KetoNatural vs. Hill's: The DCM Lawsuit Update You Need to Hear

Big Pet Food is having a moment — and not exactly a flattering one. In this solo episode, I break down two connected stories: Hill's, Royal Canin, and Blue Buffalo all rolling out fresh/refrigerated food lines this year, and the latest development in the ongoing lawsuit between KetoNatural Pet Foods and Hill's Pet Nutrition over the grain-free DCM scare.

I walk through what's actually in these new "fresh" formats from the big brands (spoiler: better hydration, same underlying formulation issues as kibble), and why the timing isn't a coincidence — market share has been steadily shifting toward fresh and raw feeding for years. Then we get into the lawsuit itself: KetoNatural's allegations that Hill's intentionally manufactured the DCM-grain-free connection to win back market share lost to grain-free competitors, and where the case actually stands now that a federal appellate court has revived part of it.

I share what I found in the original filing, what's actually moving forward legally versus what's still just alleged, and why — regardless of how the case plays out — the formulation and ingredients tell you everything you need to know right now. We close it out by tying it back to ReWilding: even the "best" commercial option is still working inside a flawed system, and there's always room to add wild, real elements to the bowl.

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