Indie Pet vs Big Box: What Happens to Your Favorite Brands? with Toni Unleashed

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Welcome back, pet parent.
Today's episode is going to be a

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fun one.
No matter if you are a pet

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parent or if you're in the
industry or wherever you're

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coming from, if you have pets,
this is going to be a super fun

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episode to listen to.
Tony Schlasky is back on the

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podcast with me.
We're doing a swap because this

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is about Omni channel sellers,
brands selling both in Indy pet

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on their website, often times in
big box stores, lots of

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different places, third party
sellers, Amazon, TikTok, all the

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places and how that not only
effects their brand, how it

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affects sales through all of
these channels, but also how it

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affects you as a pet parent
looking to do better for your

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pet.
We're also going to talk about

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global.
We're going to talk about how

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that plays into Super Zoo, which
I'm so looking forward to this

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year.
And just a little bit about us

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and the things that we see and
notice in the pet space.

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Super fun conversation.
I can't wait for you to hear it.

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So here we go.
Welcome to the Pet Parenting

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Reset podcast.
If you're new here, my name is

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Jess and this is a space where
we talk about all things health,

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span, and quality of life for
your pets and you too.

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I'm so excited that you're here.
Let's dive in.

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So Tony, how the heck are you?
First of all, I'm so excited to

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have you.
I'm good, good.

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We were kind of riffing a little
bit before we hit record.

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But the reason that I asked you
back on was because of an

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article that came out in this
Pets Plus magazine.

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And I think this is this is both
a good topic for it's it's a

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good topic for industry, it's a
good topic for indie pet store

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owners and staff.
It's also a good, in my opinion,

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a good topic to talk to pet
parents about.

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So I think this kind of covers
pretty much anybody that would

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be listening to either one of
our shows.

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I agree.
And I think we both have a

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combination of all of those
listeners, right?

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Yes, I think so.
And what's really so the the

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topic is brands that are Omni
channel, meaning that they are

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selling in Indy pet stores,
they're selling on their own

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website, they're probably
selling on 3rd party sites as

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well.
So when we think of, you know,

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Chewy or Amazon, TikTok even,
and then some of them might also

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be in big box stores.
So it's a it's a pretty big

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topic, quite honestly.
And one of the interesting, one

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of the things that made it even
more interesting for me, even

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though I'm very much into
promoting indie pet stores.

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I think it's, it's something
that we just in in our little

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like sub niche.
I think we need to be promoting

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this as much as possible and we
can get into the reasons why.

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But, and you may not know this,
I actually recently started an

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online store.
Oh, just in re progression of

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everything that I'm doing.
I don't carry a whole lot of

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things.
It started for me and I'll just

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this.
So this is kind of back story

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for you so that we can move
forward in the conversation.

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It started for me with just my
own personal like clients that I

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have working with health
coaching and nutrition

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consultations and the things
that I'm recommending to them.

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I'm sending them to 10 different
websites to buy them.

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You know, my, my first, the
first thing I always tell them

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is if you can get it locally,
get it locally.

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But not everything is available
to them locally.

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And some people don't have any
idea if there's an indie pet

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store, I'll let you.
I, I will go so far as to, you

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know, go on a brand's website,
go to their store locator and

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see if there is anything around
my client within 100 miles.

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And a lot of times there isn't,
which is sad.

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Yeah.
So that's where it started is

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like I, I get frustrated, I'm
sure people, my clients get

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frustrated with me sending them
to 10 different websites.

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So I'm trying to put everything
kind of in one place as much as

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I can in one place for them.
So it's really only things that

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I, I tend to recommend a lot.
So it's a pretty small

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selection, but that's the back
story for me.

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The again, the bigger story is
how brands handle selling in so

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many different places.
And I'm sure you have a lot to

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say about this, so I'm going to
let you start.

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Yeah, it's, it's a really hot
topic for so many.

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The Indies are just super
frustrated because they feel

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like it's a stab in the back.
You know, we've we build these

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brands up and then they go Omni
channel.

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And so, you know, I think we're
at a point that it's it's just

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part of life and it's not going
to go away.

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And yeah, from an Indies from an
independent pet store

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standpoint.
So before COVID we had a lot of

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in store seminars and activities
and happy out yappy hours, you

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know, where which people loved
and we brought people into the

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store.
I always did seminars and then

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COVID hit and everybody got away
from that because we had to.

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So we have to as independent pet
stores, we have to get back to

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that to give customers a reason,
pet parents a reason to come

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back into the store.
So we have to up our game from

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the education standpoint, we
really do.

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Because these brands, I, you
know, there's, there's some new

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ones coming on the market, but
very few.

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And I, I just think we have to
accept it.

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You know, when it first started
happening, there were so many

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stories of Indies like, you
know, pissed off and just

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dropping the food immediately
and all of these things.

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And Jess, I, I never did, I
never took that approach

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because, you know, pets need
time to adjust to foods, whether

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it's an intolerance or whatever.
So I never did that sort of

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thing.
I kind of just educated the

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customers, put signs up and
said, hey, this is what's going

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on if you want to switch this
blah, blah, blah.

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Same with same with buyouts,
like you know, if a company

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sells to somebody else.
So it's tough, it's tough, but

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but there are brands that are
going Omni channel that are

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doing things to support Indies.
Yeah, well, and that is exactly

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what you said is why I try to
push people to Indy pet stores

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so much because that education
piece is critical.

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Like somebody who has who's
walking into a big box store.

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Granted, some big box stores try
to have somebody and in house

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that knows something.
I don't personally think that

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they they know what they should
know.

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But walking up to let's say, you
know, Petco or PetSmart put in a

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huge freezer section, average
pet parent walking in is just

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going to look at that and be so
overwhelmed.

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They're not going to have any
idea what the difference in this

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brand versus that brand versus
the next brand.

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And it is so confusing.
I get it.

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It was insanely confusing.
And without that education

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piece, without that, not just
the education piece, but

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actually people there that get
to know you, that get to know

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your pets, that get to know, you
know, oh, you know, so and so

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has a little Yorkie and their
spring in the spring and then

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the fall, their allergies are
really bad.

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So we want to make some pivots.
And like, that's the piece that

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is missing for so many people,
which is going to get me to

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another point that I would love
to share closer to the end of

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this episode and something that
I think would be really, really

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great for any pet stores to do.
But it it really is that like

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that piece that we're missing.
I think a lot of millennials are

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there to where like a lot of
millennials specifically are

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looking at the world and looking
at society and they're going, I

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don't want this anymore.
I want the Doctor Who I see

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every single time that knows me,
that knows my kids, that knows

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that I there is no, you know,
there's no way I'm going to take

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that pharmaceutical.
You know what I mean?

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Like people want that again,
they want off grid, they want to

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be disconnected, they want off
social media.

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They, and I think Gen.
Z is kind of in a similar boat,

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except they're still really,
really attached to the tech and

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social media.
But I also think they're

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rebelling.
And so I think there's a huge

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opportunity in front of people
with Gen.

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Z.
It's fresh.

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It's a frustrating 1 though.
Yeah, so I do, I do.

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I agree with you.
I think we're moving the needle.

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And every dollar is a vote,
right?

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So.
And I don't care how many brands

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go into PetSmart and Petco and
whatever.

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They can't sell raw, they can't
sell supplements, they can't

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have somebody on staff.
And I have a video, a recent

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video of me in PetSmart.
I didn't post it yet.

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I was in there for 20 minutes
and I am recording for 20

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minutes.
So, you know, they can't even

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greet people, let alone talk to
them about food and supplements.

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So and I just, I just don't see
that happening.

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But I think that maybe a
positive is, and I, I talked

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about this to a few people at
global is and this is what

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manufacturers always tell us.
And at first, you know,

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retailers are like, well, that's
just a bunch of bullshit.

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You're just, you know, trying to
make me happy and all that kind

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of stuff.
But it does kind of build brand

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recognition.
So if a, if a customer does for

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some reason start to buy
something in PetSmart or Petco,

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and then they come into an indie
pet store and they see the same

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thing whether it's a treat or
whatever, and their dog or cat

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absolutely love that treat.
Them grabbing that and buying it

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into in an independent pet store
cost cost me no payroll dollars

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because I didn't have to explain
why that treat was a good treat

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for their pet.
You know what?

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You know what I mean?
Like does that make sense?

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Yeah, well, and I'm, I was
thinking through, I read like,

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you know, in the in the article,
it listed a bunch of different

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brands and what different indie
pet store owner staff said about

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these brands and why they were
doing a really good job still

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supporting Indie Pet.
One of them said that, you know,

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there was there was a brand and
I don't know, I'm, I'm fine

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talking about brands.
I don't know about you.

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I.
Don't care.

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I think it was a pup above,
which is honestly not my

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favorite.
I don't generally recommend it,

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but they, I guess we're doing an
online marketing thing where

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they were having people go into
the indie pet store to get like

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free samples and that was really
frustrating.

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Indie Pet and somebody reached
out to the company and they kind

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of changed the online marketing
to be a little stronger and

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talking about actually buying
the product from the Indy pet

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stores.
So for me that's, that's still

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not amazing.
Like you, you had to be told

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that you know this was going to
hurt.

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You're, you're wasting our time,
our payroll dollars to have

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people come in to get free stuff
from me, from us on your behalf,

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right?
Like that.

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That's kind of frustrating.
I can imagine.

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I don't, I have never worked in
an indie pet store.

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I have done like events at indie
pet stores and I know like I've

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been like, absolutely.
There is no way I could never do

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this.
I do not have the temperament

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for this.
I just don't.

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But yeah, that would be very,
very frustrating.

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I think across all of the
brands, the thing that I saw

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more people talk about than
anything else were the loyalty.

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Yeah, like the Astro loyalty.
Yeah, and I think that's that's

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probably at the top of the list
of everything that was listed.

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But if, if Astro, when Astro
first came on, I was like, oh

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boy, genius process, genius
company to develop because

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they're making money on both
ends.

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But for an independent pet
store, you have to be on Astro.

