Pet Food Guy

B.C. Henschen is a dedicated pet enthusiast and advocate for micro-independent pet stores. With nearly two decades of experience as a successful small independent pet store owner, B.C. has made it his mission to help fellow independent retailers thrive by mastering the art of understanding pet food and effectively communicating its benefits to consumers.

As a former renowned columnist in Pet Product News magazine for almost 10 years, B.C. shared valuable insights and practical tips to support fellow entrepreneurs in navigating the world of pet food sales. He is also known for his influential contributions as a consumer advocate in the Association of American Feed Control Officials (AAFCO) meetings, where he passionately represented the interests of independent retailers.

B.C.'s commitment to the pet industry extends beyond his business. He has served on the board of directors for the prestigious World Pet Association (WPA), championing the interests of small retailers and fostering connections within the community.

Through his dedication and expertise, B.C. continues to make a lasting impact on the pet store community, helping them not only survive, but thrive in a competitive market. His mission is to inspire fellow retailers to embrace their unique strengths, understand pet food with confidence, and build lasting relationships with customers, all while providing top-notch care for beloved pets.