Sally Williams is the Founder and President of Mission Meow, established in 2022 to support small, feline-focused nonprofits through impactful grants. Mission Meow helps these organizations bring their visions to life and create lasting change for cats in need.
Previously, Sally founded and led The Brodie Fund, a national nonprofit dedicated to funding cancer treatments for companion animals, serving as its director for eight years.

A lifelong animal lover and retired cat behavior consultant, Sally was a member of both the Pet Professional Guild and the International Association of Animal Behavior Consultants (IAABC). She is also a certified Animal Reiki Practitioner and member of the Shelter Animal Reiki Association. Sally is also a passionate public speaker, animal advocate, and member of 1 United Paw. She currently shares her home with The Cattastic Trio: West, Henry, and Desmond.