Greenwashing in the Pet Industry

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Hello everybody on Facebook,
YouTube and Instagram.

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Welcome to the Weekly Pet
Roundup.

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This week we're talking about
greenwashing and I think we have

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a lot to say.
What do you think?

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My goodness, it's a big topic
because it, I mean, I think it's

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intentionally vague and people,
people like it big in big

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companies.
They want it to stay

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intentionally vague so that they
can kind of get away with all

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these marketing tactics that are
being used.

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And the reality is that pet
parents are actively seeking

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like more and more every day,
week, month.

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Hey, Diane, they're actively
seeking out healthier products

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for their pets.
But a lot of them don't know

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like what they're actually
looking for.

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So it can be really easy to be
persuaded by marketing on a

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package when you're not getting
what you think you're getting.

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So yes, green washing is the
deceptive marketing practice

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where brands use misleading
claims, vague language or

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imagery to make their products
appear more environmentally

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friendly, natural or healthier
than they actually are.

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So in the pet industry
specifically, this can include

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false claims about pet food
supplements, grooming products

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and pet accessories, giving pet
parents a false sense of

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security about what they are
purchasing.

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And we buy so much.
I mean, it's a multibillion

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dollar a year industry just in
the US.

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So we spend so much money on our
pets.

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It would be so nice if if we
were able to spend it more

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effectively and targeted and in
products that are actually

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meeting the criteria for what we
think we're buying.

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Yes, and go ahead.
Yeah, No, there's a lot of, I

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mean, at the end of the day,
it's all marketing, right?

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Like it's all marketing.
And if we're not educated

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enough, which most of us are not
even those who are really

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educated, you'll find somebody
who's more educated, who can

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educate you and you'll be like
what?

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You know.
So I have a friend in Chicago

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that will talk about her.
And I always thought she's like

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such an eco friendly person, so
educated.

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And then I saw her at Super Zoo
last year, and she was telling

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me about a mutual friend who,
like, makes her look like, she's

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like, you know, completely
irresponsible.

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And like.
Careless because everybody has a

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different level of yeah you know
Millie's raw life says it's so

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important to do research and
read the back of the bags.

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But that's what's the problem
with greenwashing is your first

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statement's so true you have to
do your own research but the

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back of the bag if you don't
know what to look for can still

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be really deceptive because all
of it is marketing and it's

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using words like natural or
clean, even cruelty free.

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I was cruelty free for a very,
very long time.

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And sometimes cruelty free means
cruelty free in the US, but they

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allow third party, you know,
animal testing in Asia.

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And so you think you're
supporting a brand that is in

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line with your value system.
And it says on the packaging

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that they're cruelty free.
But reality is they pay a third

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party to do it, to do the the
animal testing.

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So you're not really aligned
with that company.

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So it's so important for us as
consumers to know exactly like

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Rob High Adventures, Kara says.
We they can still trick us.

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And that's really what
greenwashing is.

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It's a trick.
It is a trick.

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It is intentional.
It is not by mistake.

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As a marketing professional
myself, it's copy, yeah.

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It's what people do to persuade
you to purchase something.

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And they know that if it says
that it's environmentally

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friendly, you might buy more of
it or you buy might choose that

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over another product.
And then when you look closer, I

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was actually just, and this is
not just in the pet industry.

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This is in human consumer
products as well.

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I was just reading yesterday on
my timeline about like you know

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the dry laundry sheets right
that are supposed to be more eco

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friendly?
There's no plastic, there's no

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pack plastic packaging Bah Bah
Bah.

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But in order to make them it
takes more resources.

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Just like plastic bags get all
the hate, paper bags get no

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hate, and tons of water goes
into making paper bags.

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So really, when you're choosing
at the grocery store between

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paper or plastic, really you
should be just opting for your

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reusable bag that you bring
yourself because neither the

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plastic bag nor the paper bag
are really environmentally

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friendly.
It depends on, you know, where

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you're worried about it.
Is it you're worried about the

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landfill or are you worried
about the way that product was

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created?
Because sometimes it's equal,

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equally bad, right?
So yeah, it's one of those

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things where we think we know
something and then hopefully

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we're having these conversations
and we are learning from each

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other, you know, and being like,
oh, you know what I heard is

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this or I heard that.
And then we are less likely to

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be deceived if we are keeping
these conversations going within

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our own groups and our own homes
and obviously reading, packaging

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and following businesses like
maybe you are really into a

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business.
They are very eco friendly.

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They are more not.
They're using natural, they're

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using higher quality and
healthier things, but they get

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sold.
Yeah, name's still the same, but

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it's not the same stuff you
initially bought.

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So there's a lot to this.
So I'll turn it back over to

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Jess because she's going to
organize our thoughts here.

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But Jess?
Where do you want?

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To kick off I.
I want to.

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I don't want to forget later, so
I'm going to tell you in case I

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forget to remind me.
At the end, I want to circle

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back around to what you just
said about what are you paying

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attention to?
Are you paying attention to how

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this product is made?
Are you paying attention to what

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happens after you buy or consume
the product?

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And we need to be paying
attention to both.

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And I think there's a very
important discussion that some

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people may not like, but I had,
I learned it the hard way and I

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want to share that, but I don't
want to get off topic too much.

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So I want to talk about that
later on.

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OK.
So yes.

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The life cycle of products.
OK, I'll write it down so we

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don't forget.
So what I did was I started, and

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this is by no means a complete
list, but I think it's plenty

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for us to talk about.
There are a lot of terms that

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are being used that I consider
green washing that either are

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not at all regulated or they're
very loosely regulated and I

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want to talk about that
regulation.

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So the very first term when it
comes to the, and these are all

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pet industry specific is
natural.

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So this is a very loosely
regulated term.

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AFCO, which we've talked about
many times on this show, the

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Association of American Feed
Control Officials, they do

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define natural in their big book
of definitions that by the way,

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you have to pay for if you want
to know the definitions of

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anything.
But they allow for synthetic

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vitamins and minerals and still
be able to call it natural.

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So to me that doesn't that, that
just doesn't sit right, but

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that's what they allow.
They will allow synthetic

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vitamins and minerals and you
can still put natural in the

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packaging.
At the end of the day, even that

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is not enforced.
So that's the very first ones

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that that always stands out to
me.

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And it, it is a term that I'm
just like that means I see it

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means nothing.
I'm like, that means nothing to

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me, no.
It's like this umbrella term

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that should make you think, OK,
one, this could be greenwashed

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or two, this could be actually
natural but there needs they

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need to prove it to me, yes.
So absolutely natural means

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nothing unless they prove it for
sure.

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And, and there are still so many
consumers that are like, but

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it's as natural.
And I remember when I was when

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my son and I were avoiding dairy
because he had a dairy allergy

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as an infant, people would be
like, Oh yeah, it's natural.

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And I'm like, but that doesn't
mean it's dairy free.

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You know what I mean?
Like people just people just

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kind of forget that, that we
need to like dive a lot deeper,

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like naturals.
It can be a good thing, but it

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it doesn't mean that it's
allergen friendly.

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It doesn't mean that it is only,
you know, plant based.

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It doesn't mean that it's whole
food based.

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It doesn't mean any of those
other things.

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It just is like a starting
point.

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Something like General Mills,
like Lucky Charms might even say

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natural on it because they might
be because they're they've been

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improving their formulas for
these kinds of things.

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So now they're like, oh, you
know, Whole Foods.

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And it's like it's made from
refined flour.

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I guess on some level you can
call that a whole food, right?

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Like, so you really, if you have
to laugh at natural, like to me,

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just it's not real.
Yeah, it's Mickey Mouse.

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So there are there's like so
many different ways to go on

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this next one and I want to try
to hit on all of it organic.

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So or there is a USDA
certification for organic and

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that to put USDA certified
organic on a package, you do

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have to meet the qualifications
for that certification through

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the USDA.
So according to the USDA, that

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means there are no synthetic
chemicals, so no synthetic

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pesticides, herbicides or
fertilizers.

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They're non-GMO, no artificial
additives or preservatives, but

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we all know that natural flavors
and natural fragrance get

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through that in a loophole.
And then there are some

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standards for livestock and
farming practices.

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What I want to say about organic
is that it's a good benchmark

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for produce.
If you're purchasing produce,

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it's a very good benchmark.
It is not.

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It's like bottom of the rung
bare minimum for animal products

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in my opinion.
There's so many more levels.

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If I'm looking at animal
products, It's bare minimum for

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animal products.
Also, when you are buying from

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smaller companies, when you are
shopping at a farmer's market,

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when you're buying locally, they
cannot to, to get these

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certifications cost big money.
So their product may actually be

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organic and it is not labeled
organic because they can't do it

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because they'd go broke, right,
trying to buy the certification.

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So there's a lot of nuance with
organic.

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I think again, good benchmark,
but you still need to do a lot

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of research outside of that.
Yeah, I'm as a reminder, organic

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poop is organic like.
Poop.

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Relates to or is derived from
living?

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No, like the word organic means
derived from living matter.

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That's it.
That's all it means.

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So poop has living matter in it.
All of our secretions have are

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organic are the animal
secretions that Cara and I

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talked about on the Halloween
show are coming to mind.

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But all of these things are
organic.

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Cancer is organic, right?
So like an animal that has died

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of cancer could still
technically be organic.

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So that's why you have to be
careful with these marketing

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terms.
So like, yes, there is organic

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meaning certain practices in
farming and raising animals, but

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then the word itself doesn't
mean that automatically, right?

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It doesn't, It doesn't
necessarily mean that.

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So remember, organic is great at
Costco when you find your

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blueberries and you're choosing
between your conventional and

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your organic blueberries.
Definitely if your budget allows

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it, go for the organic
blueberries that have less of

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any of those of those synthetic
compounds, fertilizers,

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herbicides, all those things.
But when it comes to any kind of

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meat for example like, I want to
know more about this meat. 100%

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it's bare minimum for any animal
product.

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And and eggs.
And eggs, Well, yeah, yeah.

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So, and, and as Isabel said, if
you can afford it, because I,

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you know, I remember going back
talking to Kelly Marion at Green

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Juju on the podcast.
And I specifically asked her

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like, OK, if you cannot afford
organic produce being the

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vegetable, right?
If you can't afford organic

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produce, should we still do
vegetables?

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And she said 100%, absolutely.
Yes.

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So if you can go to the EWG, go
to the Environmental Working

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Group, look at the Clean 15,
look at The Dirty Dozen and try

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to make your decisions based on
what produce.

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You can actually get away with
some produce not being organic

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if it's on the Clean 15 list.
So you know.

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00:14:00,320 --> 00:14:04,040
And a little cheap, a little
cheap for those that don't that

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00:14:04,040 --> 00:14:05,880
are in the grocery store and
didn't have the chance.

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00:14:05,880 --> 00:14:08,080
There is an app.
They obviously have apps.

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00:14:08,080 --> 00:14:11,720
The EWG has an app.
But anything that you're going

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00:14:11,720 --> 00:14:15,400
to peel the skin off of, like an
orange or like an avocado

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00:14:15,800 --> 00:14:18,960
probably, OK, conventional,
anything you're going to eat

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00:14:18,960 --> 00:14:24,640
entirely, like a strawberry, a
blueberry head of broccoli some,

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00:14:24,680 --> 00:14:28,040
and even then some, like
cruciferous vegetables, they

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00:14:28,040 --> 00:14:32,400
don't have to be organic because
just in that farming of that

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00:14:32,400 --> 00:14:36,640
particular vegetable or fruit,
they just don't need that many

238
00:14:36,640 --> 00:14:40,240
pesticides or whatever.
So just know that the rule of

239
00:14:40,240 --> 00:14:42,160
thumb is if you're going to eat
the whole thing, try to get

240
00:14:42,160 --> 00:14:43,680
organic.
If you're going to peel it in

241
00:14:43,680 --> 00:14:46,440
some way, then you're probably
safer.

242
00:14:46,440 --> 00:14:50,080
But don't forget, like for me,
for example, a banana you peel,

243
00:14:50,440 --> 00:14:52,200
but I can't eat conventional
bananas.

