Is Natural Pet Care Really “Alternative”? The Original Medicine Story

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Welcome back pet parent.
Today we are asking the

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question, what is alternative?
I think this is foundational to

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everything we're talking about
and sometimes really overlooked

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because we don't have a really
good grasp on history and that's

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intentional.
We are not taught things for a

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reason.
I am on a an e-mail list for a

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sed stack from a man called
Sayerji and he has spent most of

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his life studying what we
consider today to be alternative

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medicine.
Not because it's alternative,

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actually, it's because his
father got really sick and the

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traditional Western medicine was
not helping.

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And they found together a long
time ago that alternative was

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always the original.
And that's what this piece is

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called.
So I know not everybody is, you

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know, subscribed to his sub
stack.

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And I've been holding on to this
for just a little while

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wondering what to do with it.
And I feel like reading it to

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you is going to be the most
benefit that could come from it.

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So it's called, they called it
alternative.

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Welcome to the Pet Parenting
Reset podcast.

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If you're new here, my name is
Jess and this is a space where

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we talk about all things health,
span and quality of life for

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your pets and you too.
I'm so excited that you're here.

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Let's dive in.
Oh, it's called, they called it

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alternative.
It was always the original, from

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the 1899 Mark Manual to a 1932
pharmacist SNAP.

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The historical record is
unambiguous.

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Natural medicine was displaced
not because it failed, but

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because it couldn't be owned.
Let's begin with a question that

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should unsettle anyone who has
ever been told that natural

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medicine is alternative.
Alternative to what exactly?

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Not to not the medicine of 1899?
Not to the medicine of 1932?

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Not, in fact, to any era of
medicine prior to the mid 20th

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century, when illegal and
commercial infrastructure was

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deliberately built to ensure
that the only substances

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recognized as drugs would be
those that could be patented,

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manufactured at scale, and sold
for profit.

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Before that infrastructure
existed.

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The original medicine was plant
medicine, and the documentation

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proving it is hiding in plain
sight the 1899 Merck Manual

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where it all began.
The Merck Manual is the oldest

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continuously published English
language medical textbook and by

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most measures the best selling
medical textbook in the world.

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Its first edition, published in
New York in 1899 by George Mark,

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founder of what would become of
$43 billion pharmaceutical

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empire, was not a catalog of
synthetic drugs, it was a

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compendium of natural ones.
The Manual drew from the materia

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medica tradition the full body
of accumulated knowledge about

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the therapeutic properties of
substances used for healing.

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In 1899, that tradition was
still largely intact.

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The remedies it recommended
included arnica, papain, cod

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liver oil, valerian, camphor,
myrrh, and beef tea.

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It recommended dried ovaries of
cow for hormonal conditions.

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It recommended papaya enzyme for
digestion.

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And it recommended cannabis
indica extensively for a

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striking range of conditions.
Cannabis indica is listed in the

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1899 Merck Manual, and this is a
partial list.

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Hematuria, which is blood in the
urine.

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Bright's disease, which is
kidney inflammation, chronic

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bronchitis, cholera, climateric
disorders, coughs, delirium,

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nocturnal delirium and softening
of the brain, paralysis of the

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bladder from spinal disease.
Corns and 52 additional

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indications.
Cannabis appears 62 times in the

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1899 mark Manual.
Not as curiosity as medicine.

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Prescribed by physicians,
dispensed by pharmacists,

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accepted as standard of care.
The manual promised physicians a

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complete, ready reference book
covering the entire eligible

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materia medica, and that materia
medica was overwhelmingly

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natural.
It would not be until 19 O six

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with the Pure Food and Drug Act
that the regulatory scaffolding

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for pharmaceutical medicine
would begin to be erected.

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In 1899, the age of the patent
drug had not yet arrived, and

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medicine looked entirely
different.

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Amazingly, you can access the
entire manual here for free on

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Gutenberg Press, and I will make
sure to link both this article

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as well as that link to the
manual in the show notes for

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you.
The 1932 Pharmacist Map, the

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last document of a world before
the takeover.

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For three more decades after the
1899 manual, natural medicine

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held its ground.
Then, in 1932, the American

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pharmacy profession published
something extraordinary, a large

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format map of the medicinal
plants in common use by

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pharmacists and the public.
Cannabis, Lobellia.

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Golden Seal.
Kaskara echinacea, Dozens of

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botanicals mapped
geographically, distributed

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publicly under the heading The
Service of Pharmacy.