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You just have to be.
So manufacturers that are

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available on Omni channel, you
earn frequent buyers when you

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shop Indies.
So in other words, it's by X you

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get one free.
They also it's also a great

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platform to run monthly sales.
They have that that's not

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available in Omni channel.
And also Neighborhood Pet Store

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Day, which is an indie pet
creation, is the third Saturday

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of every September.
And Astro has created like a

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whole separate farm for
Neighborhood Pet Store Day.

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So manufacturers can dump sales
into that Neighborhood Pet Store

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Day.
And I don't know if you realize

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this, but Neighborhood Pet Store
Day has grown so much for

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retailers that it's actually
higher volume than Small

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Business Saturday.
So which is the Saturday it's

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giving?
Because you're, I mean, well,

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yeah, because Black Friday
originally was like the point in

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the year where.
Yeah.

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Companies would actually start
making a profit for the year,

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which is sad.
Like that's very late in the

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year.
That's sad.

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But that sounds like that you
you might actually be doing that

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earlier in the year because of
Neighborhood Pet Store Day.

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So we definitely, I would say
across the board, yes, retailers

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would see it earlier in the
year, but you know, the Astro

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loyalty, God, I started loyalty
programs and we literally had a

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card file for every
manufacturer.

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We'd have 15 card files on the
on the cash wrap.

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It was crazy.
So Astro was, you know, is a

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saving grace for Indies.
It really is.

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So what are some of the things
that it are their brands that

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you think are still doing Omni
channel that are really are they

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are doing everything they
possibly can for Indy pet, Do

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you think that's possible?
Do you think there are brands

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that are doing that?
And if so, how do you like

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00:16:33,720 --> 00:16:35,760
what's that differentiation that
you see?

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Yeah, I, I think the ones that
are on Astro number one is the

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main thing #2 is in store
support.

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So reps coming in, checking with
store managers, checking with

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the pet store owners.
What can I do for you?

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00:16:53,040 --> 00:16:56,280
How are sales analyzing those
sales you've dipped here?

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00:16:56,280 --> 00:16:58,800
How can I help when they have
events?

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These reps should be at the
events as much as possible.

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I mean, I know they have
territories and can't be

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everywhere at the same time, but
they need to be at in store

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events, whether it's adoption
events or whatever.

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You know, my Florida store and
this is another way to get

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people into the stores, is we
have a Kitty condo and we found

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a, we have a local rescue that
we work with.

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She primarily just does cats and
small dogs, but we have a cat in

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our Kitty condo all the time and
we average 2 adoptions a month.

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So that's and that's people love
to come in and they sometimes

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they come in just to see the cat
that's there.

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And they don't always buy
something, but their regular

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customers, they know, you know,
we're known for it.

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We're partnered with a great
rescue.

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So anyhow, I got off topic, but
how manufacturers can also is

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map pricing and making sure that
customers if they are choosing

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to shop online because it is a
convenience.

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We all do it.
We all have crazy times in our

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lives.
Yes, we want to always depend

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indeed.
I mean, I like to support my any

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small shop.
You know, I have a local shoe

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store that I love to go to the
local farm that I love to go to,

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but life gets crazy.
So sometimes we do have to shop

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online and that's a convenience.
Convenience.

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00:18:26,960 --> 00:18:34,640
So we should have to pay more
online and we do ultimately.

278
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I mean, if you're it's a
convenience.

279
00:18:38,800 --> 00:18:41,440
Yeah, it.
Is when it comes to raw?

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Go ahead.
No, I, you're right.

281
00:18:45,760 --> 00:18:48,600
I mean, it is a convenience.
It's frustrating.

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I think Amazon ruined a lot of
people.

283
00:18:51,640 --> 00:18:55,640
And I know a lot of people are
kind of disillusioned with

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00:18:55,640 --> 00:18:59,360
Amazon anymore because all of
those things we came to rely on

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00:18:59,360 --> 00:19:03,520
are not happening any longer.
I mean, even for me, you know,

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00:19:03,520 --> 00:19:07,720
I, I ordered something on Amazon
the other day literally because

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00:19:07,720 --> 00:19:10,000
I needed it to show up in
Indiana.

288
00:19:10,520 --> 00:19:15,840
Like it wasn't I'm in Virginia.
I needed something to show up in

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00:19:15,840 --> 00:19:18,240
Indiana.
So it made sense for me to buy

290
00:19:18,240 --> 00:19:23,040
something online.
And I could have gotten honestly

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00:19:23,040 --> 00:19:26,880
the same price at Best Buy as as
I did on Amazon.

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00:19:26,880 --> 00:19:32,960
But I have this like mentality
that we, I think we all have now

293
00:19:32,960 --> 00:19:35,920
that, oh, if something goes
wrong, Amazon is just going to

294
00:19:35,920 --> 00:19:39,040
make it right, right.
So people will choose Amazon

295
00:19:39,040 --> 00:19:42,080
over, over other retailers for
that reason.

296
00:19:42,680 --> 00:19:45,120
But it was supposed to get there
on a Saturday.

297
00:19:45,520 --> 00:19:47,200
By Monday, it still wasn't
there.

298
00:19:48,040 --> 00:19:52,200
And I'm like, why am I doing
like I have again, I have no

299
00:19:52,200 --> 00:19:56,160
guarantees of delivery if I'm
buying from Best Buy or another

300
00:19:56,400 --> 00:20:00,280
retailer either.
But it's like everybody, I

301
00:20:00,280 --> 00:20:03,840
think, is starting to become
very disillusioned with Amazon,

302
00:20:03,840 --> 00:20:06,440
and I think probably a good
thing, too.

303
00:20:07,040 --> 00:20:11,080
Yeah, and same with Chewy,
because if you're on a food auto

304
00:20:11,080 --> 00:20:15,760
ship and they run out of your
food or there's something in

305
00:20:15,760 --> 00:20:19,480
that Channel between the Chewy
warehouse, Amazon warehouse, and

306
00:20:19,480 --> 00:20:25,000
your house, which weather
transportation, there's only so

307
00:20:25,000 --> 00:20:29,000
much we can control.
You're in full panic mode.

308
00:20:29,000 --> 00:20:31,880
And first of all, nobody should
be on auto ship because you're

309
00:20:31,880 --> 00:20:37,040
getting the same food and Chewy
does not have it in their

310
00:20:37,320 --> 00:20:39,520
rotation to rotate your
proteins.

311
00:20:39,680 --> 00:20:43,560
So anybody on auto ship should
just stop.

312
00:20:43,600 --> 00:20:45,240
I don't care how convenient it
is.

313
00:20:45,240 --> 00:20:46,800
I don't care how much money
you're saving.

314
00:20:46,800 --> 00:20:49,000
You're not rotating foods.
You and I are.

315
00:20:49,200 --> 00:20:53,800
I know like in the same camp on
that.

316
00:20:54,000 --> 00:20:59,160
And another thing I like to
mention is, which I think a lot

317
00:20:59,160 --> 00:21:06,160
of people don't realize is when
we're only shopping online, we

318
00:21:06,160 --> 00:21:14,680
are only being shown what the
algorithm is bringing, what the

319
00:21:14,680 --> 00:21:19,360
data, what the cookies on your
websites are pulling.

320
00:21:19,640 --> 00:21:24,400
So you are only going to be
exposed to certain things and

321
00:21:24,400 --> 00:21:28,120
there's a whole world of other
things that you're never going

322
00:21:28,120 --> 00:21:31,880
to be exposed to.
And I think that's a really bad

323
00:21:31,880 --> 00:21:38,160
thing because that just
continues to channel consumers

324
00:21:38,520 --> 00:21:41,560
and dollars into the same
buckets.

325
00:21:42,000 --> 00:21:44,440
And that's not a good thing.
We need diversity.

326
00:21:45,040 --> 00:21:48,800
So that's another reason why
it's so important to go to

327
00:21:48,800 --> 00:21:52,680
independent pet stores because
you're going to see brands that

328
00:21:52,680 --> 00:21:57,560
aren't online.
I just met lovely people that do

329
00:21:57,760 --> 00:22:01,920
a beautiful, I mean, it's just
lamb long, but it's beautiful

330
00:22:02,240 --> 00:22:05,640
New Zealand lamb long.
Just it smells good.

331
00:22:05,760 --> 00:22:09,640
Like you can tell it's crap.
I don't even believe that.

332
00:22:10,800 --> 00:22:13,240
I swear to God, it literally
smells good.

333
00:22:13,320 --> 00:22:17,440
It's beautiful.
And they were so people and knew

334
00:22:17,440 --> 00:22:23,040
it was their first global.
So Biebs is the name of it.

335
00:22:23,040 --> 00:22:27,880
But anyhow, I just, you know,
that makes me nervous.

336
00:22:27,920 --> 00:22:31,600
And I believe in free enterprise
and we're in a in a world of

337
00:22:31,600 --> 00:22:36,400
freedom, or we should be, but we
can't put all of our money into

338
00:22:36,400 --> 00:22:39,080
the same place.
We just can't.

339
00:22:40,080 --> 00:22:45,480
Yeah, well, in that same vein, I
don't remember which states have

340
00:22:45,480 --> 00:22:48,960
done this, but I think 2 states
have now made it illegal.

341
00:22:49,200 --> 00:22:50,600
I don't know if you've noticed
this.

342
00:22:50,600 --> 00:22:54,680
I almost never like for years I
didn't go into a Walmart when I

343
00:22:54,680 --> 00:22:57,840
moved back to Virginia.
There's just nothing here.

344
00:22:57,840 --> 00:23:01,400
I have found myself in a Walmart
twice in the past few months and

345
00:23:01,400 --> 00:23:04,800
both times I have regretted it.
But one of the things that I

346
00:23:04,800 --> 00:23:09,120
have noticed is that there are
items that do not have price

347
00:23:09,120 --> 00:23:14,800
tags on them anymore.
And grocery stores have started

348
00:23:14,800 --> 00:23:18,840
doing this too.
And I saw some, I wish I could

349
00:23:18,840 --> 00:23:23,400
remember what states they were,
but two states have already made

350
00:23:23,400 --> 00:23:26,640
it illegal.
But what they're doing is they

351
00:23:26,640 --> 00:23:30,680
are, they're intentionally not
putting prices on things because

352
00:23:30,680 --> 00:23:35,520
they are charging you based on
how much the whatever algorithm,

353
00:23:35,520 --> 00:23:41,040
based on your shopping habits,
what they think you are willing

354
00:23:41,040 --> 00:23:43,960
to pay for that item.
So the person behind me might

355
00:23:43,960 --> 00:23:46,720
pay $10.00 for it, I might pay
$12.00 for it.