244
00:14:52,200 --> 00:14:53,800
I just can't.
And it has nothing to do with

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00:14:53,800 --> 00:14:55,280
the banana.
It has something to do with the

246
00:14:55,280 --> 00:14:58,440
whatever they spray at the when
they're shipping the bananas.

247
00:14:58,880 --> 00:15:02,160
I've narrowed it down that if I
wash a conventional banana with

248
00:15:02,160 --> 00:15:06,480
soap and water, I can eat it.
So it's something on the banana.

249
00:15:06,880 --> 00:15:10,840
But for that reason, I just opt
for organic bananas at all

250
00:15:10,840 --> 00:15:12,120
times.
I don't have to wash them.

251
00:15:12,120 --> 00:15:13,600
I know they're safe.
I don't have to worry about

252
00:15:13,600 --> 00:15:16,040
that.
So it's just kind of like a

253
00:15:16,360 --> 00:15:19,880
general rule of thumb, but it's
so easy.

254
00:15:19,920 --> 00:15:23,800
It's so easy to just go on EWG.
They have a website they have

255
00:15:24,080 --> 00:15:27,840
and every year they do a new
clean 15 and new Dirty dozen

256
00:15:27,840 --> 00:15:30,520
list.
So if you have like a like the

257
00:15:30,520 --> 00:15:34,320
little you know graphic from
three years ago, update it

258
00:15:34,320 --> 00:15:37,080
because it does change.
Yeah, absolutely.

259
00:15:38,800 --> 00:15:41,720
OK.
The term holistic is completely

260
00:15:41,720 --> 00:15:45,400
unregulated, so you can use that
on anything.

261
00:15:45,480 --> 00:15:49,880
I know my first year at Super
Zoo I saw multiple products in

262
00:15:49,880 --> 00:15:53,000
the new product showcase that
were holistic something and I'm

263
00:15:53,000 --> 00:15:54,680
like, you have got to be
kidding.

264
00:15:54,680 --> 00:15:58,000
Maybe because one of them was a
kibble and I'm like, what?

265
00:15:58,320 --> 00:16:00,720
And I've actually had people ask
me about that.

266
00:16:00,960 --> 00:16:05,920
I'm glad I saw that product at
Super Zoo because I haven't seen

267
00:16:05,920 --> 00:16:10,200
it out in the wild since then.
But it's it's a kibble and it's

268
00:16:10,200 --> 00:16:13,280
called holistic something like
that's the brand.

269
00:16:13,560 --> 00:16:15,440
And I'm like.
Wow.

270
00:16:15,680 --> 00:16:17,960
Well, like how?
Old of you, but no but.

271
00:16:17,960 --> 00:16:19,960
From a marketing perspective,
OK.

272
00:16:20,000 --> 00:16:22,080
But from a marketing
perspective, if they have

273
00:16:22,080 --> 00:16:24,960
something there that's good for
the eyes, that's good for the

274
00:16:24,960 --> 00:16:29,200
teeth, that's good for the gut,
that's good for the joint and

275
00:16:29,200 --> 00:16:35,840
the brain, it's holistic, right?
Like we've thought about, we've

276
00:16:36,040 --> 00:16:40,480
thought about a lot of the body,
therefore it is holistic, right?

277
00:16:40,480 --> 00:16:42,560
And that's where the marketing
really comes in.

278
00:16:42,560 --> 00:16:45,840
It's can, how can I get away
with saying this?

279
00:16:46,640 --> 00:16:50,120
And if there's something in
there that you can technically

280
00:16:50,120 --> 00:16:54,760
defend yourself in a court of
law, if you were to get sued and

281
00:16:54,760 --> 00:16:57,400
then you weren't lying, there's
no false advertising because you

282
00:16:57,400 --> 00:17:00,480
did have some kind of synthetic
for the eyes and the butt, like

283
00:17:00,480 --> 00:17:04,760
it's holistic.
Yeah, yeah, I mean, I get it.

284
00:17:04,760 --> 00:17:07,680
It's a very, again, it's a
completely unregulated term.

285
00:17:07,680 --> 00:17:11,520
We throw it around all the time
like crazy, assuming that we

286
00:17:11,520 --> 00:17:14,920
know what everybody, that
everybody knows what we mean

287
00:17:14,920 --> 00:17:19,720
when like I have, I have been
asking lately a lot of people

288
00:17:19,720 --> 00:17:22,319
that come on the show,
especially veterinarians who

289
00:17:22,319 --> 00:17:24,520
call themselves holistic
veterinarians, what does

290
00:17:24,520 --> 00:17:26,000
holistic mean to you?
Correct.

291
00:17:26,200 --> 00:17:32,520
Because it can mean so much just
different things to different

292
00:17:32,520 --> 00:17:35,160
people.
And I mean, even to me, I feel

293
00:17:35,160 --> 00:17:41,800
like my definition of holistic
has evolved over the years to, I

294
00:17:41,800 --> 00:17:48,080
mean, and you can get really,
really down the rabbit hole with

295
00:17:48,080 --> 00:17:50,920
trying to do everything
naturally.

296
00:17:50,920 --> 00:17:54,960
Like I've, I have talked to one
veterinarian for sure who is

297
00:17:54,960 --> 00:17:57,840
like just completely anti
pharmaceutical anti.

298
00:17:57,840 --> 00:18:01,120
And I'm like, OK, I mean, that's
a that's if that is working for

299
00:18:01,120 --> 00:18:03,360
your patients, please, by all
means keep doing that.

300
00:18:03,800 --> 00:18:07,000
So yeah, it is completely
unregulated.

301
00:18:07,000 --> 00:18:10,800
Don't like If you are buying a
product simply because it says

302
00:18:10,800 --> 00:18:14,600
holistic somewhere on the
packaging, please stop you're.

303
00:18:14,880 --> 00:18:18,400
Feeling even even for doctors
and vets, like you said, doctors

304
00:18:18,400 --> 00:18:21,840
and vets, I think it's I for me
like holistic doesn't say

305
00:18:21,840 --> 00:18:24,480
anything unless like I'm looking
for a doctor or vet and it says

306
00:18:24,480 --> 00:18:28,240
holistic and integrative, those
kinds of more specific words.

307
00:18:28,240 --> 00:18:31,520
If I look at their services and
they have some services that

308
00:18:31,760 --> 00:18:34,800
include like hydrotherapy and
things like that, I might be

309
00:18:34,800 --> 00:18:37,160
more inclined to believe that
they are holistic.

310
00:18:37,440 --> 00:18:40,720
But like, just because you're
maybe comfortable, like using

311
00:18:40,720 --> 00:18:44,760
nutriceuticals does not make you
holistic in any way, shape or

312
00:18:44,760 --> 00:18:47,320
form, right?
Like to me, and if you're, if

313
00:18:47,360 --> 00:18:50,280
I'm going to tell you that I,
you know, found this herb that's

314
00:18:50,280 --> 00:18:54,200
helping my pet and you're going
to be like, then for me, you're

315
00:18:54,200 --> 00:18:56,080
not holistic.
If I ask you about, you know,

316
00:18:56,080 --> 00:18:59,760
canine acupuncture and you kind
of make a funny face, then to me

317
00:18:59,760 --> 00:19:02,120
it's like, I feel like holistic
and integrative kind of have to

318
00:19:02,120 --> 00:19:06,160
go hand in hand for me, for me
to even take holistic in a

319
00:19:06,160 --> 00:19:11,240
practitioner seriously.
Cuz not the idea of holistic is

320
00:19:11,240 --> 00:19:13,680
that there's a hole, right?
And not everybody can be an

321
00:19:13,680 --> 00:19:17,880
expert in the hole.
So if there's no other

322
00:19:18,040 --> 00:19:21,040
techniques and methods and
approaches, then I feel like.

323
00:19:21,200 --> 00:19:24,520
But how can we really achieve
holistic care?

324
00:19:25,360 --> 00:19:28,720
Yeah.
And so the canine dietitian says

325
00:19:28,720 --> 00:19:32,040
for her, holistic does mean
taking everything into account.

326
00:19:32,040 --> 00:19:35,280
It means the whole.
So exactly.

327
00:19:35,280 --> 00:19:40,120
And so I, I mean, but to your
point, and I think that is one

328
00:19:40,120 --> 00:19:48,360
of the reasons why I think we
work to better, we, we all work

329
00:19:48,360 --> 00:19:52,760
so much Better Together in the
holistic field because exactly

330
00:19:52,760 --> 00:19:55,240
what you said, we can't all be
experts at everything.

331
00:19:55,560 --> 00:20:01,160
So do what we do really well and
refer out for the other things,

332
00:20:01,720 --> 00:20:04,160
knowing that it's there and that
it needs to be addressed and

333
00:20:04,160 --> 00:20:07,400
that it's part of.
You know, everything that needs

334
00:20:07,400 --> 00:20:10,000
to be addressed.
But while we're on this topic, I

335
00:20:10,000 --> 00:20:13,040
will say my episode that went
Live Today on the Pet Parenting

336
00:20:13,040 --> 00:20:17,560
Reset is with Carrie Hyde, who
owns the spa in California.

337
00:20:17,880 --> 00:20:20,600
And she, I know I love her so
much.

338
00:20:21,160 --> 00:20:26,120
And she introduced a new term to
me, which I said earlier it she

339
00:20:26,120 --> 00:20:29,720
calls these a lot of
veterinarians pholistic.

340
00:20:30,360 --> 00:20:31,400
Pholistic.
Yeah.

341
00:20:31,400 --> 00:20:35,600
The ones that are like, I know
how to do acupuncture, but that

342
00:20:35,720 --> 00:20:38,440
meanwhile they have a huge wall
of kibble behind them, right?

343
00:20:38,440 --> 00:20:40,960
Like so she calls them
pholistic.

344
00:20:40,960 --> 00:20:44,040
So that's my new favorite word.
Oh, that's perfect.

345
00:20:44,040 --> 00:20:45,800
It's true.
And it happens to all of us.

346
00:20:45,840 --> 00:20:47,960
Like you go to a holistic
dentist, but they're using

347
00:20:47,960 --> 00:20:48,880
fluoride.
You're like.

348
00:20:49,360 --> 00:20:51,560
No, sorry about that, bud.
Yeah.

349
00:20:53,480 --> 00:20:57,200
I don't know, like and, and, and
some dentists will let you like

350
00:20:57,320 --> 00:20:59,320
decline it and they don't make a
big issue.

351
00:20:59,320 --> 00:21:01,960
But what's funny to me is that
usually it's the ones that are,

352
00:21:01,960 --> 00:21:04,440
like, claiming to be the most
holistic are the ones who are,

353
00:21:04,440 --> 00:21:07,840
like, really stuck on their, it,
their way or the highway.

354
00:21:09,040 --> 00:21:10,200
Yeah.
And you're like, but that's

355
00:21:10,200 --> 00:21:11,880
exactly the opposite of
holistic.

356
00:21:11,880 --> 00:21:14,920
Holistic to me says you're open
minded, you're willing to learn.

357
00:21:14,920 --> 00:21:18,080
You're willing to look at how
one system affects the other,

358
00:21:18,400 --> 00:21:22,680
how, you know one medication
that is solving one problem

359
00:21:22,680 --> 00:21:25,480
might cause another.
Those kinds of things to me are

360
00:21:25,480 --> 00:21:27,880
holistic.
And like definitely marketing

361
00:21:27,880 --> 00:21:31,360
has skewed that definition.
Yeah, yeah.

362
00:21:31,520 --> 00:21:36,840
Royal Paul Adventures like
holistic, holistic, OK, human

363
00:21:36,840 --> 00:21:42,680
grade is loosely regulated.
AFCO does provide guidance

364
00:21:42,680 --> 00:21:47,120
requiring all ingredients and
processing to meet human Food

365
00:21:47,160 --> 00:21:50,280
Standards.
However, enforcement is weak.

366
00:21:50,280 --> 00:21:54,520
I think that is true with almost
anything that is regulated by

367
00:21:54,520 --> 00:21:59,800
AFCO or the FDA.
It is very loosely regulated.