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Few people realize the extent to
which plants and minerals enter

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into the practice of pharmacy
and how vital they are to the

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maintenance of the public
health.

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It has been stated that upwards
of 70% of all medicines employed

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are plant products.
That is a quote from the

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Pharmacist map published in 1932
called The Service of Pharmacy

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70%.
At the threshold of the

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synthetic drug era, the pharmacy
profession was still formally

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and publicly affirming that the
majority of medicine came from

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the earth.
This was not a fringe position.

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This was the mainstream
consensus, printed and

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distributed as a public
education document.

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And then within a generation, it
was gone.

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What actually happened and why?
The displacement of natural

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medicine from the center of
healthcare was not the result of

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scientific failure.
It was the result of a

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structural transformation and
how medicine was regulated,

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funded and rewarded.
The logic is simple and its

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consequences have been enormous.
A patent gives its holder the

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exclusive right to profit from
an invention for 20 years.

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A natural substance, a plant, a
mineral, a food compound cannot

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by definition be patented in its
natural form.

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Therefore, no pharmaceutical
company can recoup the billion

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dollar investment required to
run clinical trials on something

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any farmer could grow.
Therefore, those trials are

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never funded.
Therefore, the evidence base

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that regulators require for
official recognition never

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accumulates, not because the
substance doesn't work, but

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because the system was built to
ensure it would never be proven

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to work within the terms the
system accepts.

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This is regulatory capture
operating at civil

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civilizational scale, and the
1899 Mark Manual and the 1932

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Pharmacist Map are the receipts
key data. 63% of all drugs

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approved since 8/19/81 were
derived from or inspired by

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natural products.
Cannabis indica listed as

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medicine 62 times in the 1899
Mark Manual. 154 of 155 anti

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cancer drugs developed since the
1940s have natural product

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origins.
Consider that last number

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carefully.
Of the 155 anti cancer drugs

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developed since the 1940s, only
one had absolutely no

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relationship to a natural
chemical compound.

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The Pharmaceutical industry did
not abandon nature.

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It learned to extract nature's
intelligence, modify it enough

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to patent, and then systemically
delegitimize the original

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cannabis.
As the most vivid case study, no

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single plant illustrates the
trajectory more starkly than

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cannabis listed without
controversy in the 1899 Mark

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Manual across 62 indications
mapped without controversy as a

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standard pharmacist's remedy in
1932.

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Then, within five years of that
MAPS publication, the Marijuana

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Act Tax Act of 1937 began its
criminalization.

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Hundreds of thousands of
Americans would eventually be

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incarcerated simply for
possessing a plant that was

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within the lifetime of their
grandparents on the pharmacist's

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shelf.
The science did not change.

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The plant did not change.
The politics and economics

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changed and the law followed.
In fact, there has been

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extraordinary accumulation of
peer reviewed research on

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cannabis and the therapeutic
role of cannabinoids in human

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health, as evidenced by the 1229
studies on our database alone.

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Dive deeper into that
evidentiary body here which is

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on Green Med Info.
The evidence never stopped

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accumulating.
Here is what the natural

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medicine is alternative
narrative most needs you to

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forget.
The research base supporting

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natural healing is vast, active,
and growing.

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It was not abandoned.
It was not disproven.

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It was simply defunded at the
clinical trial level while

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accumulating quietly in the peer
reviewed literature for decades.

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The Green Med Info database now
indexes over 1700 natural

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substances with documented
therapeutic properties across

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more than 3000 health
conditions, all drawn from the

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published peer reviewed
scientific literature.

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The problem is not a lack of
evidence.

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The problem is a system designed
to ensure that evidence cannot

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be converted into official
recognition without a patent

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attached to it.
As early as the turn of the 20th

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century, Merck himself
understood that natural medicine

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was the foundation.
What his successors built on top

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of that foundation, and what
they spent a century trying to

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bury beneath it, is the story of
modern medicine.

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Natural medicine is not
alternative.

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It is original.
The 1899 Marc manual knew it.

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The 1932 pharmacist map knew it.
The peer reviewed literature

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knows it.
The only entity that has ever

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insisted otherwise is the one
with a financial interest in you

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not knowing.
The research doesn't stop here.

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What you've read in this piece
represents a single thread

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pulled from a tapestry 20 years
in the making.