356
00:23:47,560 --> 00:23:52,120
And so stores are already doing
this and it's going to be, it's

357
00:23:52,160 --> 00:23:55,360
a lot easier to do online.
I have seen Amazon do this.

358
00:23:55,360 --> 00:23:59,080
I have seen the exact same
product from the exact same

359
00:23:59,280 --> 00:24:03,280
seller shown to me at two
different prices and then I have

360
00:24:03,280 --> 00:24:08,040
had like a friend look up the
same item on Amazon and he's

361
00:24:08,040 --> 00:24:09,440
getting a totally different
price.

362
00:24:10,200 --> 00:24:13,040
So they're already doing these
things.

363
00:24:13,160 --> 00:24:16,360
Yes, it is based on what they
think you are willing to pay for

364
00:24:16,360 --> 00:24:19,600
that item.
That's terrifying.

365
00:24:20,160 --> 00:24:23,400
Isn't it terrifying?
And you're like literally just

366
00:24:23,400 --> 00:24:25,480
walking into a Walmart?
They're doing this to you

367
00:24:25,480 --> 00:24:28,800
already.
It's crazy.

368
00:24:28,800 --> 00:24:35,280
Scroll control control I just
saw and I, I, I'm assuming it's

369
00:24:35,280 --> 00:24:37,360
true.
I did see on an on Instagram,

370
00:24:40,400 --> 00:24:46,280
but I saw Ford trucks, you know,
all the technology in our

371
00:24:46,280 --> 00:24:50,720
vehicles.
Now they now are not only

372
00:24:51,480 --> 00:24:56,440
watching our eyeballs to make
sure we're awake, they're also

373
00:24:56,440 --> 00:25:03,880
listening to us and reporting to
the insurance companies what

374
00:25:03,880 --> 00:25:07,360
type of driver we are.
And we have no control over

375
00:25:07,360 --> 00:25:09,200
that.
And they're getting money from

376
00:25:09,200 --> 00:25:10,960
the insurance companies for
doing it.

377
00:25:11,160 --> 00:25:15,840
And it's a patented product.
Well, Congress is getting ready

378
00:25:15,840 --> 00:25:18,400
to vote on whether this is going
to be mandatory for

379
00:25:18,400 --> 00:25:22,720
manufacturers to put in vehicles
like it's about to be mandatory

380
00:25:22,720 --> 00:25:25,480
for every vehicle to have this
technology.

381
00:25:26,080 --> 00:25:29,480
Oh my God.
Yeah, it's crazy.

382
00:25:29,680 --> 00:25:37,160
On my new car, it monitors, you
know, whether you're sitting up

383
00:25:37,160 --> 00:25:40,040
enough, whether your eyes are
open, blah, blah, blah.

384
00:25:40,080 --> 00:25:42,720
It's annoying.
It is so annoying.

385
00:25:42,720 --> 00:25:45,520
It drives me nuts.
I covered it with tape.

386
00:25:46,840 --> 00:25:49,800
Yeah.
Well, and, and you know, when I

387
00:25:51,760 --> 00:25:54,040
one of the things that I do
think it is really, really good

388
00:25:54,040 --> 00:25:57,680
to do right now, because, again,
insurance companies are doing

389
00:25:57,680 --> 00:26:02,120
the exact same thing where they
are, they will just keep raising

390
00:26:02,120 --> 00:26:05,240
the rates every six months,
every or whatever your renewal

391
00:26:05,240 --> 00:26:10,280
is, because it's usually too
much of A hassle for people to

392
00:26:10,400 --> 00:26:12,960
switch insurance companies.
Yeah.

393
00:26:13,520 --> 00:26:15,040
So that's kind of what they're
banking on.

394
00:26:15,040 --> 00:26:18,280
Just like gym memberships,
storage units do this.

395
00:26:18,280 --> 00:26:20,640
You're not going to empty your
storage unit and move it into

396
00:26:20,640 --> 00:26:23,560
another facility.
Like they know that they've got

397
00:26:23,560 --> 00:26:24,600
you.
They're just going to keep

398
00:26:24,600 --> 00:26:29,920
raising the rates.
Well, I the, so I'm currently

399
00:26:29,920 --> 00:26:34,160
with Progressive, which is not
my favorite, but that's like, I

400
00:26:34,160 --> 00:26:40,720
actually do the research every
renewal to make sure that I, I

401
00:26:40,720 --> 00:26:42,760
have what I want and I'm getting
the best rates.

402
00:26:43,440 --> 00:26:47,600
They will give you a discount if
you install a little device in

403
00:26:47,600 --> 00:26:50,200
your car so that they can
monitor your driving.

404
00:26:50,520 --> 00:26:52,040
I'm like, you are out of your
mind.

405
00:26:53,360 --> 00:26:58,680
You are out of your mind.
Just I can't, I, I can't, I

406
00:26:58,680 --> 00:27:01,560
can't, I have a new thing like
that.

407
00:27:01,560 --> 00:27:04,600
I think I have to exit society.
My niece, I said that to my

408
00:27:04,600 --> 00:27:06,720
niece.
She's like, stop saying that.

409
00:27:06,720 --> 00:27:08,320
It sounds like you want to off
yourself.

410
00:27:08,320 --> 00:27:13,240
I'm like I I just, I just don't.
I just went out of the matrix.

411
00:27:15,600 --> 00:27:17,880
Like I, I, I can't.
I can't.

412
00:27:17,920 --> 00:27:21,320
I'll go back to a car that I
used to crank the windows down

413
00:27:22,080 --> 00:27:25,360
South.
That's terrifying.

414
00:27:25,480 --> 00:27:30,880
That's I just.
But I I say all of that to say

415
00:27:31,200 --> 00:27:36,440
that I don't think indie pet
stores are there like, and the

416
00:27:36,440 --> 00:27:39,560
reason I say that is because
y'all are struggling.

417
00:27:41,080 --> 00:27:44,960
You're not buying the technology
to not put price tags on things.

418
00:27:45,040 --> 00:27:47,120
You know what I mean?
Like right, right.

419
00:27:47,880 --> 00:27:55,000
It I'm sure there are because
like even with my web store, I

420
00:27:55,000 --> 00:27:58,080
use Shopify, there maybe there
are apps that I could do this.

421
00:27:58,080 --> 00:27:59,680
I'm not doing that.
That's ridiculous.

422
00:27:59,680 --> 00:28:01,200
There's no way I'm going to do
that.

423
00:28:01,520 --> 00:28:05,240
And that's how I'm building my
brand is because I think I want

424
00:28:05,240 --> 00:28:09,560
people to trust me personally,
not just to be buying from just

425
00:28:09,560 --> 00:28:12,840
like that's what people should
be doing with Indy pet stores.

426
00:28:13,120 --> 00:28:16,000
You go in, you're not just going
in to buy a product.

427
00:28:16,080 --> 00:28:19,320
You are going in to cultivate a
relationship with somebody who

428
00:28:19,320 --> 00:28:20,960
not only knows you, but knows
your pet.

429
00:28:24,320 --> 00:28:27,400
If you're here, it's because
your pet isn't just a pet,

430
00:28:27,760 --> 00:28:31,960
they're family, and you can feel
when something's off, even if

431
00:28:31,960 --> 00:28:35,560
the labs look normal.
That's why I created Wild

432
00:28:35,560 --> 00:28:38,800
Wellness Pet and the Wild
Wellness Bioenergetic Test to

433
00:28:38,800 --> 00:28:41,960
help you see the hidden
stressors your pet's body is

434
00:28:41,960 --> 00:28:46,480
quietly carrying and give you a
clear, holistic starting point.

435
00:28:46,880 --> 00:28:49,840
Head to wildwellnesspet.com to
explore the Bioenergetic

436
00:28:49,920 --> 00:28:53,600
Energetic Test and the
Apothecary and take the next

437
00:28:53,640 --> 00:28:58,320
loving, protective, proactive
step for your pets healing

438
00:28:58,320 --> 00:29:04,400
journey.
I mean, yes, should everybody,

439
00:29:04,400 --> 00:29:08,560
everybody needs to be a little a
little leery of other people.

440
00:29:08,880 --> 00:29:12,160
But I talk about this all the
time, that if as a pet parent

441
00:29:12,160 --> 00:29:18,360
you are the head of your pets
care team and having an indie,

442
00:29:19,040 --> 00:29:22,120
somebody at an indie pet store
that you know, who knows your

443
00:29:22,120 --> 00:29:26,600
pet, that you have some sort of
trust in is an important part of

444
00:29:26,600 --> 00:29:29,440
that.
It really is.

445
00:29:29,480 --> 00:29:34,520
And not only that, but you know,
the Indies are such a great

446
00:29:34,520 --> 00:29:38,360
place to go for socialization
with your dog and your cat.

447
00:29:38,600 --> 00:29:40,680
I have.
We have people bring cats in

448
00:29:40,720 --> 00:29:46,120
quite often.
I know it's definitely not as

449
00:29:46,120 --> 00:29:49,560
often as dogs, but it's becoming
more of a thing that people are

450
00:29:49,560 --> 00:29:52,440
out and about with their cats,
which which is fantastic.

451
00:29:52,960 --> 00:29:55,680
So but we get super excited when
cats come in because they can

452
00:29:55,680 --> 00:29:58,320
get on the counter and do all
kinds of fun things.

453
00:29:58,320 --> 00:30:04,360
But it's important to always
socialize your pets, like don't

454
00:30:04,360 --> 00:30:06,920
stop when they're a year old.
And this is totally off topic,

455
00:30:06,920 --> 00:30:08,600
but that's what Indies are great
for.