368
00:21:59,800 --> 00:22:03,080
So there is a requirement for
that.

369
00:22:03,080 --> 00:22:08,280
It meets human Food Standards.
And I think mostly from

370
00:22:08,280 --> 00:22:11,840
everything that I have looked
at, especially the the foods

371
00:22:11,840 --> 00:22:19,520
that submit to Susan Thixon for
her annual the list, they do,

372
00:22:19,640 --> 00:22:23,040
they do what they say they are
and they follow human Food

373
00:22:23,040 --> 00:22:26,200
Standards.
So that is one that I do think

374
00:22:26,200 --> 00:22:29,200
you can trust a little bit more,
at least right now.

375
00:22:29,720 --> 00:22:35,480
I think as some of the bigger
pet food manufacturers get more

376
00:22:35,480 --> 00:22:39,360
and more and more as we're
already seeing into the fresh

377
00:22:39,360 --> 00:22:46,120
food realm, it may be something
that you want to pause at if

378
00:22:46,120 --> 00:22:48,280
you're dealing with a bigger pet
food manufacturer.

379
00:22:48,280 --> 00:22:55,080
But I think that one you can,
that one is something and and it

380
00:22:55,080 --> 00:22:57,920
may not always be something that
you are looking for.

381
00:22:57,920 --> 00:23:02,880
There are foods that I feed my
pets that I'm very comfortable

382
00:23:02,880 --> 00:23:07,280
feeding my pets, but they don't
necessarily need 100% across the

383
00:23:07,280 --> 00:23:11,160
board on a certain recipe, human
grade standards.

384
00:23:11,160 --> 00:23:15,840
And so you know, that's it's,
that's up to you.

385
00:23:16,000 --> 00:23:18,920
That's going to have to be a you
decision if that's what's the

386
00:23:18,920 --> 00:23:20,320
most most important thing to
you.

387
00:23:20,440 --> 00:23:22,280
And I think it's also, yeah,
like you said, it's very

388
00:23:22,280 --> 00:23:25,880
personal because I, I know that
like, and I can't, I'm not going

389
00:23:25,880 --> 00:23:29,200
to say the names because I don't
want to misquote anybody.

390
00:23:29,200 --> 00:23:32,360
But there was a situation in
Super Zoo where they wanted a

391
00:23:32,360 --> 00:23:37,880
very well known influencer who
really talks a lot about

392
00:23:37,880 --> 00:23:42,000
nutrition to endorse a product.
And, you know, the product was

393
00:23:42,000 --> 00:23:46,240
great, but her kind of baseline
is human grade.

394
00:23:46,600 --> 00:23:50,280
So for her to endorse anything,
it had to be human grade.

395
00:23:50,280 --> 00:23:55,920
And that's her right.
So like everybody has is going

396
00:23:55,920 --> 00:23:59,320
to have different standards.
But that's why these are just

397
00:23:59,320 --> 00:24:03,160
one of the many things you look
for rather than like be like,

398
00:24:03,480 --> 00:24:07,560
you know, when I used to be, you
know, I'm pretty much only

399
00:24:07,560 --> 00:24:10,280
cruelty free still.
But this was like 10 years ago

400
00:24:10,280 --> 00:24:13,240
when it wasn't really that
common to find cruelty free

401
00:24:13,240 --> 00:24:15,480
products.
Like that was how I went into

402
00:24:15,480 --> 00:24:17,120
Sephora.
I went in and said I need

403
00:24:17,120 --> 00:24:19,640
cruelty free.
And then when they told me the

404
00:24:19,640 --> 00:24:23,360
brand I would see, like I would
Google, you know, is this

405
00:24:23,360 --> 00:24:28,000
tested, third party tested?
And then I would have my answer.

406
00:24:28,040 --> 00:24:31,520
But that was my cut off, whereas
maybe there were parabens and

407
00:24:31,760 --> 00:24:34,440
things in there that I wouldn't
have wanted otherwise, But that

408
00:24:34,440 --> 00:24:37,280
was like my buying factor.
So again, knowing your buying

409
00:24:37,280 --> 00:24:40,640
factors, what matters to you and
why these why human grade?

410
00:24:40,640 --> 00:24:42,640
Like what, what does it mean to
the animals?

411
00:24:42,640 --> 00:24:45,240
What what is, is there an
improvement to the treatment of

412
00:24:45,240 --> 00:24:47,280
the animal or whatever?
And that might really resonate

413
00:24:47,280 --> 00:24:50,120
with you.
I don't remember why this person

414
00:24:50,120 --> 00:24:53,320
was so like passionate about the
human grade qualification, but

415
00:24:53,320 --> 00:24:56,840
that was hers, you know?
For sure, and it's funny you

416
00:24:56,840 --> 00:25:00,520
bring that up.
I, I as recently as last summer

417
00:25:00,520 --> 00:25:06,080
went into Ulta and I was asking
for I was specifically looking

418
00:25:06,080 --> 00:25:10,320
for shades of eyeshadow that did
not have glitter in them.

419
00:25:10,880 --> 00:25:13,160
It is so hard to find out
eyeshadow without glitter.

420
00:25:13,560 --> 00:25:17,240
Oh my gracious.
And I said, OK, I'm looking for

421
00:25:17,240 --> 00:25:20,080
these shades, no glitter,
cruelty free.

422
00:25:20,240 --> 00:25:22,400
And as soon as I got to the
cruelty free part, they were

423
00:25:22,400 --> 00:25:26,400
like, I'm like, like, why is
that such?

424
00:25:26,400 --> 00:25:30,600
Like, I don't know, I guess some
people are just it's hard to it

425
00:25:30,600 --> 00:25:34,040
don't care.
Because and I just a side note,

426
00:25:34,040 --> 00:25:39,360
we can do a whole episode on
cruelty free, but in China, the

427
00:25:39,360 --> 00:25:42,480
last I understood is that
anything that's sold in China

428
00:25:42,480 --> 00:25:46,000
has to be tested on animals
before it's put into their

429
00:25:46,240 --> 00:25:50,880
market.
So a brand that is not testing

430
00:25:50,880 --> 00:25:55,720
here in the United States or in
Europe may pay a third party to

431
00:25:55,720 --> 00:25:58,680
test so that it can be on the
shelves in China.

432
00:25:59,200 --> 00:26:02,840
So that's really if, if the
government's requiring it to

433
00:26:02,840 --> 00:26:06,200
allow it in and you know, they
have a very big purchase power.

434
00:26:06,200 --> 00:26:09,960
There's a lot of people and
money in China, so they want to

435
00:26:09,960 --> 00:26:11,640
go in.
And that's why I said at the

436
00:26:11,640 --> 00:26:14,440
beginning, like that's just not
in line with my value system,

437
00:26:14,440 --> 00:26:15,640
right?
Like I'm not going to support

438
00:26:15,640 --> 00:26:17,280
that company.
I want to support the company

439
00:26:17,600 --> 00:26:24,680
that is truly cruelty free
universally, not with across the

440
00:26:24,800 --> 00:26:28,640
bar caveat or a third party,
because they're still paying the

441
00:26:28,640 --> 00:26:30,760
third party.
It's not like China is paying

442
00:26:30,760 --> 00:26:32,520
for it, right?
They are, right.

443
00:26:32,560 --> 00:26:37,080
So they're still supporting
animal cruelty pretty direct.

444
00:26:37,080 --> 00:26:39,000
Yeah, correctly.
I mean that you can't even

445
00:26:39,000 --> 00:26:42,880
qualify that as indirectly.
So, yeah, OK, so next. 1A

446
00:26:42,880 --> 00:26:47,760
Premium completely unregulated.
You can put premium anything,

447
00:26:48,160 --> 00:26:52,320
like literally anything I.
Can call myself a premium mom,

448
00:26:53,320 --> 00:26:55,480
premium wife, a premium
daughter.

449
00:26:55,760 --> 00:27:00,760
Like a monster.
Like that's really how like

450
00:27:01,440 --> 00:27:04,840
meaningless that word is.
Completely meaningless.

451
00:27:04,880 --> 00:27:08,600
The only time premium means
anything is if, you know, you're

452
00:27:08,600 --> 00:27:12,040
talking to somebody and you say
it comes at a premium, right?

453
00:27:12,040 --> 00:27:14,720
Like something comes at a
premium and you're saying it's

454
00:27:14,720 --> 00:27:15,840
pricey.
Yeah.

455
00:27:15,960 --> 00:27:20,240
That's the only time that I like
care about that word when you're

456
00:27:20,240 --> 00:27:22,160
like, what do you mean?
What's the premium, right?

457
00:27:22,160 --> 00:27:23,760
How premium are we talking?
Right.

458
00:27:23,760 --> 00:27:25,520
Yeah.
But like, yeah, premium, premium

459
00:27:25,520 --> 00:27:32,160
means nothing.
OK, so these the next two or

460
00:27:32,320 --> 00:27:37,160
they might trip some people out.
So better veterinarian approved,

461
00:27:37,560 --> 00:27:43,400
completely unregulated
veterinarian recommended any

462
00:27:43,400 --> 00:27:49,000
vet.
Any vet you choose does have to

463
00:27:49,520 --> 00:27:53,280
support the product, but there's
no standardized like testing or

464
00:27:53,280 --> 00:27:55,480
criteria.
So it's very loosely regulated.

465
00:27:55,480 --> 00:27:58,840
So as long as they get one
person who has graduated vet

466
00:27:58,840 --> 00:28:01,920
school and still has their
license, they can say

467
00:28:01,920 --> 00:28:05,520
veterinarian recommended.
Veterinarian approved means

468
00:28:05,600 --> 00:28:09,520
absolutely nothing.
Nothing at all.

469
00:28:10,680 --> 00:28:15,400
One in five or four in five
veterinarians feed this to their

470
00:28:16,000 --> 00:28:17,680
pets.
Based on what?

471
00:28:18,040 --> 00:28:22,120
Like based on what, Right?
You sent free samples to five

472
00:28:22,120 --> 00:28:24,440
veterinarians and four of them
said, OK, I'll feed it.

473
00:28:25,800 --> 00:28:27,920
Exactly.
Yeah, none of this makes.

474
00:28:28,000 --> 00:28:32,200
And it's funny because I write
copy for pet services companies

475
00:28:32,600 --> 00:28:36,400
and I have had this discussion
with my clients where they say

476
00:28:36,720 --> 00:28:39,640
that recommended.
And I'm like, we're the vets.

477
00:28:39,720 --> 00:28:43,160
Yeah, like I want to know the
vets, can we link back to them,

478
00:28:43,160 --> 00:28:44,600
blah, blah, blah.
And usually it's one.

479
00:28:44,600 --> 00:28:49,080
And I'm like that recommended by
1 is fine, but recommended by

480
00:28:49,080 --> 00:28:51,680
vets would be a lie, right?
Because it's 1.

481
00:28:52,480 --> 00:28:56,200
So I try, even though I'm a
marketer, I try to be very

482
00:28:56,200 --> 00:28:59,840
honest where we can say, yeah,
that recommended by this one

483
00:28:59,840 --> 00:29:02,320
vet.
But if you're saying my business

484
00:29:02,320 --> 00:29:05,520
is recommended by vets in the
area, that's a lie because

485
00:29:05,520 --> 00:29:07,360
that's a bold faced lie.
You only have one vet

486
00:29:07,360 --> 00:29:11,160
recommending you, so know that
there's nobody watching that

487
00:29:11,160 --> 00:29:13,560
other than the person and their
integrity, right?

488
00:29:13,600 --> 00:29:18,240
That's really the only thing.
And, you know, most highly rated

489
00:29:18,800 --> 00:29:21,320
pet sitting company in this
area.

490
00:29:21,400 --> 00:29:23,320
Based on what?
Like based on what rating?

491
00:29:23,320 --> 00:29:26,280
Because like, you know what,
like your 100 Google reviews,

492
00:29:26,280 --> 00:29:28,720
maybe the other person has 102,
you know what I mean?

