Billy Hoekman is Vice President of Nutrition and Communication for Green Juju. He is involved in formulation, product development, working with farmers, science education, and sales and marketing. He participates frequently in expert panels and speaks nationally and internationally in venues ranging from universities and conferences to public libraries. He also serves on the board of directors for multiple organizations, attends AAFCO meetings, and has numerous published articles. He is a trusted pet health advocate that specializes in turning hard to understand nutrition concepts into plain English. He lives in Lancaster Pennsylvania with his wife, their daughter Maple, and their dog Huckleberry.