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Greenmedinfo.com was built on a
simple conviction that the peer

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reviewed literature contains
answers with the mainstream that

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the mainstream medical system
has no financial incentive to

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amplify.
Over 2 decades we have indexed

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thousands of studies on hundreds
of natural compounds, building

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what is now the world's largest
Open Access natural health

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database used by physicians,
researchers and sovereign

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individuals in every corner of
the world.

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When you join Green Med info
community, you green full access

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blah blah blah blah.
I'm going to link this Substack

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post in the show notes for you
so that you can look at any of

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that.
I'm not here to promote the

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membership for Green Med Info.
What I really wanted to get

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across to you today is exactly
what was laid out that plants

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are the original medicine.
And it truly is only financial

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interest that keeps us from
knowing that, that that keeps us

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from from remembering that
because the materia medica, the

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the Mark Manual from 1899 is
available to you again, I will

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have that LinkedIn, the show
notes for you.

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It is not that modern medicine
created something better.

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It is that modern medicine wants
to profit off of what they're

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giving us, and they can't do
that with plants.

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With the natural medicine, they
can't do it.

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And I know this is something
that we have talked about so

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many times.
The reason why this I think hit

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me so hard is when I was
speaking in February at the

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Texas Pet Sitters Conference, I
had a lady come up to me after I

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spoke and she said, do you
really believe that like real

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food is actually beneficial for
dogs?

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Do we?
How do we know that?

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Where is that anywhere?
And my mind was blown not in the

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fact that she has questions,
please ask all the questions you

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have, but that she is so
indoctrinated to whatever it is,

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whether there is veterinarians
telling her, which is just big

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pet food company telling the
veterinarians that they're the

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only ones that know how to feed
these animals.

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That is just like we have our
heads under our rock, heads in,

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under in the sand.
What is that word term?

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I don't know.
We have our heads in the sand if

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we don't at least question.
Well of course real food would

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be better right?
Like the idea that a pill is

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better than a plant that you
know, ultra processed food like

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substances is better than real
food.

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Like where do we get?
How have we become so

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indoctrinated to not even be
able to question that?

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And I'm not saying that that
this lady has done anything

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wrong in her life.
She is believing the people that

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she thinks knows the best to
tell her to take care of her

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animals.
I'm questioning what we built as

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a society.
You know, I'm not anti

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capitalism by any means, but
this what the pharmaceutical

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companies have done, what the
big pet food companies have

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done, what APCO has done is so
damaging to us.

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And the idea that we can't even
ask a question is absurd to me,

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which is why I decided that I
was just going to read this

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Substack article to you.
I, I really think it gets the

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point across that, you know, it
was less than 100 years ago that

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we still knew, we still knew
that the earth provided and

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we're, we're coming up on that
100 year mark, but I really hope

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we can gain some more ground
remembering that the earth

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provides before we hit that 100
year mark.

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And anything I can do to help
push that forward, I am so

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grateful to be able to.
So with that, this was a short

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and sweet episode.
I hope it is beneficial to you.

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I hope you share it with
somebody who needs to hear it.

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And I hope that you walk away
knowing that the earth provides

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and, but we just have to
remember that.

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So with that, I'm going to one
say, please check out Wild

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Wellness Pet.
Of course, this is a very, very

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00:18:01,920 --> 00:18:08,000
meticulously selected curated
apothecary of items for your

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pets that there is not a single
thing on this website that I

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would not give my pets that I
would not use for my pets.

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And I hope that means something
to somebody other than me.

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Check it out for what is there.
If there is something that you

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wish were there to better round
out your shopping experience,

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00:18:29,280 --> 00:18:30,800
send me a message and let me
know.

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00:18:31,360 --> 00:18:36,640
The goal eventually is to get it
to where it's a we know one stop

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00:18:36,840 --> 00:18:41,360
shop for you because we are
unfortunately at a place where

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we're buying 20 different things
from 20 different places and

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that can be difficult.
So please give your pet some

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00:18:49,120 --> 00:18:53,160
extra life from me today and I
will talk to you again next

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week.
Before you go, if today's

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episode got you thinking about
what's really going on beneath

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the surface for your pet, don't
forget to check out Wild

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Wellness pet.com.
You'll find the Wild Wellness

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00:19:06,760 --> 00:19:10,480
Bioenergetic Test to help
uncover hidden stressors, plus a

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00:19:10,480 --> 00:19:14,760
curated apothecary of holistic
remedies to support true root

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cause healing.
Visit wildwellnesspet.com to

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00:19:17,760 --> 00:19:21,360
start building a calmer, more
vibrant pet from the inside out.