493
00:29:28,720 --> 00:29:31,360
So like, what are these words?
And this is the same thing.

494
00:29:31,360 --> 00:29:33,920
This is just instead of for a
service, it's for a product.

495
00:29:33,920 --> 00:29:39,840
It's like, yeah, this vet
approved clostamine supplement

496
00:29:40,280 --> 00:29:43,240
because the vet approved that it
will end up on its shelves.

497
00:29:43,880 --> 00:29:46,360
Yeah, well.
The vet is a that.

498
00:29:46,560 --> 00:29:48,680
Approved is completely
unregulated.

499
00:29:48,720 --> 00:29:51,680
It's recommended, that's loosely
regulated.

500
00:29:51,960 --> 00:29:56,840
So that I think again will trip
people up between approved and

501
00:29:56,840 --> 00:30:00,560
recommended.
Regardless, yeah, I wouldn't put

502
00:30:00,560 --> 00:30:01,960
any.
I wouldn't put any way to.

503
00:30:02,600 --> 00:30:04,680
Me, they both mean absolutely
nothing.

504
00:30:04,800 --> 00:30:08,600
No, because vets to prove a lot
of things to be on their shelves

505
00:30:08,600 --> 00:30:11,400
that I would never feed my pets
or what I would never give my

506
00:30:11,400 --> 00:30:13,840
pets.
So as much as I love vets and

507
00:30:13,840 --> 00:30:17,280
support them, I know that their
priorities are different than

508
00:30:17,280 --> 00:30:18,120
mine.
Yeah.

509
00:30:18,200 --> 00:30:21,880
And there are a lot of things
that my doctor gives me when I'm

510
00:30:21,880 --> 00:30:25,960
sick and I get the prescriptions
and then I'm like, no, no, no.

511
00:30:25,960 --> 00:30:29,480
And then it just, I end up
keeping it just in case I get

512
00:30:29,480 --> 00:30:32,160
desperate.
And then I'll be like, no, I'm

513
00:30:32,160 --> 00:30:35,120
going to, I'm going to see if I
can take more vitamin C and zinc

514
00:30:35,120 --> 00:30:37,640
and see if I can knock this out
before, you know, using this

515
00:30:37,640 --> 00:30:40,320
with like, a litany of potential
side effects, right?

516
00:30:40,320 --> 00:30:43,680
So like, yeah, like just because
it's recommended by my doctor,

517
00:30:43,680 --> 00:30:46,320
my vet, doesn't mean I'm going
to, I'm going to follow through

518
00:30:46,320 --> 00:30:47,400
with it.
Yeah.

519
00:30:49,040 --> 00:30:52,560
So the next one that many people
may be very surprised about that

520
00:30:52,560 --> 00:30:55,840
is completely unregulated is
hypoallergenic.

521
00:30:57,040 --> 00:31:01,120
It's just like noodles.
They're hypoallergenic, right?

522
00:31:03,040 --> 00:31:08,320
That is the biggest marketing
ploy ever to sell dogs to you

523
00:31:08,840 --> 00:31:11,280
and sell all sorts of stuff to
you.

524
00:31:12,840 --> 00:31:13,680
Yeah.
So what?

525
00:31:13,680 --> 00:31:15,760
Is there any regulation on that?
None.

526
00:31:15,960 --> 00:31:18,600
Zero.
I wonder in the in the human

527
00:31:18,600 --> 00:31:21,320
industry if there is just cuz
we're talking about babies and

528
00:31:21,320 --> 00:31:22,520
stuff.
I wonder if there's any

529
00:31:22,520 --> 00:31:26,480
regulation cuz that's, you know,
there's so many babies that have

530
00:31:26,480 --> 00:31:29,800
skin issues, their immune
system's so young and delicate

531
00:31:29,800 --> 00:31:33,800
and you would hope that nobody's
just like writing like

532
00:31:33,800 --> 00:31:37,840
hypoallergenic for like this two
day old infant that's going to

533
00:31:37,840 --> 00:31:41,440
have like a horrid reaction or
skin burn as a result.

534
00:31:41,440 --> 00:31:44,760
So yeah, like, it's those things
make me mad because like,

535
00:31:44,840 --> 00:31:50,920
hypoallergenic you, if you know
your child is somehow really

536
00:31:50,960 --> 00:31:55,080
sensitive, you kind of gravitate
toward those words well,

537
00:31:55,080 --> 00:32:00,120
thinking you can trust them.
How long did baby powder

538
00:32:01,120 --> 00:32:03,840
companies tell you to put talc
on?

539
00:32:03,960 --> 00:32:06,440
I mean when?
They they don't care.

540
00:32:06,520 --> 00:32:10,680
They knew for does it.
I I'm this is a decade.

541
00:32:11,120 --> 00:32:13,240
They knew for decades that it
was damaging.

542
00:32:13,240 --> 00:32:15,200
Yeah, yeah, yeah.
Guys.

543
00:32:15,960 --> 00:32:17,680
This.
Is this is regulation?

544
00:32:17,680 --> 00:32:24,520
Yeah, if any.
Grain free does mean there are

545
00:32:24,520 --> 00:32:28,280
no grains, but there is
absolutely no regulation as to

546
00:32:28,280 --> 00:32:31,040
what replaces grains.
So, and this is, I know that we

547
00:32:31,040 --> 00:32:35,920
have talked about this in the
past, you know, whatever fillers

548
00:32:35,920 --> 00:32:38,920
are replacing the grains,
there's no regulation on that.

549
00:32:39,280 --> 00:32:46,760
So just because there isn't rice
in there or wheat doesn't mean

550
00:32:46,760 --> 00:32:52,280
that it's low carb or that
you're still not getting a ton

551
00:32:52,280 --> 00:32:56,200
of fillers that you don't want
your pets to have.

552
00:32:56,240 --> 00:33:01,160
I mean, I I literally still to
this day get people who believe

553
00:33:01,160 --> 00:33:05,160
the DCM stuff who their vet is
still telling them don't feed

554
00:33:05,160 --> 00:33:09,480
grain free who who, who are
feeding a grain free and think

555
00:33:09,480 --> 00:33:13,760
that means low carbohydrate.
Like literally people think

556
00:33:13,760 --> 00:33:14,360
that.
Yeah, I know.

557
00:33:14,400 --> 00:33:19,760
So it that no, no, no, no.
They can replace that with any

558
00:33:19,760 --> 00:33:22,000
other carb that doesn't qualify
as a grain.

559
00:33:22,160 --> 00:33:25,760
Like that's all it means.
Yeah, dairy free, for example,

560
00:33:25,760 --> 00:33:28,520
does it mean soy free?
And we were dairy and soy free,

561
00:33:28,520 --> 00:33:30,360
right.
So I had to look for dairy free.

562
00:33:30,360 --> 00:33:34,480
So because usually the things
they replace stuff with the

563
00:33:34,480 --> 00:33:36,560
other allergens, yes, that's
another thing.

564
00:33:36,560 --> 00:33:38,080
Absolutely you have to be
careful with.

565
00:33:38,120 --> 00:33:44,720
So you're allergic to, you know,
casein and they'll give you like

566
00:33:44,760 --> 00:33:48,920
the protein that's most similar
digestively.

567
00:33:49,120 --> 00:33:51,920
And you're like, well, that
didn't help at all, but at least

568
00:33:51,920 --> 00:33:54,160
it's dairy free and you you
learn the hard way.

569
00:33:54,520 --> 00:33:57,800
Yeah, Yeah, we normally do learn
the hard way, right.

570
00:33:59,600 --> 00:34:04,520
So limited ingredient is there's
no strict definition for that.

571
00:34:07,960 --> 00:34:12,440
You know, my, my research says
that it's loosely regulated, but

572
00:34:12,440 --> 00:34:15,120
I still don't even see how it's
regulated at all because there's

573
00:34:15,120 --> 00:34:20,400
no, no real definition for it.
Brands can claim this term

574
00:34:20,400 --> 00:34:23,679
without reducing allergens or
unnecessary ingredients.

575
00:34:24,120 --> 00:34:27,120
So I mean, I, and I see this a
lot.

576
00:34:27,120 --> 00:34:32,679
There's only one food that I
pull out of my hat when somebody

577
00:34:32,679 --> 00:34:35,239
needs limited ingredient.
Anything else that you're

578
00:34:35,239 --> 00:34:40,280
seeing, like on a shelf that is
shelf stable, that is says

579
00:34:40,280 --> 00:34:42,840
limited ingredient.
I'm like, can't be, but so

580
00:34:42,840 --> 00:34:48,480
limited ingredient, maybe
they're limiting the ingredients

581
00:34:48,480 --> 00:34:52,440
that they feel are allergens.
I feel like that's what a lot of

582
00:34:52,440 --> 00:34:55,760
these companies are doing.
But no, that doesn't.

583
00:34:56,480 --> 00:34:58,880
But again, maybe 1 allergen.
Maybe one.

584
00:34:58,960 --> 00:35:00,960
Yeah, maybe.
One out of the you know, one out

585
00:35:00,960 --> 00:35:03,440
of the the six that your pet
reacts to.

586
00:35:03,680 --> 00:35:06,880
Yeah, I can't tell you how many
people I talked to that are

587
00:35:06,880 --> 00:35:10,680
like, my dog can't have chicken,
and I've removed all the chicken

588
00:35:10,680 --> 00:35:12,600
from their diet.
And that's the most popular one,

589
00:35:12,600 --> 00:35:13,960
right?
That's the first thing people go

590
00:35:13,960 --> 00:35:17,360
to to remove.
And then I look at the list of

591
00:35:17,360 --> 00:35:19,800
what they're feeding and we I'm
like, OK, I pull up the

592
00:35:19,800 --> 00:35:22,200
ingredients and there's chicken
in it and I'm like, and they're

593
00:35:22,200 --> 00:35:25,160
like, what?
Yes, yes.

594
00:35:26,440 --> 00:35:30,120
So Grooming by GAIL wants to
know what food you like that is

595
00:35:30,200 --> 00:35:32,560
limited.
Ingredient Green Choo Choo.

596
00:35:33,720 --> 00:35:40,120
I mean, we love green Choo Choo.
OK, so next is.

597
00:35:40,880 --> 00:35:46,120
Non-toxic, also unregulated.
There's no standardized testing

598
00:35:46,120 --> 00:35:52,160
or certification for non-toxic.
So it's basically like what does

599
00:35:52,160 --> 00:35:54,480
that mean to you?
Which is non-toxic.

600
00:35:55,920 --> 00:36:00,960
To that brand, non-toxic to me
makes me think of our cleaning

601
00:36:00,960 --> 00:36:04,400
products right like that's and
that's so important for our

602
00:36:04,400 --> 00:36:05,160
pets.
Yeah.

603
00:36:05,440 --> 00:36:06,480
Because.
They're I mean.

604
00:36:06,600 --> 00:36:10,520
Literally walking, licking,
laying.

605
00:36:11,760 --> 00:36:14,160
And so that one is a big one for
me.

606
00:36:14,320 --> 00:36:18,400
Like, I, I mean, I don't trust
it, but I do my research about,

607
00:36:18,480 --> 00:36:24,000
you know, environmental toxins
because not toxic, non-toxic.

608
00:36:24,000 --> 00:36:27,480
That still says, you know, are
we talking about an acute

609
00:36:27,480 --> 00:36:29,520
toxicity?
Are we talking about a long term

610
00:36:29,520 --> 00:36:32,120
toxicity?
Like there is no, like there's

611
00:36:32,120 --> 00:36:37,160
no true commitment on the part
of anybody who is using that

612
00:36:37,160 --> 00:36:40,600
term as to what is going to
happen if you use that product.

613
00:36:41,480 --> 00:36:48,680
Yeah, then, interestingly, 4
Legger sent out an e-mail

614
00:36:48,680 --> 00:36:54,280
recently about four Legger does
grooming products for pet.

615
00:36:54,280 --> 00:36:57,720
Well, pet shampoos specifically,
and.

