Clayton Payne is a pet-industry strategist, product developer, and podcast host with over three decades of hands-on experience across pet nutrition, manufacturing, distribution, and regulatory compliance.

He works at the intersection of science, ethics, and commercial reality, advising and representing brands across the UK, EU, and U.S. markets—particularly in supplements, functional nutrition, and novel ingredients. Clayton is known for cutting through marketing noise and challenging industry assumptions around ingredient quality, processing, and transparency.

With a background that spans both frontline manufacturing and high-level strategy, his focus is on helping pet parents and professionals alike understand what actually matters when it comes to feeding and caring for animals—without fear-based messaging, trends, or hype.