,000
has changed and we all know
better now.

787
00:49:31,240 --> 00:49:34,320
Like we know it's not good to
feed ourselves process to all

788
00:49:34,320 --> 00:49:37,640
the time.
So why do we think that that's

789
00:49:37,640 --> 00:49:41,200
OK for our companion animals
that have short lifespans?

790
00:49:42,640 --> 00:49:44,640
They don't live long enough as
is.

791
00:49:44,640 --> 00:49:49,280
I want to do everything I can to
extend that in every way I can,

792
00:49:49,280 --> 00:49:51,120
you know, and I'm I'm always
learning.

793
00:49:51,120 --> 00:49:56,000
I, it's, I don't pretend to know
one fraction of what I need to

794
00:49:56,000 --> 00:50:01,480
know, but I'm always learning
and always seeing what works and

795
00:50:01,480 --> 00:50:05,600
hearing from other people.
And I just, I, I just think the

796
00:50:05,600 --> 00:50:09,280
more, you know, and I realize
that freeze dried is not a fresh

797
00:50:09,280 --> 00:50:13,320
food per SE, but it's minimally
processed with all of these

798
00:50:13,320 --> 00:50:16,280
great ingredients.
And so that to me, I, I see that

799
00:50:16,280 --> 00:50:20,840
as such a great way to get
people comfortable with it and

800
00:50:20,840 --> 00:50:23,040
adding in some good stuff on top
of that.

801
00:50:24,400 --> 00:50:29,040
Yeah, I, I, I really struggle
with people that just think that

802
00:50:30,400 --> 00:50:33,960
free feed throw out in the bowl
and I don't know, I want to be

803
00:50:33,960 --> 00:50:38,680
more involved with my pets.
I love to see their faces when I

804
00:50:38,680 --> 00:50:42,520
give them a ratat, you know, I,
I love that stuff because

805
00:50:42,520 --> 00:50:46,000
they're, you know, I, I don't,
they're my kids, you know.

806
00:50:46,120 --> 00:50:53,440
So for me, it's all about how do
I food is love and I, I want to,

807
00:50:53,720 --> 00:50:57,920
I want, I want them to enjoy all
of that and that's something I

808
00:50:57,920 --> 00:51:02,240
can offer.
The dogs are going nuts.

809
00:51:02,240 --> 00:51:05,640
I'm sorry, muting myself.
There's a newbie this guy out

810
00:51:05,640 --> 00:51:09,880
there.
You know, it's, it's yes, like

811
00:51:09,880 --> 00:51:12,600
my nephew is home and he's
outside playing basketball, so

812
00:51:12,600 --> 00:51:17,760
that's a thing.
But also my dog is not she she

813
00:51:17,760 --> 00:51:21,960
doesn't really like any other
animals and she tends she

814
00:51:21,960 --> 00:51:26,840
tolerates some when she has to
and she is not a fan of my

815
00:51:26,840 --> 00:51:30,720
brother's dog at all.
So my brother's dog is always

816
00:51:30,960 --> 00:51:35,880
right here with us and she like
it has gotten really bad lately

817
00:51:35,880 --> 00:51:39,680
I think.
I don't even know why I I I'm

818
00:51:39,680 --> 00:51:42,240
trying to figure out why, but
like in the past couple of

819
00:51:42,240 --> 00:51:46,400
weeks, she is just.
Any time my brother's dog comes

820
00:51:46,400 --> 00:51:52,280
around, she is just like really
going at it with barkiness and

821
00:51:52,280 --> 00:51:56,280
bless his heart, he just does
not like.

822
00:51:56,760 --> 00:52:01,760
He's not reacting.
He he doesn't get it, like, oh,

823
00:52:01,800 --> 00:52:08,520
your brother, my brother's dog
is just like he will stop and

824
00:52:08,520 --> 00:52:13,440
pause, but like it doesn't deter
him from doing anything.

825
00:52:13,440 --> 00:52:20,960
He's just kind of like, don't
they don't do it's, it's my my

826
00:52:20,960 --> 00:52:24,000
dog is like, I don't understand
how you don't understand.

827
00:52:25,400 --> 00:52:27,120
We're giving you very clear
signals.

828
00:52:29,880 --> 00:52:34,960
Oh my goodness.
So anyway, yes, I thank you.

829
00:52:37,400 --> 00:52:39,960
This is what she's doing right
now because he got off of the

830
00:52:39,960 --> 00:52:41,880
bench and now he wants to get
back on the bench.

831
00:52:41,880 --> 00:52:42,640
So she's.
Yeah.

832
00:52:44,280 --> 00:52:49,640
Yeah.
I'm so sorry, but yeah, so I

833
00:52:49,640 --> 00:52:54,920
think, you know, thank you for
coming on and discussing the

834
00:52:54,920 --> 00:52:59,560
brand and just chit chatting
about nutrition in general.