616
00:36:58,160 --> 00:37:01,000
I've used one of their things.
Yeah, I love, I love her stuff.

617
00:37:01,560 --> 00:37:06,480
And she says, again, there's no
legal definition for natural.

618
00:37:07,320 --> 00:37:12,520
There's only regulation for
organic, but it's only enforced

619
00:37:12,520 --> 00:37:19,480
for companies that actually have
the certification and the there

620
00:37:19,480 --> 00:37:23,360
are so many loopholes.
Even with natural or non-toxic

621
00:37:23,360 --> 00:37:27,960
on the label, their products can
still have harsh detergents that

622
00:37:27,960 --> 00:37:31,760
strip natural oils and irritate
the skin, synthetic preservative

623
00:37:31,760 --> 00:37:35,200
like preservatives like parabens
and formaldehyde releasing

624
00:37:35,200 --> 00:37:39,320
agents, and artificial
fragrances that can contain

625
00:37:39,360 --> 00:37:44,000
undisclosed chemicals.
So I thought that was

626
00:37:44,000 --> 00:37:48,040
appropriate for our talk today.
Yeah non-toxic means nothing.

627
00:37:48,040 --> 00:37:52,400
It just means not poisonous, but
like, I mean, there's a lot of

628
00:37:52,400 --> 00:37:55,640
stuff that's poisoning us slowly
and that's not going to be

629
00:37:55,640 --> 00:37:59,120
labeled non-toxic.
Going back a little bit, Kayla

630
00:37:59,120 --> 00:38:01,880
Dodd on Facebook wants to know,
is goat milk also considered

631
00:38:01,880 --> 00:38:02,920
dairy?
Should it be avoided?

632
00:38:02,920 --> 00:38:07,000
I was talking about my son and I
when we had a dairy allergy that

633
00:38:07,000 --> 00:38:11,280
was not related to pets.
Obviously, we wouldn't want to

634
00:38:11,280 --> 00:38:16,240
give like pasteurized dairy to
our pets because it's full of

635
00:38:16,320 --> 00:38:19,920
synthetic vitamins and it's not
good really for any purpose.

636
00:38:20,480 --> 00:38:22,760
Goat milk.
Only if you get like a very high

637
00:38:22,760 --> 00:38:26,240
quality raw goat's milk that you
get from a trusted source that's

638
00:38:26,240 --> 00:38:29,480
been handled properly and
shipped to you properly or

639
00:38:29,640 --> 00:38:33,080
shipped to your store properly,
then it should be safe and has a

640
00:38:33,080 --> 00:38:35,360
lot of benefits.
But yeah, Jessica.

641
00:38:35,600 --> 00:38:40,800
I mean it is technically dairy,
but the the protein variation

642
00:38:40,800 --> 00:38:45,160
between a cow and a goat, I
think the goat milk is so much

643
00:38:45,160 --> 00:38:48,240
more digestible.
It's actually the closest to

644
00:38:48,240 --> 00:38:52,560
human breast milk.
So a lot of natural quote UN

645
00:38:52,560 --> 00:38:56,320
quote holistic quote UN quote
human grade.

646
00:38:56,320 --> 00:38:59,960
Obviously they have to be human
grade formulas are made with

647
00:39:00,480 --> 00:39:04,880
goat milk bases as opposed to
cow's milk because it is closest

648
00:39:04,880 --> 00:39:06,600
to breast milk.
So yeah, I think it, I mean, I

649
00:39:06,600 --> 00:39:11,600
think goat milk has a really
good use in pets.

650
00:39:11,640 --> 00:39:15,840
I think it's hard to it.
It's I've tried it for human

651
00:39:15,840 --> 00:39:21,280
consumption and it's very fatty.
See, I think cow's milk is more

652
00:39:21,280 --> 00:39:24,120
fatty, but you tried it.
You tried it.

653
00:39:24,280 --> 00:39:27,640
No, no, I would.
No, that's that's green juju.

654
00:39:27,640 --> 00:39:31,760
I don't know, like that's green
juju's pet specific.

655
00:39:31,760 --> 00:39:36,800
I've bought at Sprouts.
I bought goat's milk at sprouts

656
00:39:36,800 --> 00:39:39,400
to make my own yogurt.
I love yogurt.

657
00:39:39,400 --> 00:39:41,720
I love homemade yogurt.
That's like one of my favorite

658
00:39:41,720 --> 00:39:45,960
desserts.
And there was like a thing of

659
00:39:45,960 --> 00:39:48,480
fat was sitting there, a layer
of fat.

660
00:39:48,480 --> 00:39:50,680
And I was like, no, this is the
one time.

661
00:39:50,680 --> 00:39:52,440
Like this isn't right.
I got it again.

662
00:39:52,520 --> 00:39:56,320
It's just so fatty.
And I, I mean, I'll, I have half

663
00:39:56,320 --> 00:39:58,840
and half in my coffee.
Like not I'm trying not to

664
00:39:58,880 --> 00:40:02,320
because I read that.
You have dairy in your coffee,

665
00:40:02,320 --> 00:40:04,840
all the antioxidants, you don't
absorb them as well.

666
00:40:04,840 --> 00:40:09,600
So I'm trying to only do plant
based like creamers, but I, you

667
00:40:09,600 --> 00:40:12,800
know, I'll use half and half and
it's not fatty, but like goat's

668
00:40:12,800 --> 00:40:15,560
milk had like at the in the
little plastic bottle, which

669
00:40:15,560 --> 00:40:17,960
obviously it comes in plastic,
which is not ideal, like

670
00:40:17,960 --> 00:40:21,520
organic, really awesome in a
plastic bottle.

671
00:40:22,640 --> 00:40:25,360
And it was just too fatty.
So like my kids were like, it's

672
00:40:25,480 --> 00:40:27,960
that I could not shake that
thing to save my life.

673
00:40:27,960 --> 00:40:29,720
I guess I would have should have
put it in the Vitamix.

674
00:40:29,800 --> 00:40:31,120
And I was like, I'm not doing
this again.

675
00:40:31,840 --> 00:40:35,960
Wow, I'm wow.
So there's no So should I just

676
00:40:35,960 --> 00:40:37,520
get green juju and feed it to my
kids?

677
00:40:37,520 --> 00:40:42,560
But just get green juju, yes?
So yes, Kayla Dodd goat milk is

678
00:40:42,560 --> 00:40:44,520
is considered dairy, but it
should be.

679
00:40:44,520 --> 00:40:47,440
It should not be avoided.
It's just individual preference.

680
00:40:49,320 --> 00:40:52,080
Eco friendly.
It was probably a cream top.

681
00:40:52,080 --> 00:40:53,640
They have that specifically at
sprouts.

682
00:40:53,960 --> 00:40:57,120
It was not.
It was just like because I saw

683
00:40:57,120 --> 00:41:00,960
the creamy top the second time I
went, but I don't know, man, you

684
00:41:00,960 --> 00:41:03,400
told me Cara, am I doing
something wrong?

685
00:41:04,480 --> 00:41:08,080
Honestly, my kid should not be
having dairy and like if I were

686
00:41:08,080 --> 00:41:11,840
to make something like cupcakes
or things like that, I should be

687
00:41:11,840 --> 00:41:15,200
using an alternative that has
he's still like he's not fully

688
00:41:15,200 --> 00:41:17,840
allergic to it like he used to
used to get eczema and stuff

689
00:41:17,840 --> 00:41:20,960
like that as an infant, but I
still think it affects him.

690
00:41:20,960 --> 00:41:25,520
So I would love some tips.
So Cara DM me about the goat

691
00:41:25,520 --> 00:41:30,320
milk.
Eco friendly and sustainable are

692
00:41:30,320 --> 00:41:36,040
both completely unregulated.
And so is biodegradable.

693
00:41:36,280 --> 00:41:39,760
Yes.
Well, so there are some FTC

694
00:41:39,760 --> 00:41:45,000
guidelines for biodegradable,
but many biodegradable claims

695
00:41:45,000 --> 00:41:48,040
are misleading, and I'll let you
talk about that.

696
00:41:51,640 --> 00:41:53,880
She she just walked out of
sprouts.

697
00:41:55,440 --> 00:41:59,080
That's so funny, Kara.
OK, so this is the thing about

698
00:41:59,440 --> 00:42:02,440
pet products specifically and
like obviously eco friendly.

699
00:42:02,440 --> 00:42:05,080
You might buy something that's
eco friendly and then like you

700
00:42:05,080 --> 00:42:09,760
look at the actual packaging and
you're like, this is not eco

701
00:42:09,760 --> 00:42:12,200
friendly at all.
Like maybe the product inside

702
00:42:12,200 --> 00:42:15,320
all this plastic is eco
friendly, but like this is, you

703
00:42:15,320 --> 00:42:17,400
know what I mean?
So I think and like, or you'll

704
00:42:17,400 --> 00:42:20,160
buy an eco friendly product and
it comes with all sorts of

705
00:42:20,160 --> 00:42:22,080
packet, like just like a huge
box.

706
00:42:22,080 --> 00:42:26,000
And they're like all this like,
you know, CO2 consumption just

707
00:42:26,000 --> 00:42:28,960
to get it to you and like you're
like, so you don't have to pay

708
00:42:28,960 --> 00:42:31,360
attention to the details when it
comes to like eco friendly.

709
00:42:31,360 --> 00:42:34,280
But the one that bothers me the
most and this one I'm pretty

710
00:42:34,280 --> 00:42:39,520
well versed in because I've
known Jennifer Blaze of Green

711
00:42:39,520 --> 00:42:43,520
Line Pet Supply for over a
decade now and she is the poop

712
00:42:43,520 --> 00:42:47,320
bag girl and she is a plastics
expert.

713
00:42:48,000 --> 00:42:53,680
She knows plastics better than
anybody I know and she makes the

714
00:42:53,840 --> 00:43:00,040
only to date that I know of
truly landfill biodegradable

715
00:43:00,040 --> 00:43:03,240
poop bag.
But you go anywhere and it says

716
00:43:03,320 --> 00:43:07,080
eco friendly poop bags and
biodegradable poop bags and like

717
00:43:07,840 --> 00:43:13,560
because it's not a lie they're
allowed to put it on the

718
00:43:13,560 --> 00:43:15,320
packaging.
But this is the thing.

719
00:43:15,800 --> 00:43:18,240
Most landfill environments are
dark.

720
00:43:18,720 --> 00:43:23,120
The vast majority of poop bags
that are biodegradable

721
00:43:23,120 --> 00:43:27,720
biodegraded sunlight, but most
of our poop bags end up in

722
00:43:27,720 --> 00:43:31,400
landfills because we hopefully
will pick up the poop, put it in

723
00:43:31,400 --> 00:43:33,840
our outside trash.
The outside trash is picked up

724
00:43:33,840 --> 00:43:37,800
once or twice a week, taken to
wherever they process and ends

725
00:43:37,800 --> 00:43:40,920
up in a landfill, which is just
layers of layers of dark

726
00:43:41,520 --> 00:43:45,400
environments, right.
And so in her poop bag, she

727
00:43:45,720 --> 00:43:49,840
developed a, an additive that
eats the poop bag.

728
00:43:49,840 --> 00:43:52,480
It's like, I think it's kind of
like think probiotic, right?

729
00:43:52,480 --> 00:43:54,560
Like think bacteria that just
like eats it up.

730
00:43:54,560 --> 00:43:59,320
So no matter what the elements
are around it, that the fact

731
00:43:59,320 --> 00:44:03,200
that there's poop and bacteria
in there, there's a, you know,

732
00:44:03,200 --> 00:44:05,520
match made in heaven and it
starts to biodegrade.

733
00:44:05,960 --> 00:44:09,160
And some of these poop bags that
are supposedly biodegradable,

734
00:44:09,160 --> 00:44:14,080
eco friendly and green actually
last 300 years in our landfills

735
00:44:14,640 --> 00:44:20,240
and they Leech all sorts of
microplastics and chemicals into

736
00:44:20,240 --> 00:44:23,800
our ecosystem.
So you are going to the dollar

737
00:44:23,800 --> 00:44:27,040
store and being like no, I'm not
going to buy these because they

738
00:44:27,040 --> 00:44:30,080
don't say eco friendly.
I'm going to go to PetSmart and

739
00:44:30,080 --> 00:44:34,680
spend 3 times as much.
And when you really look at the

740
00:44:34,680 --> 00:44:37,800
reality of the life of that poop
bag, they're exactly the same.