456
00:30:08,600 --> 00:30:12,720
They get so excited when your
pet walks in and that's a

457
00:30:12,720 --> 00:30:14,440
really, that's a really great
thing.

458
00:30:14,440 --> 00:30:18,720
And you know, I don't want to
get on a soapbox, but we, we

459
00:30:18,720 --> 00:30:22,040
can't lose that human bond
either.

460
00:30:22,040 --> 00:30:28,680
We, we need to keep, we need to
keep community and shopping

461
00:30:28,680 --> 00:30:31,640
indie is part of it.
So you're going to get better

462
00:30:31,640 --> 00:30:34,480
service, you're going to save
money.

463
00:30:34,480 --> 00:30:39,200
You are keeping your money in
the community and Indies do

464
00:30:39,200 --> 00:30:42,320
struggle.
Just I mean, to work on margins

465
00:30:42,360 --> 00:30:48,200
that are 30%.
It's, it's, it's tough.

466
00:30:48,200 --> 00:30:53,160
You have to build, I mean, to
truly make it you, you have to

467
00:30:53,160 --> 00:30:57,960
build pretty high volume stores.
So to turn product, which is

468
00:30:57,960 --> 00:31:01,760
what I have.
So, but it's, it's, it's tough

469
00:31:01,760 --> 00:31:05,480
and we hear it all the time.
And that's why, you know, I'm a

470
00:31:05,480 --> 00:31:10,080
board member for Indy Pet, just
to try to help people across,

471
00:31:10,240 --> 00:31:15,960
across the country.
How do you feel about the Indie

472
00:31:15,960 --> 00:31:19,200
Pet Store itself going Omni
channel, meaning that they have

473
00:31:19,200 --> 00:31:27,600
an online presence?
I would so if I still had my 3

474
00:31:27,600 --> 00:31:31,520
Pittsburgh stores because you
know, I sold them a year and

475
00:31:31,520 --> 00:31:36,840
three months ago and I have one
Florida store currently.

476
00:31:37,320 --> 00:31:39,120
That was the direction I was
going.

477
00:31:40,520 --> 00:31:45,240
They can't ship everything
though, so you have to be like

478
00:31:46,440 --> 00:31:51,560
huge as an independent pet like
Treats Unleashed or Premier Pet

479
00:31:51,560 --> 00:31:55,400
Supply in Michigan.
You have to be really big to be

480
00:31:55,400 --> 00:32:01,640
able to ship food competitively
against Chewy and Amazon.

481
00:32:01,640 --> 00:32:04,800
So I'm I'm not against it.
I'm not against it.

482
00:32:04,840 --> 00:32:08,040
And another thing that I really
like about building an online

483
00:32:08,040 --> 00:32:12,840
platform for Indies is, and this
is what I do a lot is I shop and

484
00:32:12,840 --> 00:32:18,800
pick up.
So yes, so, and that's like a

485
00:32:18,800 --> 00:32:21,440
lot of stores.
I was just in Kohl's the other

486
00:32:21,440 --> 00:32:23,680
day.
I didn't realize this.

487
00:32:23,680 --> 00:32:27,080
I don't shop a ton.
Like I, I worked, I've worked

488
00:32:27,080 --> 00:32:30,480
retail so many years that I
really avoid shopping.

489
00:32:30,480 --> 00:32:32,640
But I don't shop online either.
But very much.

490
00:32:32,640 --> 00:32:35,280
But anyhow, I was in Kohl's the
other day and they have a whole

491
00:32:35,280 --> 00:32:39,800
section dedicated to pickups,
just like walking into Panera

492
00:32:39,800 --> 00:32:42,200
Bread or something.
Like your your pickups are all

493
00:32:42,200 --> 00:32:47,000
in one location.
I've seen an an indie do that

494
00:32:47,000 --> 00:32:51,520
too, so I I love that.
I think it's a great convenience

495
00:32:51,640 --> 00:32:55,160
and really could give Indies a
leg up.

496
00:32:56,000 --> 00:32:58,160
So 'cause I love to shop and
pick up.

497
00:32:59,800 --> 00:33:05,600
That actually reminds me when I
was still living in Texas, I I

498
00:33:05,600 --> 00:33:09,720
had an indie pet store my friend
owned and she just didn't.

499
00:33:10,320 --> 00:33:14,960
She had access to but didn't
carry in store the things that I

500
00:33:14,960 --> 00:33:20,920
wanted for my pets.
I guess there's a whole lot that

501
00:33:20,920 --> 00:33:26,640
could go into that conversation,
but I would literally just place

502
00:33:26,640 --> 00:33:30,040
orders with her and she would
order it through her distributor

503
00:33:30,200 --> 00:33:32,000
and then I would go and pick it
up.

504
00:33:32,520 --> 00:33:34,400
Absolutely.
And that's I think a very good

505
00:33:34,400 --> 00:33:39,240
point for pet parents to know is
don't be afraid to ask because

506
00:33:39,240 --> 00:33:43,600
most likely if you are looking
for something that you suggested

507
00:33:43,600 --> 00:33:48,360
just that that you don't have on
your shop yet or is in the

508
00:33:48,360 --> 00:33:52,360
natural more natural category,
your indie can likely get it for

509
00:33:52,360 --> 00:33:55,080
you.
So don't ever be afraid to ask,

510
00:33:55,360 --> 00:33:59,440
especially if it's frozen.
If you are buying frozen food

511
00:33:59,520 --> 00:34:06,040
online, you are losing money
because you are paying a ton for

512
00:34:06,040 --> 00:34:10,159
shipping when you can go to a
local independent pet store and

513
00:34:10,159 --> 00:34:12,600
save all of that money on
shipping.

514
00:34:12,920 --> 00:34:15,440
I think a lot of people don't
realize that too, especially

515
00:34:15,440 --> 00:34:18,080
with I mean with frozen food.
They just can't ship it without

516
00:34:18,080 --> 00:34:21,000
dry ice and today it it's
expensive.

517
00:34:22,520 --> 00:34:25,120
It is.
I know I'm at a point right now.

518
00:34:25,120 --> 00:34:29,400
Well I will admit that I am
purchasing frozen things online

519
00:34:29,400 --> 00:34:31,600
and having it shipped and I'm
having to pay shipping and I

520
00:34:31,600 --> 00:34:35,000
hate it.
But at the same time, I'd have

521
00:34:35,000 --> 00:34:38,719
to drive an hour one way to go
get it.

522
00:34:39,000 --> 00:34:41,080
Sure.
Otherwise, and I'm just not.

523
00:34:41,080 --> 00:34:43,639
I'm like which which am I going
to do this month?

524
00:34:43,960 --> 00:34:46,520
Do I have the time this month or
do I not have the time?

525
00:34:46,520 --> 00:34:51,320
This month, right, you have to
balance Yeah, it is and it's.

526
00:34:51,320 --> 00:34:53,159
Frustrating.
And I hate it, I'm not going to

527
00:34:53,159 --> 00:34:56,760
lie, like I hate, I hate, again,
another thing that Amazon has

528
00:34:56,760 --> 00:34:58,760
done to us.
I hate paying shipping.

529
00:35:00,040 --> 00:35:07,880
Yes.
So, OK, well, no, the one thing

530
00:35:07,880 --> 00:35:10,360
that I was just thinking when
you were talking about that was

531
00:35:10,360 --> 00:35:13,520
that there is a, they were
talking about a company that

532
00:35:13,520 --> 00:35:21,360
does beds, that has a drop slip
program that is available to,

533
00:35:22,560 --> 00:35:24,840
and I don't know if it's
available outside of that, but

534
00:35:25,040 --> 00:35:28,120
that is available to indie pet
stores so that you don't have to

535
00:35:28,120 --> 00:35:31,160
carry everything in store, which
is kind of nice too.

536
00:35:31,200 --> 00:35:33,760
Absolutely.
And people like to feel the beds

537
00:35:33,760 --> 00:35:38,640
and squish the beds and, you
know, see the zippers and really

538
00:35:38,640 --> 00:35:42,720
look at the size.
So and the fact that I'm pretty

539
00:35:42,720 --> 00:35:46,800
sure it's pet play provides them
with a Swatch ring, I think is

540
00:35:46,880 --> 00:35:49,200
and a drop ship program is
fabulous.

541
00:35:50,040 --> 00:35:53,960
I actually did that not with pep
play, but I did it with cots.

542
00:35:54,720 --> 00:35:59,000
I can't remember 4 something
cots, four leg legged cots, I

543
00:35:59,000 --> 00:36:02,000
think it was.
So I got one of each size for

544
00:36:02,000 --> 00:36:07,320
each store and then they had a
Swatch ring too for the fabric

545
00:36:07,440 --> 00:36:09,880
and like the little plugs on
each corner.

546
00:36:09,880 --> 00:36:14,960
You could really customize it so
and I did a drop ship program

547
00:36:14,960 --> 00:36:18,320
like that with them.
So that's another thing that

548
00:36:18,520 --> 00:36:22,200
really kind of I think sets
India apart.

549
00:36:23,000 --> 00:36:25,400
Freedom, no pull harnesses, same
deal.

550
00:36:25,400 --> 00:36:28,560
They have so many patterns and
so many colors and I love that

551
00:36:28,560 --> 00:36:32,720
company.
Made in the USA, same deal.

