Toni Unleashed
Toni Shelaske is a podcast host, seasoned entrepreneur, and a holistic pet wellness expert. She's the dynamic female founder and former owner of Healthy Pet Products, Pittsburgh’s premier natural pet supply retailer. Today, Toni shares her expertise in the pet industry on her popular podcast Toni Unleashed.
She serves on the board of IndiePet, supporting the growth and innovation of independent pet retailers, and has launched her own line of private label,
Pittsburgh-themed dog toys, combining her love of pets and hometown pride.
Toni is passionate about helping pet owners make healthier choices and guiding fellow entrepreneurs on how to stand out authentically in a big-box world.
248
May 5, 2026
Indie Pet vs Big Box: What Happens to Your Favorite Brands? with Toni Unleashed
Indie Pet vs Big Box: What Happens to Your Favorite Brands? with Toni Unleashed pulls back the curtain on how pet brands grow—and what that growth means for the independent stores that helped build them. Toni Shelaske, who’s been in indie pet for decades, joins me to talk about brands that start in small specialty shops, then expand into big box and third‑party online platforms. We dig into which companies are handling that shift with integrity, where many are dropping the ball, and how quality ...
Guest: Toni Shelaske
197
May 13, 2025
197. How Independent Pet Stores Are Saving Pets from Chronic Health Issues – with Toni Shelaske
Toni Shelaske is a podcast host, seasoned entrepreneur, and a holistic pet wellness expert. She's the dynamic female founder and former owner of Healthy Pet Products, Pittsburgh’s premier natural pet supply retailer. Today, Toni shares her expertise in the pet industry on her popular podcast Toni Unleashed. She serves on the board of IndiePet, supporting the growth and innovation of independent pet retailers, and has launched her own line of private label, Pittsburgh-themed dog toys, combinin...
Guest: Toni Shelaske