741
00:44:38,720 --> 00:44:42,640
So unless you're really like
you're buying something that you

742
00:44:42,640 --> 00:44:46,240
know is truly landfill
biodegradable, landfill

743
00:44:46,240 --> 00:44:48,320
biodegradable needs to be
stated.

744
00:44:48,720 --> 00:44:51,840
And like, if you like, if you go
on Green Line pet supply, her

745
00:44:51,840 --> 00:44:55,120
website, she will show you the
whole process.

746
00:44:55,120 --> 00:44:58,080
She will show you how she came
to this conclusion.

747
00:44:58,080 --> 00:45:02,160
She will show you all of the
reasons why other poop bags

748
00:45:02,160 --> 00:45:06,160
can't actually biodegrade.
And she puts her money where her

749
00:45:06,160 --> 00:45:09,320
mouth is.
And I'm, I'm an affiliate with

750
00:45:09,320 --> 00:45:12,960
her, but mostly just because I
buy them and I keep, I use them

751
00:45:12,960 --> 00:45:18,400
for my pets and for my backyard.
But this is not sponsored or

752
00:45:18,400 --> 00:45:21,920
anything.
And I, when I had her on my

753
00:45:21,920 --> 00:45:24,880
show, I was blown away by just
like how knowledgeable she is

754
00:45:24,880 --> 00:45:27,920
about like really truly plastic.
She was, you know, we talked

755
00:45:27,920 --> 00:45:30,640
about how in, on my show, this
was years ago, she's one of my

756
00:45:30,640 --> 00:45:34,120
first guests and she talked to
me about how like she loves

757
00:45:34,120 --> 00:45:38,040
buying in bulk, but she doesn't
love Costco's packaging because

758
00:45:38,040 --> 00:45:41,000
there's so much plastic, right?
So it's like you think you're

759
00:45:41,000 --> 00:45:45,640
doing the right thing by buying
in bulk and then storing all

760
00:45:45,640 --> 00:45:49,520
this stuff in your house, but
then it's all wrapped in a huge

761
00:45:49,560 --> 00:45:52,920
thing of really thick plastic
that's going to last 300 years

762
00:45:52,920 --> 00:45:54,680
and leach into our oceans,
right?

763
00:45:54,680 --> 00:45:59,160
So like be very careful with
biodegradable, with eco friendly

764
00:45:59,160 --> 00:46:01,640
with all of those because you
end up spending more, right?

765
00:46:01,640 --> 00:46:09,640
Like you end up paying twice as
much for these green things.

766
00:46:09,640 --> 00:46:11,200
And that's what green washing
really is.

767
00:46:11,360 --> 00:46:16,000
In all of these terms, you pay
more and you get the same that

768
00:46:16,000 --> 00:46:18,960
you would have gotten if you
hadn't, if you just gotten the

769
00:46:18,960 --> 00:46:20,480
cheapest thing on the on the
shelf.

770
00:46:20,520 --> 00:46:22,320
And that, as a consumer, should
piss you off.

771
00:46:22,320 --> 00:46:25,520
It's just my language that
should really get you upset.

772
00:46:25,880 --> 00:46:31,080
Yeah, for sure.
So much of this should and

773
00:46:31,080 --> 00:46:33,040
exactly.
You should be mad.

774
00:46:35,560 --> 00:46:41,120
So made with real meat.
There's so many terms on a pet

775
00:46:41,120 --> 00:46:45,880
food label specifically that you
have to know like the

776
00:46:45,880 --> 00:46:49,960
definitions to know.
Like what percent, like dinner

777
00:46:49,960 --> 00:46:54,240
and entree.
It's like some of them are 4%,

778
00:46:54,240 --> 00:46:57,400
some of them are 25%.
It's it's it's bad.

779
00:46:58,440 --> 00:47:04,280
But made with real meat.
They do require a small

780
00:47:04,280 --> 00:47:08,960
percentage of whatever you say.
Like if you say it's with beef

781
00:47:08,960 --> 00:47:13,160
or whatever, it has to have some
beef in it but does.

782
00:47:13,320 --> 00:47:15,640
The quality of the beef matter.
Not at all.

783
00:47:15,640 --> 00:47:18,560
That's where they get you.
Because it could be like a cow

784
00:47:18,560 --> 00:47:22,200
that died of cancer, riddled
with illness, and it still

785
00:47:22,200 --> 00:47:26,320
counts as made with real beef.
And that's absolutely is where

786
00:47:26,800 --> 00:47:29,480
my blood starts boiling.
Yeah.

787
00:47:30,360 --> 00:47:34,880
And then superfood, Superfood
ingredients completely

788
00:47:34,880 --> 00:47:37,720
unregulated.
So superfood is unregulated.

789
00:47:39,680 --> 00:47:43,880
And I, I mean, we say it offhand
all the time, right?

790
00:47:43,880 --> 00:47:47,320
And, and I know a lot of brands
and people that I follow say it

791
00:47:47,320 --> 00:47:53,120
offhand all the time.
I don't know where I first heard

792
00:47:53,120 --> 00:47:56,560
it.
Probably Rodney Habib, right?

793
00:47:56,840 --> 00:47:58,440
Superfoods.
What's that superfood?

794
00:47:58,440 --> 00:48:00,840
Well.
OK, I want to anybody who's

795
00:48:01,000 --> 00:48:05,680
who's watching us live, comment
below the superfoods that, you

796
00:48:05,760 --> 00:48:08,720
know, we all know for foods.
Yeah.

797
00:48:08,760 --> 00:48:11,000
Blueberries are the first ones
that come to mind.

798
00:48:11,120 --> 00:48:13,160
Yeah.
What else?

799
00:48:13,160 --> 00:48:16,280
I mean, I think a lot of fruits
and vegetables come to mind

800
00:48:16,280 --> 00:48:16,840
first.
Avocados.

801
00:48:17,520 --> 00:48:20,360
Avocados.
Blueberries.

802
00:48:20,360 --> 00:48:24,480
Like leafy greens.
Like, yeah, any leafy greens are

803
00:48:24,480 --> 00:48:27,880
gonna have lots of.
Omega-3 like oily.

804
00:48:28,040 --> 00:48:30,800
Fish oily like sardines.
Eggs.

805
00:48:31,040 --> 00:48:35,480
Eggs are the ultimate superfood.
Yeah, mushroom, microgreens,

806
00:48:35,480 --> 00:48:36,640
berries.
Yeah, yeah.

807
00:48:36,720 --> 00:48:42,800
Yeah, but it's unregulated, so a
pet food company can say what

808
00:48:42,800 --> 00:48:44,840
they whatever they want is a
superfood.

809
00:48:45,320 --> 00:48:47,840
And The thing is too, like if
you're just, if it's a really

810
00:48:47,840 --> 00:48:53,280
low quality of whatever it is
covered in herbicide acai, yeah,

811
00:48:53,640 --> 00:48:57,720
that's a good one.
If it's a really bad quality

812
00:48:57,720 --> 00:49:00,560
covered in herbicides,
pesticides and all sorts of

813
00:49:00,560 --> 00:49:03,320
stuff, then it stops being a
super food just because at some

814
00:49:03,320 --> 00:49:06,560
point and it's in its genetic
makeup, it was a blueberry.

815
00:49:06,560 --> 00:49:09,920
Like that's the thing, right?
So it's like, are we getting a

816
00:49:09,920 --> 00:49:12,800
high quality blueberry here?
Are we just finding like, rotten

817
00:49:12,800 --> 00:49:17,120
blueberries and like,
repurposing them for, you know.

818
00:49:17,480 --> 00:49:20,640
Yeah.
So yeah, super food is is.

819
00:49:20,720 --> 00:49:23,920
I mean, it's good to know if
you're shopping for fresh foods

820
00:49:23,920 --> 00:49:25,280
what a super food is.
Like.

821
00:49:25,680 --> 00:49:28,600
I'm always so happy.
Then it becomes a super bad

822
00:49:28,600 --> 00:49:29,480
food.
Exactly.

823
00:49:30,680 --> 00:49:33,520
I'm always shopping for whatever
is a super food for my kids.

824
00:49:33,520 --> 00:49:36,960
And luckily they love avocados
and blueberries.

825
00:49:37,640 --> 00:49:39,880
Do you think I'm going to get
them to eat like sardines?

826
00:49:39,880 --> 00:49:43,840
Absolutely not.
Even I don't know, you know,

827
00:49:43,840 --> 00:49:47,960
when it's when you're shopping,
it's really good to kind of try

828
00:49:47,960 --> 00:49:50,600
to get these things, but knowing
that it's not like in a

829
00:49:50,600 --> 00:49:54,080
processed food because you can
put as many super foods into,

830
00:49:54,680 --> 00:49:58,240
you know, Lucky Charms and it's
still going to be Lucky Charms.

831
00:49:58,400 --> 00:50:00,080
And I have no hate on Lucky
Charms.

832
00:50:00,080 --> 00:50:03,840
They have their place.
I take a box of Lucky Charms to

833
00:50:03,840 --> 00:50:05,520
my sister every year when I go
to Spain.

834
00:50:06,280 --> 00:50:08,560
Because she was like a little
treat.

835
00:50:08,600 --> 00:50:12,520
Yeah, exactly.
And they're like $20 a box over

836
00:50:12,520 --> 00:50:16,760
there at the American store.
But yeah, you can put all sorts

837
00:50:16,760 --> 00:50:20,560
of super foods into poop and
it's still poop.

838
00:50:22,200 --> 00:50:28,720
Yeah, very true, very true.
So, OK, to go back to what we're

839
00:50:28,760 --> 00:50:30,600
what you were talking about.
The life cycle.

840
00:50:31,200 --> 00:50:34,400
The life cycle.
So I, and this is going to be

841
00:50:34,400 --> 00:50:38,480
controversial and I get that,
but it is completely, I mean to,

842
00:50:39,000 --> 00:50:47,400
I understand why because I spent
13-15 something like that years

843
00:50:47,400 --> 00:50:52,840
of my life between vegetarian
and vegan.

844
00:50:53,480 --> 00:51:02,200
And I did that because I bought
in to all of the marketing for I

845
00:51:02,200 --> 00:51:05,560
care more about the animals,
right?

846
00:51:05,560 --> 00:51:08,720
And I don't want and and that
still to this day is true.

847
00:51:08,720 --> 00:51:12,720
Even though I'm no longer vegan
or vegetarian, I care very much

848
00:51:12,720 --> 00:51:17,400
about the life of the animal
that I am eating, which is why I

849
00:51:17,400 --> 00:51:22,520
try very hard not to support,
you know, industrialized

850
00:51:23,080 --> 00:51:26,400
ranching and mono cropping that
like I'm sure I do.

851
00:51:26,400 --> 00:51:28,480
I live in in.
The real world.

852
00:51:29,880 --> 00:51:35,800
Right.
But the reality is when you look

853
00:51:35,800 --> 00:51:48,400
at look at the life cycle, if
you look at everything, the mono

854
00:51:48,400 --> 00:51:53,800
cropping that feeds vegans and
vegetarians because they need

855
00:51:53,800 --> 00:51:56,160
this huge abundance of plant
matter.

856
00:51:56,720 --> 00:52:01,600
The mono cropping is killing
everything in that soil,

857
00:52:02,240 --> 00:52:07,600
including the soil.
The tilling is killing all of

858
00:52:07,600 --> 00:52:11,720
the, you know, voles and moles
and rodents and everything else

859
00:52:11,720 --> 00:52:16,040
living in that soil.
The glyphosate, herbicides,

860
00:52:16,040 --> 00:52:19,040
pesticides, all of that.
It's killing our planet.