552
00:36:32,720 --> 00:36:38,240
You can have a limited amount
and have an affiliate link on

553
00:36:38,240 --> 00:36:40,800
your website.
I mean, these are things that

554
00:36:41,160 --> 00:36:44,200
the manufacturers might not
directly come to the Indies and

555
00:36:44,200 --> 00:36:48,160
say, hey, you can do this, but
it takes us going to them and

556
00:36:48,160 --> 00:36:53,720
saying, hey, I want to do this.
So the only other thing that I

557
00:36:53,840 --> 00:36:57,800
wanted to really bring up
because the only company that

558
00:36:57,800 --> 00:37:04,800
for me I feel like is consistent
consistently doing this very

559
00:37:04,920 --> 00:37:09,080
vocally very well, which is also
the company that I have been

560
00:37:09,080 --> 00:37:13,400
ordering from online because I
don't have the two hours to go

561
00:37:13,400 --> 00:37:18,960
get it is Green Juju.
Yeah, they, even though I do

562
00:37:18,960 --> 00:37:23,520
feel like they could, they could
kill it if they sold more

563
00:37:23,520 --> 00:37:27,840
online.
But they every single time they

564
00:37:27,840 --> 00:37:32,640
do anything, whether it's a live
on social media or physically at

565
00:37:32,640 --> 00:37:37,080
an event or whatever they're
doing, they always say go to

566
00:37:37,080 --> 00:37:40,960
your indie pet store or like
even I've had Billy on like 6

567
00:37:40,960 --> 00:37:43,160
Times Now.
Every single time we'll get it

568
00:37:43,160 --> 00:37:48,240
at your indie pet store.
And I don't think a lot of other

569
00:37:48,240 --> 00:37:51,480
brands are doing that.
I agree with you.

570
00:37:51,800 --> 00:37:55,400
I agree with you and they should
be more vocal about it.

571
00:37:55,640 --> 00:38:02,640
They really should all of them,
you know, maybe they feel that a

572
00:38:02,640 --> 00:38:05,240
Rep coming into the store is
doing it for them.

573
00:38:05,240 --> 00:38:10,720
But yeah, they all.
And another thing is geofence

574
00:38:10,720 --> 00:38:13,960
targeting.
I mean that can help store

575
00:38:13,960 --> 00:38:16,760
locators on manufacturer
websites can help.

576
00:38:18,560 --> 00:38:24,520
So, and as far as green juju, I
mean Billy's pounds of pavement

577
00:38:24,840 --> 00:38:30,960
half the year and is in stores
and AT AFCO and AT seminars and

578
00:38:31,000 --> 00:38:37,880
like he, I mean, he truly at his
heart and soul believes in the

579
00:38:37,880 --> 00:38:42,840
Indies and that's that's
awesome.

580
00:38:44,080 --> 00:38:46,440
Yeah, well, I think Kelly does
too.

581
00:38:46,520 --> 00:38:47,880
I mean.
Of course.

582
00:38:47,880 --> 00:38:54,000
Well, yeah, yeah.
To I mean, yeah, it's, it's it

583
00:38:54,000 --> 00:39:01,840
really is something different
that I see from them that there

584
00:39:01,840 --> 00:39:05,000
are some other companies that
will say it, but I don't think

585
00:39:05,000 --> 00:39:08,960
do it as well or as often as
they do it.

586
00:39:10,920 --> 00:39:15,720
So, OK, you brought up global a
couple of times and I have

587
00:39:15,720 --> 00:39:20,120
actually never been to global,
not because I don't want to go,

588
00:39:20,120 --> 00:39:23,480
but because generally speaking,
there are only so many places I

589
00:39:23,480 --> 00:39:27,240
can go in a year.
And I tend to go to Super Zoo

590
00:39:28,720 --> 00:39:31,320
and most people tell me that
that's the better one to go to

591
00:39:31,320 --> 00:39:32,560
anyway.
I don't know.

592
00:39:32,560 --> 00:39:34,280
That's what I'm, that's what I'm
being told.

593
00:39:34,960 --> 00:39:38,920
But I do think what we were
talking about before we hit

594
00:39:38,920 --> 00:39:44,680
record that whatever trend is
going on at global is probably

595
00:39:44,680 --> 00:39:47,120
the trend that's going to happen
at Super Zoo.

596
00:39:47,120 --> 00:39:50,160
So I'm curious of your thoughts
for of global.

597
00:39:50,200 --> 00:39:53,920
I can't say this but I hope
you're wrong because Global is

598
00:39:53,920 --> 00:40:00,320
disappointing.
SO and I interview.

599
00:40:00,320 --> 00:40:03,040
I think you know this.
I interview manufacturers at

600
00:40:03,040 --> 00:40:05,520
Global so I put together 2
episodes.

601
00:40:06,080 --> 00:40:08,240
That was great.
It was very well, well received,

602
00:40:08,240 --> 00:40:13,480
but and then I did a whole sub
stack article on global and you

603
00:40:13,480 --> 00:40:16,120
know, I'm pretty authentic.
I tell it like it is.

604
00:40:16,120 --> 00:40:18,840
So Global was pretty
disappointing from the

605
00:40:18,840 --> 00:40:22,440
standpoint of, and I'll try to
keep this as short as possible

606
00:40:22,840 --> 00:40:26,600
and I talked to a lot of
manufacturers as well.

607
00:40:26,600 --> 00:40:33,600
So they really feel that
attendance was down Friday.

608
00:40:33,600 --> 00:40:39,600
The last day literally was a
ghost town like Wow town and

609
00:40:39,840 --> 00:40:42,720
they had a ton of influencers
there.

610
00:40:44,520 --> 00:40:48,440
Interesting.
Well, their marketing to for

611
00:40:48,440 --> 00:40:52,160
attendance I did notice was
different this year that they

612
00:40:52,160 --> 00:40:54,880
were trying to get more
influencers there, which is the

613
00:40:55,040 --> 00:40:56,920
opposite of what Super Zoo is
doing.

614
00:40:57,760 --> 00:41:00,640
And I wonder how many of those
influencers are being

615
00:41:00,800 --> 00:41:04,440
compensated.
So even the and I might have the

616
00:41:04,440 --> 00:41:06,520
name wrong.
Jackson Callie, the ones that

617
00:41:06,520 --> 00:41:10,000
have like the it's a golden
retriever, I think.

618
00:41:10,000 --> 00:41:13,920
And it's a they're hysterical,
but they talk to one another

619
00:41:14,000 --> 00:41:16,960
about about mom and dad if
they're really funny, But they

620
00:41:16,960 --> 00:41:21,120
were there ton of influencers.
So from the manufacturer's

621
00:41:21,120 --> 00:41:25,360
perspective, they, I literally
had, I mean Donna from up

622
00:41:25,360 --> 00:41:28,680
country say it was very
disappointing because a lot of

623
00:41:28,680 --> 00:41:31,800
people coming to their booth
were influencers and they're not

624
00:41:31,800 --> 00:41:39,760
buyers.
So another thing, I and my best

625
00:41:39,760 --> 00:41:43,560
friend Kelly, who is my
accountant, we had a speaking

626
00:41:43,560 --> 00:41:45,320
engagement.
We were chosen to be speakers

627
00:41:46,080 --> 00:41:49,520
and we put together, yeah, I was
super excited about it because

628
00:41:49,840 --> 00:41:53,640
we put together a program and
she, you know, we really

629
00:41:53,640 --> 00:41:59,000
crunched numbers on a 45 minute
talk on how to help Indies

630
00:41:59,000 --> 00:42:05,040
become more profitable.
So Global has always offered

631
00:42:05,040 --> 00:42:11,160
education in the past for free.
It's not the case anymore.

632
00:42:12,240 --> 00:42:17,720
So NOW and Super Zoo has always
charged Global Now charges which

633
00:42:17,720 --> 00:42:21,120
I was not aware of and I don't
know exactly how the paying

634
00:42:21,120 --> 00:42:25,160
platform worked, but I had
people coming to me with

635
00:42:25,160 --> 00:42:29,640
intentions of coming to my talk,
couldn't get in and they were

636
00:42:29,640 --> 00:42:36,960
told they had to pay $350.00.
Oh wow, right, For I hope that's

637
00:42:36,960 --> 00:42:39,960
not for just one talk.
Not just I think it's kind of

638
00:42:39,960 --> 00:42:42,240
like a day pass.
Or like the day, yeah.

639
00:42:42,720 --> 00:42:45,600
Pop in and out of any of the
classes in one day.

640
00:42:46,960 --> 00:42:51,760
So that was very disappointing.
I had seven people attend my

641
00:42:51,880 --> 00:42:57,000
talk and very disappointing.
And my best friend flew from

642
00:42:57,000 --> 00:43:01,440
Pittsburgh to Orlando just to do
this in taxis.

643
00:43:02,600 --> 00:43:03,200
Yeah.
Wow.

644
00:43:04,560 --> 00:43:08,640
I well I the first year I went
to Super Zoo I paid for the

645
00:43:08,640 --> 00:43:11,640
education and I have not done it
since.

646
00:43:11,920 --> 00:43:17,600
I was not enough to pay for it.
I agree with you and that's why

647
00:43:17,600 --> 00:43:22,600
I was excited that I was chosen
because I feel like the

648
00:43:22,600 --> 00:43:26,920
education that's provided are
not people walking the walk.

649
00:43:27,320 --> 00:43:31,080
They are not.
Most part, most of those are

650
00:43:31,080 --> 00:43:34,880
marketing companies, social
media companies, finance

651
00:43:34,880 --> 00:43:37,640
companies, retail expert
companies.

652
00:43:37,640 --> 00:43:41,960
They're not people truly in the
pet industry and they don't get

653
00:43:41,960 --> 00:43:43,720
it.
They just don't get it.

654
00:43:43,800 --> 00:43:46,680
It's a good information they're
bringing probably because I also

655
00:43:46,680 --> 00:43:48,720
have attended many classes over
the years.

656
00:43:49,120 --> 00:43:54,160
But it's not, it's not people
that understand what we are

657
00:43:54,160 --> 00:43:56,360
doing.
It's a different industry.

658
00:43:57,600 --> 00:44:02,960
Yeah, I, I have a little bit of
a different opinion on the

659
00:44:02,960 --> 00:44:06,920
influencers.
First of all, I hate the word

660
00:44:06,920 --> 00:44:12,360
influencer, though I think for
some people there, there are

661
00:44:12,920 --> 00:44:17,200
people out there that deserve
that title because they don't

662
00:44:17,200 --> 00:44:20,200
know what they're talking about.
They just have an audience,

663
00:44:21,240 --> 00:44:23,120
right?
So like companies are coming to

664
00:44:23,120 --> 00:44:27,000
them, paying them, giving them
product because they have an

665
00:44:27,000 --> 00:44:28,760
audience.
They have no idea what they're

666
00:44:28,760 --> 00:44:32,160
actually talking about.
They're just getting sales for a

667
00:44:32,160 --> 00:44:34,560
company.
That's what I think an

668
00:44:34,560 --> 00:44:40,240
influencer is.
And those are the kind of people

669
00:44:40,240 --> 00:44:44,440
that I don't think have value at
places like Global and Super

670
00:44:44,440 --> 00:44:48,640
Zoo.
People that they call micro

671
00:44:48,640 --> 00:44:55,200
influencers, I think are
generally more apt to actually

672
00:44:55,200 --> 00:44:56,600
know what the heck they're
talking about.

