Vice President of Nutrition and Communication
Billy Hoekman is Vice President of Nutrition and Communication for Green Juju. He is involved in formulation, product development, working with farmers, science education, and sales and marketing. He participates frequently in expert panels and speaks nationally and internationally in venues ranging from universities and conferences to public libraries. He also serves on the board of directors for multiple organizations, attends AAFCO meetings, and has numerous published articles. He is a trusted pet health advocate that specializes in turning hard to understand nutrition concepts into plain English. He lives in Lancaster Pennsylvania with his wife, their daughter Maple, and their dog Huckleberry.
230. Year-End With Billy Hoekman + Green Juju's Probiotics
Year-end, no fluff. Billy Hoekman joins me to unpack what actually changed in pet food 2025 —big brands piling into “fresh,” label games to watch, and what still doesn’t add up. Then we dig into Green Juju’s new food-based pr...
204. How Green Juju’s New Probiotic Powders Transform Pet Wellness
In this episode, Billy Hoekman pulls back the curtain on Green Juju’s three food-based probiotics—Farm (raw goat’s milk), Soil (wild-fermented plants), and Leaf (kombucha powder). You’ll discover how these powders pack billio...
191. How to Boost Your Dog’s Health with Vegetables | Green Juju’s Ne…
We know that as facultative carnivores, dogs need a variety of foods including vegetation for optimal gut and immune health. Green Juju has been leading the way for many years and they have finally released their 4th blend ca...
141. Pet Food Games with Billy Hoekman of Green Juju
Turmeric, Omega 3 to 6 Ratios, Plant Proteins and my personal favorite .... DID BILLY SAY IT?! We have some fun on today's episode with Billy Hoekman from Green Juju and he tells us about the NEW mushroom brine product hittin...
133. TRUTH About Dog Food with Billy Hoekman
Billy Hoekman, VP of Nutrition and Communication at Green Juju, ALWAYS brings so much great information to the show! This time we go into a bit more detail about vegetables and their benefits both directly and indirectly to y...
120. Why THIS is Done to Raw Dog Food with Billy Hoekman from Green J…
You asked for it! There have been so many questions about HPP and while I do my best to field them, I decided to bring the expert to you to answer all of your questions. Billy Hoekman from Green Juju shook a good portion of t...
80. Dog Nutrition: Raw Goats Milk & Veggies with Billy Hoekman
Y'all know how much I love adding raw goat's milk into my dogs' diet and that I suggest it for most, if not all of my client's dogs and cats. Today's guest is the person I credit my love of raw goat's milk to, and we chat about why it's such a superfood for all mammals. Who is this superhuman? None…