861
00:52:19,480 --> 00:52:30,080
All of us, yes.
That also leads to us, as you

862
00:52:30,080 --> 00:52:32,960
know, anybody who lives a vegan
or vegetarian lifestyle.

863
00:52:33,400 --> 00:52:38,840
Yes, you could opt for all
organic, all local farms, raise

864
00:52:38,840 --> 00:52:43,360
your own.
Sure, fine, most people are not

865
00:52:43,360 --> 00:52:47,600
doing that.
Then you get into the whole meat

866
00:52:47,600 --> 00:52:53,160
alternative, which has flopped.
I mean, I don't know if you've

867
00:52:53,160 --> 00:52:56,240
noticed in the grocery stores.
They did a good job with the

868
00:52:56,240 --> 00:52:59,600
flavor 'cause I was vegetarian
for a long time and when you

869
00:52:59,600 --> 00:53:02,960
know, Impossible Burger came out
and Beyond Burger, they taste

870
00:53:02,960 --> 00:53:03,920
good.
But when you look at the

871
00:53:03,920 --> 00:53:08,360
ingredients, you know that you
cannot sustain yourself on those

872
00:53:08,360 --> 00:53:09,160
things.
It's like.

873
00:53:09,880 --> 00:53:15,520
Ingredients are horrid.
They are full of seed oils,

874
00:53:15,960 --> 00:53:18,720
which are horrible for us.
They are.

875
00:53:19,320 --> 00:53:24,800
I mean, they're, they are
creating a sick society.

876
00:53:26,320 --> 00:53:34,800
And so yes, do I care, I care
very, very much about the

877
00:53:34,800 --> 00:53:40,120
quality of life of animals who
are being raised for food, being

878
00:53:41,000 --> 00:53:48,200
vegan or vegetarian.
You are one cow is going to feed

879
00:53:48,200 --> 00:53:52,120
one person for more than a year.
And think about all of the

880
00:53:52,160 --> 00:53:57,360
animals that we're killing in
modern cropping to create, to to

881
00:53:57,400 --> 00:54:02,720
sustain this vegan and
vegetarianism that has overtaken

882
00:54:03,000 --> 00:54:07,200
our culture for decades.
Yeah, I mean, I, I was veggie

883
00:54:07,480 --> 00:54:09,240
and vegan for a really long
time.

884
00:54:09,280 --> 00:54:12,000
I'm insulin resistant, so it's
really hard for me to do that

885
00:54:12,000 --> 00:54:15,040
ever again.
I need to focus on my animal

886
00:54:15,040 --> 00:54:17,720
proteins and that's just
genetics.

887
00:54:18,440 --> 00:54:22,560
And as much as I sometimes don't
want to eat the animal protein

888
00:54:22,560 --> 00:54:25,160
that's in front of me, I
recognize that it's the

889
00:54:25,160 --> 00:54:26,680
healthiest thing for me in my
body.

890
00:54:26,680 --> 00:54:29,640
And I, and it's funny, those I
was, I was always vegan,

891
00:54:29,640 --> 00:54:34,640
vegetarian as an adult, maybe
no, in my 30s, let's just say

892
00:54:34,640 --> 00:54:39,240
like that whole decade.
And then I did, I looked at like

893
00:54:39,240 --> 00:54:43,160
the blood type diet and I'm
supposed to be like a carnivore.

894
00:54:43,480 --> 00:54:45,080
And I'm like.
Uh oh.

895
00:54:45,120 --> 00:54:49,880
And then I realized that my
sugar spikes so easily even with

896
00:54:49,880 --> 00:54:54,400
Whole Foods that are supposed to
be low glycemic index, then I

897
00:54:54,400 --> 00:54:56,360
have to be super careful about
what I eat.

898
00:54:57,440 --> 00:55:01,480
So I'm like, yeah, I was, I was
lucky that in my 30s I didn't

899
00:55:01,480 --> 00:55:04,840
get sick from, you know, eating
so much.

900
00:55:04,920 --> 00:55:10,200
You know, legumes are really
wonderful foods, but I was like,

901
00:55:10,200 --> 00:55:14,160
that was like my only source of
nutrition.

902
00:55:15,240 --> 00:55:17,800
And Raw Pod Venture says yes,
monocropping.

903
00:55:17,800 --> 00:55:20,160
Preach.
I just had Regenerative ranchers

904
00:55:20,160 --> 00:55:23,320
on for an interview and it was
such an amazing conversation.

905
00:55:23,320 --> 00:55:26,240
I can't wait to release it,
Diane Co says.

906
00:55:26,240 --> 00:55:28,640
I used to be vegetarian but did
not feel healthy, so I went back

907
00:55:28,640 --> 00:55:30,400
to eating meat.
A lot of people have said that.

908
00:55:30,400 --> 00:55:34,240
Like I've heard, I know Miley
Cyrus has said like, she was

909
00:55:34,240 --> 00:55:37,720
like really doing poorly on it.
I know Angelina Jolie was the

910
00:55:37,720 --> 00:55:39,400
same thing.
And people get mad at them for

911
00:55:39,400 --> 00:55:40,640
saying that.
And like, I think it's a

912
00:55:40,640 --> 00:55:43,040
personal choice.
I do think some people eat too

913
00:55:43,040 --> 00:55:45,880
much meat.
I really do think that like

914
00:55:46,200 --> 00:55:50,120
sometimes I look at people who
like are having a burger and

915
00:55:50,120 --> 00:55:54,600
then they want like the, the,
the Super decadent cheese on

916
00:55:54,600 --> 00:55:57,280
there and then the bacon and
then like the this and that.

917
00:55:57,280 --> 00:55:58,920
I'm like, you could just have
the burger.

918
00:55:58,920 --> 00:56:01,840
Like the burger is perfectly
delicious as it is and that's

919
00:56:01,840 --> 00:56:04,920
your protein and it's great.
And so I do think that we are

920
00:56:04,920 --> 00:56:08,240
overdoing it, that our heart
disease rates are impacted by

921
00:56:08,240 --> 00:56:10,160
how much mostly red meat we're
eating.

922
00:56:10,960 --> 00:56:13,360
And like a lot of like the
processed meats that really

923
00:56:13,360 --> 00:56:15,280
aren't good for us.
And a lot of people will say

924
00:56:15,280 --> 00:56:18,480
like, that should probably be
eaten, eaten.

925
00:56:18,480 --> 00:56:20,120
Yeah.
Eaten sparingly doesn't mean

926
00:56:20,120 --> 00:56:21,800
that you don't have you can't
eat them, but just like

927
00:56:21,800 --> 00:56:24,920
sparingly.
But like a balanced diet is

928
00:56:24,920 --> 00:56:28,480
always the most important thing.
And balance will always, if we

929
00:56:28,480 --> 00:56:33,560
balance our lifestyle, then the
world around us becomes more

930
00:56:33,560 --> 00:56:36,040
balanced, right?
Like it's like if I am

931
00:56:36,600 --> 00:56:41,960
supporting all of these
industries that have, you know,

932
00:56:41,960 --> 00:56:45,000
that are life saving, life
giving because you know, your

933
00:56:45,040 --> 00:56:48,800
farmers are giving us life like
that's we can't live without

934
00:56:48,960 --> 00:56:51,440
them.
If I'm supporting a variety,

935
00:56:54,080 --> 00:56:57,640
then I'm doing right by myself
and the environment.

936
00:56:57,640 --> 00:57:00,120
And for the pets, it's the same
thing like if we're just feeding

937
00:57:00,120 --> 00:57:05,320
them corn, are we doing the best
thing for them or any other

938
00:57:05,320 --> 00:57:09,400
industry or, or, or
agricultural, you know, section

939
00:57:09,400 --> 00:57:12,520
sector, We're not.
And what we're doing is probably

940
00:57:12,520 --> 00:57:16,640
making our pets really sick by
giving them one thing, you know,

941
00:57:16,640 --> 00:57:18,840
60% of their diet cannot be
corn.

942
00:57:19,000 --> 00:57:22,360
And a lot of pet parents.
Unfortunately, that's the

943
00:57:22,360 --> 00:57:28,040
reality.
Well and segwaying into our

944
00:57:28,040 --> 00:57:32,840
pets.
Cats are obligate carnivores and

945
00:57:32,840 --> 00:57:36,600
there's so much back and forth
on what dogs are.

946
00:57:37,240 --> 00:57:40,000
I believe they're facultative
carnivores.

947
00:57:40,000 --> 00:57:43,040
Same.
There are some people who

948
00:57:43,040 --> 00:57:47,000
believe they're omnivores.
Either way they should not be

949
00:57:47,000 --> 00:57:51,560
eating a vegan or completely
plant based diet.

950
00:57:52,280 --> 00:58:00,440
And the people that argue know
that dogs can thrive on a plant

951
00:58:00,440 --> 00:58:05,680
based diet, I believe are cherry
picking their studies and not

952
00:58:05,680 --> 00:58:08,520
looking at what's actually
common.

953
00:58:08,520 --> 00:58:10,880
The commonalities between all of
these dogs.

954
00:58:11,320 --> 00:58:15,160
Because in different parts of
the world, humans and animals

955
00:58:15,280 --> 00:58:20,080
eat different things.
We as Americans have become so

956
00:58:20,080 --> 00:58:24,200
accustomed to being able to eat
whatever we want whenever we

957
00:58:24,200 --> 00:58:25,520
want.
We shouldn't be eating

958
00:58:25,520 --> 00:58:27,720
strawberries in the middle of
winter, right?

959
00:58:27,720 --> 00:58:33,520
But we do.
And so we have this mindset that

960
00:58:33,720 --> 00:58:38,400
everything is always available.
But that's not really how we're

961
00:58:38,400 --> 00:58:42,080
designed to live, nor how our
pets are designed to live.

962
00:58:42,240 --> 00:58:46,200
Which takes me down the whole
rabbit hole of AFCO and balance.

963
00:58:46,200 --> 00:58:55,480
And that I believe is BS.
But my point being that

964
00:58:56,480 --> 00:59:02,080
veganism, even vegetarianism I
don't believe, is sustainable

965
00:59:02,160 --> 00:59:03,760
the way we do it.
No.

966
00:59:04,040 --> 00:59:07,080
It is not good for our pets.
Let's talk about vegetarianism.

967
00:59:07,080 --> 00:59:10,120
What does it become?
It becomes a super dairy heavy

968
00:59:10,120 --> 00:59:14,520
diet, which is also and
impactful and it becomes very

969
00:59:14,840 --> 00:59:18,040
dairy is very impactful to the
animals and to the earth.

970
00:59:18,400 --> 00:59:24,040
It is not a benign, you know,
there's the factory farming for

971
00:59:24,040 --> 00:59:26,600
dairy is not benign in any way,
shape or form.

972
00:59:26,600 --> 00:59:30,520
So if you're giving up, you
know, you know, pasture raised

973
00:59:30,520 --> 00:59:35,960
chicken for your cheese all day
long, then you're not doing

974
00:59:35,960 --> 00:59:37,720
anything better for the
environment.

975
00:59:37,720 --> 00:59:40,480
So that's really important to
know that it's, it's and there's

976
00:59:40,480 --> 00:59:43,200
a lot of survivors bias, which I
think is really important to

977
00:59:43,200 --> 00:59:45,920
note.
Like you may meet somebody with

978
00:59:45,920 --> 00:59:52,120
a dog who lived to 1516 or more
that was vegetarian, vegan, one

979
00:59:52,120 --> 00:59:54,840
of the oldest dogs was a
vegetarian.

980
00:59:54,840 --> 00:59:58,280
And that dog was eating fresh
food from the farm on which it

981
00:59:58,280 --> 01:00:01,560
lived and it was getting
fermented foods and all sorts of

982
01:00:01,560 --> 01:00:04,080
delicious, wonderful things.
I mean, I want to be that dog on

983
01:00:04,080 --> 01:00:07,840
that farm like in my next life
because that dog got a lot of

984
01:00:07,840 --> 01:00:11,600
really amazing things.
Not, you know.