673
00:44:57,720 --> 00:45:00,760
They are more educated.
They have smaller audiences

674
00:45:00,760 --> 00:45:04,320
because of that because it is
more education based and less

675
00:45:04,320 --> 00:45:09,000
entertainment based.
And I do see that.

676
00:45:09,000 --> 00:45:12,720
The thing that I have not been
happy with Super Zoo about in

677
00:45:12,720 --> 00:45:17,920
the past couple years is even
though I completely understand

678
00:45:18,040 --> 00:45:21,080
the people that are paying to
have booths there want buyers in

679
00:45:21,080 --> 00:45:23,280
their booths 100% understand
that.

680
00:45:24,200 --> 00:45:28,240
Also, having a pot, a platform
like that to where you can

681
00:45:28,240 --> 00:45:32,480
connect with content creators, I
prefer to call them content

682
00:45:32,480 --> 00:45:39,400
creators or micro influencers.
I think that if you're a brand,

683
00:45:39,400 --> 00:45:42,080
especially a smaller brand, and
you're not connecting with

684
00:45:42,080 --> 00:45:44,600
content creators and micro
influencers, you are missing the

685
00:45:44,600 --> 00:45:48,200
boat in in some form or fashion.
100% agree.

686
00:45:48,240 --> 00:45:54,320
So I think that it can be both.
I think that it can be.

687
00:45:54,320 --> 00:45:59,200
Yes, I want buyers in my booth,
but also I would like to also

688
00:45:59,200 --> 00:46:03,720
take this opportunity to have to
get to meet people one-on-one,

689
00:46:03,720 --> 00:46:10,600
face to face together, some sort
of marketing program for me to

690
00:46:10,600 --> 00:46:12,560
get out.
There.

691
00:46:12,560 --> 00:46:15,080
No, that's an excellent point
that I didn't see that side of

692
00:46:15,080 --> 00:46:16,440
it, but that's an excellent
point.

693
00:46:17,720 --> 00:46:22,600
But again, people that are just
influencers like, you know, the

694
00:46:22,640 --> 00:46:26,400
the nom noms and the farmers
dogs and the that have humongous

695
00:46:26,400 --> 00:46:29,360
marketing budgets, yeah, sure,
they're going to use the people

696
00:46:29,360 --> 00:46:31,280
all day long, but those people
have no idea what they're

697
00:46:31,280 --> 00:46:32,360
talking about.
Yeah.

698
00:46:33,160 --> 00:46:35,280
In my opinion, generally
speaking.

699
00:46:36,160 --> 00:46:38,080
Yeah.
And I, I mean, and then there's

700
00:46:38,080 --> 00:46:46,720
ones that are micro, micro so,
and I would only provide

701
00:46:46,720 --> 00:46:50,480
information on a manufacturer
that I truly support just

702
00:46:50,480 --> 00:46:55,000
because I, I just, I just
couldn't and wouldn't do it

703
00:46:55,000 --> 00:46:56,800
otherwise.
I mean, what I say about my

704
00:46:56,800 --> 00:47:01,160
stores is I won't sell it if I
wouldn't feed it.

705
00:47:01,600 --> 00:47:05,400
And that's based on a full
economic range because I do sell

706
00:47:05,400 --> 00:47:11,160
kibble, you know what I mean?
But you know, because kibble's

707
00:47:11,160 --> 00:47:14,480
unfortunately probably never
going to completely go away, but

708
00:47:15,600 --> 00:47:17,760
but yeah, that's, that's an
excellent point.

709
00:47:19,400 --> 00:47:25,000
Yeah, well, and I mean, nobody
has to agree with me, that's for

710
00:47:25,000 --> 00:47:29,480
sure.
WPA doesn't seem to, but it's,

711
00:47:30,440 --> 00:47:33,120
and I get it, like people,
especially people that are

712
00:47:33,160 --> 00:47:39,720
paying the big bucks for the,
you know, half of a style and

713
00:47:39,720 --> 00:47:42,160
doing all the things and putting
in huge installations.

714
00:47:42,160 --> 00:47:44,360
Of course they want to make
their money back, which means

715
00:47:44,360 --> 00:47:50,440
they need buyers.
But also there, there there is

716
00:47:50,440 --> 00:47:54,240
some forethought to be had in
making your money back through

717
00:47:54,600 --> 00:47:59,160
how people are buying today,
which is social media like

718
00:47:59,160 --> 00:48:04,240
TikTok shop hasn't gotten as
large as it is because people

719
00:48:04,400 --> 00:48:06,320
want to be buying from big box
stores.

720
00:48:06,720 --> 00:48:10,000
Like that's just not, you know,
there's a shift.

721
00:48:10,320 --> 00:48:14,960
And I think there are some small
manufacturers or some small

722
00:48:14,960 --> 00:48:20,240
brands that kind of get that.
But generally speaking, like, I

723
00:48:20,240 --> 00:48:26,840
just think it can be both.
Another thing about Global is

724
00:48:26,880 --> 00:48:30,720
there were there are some
manufacturers not showing up

725
00:48:30,720 --> 00:48:35,640
anymore and I think they're from
what I have heard, some I've

726
00:48:35,640 --> 00:48:38,200
talked to directly, some I
haven't, but they're not.

727
00:48:38,440 --> 00:48:43,240
It is a huge investment and they
are choosing to put those

728
00:48:43,480 --> 00:48:49,920
dollars in somewhere else.
That is interesting there.

729
00:48:49,920 --> 00:48:52,680
There have been a couple of
brands kind of noticeably

730
00:48:52,680 --> 00:49:01,120
missing at Super Zoo, but not
huge huge like usually not even

731
00:49:01,120 --> 00:49:05,200
the ones that are even in Indy,
even though they could be.

732
00:49:06,600 --> 00:49:09,880
There's one in like animal Biome
is one that I think I've off the

733
00:49:09,880 --> 00:49:12,440
top that hasn't been at Super
Zoo the past couple of years and

734
00:49:12,680 --> 00:49:17,640
could easily be in Indy pet.
I don't know if they just

735
00:49:17,640 --> 00:49:21,240
haven't marketed marketed it
appropriately because they do

736
00:49:21,240 --> 00:49:26,560
have wholesale available.
It could be both, you know,

737
00:49:26,680 --> 00:49:31,520
stocked or drop shipped.
They do both, but I haven't

738
00:49:31,520 --> 00:49:35,240
noticed Indy pet kind of
bringing them.

739
00:49:35,520 --> 00:49:39,960
And I've seen like, you know,
Yukari has has hung in there and

740
00:49:39,960 --> 00:49:47,040
I have seen some Indy pet bring
Yukari in, which is not not my

741
00:49:47,040 --> 00:49:48,520
favorite.
Like we could go down that road.

742
00:49:48,520 --> 00:49:52,560
That's not my favorite test, but
like they, they did it, they

743
00:49:52,560 --> 00:49:55,400
stuck in there and they said you
could bring our stuff into your

744
00:49:55,520 --> 00:49:59,680
into your shop and it has a
price that that that could make

745
00:49:59,680 --> 00:50:01,880
it work.
I don't know.

746
00:50:01,880 --> 00:50:06,000
But yeah, it is interesting
where people, especially the

747
00:50:06,000 --> 00:50:09,080
smaller, smaller brands, they're
just like, I don't, I'm not

748
00:50:09,080 --> 00:50:13,840
getting my return on this.
And bigger ones, I mean, in

749
00:50:14,040 --> 00:50:17,440
nature's variety, instinct
wasn't there, selling really

750
00:50:17,520 --> 00:50:20,480
wasn't there, Yeah.
Wow.

751
00:50:20,920 --> 00:50:23,080
Yeah.
So, and I don't know if you

752
00:50:23,080 --> 00:50:26,400
realize this, but there used to
be 3 industry trade shows a

753
00:50:26,400 --> 00:50:32,000
year.
Yeah, Backer was one.

754
00:50:33,080 --> 00:50:37,240
It started out in Atlantic City.
I think the last year for Backer

755
00:50:37,240 --> 00:50:42,680
was I went once.
So probably 2011.

756
00:50:44,440 --> 00:50:50,120
So, you know, it wouldn't
surprise me if we were down to

757
00:50:50,120 --> 00:50:54,360
one at some point.
It'll take a while, but it

758
00:50:54,360 --> 00:50:55,720
wouldn't surprise me if that
happened.

759
00:50:56,880 --> 00:51:00,240
I will say, like at first when
you said Stella and Chewie's, I

760
00:51:00,240 --> 00:51:03,440
was like, oh, but then I'm like,
well, they already got into big

761
00:51:03,440 --> 00:51:05,920
box.
Yeah, yeah.

762
00:51:06,000 --> 00:51:08,280
So they're clearly not
supporting Indy because they're

763
00:51:08,280 --> 00:51:13,920
not going to global and their
CEO is grocery now.

764
00:51:14,040 --> 00:51:19,240
He's directly from grocery.
He and his, I think CFO or

765
00:51:19,240 --> 00:51:22,280
something also not in the
industry.

766
00:51:22,640 --> 00:51:27,000
And they, they came and smoke
spoke at the Indy pet trade

767
00:51:27,000 --> 00:51:29,800
show.
I totally lit them up.

768
00:51:32,360 --> 00:51:35,040
I did.
So they are an example of how

769
00:51:36,120 --> 00:51:38,680
not to do Omni channel.
Exactly.