835
00:53:00,560 --> 00:53:04,240
I'm, you know, obviously I don't
think either one of us are

836
00:53:04,240 --> 00:53:11,880
kibble feeders, but I, I do have
a very deep desire to help reach

837
00:53:12,080 --> 00:53:14,760
more people.
And I think you know, if we can

838
00:53:15,760 --> 00:53:19,840
try to bridge that gap with like
what you're doing with the the

839
00:53:19,840 --> 00:53:21,960
new product then.
Yeah.

840
00:53:22,320 --> 00:53:25,520
Trying to get people to.
Yeah, I'm looking at it because

841
00:53:25,520 --> 00:53:27,760
I think it's going to start that
conversation.

842
00:53:27,880 --> 00:53:30,440
You know, why?
Why is your protein that high?

843
00:53:30,440 --> 00:53:32,560
Why are you baking it in bone
broth?

844
00:53:32,560 --> 00:53:35,920
Why are you adding Kiwi fruit?
Why is there greenlit mussels?

845
00:53:35,920 --> 00:53:39,120
Let's start that conversation.
Why does it matter that the

846
00:53:39,120 --> 00:53:41,120
first eight or nine ingredients
are meat?

847
00:53:41,160 --> 00:53:43,800
Well, let's talk about it.
You know why it matters.

848
00:53:44,280 --> 00:53:47,040
You know, let's talk about the
heat that goes in there.

849
00:53:47,040 --> 00:53:49,680
You know, it is, it is a kibble
product, but let's also talk

850
00:53:49,680 --> 00:53:52,280
about adding 20% fresh on top of
that.

851
00:53:52,800 --> 00:53:54,520
Let's, let's have those
conversations.

852
00:53:54,520 --> 00:53:56,600
Let's start having fun with our
food bowls.

853
00:53:56,760 --> 00:54:01,840
I, I don't know, I enjoy it.
I, I like to add, I like to, you

854
00:54:01,840 --> 00:54:05,680
know, our food is complete, but
I, I like to have fun with it.

855
00:54:05,680 --> 00:54:08,080
Sometimes I just feel like an
egg is going in.

856
00:54:08,160 --> 00:54:11,600
I sometimes I feel that sardine
is, you know, I just in green

857
00:54:11,600 --> 00:54:13,240
lint mussels.
They're falling out of the sky

858
00:54:13,240 --> 00:54:17,280
around here.
Love a green lint mussel for

859
00:54:17,280 --> 00:54:22,680
myself and them.
Well, thank you so much for

860
00:54:22,680 --> 00:54:28,160
being here, Heather, and for
reminding us all about canine

861
00:54:28,160 --> 00:56:11,520
and feline natural.
Anybody who's dealt with raw

862
00:56:11,520 --> 00:56:13,360
tripe never wants to deal with
it again.

863
00:56:13,360 --> 00:56:16,240
So that's a beautiful way to get
a DIY.

864
00:56:18,120 --> 00:56:21,600
No, no, they do.
Not we hear that from stores all

865
00:56:21,600 --> 00:56:24,520
the time that people buy our
tripe for DIY.

866
00:56:24,600 --> 00:56:24,880
Why?
Why?

867
00:56:24,880 --> 00:56:26,600
Because they don't.
They don't want to deal with the

868
00:56:26,600 --> 00:56:29,840
real.
Yeah, I get that.

869
00:56:30,040 --> 00:56:33,160
I get that.
It's one of those smells that

870
00:56:33,160 --> 00:56:34,920
you're like you talked about
earlier.

871
00:56:34,920 --> 00:56:36,720
You're not going to forget that
smell.

872
00:56:37,920 --> 00:56:41,320
No, I got a 5 LB chub once
donated to me and I was so

873
00:56:41,320 --> 00:56:43,880
thrilled.
I thought I had a pretty strong

874
00:56:43,880 --> 00:56:46,320
stomach.
I do not once I once I started

875
00:56:46,320 --> 00:56:49,520
chopping into that I was just
I'll.

876
00:56:50,400 --> 00:56:54,520
Yeah, I bet.
Mike smells like a a petting

877
00:56:54,520 --> 00:56:57,080
zoo.
That's right.

878
00:56:57,120 --> 00:56:58,880
Yeah.
Yeah.

879
00:56:59,160 --> 00:57:01,360
Good way to put it.
Well, thank you so much for

880
00:57:01,360 --> 00:57:03,280
being here, Heather.
I appreciate you.

881
00:57:04,000 --> 00:57:06,800
And guys, thank you for being
here and for listening.

882
00:57:07,080 --> 00:57:10,160
Please give your pets some extra
love from me and from Heather

883
00:57:10,160 --> 00:57:12,400
this week and I will talk to you
next week.

884
00:57:13,000 --> 00:57:14,000
Awesome.
Thank you.