985
01:00:12,400 --> 01:00:15,600
Not actual like caught up
chicken, but that dog lived on a

986
01:00:15,600 --> 01:00:18,760
farm so really it could have
been eating meat that, you know,

987
01:00:18,760 --> 01:00:22,080
likely so.
Yeah, catching rodents.

988
01:00:22,560 --> 01:00:25,200
Exactly.
So like we don't know, we don't

989
01:00:25,200 --> 01:00:27,560
really know exactly what kind of
meat it was getting.

990
01:00:27,560 --> 01:00:31,280
But I, you know, I think it's
really important to know that

991
01:00:31,280 --> 01:00:36,000
every single person dog, cat is
an individual.

992
01:00:36,720 --> 01:00:40,600
And just because that one dog
did really well with, you know,

993
01:00:40,600 --> 01:00:43,600
maybe it's five last years
because I don't know anybody

994
01:00:43,600 --> 01:00:47,040
who's had like a 15 year old dog
who was always vegan or like at

995
01:00:47,040 --> 01:00:49,520
some point they ate vegan.
Like just like my dogs at some

996
01:00:49,520 --> 01:00:52,000
point ate homemade raw.
They don't anymore all the time

997
01:00:52,000 --> 01:00:53,960
for that.
But, you know, you know, the

998
01:00:53,960 --> 01:00:56,600
diets change.
And sometimes, you know, you'll

999
01:00:56,600 --> 01:00:59,120
hear somebody say, yeah, my dog
was totally vegan.

1000
01:00:59,120 --> 01:01:01,520
And that's not first, first of
all, factual.

1001
01:01:01,520 --> 01:01:04,320
Maybe it wasn't its whole life.
It wasn't vegan.

1002
01:01:04,680 --> 01:01:08,280
And it's also maybe that dog in
that environment thrived because

1003
01:01:08,280 --> 01:01:11,320
of something else, something
completely unrelated to the

1004
01:01:11,320 --> 01:01:14,320
diet.
So it's really dangerous to go

1005
01:01:14,320 --> 01:01:17,880
against the norm if you want a
vegan animal.

1006
01:01:17,880 --> 01:01:22,680
Rabbits make wonderful pets and
that's all I have to say about

1007
01:01:22,680 --> 01:01:24,640
that.
I think that that I get it.

1008
01:01:24,640 --> 01:01:26,840
I get the desire to be vegan and
vegetarian.

1009
01:01:26,840 --> 01:01:28,920
I have nothing but respect for
people who want to go that

1010
01:01:28,920 --> 01:01:30,600
route.
I did it for a really long time.

1011
01:01:30,920 --> 01:01:33,880
But to force our pets into
something that is not

1012
01:01:33,880 --> 01:01:36,680
biologically appropriate is not
OK.

1013
01:01:36,720 --> 01:01:39,680
I mean, it's like the same as my
daughter and my son.

1014
01:01:39,680 --> 01:01:42,120
They're my daughter just turned
5, my son is 7.

1015
01:01:42,560 --> 01:01:45,400
My son does not like proteins
for the most part.

1016
01:01:45,400 --> 01:01:49,840
Like if the I put chicken
Nuggets and French fries on a

1017
01:01:49,840 --> 01:01:52,800
plate, my daughter will eat the
chicken Nuggets 1st and my son

1018
01:01:52,800 --> 01:01:55,680
will eat the French fries 1st
and then I have to fight my son

1019
01:01:55,680 --> 01:01:57,720
to eat the chicken.
I don't fight my daughter to eat

1020
01:01:57,720 --> 01:01:59,000
the French fries.
I don't care.

1021
01:01:59,000 --> 01:02:01,920
I'm happy to throw them away but
I have to fight my son to eat

1022
01:02:01,920 --> 01:02:03,800
the chicken.
Can you imagine if I forced my

1023
01:02:03,800 --> 01:02:05,800
daughter to be a vegetarian or a
vegan?

1024
01:02:06,320 --> 01:02:09,840
Like that's it's not my body.
And even though I am her parent,

1025
01:02:10,280 --> 01:02:13,920
it's not my body.
And it's clear that she enjoys

1026
01:02:14,240 --> 01:02:15,360
meat.
You know how I know?

1027
01:02:15,360 --> 01:02:17,800
Because she's the reason I
started eating meat again the

1028
01:02:17,800 --> 01:02:22,120
day I delivered her.
I'm breastfeeding exclusively

1029
01:02:22,120 --> 01:02:24,720
and I could not stop craving a
Turkey sandwich.

1030
01:02:24,720 --> 01:02:27,320
And for the first two years of
her life, I had Turkey

1031
01:02:27,320 --> 01:02:30,520
sandwiches every single day.
I had not eaten meat for over 10

1032
01:02:30,520 --> 01:02:33,080
years.
So, you know, some, if you

1033
01:02:33,080 --> 01:02:36,840
really listen to the body, we
know this with ourselves.

1034
01:02:37,200 --> 01:02:40,360
And if we listen to the pets,
you're going to offer them a

1035
01:02:40,360 --> 01:02:43,520
sardine for like a strawberry.
They're going to go for the

1036
01:02:43,520 --> 01:02:45,840
sardine.
And like, that's just, that's

1037
01:02:45,840 --> 01:02:48,800
your answer right there.
And when it comes to all of

1038
01:02:48,800 --> 01:02:52,520
these words that we're talking
about and the greenwashing, it's

1039
01:02:52,520 --> 01:02:55,560
to make you lose touch with your
nature.

1040
01:02:55,600 --> 01:03:01,840
It is and your knowing and your
simplicity, like you know that

1041
01:03:01,840 --> 01:03:04,480
simple is better.
You don't need anything to tell

1042
01:03:04,480 --> 01:03:07,240
you something's holistic for you
to really know that it's going

1043
01:03:07,240 --> 01:03:12,240
to help you because it has
nutrients in it like true fresh

1044
01:03:12,240 --> 01:03:14,480
from the earth nutrients.
You don't need all this

1045
01:03:14,480 --> 01:03:18,600
marketing to guide you, but you
do need to be kind of

1046
01:03:19,600 --> 01:03:23,480
distrustful of the marketing.
Like trust yourself more than

1047
01:03:23,480 --> 01:03:25,280
the marketing.
Yeah, in my opinion.

1048
01:03:25,600 --> 01:03:28,840
Yeah, I know.
I think we get so caught up and

1049
01:03:28,840 --> 01:03:32,520
I mean it, it happens to me.
I, I have gotten better with

1050
01:03:32,560 --> 01:03:36,000
like stopping myself and I'm
like, but I still get caught up

1051
01:03:36,000 --> 01:03:37,680
in like that shiny object
syndrome.

1052
01:03:38,000 --> 01:03:42,840
And then I try to like implement
especially if I'm online, I try

1053
01:03:42,840 --> 01:03:45,040
to implement that I don't buy
anything right away.

1054
01:03:45,040 --> 01:03:47,760
I will put it in my cart and if
I still want it tomorrow, then

1055
01:03:49,240 --> 01:03:52,800
and I can look at it again
because I do and I know that I'm

1056
01:03:52,800 --> 01:03:56,800
like that.
And so I and then at the same

1057
01:03:56,800 --> 01:04:01,240
time I have brands reaching out
to me all the time with or you

1058
01:04:01,240 --> 01:04:03,560
know, showcase this product,
blah, blah, blah.

1059
01:04:03,560 --> 01:04:08,800
I have not.
I mean, in the past three years,

1060
01:04:09,160 --> 01:04:13,400
I haven't taken a single one of
them up on it because I look at

1061
01:04:13,400 --> 01:04:15,840
the product and I'm like, I
can't do that, right.

1062
01:04:16,280 --> 01:04:19,960
Exactly.
So humans and pets.

1063
01:04:20,240 --> 01:04:23,920
So I the question is about black
seed oil organic.

1064
01:04:23,920 --> 01:04:26,560
I don't see depressed from
Diane.

1065
01:04:26,560 --> 01:04:30,280
What do you think of black seed
oil organic cold pressed black

1066
01:04:30,280 --> 01:04:36,720
seed oil?
I have I have not looked into it

1067
01:04:36,720 --> 01:04:41,520
with pets though.
I imagine the same things would

1068
01:04:41,520 --> 01:04:44,880
be true.
What I have looked into so far

1069
01:04:44,880 --> 01:04:48,680
with humans is that it can be
beneficial, especially in

1070
01:04:48,680 --> 01:04:53,240
combination with other things
like for example, the oregano

1071
01:04:53,240 --> 01:04:58,720
oil that I buy is mixed with
black seed oil.

1072
01:04:58,720 --> 01:05:02,760
So I think, I mean, there are
certainly benefits, but it would

1073
01:05:02,760 --> 01:05:07,600
definitely need, I mean cold
pressed and, and organic is, is

1074
01:05:07,600 --> 01:05:12,320
the way to go with anything like
that because it doesn't

1075
01:05:12,440 --> 01:05:18,520
naturally, just like oats don't
produce milk, nuts don't produce

1076
01:05:18,640 --> 01:05:24,000
milk.
But anyway, like it's, it's a

1077
01:05:24,400 --> 01:05:26,440
whole, it's a whole, it's a
whole thing.

1078
01:05:27,360 --> 01:05:30,840
We hope you enjoyed this.
It's already a little past four,

1079
01:05:30,840 --> 01:05:35,200
so we're going to wrap it up.
But if you guys have any

1080
01:05:35,680 --> 01:05:39,200
questions, comments, concerns,
this obviously lives on both of

1081
01:05:39,200 --> 01:05:42,000
our feeds.
You can comment and continue the

1082
01:05:42,000 --> 01:05:45,680
conversation and we will see you
next Monday.

1083
01:05:45,680 --> 01:05:49,480
It is President's Day.
Oh, is it we still are we still

1084
01:05:49,480 --> 01:05:51,080
doing it?
It's President's Day.

1085
01:05:51,080 --> 01:05:53,080
I'm.
Fine with it if you are cuz

1086
01:05:53,080 --> 01:05:56,040
we're taking, we're not.
So much time off.

1087
01:05:56,240 --> 01:05:59,240
Yeah, exactly.
So I will.

1088
01:05:59,240 --> 01:06:03,320
We will see you next.
We'll see you next Monday if you

1089
01:06:03,320 --> 01:06:07,080
have any recommendations.
It is one of my sister's last

1090
01:06:07,080 --> 01:06:08,960
weekends here in the United
States.

1091
01:06:08,960 --> 01:06:11,560
She's moving back to Spain.
So if we decide to do something,

1092
01:06:11,560 --> 01:06:13,800
we'll, you know, reschedule it
for later in the week if

1093
01:06:13,800 --> 01:06:16,520
possible.
But if not, we'll see you Monday

1094
01:06:16,520 --> 01:06:20,120
at 3:00 PM Mountain Standard
Time, 2:00 PM Central.

1095
01:06:20,480 --> 01:06:23,520
And just let us know if there's
any topic you want to dig into.

1096
01:06:24,000 --> 01:06:29,360
I'd be happy to talk about, you
know, cruelty free stuff or

1097
01:06:29,360 --> 01:06:32,280
anything in the news.
I haven't really.

1098
01:06:32,280 --> 01:06:36,040
It's kind of a slow considering
our administration is.

1099
01:06:36,400 --> 01:06:37,600
Good news.
Constantly.

1100
01:06:37,600 --> 01:06:41,920
And we just had the Super Bowl.
You know, I feel like between

1101
01:06:41,920 --> 01:06:44,960
like Kendrick Lamar's
performance and the

1102
01:06:44,960 --> 01:06:47,440
administration, I've not seen
anything else on the news.

1103
01:06:47,480 --> 01:06:49,880
So if you see anything that you
want us to talk about, send it

1104
01:06:49,880 --> 01:06:51,720
over.
Yeah, yeah.

1105
01:06:51,720 --> 01:06:54,360
All right guys, y'all have a
great week and we'll see you

1106
01:06:54,360 --> 01:06:56,760
soon.
Thank you for joining us.

1107
01:06:57,360 --> 01:06:58,440
Bye.