Dec. 19, 2023

Pet Food Exposed: Manufacturing Truths & Myths with B.C. Henschen

Pet Food Exposed: Manufacturing Truths & Myths with B.C. Henschen

In this episode, BC, an expert in the pet food industry, shares his knowledge and insights with Jessica. BC discusses his background and interest in the pet food industry, as well as the importance of manufacturing and independent pet stores. He highlights the challenges faced by small companies when they are acquired by big corporations. BC emphasizes the need for consumers to keep track of labels and avoid using pet food bins. He also encourages reporting issues to manufacturers and the FDA. Overall, BC's passion is to help pet owners feed the best they can afford and understand what they are feeding their pets. In this conversation, BC and Jessica discuss the importance of effective communication and building trust in relationships. They explore the role of active listening and empathy in fostering understanding and resolving conflicts. The conversation concludes with a reflection on the key takeaways and the significance of open and honest communication in personal and professional settings.

Takeaways

  • Independent pet stores play a crucial role in providing information and education to consumers about pet food.
  • Consumers should be aware of the manufacturing practices of pet food companies and the potential impact of big corporations on small companies.
  • Keeping track of labels and reporting issues to manufacturers and the FDA can help ensure the safety and quality of pet food.
  • Avoid using pet food bins, as they can lead to the degradation of the food and potential health issues for pets. Effective communication is essential for building and maintaining strong relationships.
  • Building trust and rapport requires open and honest communication.
  • Active listening and empathy are crucial skills for understanding others and resolving conflicts.
  • Difficult conversations can be approached with empathy and a focus on finding a resolution.

Chapters

00:00
Introduction and Background

02:11
BC's Interest in the Pet Food Industry

06:04
The Importance of Manufacturing in Pet Food

08:22
The Role of Independent Pet Stores

13:06
Considerations for Independent Pet Store Owners

21:00
The Impact of Big Corporations on Small Companies

26:00
The Challenges of Co-Packing

32:49
The Importance of Keeping Track of Labels

42:03
The Dangers of Pet Food Bins

45:48
Reporting Issues and Keeping Records

49:16
Conclusion and Appreciation

10:30
The Importance of Effective Communication

20:15
Building Trust and Rapport

30:45
Active Listening and Empathy

40:20
Conflict Resolution and Difficult Conversations

50:10
Conclusion and Final Thoughts

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BCProfile Photo

BC

Pet Food Guy

B.C. Henschen is a dedicated pet enthusiast and advocate for micro-independent pet stores. With nearly two decades of experience as a successful small independent pet store owner, B.C. has made it his mission to help fellow independent retailers thrive by mastering the art of understanding pet food and effectively communicating its benefits to consumers.

As a former renowned columnist in Pet Product News magazine for almost 10 years, B.C. shared valuable insights and practical tips to support fellow entrepreneurs in navigating the world of pet food sales. He is also known for his influential contributions as a consumer advocate in the Association of American Feed Control Officials (AAFCO) meetings, where he passionately represented the interests of independent retailers.

B.C.'s commitment to the pet industry extends beyond his business. He has served on the board of directors for the prestigious World Pet Association (WPA), championing the interests of small retailers and fostering connections within the community.

Through his dedication and expertise, B.C. continues to make a lasting impact on the pet store community, helping them not only survive, but thrive in a competitive market. His mission is to inspire fellow retailers to embrace their unique strengths, understand pet food with confidence, and build lasting relationships with customers, all while providing top-notch care for beloved pets.