770
00:51:38,760 --> 00:51:42,680
They are totally.
And it's it's sad because you

771
00:51:42,680 --> 00:51:48,320
know that start that was a heart
and soul grass roots like Marie

772
00:51:48,320 --> 00:51:51,920
walking through New York City
with her cart of raw food and

773
00:51:51,960 --> 00:51:56,280
like it's it's sad to see a
brand die, die like that.

774
00:51:56,720 --> 00:52:01,640
But and it's not dying, but it's
just changed.

775
00:52:03,200 --> 00:52:08,800
Yeah, it's not well.
And the big, the bigger concern

776
00:52:08,880 --> 00:52:16,920
that just like as an advocate in
the industry I have had is when

777
00:52:16,920 --> 00:52:20,880
you go, when you make such a
huge leap into big box like

778
00:52:20,880 --> 00:52:27,240
that, if you're like, how is the
quality of your product going to

779
00:52:27,240 --> 00:52:31,440
be affected?
And I don't know that that I

780
00:52:31,440 --> 00:52:35,600
heard any answers around that
that made me comfortable with

781
00:52:35,600 --> 00:52:44,040
the fact that it wouldn't.
I mean going into big box if you

782
00:52:44,400 --> 00:52:47,400
if it does impact your cells
positively, you've got to crank

783
00:52:47,400 --> 00:52:51,080
out food quicker, which means
you might have to go there are

784
00:52:51,080 --> 00:52:55,640
total I think they're 100% in
house, but you may have to

785
00:52:56,080 --> 00:53:00,680
increase production which
usually lowers quality and who

786
00:53:00,680 --> 00:53:04,400
knows, who knows.
Right.

787
00:53:04,760 --> 00:53:08,600
Yeah.
And less likely to, you know, I

788
00:53:08,600 --> 00:53:11,880
think one of the things that a
lot of the smaller brands do

789
00:53:11,880 --> 00:53:15,400
really well, or I actually have
had this conversation a couple

790
00:53:15,400 --> 00:53:18,280
of times that I think some of
the small brands do really well.

791
00:53:18,280 --> 00:53:23,200
But I think they're going to
have to double down on is

792
00:53:24,640 --> 00:53:29,280
transparency and making it like
you're, you have to tell people

793
00:53:29,280 --> 00:53:32,400
any and everything like the
smallest changes.

794
00:53:32,520 --> 00:53:36,240
Because if somebody finds out
something changed and you didn't

795
00:53:36,240 --> 00:53:38,520
make people aware of it first.
Yeah.

796
00:53:39,440 --> 00:53:42,040
People are not happy about that,
Yeah.

797
00:53:42,160 --> 00:53:47,040
And again, I think there are
some brands that do that really

798
00:53:47,040 --> 00:53:49,080
well, but I think they're going
to have to double down on it,

799
00:53:49,080 --> 00:53:53,240
especially with a lot of the
bigger pet food company, like

800
00:53:53,400 --> 00:53:56,680
pretty much all of them have
entered the fresh food space in

801
00:53:56,680 --> 00:53:59,440
the last year in some way, shape
or form.

802
00:54:00,400 --> 00:54:06,360
So it it's just going to be
again, just like with have it

803
00:54:06,560 --> 00:54:11,120
with like labeling organic
produce, which is totally bass

804
00:54:11,120 --> 00:54:15,680
ackwards.
Like the the companies that are

805
00:54:15,680 --> 00:54:17,800
doing it right, that are being
transparent are going to have to

806
00:54:17,800 --> 00:54:20,120
double down on that, which
again, is really sad.

807
00:54:20,120 --> 00:54:22,720
But that's just the society we
live.

808
00:54:22,720 --> 00:54:29,440
In.
So, OK, the one other thing that

809
00:54:29,440 --> 00:54:33,360
I did want to bring up that I
think would benefit Indy Pet

810
00:54:33,360 --> 00:54:37,920
Stores a lot moving forward and
we kind of talked about this the

811
00:54:37,920 --> 00:54:45,200
last time I had you on my show
was that and you said you had

812
00:54:45,200 --> 00:54:48,360
seen this too.
And the last like 10-15 years,

813
00:54:49,280 --> 00:54:55,000
it has become more difficult.
So like prior to that, we could

814
00:54:55,000 --> 00:54:59,920
just move a dog or a cat,
specifically dogs to a raw food

815
00:54:59,920 --> 00:55:02,480
diet and so many things would
improve.

816
00:55:03,960 --> 00:55:08,120
Often times everything, right?
And now it's not that easy

817
00:55:08,120 --> 00:55:13,800
anymore.
One of the things is like it

818
00:55:13,800 --> 00:55:18,840
brings up so many things.
One, if people are still under

819
00:55:20,760 --> 00:55:24,520
like if people if people still
believe that in Indy pet that

820
00:55:24,520 --> 00:55:28,240
they can just switch somebody to
a raw food diet and their dog is

821
00:55:28,240 --> 00:55:34,560
going to be cured or whatever.
Like we can't say that but and

822
00:55:34,560 --> 00:55:37,840
it doesn't happen.
Then that client then loses

823
00:55:38,400 --> 00:55:44,240
trust, loses faith, right?
Which is frustrating, but also

824
00:55:44,520 --> 00:55:49,880
with as much education that Indy
pet has had to do on their own,

825
00:55:50,760 --> 00:55:53,760
there's still more to be known,
right?

826
00:55:53,760 --> 00:55:58,200
There's still more education to
be had to really be able to help

827
00:55:58,640 --> 00:56:03,160
pet parents the way that I think
they need in ways that our

828
00:56:03,360 --> 00:56:05,840
current veterinary system isn't
doing.

829
00:56:07,600 --> 00:56:12,480
And I have seen it work really,
really well in the very few

830
00:56:12,480 --> 00:56:18,880
cases that I have seen it happen
in where an indie pet actually

831
00:56:18,880 --> 00:56:23,880
sends and trains somebody to
become a pet health coach and

832
00:56:23,880 --> 00:56:28,080
learn about all of the organ
systems, learn about Chinese

833
00:56:28,080 --> 00:56:33,840
medicine, learn how we actually
support the body through

834
00:56:34,520 --> 00:56:36,520
whatever it's going through.
There was all these, you know,

835
00:56:36,520 --> 00:56:39,880
different things that that could
be alien, an animal in addition

836
00:56:39,880 --> 00:56:41,640
to food.
Right.

837
00:56:42,320 --> 00:56:44,760
Right.
And, and you have these products

838
00:56:44,800 --> 00:56:48,200
in house, generally speaking,
it's just a matter of like

839
00:56:48,200 --> 00:56:50,680
actually combining them in the
way that is going to move the

840
00:56:50,680 --> 00:56:53,680
needle.
So that's something that I think

841
00:56:53,680 --> 00:57:01,120
could really differentiate and
and move the needle and in a

842
00:57:01,120 --> 00:57:05,760
much more positive direction for
Indy Pet to actually be not

843
00:57:05,760 --> 00:57:10,800
just, oh, you come and buy stuff
from us, but also we can help

844
00:57:10,800 --> 00:57:14,960
you in ways that other people
like literally just can.

845
00:57:15,600 --> 00:57:24,240
Yeah, I really think that could
be, that can really be huge for

846
00:57:24,400 --> 00:57:30,400
for Indy Pet because you already
have a knowledge base that is

847
00:57:30,400 --> 00:57:32,840
really going to make that an
easy transition for whoever you

848
00:57:32,840 --> 00:57:36,360
send to train to be a health
coach.

849
00:57:38,560 --> 00:57:43,400
I don't I just I, I I think it
could really be a good thing.

850
00:57:43,760 --> 00:57:45,800
Yeah.
And it these could charge for it

851
00:57:45,800 --> 00:57:51,720
and have the whole waiver thing.
And, and that's sort of, and you

852
00:57:51,720 --> 00:57:56,280
have to charge for it because
otherwise the customer's not

853
00:57:56,280 --> 00:57:59,760
going to commit to the program.
And it's just, there's not going

854
00:57:59,760 --> 00:58:02,560
to be a back and forth and it's
just going to be a shit show.

855
00:58:02,560 --> 00:58:06,440
Because I've, I've actually
tried this, but it was more

856
00:58:06,440 --> 00:58:08,120
towards when I was getting out
of Pittsburgh.

857
00:58:08,120 --> 00:58:13,400
So I did not really market it to
the point that it needed to be

858
00:58:13,400 --> 00:58:15,520
marketed.
But yes, that would that would

859
00:58:15,520 --> 00:58:19,560
definitely set aside an indie
because, you know, you and I

860
00:58:19,560 --> 00:58:23,600
both can you I you will probably
agree with me.

861
00:58:23,600 --> 00:58:26,960
I mean, I talked to I have so
many people reach out and I

862
00:58:26,960 --> 00:58:30,160
don't technically coach.
I just, you know, hey, let's

863
00:58:30,160 --> 00:58:32,640
talk about this.
And you know, a lot of times

864
00:58:32,640 --> 00:58:37,600
it's just talking them off the
bridge, but they want guidance.

865
00:58:37,600 --> 00:58:41,360
Like they're not like you or IA.
Lot of people aren't like you

866
00:58:41,360 --> 00:58:47,400
and I willing to just do it
ourselves, be our own advocate,

867
00:58:47,400 --> 00:58:52,640
use the vet only for clinical
data, blood work, all of the

868
00:58:52,640 --> 00:58:56,000
things and they want, they want
guidance.

869
00:58:56,000 --> 00:59:00,280
So and there's not enough
integrative vets or holistic

870
00:59:00,280 --> 00:59:01,840
vets or whatever you want to
call them.

871
00:59:01,840 --> 00:59:06,440
They're just not enough.
So that would that would really

872
00:59:06,440 --> 00:59:10,520
help Indies and it would help
the industry and moving that

873
00:59:10,520 --> 00:59:14,200
needle even more than we've
already moved it so.

874
00:59:14,960 --> 00:59:20,320
Yeah, I did a talk a couple of
months ago at a pet sitters

875
00:59:20,320 --> 00:59:24,160
conference because I, I, I, I
think they're also in a good

876
00:59:24,160 --> 00:59:27,200
position to be able to help
people like this in this way.

877
00:59:28,400 --> 00:59:33,440
But I think indie pet stores or
even in an even better position.

878
00:59:33,840 --> 00:59:36,400
For sure.
Yeah, to to be able to help

879
00:59:36,400 --> 00:59:38,360
people that way.
I had my own pet sitting

880
00:59:38,360 --> 00:59:41,960
business prior to owning my
stores for eight years, so I

881
00:59:41,960 --> 00:59:45,080
can't tell.
Like it's difficult being a pet

882
00:59:45,080 --> 00:59:50,800
sitter feeding kibbles and bits
or, you know, my first, my first

883
00:59:50,800 --> 00:59:56,240
client, I was a Beagle puppy
that I had to fill with her Kong

884
00:59:56,240 --> 01:00:01,800
with cream cheese and Jelly.
I know she died of diabetes at

885
01:00:01,800 --> 01:00:05,400
10.
And, and this is, you know, I

886
01:00:05,400 --> 01:00:09,920
was already a raw feeder, but
you know, I was not at the point

887
01:00:09,920 --> 01:00:13,800
then that I could say, Hey, do
you really think this is a good

888
01:00:13,800 --> 01:00:15,520
idea?
Can I give you some ideas?

889
01:00:15,520 --> 01:00:18,080
Like that's a, that's a tough.
And a lot of pets that are don't

890
01:00:18,080 --> 01:00:21,120
even see the homeowner, the,
the, the pet parents.

891
01:00:21,120 --> 01:00:22,520
They just see the dog or the
cat.

892
01:00:23,760 --> 01:00:26,720
So.
Which is a whole other whole

893
01:00:26,720 --> 01:00:31,800
other thing.
Oh, they're bag of bag of.

894
01:00:32,520 --> 01:00:37,360
I don't even like crap to open
bag of crap to anyway.

895
01:00:37,400 --> 01:00:38,200
I don't know.
What do you think?

896
01:00:38,200 --> 01:00:43,920
Did we do this talk justice?
I think, I think we hit the main

897
01:00:43,920 --> 01:00:50,600
point to you know, don't.
It is what it is.

898
01:00:51,400 --> 01:00:54,440
Don't funnel yourself only to
shopping online.

899
01:00:54,560 --> 01:00:58,840
Don't do auto ship.
What else?

900
01:00:58,840 --> 01:01:04,120
What, what, what, what, what?
Main I mean building the

901
01:01:04,120 --> 01:01:09,960
relationship.
I think you know, people who

902
01:01:09,960 --> 01:01:12,480
work in Indy pet already want to
build the relationship.

903
01:01:12,480 --> 01:01:17,280
The pet parent has to walk in
willing to build that

904
01:01:17,280 --> 01:01:21,000
relationship as well.
That's where for me, I think

905
01:01:21,000 --> 01:01:25,320
that's where the conversation
with pet parents really needs to

906
01:01:25,320 --> 01:01:26,560
go like.
Yeah.

907
01:01:27,080 --> 01:01:29,440
This, that this isn't just a
place where you go buy

908
01:01:29,440 --> 01:01:34,160
something, right?
And you know, if you're

909
01:01:34,160 --> 01:01:38,000
especially if you're coming from
a big box, like that's not what

910
01:01:38,000 --> 01:01:41,680
you're used to.
But having an open mind, which,

911
01:01:42,040 --> 01:01:45,680
you know, that's a problem with
society in general today is

912
01:01:45,840 --> 01:01:50,680
having an open mind.
And it's hard, you know, we get

913
01:01:50,680 --> 01:01:53,680
beaten down so much that we
close ourselves off.

914
01:01:53,680 --> 01:01:57,400
But you know, these people
actually care.

915
01:01:58,480 --> 01:02:03,440
I think almost everybody that
goes into any part of animal

916
01:02:03,440 --> 01:02:07,680
care, whether it is a
veterinarian or a vet tech or

917
01:02:07,680 --> 01:02:11,720
owning an indie pet store or
whatever, at some point in time,

918
01:02:11,720 --> 01:02:16,520
like they went into that because
they care about the animal.

919
01:02:17,000 --> 01:02:23,480
And I mean, that's it's, it's
you have a foundation there to

920
01:02:23,480 --> 01:02:27,080
build off.
It's not like walking into, I

921
01:02:27,080 --> 01:02:33,000
don't know, a Walmart and just
pulling anybody off of their

922
01:02:33,000 --> 01:02:36,600
register and saying, you know,
care about my animal.

923
01:02:36,600 --> 01:02:39,680
Like, no, you have no idea.
That person could literally hate

924
01:02:39,680 --> 01:02:42,880
animals, right?
You walk into an indie pet

925
01:02:42,880 --> 01:02:47,400
store, you know that everybody
in that pet store absolutely

926
01:02:47,400 --> 01:02:49,080
loves animals.
And if you give them the chance,

927
01:02:49,080 --> 01:02:50,280
they're going to love your
animal.

928
01:02:50,800 --> 01:02:55,400
Yep, and that common ground goes
a long way.

929
01:02:55,720 --> 01:02:58,040
Yeah, yeah.
And you never know where those

930
01:02:58,040 --> 01:03:01,960
conversations will lead that you
have in those stores, whether it

931
01:03:01,960 --> 01:03:04,000
involves your pet or not your
pet, you know what I mean?

932
01:03:04,120 --> 01:03:07,440
It's.
Oh, yeah, I've, I've definitely

933
01:03:07,440 --> 01:03:10,880
heard many conversations about
healing yourself.

934
01:03:11,200 --> 01:03:14,960
Yeah, like, you know, just
figuring out menopause,

935
01:03:14,960 --> 01:03:18,000
perimenopause, like, like I've
heard conversation because

936
01:03:18,000 --> 01:03:20,800
that's where we all are, right?
Like we're, we're not just

937
01:03:20,800 --> 01:03:22,640
trying to figure out what's
happening with our pets.

938
01:03:22,640 --> 01:03:24,600
We're trying to figure out
what's happening with us too,

939
01:03:25,080 --> 01:03:27,800
because we don't trust any
medical system anymore.

940
01:03:28,680 --> 01:03:31,760
When this is funny and then we
can wrap it up.

941
01:03:31,760 --> 01:03:35,600
But when Billy was giving a talk
at my Florida store, I don't

942
01:03:35,600 --> 01:03:38,000
know how we got on topic of
cholesterol.

943
01:03:38,640 --> 01:03:43,520
And my cholesterol is 340, but
my my good cholesterol is really

944
01:03:43,520 --> 01:03:45,840
high, right?
So yeah, that's a good thing.

945
01:03:45,840 --> 01:03:51,160
So I like said it during his
talk, a woman came up to me

946
01:03:51,160 --> 01:03:56,160
afterwards that came in just to
hear him talk and said, So what

947
01:03:56,160 --> 01:03:59,560
doctor do you go to?
Because my doctor just put me on

948
01:03:59,560 --> 01:04:03,120
medication because mine's high.
But I don't think that thought

949
01:04:03,120 --> 01:04:08,920
like she truly was like wanting
wanting help.

950
01:04:09,960 --> 01:04:13,320
Yes, quite you have to question
and I'm she didn't know if her

951
01:04:13,400 --> 01:04:16,160
if her good cholesterol was
higher try good list like she

952
01:04:16,160 --> 01:04:17,720
didn't know that all the
details.

953
01:04:18,040 --> 01:04:20,280
She just followed what her
doctor said.

954
01:04:21,720 --> 01:04:24,640
Yeah, yeah.
I mean, people won't know that.

955
01:04:24,640 --> 01:04:29,160
They just keep decreasing what a
good number is because they

956
01:04:29,160 --> 01:04:31,280
literally want the world on
statins.

957
01:04:31,480 --> 01:04:33,560
Yep.
Which is going to kill your

958
01:04:33,560 --> 01:04:37,880
brain like the the idea that we
have demonized saturated fats

959
01:04:37,880 --> 01:04:39,960
when that is literally what our
brain is made of.

960
01:04:40,320 --> 01:04:42,600
I know.
Boggles my mind.

961
01:04:43,680 --> 01:04:49,560
I know, I know.
OK, well, yeah, I think, I think

962
01:04:49,560 --> 01:04:53,320
that's hopefully good.
Please shop Indy Pet.

963
01:04:54,400 --> 01:04:56,760
Please shop Indy pet please
please.

964
01:04:57,960 --> 01:04:59,160
Right.
Yes.

965
01:04:59,800 --> 01:05:02,480
Well, Tony, thank you so much
for coming on.

966
01:05:02,520 --> 01:05:03,960
Thank.
You great conversation.

967
01:05:04,840 --> 01:05:06,600
Yeah, I hope to see you at Super
Zoo.

968
01:05:06,600 --> 01:05:11,280
And guys, if you haven't for
like for me on my end, I hope

969
01:05:11,280 --> 01:05:15,360
you check out Tony's podcast,
Tony Unleashed, for more

970
01:05:15,600 --> 01:05:18,040
interesting conversations with
Tony Schwansky.

971
01:05:18,240 --> 01:05:19,200
Thank.
You.

972
01:05:20,920 --> 01:05:22,480
All right guys, have a good rest
of your day.

973
01:05:22,480 --> 01:05:28,360
I'll talk to you next week
before you go, if today's

974
01:05:28,360 --> 01:05:31,280
episode got you thinking about
what's really going on beneath

975
01:05:31,280 --> 01:05:34,200
the surface for your pet, don't
forget to check out Wild

976
01:05:34,200 --> 01:05:36,880
Wellness pet.com.
You'll find the Wild Wellness

977
01:05:36,880 --> 01:05:40,600
Bioenergetic Test to help
uncover hidden stressors, plus a

978
01:05:40,600 --> 01:05:44,880
curated apothecary of holistic
remedies to support true root

979
01:05:44,880 --> 01:05:47,880
cause healing.
Visit wildwellnesspet.com to

980
01:05:47,880 --> 01:05:51,480
start building a calmer, more
vibrant pet from the inside out.